{"id":159001,"date":"2026-06-12T14:19:08","date_gmt":"2026-06-12T12:19:08","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159001"},"modified":"2026-06-12T15:03:02","modified_gmt":"2026-06-12T13:03:02","slug":"competitor-monitoring-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/competitor-monitoring-tools\/","title":{"rendered":"The Best Competitor Monitoring Tools I&#8217;ve Tried in 2026"},"content":{"rendered":"\n<p>Competitor monitoring tools will help you track competitors&#8217; online presence, activities, and customer perception across digital channels. <\/p>\n\n\n\n<p>They provide actionable insights, identify market opportunities, and help companies stay ahead of industry trends.<\/p>\n\n\n\n<p>In the past three months, I tried over 20 competitor tracking and monitoring tools to see what each does best and how to choose the right stack for your needs.<\/p>\n\n\n\n<p>Here&#8217;s the list:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Trial info                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Pricing                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/brand24.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor mentions &amp; social listening<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>14 days<\/strong> free trial<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $149<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                SimilarWeb                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Website traffic analytics<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $125<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/trends.google.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Google Trends                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Search trend tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Always free<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Ahrefs                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>SEO &amp; backlink analysis<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>No free trial<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $29<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.rivaliq.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Rival IQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Social media benchmarking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>14 days<\/strong> free trial<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $239<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/vidiq.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                vidIQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>YouTube competitor tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $10<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/buzzsumo.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                BuzzSumo                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Content performance research<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free trial<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $199<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">8<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/visualping.io\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Visualping                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Website change monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $25<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">9<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.infodesk.com\/wide-narrow\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Wide Narrow by InfoDesk                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enterprise competitive intelligence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Upon request<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Upon request<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">10<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.wappalyzer.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Wappalyzer                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor tech stack detection<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $249<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">11<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/sparktoro.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                SparkToro                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Audience &amp; competitor research<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $50<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">12<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.boardfy.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Boardfy                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>eCommerce price monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Upon request<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Upon request<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">13<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.owler.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Owler                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Company &amp; competitor intelligence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $39<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">14<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.ispionage.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                iSpionage                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>PPC &amp; ad campaign tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $59<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">15<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/owletter.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Owletter                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor email monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>No free plan<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $19<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-competitors-monitoring-tools\">Top competitor monitoring tools:<\/h2>\n\n\n\n<p>I&#8217;ve tested all 16 tools myself, so here&#8217;s my honest take on what each one is actually good for.<\/p>\n\n\n\n<p>No fluff, no vendor claims. Just what you need to know before spending your budget.<\/p>\n\n\n\n<p>Let&#8217;s get into it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24 for mentions monitoring<\/h3>\n\n\n\n<p><strong>Brand24<\/strong> is a <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring tool<\/a> that helps you monitor your competitors on social media, websites, forums, blogs, podcasts, newsletters, review sites, and other sources.<\/p>\n\n\n\n<p><strong>Why I picked Brand24?<\/strong><\/p>\n\n\n\n<p>Because it is an advanced brand monitoring tool that allows tracking all mentions of your competitors across the Internet from over 25 million sources.<\/p>\n\n\n\n<p>It provides real-time data on competitor mentions, which helps you stay informed about their campaigns, activities, and customer interactions.<\/p>\n\n\n\n<p>The Comparison feature allows you to benchmark your brand&#8217;s <a href=\"https:\/\/brand24.com\/blog\/online-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">online performance<\/a> against competitors.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbb712a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbb712a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"603\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-brand24.png\" alt=\"Comparison of DHL and FedEx conducted by Brand24, the best competitior monitoring tool\" class=\"wp-image-168461\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-brand24.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-brand24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-brand24-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-brand24-248x150.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of DHL and FedEx conducted<\/figcaption><\/figure>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Media monitoring<\/strong> \u2013 It tracks mentions from many sources in real-time. It lets you analyze metrics such as reach, engagement, Presence Score, <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Share of Voice<\/a>, and <a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AVE<\/a> to evaluate your brand&#8217;s position relative to competitors.<\/li>\n\n\n\n<li><strong>Tracking <a href=\"https:\/\/brand24.com\/blog\/ai-mentions\/\" title=\"\">AI mentions<\/a><\/strong> \u2013 Keeps track of mentions generated, helping you understand how AI perceives your brand.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sentiment analysis<\/a> \u2013 it analyzes the sentiment associated with competitor mentions, determining whether the sentiment is positive, negative, or neutral.<\/li>\n\n\n\n<li><strong>Influencer identification<\/strong> \u2013 you can identify influential individuals engaging with or mentioning your competitors. This allows you to assess the impact of these influencers and potentially collaborate with them to amplify your own brand presence.<\/li>\n\n\n\n<li><strong>Topic analysis<\/strong> \u2013 it identifies and examines topics associated with brands. This helps you keep track of trending topics, who is talking about them online, and where most of the mentions are coming from.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/competitive-analysis-report\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Detailed Competitive Analysis Report<\/a> &#8211; generate comprehensive insights into competitor activity. Reports are available in multiple formats, including QuickShare links, AI-powered summaries, PDF, Excel, and more.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your competitors!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=124\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"similarweb\">02 SimilarWeb for website traffic analytics<\/h3>\n\n\n\n<p><strong>SimilarWeb<\/strong> is one of the powerful competitor monitoring tools that provides valuable insights.<\/p>\n\n\n\n<p><strong>Why I picked<\/strong> <strong>SimilarWeb?<\/strong><\/p>\n\n\n\n<p>With SimilarWeb, you can evaluate the traffic and engagement metrics of your competitors&#8217; websites. It gives you an idea of their total visits, pageviews, bounce rates, and average visit duration.<\/p>\n\n\n\n<p>By analyzing this data, you can assess the popularity and engagement of your competitors&#8217; websites compared to yours.<\/p>\n\n\n\n<p>The tool provides information about the sources driving traffic to your competitors&#8217; websites. You can identify which channels, such as search engines, social media, referrals, or direct traffic, generate the most visitors.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website traffic analysis<\/li>\n\n\n\n<li>Audience demographics<\/li>\n\n\n\n<li>Competitor benchmarking<\/li>\n\n\n\n<li>Competitor detecting<\/li>\n\n\n\n<li>Audience interests<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbb7817&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbb7817\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/dc3c8192-d826-4fe6-9eb1-25d5c235a9e6.jpeg\" alt=\"SimilarWeb - website traffic and competitor analysis tool\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SimilarWeb dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-trends\">03 Google Trends for trend tracking<\/h3>\n\n\n\n<p><strong>Google Trends<\/strong> is a free tool that can provide valuable competitor insights and their online presence.<\/p>\n\n\n\n<p>With Google Trends, you can compare the search interest for various keywords or topics, such as your competitors&#8217; brand names.<\/p>\n\n\n\n<p><strong>Why I picked<\/strong> <strong>Google Trends<\/strong>?<\/p>\n\n\n\n<p>It&#8217;s free and easy to use. By analyzing the search interest over time, you can determine your competitors&#8217; brands&#8217; market trends and popularity.<\/p>\n\n\n\n<p>What&#8217;s interesting is that Google Trends provides valuable information about the regions where search interest for specific keywords or brands is highest. This data helps you understand the regional markets where your competitors are gaining traction or facing challenges.<\/p>\n\n\n\n<p>Moreover, Google Trends provides demographic insights into the age and gender distribution of search interest, helping you better understand your competitors&#8217; target audience.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search interest comparison<\/li>\n\n\n\n<li>Regional and demographic insights<\/li>\n\n\n\n<li>Rising queries and topics<\/li>\n\n\n\n<li>Related topics and queries<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbb7b01&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbb7b01\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/dbdf0432-c78e-441a-a75d-1b207192089f.jpeg\" alt=\"Google Trends - one of the best free competitor monitoring tools\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Trends dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ahrefs\">04 Ahrefs for SEO analysis<\/h3>\n\n\n\n<p><strong>Ahrefs<\/strong>&nbsp;is a well-known SEO analysis tool that also provides competitor analysis features.<\/p>\n\n\n\n<p><strong>Why I picked Ahrefs?<\/strong><\/p>\n\n\n\n<p>It&#8217;s one of the most powerful SEO tools. It also includes an AI-powered visibility tracking tool called Brand Radar (available for an additional fee) that allows tracking of AI Overviews, AI Mode, ChatGPT, and other LLMs.<\/p>\n\n\n\n<p>With Ahrefs, you can easily identify your competitors&#8217; best-performing content, keyword research, and organic search strategies. Additionally, this tool provides actionable insights into your competitors&#8217; paid search campaigns.<\/p>\n\n\n\n<p>This information can help you gain valuable insights into their keyword strategies, identify potential growth areas, and optimize your SEO efforts.<\/p>\n\n\n\n<p>Ahrefs offers various competitive analysis features that let you compare your website&#8217;s performance. You can analyze their domain authority, backlink profiles, and organic traffic to assess your relative market position and identify areas for improvement.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO competitor analysis<\/li>\n\n\n\n<li>Content gap analysis<\/li>\n\n\n\n<li>Backlink analysis<\/li>\n\n\n\n<li>Keyword research<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbb7de0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbb7de0\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/9a48a828-f276-4ed2-a63e-3c061b7dee02.jpeg\" alt=\"Ahrefs - one of the best competitor analysis tools\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ahrefs dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best competitor monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=124\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rival-iq\">05 Chatbeat for AI visibilty tracking<\/h3>\n\n\n\n<p>Chatbeat is a tool that tracks how your brand and your competitors appear in AI-generated responses across major AI models, such as ChatGPT, Gemini, and Perplexity.<\/p>\n\n\n\n<p><strong>Why I picked Chatbeat?<\/strong><\/p>\n\n\n\n<p>What I appreciate about Chatbeat is its precise tracking of prompts. Chatbeat identifies the exact websites and publications that AI models use when generating answers in your category.<\/p>\n\n\n\n<p>With Chatbeat, you can track how often competitors are recommended by AI models, their ranking position, the sentiment of the recommendations, and the sources driving those mentions. That&#8217;s intelligence you simply can&#8217;t get from Ahrefs or Brand24 alone.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI visibility tracking<\/li>\n\n\n\n<li>Competitive AI share of voice<\/li>\n\n\n\n<li>Key sources analysis<\/li>\n\n\n\n<li>Suggested prompts<\/li>\n\n\n\n<li>Context analysis<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbb89e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbb89e5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/competitor-audience-analysis-chatbeat.png\" alt=\"Chatbeat AI Visibility Tracking Tool\" class=\"wp-image-180101\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/competitor-audience-analysis-chatbeat.png 927w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/competitor-audience-analysis-chatbeat-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/competitor-audience-analysis-chatbeat-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/competitor-audience-analysis-chatbeat-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/competitor-audience-analysis-chatbeat-90x49.png 90w\" sizes=\"auto, (max-width: 927px) 100vw, 927px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rival-iq\">06 Rival IQ for social media comparison<\/h3>\n\n\n\n<p><strong>Rival IQ<\/strong> is a competitive analysis tool specializing in social media marketing.<\/p>\n\n\n\n<p><strong>Why I picked<\/strong> <strong>Rival IQ?<\/strong><\/p>\n\n\n\n<p>This tool monitors your competitors&#8217; activities across the most important social media platforms. You can track their follower growth, engagement metrics, posting frequency, and content performance.<\/p>\n\n\n\n<p>This enables you to gain insights into their social media marketing strategy, identify which content performs well, and measure your performance against theirs.<\/p>\n\n\n\n<p>Did you know that with Rival IQ, you can make simple social media comparisons without spending any money?<\/p>\n\n\n\n<p>Simply select a competitor and create an email report that will identify their top-performing posts, activity level, engagement, and audience information.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media benchmarking<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/a-step-by-step-guide-to-social-media-audit\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social media audit<\/a><\/li>\n\n\n\n<li>Social media posts analysis<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbb93c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbb93c7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"516\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-rival-iq.png\" alt=\"Rival IQ - social media competitor monitoring tool\" class=\"wp-image-168465\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-rival-iq.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-rival-iq-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-rival-iq-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-rival-iq-248x128.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Rival IQ dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"vidiq\">07 vidIQ for tracking YouTube competitors<\/h3>\n\n\n\n<p><strong>vidIQ<\/strong> is a competitor <a href=\"https:\/\/brand24.com\/media-monitoring-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring software<\/a> specifically designed to help monitor and optimize YouTube channels and videos.<\/p>\n\n\n\n<p><strong>Why I picked<\/strong> <strong>vidIQ?<\/strong><\/p>\n\n\n\n<p>Not many tools offer such a detailed <a href=\"https:\/\/brand24.com\/blog\/youtube-competitor-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">analysis of your competitors&#8217; YouTube channels<\/a>. You can check out their top-performing and trending videos, view counts, subscriber growth, and channel performance.<\/p>\n\n\n\n<p>This information will help you understand their content strategy, identify popular video topics, and evaluate their audience engagement.<\/p>\n\n\n\n<p>vidIQ provides competitor keyword research tools tailored for YouTube. You can discover trending and relevant keywords and assess their search volume, competition, and ranking difficulty.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor analysis of channels<\/li>\n\n\n\n<li>Trending video insights<\/li>\n\n\n\n<li>Subscriber analytics<\/li>\n\n\n\n<li>Keyword research<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbb96db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbb96db\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/100cddd4-79a3-4fa7-b105-2ebcd0c985ac.jpeg\" alt=\"vidIQ - YouTube competitor monitoring tool\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">vidIQ dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buzzsumo\">08 BuzzSumo for tracking competitors&#8217; content<\/h3>\n\n\n\n<p><strong>BuzzSumo<\/strong> is an efficient tool for researching and planning content marketing strategies. It can provide a wealth of insights into what&#8217;s working in your industry or niche, including your competitors.<\/p>\n\n\n\n<p><strong>Why I picked<\/strong> <strong>BuzzSumo?<\/strong><\/p>\n\n\n\n<p>It&#8217;s quite a unique tool. You can use it to see which pieces of content from your competitors get the most shares and engagement on social media. <\/p>\n\n\n\n<p>This allows you to understand the types of content that resonate with your target audience, and you can produce similar (but better) content.<\/p>\n\n\n\n<p>BuzzSumo allows you to identify key influencers in your industry who are sharing your competitors&#8217; content. This provides potential targets for influencer marketing and identifies potential partners who can help promote your content and reach new customers.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content tracking<\/li>\n\n\n\n<li>Competitive analysis of content<\/li>\n\n\n\n<li>Key influencers identification<\/li>\n\n\n\n<li>Competitors&#8217; content performance<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbb99a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbb99a5\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/3f171095-853d-4833-a625-ab90df6442ce.jpeg\" alt=\"BuzzSumo - competitor monitoring tool that will boost your content marketing\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">BuzzSumo dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best competitor monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=124\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visualping\">09 Visualping for website monitoring<\/h3>\n\n\n\n<p><strong>Visualping<\/strong> is primarily used to monitor changes on your competitors&#8217; websites. It can automatically track modifications to their web pages and notify you when changes are detected.<\/p>\n\n\n\n<p><strong>Why I picked<\/strong> <strong>Visualping?<\/strong><\/p>\n\n\n\n<p> It&#8217;s extremely helpful for pricing monitoring. With Visualping, you can monitor and track changes to your competitors&#8217; websites. This could include updates to product offerings, pricing changes, promotional offers, updates to their \u201cAbout Us\u201d or \u201cTeam\u201d pages, and more.<\/p>\n\n\n\n<p>You will be notified if they make any changes to their pricing or any other important changes.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website changes monitoring<\/li>\n\n\n\n<li>Product pricing tracking<\/li>\n\n\n\n<li>Search Engine Optimization changes<\/li>\n\n\n\n<li>Content updates<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbb9e25&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbb9e25\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/ea5bb50a-9122-4e2c-8d13-9499deaf1794.jpeg\" alt=\"Visualping - one of competitor monitoring tools that will help you track website changes in real time\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualping dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"wide-narrow\">10 Infodesk for competitive advantage<\/h3>\n\n\n\n<p><strong>Infodesk<\/strong> is a competitive intelligence tool that helps businesses monitor and analyze their competitors&#8217; activities. It offers various features that can make <a href=\"https:\/\/brand24.com\/online-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">online monitoring<\/a> more effective and efficient.<\/p>\n\n\n\n<p><strong>Why I picked<\/strong> <strong>Infodesk?<\/strong><\/p>\n\n\n\n<p>The tool can pull data from various sources. This means you can track your competitors, industries, regulations, and market developments across multiple platforms in one place.<\/p>\n\n\n\n<p>The tool helps sift through large amounts of data to find the most relevant and valuable information. It uses a combination of AI and machine learning to reduce noise and ensure you get only the insights you need.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aggregating information from premium databases<\/li>\n\n\n\n<li>Intelligent filtering<\/li>\n\n\n\n<li>Custom dashboards, alerts, and reports<\/li>\n\n\n\n<li>Integrations<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbba0d6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbba0d6\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/84f60a1a-10b9-401f-86c3-1c3ac8e8550d.jpeg\" alt=\"Wide Narrow - competitive intelligence tool\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Wide Narrow dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"wappalyzer\">11 Wappalyzer for technology detecting<\/h3>\n\n\n\n<p><strong>Wappalyzer<\/strong> is a tool for uncovering the technologies used on websites. It detects content management systems, e-commerce platforms, web servers, JavaScript frameworks, analytics tools, and more.<\/p>\n\n\n\n<p><strong>Why I picked<\/strong> <strong>Wappalyzer<\/strong>?<\/p>\n\n\n\n<p>It&#8217;s always a great idea to closely examine what your competitors are up to. By checking out the technologies, platforms, and tools they are using, you might find some really helpful insights into their strategies.<\/p>\n\n\n\n<p>Keep an eye on their technology stack. Try to understand why they&#8217;ve chosen them. You might even discover a new tool or platform to supercharge your business.<\/p>\n\n\n\n<p>What&#8217;s interesting is that Wappalyzer can identify third-party tools like customer support chat systems, appointment scheduling widgets, and more. This can give you insights into your competitors&#8217; user experiences.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technology stack analysis<\/li>\n\n\n\n<li>Security analysis<\/li>\n\n\n\n<li>Budget &amp; resources estimation<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbba37e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbba37e\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/8fc48af5-0c6b-4343-8b60-34c31b2c7f57.jpeg\" alt=\"Wappalyzer - one of the great competitor monitoring tools that detect technology stack\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Wappalyzer dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sparktoro\">12 SparkToro for audience insights<\/h3>\n\n\n\n<p><strong>SparkToro<\/strong> is a competitor research and audience intelligence tool. It will help you understand your competitor&#8217;s audience and how to reach them online.<\/p>\n\n\n\n<p><strong><strong>Why I picked<\/strong><\/strong> <strong>SparkToro?<\/strong><\/p>\n\n\n\n<p>SparkToro can help you understand where your competitors&#8217; audiences are engaging online. This includes which websites they visit, the social media accounts they follow, the podcasts they listen to, the videos they watch, and more.<\/p>\n\n\n\n<p>SparkToro identifies the keywords and phrases used by your competitors&#8217; audience in their content. This can help you understand their messaging and positioning.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audience research<\/li>\n\n\n\n<li>Keywords discovery<\/li>\n\n\n\n<li>Influencer identification<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbba607&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbba607\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/416cee06-2c3e-484f-be53-e30f0c0b4d30.jpeg\" alt=\"SparkToro - competitor research tool\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SparkToro dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"boardfy\">13 Boardfy for price monitoring<\/h3>\n\n\n\n<p><strong>Boardfy<\/strong> is a pricing intelligence tool primarily used by e-commerce businesses to monitor competitor pricing. It automatically tracks price changes and promotions on your competitor&#8217;s websites and various marketplaces.<\/p>\n\n\n\n<p><strong><strong><strong>Why I picked<\/strong><\/strong> <strong><strong>Boardfy<\/strong>?<\/strong><\/strong><\/p>\n\n\n\n<p>Boardfy tracks the prices of your competitors&#8217; products across platforms such as Amazon, Google Shopping, and eBay.<\/p>\n\n\n\n<p>The tool can automatically adjust your prices based on your pricing strategy and competitors&#8217; charges. It allows you to set up pricing rules and apply them in real time.<\/p>\n\n\n\n<p>Also, Boardfy can send you alerts whenever a competitor puts a product on sale or runs a promotional offer.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price tracking<\/li>\n\n\n\n<li>Promotion alerts<\/li>\n\n\n\n<li>Dynamic pricing<\/li>\n\n\n\n<li>Marketplace monitoring<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbba8b6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbba8b6\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/7b5fcecc-a2eb-4eec-a762-06593de9e428.jpeg\" alt=\"Boardfy - one of the competitor monitoring tools that track pricing\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Boardfy dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"owler\">14 Owler for financial analysis<\/h3>\n\n\n\n<p><strong>Owler<\/strong> is one of the <a href=\"https:\/\/brand24.com\/blog\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitor analysis tools<\/a> that provides detailed insights about millions of companies, including information about their:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue<\/li>\n\n\n\n<li>Employees<\/li>\n\n\n\n<li>Funding<\/li>\n\n\n\n<li>Acquisitions<\/li>\n\n\n\n<li>Competitors<\/li>\n\n\n\n<li>Leadership<\/li>\n<\/ul>\n\n\n\n<p><strong><strong><strong>Why I picked<\/strong><\/strong> <strong><strong><strong>Owler<\/strong><\/strong>?<\/strong><\/strong><\/p>\n\n\n\n<p>The tool detects similar companies that might be your potential rivals based on competitor data. Furthermore, Owler detects recent news that can provide insights into your competitors&#8217; strategies and growth.<\/p>\n\n\n\n<p>Also, Owler offers a \u201cCompetitive Graph\u201d that visualizes your competitive landscape, helping you understand who your competitors are and how they relate to each other.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company profiles analysis<\/li>\n\n\n\n<li>Competitive analysis<\/li>\n\n\n\n<li>Competitive Graph<\/li>\n\n\n\n<li>Company rankings<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbbabdc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbbabdc\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/0f84571d-4ebb-4a6c-97a8-8482b25998ff.jpeg\" alt=\"Owler - one of the best competitor research tools\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Owler dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ispionage\">15 iSpionage for tracking ad campaigns<\/h3>\n\n\n\n<p><strong>iSpionage<\/strong> (now part of the TapClicks family) monitors your competitors&#8217; PPC and SEO strategies. The tool lets you see which keywords your competitors target in their PPC and SEO campaigns.<\/p>\n\n\n\n<p><strong><strong><strong>Why I picked<\/strong><\/strong> <strong><strong><strong><strong>iSpionage<\/strong><\/strong><\/strong>?<\/strong><\/strong><\/p>\n\n\n\n<p>Thanks to iSpionage, you can see the exact ad copy your competitors use in their PPC campaigns. The tool estimates how well your competitors&#8217; PPC campaigns are performing.<\/p>\n\n\n\n<p>In addition to PPC, iSpionage provides information on your competitors&#8217; organic search performance, helping you understand their SEO strategy.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PPC and SEO keyword research<\/li>\n\n\n\n<li>Ad copy analysis<\/li>\n\n\n\n<li>Campaigns performance<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbbaee8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbbaee8\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/42ab1ce6-6c0b-4e11-b1d3-244f72eba29a.jpeg\" alt=\"iSpionage - competitor tracking tool for tracking ad campaigns \"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">iSpionage dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"owletter\">16 Owletter for email monitoring<\/h3>\n\n\n\n<p><strong>Owletter<\/strong> is an email monitoring tool that can help you track your competitors&#8217; email and newsletter strategies.<\/p>\n\n\n\n<p><strong><strong><strong>Why I picked<\/strong><\/strong> <strong><strong><strong><strong><strong>Owletter<\/strong><\/strong><\/strong><\/strong>?<\/strong><\/strong><\/p>\n\n\n\n<p>It&#8217;s extremely useful for email campaigns. Owletter automatically captures and stores every email sent from the websites you want to monitor.<\/p>\n\n\n\n<p>This tool analyzes how many emails your competitors have sent this year, the specific days they send the emails, and the hours of the day when they send them.<\/p>\n\n\n\n<p>It&#8217;s a perfect solution for those looking to get inspired to write better emails.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email storage<\/li>\n\n\n\n<li>Email analysis<\/li>\n\n\n\n<li>Competitors spam reputation<\/li>\n\n\n\n<li>Trending topics in emails<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbbb1bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbbb1bc\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/ea61d88f-9f02-4ea4-a6e5-20a5729b30b2.jpeg\" alt=\"Owletter - competitor monitoring tool that tracks emails\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Owletter dashboard<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"rating\">Tools rating comparison<\/h2>\n\n\n\n<p>\u26a0\ufe0f<strong> Important note:<\/strong> Those ratings are sourced from G2 and Capterra, verified in Q2 2026. Some tools have low review counts. Remember to treat those scores with caution.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        G2 Rating                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Capterra Rating                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/brand24.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor mentions &amp; social listening<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.6\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.6\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                SimilarWeb                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Website traffic analytics<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.6\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/trends.google.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Google Trends                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Search trend tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Ahrefs                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>SEO &amp; backlink analysis<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.6\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.rivaliq.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Rival IQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Social media benchmarking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/vidiq.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                vidIQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>YouTube competitor tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.4\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/buzzsumo.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                BuzzSumo                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Content performance research<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/visualping.io\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Visualping                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Website change monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.8\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.8\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.infodesk.com\/wide-narrow\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Wide Narrow by InfoDesk                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enterprise competitive intelligence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.wappalyzer.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Wappalyzer                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor tech stack detection<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.9\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/sparktoro.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                SparkToro                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Audience &amp; competitor research<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.4\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.3\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.boardfy.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Boardfy                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>eCommerce price monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.1\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.owler.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Owler                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Company &amp; competitor intelligence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.3\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.0\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.ispionage.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                iSpionage                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>PPC &amp; ad campaign tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.3\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.2\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/owletter.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Owletter                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor email monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.2\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stacks\">Recommended competitor monitoring stacks by use case<\/h2>\n\n\n\n<p>No single tool covers everything. The best setups combine 3\u20135 tools, each handling a different layer: brand perception, SEO, traffic, ads, or pricing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stack 1: Solo Marketer ~$180\/mo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand24<\/strong> &#8211; Mentions, sentiment, share of voice<\/li>\n\n\n\n<li><strong>Chatbeat<\/strong> &#8211; AI visibility tracking<\/li>\n\n\n\n<li><strong>Ahrefs Starter<\/strong> &#8211; Keyword gaps, backlinks<\/li>\n\n\n\n<li><strong>Google Trends<\/strong> (free) &#8211; Search demand, seasonal trends<\/li>\n\n\n\n<li><strong>SimilarWeb<\/strong> (free) &#8211; Traffic channel overview<\/li>\n<\/ul>\n\n\n\n<p><strong>Why I picked those tools?<\/strong> <\/p>\n\n\n\n<p>Brand24 + Chatbeat + Ahrefs cover the three highest-signal channels (brand visibility, AI visibility + SEO). Google Trends and SimilarWeb add a free traffic layer on top.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stack 2: SaaS \/ B2B marketing team ~$470\/mo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand24<\/strong> &#8211; Mentions, sentiment, AI insights<\/li>\n\n\n\n<li><strong>Chatbeat<\/strong> &#8211; AI visibility tracking<\/li>\n\n\n\n<li><strong>Ahrefs<\/strong> &#8211; Organic traffic, content gaps<\/li>\n\n\n\n<li><strong>Visualping<\/strong> &#8211; Pricing and homepage change alerts<\/li>\n\n\n\n<li><strong>Owletter<\/strong> &#8211; Competitor email monitoring<\/li>\n\n\n\n<li><strong>SparkToro<\/strong> &#8211; Audience intelligence<\/li>\n<\/ul>\n\n\n\n<p><strong>Why I picked those tools?<\/strong> <\/p>\n\n\n\n<p>Covers the full GTM picture: what people say, how competitors rank in AI and search, when messaging shifts, and where their buyers spend time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stack 3: eCommerce ~$480\u2013530\/mo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand24<\/strong> &#8211; Product mentions, review sentiment<\/li>\n\n\n\n<li><strong>Chatbeat<\/strong> &#8211; AI visibility tracking<\/li>\n\n\n\n<li><strong>SimilarWeb<\/strong> &#8211; Traffic sources, channel breakdown<\/li>\n\n\n\n<li><strong>Boardfy<\/strong> &#8211; Real-time price tracking (~$99\u2013150, custom)<\/li>\n\n\n\n<li><strong>iSpionage<\/strong> &#8211; PPC keywords and ad copy<\/li>\n\n\n\n<li><strong>Google Trends<\/strong> (free) &#8211; Seasonal demand<\/li>\n<\/ul>\n\n\n\n<p><strong>Why I picked those tools?<\/strong> <\/p>\n\n\n\n<p>Each tool is an early-warning signal for a different competitive move: price drop, traffic surge, new ad push, or a competitor gaining ground in AI search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stack 4: Enterprise Competitive Intelligence $1,800+\/mo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand24<\/strong> &#8211; Brand perception, crisis alerts<\/li>\n\n\n\n<li><strong>Chatbeat<\/strong> &#8211; AI visibility tracking at scale<\/li>\n\n\n\n<li><strong>SimilarWeb<\/strong> &#8211; Market share, traffic benchmarks<\/li>\n\n\n\n<li><strong>Ahrefs<\/strong> &#8211; Full SEO intelligence<\/li>\n\n\n\n<li><strong>BuzzSumo<\/strong> &#8211; Content performance, PR mentions<\/li>\n\n\n\n<li><strong>Wappalyzer<\/strong> &#8211; Competitor tech stack changes<\/li>\n\n\n\n<li><strong>Infodesl<\/strong> &#8211; CI aggregation, analyst briefings (custom)<\/li>\n<\/ul>\n\n\n\n<p><strong>Why I picked those tools?<\/strong> <\/p>\n\n\n\n<p>Each tool feeds a different team. Chatbeat adds the AI search layer that traditional CI stacks miss entirely. The goal isn&#8217;t one dashboard, it&#8217;s the right data in the right hands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"criteria\">Competitor monitoring tools: Evaluation criteria<\/h2>\n\n\n\n<p>To make my recommendations as structured and trustworthy as possible, I evaluated each tool using the following framework.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Breadth of competitor data (25%)<\/strong><\/h3>\n\n\n\n<p>What kind of competitor intelligence does the tool actually deliver?<\/p>\n\n\n\n<p>I looked at mentions and social media conversations, website traffic, SEO rankings, paid ad campaigns, pricing changes, email activity, technology stack detection, and company financials.<\/p>\n\n\n\n<p>The score reflects how well each tool delivers on its core data promise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Data accuracy &amp; freshness (20%)<\/strong><\/h3>\n\n\n\n<p>Raw data is only valuable if it&#8217;s reliable.<\/p>\n\n\n\n<p>I assessed real-time vs. delayed delivery, geographic and language coverage, source breadth, historical data availability, and update frequency. Tools that often miss mentions or present outdated data received lower scores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Insights &amp; analytics quality (20%)<\/strong><\/h3>\n\n\n\n<p>I evaluated depth of analysis beyond raw numbers: sentiment analysis, AI-powered summaries, competitor benchmarking views, trend detection, and alert relevance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reporting &amp; workflow integration (15%)<\/strong><\/h3>\n\n\n\n<p>I considered dashboard customizability, export options (PDF, Excel, shareable links), alert configurability, team collaboration features, and integrations with CRMs and Slack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Daily usability (10%)<\/strong><\/h3>\n\n\n\n<p>Clarity of the user interface, onboarding experience, help documentation, and responsiveness of customer support assessed from a non-technical user&#8217;s perspective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Value for money (10%)<\/strong><\/h3>\n\n\n\n<p>Pricing transparency, free trial availability, feature limits per tier, and scalability for growing teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"example\">Competitor monitoring: iPhone vs Samsung case study<\/h2>\n\n\n\n<p>Now, using iPhone and Samsung, let&#8217;s see <strong>how you should monitor your competitors<\/strong>&#8230; with the help of the right tool, of course.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">01 Mentions and reach<\/h4>\n\n\n\n<p>iPhone and Samsung&#8217;s volume of mentions and reach across multiple platforms over time are following:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbbdfb0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbbdfb0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"316\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-5.png\" alt=\"Comparison of volume of mentions of iPhone and Samsung over time provided by Brand24, the best competitor monitoring tool\" class=\"wp-image-168466\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-5.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-5-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-5-300x95.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-5-248x78.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of the volume of mentions of iPhone and Samsung<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbbe800&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbbe800\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"309\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-6.png\" alt=\"Comparison of reach of iPhone and Samsung over time provided by Brand24, the best competitor monitoring tool\" class=\"wp-image-168467\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-6.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-6-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-6-300x93.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-6-248x77.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of the reach of iPhone and Samsung<\/figcaption><\/figure>\n\n\n\n<p>As you can see,&nbsp;the <strong>iPhone is mentioned more <\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>often than Samsung<\/strong>&nbsp;in online conversations, and it has a significantly greater<\/span> impact.<\/p>\n\n\n\n<p>What can it be caused by?<\/p>\n\n\n\n<p>The Anomaly Detector says that the spike (later sustained at a higher level than Samsung mentions and reach) was due to the release of the new iPhone 16.<\/p>\n\n\n\n<p>However, due to the iPhone release and rumors about launching the Samsung Galaxy S24, there was also more talk about Samsung as people began to compare the iPhone 16 to the Galaxy S24.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbbf0e8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbbf0e8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"124\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-7.png\" alt=\"Anomaly Detector in Brand24, the best competitor monitoring tool, explaining spike in Samsung's mentions\" class=\"wp-image-168468\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-7.png 532w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-7-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-7-300x70.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-7-248x58.png 248w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anomaly Detector explaining the spike in Samsung&#8217;s mentions<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">02 Sentiment analysis<\/h4>\n\n\n\n<p>Now, let&#8217;s compare how people feel about the iPhone and Samsung:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbbf99a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbbf99a\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"324\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-8.png\" alt=\"Comparison of negative sentiment of iPhone and Samsung provided by Brand24, the best competitor monitoring tool\" class=\"wp-image-168469\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-8.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-8-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-8-300x97.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-8-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative sentiment &#8211; iPhone vs Samsung<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbc01cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbc01cc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"336\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-9.png\" alt=\"Comparison of positive sentiment of iPhone and Samsung provided by Brand24, the best tool for competitor monitoring\" class=\"wp-image-168470\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-9.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-9-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-9-300x101.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-9-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positive sentiment &#8211; iPhone vs Samsung<\/figcaption><\/figure>\n\n\n\n<p>The metrics look similar for both brands, so let&#8217;s take a look at the important negative mentions of Samsung:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbc09e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbc09e5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"406\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-10.png\" alt=\"Negative Samsung mentions detected by Brand24. the best tool for brand monitoring\" class=\"wp-image-168471\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-10.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-10-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-10-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-10-248x101.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Important negative mentions of Samsung<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">03 Share of Voice<\/h4>\n\n\n\n<p>Share of Voice measures how much of the Internet is dominated by either you or your competitors.<\/p>\n\n\n\n<p>As you might guess, <strong>it is dominated by the iPhone<\/strong>. Also, if we consider only social media platforms:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbc1267&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbc1267\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"377\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-11.png\" alt=\"Share of Voice (iPhone vs Samsung) measured by Brand24, one of the competitor monitoring tools for brand monitoring\" class=\"wp-image-168472\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-11.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-11-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-11-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-11-248x93.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Share of Voice &#8211; iPhone vs Samsung<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">04 Presence Score<\/h4>\n\n\n\n<p>Looking at your competitor&#8217;s <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Presence Score<\/a>, you can see how popular it is and, most importantly, whether it is more popular than you.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbc1b17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbc1b17\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"232\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-13.png\" alt=\"Presence Score of iPhone calculated by Brand24, one of the best competitor monitoring tools\" class=\"wp-image-168474\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-13.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-13-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-13-300x70.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-13-248x58.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">iPhone&#8217;s Presence Score<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbc233d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbc233d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"232\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-12-1.png\" alt=\"Presence Score of Samsung calculated by Brand24, one of the best competitor monitoring tools\" class=\"wp-image-168475\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-12-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-12-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-12-1-300x70.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-12-1-248x58.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Samsung&#8217;s Presence Score<\/figcaption><\/figure>\n\n\n\n<p>The iPhone&#8217;s Presence Score is 96, and Samsung&#8217;s is 89 &#8211; not that far apart, but at this point, the <strong>iPhone is a more recognizable brand.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">05 Insights<\/h4>\n\n\n\n<p>By monitoring your competitors&#8217; consumer reviews, you can gain insight into what to include in your products to turn their customers into yours.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;Thanks to the insight from Brand24, we ramped up our marketing activities for a specific campaign to highlight that we still had the best offer on the market.&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Chief Growth Officer at XTB\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski.jpg 105w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Szymon Szyma\u0144ski                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/pl.linkedin.com\/in\/szszymanski\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Marketing Officer at XTB<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Discover our <strong>client\u2019s success story<\/strong> \u2014 read the <a href=\"https:\/\/brand24.com\/case-study\/xtb\/\" target=\"_blank\" rel=\"noopener\" title=\"\">case study.<\/a><\/p>\n\n\n\n<p>Tip: You can do the analysis using AI<\/p>\n\n\n\n<p>I used this prompt in the AI Brand Assistant (can also be good for Claude or other AI tools you integrated):<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e8f4ee\"><strong>Summarize negative consumer reviews of <em>[competitor&#8217;s name]<\/em> to show me the gaps in the market<\/strong><\/p>\n\n\n\n<p>Let&#8217;s see what Samsung users are complaining about and how the iPhone can make use of it:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbc3877&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbc3877\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"727\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-3.png\" alt=\"Summary of negative consumer reviews of competitor provided by Brand24, the best competitor monitoring tool\" class=\"wp-image-168476\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-3.png 985w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-3-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-3-300x221.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-3-215x159.png 215w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand Assistant &#8211; summary of negative consumer reviews of Samsung<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">06 Comparison overview<\/h4>\n\n\n\n<p>A comparison&nbsp;overview&nbsp;shows how iPhone and Samsung perform in relation to each other in terms of different metrics:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e5afbc4137&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e5afbc4137\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-4.png\" alt=\"Comparison overview of iPhone and Samsung provided by Brand24, the best competitor analysis tool\" class=\"wp-image-168477\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-4.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-4-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-4-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-4-248x144.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison overview of iPhone and Samsung<\/figcaption><\/figure>\n\n\n\n<p>Based on this, <strong>the iPhone is clearly a cut above Samsung<\/strong>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best competitor monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=124\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>I&#8217;ve shown you how to monitor two brands &#8211; iPhone and its competitor, Samsung &#8211; but <strong>you can monitor and compare even more brands<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" id=\"faq\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What is a competitor monitoring tool?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">A competitor monitoring tool automatically tracks rivals&#8217; activity across social media, search rankings, website changes, ad campaigns, and review sites. Instead of manual checks, the software runs continuously and alerts you to significant changes.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">How often should I monitor my competitors?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">For fast-moving industries like SaaS and e-commerce, real-time or daily monitoring is ideal. For slower-moving sectors, weekly check-ins are usually enough.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What&#8217;s the difference between competitor monitoring and competitive intelligence?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Competitor monitoring is the automated collection of rival data: mentions, traffic, rankings, and pricing. Competitive intelligence is the analysis of that data to inform strategy. Monitoring tools are the data collection layer.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Can I use free tools for competitor monitoring?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Yes. Google Trends, SimilarWeb&#8217;s free tier, and iSpionage&#8217;s basic plan cover many fundamentals. Free tools typically limit historical data and the number of competitors you can track, so most serious setups combine a paid tool with free supplements.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What are best competitor brand monitoring tools?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">The best competitor brand monitoring tools are <strong>Brand24<\/strong> (real-time mentions, sentiment analysis, share of voice, and AI-powered insights across social and non-social sources), <strong>Brandwatch<\/strong> (enterprise-level consumer intelligence with image recognition), and <strong>Sprout Social<\/strong> (social media benchmarking and engagement comparison).<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">How do I track competitors&#8217; pricing changes?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Boardfy is purpose-built for e-commerce price intelligence across marketplaces. Visualping works well for SaaS and service businesses by tracking any page change, including pricing pages, and sending alerts when something updates.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Is competitor monitoring legal?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Yes. These tools only collect publicly available data: web pages, social posts, public reviews, and search data. Always check a tool&#8217;s data-sourcing practices to confirm compliance with the regulations in your region.<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stay ahead of your competition with the right tools. Compare 16 competitor monitoring tools by use case, G2 rating, and pricing updated for 2026!<\/p>\n","protected":false},"author":74,"featured_media":168432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4146],"tags":[],"class_list":["post-159001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitor-intelligence"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=159001"}],"version-history":[{"count":66,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159001\/revisions"}],"predecessor-version":[{"id":184415,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159001\/revisions\/184415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/168432"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=159001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=159001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=159001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}