{"id":159245,"date":"2023-07-24T12:15:34","date_gmt":"2023-07-24T10:15:34","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159245"},"modified":"2026-03-05T16:35:12","modified_gmt":"2026-03-05T15:35:12","slug":"social-media-insights","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/social-media-insights\/","title":{"rendered":"Top Social Media Insights in 2026 to Boost Engagement"},"content":{"rendered":"\n<p><strong>In 2026, social media insights will be the key to understanding what truly drives engagement and growth. With advanced social media analytics and AI-powered tools, brands can now dig much deeper into audience insights, uncovering hidden patterns, preferences, and behaviors that shape online conversations.<\/strong><\/p>\n\n\n\n<p>In this article, we\u2019ll dive into the latest social media trends and strategies shaping the future of social media management.&nbsp;<\/p>\n\n\n\n<p>From personalized content strategy to real-time conversations, you\u2019ll see how to turn audience analysis into action, build stronger relationships, and boost brand loyalty.<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Social media insights are valuable, data-driven findings<\/strong> about your overall social media strategy, including customers, content, competitors, influencers, and more.&nbsp;<\/li>\n\n\n\n<li><strong>With advanced social media analytics<\/strong>, you can track brand mentions across different platforms and uncover what truly drives engagement on your social media network.<\/li>\n\n\n\n<li><strong>By analyzing and interpreting key social media metrics<\/strong>, such as demographics, engagement rates, and conversions, you can refine your marketing efforts to create more targeted content. This helps you boost engagement, stay ahead of competitors, and connect with your audience in a more meaningful way.<\/li>\n\n\n\n<li><strong>Turning insights into real action is the key to business success.<\/strong> Using data from social media analytics to guide your decisions allows you to optimize campaigns, improve performance, and continuously grow your brand presence online.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"> <strong>What are social media insights?<\/strong><\/h2>\n\n\n\n<p>We define social media insights as valuable data that reveals trends, patterns, and audience behaviors. These insights go beyond likes and shares. We\u2019re talking about something much deeper.<\/p>\n\n\n\n<p>It&#8217;s all the findings that help explain why certain things happen across your social media network.&nbsp;<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\u201cIn 2026, the most important insights for social media managers go far beyond likes and reach. It&#039;s all about context. You need to know what people are searching for, what they\u2019re talking about in real time, and how they&#039;re feeling when they talk about it.\u201d<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Zuza Kumorek\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-1140x1140.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-300x300.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min.png 1200w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Zuza Kumorek                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Social Media Manager<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Let&#8217;s divide!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9 key social media insights:<\/h2>\n\n\n\n<p>Social media is evolving fast, and staying ahead means focusing on what truly works.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a practical list of 9 key strategic insights for 2026 that you can easily apply to your strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audience-insights\"><strong>01 <strong>Audience insights<\/strong><\/strong><\/h3>\n\n\n\n<p>Audience insights are all key data points about their preferences, needs, to identify pain points, motivation, and values.<\/p>\n\n\n\n<p>They can be divided into 4 categories. Let\u2019s break this down:<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Demographics:<\/strong> basic audience segmentation factors such as age, gender, location, and nationality.<\/li>\n\n\n\n<li><strong>Interests &amp; lifestyle:<\/strong> identifying interests, hobbies, and key topics for the social media audience, which will allow you to personalize your marketing activities.<\/li>\n\n\n\n<li><strong>Behavior:<\/strong> From the type of content they engage with to the times they\u2019re most active, analyzing consumer behavior gives you the power to refine your ads and design more impactful social media campaigns.<\/li>\n\n\n\n<li><strong>Motivation: <\/strong>The \u201cwhy\u201d behind their choices, both emotional and rational, to connect on a deeper level.<\/li>\n<\/ul>\n\n\n\n<p>Understanding your followers is the secret weapon of social media marketing success.&nbsp;<\/p>\n\n\n\n<p>They uncover the real story behind your followers, helping you shape a stronger social media content strategy and connect more deeply with your target audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use audience insights?<\/strong><\/h4>\n\n\n\n<p>Once you\u2019ve gathered your audience insights, the next step is to turn them into <a href=\"https:\/\/brand24.com\/blog\/what-is-buyer-persona\/\" target=\"_blank\" rel=\"noopener\" title=\"\">buyer personas<\/a> (detailed profiles of your ideal customers).&nbsp;<\/p>\n\n\n\n<p>I like to apply <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media monitoring<\/a> for this process, as it provides real-time social media analysis. Tracking conversations, trending topics, and brand mentions identifies sentiment across platforms.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Discover how media monitoring helps you gain a deeper understanding of your audience. Read the complete guide <a href=\"https:\/\/brand24.com\/blog\/how-to-discover-consumer-insights-using-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement-insights\"><strong>02 <strong>Engagement insights<\/strong><\/strong><\/h3>\n\n\n\n<p>Customer engagement insights are actionable insights into how customers interact with your brand online. They focus on both behavior (what customers actually do) and feedback (what they say about you) throughout their journey.&nbsp;<\/p>\n\n\n\n<p>They are key to a deeper understanding of audience engagement, as they uncover motivations, challenges, and opportunities to strengthen your social media presence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use engagement insights?<\/strong><\/h4>\n\n\n\n<p>Start by looking for patterns, analyzing <a href=\"https:\/\/brand24.com\/blog\/customer-engagement-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">engagement metrics<\/a>, and trends in your data.&nbsp;<\/p>\n\n\n\n<p>Maybe your audience engages more with short-form videos, interactive polls, or behind-the-scenes stories. Once you spot these behaviors, ask yourself <strong>why<\/strong>?&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Understanding the \u201cwhy\u201d is exactly what you need to create content that keeps people coming back for more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content-performance-insights\"><strong>03 <strong>Content performance insights<\/strong><\/strong><\/h3>\n\n\n\n<p>Content performance insights help you understand what drives maximum engagement, their content preferences, and when is the best time to post on social platforms.<\/p>\n\n\n\n<p>These insights not only identify top-performing content pillars, spot the latest trends, but also inform post scheduling to ensure your content reaches the right people at the right time.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use content performance insights?<\/strong><\/h4>\n\n\n\n<p>Use these insights to refine your posting schedule and increase<strong> <\/strong><a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand visibility<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">For example, with Brand24\u2019s hot hours analysis, I can see when people mention a brand, when reach is highest, and when the audience is most likely to interact.&nbsp;<br><br>The truth is, these peak times vary for every brand. Depending on your audience\u2019s schedule, session habits, and audience demographics. That is why tracking strategic insights is so valuable for crafting effective and timely campaigns.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d061576ea90&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d061576ea90\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"448\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Content-performance-insights-1140x448.jpeg\" alt=\"Want to know when your audience is most active? Use \u201cHot Hours\u201d insights from media monitoring tools turn engagement data into actionable social insights.\" class=\"wp-image-178463\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Content-performance-insights-1140x448.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Content-performance-insights-1536x603.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Content-performance-insights-2048x804.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Content-performance-insights-18x7.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Content-performance-insights-300x118.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Content-performance-insights-248x97.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Content-performance-insights-90x35.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Content-performance-insights.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hot hours analysis by Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Read more: <a href=\"https:\/\/brand24.com\/blog\/marketing-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">How to measure marketing performance?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment-insights\"><strong>04 <strong>Sentiment insights<\/strong><\/strong><\/h3>\n\n\n\n<p><strong>Sentiment insights<\/strong> reveal how your audience feels about your brand, products, or content across social media channels. Whether people are excited, frustrated, or neutral when they talk about your brand, products, or content.<\/p>\n\n\n\n<p>With this insight, you can spot trends early, respond before issues escalate, and harness positive buzz when it matters most.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Basically, if you listen to your audience, you know their expectations and needs. You can shape your messaging, customer service, and <a href=\"https:\/\/brand24.com\/blog\/9-simple-steps-to-creating-content-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media content strategy<\/a> more effectively and smartly based on data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use sentiment insights?&nbsp;<\/strong><\/h4>\n\n\n\n<p>Use<strong> <\/strong><a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social listening<\/a> to gather real-time conversations and insights. Then apply what you learn to improve every part of your business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand &amp; Reputation:<\/strong> Track sentiment trends, spot early PR issues, and see how campaigns land.<\/li>\n\n\n\n<li><strong>Marketing &amp; Sales:<\/strong> Craft messages that resonate, personalize customer interactions, and find the right influencer matches.<\/li>\n\n\n\n<li><strong>Product Development:<\/strong> Discover what customers love or dislike about features and improve based on real feedback.<\/li>\n\n\n\n<li><strong>Customer Service:<\/strong> Prioritize urgent cases, train agents more effectively, and utilize chatbots that respond with empathy.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">For example, Cryptiony used a media monitoring tool like Brand24 to track mentions of their brand and relevant keywords across multiple social media platforms. In the highly competitive cryptocurrency market, keeping up with both customer conversations and competitor activity was critical. By monitoring these insights, Cryptiony refined its offerings, addressed customer pain points, and formed new collaborations.<br><br>Within two years, they achieved a 500x increase in reach, completed 10 influencer partnerships, and saw a 12,600% rise in online discussions \u2014 showing just how powerful sentiment insights and social listening can be for understanding and growing your audience.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Read the complete case study: <a href=\"https:\/\/brand24.com\/case-study\/cryptiony\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>How to Use Social Listening to Boost Reputation and Drive Growth.<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 <strong>Influencer &amp; community insights<\/strong><\/strong><\/h3>\n\n\n\n<p>Influencer insights help you understand which content creators, brand advocates, or ambassadors have the strongest impact on your audience.&nbsp;<\/p>\n\n\n\n<p>By analyzing their engagement, reach, and relevance, you can identify who truly drives meaningful interactions and makes your collaborations more effective.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use influencer &amp; community insights?<\/strong><\/h4>\n\n\n\n<p>The truth is, not every influencer will resonate with your audience or the new audience you would like to reach.&nbsp;<\/p>\n\n\n\n<p>Some influencers may not resonate with them, appear unnatural, or even be disliked by your target customers. That\u2019s why choosing the right person for promotion or brand advocacy is crucial.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d061576f184&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d061576f184\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"229\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Influencer-and-community-insights-1140x229.jpeg\" alt=\"Discover how the Influencer Analysis tab helps you identify top voices driving conversations online. Track reach, engagement, and impact to refine your influencer strategy.\" class=\"wp-image-178464\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Influencer-and-community-insights-1140x229.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Influencer-and-community-insights-1536x308.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Influencer-and-community-insights-2048x411.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Influencer-and-community-insights-18x4.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Influencer-and-community-insights-300x60.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Influencer-and-community-insights-248x50.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Influencer-and-community-insights-90x18.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Influencer-and-community-insights.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Incluncer analysis tab by Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">With the <strong>Influencer Analysis tab<\/strong>, I can easily support my influencer research. By identifying which influencers are already discussing the brand, making potential collaborations feel more natural.&nbsp;<br><br>I can also track <a href=\"https:\/\/brand24.com\/blog\/influencer-marketing-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">influencer marketing metrics<\/a> like reach, sentiment, and share of voice (all essential for analyzing collaborations, creating reports, and improving future campaigns).<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find out who drives your brand\u2019s buzz!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=316\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitors-insights\"><strong>06 <strong>Competitors&#8217; insights<\/strong><\/strong><\/h3>\n\n\n\n<p>Cherry on top when it comes to in-depth social media insights.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Competitor analysis<\/a> helps you see not just what others are doing, but why it works. These insights reveal your rivals\u2019 strengths, weaknesses, and opportunities you can use to sharpen your own social media strategy.<\/p>\n\n\n\n<p>They show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What content performs best in your industry<\/li>\n\n\n\n<li>How audiences engage with competing brands<\/li>\n\n\n\n<li>Which trends or campaigns drive real attention<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s like knowing what your friends are preparing for a barbecue. So instead of bringing another kilo of chicken wings, you get salad or veggies, which is more interesting for everyone and fills the gap.<\/p>\n\n\n\n<p><strong>How to use competitor insights?<\/strong><\/p>\n\n\n\n<p>Think of it as seeing all the insights we\u2019ve discussed, but through the lens of your competitors. By understanding their audience\u2019s behavior, engagement patterns, and content performance, you can uncover hidden gaps and opportunities for innovation. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">With advanced <a href=\"https:\/\/brand24.com\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media analytics<\/a>, you can monitor conversations around your competitors, track mentions, analyze sentiment shifts, and identify emerging topics in your niche. Many tools even include comparison dashboards, letting you visualize side-by-side performance across social media platforms.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d061576f93b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d061576f93b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Competitors-insights-1140x682.jpeg\" alt=\"Curious how your brand stacks up? Use Brand24\u2019s Comparison tab to uncover competitors\u2019 insights, track performance, and discover what drives their online success.\" class=\"wp-image-178465\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Competitors-insights-1140x682.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Competitors-insights-1536x919.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Competitors-insights-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Competitors-insights-300x179.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Competitors-insights-248x148.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Competitors-insights-90x54.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Competitors-insights.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of IKEA &amp; Walmart projects by Brand24<\/figcaption><\/figure>\n\n\n\n<p>Use these insights to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover what content formats or tones resonate most in your industry<\/li>\n\n\n\n<li>Identify underused channels or topics where you can stand out<\/li>\n\n\n\n<li>Benchmark engagement and growth to measure your competitive position<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-amp-feedback-insights\"><strong>07 <strong>Customer &amp; feedback insights<\/strong><\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/use-case\/customer-feedback\/\">Customer feedback<\/a> insights are all the findings that people really think about your brand. They are uncovering the \u201cwhy\u201d behind customer behavior, satisfaction, and sentiment.<\/p>\n\n\n\n<p>These insights capture genuine feedback from reviews, comments, surveys, and social media posts, helping you identify what your audience loves, where they struggle, and what needs improvement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use customer &amp; feedback insights?<\/strong><\/h4>\n\n\n\n<p>Listen first, then act.<\/p>\n\n\n\n<p>Use social listening tracking to direct mentions across your <a href=\"https:\/\/brand24.com\/blog\/brand-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand performance<\/a>. Then use those insights to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify pain points and negative sentiment before they escalate into larger issues<\/li>\n\n\n\n<li>Refine messaging and campaigns based on actionable feedback<\/li>\n\n\n\n<li>Improve customer experience and strengthen trust<\/li>\n\n\n\n<li>Detect trends and opportunities to innovate products or services<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">For example, Uber used Brand24 social listening to track feedback during a one-day event and saw a <strong>24% increase in engagement<\/strong> across social platforms. By analyzing what people were saying, Uber was able to tweak their communication, address concerns faster, and reinforce trust with their audience.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Read the complete Uber case study: <a href=\"https:\/\/brand24.com\/case-study\/uber-technologies\/\" target=\"_blank\" rel=\"noopener\" title=\"\">How Uber Increased Online Exposure by 24% with Social Listening<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d061576ff04&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d061576ff04\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"817\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Customer-and-feedback-insights.jpeg\" alt=\"Discover how AI Insights in Brand24 turn complex data into clear, actionable recommendations. Save time, spot trends, and make smarter marketing decisions with AI-powered analysis.\" class=\"wp-image-178466\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Customer-and-feedback-insights.jpeg 939w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Customer-and-feedback-insights-14x12.jpeg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Customer-and-feedback-insights-300x261.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Customer-and-feedback-insights-183x159.jpeg 183w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/Customer-and-feedback-insights-90x78.jpeg 90w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Insights discovered by Brand24 reveal what matters behind your online mentions<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Unlock AI-Driven Insights!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=316\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-best-tools-for-social-media-insights\"><strong>What are the best tools for social media insights?<\/strong><\/h2>\n\n\n\n<p>All these insights seem tricky to collect, especially if you want everything in one place.<\/p>\n\n\n\n<p>The good news?<\/p>\n\n\n\n<p>There are plenty of <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening tools<\/a> and <a href=\"https:\/\/brand24.com\/blog\/best-social-media-analytics-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media analytics platforms<\/a> that gather all your data, from audience behavior to sentiment, in one dashboard.<\/p>\n\n\n\n<p>Here are my top three picks to make your social media performance tracking smoother and more data-driven:<\/p>\n\n\n\n<p><strong>1. <\/strong><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Analytics<strong><br><\/strong><\/a>Still one of the most powerful free <a href=\"https:\/\/brand24.com\/blog\/social-media-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media tools<\/a> for understanding website and campaign performance. Google Analytics tracks traffic sources, conversion rates, and user behavior, helping you connect your social media efforts with business results.&nbsp;<\/p>\n\n\n\n<p>It\u2019s perfect for uncovering how visitors interact with your content after clicking through from social channels.<\/p>\n\n\n\n<p><strong>2. <\/strong><a href=\"https:\/\/brand24.com\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand24<strong><br><\/strong><\/a>A leader in <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring<\/a> and online reputation management. Brand24 monitors mentions, sentiment, reach, and engagement across multiple platforms, turning conversations into valuable insights.&nbsp;<\/p>\n\n\n\n<p>With advanced AI-driven features, such as social listening, insights analysis, LLM listening, and influencer tracking. Brand24 interprets emotions, detects trends, and reveals opportunities that shape smarter social media strategies.<\/p>\n\n\n\n<p><strong>3. Native Analytics Tools<\/strong><strong><br><\/strong>Don\u2019t underestimate the built-in dashboards on your favorite platforms, such as Meta Business Suite, X (formerly Twitter) Analytics, LinkedIn Insights, or TikTok Analytics.&nbsp;<\/p>\n\n\n\n<p>They provide platform-specific metrics, such as reach, engagement, follower growth, and optimal posting times, helping you shape content strategy for each network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-benefits-of-social-media-insights\"><strong>1. What are the benefits of social media insights?<\/strong><\/h3>\n\n\n\n<p>Insights offer multiple benefits that directly impact your online presence. Here\u2019s what they bring to your marketing strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deeper audience insights:<\/strong> Discover what truly motivates your followers by analyzing their interests, behaviors, and demographics.<\/li>\n\n\n\n<li><strong>Data-driven planning:<\/strong> Build a reliable knowledge base to shape your content calendar and boost engagement.<\/li>\n\n\n\n<li><strong>Smarter content personalization:<\/strong> Tailor posts, campaigns, and messaging to resonate with your audience and drive better results.<\/li>\n\n\n\n<li><strong>Stronger customer relationships:<\/strong> Spot weaknesses early, improve response times, and strengthen your customer care.<\/li>\n\n\n\n<li><strong>Competitive advantage:<\/strong> Track your competitors\u2019 strategies and uncover new opportunities to stand out in your niche.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">In short, insights turn data into action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-metrics-are-important-for-social-media-insights\"><strong>2. What metrics are important for social media insights?<\/strong><\/h3>\n\n\n\n<p>Key <a href=\"https:\/\/brand24.com\/blog\/social-media-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media metrics<\/a> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social media reach<\/a><\/li>\n\n\n\n<li>Engagement rate<\/li>\n\n\n\n<li>Sentiment&nbsp;<\/li>\n\n\n\n<li>Share of voice<\/li>\n\n\n\n<li>Follower growth<\/li>\n\n\n\n<li>Conversions<\/li>\n<\/ul>\n\n\n\n<p>Tracking these helps you evaluate your social media performance, identify what content resonates most, and spot areas that need optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-can-social-media-insights-help-companies-improve-lead-generation\"><strong>3. How can social media insights help companies improve lead generation?<\/strong><\/h3>\n\n\n\n<p>Social media insights don\u2019t just show you who\u2019s engaging, they help you attract the right audience. Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate better-quality leads<\/strong> by understanding what your audience actually cares about<\/li>\n\n\n\n<li><strong>Get to know their behavior, interests, and pain points<\/strong> to shape messaging that hits<\/li>\n\n\n\n<li><strong>Create targeted, relevant content<\/strong> that naturally draws in potential customers<\/li>\n\n\n\n<li><strong>Join the right conversations<\/strong> happening in your industry or community to boost visibility<\/li>\n\n\n\n<li><strong>Connect with people genuinely interested<\/strong> in your brand, products, or services<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-has-ai-changed-social-media-insights\"><strong>4. How has AI changed social media insights?<\/strong><\/h3>\n\n\n\n<p>Today, AI takes these insights to the next level. Machine learning and large language models can now process millions of social conversations in real time, surfacing the patterns, emotions, and opportunities hidden in raw data.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d06157708f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d06157708f2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1018\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-has-AI-changed-social-media-insights-1140x1018.png\" alt=\"Marketing expert testimonial on how AI tools improve social media insights and audience analytics.\" class=\"wp-image-178367\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-has-AI-changed-social-media-insights-1140x1018.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-has-AI-changed-social-media-insights-1536x1371.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-has-AI-changed-social-media-insights-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-has-AI-changed-social-media-insights-300x268.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-has-AI-changed-social-media-insights-178x159.png 178w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-has-AI-changed-social-media-insights-90x80.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/How-has-AI-changed-social-media-insights.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Explore AI Solutions<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=316\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. What\u2019s the difference between digital analytics and social media insights?<\/strong><\/h4>\n\n\n\n<p>Digital analytics tracks quantitative data, such as website traffic and conversions, while social media insights reveal qualitative data, including audience <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sentiment analysis<\/a> and engagement.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><a href=\"https:\/\/brand24.com\/media-monitoring-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Media monitoring software<\/a> combines both to help you better understand your audience and improve strategy decisions.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Category<\/strong><\/td><td><strong>Social Media Insights<\/strong><\/td><td><strong>Digital Analytics<\/strong><\/td><\/tr><tr><td><strong>Character<\/strong><\/td><td>Actionable conclusions&nbsp;&amp; recommendations<\/td><td>Systematic examination of raw data<\/td><\/tr><tr><td><strong>Goal<\/strong><\/td><td>Guide strategy and actions<\/td><td>Understand data patterns &amp; metrics<\/td><\/tr><tr><td><strong>Focus<\/strong><\/td><td>High-level takeaways &amp; decision points<\/td><td>In-depth analysis of data metrics<\/td><\/tr><tr><td><strong>Output<\/strong><\/td><td>Understand what the data means&nbsp;&amp; what is behind it<\/td><td>Raw data visualizations &amp; detailed metrics<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. What are social media insights tools, and how do they differ from social media analytics tools?<\/strong><\/h4>\n\n\n\n<p>The key difference lies in how you use them: whether you are focusing on deep analysis or extracting actionable social media insights depends more on your business needs and approach than on the tool itself.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand24<\/strong> is a great AI tool for media monitoring, tracking engagement metrics, and industry trends. Providing a custom dashboard for <a href=\"https:\/\/brand24.com\/blog\/create-social-media-report\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media reporting<\/a> and competitor tracking.<\/li>\n\n\n\n<li><strong>Hootsuite<\/strong> and <a href=\"https:\/\/brand24.com\/blog\/sprout-social-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sprout Social<\/a> excel at scheduling, engagement tracking, and performance reporting.<\/li>\n\n\n\n<li><strong>Google Analytics<\/strong> and <strong>Adobe Analytics<\/strong> specialize in measuring digital and web performance.<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s easy to see the difference now, isn&#8217;t it? You already have the theories \u2013 now it&#8217;s time to see them in action.<a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=316\" title=\"\"> Start your Brand24 trial period today and dive into powerful social media knowledge!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover 9 must-know social media insights to gear up for 2026! Learn what they are and how to turn them into action that drives results.<\/p>\n","protected":false},"author":89,"featured_media":171970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-159245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agata","cf_author_last_name":"Bernatek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=159245"}],"version-history":[{"count":29,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159245\/revisions"}],"predecessor-version":[{"id":181991,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159245\/revisions\/181991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/171970"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=159245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=159245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=159245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}