{"id":159377,"date":"2025-01-29T16:32:23","date_gmt":"2025-01-29T15:32:23","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159377"},"modified":"2025-12-17T22:33:54","modified_gmt":"2025-12-17T21:33:54","slug":"competitive-analysis-report","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/competitive-analysis-report\/","title":{"rendered":"How to Make a Competitive Analysis Report [Template + Examples]"},"content":{"rendered":"\n<p>You absolutely need to know what your competitors are up to. After all, how do you want to compete with them if you don&#8217;t do any research? It&#8217;s like trying to win a dance battle without knowing if your opponent is a master of salsa or just your uncle at a wedding doing the Macarena. Here&#8217;s how to create a top-notch competitive analysis report + some tips and examples on how to do it even better!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>Competitive analysis report<\/b> is a document that briefly outlines competitors&#8217; strengths and weaknesses, identifying your company&#8217;s relative advantages and disadvantages. <br><br>It provides insights into growth opportunities, such as product improvements, market share, and customer expectations, to enhance competitive positioning.\n<\/p>\n\n\n\n<p>Competitive analysis is key to understanding your direct and indirect competitors, industry trends, target audience, and other important factors. But how to present this analysis?<\/p>\n\n\n\n<p>The answer is a competitive analysis report! <\/p>\n\n\n\n<p>Without further ado, it\u2019s time to explore what it really is and how to create one that will rock your strategy and give you a winning edge in the game!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what_is_competitive_analysis_report\"><strong>What is a competitive analysis report?<\/strong><\/h2>\n\n\n\n<p>A competitive analysis report is a structured document that helps you understand your competitors, their strengths &amp; weaknesses, and their position within the market landscape.<\/p>\n\n\n\n<p>Depending on the defined scope, a competitor analysis report provides insights into your rivals&#8217; sales and marketing strategies, product features, market presence, brand reputation, and more.<\/p>\n\n\n\n<p><strong>The key elements of a competitive analysis report are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear goals<\/li>\n\n\n\n<li>Key metrics<\/li>\n\n\n\n<li>Competitor identification<\/li>\n\n\n\n<li>Data collection<\/li>\n\n\n\n<li>SWOT analysis<\/li>\n\n\n\n<li>Strategic recommendations<\/li>\n\n\n\n<li>Visuals<\/li>\n<\/ul>\n\n\n\n<p>All right, let&#8217;s cover the second issue. How can you create a competitive analysis report fast? Is there any smart shortcut that speeds up the whole process without sacrificing quality?<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Create a competitive analysis report with Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=1\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gamechanger\"><strong>Gamechanger: a competitive analysis report template<\/strong><\/h2>\n\n\n\n<p>The best way to gain a competitive edge <strong>quickly and effectively<\/strong> is to use a tailored, pre-designed <strong>competitive analysis template<\/strong>.<\/p>\n\n\n\n<p>Such a framework (of course, when it&#8217;s well-crafted; we&#8217;ll discuss it further) not only saves time but ensures you don&#8217;t miss any critical elements while evaluating your rivals.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb3dd3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb3dd3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"556\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_XTB_.png\" alt=\"Szymon Szymanski's testimonial about Brand24 as great generation leads tool.\" class=\"wp-image-170430\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_XTB_.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_XTB_-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_XTB_-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_XTB_-248x137.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Discover our <strong>client\u2019s success story<\/strong> \u2014 read the <a href=\"https:\/\/brand24.com\/case-study\/xtb\/\" target=\"_blank\" rel=\"noopener\" title=\"\">case study.<\/a><\/p>\n\n\n\n<p><strong>Think about such a case study. <\/strong><\/p>\n\n\n\n<p>Your manager just asked you to prepare a competitive analysis report, and they need it by tomorrow morning.<\/p>\n\n\n\n<p>You\u2019re staring at a blank document, feeling the pressure mount.<\/p>\n\n\n\n<p>Where do you even start? Do you dive into researching your <a href=\"https:\/\/brand24.com\/blog\/spy-on-competitors\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitors\u2019<\/a> websites, social media, products, or pricing? It feels overwhelming, right?<\/p>\n\n\n\n<p><strong>Now imagine this. <\/strong><\/p>\n\n\n\n<p>Instead of starting from scratch, you open a well-crafted competitor analysis template.<\/p>\n\n\n\n<p>It\u2019s already organized into clear sections, such as market positioning, product comparisons, reputation benchmarks, and customer insights. <\/p>\n\n\n\n<p>You simply fill in the data, one category at a time. With every detail you fill in, the report comes together seamlessly.<\/p>\n\n\n\n<p>Sounds fantastic, don&#8217;t you think?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"template_data\"><strong>Where to get the template &amp; data for your competitive analysis? [example]<\/strong><\/h3>\n\n\n\n<p>Okay, another crucial question: where do I get this template and the data for it?<\/p>\n\n\n\n<p>Don\u2019t worry &#8211; it\u2019s easier than you think. <\/p>\n\n\n\n<p>There are several options available to get both a ready-to-use framework and the information you need to fill it with.<\/p>\n\n\n\n<p>Let&#8217;s start with the template itself.<\/p>\n\n\n\n<p>Probably the best <strong>source to get a free competitor analysis template is Canva<\/strong>.<\/p>\n\n\n\n<p>This simple but powerful graphic design tool offers many customizable templates to help you create a competitive analysis document that looks great and is easy to adapt.<\/p>\n\n\n\n<p>Register (or log in to) your Canva account, search for &#8220;competitive analysis&#8221; in their template library, pick a design, and start editing!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb41f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb41f0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"750\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_canva.jpg\" alt=\"competitive analysis report template in canva\" class=\"wp-image-172130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_canva.jpg 1080w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_canva-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_canva-300x208.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_canva-229x159.jpg 229w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Canva offers dozens of competitive analysis report templates<\/figcaption><\/figure>\n\n\n\n<p>While Canva allows you to pick the framework, it can&#8217;t automatically fill it with data. However, there are other tools that can provide both the template and the data for your competitive analysis. <\/p>\n\n\n\n<p>Example?<\/p>\n\n\n\n<p><strong>Brand24<\/strong>, an AI-powered <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> tool that tracks and analyzes online mentions,<strong> can generate a competitor analysis report within seconds.<\/strong><\/p>\n\n\n\n<p>With just a few clicks, you can see the competitive analysis based on data coming from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media, such as Facebook, Instagram, X (Twitter), YouTube, LinkedIn, TikTok, Reddit, Telegram, and Twitch;<\/li>\n\n\n\n<li>News sites, blogs, video platforms, forums, and other websites;<\/li>\n\n\n\n<li>Podcasts, review platforms, and newsletters.<\/li>\n<\/ul>\n\n\n\n<p>All you need to do is visit a Comparison tab, select your competitors, and click &#8220;Export to PPTX&#8221; (or &#8220;Export to CSV&#8221; if you&#8217;re a fan of Excel sheets).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb4547&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb4547\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"740\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_brand24-1140x740.jpg\" alt=\"competitive analysis report template in brand24 ai tool\" class=\"wp-image-172141\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_brand24-1140x740.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_brand24-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_brand24-300x195.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_brand24-245x159.jpg 245w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_tool_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">You can easily export competitor analysis reports directly from the Brand24 Comparison tab<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>\ud83d\udc49 Take a look at the <a href=\"https:\/\/rebrand.ly\/zx47f4g\" target=\"_blank\" rel=\"noopener\" title=\"\">competitive analysis sample report<\/a> I generated this way (it took me literally 22 seconds).<\/strong><\/p>\n\n\n\n<p>You can treat it as a competitive analysis report template. Or &#8211; if you need a more <a href=\"https:\/\/brand24.com\/use-case\/comprehensive-reports\/\" target=\"_blank\" rel=\"noopener\" title=\"\">comprehensive report <\/a>&#8211; this PPTX file is an amazing source of ready-to-fill competitive data about your <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a> &amp; visibility performance.<\/p>\n\n\n\n<p>Additionally, Brand24 allows you to generate other reports that can serve as valuable data sources for your analysis.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Click and download these free report templates:<\/strong><br><br>\ud83d\udc49 <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\" rel=\"noopener\" title=\"\">PDF Report Example<\/a><br>\ud83d\udc49 <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\" rel=\"noopener\" title=\"\">Interactive Report Example<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how_to_create\"><strong>How to create a competitive analysis report?<\/strong> 7 steps<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"goals\"><strong>01 Choose your goals<\/strong><\/h3>\n\n\n\n<p>Doing a competitive analysis report without setting goals is like shopping grocery in an all-in-one supermarket without a shopping list.<\/p>\n\n\n\n<p>You take the cart and walk through the alleys without a plan. <\/p>\n\n\n\n<p>Look, there&#8217;s a special offer for your favorite cookies! You take three packs. <\/p>\n\n\n\n<p>Wow, there&#8217;s a special price for a frozen pizza today! You throw them in the cart.<\/p>\n\n\n\n<p>After coming back home and unpacking shopping, you realize your mistake. Most of your groceries are either junk food or things you don&#8217;t really need. <\/p>\n\n\n\n<p>Moreover, all these &#8220;special offers&#8221; have cumulated, and you\u2019ve ended up spending way more than you planned.<\/p>\n\n\n\n<p>To make matters worse, you forgot the essentials &#8211; no fresh vegetables, bread, meat, or milk. You got nothing to make a proper meal.<\/p>\n\n\n\n<p>This exactly happens when you conduct a competitive analysis without setting clear goals.<\/p>\n\n\n\n<p><strong>But once you have them, you set clear boundaries that keep you focused on what&#8217;s importan<\/strong>t.<\/p>\n\n\n\n<p>Okay, and how do you set these goals?<\/p>\n\n\n\n<p>Let me suggest you think over the following issues:<\/p>\n\n\n\n<p><strong>1. Understand your purpose.<\/strong><\/p>\n\n\n\n<p>Why are you conducting this competitor analysis?<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n<b>Example:<\/b> You want to increase your website traffic, so you want to discover your competitors&#8217; SEO strategies.\n<\/p>\n\n\n\n<p><strong>2. Align with business goals<\/strong>.<\/p>\n\n\n\n<p>Your goals should support your broader business or marketing objectives.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n<b>Example:<\/b> Increase monthly traffic by 25%.\n<\/p>\n\n\n\n<p><strong>3. Set SMART goals<\/strong>. <\/p>\n\n\n\n<p>Your goals should be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specific:<\/strong> Clearly define what you want to achieve.<\/li>\n\n\n\n<li><strong>Measurable:<\/strong> Use data and metrics to track progress.<\/li>\n\n\n\n<li><strong>Achievable:<\/strong> Be realistic about your resources and timeframe.<\/li>\n\n\n\n<li><strong>Relevant:<\/strong> Ensure the goal aligns with your objectives.<\/li>\n\n\n\n<li><strong>Time-bound:<\/strong> Set a clear deadline for completion.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n<b>Example:<\/b> By March 31st, I will analyze the top five competitors&#8217; blog strategies to identify 10 high-performing keywords for our content calendar.\n<\/p>\n\n\n\n<p>Competitive analysis can be overwhelming. Setting goals at the beginning of this process helps you establish clear boundaries and stay focused on what&#8217;s really important!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Struggling with your competitor analysis? Brand24 is here to help!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=1\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"metrics\"><strong>02 Choose key metrics<\/strong><\/h3>\n\n\n\n<p>Now, after identifying your most important goal(s), it&#8217;s time to get more into details. In other words, you need to break down your goal into smaller, measurable pieces. These are named key metrics.<\/p>\n\n\n\n<p>The two most important factors that impact the choice of key metrics are:<\/p>\n\n\n\n<p><strong>1. The scope of your competitive analysis report, so the goals you have chosen.<br><br>Example:<\/strong> if you do the analysis of your competitors&#8217; content marketing and SEO strategies focus on search engine &amp; website performance metrics.<\/p>\n\n\n\n<p><strong>2. The audience of your report.<br><br><\/strong>If you present your report to C-level executives, the metrics will be more general (i.e., share of voice or social media engagement).<br><br>But if you do it for specialized management (i.e., marketing manager), it will be expected to present more granular, detailed indicators.<\/p>\n\n\n\n<p>For these reasons, the list of possible key competitor analysis metrics is nearly endless.<\/p>\n\n\n\n<p>Fortunately, most of them are universal, and you can apply them to many types of competitive analysis reports.<\/p>\n\n\n\n<p><strong>Such universal metrics include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website Traffic <\/strong>&#8211; how many people visited your competitor&#8217;s website;<\/li>\n\n\n\n<li><strong>Brand Mentions <\/strong>&#8211; how often and where your competitor&#8217;s brand is mentioned online;<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment Analysis\">Sentiment Analysis<\/a> <\/strong>&#8211; the emotions behind your competitor&#8217;s brand mentions and discussions;<\/li>\n\n\n\n<li><strong>Domain Authority <\/strong>&#8211; the strength of website trustworthiness &amp; backlink profile power;<\/li>\n\n\n\n<li><strong>Top Keywords <\/strong>&#8211; keywords that drive the most traffic to your competitor&#8217;s website;<\/li>\n\n\n\n<li><strong>Click-Through Rates <\/strong>&#8211; how effective competitors are at attracting clicks from search or ads;<\/li>\n\n\n\n<li><strong>Customer Reviews <\/strong>&#8211; reveal real opinions and customer satisfaction about your competitors&#8217; products and service offerings;<\/li>\n\n\n\n<li><strong>Social Media Engagement <\/strong>&#8211; measure your rival&#8217;s social media likes, comments, shares, and overall audience interactions;<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"Share of Voice\">Share of Voice<\/a> <\/strong>&#8211; presents the market or media attention your competitor gets in relation to others (or the whole market segment);<\/li>\n\n\n\n<li><strong>Market Share <\/strong>&#8211; the estimated part of the target market controlled by your competitors.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb4cae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb4cae\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"655\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_analysis_tab_metrics-1140x655.jpg\" alt=\"ai-powered brand24 analysis tab\" class=\"wp-image-172140\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_analysis_tab_metrics-1140x655.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_analysis_tab_metrics-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_analysis_tab_metrics-300x172.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_analysis_tab_metrics-248x142.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_analysis_tab_metrics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">As you can see, the Brand24 Analysis tab presents a lot of key metrics for your report<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitors\"><strong>03 Identify your main competitors<\/strong><\/h3>\n\n\n\n<p>Okay, we&#8217;re constantly talking about competitor analysis. So, your next step is to uncover competitors themselves!<\/p>\n\n\n\n<p>I think the sense of this step is obvious, so I won&#8217;t waste your time on elementary-level explanations.<\/p>\n\n\n\n<p>Instead, I&#8217;ll share some tips and techniques to make this process fast and furio&#8230; effective:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify up to 6 competitors<\/strong> to analyze and compare with your business. This number is enough to draw actionable insights and conclusions without spending hours on analysis.<\/li>\n\n\n\n<li><strong>Focus on those offering similar products or services<\/strong> and operating in a similar business model.<\/li>\n\n\n\n<li><strong>Diversify your analysis by mixing direct and indirect competitors<\/strong> to understand how emerging markets might impact your company.<\/li>\n\n\n\n<li><strong>Mix both well-established companies and emerging brands<\/strong>. That will give your competitive landscape analysis greater depth and variety.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>\ud83d\udca1 Bonus tip: enter your customer&#8217;s brain<\/b> <br><br>Seriously, imagine you&#8217;re your customer. Consider the decision-making path your customers take that leads them to you or your competitors. Then, simply follow that path yourself and list the competing brands that show up next to yours!\n<\/p>\n\n\n\n<p>Now, I&#8217;ll present you three techniques that can help you identify your major competitors.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Uncover your most crucial competitors with just a few clicks!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=1\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Google<\/strong><\/h4>\n\n\n\n<p>Good old Uncle Google is a great starting point. All in all, it&#8217;s still the most frequently used search engine worldwide.<\/p>\n\n\n\n<p>To find your competitors, simply type the keyword your customers would when researching possible brand options.<\/p>\n\n\n\n<p>For example, in the case of the Nike brand, you can find your competitors by searching the term &#8220;sneakers brand&#8221;.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb51ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb51ce\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_google_competitors-1140x487.jpg\" alt=\"google for competitor research\" class=\"wp-image-172139\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_google_competitors-1140x487.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_google_competitors-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_google_competitors-300x128.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_google_competitors-248x106.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_google_competitors.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Want to know your competitors? Google them!<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>AI search<\/strong><\/h4>\n\n\n\n<p>AI tools are on the rave. ChatGPT (and other similar tools like Gemini, Perplexity, or DeepSeek) are becoming the first choice when searching info for more and more people.<\/p>\n\n\n\n<p>What are the advantages over &#8220;classic&#8221; search engines like Google?<\/p>\n\n\n\n<p>AI tools search generates personalized responses fast, better understands the context of your question, and provides consolidated insights from multiple sources.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>See also:<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"11 Competitor Analysis Tools You Need to Know\">11 Competitor Analysis Tools You Need to Know<\/a><\/p>\n\n\n\n<p>Especially when you&#8217;re a smaller brand searching for competitor data, AI tools can save you more time than clicking and reading many search results from Google.<\/p>\n\n\n\n<p>For example, I prompted ChatGPT to list 10 major competitors for Tropicfeel, a lesser-known company selling sustainable clothes and equipment for travelers.<\/p>\n\n\n\n<p>As I&#8217;m familiar with this fashion niche, I must admit that ChatGPT&#8217;s responses surprised me with accuracy!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb54e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb54e3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"775\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_chatgpt_competitors-1140x775.jpg\" alt=\"chatgpt for competitor research\" class=\"wp-image-172138\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_chatgpt_competitors-1140x775.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_chatgpt_competitors-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_chatgpt_competitors-300x204.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_chatgpt_competitors-234x159.jpg 234w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_chatgpt_competitors.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">ChatGPT also works well in researching your market rivals<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Brand24<\/strong><\/h4>\n\n\n\n<p>Brand24 has a huge advantage over Google and AI search: it gathers and processes specific, internal data about your brand. That&#8217;s something generic tools can&#8217;t.<\/p>\n\n\n\n<p>In practice, Brand24 offers a feature named AI Brand Assistant. It&#8217;s like a personalized ChatGPT that generates responses to your prompts based on your brand mentions.<\/p>\n\n\n\n<p><strong>And it is something as people discussing your brand online often mention competitors in the same context.<\/strong><\/p>\n\n\n\n<p>This gives you a goldmine of insights, such as which competitors are most commonly compared to your brand, how your shared audience perceives them, and what products or services are gaining attention.<\/p>\n\n\n\n<p>When I prompted the Brand Assistant to give me direct competitors for Reebok, it gave me some interesting details. Puma, for instance, competes with Reebok in developing footwear technologies.<\/p>\n\n\n\n<p>And that&#8217;s something you won&#8217;t discover easily with Google or ChatGPT.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb57ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb57ed\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"937\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_brand_assistant-1140x937.jpg\" alt=\"brand24 ai brand assistant for competitor analysis\" class=\"wp-image-172137\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_brand_assistant-1140x937.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_brand_assistant-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_brand_assistant-300x247.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_brand_assistant-194x159.jpg 194w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_brand_assistant.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">But neither Google nor ChatGPT offers such detailed competitor insights as Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"data\"><strong>04 Gather competitors&#8217; data<\/strong><\/h3>\n\n\n\n<p>Now, it&#8217;s time to dive into the data-gathering phase. Before you start, remember: <strong>quality over quantity<\/strong>.<\/p>\n\n\n\n<p>You don\u2019t need to collect every piece of data. Focus on the metrics and information that align with your goals and will help you make informed decisions.<\/p>\n\n\n\n<p>Regardless of your competitive analysis scope, here are three things to check to get incredibly valuable data about your market rivals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Start with their website<\/strong><\/h4>\n\n\n\n<p>Your competitors&#8217; websites are a goldmine of information. Here&#8217;s what you can look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product\/Service offerings<\/strong>: What exactly are they selling? How do they position their products? Are there any unique features or pricing strategies?<\/li>\n\n\n\n<li><strong>Content marketing strategy<\/strong>: Check out their blog, case studies, or resources. What topics are they covering? How often do they publish?<\/li>\n\n\n\n<li><strong>User Experience (UX)<\/strong>: How easy is it to navigate their site? What\u2019s their checkout process? Take notes on what works (and what doesn\u2019t).<\/li>\n\n\n\n<li><strong>SEO<\/strong>: Use tools like Semrush to analyze their top-performing pages, backlinks, and keyword strategy.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb5b2c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb5b2c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"743\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_semrush-1140x743.jpg\" alt=\"competitive analysis report - semrush dashboard\" class=\"wp-image-172136\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_semrush-1140x743.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_semrush-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_semrush-300x196.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_semrush-244x159.jpg 244w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_semrush.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Create a competitive analysis report with Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=1\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Explore their social media<\/strong><\/h4>\n\n\n\n<p>Every brand is taking care of its social media presence. Dive in and analyze:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platforms they focus on<\/strong>: Which platforms are they active on? Are they killing it on Instagram but doing bad on LinkedIn?<\/li>\n\n\n\n<li><strong>Engagement metrics<\/strong>: Look at likes, comments, shares, and follower growth. Are their posts sparking conversations?<\/li>\n\n\n\n<li><strong>Content<\/strong>: What type of content are they posting? Are they reels, infographics, memes, or user-generated content?<\/li>\n\n\n\n<li><strong>Brand mentions: <\/strong>Use tools like Brand24 to discover the volume and reach of your competitors&#8217; social media mentions and the audience&#8217;s sentiment towards them.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb5f86&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb5f86\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"409\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_mentions_tab-1140x409.jpg\" alt=\"competitive analysis report - brand24 dashboard\" class=\"wp-image-172135\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_mentions_tab-1140x409.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_mentions_tab-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_mentions_tab-300x108.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_mentions_tab-248x89.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_mentions_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 allows you to discover both tagged &amp; untagged brand mentions, do the sentiment analysis, and much more!<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Check their marketing campaigns<\/strong><\/h4>\n\n\n\n<p>Deep-down analysis of campaigns can bring a lot of insights into your competitors&#8217; marketing strategies. For example, you can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email marketing efforts<\/strong>: Sign up for their newsletters. What\u2019s their tone? How often do they email? Are they running promotions or sharing knowledge?<\/li>\n\n\n\n<li><strong>Partnerships<\/strong>: Are they collaborating with influencers or other brands? What kind of partnerships are these?<\/li>\n\n\n\n<li><strong>Ads<\/strong>: Use tools like Facebook Ads Library or Google Ads Transparency Report to see what ads they\u2019re running. What\u2019s their messaging? What&#8217;s their target audience?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb6289&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb6289\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"626\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_meta_ads_library-1140x626.jpg\" alt=\"competitive analysis report data in facebook ads library\" class=\"wp-image-172134\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_meta_ads_library-1140x626.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_meta_ads_library-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_meta_ads_library-300x165.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_meta_ads_library-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_meta_ads_library.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Facebook Ads Library<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"swot\"><strong>05 SWOT analysis<\/strong><\/h3>\n\n\n\n<p>Goals? Checked. Metrics? Checked. Competitors? Checked. Data? Checked.<\/p>\n\n\n\n<p>Wow, you&#8217;re on a roll!<\/p>\n\n\n\n<p>Okay, let&#8217;s move to the essence of the competitive analysis report, which is the analysis itself. <\/p>\n\n\n\n<p>Here, you can make use of SWOT analysis &#8211; a classic but incredibly effective framework to evaluate both your competitors and your own business.<\/p>\n\n\n\n<p><strong>If you&#8217;re unfamiliar with that acronym, SWOT stands for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengths<\/strong>, so what your competitors are doing well;<\/li>\n\n\n\n<li><strong>Weaknesses<\/strong>, so what they do bad;<\/li>\n\n\n\n<li><strong>Opportunities<\/strong>, so areas where you can outperform them;<\/li>\n\n\n\n<li><strong>Threats<\/strong>, so external factors that could harm yourself or give your rivals a competitive advantage.<\/li>\n<\/ul>\n\n\n\n<p>A SWOT matrix is universal, so including it in your competitive analysis report template is a great idea &#8211; regardless of your report&#8217;s scope or target audience.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb659e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb659e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"810\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_infographic.png\" alt=\"competitive analysis swot analysis matrix\" class=\"wp-image-172228\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_infographic.png 810w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_infographic-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_infographic-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_infographic-300x300.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_infographic-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_infographic-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_infographic-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_infographic-159x159.png 159w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SWOT analysis matrix<\/figcaption><\/figure>\n\n\n\n<p>Of course, you need to fill each quadrant. You can do it manually, but there is a way to automate it. Remember I showed you Brand24&#8217;s AI Brand Assistant?<\/p>\n\n\n\n<p>Reminder: This powerful ChatGPT-styled feature is equipped with internal data about your and your competitor&#8217;s brands. This means that you can ask it to generate a SWOT competitor analysis. Example?<\/p>\n\n\n\n<p>I prompted the Brand Assistant to prepare a SWOT analysis for Nike, comparing it to Reebok. The result?<\/p>\n\n\n\n<p>I received a bunch of smart and &#8211; what&#8217;s more important &#8211; accurate insights. Honestly, it would take at least one hour to discover them manually.<\/p>\n\n\n\n<p>AI Brand Assistant did it in 15 seconds.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb6836&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb6836\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"960\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_swot_analysis_brand_assistant-1140x960.jpg\" alt=\"ai brand assistant in brand24 for swot analysis\" class=\"wp-image-172133\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_swot_analysis_brand_assistant-1140x960.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_swot_analysis_brand_assistant-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_swot_analysis_brand_assistant-300x253.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_swot_analysis_brand_assistant-189x159.jpg 189w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_swot_analysis_brand_assistant.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand Assistant can do the professional SWOT analysis <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"recommendations\"><strong>06 Include recommendations<\/strong><\/h3>\n\n\n\n<p>Now that you\u2019ve gathered all the data, analyzed your competitors, and completed your SWOT analysis, it\u2019s time to turn those insights into action.<\/p>\n\n\n\n<p>This is where your competitive analysis report transitions <strong>from being informative to being transformative<\/strong>.<\/p>\n\n\n\n<p>After all, the ultimate goal of this report is to help your business make smarter decisions and grow.<\/p>\n\n\n\n<p>Remember that your recommendations should be clear, actionable, and aligned with your business strategy &amp; goals. <\/p>\n\n\n\n<p>Below, I present how you can structure this section.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Identify key areas for improvement<\/strong><\/h4>\n\n\n\n<p>Highlight the weaknesses or gaps in your competitor&#8217;s strategy that present opportunities for your business. Also, address your own areas that need improvements.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A competitor has a weak presence on Instagram, which is a growing platform for your target audience (<strong>competitor weakness<\/strong>);<\/li>\n\n\n\n<li>Launch an Instagram campaign to capture more audience share and differentiate your brand (<strong>your opportunity<\/strong>)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create an action plan<\/strong><\/h4>\n\n\n\n<p>Turn your recommendations into a clear, step-by-step action plan.<\/p>\n\n\n\n<p>Include timelines, responsible team members, and key performance indicators (KPIs) to track progress.<\/p>\n\n\n\n<p>For example, your action is to launch an Instagram campaign targeting Millenials.<\/p>\n\n\n\n<p><strong>Your action plan can look the following:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Timeline<\/strong>: by the end of the quarter (2 months);<\/li>\n\n\n\n<li><strong>Who is in charge: <\/strong>Social Media and Content teams.<\/li>\n\n\n\n<li><strong>KPI<\/strong>: 10,000 followers and 150,000 engagements within 3 months.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tailor recommendations to your audience<\/strong><\/h4>\n\n\n\n<p>If you\u2019re presenting to executives, focus on high-level strategies and ROI.<\/p>\n\n\n\n<p>For a marketing team, dive into tactical details like campaign ideas or content calendars.<\/p>\n\n\n\n<p><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For executives: &#8220;<\/strong>Investing 50,000 USD in Instagram Ads could generate 200,000 USD in revenue by Q4&#8243;.<\/li>\n\n\n\n<li><strong>For the marketing team: <\/strong>&#8220;Create 10 reels per week, focusing on sharing informative content&#8221;.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>\ud83d\udca1 Bonus tip: Ask AI for recommendations<\/b> <br><br>Some AI tools can generate automatic suggestions. Brand24 offers an AI Insights feature that provides personalized reports with trends, insights, and recommendations.<br><br>\n\nLet&#8217;s go back to our Reebok example.<br><br>\n\nAccording to AI Insights Recommendations, this brand can benefit from nostalgia marketing.<br><br>For example, it could develop a series that highlights Reebok&#8217;s historical impacts on memorable moments in sports.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb6c8f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb6c8f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"693\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_insights_recommendations-1140x693.jpg\" alt=\"brand24 ai insights - competitor analysis report recommendations\" class=\"wp-image-172132\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_insights_recommendations-1140x693.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_insights_recommendations-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_insights_recommendations-300x182.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_insights_recommendations-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_brand24_ai_insights_recommendations.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A bunch of actionable recommendations for Reebok discovered by AI Insights<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visualisations\"><strong>07 Remember about data visualizations<\/strong><\/h3>\n\n\n\n<p>Content is not enough.<\/p>\n\n\n\n<p>Regardless of the scope of your competitive analysis report, there is one ultimate truth &#8211; it must look good.<\/p>\n\n\n\n<p>By looking good, I mean that it should have a clear structure, be attractive, engaging, and easy to understand. Why?<\/p>\n\n\n\n<p>We, people, are visual creatures. Our brains process images <a href=\"https:\/\/medtechintelligence.com\/column\/the-power-of-visuals\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">60,000 times faster than text<\/a>, and 90% of the information transmitted to the brain is visual.<\/p>\n\n\n\n<p>Adding charts, graphs, and other visual elements to your competitive analysis report will make it more digestible, engaging, and impactful.<\/p>\n\n\n\n<p>I highly recommend creating reusable templates for your visuals to save time and ensure consistency. It&#8217;s far more efficient than designing these elements from scratch every time.<\/p>\n\n\n\n<p>Tools like Canva or Piktochart make this process quick and easy, even for those without advanced design skills.<\/p>\n\n\n\n<p>Now, when it comes to choosing the right types of visuals, here\u2019s what works best:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Line graphs and progress bars<\/strong>: Perfect for showcasing growth over time, trends, or performance improvements.<\/li>\n\n\n\n<li><strong>Pie charts, bar charts, and tables<\/strong>: Ideal for presenting audience demographics, engagement rates, or other performance metrics.<\/li>\n\n\n\n<li><strong>Word clouds and scatter plots<\/strong>: Great for highlighting relationships between variables or identifying patterns in data.<\/li>\n\n\n\n<li><strong>Screenshots<\/strong>: Use these to add context or provide real-world examples, such as competitor posts or ad campaigns.<\/li>\n\n\n\n<li><strong>Infographics<\/strong>: Combine multiple data points into a single, visually engaging summary that\u2019s easy to share and understand.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6ff7fb6fd4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6ff7fb6fd4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_infographic.png\" alt=\"competitive analysis report infographic\" class=\"wp-image-172245\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_infographic.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_infographic-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_infographic-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_report_template_infographic-248x147.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Create a competitive analysis report with Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=1\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Conducting a <a href=\"https:\/\/brand24.com\/use-case\/competitive-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"competitive analysis\">competitive analysis<\/a> is absolutely crucial for understanding your market presence and discovering opportunities to outperform your rivals.<\/p>\n\n\n\n<p>You need a clear scheme that can be incorporated into a competitor analysis report template. What should you include there?<\/p>\n\n\n\n<p>Precise goals, essential metrics, and relevant competitor data supported by the SWOT analysis.<\/p>\n\n\n\n<p>Also, don&#8217;t forget to include actionable recommendations and use appealing visuals to make your report impactful, engaging, and easy to understand.<\/p>\n\n\n\n<p>With the right tools like Brand24, you can easily boost the whole process, making it both faster and more efficient.<\/p>\n\n\n\n<p>Ultimately, a well-crafted competitive analysis report will help you make informed business decisions, upgrade your strategies, and gain a data-driven competitive edge in your industry.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When choosing competitors for your analysis, <strong>pick up to six rivals and diversify them to have a broader picture<\/strong> of your competitive environment.<\/li>\n\n\n\n<li><strong>Websites and social media profiles are easily accessible sources of informatio<\/strong>n about your competitors, so start by visiting them.<\/li>\n\n\n\n<li>AI tools like Brand24\u2019s AI Brand Assistant or AI Insights <strong>significantly help create a quality competitive analysis report faster<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t wait! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=1\" title=\"\">Start a Brand24 14-day free trial<\/a>, conduct market research today, and crush your competitor analysis report!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You absolutely need to know what your competitors are up to. After all, how do you want to compete with them if you don&#8217;t do any research? Here&#8217;s how to create a top-notch competitive analysis report with awesome tips and examples.<\/p>\n","protected":false},"author":83,"featured_media":164512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-159377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=159377"}],"version-history":[{"count":41,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159377\/revisions"}],"predecessor-version":[{"id":179744,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159377\/revisions\/179744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/164512"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=159377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=159377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=159377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}