{"id":159417,"date":"2023-08-14T12:43:12","date_gmt":"2023-08-14T10:43:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159417"},"modified":"2024-05-20T15:00:21","modified_gmt":"2024-05-20T13:00:21","slug":"refreshed-boosted-new-comparison-tab","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/refreshed-boosted-new-comparison-tab\/","title":{"rendered":"Refreshed &#038; Boosted &#8211; New Comparison Tab"},"content":{"rendered":"\n<p>If you&#8217;re already familiar with Brand24, you&#8217;re likely no stranger to the power of tracking your brand&#8217;s online presence and measuring yourself against competitors. But guess what? We&#8217;ve got some exciting news that&#8217;s going to take your brand management game to the next level. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tips &amp; Tricks: Comparison Tab | Brand24\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SxsP3wA7mdk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Say hello to the refreshed Comparison Tab in Brand24 \u2013 a game-changer designed to give you unparalleled insights into your brand&#8217;s performance in relation to your competitors. Let&#8217;s dive in and explore why this upgrade is a must-have for every brand striving for success in today&#8217;s digital landscape.<\/p>\n\n\n\n<p><strong>Table of contents:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-to-love-about-comparison-tab\" title=\"What to love about Comparison Tab\">What to love about Comparison Tab<\/a><\/li>\n\n\n\n<li><a href=\"#whats-inside\" title=\"What's inside?\">What&#8217;s inside?<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Check the new Comparison tab and see how different topics, brands, and hashtags differ!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Go to Brand24<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-love-about-comparison-tab\">What to love about Comparison Tab<\/h2>\n\n\n\n<p>We know that as a brand, you&#8217;re constantly juggling multiple tasks \u2013 from engaging with social mentions to deciphering complex marketing analytics. Amidst all this hustle and bustle, keeping an eye on your competitors&#8217; strategies can often take a backseat. That&#8217;s where the new and improved Comparison Tab steps in, acting as your trusty sidekick in the journey towards brand supremacy.<\/p>\n\n\n\n<p>So, why will brands absolutely love this feature? Let&#8217;s break it down:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive Insights at Your Fingertips:<\/strong> The refreshed Comparison Tab empowers you to compare your brand&#8217;s performance effortlessly against competitors. Whether you&#8217;re eyeing the number of mentions, gauging sentiment analysis, or tracking your social media messages&#8217; reach, this feature provides a comprehensive snapshot of how you stack up.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc50c96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc50c96\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-8-1140x444.png\" alt=\"\" class=\"wp-image-159422\" style=\"width:570px;height:222px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8-1140x444.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc510ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc510ce\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"446\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-9-1140x446.png\" alt=\"\" class=\"wp-image-159423\" style=\"width:570px;height:223px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9-1140x446.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The comparison of sentiment for different VOD services. <\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data-Driven Goal Setting:<\/strong> Setting clear and attainable goals is the foundation of any successful marketing strategy. By analyzing your competitors&#8217; metrics and achievements, you can gain invaluable insights that help you set realistic benchmarks for your brand&#8217;s growth. <\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc51617&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc51617\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-7-1140x706.png\" alt=\"Brand24 screenshot\n\" class=\"wp-image-159421\" style=\"width:570px;height:353px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-1140x706.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Some of the data visible in the new Comparison tab.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Read more:<\/strong> <a href=\"https:\/\/brand24.com\/blog\/what-is-competitive-benchmarking\/\" target=\"_blank\" rel=\"noopener\" title=\"What is Competitive Benchmarking? Best Practices\">What is Competitive Benchmarking? Best Practices<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unveil Your Audience&#8217;s Preferences:<\/strong> Planning a new marketing campaign and unsure about your audience&#8217;s preferences? The revamped Comparison Tab lets you create dedicated projects for different topics, enabling you to gauge your audience&#8217;s reactions and identify the most resonant social media platforms.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc51aaa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc51aaa\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"429\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-10-1140x429.png\" alt=\"\" class=\"wp-image-159424\" style=\"width:570px;height:215px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10-1140x429.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10.png 1196w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tracking the reach of different projects with Brand24.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic Hashtag Insights:<\/strong> Hashtags are the currency of social media, and knowing which ones are trending can be a game-changer for your brand. With the Comparison Tab, you can easily discover the hashtags that are capturing your audience&#8217;s attention, giving your content the visibility it deserves.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc51f11&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc51f11\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"513\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-11-1140x513.png\" alt=\"\" class=\"wp-image-159425\" style=\"width:570px;height:257px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11-1140x513.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11-300x135.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11.png 1227w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc522f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc522f0\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-12-1140x519.png\" alt=\"\" class=\"wp-image-159426\" style=\"width:570px;height:260px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12-1140x519.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12.png 1232w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment and categories share for two tracked hashtags.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>TIP<\/strong>: If you don&#8217;t know which hashtags to track for your brand, visit the Analysis tab, scroll down to the end of the page, and get inspired by the cloud of words we prepared for you. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimal Timing for Maximum Impact:<\/strong> Timing is everything in the digital realm. With the Comparison Tab, you can pinpoint the periods of peak online engagement, helping you schedule your content releases and product launches for maximum impact.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc52758&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc52758\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-13-1140x433.png\" alt=\"\" class=\"wp-image-159427\" style=\"width:570px;height:217px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-1140x433.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-1536x583.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13.png 1602w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Spikes through the year for Nike and Adidas comparison.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-inside\">What&#8217;s inside?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Date Range<\/h3>\n\n\n\n<p>Effortlessly contrast various timeframes by simply selecting a date range spanning Days, Weeks, or Months, or tailor it to your specific preferences.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc52bbb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc52bbb\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-15-1140x488.png\" alt=\"\" class=\"wp-image-159431\" style=\"width:570px;height:244px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-1140x488.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-1536x657.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15.png 1584w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Filters<\/h3>\n\n\n\n<p>Discover the freedom to compare the metrics that matter most to you selectively. Tailor your comparisons by applying filters to focus solely on specific social media platforms or prioritize key indicators. Plus, enjoy the seamless integration of all the filtering options previously found in the Mention tab, now conveniently available within the Comparison tab as well!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc52fd5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc52fd5\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-23-1140x292.png\" alt=\"\" class=\"wp-image-159445\" style=\"width:570px;height:146px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23-1140x292.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23.png 1234w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Overview table<\/h3>\n\n\n\n<p>Within the overview table, you can quickly compare all the important numbers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total mentions<\/li>\n\n\n\n<li>Social media mentions<\/li>\n\n\n\n<li>Non-Social media mentions<\/li>\n\n\n\n<li>Positive mentions<\/li>\n\n\n\n<li>Negative mentions<\/li>\n\n\n\n<li>Social media reach<\/li>\n\n\n\n<li>Non-Social media reach<\/li>\n\n\n\n<li>Presence score<\/li>\n\n\n\n<li>Current presence score<\/li>\n\n\n\n<li>AVE<\/li>\n\n\n\n<li>User-generated content<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc532e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc532e7\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-7-1140x706.png\" alt=\"Brand24 screenshot\n\" class=\"wp-image-159421\" style=\"width:570px;height:353px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-1140x706.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Mentions chart<\/h3>\n\n\n\n<p>The mentions chart in the Comparison Tab is a graphical representation that displays the volume of mentions received by different brands or projects being compared. This chart provides a visual overview of how often each brand or project is mentioned across various sources, platforms, or periods.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc53715&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc53715\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-16-1140x426.png\" alt=\"\" class=\"wp-image-159432\" style=\"width:570px;height:213px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16-1140x426.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16-300x112.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16.png 1190w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Reach chart<\/h3>\n\n\n\n<p>Reach (based on a source\u2019s audience size) for each of compared projects. Analyzing the reach provides valuable insights into its overall visibility and influence within its target audience.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc53b43&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc53b43\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-17-1140x419.png\" alt=\"\" class=\"wp-image-159433\" style=\"width:570px;height:210px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17-1140x419.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17.png 1196w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Sentiment charts<\/h3>\n\n\n\n<p>Sentiment charts in the Comparison Tab offer a graphical representation of the sentiment analysis for each of the projects being compared. Sentiment analysis involves assessing whether mentions, comments, or discussions about a brand are positive, negative, or neutral. <\/p>\n\n\n\n<p>These charts provide a visual breakdown of sentiment distribution across different projects, allowing you to grasp the overall sentiment trends and patterns quickly.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc53fb2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc53fb2\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"441\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-18-1140x441.png\" alt=\"\" class=\"wp-image-159434\" style=\"width:570px;height:221px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18-1140x441.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18.png 1198w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc543b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc543b2\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"451\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-19-1140x451.png\" alt=\"\" class=\"wp-image-159435\" style=\"width:570px;height:226px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19-1140x451.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19-300x119.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19.png 1195w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc54773&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc54773\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-20.png\" alt=\"\" class=\"wp-image-159436\" style=\"width:440px;height:333px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-20.png 586w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-20-300x227.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Categories share chart<\/h3>\n\n\n\n<p>The categories share chart is a graphical representation that illustrates the distribution of brand mentions across different communication channels for each of the brands or projects being compared. This chart provides a visual breakdown of where and how brand conversations occur, highlighting each communication channel&#8217;s prominence in driving discussions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d546bc54b74&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d546bc54b74\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"438\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-21.png\" alt=\"\" class=\"wp-image-159437\" style=\"width:440px;height:329px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-21.png 586w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-21-300x224.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Read more:<\/strong> <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\">Competitor Analysis: All Why\u2019s, How-to\u2019s and More<\/a><\/p>\n\n\n\n<p>So, are you ready to embrace the possibilities that the enhanced Comparison Tab brings to the table?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Say hello to the refreshed Comparison Tab in Brand24 \u2013 a game-changer designed to give you unparalleled insights into your brand&#8217;s performance in relation to your competitors. Let&#8217;s dive in and explore why this upgrade is a must-have for every brand striving for success in today&#8217;s digital landscape.<\/p>\n","protected":false},"author":78,"featured_media":159556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-159417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=159417"}],"version-history":[{"count":10,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159417\/revisions"}],"predecessor-version":[{"id":165052,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/159417\/revisions\/165052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/159556"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=159417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=159417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=159417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}