{"id":160910,"date":"2026-03-23T15:36:27","date_gmt":"2026-03-23T14:36:27","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=160910"},"modified":"2026-03-23T15:36:29","modified_gmt":"2026-03-23T14:36:29","slug":"instagram-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/instagram-mentions\/","title":{"rendered":"Instagram Brand Mentions: How To Track And Boost Them? [2026]"},"content":{"rendered":"\n<p><strong><strong>Every brand mention on Instagram is a unique chance to show up to your potential customers &#8211; also outside the platform. In this article, we discuss how you can leverage mentions to support your marketing efforts and help you grow your online visibility.<\/strong><\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">There are two types of Instagram mentions<\/h4>\n                <p class=\"acf-key-takeaways__text\">Tagged mentions use &quot;@&quot; and trigger a notification. Untagged mentions reference your brand by name only &#8211; and are invisible to native Instagram tools.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Manual tracking is limited and doesn&#039;t scale<\/h4>\n                <p class=\"acf-key-takeaways__text\">The Instagram app and Meta Business Suite only show tagged mentions, offer zero analytics, and require time-consuming manual checks. They work fine for very small accounts with under ~100 monthly mentions.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Social media monitoring tools unlock the full picture<\/h4>\n                <p class=\"acf-key-takeaways__text\">Specialized track both tagged and untagged mentions in real time, measure reach and sentiment, and surface AI-driven insights.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Instagram mentions directly impact your AI search visibility<\/h4>\n                <p class=\"acf-key-takeaways__text\">Branded web mentions are the single most critical factor for appearing in AI Overviews and other LLMs. <\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatareinsmtagrammentions\">What are Instagram mentions?<\/h2>\n\n\n\n<p>In a broad sense, an Instagram mention is any situation in which an Instagram profile mentions another brand, product, service, or username.<\/p>\n\n\n\n<p><strong>There are two primary types of Instagram mentions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Tagged mentions<\/strong>\u00a0&#8211; when someone references a username in a post, story, reel, live video, or comment <strong>using the \u201c@\u201d symbol just before a username<\/strong> (i.e., &#8220;@nike&#8221;).\u00a0<\/li>\n\n\n\n<li><strong>Untagged mentions<\/strong>\u00a0&#8211; when someone\u00a0uses a brand&#8217;s or profile name <strong>without typing \u201c@\u201d.\u00a0<\/strong>Such a mention does not trigger any notification.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e60a4c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e60a4c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"968\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1.jpg\" alt=\"Example of an untagged Instagram mention\" class=\"wp-image-182237\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1.jpg 1095w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1-300x265.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1-180x159.jpg 180w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1-90x80.jpg 90w\" sizes=\"auto, (max-width: 1095px) 100vw, 1095px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of an untagged Instagram mention<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u2728 <strong>Importance of Instagram mentions in the AI era<\/strong><br><br>In the AI search era, the role of brand mentions is higher than ever before. They are\u00a0<strong>fingerprints of trust<\/strong>\u00a0<strong>that inform LLMs that your company is an expert in the field<\/strong>\u00a0and, thus, are\u00a0<strong>more keen on quoting your content and recommending your products<\/strong>.<br><br>In fact, according to Ahrefs&#8217;\u00a0<a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u201eAI Overview Brand Visibility Factors\u201d study<\/a>, branded web mentions are the most critical elements that impact brand appearance in AI Overview. <br><br>Instagram mentions are no exception here.<br><br>To learn more, I recommend you to read our\u00a0<a href=\"https:\/\/brand24.com\/blog\/brand-mentions-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Guide to Brand Mentions for SEO &amp; AI Visibility<\/a>.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track Instagram brand mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=136\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtotrackinstagrammentions\"><strong>How to track Instagram brand mentions?<\/strong><\/h2>\n\n\n\n<p>There are two ways you can track brand mentions on Instagram:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Manually<\/strong>\u00a0&#8211; using the Instagram app &amp; Meta Business Suite tracking.<\/li>\n\n\n\n<li><strong>Automatically<\/strong>\u00a0&#8211; using an external\u00a0<a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media monitoring tool<\/a>.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mfanualtracking\">01 Manual tracking<\/h3>\n\n\n\n<p>First, I&#8217;ll show you how to find mentions in native apps.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Instagram app<\/strong><\/h4>\n\n\n\n<p>Open your Instagram app and ensure you are on your Profile view.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e612a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e612a5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"964\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1.jpg\" alt=\"instruction for discovering tagged instagram brand mentions\" class=\"wp-image-182246\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1.jpg 494w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1-300x585.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1-46x90.jpg 46w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>In the top right corner, you&#8217;ll notice a Menu icon (three lines). Once you tap on it, it brings you to your \u201cSettings and activity\u201d view. Tap on &#8220;Your activity&#8221; and &#8220;Tags&#8221;.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e61683&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e61683\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"1033\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1.jpg\" alt=\"instruction for discovering tagged instagram brand mentions 2\" class=\"wp-image-182245\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1.jpg 525w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1-300x590.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1-46x90.jpg 46w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Here, you&#8217;ll see all the Instagram posts you&#8217;re mentioned in.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e61a48&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e61a48\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1.jpg\" alt=\"instruction for discovering tagged instagram brand mentions 3\" class=\"wp-image-182244\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1.jpg 614w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1-300x586.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1-46x90.jpg 46w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>To discover your Instagram story mentions, visit your DMs. Here, you&#8217;ll see all your users who mentioned your brand in their Stories.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e61e1c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e61e1c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"929\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1.jpg\" alt=\"instruction for discovering tagged instagram brand mentions 4\" class=\"wp-image-182243\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1.jpg 444w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1-300x628.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1-76x159.jpg 76w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1-43x90.jpg 43w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Unfortunately, the Instagram app doesn&#8217;t provide detailed&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/mention-analytics\/\">mention analytics<\/a>. All you can see is who mentioned you, where you were mentioned (comment, post, reel, story), and when it happened.<\/p>\n\n\n\n<p>Besides,&nbsp;<strong>the Instagram app won&#8217;t notify you about untagged mentions.<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track tagged &#038; untagged mentions with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=136\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Meta Business Suite<\/h4>\n\n\n\n<p>The alternative way to discover mentions of your profile is through Instagram and Facebook&#8217;s native analytics tool \u2013 Meta Business Suite.<\/p>\n\n\n\n<p>Open the tool and click on \u201cContent\u201d in the left menu. You&#8217;ll see plenty of new options.<\/p>\n\n\n\n<p>Choose \u201cMentions &amp; tags\u201d.<\/p>\n\n\n\n<p>In this view, you can see all the user-generated Instagram and&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/facebook-mentions\/\">Facebook mentions<\/a>&nbsp;about your profile.&nbsp;<strong>And that&#8217;s pretty it<\/strong>. Meta Business Suite&#8217;s mentions dashboard doesn&#8217;t provide any analytics.<\/p>\n\n\n\n<p>You can see posts that mention you in a random order and some basic details.<\/p>\n\n\n\n<p>If you have connected your Instagram and Facebook accounts, there is no way to filter the view to one platform only.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e624f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e624f5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/instagram-mentions-meta-business-suite-1140x550.jpg\" alt=\"Mentions tab in Meta Business Suite tool\" class=\"wp-image-160935\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-meta-business-suite-1140x550.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-meta-business-suite-300x145.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-meta-business-suite-248x120.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-meta-business-suite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions tab in the Meta Business Suite tool<\/figcaption><\/figure>\n\n\n\n<p>Generally speaking, <strong>manual tracking is a very time-consuming and inefficient process<\/strong>. <\/p>\n\n\n\n<p>It requires analyzing each mention separately and supporting your efforts with an external spreadsheet program, like Excel.<\/p>\n\n\n\n<p>Besides, native apps don&#8217;t recognize untagged mentions and there are no metrics to track &amp; analyze.<\/p>\n\n\n\n<p>Therefore, <strong>manual tracking is recommended only to very small accounts or those who want to check mentions occasionally.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monitoringtool\"><strong>02 Using a social media monitoring tool<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media monitoring<\/a>\u00a0tools are software designed to track, collect, and analyze brand mentions across major social media platforms.<\/p>\n\n\n\n<p>They help you stay updated on conversations about a brand, service, product, person, or any topic that matters to you in real time.<\/p>\n\n\n\n<p>With top-quality tools like Brand24, you get dozens of valuable insights about your Instagram mentions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their volume &amp; reach<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sentiment analysis<\/a>\u00a0(positive, negative, or neutral)<\/li>\n\n\n\n<li>Filters by date, sentiment, intent, influencer score, and many more<\/li>\n\n\n\n<li>Advanced search bar<\/li>\n\n\n\n<li>AI-powered trend analysis, insights, and topic discovery<\/li>\n<\/ul>\n\n\n\n<p>Along with mentions, such a tool works great for&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/instagram-hashtag-analytics\/\">hashtag analysis<\/a>, understanding your online presence, and having control of your reputation.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e62a68&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e62a68\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/instagram-mentions-brand24-dashboard-1140x633.jpg\" alt=\"Mentions tab in Brand24 tool\" class=\"wp-image-160936\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-brand24-dashboard-1140x633.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-brand24-dashboard-300x167.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-brand24-dashboard-248x138.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-brand24-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions tab in the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p><strong>Benefits of tracking mentions using an advanced Instagram monitoring tool include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deep-down insights into your mentions<\/strong>\u00a0volume and reach<\/li>\n\n\n\n<li><strong>Tracking both tagged &amp; untagged mentions<\/strong><\/li>\n\n\n\n<li><strong>Understanding the sentiment\u00a0<\/strong>of your brand mentions<\/li>\n\n\n\n<li><strong>Quick reaction<\/strong>\u00a0in the event of a sudden\u00a0<a href=\"https:\/\/brand24.com\/blog\/brand-reputation-crisis-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand reputation crisis<\/a><\/li>\n\n\n\n<li><strong>Improving your marketing &amp; communication strategy<\/strong>\u00a0thanks to reliable and real-time data<\/li>\n\n\n\n<li><strong>Saving time<\/strong>\u00a0with dashboards and AI-driven solutions<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track &#038; analyze brand mentions on Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=136\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comparison\">Manual vs. automatic Instagram mentions tracking [Comparison]<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Manual tracking<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Social media monitoring tool-powered tracking<\/strong><\/td><\/tr><tr><td><strong>Recommended for<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Very small accounts (up to a maximum of 100 monthly mentions)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Any account that needs deep-down Instagram mentions tracking and analysis<\/td><\/tr><tr><td><strong>Mentions tracked<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Tagged only<\/td><td class=\"has-text-align-center\" data-align=\"center\">Both tagged and untagged<\/td><\/tr><tr><td><strong>Mention analytics &amp; insights<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705<\/td><\/tr><tr><td><strong>Efficiency<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Time-consuming, requires manual checks<\/td><td class=\"has-text-align-center\" data-align=\"center\">Automated, saves time<\/td><\/tr><tr><td><strong>Scalability<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Doesn&#8217;t scale with the account growth<\/td><td class=\"has-text-align-center\" data-align=\"center\">Works for any account size<\/td><\/tr><tr><td><strong>Costs<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Free<\/td><td class=\"has-text-align-center\" data-align=\"center\">Paid<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"casestudy\">Instagram brand mentions analysis [Nike case study]<\/h2>\n\n\n\n<p>Let me show you a sample process for using a social media monitoring tool to track and analyze Instagram brand mentions.<\/p>\n\n\n\n<p>As for the tool, we&#8217;ll use Brand24. As for the tracked brand, let&#8217;s take Nike.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"project\">01 Create a project<\/h3>\n\n\n\n<p>First, you need to create a project. All you have to do is enter the monitored keyword (your brand name \/ Instagram account name). That would serve as your Instagram mention.<\/p>\n\n\n\n<p>I typed \u201cNike\u201d.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e6322e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e6322e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting-1140x690.jpg\" alt=\"setting monitoring project in Brand24\" class=\"wp-image-176576\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting-1140x690.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting-300x182.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Then, you have to choose which languages would you like to monitor and click &#8220;Create project&#8221;.<\/p>\n\n\n\n<p>As Nike is a global brand, I picked &#8220;All languages&#8221;.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e63629&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e63629\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"676\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting-1140x676.jpg\" alt=\"picking up project's language in Brand24\" class=\"wp-image-176575\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting-1140x676.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting-300x178.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>After a few seconds, your project will be almost ready.<\/p>\n\n\n\n<p>The last thing you should do is inserting your Instagram account URL to get even more accurate results.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e63a17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e63a17\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"778\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_ig_url_paste.jpg\" alt=\"filling up Instagram URL to better track Instagram mention via Brand24 tool\" class=\"wp-image-176574\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_ig_url_paste.jpg 659w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_ig_url_paste-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_ig_url_paste-300x354.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_ig_url_paste-135x159.jpg 135w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 to monitor Instagram mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=136\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"filter\">02 Filter results to Instagram only<\/h3>\n\n\n\n<p>As Brand24 monitors multiple sources, you should apply the Sources filter by limiting the results to Instagram only. It&#8217;s simple \u2013 you just need to mark the Instagram checkbox.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e6401e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e6401e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-1140x667.jpg\" alt=\"brand24 Instagram mentions filter\" class=\"wp-image-182242\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-1140x667.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram filter will limit the view to the platform-relevant mentions<\/figcaption><\/figure>\n\n\n\n<p>Now, you can explore your Instagram brand mentions. Let&#8217;s skip the whole walkthrough and go to the most exciting part \u2013 getting Insights using AI!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"insights\"><strong>03 Get (AI) insights<\/strong><\/h3>\n\n\n\n<p>Modern tools for&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a>&nbsp;have one huge advantage over manual approach: AI-powered insights.<\/p>\n\n\n\n<p>The&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/brand-assistant\/\">AI Brand Assistant<\/a>&nbsp;is a ChatGPT-styled personalized chatbot equipped with internal project data.<\/p>\n\n\n\n<p>You can prompt it about anything related to your brand performance \u2013 and it will reply!<\/p>\n\n\n\n<p>So, I prompted the Brand Assistant to list the top 5 Nike Instagram mentions that reached the broadest audience.<\/p>\n\n\n\n<p>After a few seconds, it responded. Each response consisted of a quick summary, a direct link to the mention, content, and context.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e644e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e644e2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"993\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-1140x993.jpg\" alt=\"The Brand24 AI Brand Assistant's insights\" class=\"wp-image-182247\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-1140x993.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-300x261.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-183x159.jpg 183w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-90x78.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24 AI Brand Assistant&#8217;s insights<\/figcaption><\/figure>\n\n\n\n<p>This insight show interesting thing: Nike doesn&#8217;t rely on a single <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"brand visibility\">brand visibility<\/a> tactic. <\/p>\n\n\n\n<p><strong>The most viral Instagram mentions of these brand are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discussion about if the Nike Airmax 95 are the most iconic sneaker silhouette ever<\/li>\n\n\n\n<li>Release of the Nike Powerbeats Pro 2 earbuds (featuring LeBron James)<\/li>\n\n\n\n<li>Showcasing Nike&#8217;s kits for national teams for the 2026 World Cup<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e64953&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e64953\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1014\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-1140x1014.jpg\" alt=\"instagram brand mentions - nike mention in instagram post\" class=\"wp-image-182248\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-1140x1014.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-300x267.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-179x159.jpg 179w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-90x80.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram post about Nike chosen by AI Brand Assistant<\/figcaption><\/figure>\n\n\n\n<p>Next, I checked the&nbsp;<strong>AI Topics<\/strong>. It groups discussion themes into common clusters to discover what type of content resonates most with the target audience.<\/p>\n\n\n\n<p>It seems that, overall, Nike is so iconic that it solely drives Instagram discussions about the brand&#8217;s business, marketing, and products.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e64d48&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e64d48\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-1140x484.jpg\" alt=\"Most popular discussion topics when people talk about Nike on Instagram\" class=\"wp-image-182239\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-1140x484.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-300x127.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-248x105.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-90x38.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most popular discussion topics when people talk about Nike on Instagram<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track Instagram brand mentions like a pro!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=136\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whyimportant\">Why is tracking Instagram mentions important for brands?<\/h3>\n\n\n\n<p><strong>Thanks to tracking Instagram brand mentions, you get a lot of benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better understanding your<strong>\u00a0followers&#8217; and customers&#8217; needs<\/strong><\/li>\n\n\n\n<li>Making\u00a0<strong>more accurate &amp; data-driven decisions<\/strong>\u00a0about your social media content strategy<\/li>\n\n\n\n<li>Instant\u00a0<strong>detection of reputation crises<\/strong>\u00a0to prevent them from escalating<\/li>\n\n\n\n<li>More\u00a0<strong>effective competitor analysis<\/strong>\u00a0and being\u00a0<strong>up to date with industry trends<\/strong><\/li>\n\n\n\n<li>More\u00a0<strong>control over your reputation<\/strong>\u00a0\u2013 it&#8217;s especially important in an era of Generative AI search, where brand mentions play a pivotal role in boosting your AI search visibility.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tagvsmention\">What&#8217;s the difference between tag and mention?<\/h3>\n\n\n\n<p><strong>A\u00a0tag\u00a0<\/strong>means adding a person or brand directly to a photo, reel, or video. Tags are embedded in the visual \u2014 they appear when you tap on the content.\u00a0<\/p>\n\n\n\n<p>Tagged posts are collected in a dedicated tab on your profile (the person icon tab, visible just above your feed grid) &#8211; a handy gallery of user-generated content featuring you.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5688e6547d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5688e6547d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"1022\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_tags-1.jpg\" alt=\"instagram mentions vs instagram tags\" class=\"wp-image-182238\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_tags-1.jpg 536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_tags-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_tags-1-300x572.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_tags-1-83x159.jpg 83w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_tags-1-47x90.jpg 47w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">You can discover your Instagram tags over here<\/figcaption><\/figure>\n\n\n\n<p><strong>A\u00a0mention<\/strong>\u00a0means referencing a username in a caption, comment, or Story using &#8220;@&#8221;. Unlike tags, mentions are visible inline as clickable links &#8211; no tapping required.\u00a0<\/p>\n\n\n\n<p>Both tags and (tagged) mentions send a notification to the referenced account, but they appear in different places and serve different discovery purposes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"howtosee\">How to see brand mentions on Instagram?<\/h3>\n\n\n\n<p><strong>Open the Instagram app, go to your Profile, tap the Menu icon (\u2630) \u2192\u00a0Your activity\u00a0\u2192\u00a0Tags\u00a0to see posts where you&#8217;ve been tagged.\u00a0<\/strong><\/p>\n\n\n\n<p>For story mentions, check your DMs \u2014 users who tag you in Stories send an automatic DM.<\/p>\n\n\n\n<p>For untagged mentions, you&#8217;ll need a social media monitoring tool like Brand24, as the native app won&#8217;t surface them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hiddenmextions\">How to view hidden Instagram mentions?<\/h3>\n\n\n\n<p>If someone has tagged you but set their <strong>account to private<\/strong>, or if they <strong>tagged you and then removed the tag<\/strong>, the mention <strong>won&#8217;t appear in your Tags tab.\u00a0<\/strong><\/p>\n\n\n\n<p>To manage tags you&#8217;ve been added to, go to\u00a0<strong>Settings\u00a0\u2192\u00a0Tags and mentions<\/strong>. Here you can control who can tag you and manually approve tags before they appear on your profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"storyafter24h\">How to see the mentioned story on Instagram after 24 hours?<\/h3>\n\n\n\n<p>Instagram Stories disappear after 24 hours, and <strong>there is no native way to retrieve them once expired<\/strong>.\u00a0<\/p>\n\n\n\n<p>The only reliable method is to use a social media monitoring tool that captures story mentions in real time as they go live.<\/p>\n\n\n\n<p>Such tools archive these mentions so you can review them even after the story has disappeared.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best Instagram mentions tracking tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=136\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whomentioned\">How to check who mentioned you on Instagram?<\/h3>\n\n\n\n<p>For tagged mentions, go to your <strong>Profile \u2192 Menu \u2192\u00a0Your activity\u00a0\u2192\u00a0Tags<\/strong>.\u00a0<\/p>\n\n\n\n<p>For story tags, check your DMs inbox.<\/p>\n\n\n\n<p>For a complete list &#8211; including untagged mentions across posts, reels, and comments &#8211; a monitoring tool is necessary.\u00a0<\/p>\n\n\n\n<p>Native Instagram tools only show you a fraction of who&#8217;s actually talking about your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to track and analyze brand mentions on Instagram to boost visibility, understand audience sentiment, and improve your marketing strategy.<\/p>\n","protected":false},"author":83,"featured_media":160930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-160910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/160910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=160910"}],"version-history":[{"count":62,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/160910\/revisions"}],"predecessor-version":[{"id":182249,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/160910\/revisions\/182249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/160930"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=160910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=160910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=160910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}