{"id":161179,"date":"2025-07-08T14:33:11","date_gmt":"2025-07-08T12:33:11","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161179"},"modified":"2025-12-10T16:44:21","modified_gmt":"2025-12-10T15:44:21","slug":"podcast-monitoring-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/podcast-monitoring-tools\/","title":{"rendered":"What is Podcast Monitoring? [Tools &amp; Tips for 2026]"},"content":{"rendered":"\n<p>Podcasts are taking over the world. Currently, there are over 4.5 million podcasts on all podcast hosting platforms, and over 70 million podcast episodes have been created. The number of podcast listeners is nearly 550 million and is expected to reach more than 650 million in 2027. These are clear signs that you really need podcast monitoring &amp; tools for that!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>After reading this article, you will:<\/strong><br><br>\u2714\ufe0f <strong>Know<\/strong> what podcast monitoring is.<br>\u2714\ufe0f <strong>Understand<\/strong> the benefits of podcast monitoring for creators and brands.<br>\u2714\ufe0f <strong>Discover<\/strong> the top 3 podcast monitoring tools to use, along with their key features, pros, and cons.<br>\u2714\ufe0f<strong> Be equipped<\/strong> to choose the right tool for your needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">What is podcast monitoring?<\/h2>\n\n\n\n<p><strong>Podcast monitoring<\/strong> is a process of tracking, analyzing, and extracting valuable insights to determine both a podcast&#8217;s performance and its broader influence within the online landscape.&nbsp;<\/p>\n\n\n\n<p><strong>It involves measuring:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/media-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"Media mentions\">Media mentions<\/a><\/strong>&nbsp;&#8211; the volume and reach of podcast mentions related to the podcast itself or an external brand, product, or topic.<\/li>\n\n\n\n<li><strong>Audience perception and interests&nbsp;<\/strong>&#8211; how listeners react to content and what drives their engagement.<\/li>\n\n\n\n<li><strong>Podcast sentiment&nbsp;<\/strong>&#8211; the emotional context of discussions around podcasts or featured brands.<\/li>\n\n\n\n<li><strong>Hot topics&nbsp;<\/strong>&#8211; content that generates strong buzz, conversation, or engagement.<\/li>\n\n\n\n<li><strong>Trends&nbsp;<\/strong>&#8211; recurring themes, listener behavior patterns, or content shifts that reflect changes in audience preferences.<\/li>\n\n\n\n<li><strong>The value of coverage&nbsp;<\/strong>&#8211; brands can measure how podcast mentions contribute to their&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a>&nbsp;and campaign success, i.e., using the&nbsp;<a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advertisement Value Equivalent (AVE)<\/a>&nbsp;metric.<\/li>\n\n\n\n<li><strong>Influencers and guests&#8217; impact&nbsp;<\/strong>&#8211; how hosts, co-hosts, or featured guests contribute to engagement, audience perception, or topic popularity.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Start monitoring your podcast now!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whyis\">Why is podcast monitoring important?<\/h2>\n\n\n\n<p>Podcasts are becoming one of the most influential forms of media.&nbsp;<\/p>\n\n\n\n<p>According to an&nbsp;<a href=\"https:\/\/d15k2d11r6t6rl.cloudfront.net\/pub\/bfra\/l9nc9380\/t98\/aa8\/l92\/Acast%20Podcast%20Pulse%202024.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Acast Podcast Pulse study<\/a>,&nbsp;<strong>people trust podcasters more than any other type of media<\/strong>&nbsp;and&nbsp;<strong>are ranked first when it comes to building a sense of community<\/strong>.<\/p>\n\n\n\n<p>They also have a tangible business impact!<\/p>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/www.iab.com\/news\/nearly-two-thirds-podcast-listeners-inclined-consider-purchasing-products-services-learn-podcasts\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">IAB-Edison Research<\/a>,&nbsp;<strong>over 60% of listeners prefer to buy products and services from brands that advertise in their favorite podcasts<\/strong>.<\/p>\n\n\n\n<p>This deep listener trust and loyalty mean that <strong>creators are<\/strong> not just entertainers &#8211; they\u2019re <strong>community builders<\/strong>, <strong>cultural voices<\/strong>, and <strong>key drivers of consumer behavior<\/strong>.&nbsp;<\/p>\n\n\n\n<p>With such influence at stake, it becomes essential for podcasters and brands to understand what works, what resonates, and how to refine their approach.<\/p>\n\n\n\n<p><strong>And here, podcast monitoring enters the stage. It is helpful to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creators<\/strong>, because it allows them to measure the podcast&#8217;s success, segment the podcast audience, tailor content, and identify which guests or collaborations drive more interest.<\/li>\n\n\n\n<li><strong>Brands,&nbsp;<\/strong>because it allows them to track how they are mentioned across podcasts, check the impact of this presence on brand awareness &amp; perception, monitor public relations efforts, discover potential partnerships, and manage brand reputation.<\/li>\n<\/ul>\n\n\n\n<p>So, as you can see, podcast analytics isn&#8217;t dedicated only to creators.<\/p>\n\n\n\n<p>It also plays <strong>a vital role for brands<\/strong> aiming to monitor earned media, measure communication strategies, and stay ahead in the increasingly influential world of audio content.&nbsp;<\/p>\n\n\n\n<p>Through podcast monitoring, both sides gain a data-driven <strong>understanding of what resonates<\/strong>, what <strong>converts<\/strong>, and what <strong>shapes conversations in their industry<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Enjoy all the benefits of podcast monitoring!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"podcastmonitoringtools\">3 Best Podcast Monitoring Tools<\/h2>\n\n\n\n<p>After explaining what podcast monitoring is, it&#8217;s time to show you the top three tools that will allow you to implement this process in practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\">Free 14-day trial.<\/a>&nbsp;<\/p>\n\n\n\n<p>Brand24 is an AI-powered&nbsp;<a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring<\/a> tool&nbsp;that tracks &amp; analyzes mentions across all public online sources in real-time.&nbsp;<\/p>\n\n\n\n<p><strong>These sources are:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Podcasts<\/li>\n\n\n\n<li>Social media &#8211; Facebook, Instagram, X (Twitter), YouTube, Reddit, LinkedIn, Quora, TikTok, Telegram, Bluesky, and Twitch&nbsp;<\/li>\n\n\n\n<li>News sites, blogs, video sites, forums, review sites, newsletters, and other platforms.<\/li>\n<\/ul>\n\n\n\n<p>Noteworthy:&nbsp;<strong>Brand24 is the first tool on the market to track mentions across audio-based platforms<\/strong>.&nbsp;<\/p>\n\n\n\n<p>It collects data from major podcast hosting platforms such as&nbsp;<strong>Spotify, Apple Podcasts, Google Podcasts, Soundcloud, Spreaker, and Libsyn<\/strong>, as well as from the smaller ones (not to mention YouTube).<\/p>\n\n\n\n<p>Now, let&#8217;s see how Brand24 can help in podcast monitoring in practice!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49d433bf0f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49d433bf0f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"617\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard-1140x617.jpg\" alt=\"brand24 - ai-powered tool for podcast monitoring\" class=\"wp-image-175543\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard-1140x617.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<p>For a more accurate explanation, I&#8217;ll do a quick analysis of one of the top podcasts in the world &#8211; the Joe Rogan Experience.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try Brand24 &#8211; the best podcast monitoring tool!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>The first thing you can check regarding your podcast&#8217;s performance is&nbsp;<strong>how it sparks discussions around the web<\/strong>.<\/p>\n\n\n\n<p>For this purpose, you can visit Brand24&#8217;s Analysis tab and see your podcast&#8217;s impact &#8211; the number of mentions it generated, its reach, user-generated content, and social media engagement.<\/p>\n\n\n\n<p>As you see, <strong>Joe Rogan&#8217;s podcast<\/strong> data shows that in the last 30 days, it generated <strong>1,600 mentions<\/strong> that <strong>reached over 80 million users<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49d433c64d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49d433c64d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1095\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab-1140x1095.jpg\" alt=\"brand24 ai analysis tab\" class=\"wp-image-175542\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab-1140x1095.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab-300x288.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab-165x159.jpg 165w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In the Analysis tab, you can check details about your podcast&#8217;s performance<\/figcaption><\/figure>\n\n\n\n<p>Next, you can check&nbsp;<strong>which platforms contribute the most to spreading your podcast&#8217;s visibility<\/strong>.<\/p>\n\n\n\n<p>This breakdown helps you understand&nbsp;<strong>where your audience is the most active<\/strong>, so you can adjust your content distribution and engagement strategies.<\/p>\n\n\n\n<p>To do that, visit the <strong>AI Metrics Analysis<\/strong> (an AI-powered dashboard that presents a set of useful podcast insights) and find a chart presenting the sources of the most mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49d433ca7c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49d433ca7c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"827\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis-1140x827.jpg\" alt=\"brand24 ai metrics analysis\" class=\"wp-image-175541\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis-1140x827.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis-300x218.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis-219x159.jpg 219w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In Joe Rogan podcast&#8217;s case, the data shows that most mentions come from video platforms and news sites.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Brand24 also offers&nbsp;<a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>sentiment analysis<\/strong><\/a>, which tells you how people feel about your podcast. <\/p>\n\n\n\n<p>For example, you can see what percentage of the mentions are positive, neutral, or negative.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Check the key details of your podcast&#8217;s performance!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49d433d10d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49d433d10d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"445\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis-1140x445.jpg\" alt=\"brand24 ai sentiment analysis for podcast monitoring \" class=\"wp-image-175540\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis-1140x445.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis-300x117.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis-248x97.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment analysis chart<\/figcaption><\/figure>\n\n\n\n<p>It&#8217;s also worth checking the trending discussion topics around your podcast.<\/p>\n\n\n\n<p>The&nbsp;<strong>AI Topics<\/strong>&nbsp;feature in Brand24 automatically identifies the most discussed themes, names, and keywords related to your podcast.&nbsp;<\/p>\n\n\n\n<p>This allows you to <strong>quickly spot which parts of your content resonate most with your target audience<\/strong> &#8211; whether it&#8217;s a controversial statement, a viral guest quote, or a viral topic that started debate.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49d433d51f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49d433d51f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"490\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis-1140x490.jpg\" alt=\"brand24 ai topic analysis\" class=\"wp-image-175539\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis-1140x490.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis-248x107.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most frequently discussed topics around Joe Rogan&#8217;s podcast<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read:<\/strong> <a href=\"https:\/\/brand24.com\/blog\/podcast-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Key Podcast Metrics You Should Track<\/a><\/p>\n\n\n\n<p>\u2b50 <strong>Overall verdict:<\/strong><\/p>\n\n\n\n<p>Brand24 is a great tool to monitor and analyze your podcast&#8217;s performance.&nbsp;<\/p>\n\n\n\n<p>It offers and develops many AI-powered features, making Brand24 a great solution for podcasters who want to monitor their content&#8217;s performance beyond the hosting platform.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s equally useful for brands that want to understand their podcast exposure, sentiment, and share of voice in real time.<\/p>\n\n\n\n<p>\u2705 <strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time data from major platforms (Spotify, Apple Podcasts, Google Podcasts, Soundcloud, Spreaker, and Libsyn)<\/li>\n\n\n\n<li>AI-powered sentiment analysis<\/li>\n\n\n\n<li>AI Topics<\/li>\n\n\n\n<li>Friendly UX<\/li>\n\n\n\n<li>Real-time alerts &amp; automated reports&nbsp;<\/li>\n\n\n\n<li>Affordable entry point compared to enterprise-level tools<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd14 <strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While it excels at tracking mentions and sentiment, it\u2019s not a full&nbsp;<strong>podcast marketing suite<\/strong>&nbsp;&#8211; it doesn\u2019t offer tools for audio editing, ad placement, or publishing<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try Brand24 &#8211; the best podcast monitoring tool!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meltwater\">02 Meltwater<\/h3>\n\n\n\n<p>Meltwater is an enterprise media intelligence platform that combines podcast monitoring with news, social media listening, influencer tracking, and PR tools.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s designed mostly for larger organizations, offering deep insights, global media reach, and advanced analytics.<\/p>\n\n\n\n<p>In terms of podcast monitoring, Meltwater tracks over&nbsp;<strong>24,000 podcasts<\/strong>&nbsp;from platforms like Spotify, Apple Podcasts, and Google Podcasts.&nbsp;<\/p>\n\n\n\n<p><strong>If a specific show isn\u2019t included in its podcast media database, you can request to add it.<\/strong><\/p>\n\n\n\n<p>Beyond just mentions, Meltwater allows teams to create custom dashboards and receive automated media reports.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49d433de01&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49d433de01\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast-monitoring-tools-meltwater.png\" alt=\"Meltwater - professional media monitoring tool\" class=\"wp-image-175973\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast-monitoring-tools-meltwater.png 995w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast-monitoring-tools-meltwater-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast-monitoring-tools-meltwater-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast-monitoring-tools-meltwater-234x159.png 234w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater dashboard<\/figcaption><\/figure>\n\n\n\n<p>\u2b50 <strong>Overall verdict:<\/strong><\/p>\n\n\n\n<p>Meltwater is a good choice for enterprises with complex needs and larger budgets. <\/p>\n\n\n\n<p>It offers a centralized view of a&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-presence\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand\u2019s presence<\/a>&nbsp;across podcasts, social, news, and influencer media.<\/p>\n\n\n\n<p>\u2705 <strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wide podcast coverage with option to request your own show if it&#8217;s not present yet.<\/li>\n\n\n\n<li>Multi-channel visibility (audio, text, social media, news).<\/li>\n\n\n\n<li>Built-in PR tools, contact databases, and distribution options.<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd14 <strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&#8217;s an expensive tool, which makes it unsuitable for small businesses or independent podcasters<\/li>\n\n\n\n<li>Podcast insights are less creator-focused<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitor and analyze mentions across podcasts!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"critical-mention\">03 Critical Mention<\/h3>\n\n\n\n<p>Critical Mention is an easy-to-use&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\">media monitoring tool<\/a>, covering offline, online, and social media. It&#8217;s targeted more at PR professionals than marketers.<\/p>\n\n\n\n<p>Critical Mention has interesting features related to podcast monitoring.&nbsp;<\/p>\n\n\n\n<p>It searches keywords in <strong>audio-based clips and transcripts<\/strong>, and thanks to the <strong>Wordplay tool<\/strong>, users can edit podcasts to capture the exact mention.<\/p>\n\n\n\n<p>Regarding its price, Critical Mention is not transparent. They said they tailor the offer to the customer and his requirements.&nbsp;<\/p>\n\n\n\n<p>The big drawback of this tool is that it doesn&#8217;t offer any metrics useful for influencer marketing and doesn&#8217;t have a mobile app.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49d433e692&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49d433e692\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"346\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/podcasts-monitoring-tools-criticalmention.png\" alt=\"critical mention for podcast monitoring\" class=\"wp-image-161197\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/podcasts-monitoring-tools-criticalmention.png 500w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/podcasts-monitoring-tools-criticalmention-300x208.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/podcasts-monitoring-tools-criticalmention-230x159.png 230w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Critical Mention dashboard<\/figcaption><\/figure>\n\n\n\n<p>\u2b50 <strong>Overall verdict:<\/strong><\/p>\n\n\n\n<p>Critical Mention is a good podcast monitoring tool for&nbsp;<strong>PR and media teams<\/strong>&nbsp;that prioritize traditional broadcast and radio coverage.&nbsp;<\/p>\n\n\n\n<p>It\u2019s especially valuable if you focus on capturing exact mentions, creating media reports, and integrating podcast monitoring into a broader media strategy that includes TV, radio, and online news.<\/p>\n\n\n\n<p>\u2705 <strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword search&nbsp;across podcast audio and transcripts<\/li>\n\n\n\n<li>Wordplay tool&nbsp;for clipping and editing exact podcast mentions<\/li>\n\n\n\n<li>Covers&nbsp;radio, TV, online news, and podcasts&nbsp;in a single platform<\/li>\n\n\n\n<li>Access to a&nbsp;large media contact database&nbsp;(1,000,000+ contacts)<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd14 <strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No influencer marketing or collaboration metrics<\/li>\n\n\n\n<li>No mobile app, which can hinder fast monitoring on the go<\/li>\n\n\n\n<li>Very old &amp; unintuitive UX<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try Brand24 &#8211; the best podcast monitoring tool!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>If you&#8217;re not already monitoring podcasts, you should start doing it. Why?<\/p>\n\n\n\n<p>Because podcast monitoring helps creators and brands understand how their shows are talked about online. It identifies <strong>who mentions your podcast<\/strong>, <strong>where<\/strong> they do it, and <strong>what<\/strong> they say.<\/p>\n\n\n\n<p>These kinds of insights can improve content, strengthen brand strategy, and uncover new growth opportunities.&nbsp;<\/p>\n\n\n\n<p><strong>For creators<\/strong>, monitoring helps to discover what topics or guests generate the most engagement and the overall tone of discussions around your podcast.<\/p>\n\n\n\n<p><strong>For brands<\/strong>, podcast monitoring allows you track brand mentions, measure sentiment, and understand the impact of sponsorships or guest appearances.&nbsp;<\/p>\n\n\n\n<p>With the right tool, you can stay ahead of the conversation and make smarter content and marketing efforts. <\/p>\n\n\n\n<p>And these are the <strong>foundations for a podcast success!<\/strong><\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Podcast buzz often starts outside podcast platforms<\/strong> &#8211; on social media, forums, and news sites. Monitor them to gain a complete picture!<\/li>\n\n\n\n<li><strong>Podcast monitoring is not passive listening<\/strong> but drawing conclusions and insights from podcast data.<\/li>\n\n\n\n<li><strong>Sentiment analysis reveals how people feel<\/strong>, not just what they say.<\/li>\n\n\n\n<li><strong>Tools like Brand24 offer many features<\/strong> that help you track, analyze, and act on podcast mentions in real time.<\/li>\n\n\n\n<li><strong>The earlier you start monitoring, the sooner you can optimize<\/strong> your content and strategy.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" target=\"_blank\" rel=\"noreferrer noopener\">Start a Brand24 free 14-day trial<\/a> and check the power of podcast monitoring by yourself!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcasts are more popular than ever! Monitoring and tracking mentions across podcasts is a must. Learn about the 3 best podcast monitoring tools.<\/p>\n","protected":false},"author":84,"featured_media":161186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-161179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=161179"}],"version-history":[{"count":50,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161179\/revisions"}],"predecessor-version":[{"id":179406,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161179\/revisions\/179406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/161186"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=161179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=161179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=161179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}