{"id":161266,"date":"2026-02-26T18:12:51","date_gmt":"2026-02-26T17:12:51","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161266"},"modified":"2026-04-13T11:22:01","modified_gmt":"2026-04-13T09:22:01","slug":"tiktok-hashtag-analytics","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/tiktok-hashtag-analytics\/","title":{"rendered":"TikTok Hashtag Analytics: 2026 Ultimate Guide"},"content":{"rendered":"\n<p>TikTok hashtag analytics help you understand which tags drive reach, engagement, and real visibility&#8230; not just views. By tracking hashtag data, you can spot trends early, optimize your content strategy, and boost your growth!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is TikTok hashtag analytics?<\/h4>\n                <p class=\"acf-key-takeaways__text\">It\u2019s the process of tracking data connected to specific hashtags. It can be reach, engagement, sentiment, or more general trends.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Why should I analyze TikTok hashtags?<\/h4>\n                <p class=\"acf-key-takeaways__text\">To understand what drives visibility, engagement, and real audience growth.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Can I analyze hashtags for free?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Yes. TikTok\u2019s native analytics offer basic insights. For deeper data (sentiment, cross-platform reach, competitor comparison), you\u2019ll need external tools.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How do I know if a hashtag is \u201cgood\u201d?<\/h4>\n                <p class=\"acf-key-takeaways__text\">A strong hashtag shows consistent growth, positive sentiment, rising engagement, and influencer adoption.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How many hashtags should I use on TikTok?<\/h4>\n                <p class=\"acf-key-takeaways__text\">3-5 focused, relevant hashtags usually perform better than stuffing captions with trending but unrelated tags.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Can I track competitors\u2019 hashtags?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Yes, plus monitoring competitor hashtags helps you benchmark performance and find content gaps.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Do hashtags impact the TikTok algorithm?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Yes, they help categorize content and improve discoverability, but engagement signals ultimately drive distribution.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start\"><strong>How to start TikTok hashtag analytics?<\/strong><\/h2>\n\n\n\n<p>Hashtags on TikTok serve to categorize content, enhance discoverability, and tap into trending topics. Analyzing them is a valuable data source. It enables understanding:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Latest trends<\/li>\n\n\n\n<li>Audience interests<\/li>\n\n\n\n<li>Engagement patterns<\/li>\n\n\n\n<li>Industry benchmarks<\/li>\n<\/ul>\n\n\n\n<p><strong>To put it simple: <\/strong>Hashtags show how users discover and interact with content on TikTok.\u00a0<\/p>\n\n\n\n<p>By understanding the metrics above, you can identify popular topics, measure campaign effectiveness, and tailor content to resonate more with your target audience.&nbsp;<\/p>\n\n\n\n<p>Additionally, <a href=\"https:\/\/brand24.com\/hashtag-analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hashtag analysis<\/a> helps in tracking your content&#8217;s reach and impact. And this kind of insight is invaluable for strategic decisions.&nbsp;<\/p>\n\n\n\n<p>Why?&nbsp;<\/p>\n\n\n\n<p>It will lead you to enhanced visibility and better engagement on the platform.<\/p>\n\n\n\n<p>TikTok&#8217;s internal analytics provide useful insights for hashtag performance. These include basic metrics like the number of views, trending sounds, and engagement associated with specific hashtags.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59bd528&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59bd528\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights.png\" alt=\"TikTok internal insights.\" class=\"wp-image-171452\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights.png 887w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-248x140.png 248w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok internal insights.<\/figcaption><\/figure>\n\n\n\n<p>This data helps in understanding the reach and perception of your content.&nbsp;<\/p>\n\n\n\n<p>So, if you are looking for some free TikTok analytics tools and don&#8217;t need advanced features, the internal TikTok analytics tool should be your first stop.<\/p>\n\n\n\n<p>However, <strong>TikTok&#8217;s analytics might not be the best for deeper insights <\/strong>such as demographic breakdowns, long-term trends, and detailed engagement analysis.\u00a0<\/p>\n\n\n\n<p>For a more comprehensive understanding of hashtag performance, especially for strategic marketing and content planning, it&#8217;s beneficial to complement TikTok&#8217;s insights with external TikTok analytics tools.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze TikTok hashtags like a pro!\u00a0<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=141\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analyze\"><strong>How to analyze hashtags on TikTok? 10 steps&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"volume\"><strong>01 Check the volume of mentions<\/strong><\/h3>\n\n\n\n<p>High mention volumes mean successful engagement and great visibility, while low volumes can signal the need for strategy adjustments.\u00a0<\/p>\n\n\n\n<p>Additionally, tracking <a href=\"https:\/\/brand24.com\/blog\/tiktok-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"TikTok mentions\">TikTok mentions<\/a> helps in understanding trends and audience preferences, enabling more targeted and effective content strategies.&nbsp;<\/p>\n\n\n\n<p>And as you can imagine, this data is invaluable for optimizing social media campaigns and maximizing ROI on marketing efforts.<\/p>\n\n\n\n<p>Let\u2019s take a look at Nike\u2019s hashtag \u201c#NikeRunning.\u201d In the last 30 days, it has been mentioned almost 500 times on TikTok:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59bddd1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59bddd1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"168\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions.png\" alt=\"#NikeRunning mentions on TikTok by Brand24.\" class=\"wp-image-161286\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions-300x50.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions-248x42.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">#NikeRunning mentions on TikTok.<\/figcaption><\/figure>\n\n\n\n<p>For a broader perspective, it\u2019s worth monitoring also different platforms.&nbsp;<\/p>\n\n\n\n<p>For example, Brand24 collects data about your hashtags from many social media platforms but also tracks non-social data. So, it gives you a holistic picture of how widely your hashtag is being used.<\/p>\n\n\n\n<p>Its data sources include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms <\/li>\n\n\n\n<li>Review sites <\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Video platforms<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Online news sources<\/li>\n\n\n\n<li>Other publicly available sources<\/li>\n<\/ul>\n\n\n\n<p>So, how is Nike doing beyond TikTok?\u00a0<\/p>\n\n\n\n<p>The #NikeRunning got over 11k mentions when considering all data sources. And that stays for 7 653 464 estimated <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\" rel=\"noopener\" title=\"social media reach\">social media reach<\/a>. Crazy!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59be314&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59be314\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"219\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview.png\" alt=\"#NikeRunning mentions by Brand24. \" class=\"wp-image-161285\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview-248x54.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">#NikeRunning mentions.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your hashtags on TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=141\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\"><strong>02 Measure social media reach<\/strong><\/h3>\n\n\n\n<p>Reach is a key metric that represents the <strong>total number of unique users who have seen content<\/strong> associated with a specific hashtag.\u00a0<\/p>\n\n\n\n<p>Measuring reach helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor your campaign&#8217;s impact and its effectiveness in engaging with your target audience. <\/li>\n\n\n\n<li>Understanding how well your hashtag performs across different platforms.<\/li>\n<\/ul>\n\n\n\n<p>This enables a more informed and strategic approach to content planning and audience engagement.<\/p>\n\n\n\n<p>It\u2019s especially important on TikTok, as the platform&#8217;s algorithm makes it possible to get super high reach without a lot of mentions. It\u2019s all thanks to the possibility for your content to &#8220;go viral&#8221;.\u00a0<\/p>\n\n\n\n<p>As you can see below. The number of mentions doesn\u2019t really go hand in hand with reach.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59be9b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59be9b7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions.png\" alt=\"Some mentions and very high reach by Brand24.\" class=\"wp-image-171465\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59bed65&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59bed65\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach.png\" alt=\"A lot of mentions and low reach in Brand24.\" class=\"wp-image-171464\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"popularity\"><strong>03 Detect the hashtag popularity<\/strong><\/h3>\n\n\n\n<p>In the world of TikTok, where trends and hashtags can make or break a campaign, understanding a hashtag&#8217;s Presence Score is key.\u00a0<\/p>\n\n\n\n<p>This metric is a deep dive into how impactful and influential your hashtag really is within TikTok&#8217;s dynamics. <\/p>\n\n\n\n<p>By tracking the <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"Presence Score\">Presence Score<\/a>, you get valuable insights to fine-tune your strategies.\u00a0<\/p>\n\n\n\n<p>And finally, you can ensure your hashtag resonates with TikTok&#8217;s diverse audience, and your content stands out in a crowded digital landscape.<\/p>\n\n\n\n<p>As you can see, the #NikeRunning Presence Score is 30, which isn\u2019t much. <\/p>\n\n\n\n<p>But it\u2019s also not bad! <\/p>\n\n\n\n<p>It\u2019s higher than 62% of brands, and the score is solid (it doesn\u2019t change much over time).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59bf20d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59bf20d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"214\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score.png\" alt=\"Presence Score by Brand24.\" class=\"wp-image-171463\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-300x64.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-248x53.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Presence Score of a Nike hashtag.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment\"><strong>04 Conduct sentiment analysis<\/strong><\/h3>\n\n\n\n<p>Monitoring the sentiment of hashtags is crucial for understanding public perception of your brand or campaign on social media. It goes far beyond just counting likes or shares.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis\">Sentiment analysis<\/a> offers data on how people feel about your content.&nbsp;<\/p>\n\n\n\n<p>Are they responding positively, negatively, or neutrally? This knowledge enables you to tailor your messaging, address concerns, and capitalize on positive trends.&nbsp;<\/p>\n\n\n\n<p>Essentially, it&#8217;s a powerful social media tool for aligning your TikTok marketing strategy with audience needs.&nbsp;<\/p>\n\n\n\n<p>Do you want to ensure your content resonates effectively with your target audience?<\/p>\n\n\n\n<p>Here&#8217;s how it looks in the Brand24 panel. You can easily switch the sentiment of displayed mentions and analyze their content:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59bf69f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59bf69f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"186\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike.png\" alt=\"Positive mention of #NikeRunning.\" class=\"wp-image-171461\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-248x46.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positive mention of #NikeRunning.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59bfaa5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59bfaa5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"185\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative.png\" alt=\"Negative mention of #NikeRunning.\" class=\"wp-image-171460\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-248x46.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative mention of #NikeRunning.<\/figcaption><\/figure>\n\n\n\n<p>And here&#8217;s a quick overview of the general sentiment of the &#8220;#NikeRunning. It is very positive overall. People enjoy sharing their running stories and have a sense of belonging when using the hashtag.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59bfe70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59bfe70\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"227\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach.png\" alt=\"The general sentiment of the &quot;#NikeRunning.\" class=\"wp-image-171459\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-248x56.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The general sentiment of the &#8220;#NikeRunning.<\/figcaption><\/figure>\n\n\n\n<p>The number of negative mentions is low (6 in 30 days) and doesn\u2019t change much. When it comes to positive mentions, the number occasionally grows and drops, reaching a number of 145 in 30 days. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59c0227&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59c0227\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"348\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png.webp\" alt=\"Sentiment analysis by Brand24.\" class=\"wp-image-171458\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png.webp 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-18x6.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-300x104.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-248x86.webp 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment analysis by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement\"><strong>05 Track engagement<\/strong><\/h3>\n\n\n\n<p>Measuring hashtag engagement is important if you want to understand how users interact with your content on TikTok.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/brand24.com\/blog\/tiktok-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"TikTok metrics\">TikTok metrics<\/a> you should track include likes, comments, shares, and video views. <\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>This TikTok data reveals the level of active voices your content is generating. High engagement rates indicate content resonance and a strong audience connection.<\/p>\n\n\n\n<p>The TikTok below got over 270 shares &#8211; it means one thing. This content is what Nike&#8217;s audience loves.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59c069c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59c069c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"128\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares.png\" alt=\"Shares and likes of a specific TikTok post.\" class=\"wp-image-171457\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-300x38.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-248x32.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Shares and likes of a specific TikTok post.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\"><strong>06 Detect influencers using the hashtag<\/strong><\/h3>\n\n\n\n<p>Let&#8217;s talk a bit about the world of TikTok influencers &#8211; the trendsetters and crowd-pullers.&nbsp;<\/p>\n\n\n\n<p>In the realm of TikTok, influencers are more than just people with a bunch of followers and viral videos. <\/p>\n\n\n\n<p>They&#8217;re the heartbeat of this platform. Identifying influencers who use your hashtags can be a game-changer for your marketing campaigns.\u00a0<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Mostly because of how partnering with these TikTok creators can boost your social performance.<\/p>\n\n\n\n<p>Influencer marketing will amplify your message, extend your reach, and lend credibility to your campaigns.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/how-to-find-tiktok-influencers\/\" target=\"_blank\" rel=\"noopener\" title=\"TikTok influencers\">TikTok influencers<\/a> bring your hashtag to life, infusing it with a personality that resonates with their and (fingers crossed) your audience. <\/p>\n\n\n\n<p>On this specific social media platform, creator-driven content remains supreme. People seek natural content they can relate to!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59c0bc5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59c0bc5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer.png\" alt=\"TikTok Influencer using branded hashtag.\" class=\"wp-image-171451\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer.png 665w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-248x140.png 248w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influencer using branded hashtag.<\/figcaption><\/figure>\n\n\n\n<p>Each influencer brings their unique flair, expanding your reach into corners of TikTok you might never have explored. <\/p>\n\n\n\n<p>They lend credibility and authenticity to your campaigns, making your message not just seen but felt.<\/p>\n\n\n\n<p>But how do you find these people? And, more importantly &#8211; how to find the RIGHT ones?<\/p>\n\n\n\n<p>As you probably know, it isn&#8217;t just about finding someone with a high follower count and trending videos.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s about discovering influencers whose style, tone, and audience align perfectly with your brand. And these will definitely be part of your hashtag community.<\/p>\n\n\n\n<p>Monitoring tools can provide lists of influencers that engage with specific hashtags. <\/p>\n\n\n\n<p>Plus, <a href=\"https:\/\/brand24.com\/blog\/tiktok-analytics-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"TikTok analytics tools\">TikTok analytics tools<\/a> like Brand24 can provide you with an overall &#8220;most active&#8221; account list. It can be super helpful when looking for the best people for your brand.<\/p>\n\n\n\n<p>Before, I used to conduct Influencer analysis by checking each profile by hand, and I wasted a lot of time on that. With analytics tools, I get a ready-to-use list with just a few clicks. <\/p>\n\n\n\n<p>Of course, I do double check these people&#8217;s content ideas to make sure they match my brand&#8217;s vibe&#8230; but it&#8217;s so much easier and more effective.<\/p>\n\n\n\n<p>Here&#8217;s the list of potential influencers generated by Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59c109e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59c109e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers.png\" alt=\"Influencers listed by Brand24.\" class=\"wp-image-171456\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influencers listed by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>As you can see, the tool also offers an &#8220;Influencer Score&#8221;, which is an estimated insight into which source or author has the greatest impact on TikTok for your brand.<\/p>\n\n\n\n<p>So, are you ready to take your brand TikTok account to a whole new level?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"related\"><strong>07 Check related hashtags<\/strong><\/h3>\n\n\n\n<p>Exploring related hashtags is great for expanding your content&#8217;s reach and relevance. But how to find them?<\/p>\n\n\n\n<p>Monitoring tools like Brand24 list related hashtags and can help you understand the broader conversation around a topic. Thanks to that, you can identify new areas for engagement and boost your TikTok content&#8217;s reach.<\/p>\n\n\n\n<p>This insight is particularly valuable for brands and social media managers looking to stay ahead of TikTok trends and ensure their content remains relevant.&nbsp;<\/p>\n\n\n\n<p>Plus, if you want to know about upcoming trends earlier &#8211; this feature is your friend!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59c155a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59c155a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"180\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags.png\" alt=\"Related hashtags by Brand24.\" class=\"wp-image-171455\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-300x54.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-248x45.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Related hashtags by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"compare\"><strong>08 Compare to competitive hashtag<\/strong><\/h3>\n\n\n\n<p>Comparing your hashtag with competitors can provide critical TikTok insights and improve your content\u2019s performance. It helps understand your position in the market and identify areas for improvement.<\/p>\n\n\n\n<p>Are you using enough <a href=\"https:\/\/brand24.com\/blog\/tiktok-hashtags\/\" target=\"_blank\" rel=\"noopener\" title=\"TikTok hashtags\">TikTok hashtags<\/a>? Perhaps your strategy needs some adjustments?<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Competitor analysis<\/a> can reveal gaps in your strategy and opportunities to innovate your content on TikTok.<\/p>\n\n\n\n<p>As you can see below, Nike&#8217;s #NikeRunning is doing way better than Under Armour&#8217;s #ProtectThisHouse. Probably because of the greater amount of user-generated content (UGC), which works like a charm on TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59c19f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59c19f6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison.png\" alt=\"Under Armour and Nike's hashtags comparison.\" class=\"wp-image-171454\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison.png 858w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-248x145.png 248w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Under Armour and Nike&#8217;s hashtags comparison.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"performance\"><strong>09 Track the performance over time<\/strong><\/h3>\n\n\n\n<p>Long-term tracking of your hashtag&#8217;s performance is crucial for understanding its lifecycle and impact over time.<\/p>\n\n\n\n<p>This <a href=\"https:\/\/brand24.com\/blog\/tiktok-analytics\/\" title=\"\">TikTok analytics <\/a>can reveal patterns and trends, informing strategic decisions for future campaigns and content on TikTok. It\u2019s about adapting and evolving with the platform&#8217;s ever-changing landscape.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e98d59c1e0b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e98d59c1e0b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison.png\" alt=\"Reach comparison by Brand24.\" class=\"wp-image-171453\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reach comparison by Brand24.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze hashtags on TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=141\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Creating TikTok hashtags effectively can be a game-changer for your TikTok marketing strategy.&nbsp;<\/p>\n\n\n\n<p>They&#8217;re crucial in boosting the visibility of your TikTok posts, engaging with a broader audience, and enhancing your brand&#8217;s presence in this dynamic social media landscape.<\/p>\n\n\n\n<p>But, it&#8217;s essential to know if you&#8217;re on the right track. <\/p>\n\n\n\n<p>To make informed, data-driven decisions, you need to delve deep into hashtag analytics. Without tracking and analyzing the right metrics, your strategy could be hit-and-miss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-check\">How do I check hashtag analytics on TikTok?<\/h3>\n\n\n\n<p>You can use TikTok\u2019s native analytics (available on Business and Creator accounts) to track views, engagement, and video performance. <\/p>\n\n\n\n<p>For deeper hashtag insights like sentiment, competitor tracking, and cross-platform reach, you\u2019ll need external analytics tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"enough\">Are TikTok native analytics enough?<\/h3>\n\n\n\n<p>TikTok&#8217;s native analytics provide a good starting point, but they often fall short in delivering in-depth insights.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social media monitoring<\/a> tools are a great help in this process, as they offer comprehensive monitoring and analysis of hashtag campaigns. Without these tools, accurately monitoring a hashtag\u2019s performance is challenging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trending\">How do I find trending TikTok hashtags?<\/h3>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check TikTok\u2019s Discover page<\/li>\n\n\n\n<li>Monitor trending sounds<\/li>\n\n\n\n<li>Analyze competitors<\/li>\n\n\n\n<li>Use social listening tools to detect rising hashtag spikes\\<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"metrics\">What metrics should I track for hashtag performance?<\/h3>\n\n\n\n<p>The most important metrics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reach<\/li>\n\n\n\n<li>Engagement (likes, comments, shares)<\/li>\n\n\n\n<li>Mention volume<\/li>\n\n\n\n<li>Sentiment<\/li>\n\n\n\n<li>Influencer activity<\/li>\n\n\n\n<li>Growth over time<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"over-time\">How can I compare TikTok hashtag performance over time?<\/h3>\n\n\n\n<p>Track metrics like mention volume, reach, engagement rate, and sentiment week over week or month over month. Long-term trend tracking helps you identify seasonality, campaign impact, and rising or declining hashtag momentum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to improve your TikTok marketing strategy in 2026? Learn how to boost visibility and engagement by tracking your hashtags.<\/p>\n","protected":false},"author":82,"featured_media":161282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-161266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=161266"}],"version-history":[{"count":56,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161266\/revisions"}],"predecessor-version":[{"id":181832,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161266\/revisions\/181832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/161282"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=161266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=161266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=161266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}