{"id":161453,"date":"2024-02-23T08:34:33","date_gmt":"2024-02-23T07:34:33","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161453"},"modified":"2026-04-13T14:51:24","modified_gmt":"2026-04-13T12:51:24","slug":"startup-marketing-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/startup-marketing-tools\/","title":{"rendered":"The 13 Best Startup Marketing Tools to Use in 2026"},"content":{"rendered":"\n

There are more than 150 million startups in the world. Running a startup is quite a challenge. Marketing efforts are just as important as the idea and strategy of your business. That’s why marketing tools will help you scale your startup!<\/strong><\/p>\n\n\n\n

You probably got here because you had been looking for an answer to “What are the best marketing tools for startups?”.<\/p>\n\n\n\n

I’m not surprised at all that this is what you asked. There are a ton of different software offered these days. <\/p>\n\n\n\n

So which one should you choose?<\/p>\n\n\n\n

I created a list with selected digital marketing software<\/a> from different categories. Each is briefly described, including its price, key features, and aspects that may be a limitation for you.<\/p>\n\n\n\n

Indeed, these marketing tools will make your life easier regardless of the type of business you run or work in.<\/p>\n\n\n\n

Read on to learn more about the most powerful marketing tools for startups!<\/p>\n\n\n\n

Best Startup Marketing Tools:<\/strong><\/h2>\n\n\n\n

01 Brand24<\/strong><\/h3>\n\n\n\n

Free 14-day trial.<\/strong><\/a><\/p>\n\n\n\n

Brand24 is an AI-powered social listening tool<\/a><\/strong>. It tracks mentions of everything: hashtags, keywords, brands, and product names across all online sources in real-time.<\/p>\n\n\n\n

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Track mentions of your startup! <\/p>\n<\/div>\n\n\n\n

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Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

It’s one of the most helpful marketing tools for startups. Why?<\/p>\n\n\n\n

Most importantly, you can monitor mentions of your startup and their reach on social media and other sources on the Internet. You can discover what people say about your business even if they don’t tag you.<\/p>\n\n\n\n

\"Brand24\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n

You can jump into the conversation about your startup (click the “visit” button) and take appropriate action anytime. <\/p>\n\n\n\n

It is very crucial in the case of negative mentions. Don’t let your marketing efforts go to waste; preserve your good image!<\/p>\n\n\n\n

\"Negative\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Negative mention of Eatigo detected by Brand24<\/figcaption><\/figure>\n\n\n\n

As it was said, thanks to sentiment analysis<\/strong><\/a>, mentions are identified. So you can quickly see if they are bad or good, or maybe just informative.<\/p>\n\n\n\n

\"Neutral\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Neutral mention detected by Brand24, which has an informative character<\/figcaption><\/figure>\n\n\n\n

Brands24 shows how effective your startup marketing strategies are.<\/p>\n\n\n\n

Have you started any marketing campaigns? Create a new project using the name of your campaign and measure its results!<\/p>\n\n\n\n

\"Brand24\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Mentions & reach of Expedia’s social media campaign #ThrowMeBack<\/figcaption><\/figure>\n\n\n\n

You can also follow various topics in the industry to stay up to date. Or select new influencers to collaborate with!<\/p>\n\n\n\n

The prepared list includes information such as from what site the influencer comes, how many times this influencer mentioned your startup at a given time, and the influencer score.<\/p>\n\n\n\n

\"Selection\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Selection of influencers for startup Eatigo<\/figcaption><\/figure>\n\n\n\n

But more importantly, monitor your startup competitors! Observe what they are doing right and what they are doing wrong. Check out which marketing campaigns were a total disaster and which were a worldwide success. Compare your results with theirs – Brand24 provides a comparison feature!<\/p>\n\n\n\n

\"Comparison\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Comparison overview<\/figcaption><\/figure>\n\n\n\n

Curious how the key players are performing on the market? Check this out using the Brand Checker<\/a>.<\/p>\n\n\n\n

Let’s talk about AI features in Brand24!<\/p>\n\n\n\n

AI in Brand24 does not only support reports and insights. The most exciting feature is the Anomaly Detector!<\/p>\n\n\n\n

Put your startup in this scenario: Suddenly, your business is being talked about; the number of mentions recorded a peak. You wonder what happened. You didn’t take any intentional actions to generate buzz on the Internet.<\/p>\n\n\n\n

Anomaly Detector will give you a concise explanation of this increase in mentions. You just need to click on the exclamation point located above the peak.<\/p>\n\n\n\n

\"Anomaly\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Anomaly Detector in Brand24<\/figcaption><\/figure>\n\n\n\n

When you start the free trial of Brand24, you don’t give out your card information. It gives peace of mind. There is no way that suddenly, without you realizing it, money will be taken from your account to continue your subscription after the trial period.<\/p>\n\n\n\n

But I’m more than sure that Brand24 will meet your expectations, and you will join the group of paying customers very quickly.<\/p>\n\n\n\n

Key features:<\/strong><\/p>\n\n\n\n