{"id":161718,"date":"2026-03-17T14:04:45","date_gmt":"2026-03-17T13:04:45","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161718"},"modified":"2026-04-09T16:31:43","modified_gmt":"2026-04-09T14:31:43","slug":"emotion-detection-software","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/emotion-detection-software\/","title":{"rendered":"5 Best Emotion Detection Software in 2026 [Different Use Cases]"},"content":{"rendered":"\n<p><strong>Emotion detection software is on the rise \u2013 by 2030, this market is expected to exceed $100 billion. No wonder, since emotions drive most human decisions and are becoming measurable data that businesses can analyze and act on. In this article, we covered the top 5 tools for different use cases.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Emotions can be measured<\/h4>\n                <p class=\"acf-key-takeaways__text\">Tools like Brand24 and Hume AI turn emotions into actionable data. This helps businesses understand users and make better decisions.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">One size doesn\u2019t fit all<\/h4>\n                <p class=\"acf-key-takeaways__text\">Different emotion detection software analyze different signals like text, voice, or facial expressions. The right choice depends on your use case and data source.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Advanced tools = deeper insights<\/h4>\n                <p class=\"acf-key-takeaways__text\">More advanced solutions like Affectiva or FaceReader offer richer analysis but require more resources. Simpler tools like Brand24 are easier to use and faster to implement.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-emotion\"><strong>Top Emotion Recognition Software for Different Use Cases:<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>Tool<\/th><th>Use Case<\/th><th>Data Source<\/th><th>Best For<\/th><\/tr><tr><td><strong>Brand24<\/strong><\/td><td>Social listening &amp; sentiment<\/td><td>Text (online mentions)<\/td><td>Marketing, PR, brand monitoring<\/td><\/tr><tr><td><strong>MorphCast<\/strong><\/td><td>Live audience engagement<\/td><td>Video (face)<\/td><td>Events, webinars, meetings<\/td><\/tr><tr><td><strong>FaceReader<\/strong><\/td><td>Research &amp; behavioral analysis<\/td><td>Face and biometrics<\/td><td>UX, academic research, market research<\/td><\/tr><tr><td><strong>Hume AI<\/strong><\/td><td>Conversational emotion AI<\/td><td>Voice and text<\/td><td>AI products, customer support<\/td><\/tr><tr><td><strong>Affectiva<\/strong><\/td><td>Advanced facial + real-world AI<\/td><td>Video (face and behavior)<\/td><td>Automotive, enterprise research<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>When selecting the emotion recognition software, we considered the following key factors:<\/strong><br><br>\u2022 <strong>Real-world applicability&nbsp;<\/strong>in marketing, UX, and product<br><br>\u2022 <strong>Different types of emotion detection<\/strong>&nbsp;(text, voice, facial, other)<br><br>\u2022 <strong>Range of use cases&nbsp;<\/strong>(business, research, and enterprise)<br><br>\u2022 <strong>Availability<\/strong>&nbsp;(from plug-and-play tools to advanced AI platforms)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p>Brand24 is an AI-powered\u00a0<a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">social listening tool<\/a><strong>\u00a0<\/strong>that tracks and analyzes mentions of various keywords (brand names, hashtags, products, services, industries, etc.) in real time.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d45077&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d45077\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"636\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-1140x636.jpg\" alt=\"emotion detection software brand24 page\" class=\"wp-image-182176\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-1140x636.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-300x167.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-600x335.jpg 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-248x138.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page-90x50.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>It crawls the web and finds the mentions you want in real-time across:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media platforms<\/strong>, including Instagram, Facebook, X, Reddit, LinkedIn, YouTube, TikTok, Telegram, Twitch, and Bluesky<\/li>\n\n\n\n<li><strong>Non-social sources<\/strong>, including news, blogs, forums, video platforms, podcasts, newsletters, and other media!\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Brand24 uses natural language processing (NLP) and machine learning to perform a\u00a0<a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment analysis<\/a>\u00a0&#8211; the process that discovers the emotional tone of mentions.<\/p>\n\n\n\n<p>You can quickly check what kind of sentiment mentions have. It can be positive, negative, or neutral.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d453c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d453c3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"627\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-1140x627.jpg\" alt=\"brand24 dashboard\" class=\"wp-image-182175\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-1140x627.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-300x165.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-90x50.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard-520x287.jpg 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<p>A chart is a representation of the sentiment score over time. The green and red lines accordingly correspond to positive and negative sentiments.<\/p>\n\n\n\n<p>Additionally, if you want, you can filter the results. For example, by data, source, or geolocation.<\/p>\n\n\n\n<p>In Brand24, you can compare the sentiment of your brand and its competitors or any other brand.<\/p>\n\n\n\n<p>So, let&#8217;s compare American Airlines with its competitor, United Airlines.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d456de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d456de\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison.jpg\" alt=\"Brand24's sentiment comparison for two rival brands\" class=\"wp-image-182167\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison.jpg 863w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison-300x235.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison-203x159.jpg 203w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_brand24_comparison-90x70.jpg 90w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s sentiment comparison for two rival brands<\/figcaption><\/figure>\n\n\n\n<p>Positive and negative sentiment charts provide clear insight &#8211; United Airlines enjoys much more favorable<a href=\"https:\/\/brand24.com\/blog\/brand-sentiment\/\" target=\"_blank\" rel=\"noreferrer noopener\"> brand sentiment<\/a>\u00a0than its market rival.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-powered sentiment analysis<\/li>\n\n\n\n<li>Competitor analysis<\/li>\n\n\n\n<li>AI Events Detector (for anomalies)<\/li>\n\n\n\n<li>Real-time alerts<\/li>\n\n\n\n<li>AI-boosted reports<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best emotion detection software!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=148\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"morphcast\"><strong>02 MorphCast for Zoom<\/strong><\/h3>\n\n\n\n<p>MorphCast for Zoom is a browser-based app that enables facial expression analysis of video conference participants.<\/p>\n\n\n\n<p><strong>Webcam tracks people&#8217;s faces, and their facial expressions are analyzed in real time<\/strong>. MorphCast provides data on participant engagement, attention level, and emotions during the video call.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d45c8e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d45c8e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"656\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-1140x656.jpg\" alt=\"emotion detection software morphcast page\" class=\"wp-image-182174\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-1140x656.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-300x173.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-248x143.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page-90x52.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_morphcast_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>In addition, the collected data are available on the dashboard after the meeting, so you can access them at any time.<\/p>\n\n\n\n<p>This facial emotion recognition software enables the creation of unforgettable digital experiences.<\/p>\n\n\n\n<p>You gain valuable insights that <strong>improve communication<\/strong> and help you <strong>build better relationships with customers<\/strong> and other meeting participants.<\/p>\n\n\n\n<p>Unfortunately, it&#8217;s designed specifically for Zoom users. So, if you use another video conferencing platform and want to start using MorphCast, you must transfer your calls to Zoom.<\/p>\n\n\n\n<p>Moreover, MorphCast only works in the web browser version of Zoom. Using it in the desktop or mobile app is impossible at this point.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u26a0\ufe0f <strong>Important note: <\/strong>participants can accept or reject the analysis, and organizers can also decide whether to start or stop the process. That makes MorphCast safe from a privacy and data protection perspective.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attention tracking analytics<\/li>\n\n\n\n<li>Analysis of audience engagement level<\/li>\n\n\n\n<li>Emotion analysis<\/li>\n\n\n\n<li>Real-time and post-conference dashboard<\/li>\n\n\n\n<li>Possibility to use on various devices, but only in a browser<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d46056&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d46056\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/emotion-detection-software-morphcast.png\" alt=\"MorphCast for Zoom\" class=\"wp-image-161721\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/emotion-detection-software-morphcast.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/emotion-detection-software-morphcast-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/emotion-detection-software-morphcast-248x130.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">MorphCast for Zoom dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"facereader\"><strong>03 Noldus FaceReader<\/strong><\/h3>\n\n\n\n<p>FaceReader is a facial expression analysis platform. It&#8217;s a browser-based solution.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d46331&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d46331\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"615\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-1140x615.jpg\" alt=\"emotion detection software face reader page\" class=\"wp-image-182173\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-1140x615.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The data collected by FaceReader goes beyond basic emotion analysis. <\/p>\n\n\n\n<p><strong>In fact, it can analyze:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>facial expressions<\/strong>&nbsp;(up to 8 faces at the same time)<\/li>\n\n\n\n<li><strong>facial Action Units&nbsp;<\/strong>(so observable elements of human expressions)<\/li>\n\n\n\n<li><strong>head orientation and eyes direction<\/strong><\/li>\n\n\n\n<li><strong>webcam-based eye tracking<\/strong><\/li>\n\n\n\n<li><strong>voice signals<\/strong><\/li>\n\n\n\n<li><strong>physiological signals<\/strong>, such as heart rate, heart rate variability (HRV), and breathing rate (depending on setup)<\/li>\n<\/ul>\n\n\n\n<p>As you see, it&#8217;s a powerful software specifically dedicated to conducting market research, academic studies, and advanced UX experiments.<\/p>\n\n\n\n<p>It is most commonly used to analyze audience reactions to videos (especially advertisements), images, goods, and web pages.<\/p>\n\n\n\n<p><strong>As the tool is advanced, so is the pricing<\/strong>. The cheapest plan costs over $2,400 and allows conducting up to 10 studies.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated facial emotion recognition<\/li>\n\n\n\n<li>Recordings of participants&#8217; analysis<\/li>\n\n\n\n<li>Custom expressions<\/li>\n\n\n\n<li>Personalized dashboard<\/li>\n\n\n\n<li>Grouping participants based on various variables<\/li>\n\n\n\n<li>Comparison of results<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d4673e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d4673e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-1140x618.jpg\" alt=\"dashboard face reader\" class=\"wp-image-182172\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-1140x618.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_facereader_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Facereader dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best emotion detection software!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=148\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"humeai\">04 Hume AI<\/h3>\n\n\n\n<p>Hume AI is an advanced&nbsp;<strong>emotion AI-powered software focused on voice and text analysis<\/strong>. It is built on large-scale machine learning models trained to understand even very nuanced emotional signals.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d46b70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d46b70\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-1140x620.jpg\" alt=\"emotion detection software Hume AI page\" class=\"wp-image-182171\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-1140x620.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Unlike traditional tools that classify only basic emotions, Hume AI can detect&nbsp;<strong>subtle emotional states<\/strong>&nbsp;(e.g., confusion, admiration, anxiety) from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>voice tone<\/li>\n\n\n\n<li>speech patterns<\/li>\n\n\n\n<li>text input<\/li>\n<\/ul>\n\n\n\n<p>This makes it particularly useful for customer support optimization, conversational AI, and product UX improvements,<\/p>\n\n\n\n<p>Hume AI is often used via API, making it a strong choice for teams building&nbsp;<strong>AI products or integrating emotion detection into apps<\/strong>.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emotion detection from voice and text<\/li>\n\n\n\n<li>A large set of nuanced emotional categories<\/li>\n\n\n\n<li>API for developers<\/li>\n\n\n\n<li>Real-time analysis<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d46f0c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d46f0c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard.jpg\" alt=\"hume ai dashboard\" class=\"wp-image-182170\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard.jpg 1024w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard-300x130.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard-248x108.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_humeai_dashboard-90x39.jpg 90w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hume AI dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"affectiva\">05 Affectiva&nbsp;<\/h3>\n\n\n\n<p>Affectiva is an\u00a0emotion recognition platform based on facial and in-cabin analysis, widely used in automotive, advertising, and research.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d471e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d471e7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"602\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-1140x602.jpg\" alt=\"emotion detection software Affectiva page\" class=\"wp-image-182169\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-1140x602.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-300x159.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page-90x48.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>It uses computer vision and deep learning to <strong>analyze facial expressions, head position, eye movements, and many more signals<\/strong>.<\/p>\n\n\n\n<p>Affectiva is less \u201cplug-and-play SaaS\u201d and more&nbsp;<strong>enterprise software<\/strong>&nbsp;for large-scale businesses.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facial expression and attention analysis<\/li>\n\n\n\n<li>Real-time video emotion detection<\/li>\n\n\n\n<li>AI-boosted driver monitoring<\/li>\n\n\n\n<li>Audience testing and ad research capabilities<\/li>\n\n\n\n<li>Enterprise-level integrations<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4852d4754b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4852d4754b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"668\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-1140x668.jpg\" alt=\"Affectiva dashboard\" class=\"wp-image-182168\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-1140x668.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/emotion_detection_software_affectiva_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Affectiva dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best emotion detection software!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=148\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatisdetection\"><strong>What is emotion detection?<\/strong><\/h3>\n\n\n\n<p>Emotion detection is the process of identifying how people feel based on signals like facial expressions, voice tone, or text. It uses AI to turn these signals into insights. <\/p>\n\n\n\n<p>In simple terms, it helps you \u201cread\u201d emotions from data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatissoftware\"><strong>What is emotion detection software?<\/strong><\/h3>\n\n\n\n<p>Emotion detection software is a tool that analyzes data (like social media posts, videos, or audio) to identify emotions. It uses AI to label reactions as positive, negative, or more detailed emotional states. <\/p>\n\n\n\n<p>Marketers use it to better understand audiences and improve campaigns.&nbsp;<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best emotion detection software!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=148\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whyimportant\"><strong>Why is emotion detection important?<\/strong><\/h3>\n\n\n\n<p>Emotion detection helps you understand how people really feel about your brand, not just what they say. Emotions strongly influence decisions &#8211; <a href=\"https:\/\/www.library.hbs.edu\/working-knowledge\/the-subconscious-mind-of-the-consumer-and-how-to-reach-it?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"research from Harvard Business School \">research from Harvard Business School<\/a> suggests up to&nbsp;<strong>95% of purchasing decisions are subconscious<\/strong>. <\/p>\n\n\n\n<p>That\u2019s why tracking emotional reactions can improve marketing, messaging, and customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the top 5 emotion detection tools and how businesses use AI to analyze text, voice, and facial data for smarter decisions.<\/p>\n","protected":false},"author":83,"featured_media":162075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-161718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=161718"}],"version-history":[{"count":40,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161718\/revisions"}],"predecessor-version":[{"id":182177,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161718\/revisions\/182177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/162075"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=161718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=161718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=161718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}