{"id":161766,"date":"2025-01-10T19:59:59","date_gmt":"2025-01-10T18:59:59","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161766"},"modified":"2026-03-05T15:10:42","modified_gmt":"2026-03-05T14:10:42","slug":"competitive-intelligence-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/competitive-intelligence-tools\/","title":{"rendered":"Top 10 Competitive Intelligence Tools to Use in 2026"},"content":{"rendered":"\n<p><strong>Competitive intelligence is like watching your grandma bake a cake. You&#8217;re not stealing the recipe but learning how to do it from the best in the business. And that&#8217;s what companies do! In fact, even 90% of Fortune 500 companies rely on competitive intelligence to stay ahead of the game. So, if you didn&#8217;t start yet, it&#8217;s about time. Let me present to you the top 10 competitive intelligence tools that will make this process as easy as pie.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>Competitive intelligence tools<\/b> provide a 360-degree view of the business environment surrounding your brand.<br><br>\n\nThey help you measure your performance against industry rivals, benchmark media presence, track technologies used by competitors, and identify untapped opportunities to leverage competitive advantages.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is competitive intelligence?<\/h2>\n\n\n\n<p>Competitive intelligence (CI) is the process of systematic gathering and analyzing information about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>competitors,<\/li>\n\n\n\n<li>customers,<\/li>\n\n\n\n<li>products,<\/li>\n\n\n\n<li>market niche,<\/li>\n\n\n\n<li>and other aspects of the business environment<\/li>\n<\/ul>\n\n\n\n<p>to make reasonable &amp; data-driven business decisions.<\/p>\n\n\n\n<p>In other words, <strong>competitive intelligence is understanding and learning as much as possible about what is going on in the world outside your brand or company to increase your competitiveness.<\/strong><\/p>\n\n\n\n<p>It&#8217;s worth underlining that competitive intelligence involves collecting information exclusively from <strong>ethical and legal sources<\/strong>.<\/p>\n\n\n\n<p>These include publicly available data such as competitors&#8217; websites, press releases, financial reports, industry publications, social media activity, customer reviews, etc. <\/p>\n\n\n\n<p>It also leverages market research, surveys, and publicly accessible databases to understand trends and consumer preferences.<\/p>\n\n\n\n<p>So, competitive intelligence avoids espionage or unethical practices, focusing instead on openly accessible and transparent data. <\/p>\n\n\n\n<p>This ensures that insights gained are not only actionable but also follow legal and professional standards.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try the best competitive intelligence tool!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=149\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What are competitive intelligence tools?<\/h2>\n\n\n\n<p>Now that we understand what competitive intelligence really is, it&#8217;s time to define competitive intelligence software.<\/p>\n\n\n\n<p>So, competitive intelligence tools or software are <strong>specialized platforms designed to help businesses efficiently gather, analyze, and act on data related to their competitive landscape<\/strong>.<\/p>\n\n\n\n<p>These tools offer advanced search capabilities and automate the process of tracking competitors, customers, emerging market trends, and industry insights, saving time and providing factual intelligence.<\/p>\n\n\n\n<p>In practice, such solutions allow businesses to monitor competitors\u2019 marketing strategies, product launches, pricing changes, customer sentiment, and even the technologies they use.<\/p>\n\n\n\n<p>Competitive intelligence tools can also provide insights into customer preferences, identify gaps in the market, and suggest ways to improve your market position.<\/p>\n\n\n\n<p>In the fast-paced world of 2026, competitive intelligence tools are absolutely necessary for staying ahead of the competition and ensuring your business remains agile and informed.<\/p>\n\n\n\n<p>So, let\u2019s dive into the top 10 tools that can empower your CI strategy this year and beyond!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best\"><strong>Best Competitive Intelligence Tools:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24 for reputation benchmarking<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=149\" target=\"_blank\" rel=\"noopener\" title=\"Free 14-day trial.\">Free 14-day trial.<\/a><\/p>\n\n\n\n<p>Let&#8217;s start our list of the best competitive intelligence tools with Brand24.<\/p>\n\n\n\n<p>This media monitoring platform aims to track and analyze your online mentions &amp; manage your and your competitors&#8217; <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\">brand reputation<\/a> in real-time.<\/p>\n\n\n\n<p>Brand24 has some significant advantages compared to other media monitoring tools.<\/p>\n\n\n\n<p>First of all, it collects mentions from an impressive range of online sources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media, like Facebook, Instagram, TikTok, X (Twitter), YouTube, Reddit, LinkedIn, Quora, Telegram, and Twitch;<\/li>\n\n\n\n<li>Websites, blogs, video platforms, podcasts, forums &amp; other sites;<\/li>\n\n\n\n<li>Review sites and newsletters.<\/li>\n<\/ul>\n\n\n\n<p>Secondly, Brand24 offers many incredibly useful AI-powered features, such as AI Insights, AI Brand Assistant, AI Trends Analysis, and much more!<\/p>\n\n\n\n<p>How does it look in practice? Let&#8217;s do a quick example! Imagine you&#8217;re a representative of Qatar Airways, one of the best airlines in the world.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best competitive intelligence tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=149\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Mentions &amp; sentiment analysis<\/strong><\/p>\n\n\n\n<p>First, let&#8217;s do the brief overview of Qatar Airways performance when it comes to online mentions and their sentiment.<\/p>\n\n\n\n<p>The Brand24 Mentions tab allows you to see all your brand mentions. You can filter results by dates, sources, sentiment, influence score, and many other categories.<\/p>\n\n\n\n<p>As you can see below, the central point is the chart presenting your mentions volume (blue line) and reach (green line) trends.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb212de6d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb212de6d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"674\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_mentions_tab-1140x674.jpg\" alt=\"brand24 is the best of ai-powered competitive intelligence tools\" class=\"wp-image-171384\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_mentions_tab-1140x674.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_mentions_tab-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_mentions_tab-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_mentions_tab-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_mentions_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 mentions volume &amp; reach<\/figcaption><\/figure>\n\n\n\n<p>With a single click, you can change the view to the chart presenting your sentiment analysis. The green line indicates positive brand mentions, while red presents the negative ones.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb212e841&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb212e841\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_sentiment_analysis-1140x564.jpg\" alt=\"negative sentiment in brand24\" class=\"wp-image-171383\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_sentiment_analysis-1140x564.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_sentiment_analysis-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_sentiment_analysis-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_sentiment_analysis-248x123.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_sentiment_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A sudden negative sentiment rise visible in the Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<p>If you wonder what are these exclamation marks on the first chart &#8211; this is the so-called AI Anomaly Detector.<\/p>\n\n\n\n<p>In short, this Brand24 AI-powered feature identifies unusual behavior in your tracked project (i.e., a sudden spike in mentions). Moreover, it crawls through the web to find out the most possible cause for that anomaly.<\/p>\n\n\n\n<p>You might have noticed that on December 18th, Qatar Airways experienced a significant rise in negative brand mentions.<\/p>\n\n\n\n<p>According to the AI Anomaly Detector it was caused by some phishing activities by fake Qatar Airways customer service accounts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb212f1dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb212f1dc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"565\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_anomaly_detector-1140x565.jpg\" alt=\"brand24 ai anomaly detector\" class=\"wp-image-171382\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_anomaly_detector-1140x565.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_anomaly_detector-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_anomaly_detector-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_anomaly_detector-248x123.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_anomaly_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anomaly Detector identifies reasons for chart fluctuations<\/figcaption><\/figure>\n\n\n\n<p><strong>Compare Projects &amp; Periods<\/strong><\/p>\n\n\n\n<p>If you want to benchmark your business or brand, you must have a reference point.<\/p>\n\n\n\n<p>It can be your performance relative to your competitor or relative to another period. Brand24 is equipped with both comparison types.<\/p>\n\n\n\n<p>The \u201cCompare Projects\u201d feature allows you to benchmark your business performance with other brands.<\/p>\n\n\n\n<p>With the overview tab, you can compare your social and non-social media mentions power, Presence Score, <a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\" target=\"_blank\" rel=\"noreferrer noopener\">Advertising Value Equivalent (AVE)<\/a>, and the volume of the user-generated content (UGC).<\/p>\n\n\n\n<p>Below, you can see a handy table comparing Qatar Airways&#8217; performance to that of its direct competitor, Etihad Airways.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb212fd2f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb212fd2f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"648\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_compare_projects.jpg\" alt=\"brand24 ai compare projects\" class=\"wp-image-171385\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_compare_projects.jpg 1084w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_compare_projects-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_compare_projects-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_compare_projects-248x148.jpg 248w\" sizes=\"auto, (max-width: 1084px) 100vw, 1084px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qatar Airways is much more recognizable than Etihad Airways<\/figcaption><\/figure>\n\n\n\n<p>\u201cCompare Periods\u201d is the second feature in Brand24&#8217;s Comparison tab.<\/p>\n\n\n\n<p>You surely guessed that it&#8217;s all about benchmarking your current <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-performance\">brand performance<\/a> with a similar period in the past. That gives you actionable insights about the results of your efforts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb213072a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb213072a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"647\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_compare_periods.jpg\" alt=\"brand24 compare periods\" class=\"wp-image-171386\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_compare_periods.jpg 1080w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_compare_periods-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_compare_periods-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_brand24_compare_periods-248x149.jpg 248w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">You can also compare your present performance with the past one<\/figcaption><\/figure>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare Projects<\/li>\n\n\n\n<li>Compare Periods<\/li>\n\n\n\n<li>Mentions volume &amp; reach<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis\">Sentiment analysis<\/a><\/li>\n\n\n\n<li>AI Anomaly Detector<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"Presence Score\">Presence Score<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"Share of Voice\">Share of Voice<\/a><\/li>\n\n\n\n<li>AI Insights<\/li>\n\n\n\n<li>AI Brand Assistant<\/li>\n\n\n\n<li>AI Topic Analysis<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 for competitive intelligence!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=149\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"similarweb\"><strong>02 <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Similarweb\">Similarweb<\/a> for website analysis &amp; audience insights<\/strong><\/h3>\n\n\n\n<p>Similarweb is a competitive intelligence tool providing <strong>detailed website analysis and audience behavior insights<\/strong>.<\/p>\n\n\n\n<p>It allows you to discover new ways of increasing paid &amp; organic traffic and uncover new opportunities for broadening your audience.<\/p>\n\n\n\n<p>The tool offers strategic insights into your rivals&#8217; website traffic, resembling simplified Google Analytics. In practice, you can track multiple metrics of your competitors&#8217; websites, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic sources,<\/li>\n\n\n\n<li>User engagement,<\/li>\n\n\n\n<li>Traffic geolocalisation,<\/li>\n\n\n\n<li>Top referring sites,<\/li>\n\n\n\n<li>Top organic &amp; paid keyword,<\/li>\n\n\n\n<li>Pageviews,<\/li>\n\n\n\n<li>Bounce rates.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb21316cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb21316cf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"742\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_similarweb_one-1140x742.jpg\" alt=\"similarweb competitive intelligence platform\" class=\"wp-image-171183\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_similarweb_one-1140x742.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_similarweb_one-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_similarweb_one-300x195.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_similarweb_one-244x159.jpg 244w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_similarweb_one.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Similarweb allows you to track your competitors&#8217; traffic, engagement, and much more!<\/figcaption><\/figure>\n\n\n\n<p>As for audience insights, Similarweb allows you to identify detailed audience interests, other websites they visit, their top topics, and their direct competitors.<\/p>\n\n\n\n<p>The tool collects all the data directly and aggregates those from public online sources.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website organic and paid traffic analysis<\/li>\n\n\n\n<li>Detailed <a href=\"https:\/\/brand24.com\/blog\/target-audience-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">audience analysis<\/a><\/li>\n\n\n\n<li>Competitive trackers<\/li>\n\n\n\n<li>Competitor detecting<\/li>\n\n\n\n<li>Consumer journey mapping<\/li>\n\n\n\n<li>Affiliate marketing tracking<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb2132092&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb2132092\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"501\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_similarweb-1140x501.jpg\" alt=\"similarweb dashboard\" class=\"wp-image-161775\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_similarweb-1140x501.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_similarweb-1536x676.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_similarweb-2048x901.jpg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_similarweb-300x132.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_similarweb-248x109.jpg 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Similarweb dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"googletrends\"><strong>03 <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Google Trends\">Google Trends<\/a> for market demand identification<\/strong><\/h3>\n\n\n\n<p>As you might know, Trends is <strong>a free service offered by Google that analyzes the popularity of top search queries in Google Search across various languages and regions<\/strong>.<\/p>\n\n\n\n<p>It&#8217;s also a competitive intelligence platform that enables businesses to identify market demand, spot trends, and understand consumer behavior over time.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb21329d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb21329d7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"604\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_primary-1140x604.jpg\" alt=\"google trends dashboard\" class=\"wp-image-171186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_primary-1140x604.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_primary-1536x813.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_primary-2048x1085.jpg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_primary-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_primary-300x159.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_primary-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_primary.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Trends comparison view<\/figcaption><\/figure>\n\n\n\n<p>By leveraging real-time and historical data, Google Trends provides insights into seasonal patterns, emerging topics, and regional variations in search interest.<\/p>\n\n\n\n<p>This makes it invaluable for planning marketing campaigns, content calendars, and product launches.<\/p>\n\n\n\n<p>Additionally, it allows users to benchmark their performance against competitors by comparing search trends for similar topics or brands.<\/p>\n\n\n\n<p>The tool\u2019s ability to uncover long-tail keywords and niche markets allows businesses to adjust their strategies for better audience targeting.<\/p>\n\n\n\n<p>It can also be used for international market analysis, identifying regions with high demand,d and tailoring your future actions.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time search data analysis<\/li>\n\n\n\n<li>Historical data for long-term trend identification<\/li>\n\n\n\n<li>Geographic segmentation of search trends<\/li>\n\n\n\n<li>Seasonal trend insights<\/li>\n\n\n\n<li>Comparison of multiple search queries<\/li>\n\n\n\n<li>Identification of related topics and search queries<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb21334bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb21334bc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"670\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_two-1140x670.jpg\" alt=\"google trends is a competitive intelligence tools\" class=\"wp-image-171187\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_two-1140x670.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_two-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_two-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_two-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_google_trends_two.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Trends &#8211; trending now in the US<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"semrush\"><strong>04 <a href=\"https:\/\/www.semrush.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Semrush \">Semrush <\/a>for a comprehensive website traffic comparison<\/strong><\/h3>\n\n\n\n<p>In the first blink of an eye, Semrush seems to be nothing more than an SEO analysis tool. What a miss!<\/p>\n\n\n\n<p>In fact, <strong>Semrush is a comprehensive platform offering vast competitive intelligence capabilities<\/strong>.<\/p>\n\n\n\n<p>Two of the most exciting tools from the Semrush toolkit that play a key role in evaluating market trends and giving you a competitive edge are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Semrush Market Explorer <\/strong>&#8211; this tool provides you with an overview of the market&#8217;s competitive landscape. <br><br>By inputting a single domain, you receive a list of organic competitors along with their market share, overall market size, audience demography &amp; geolocalisation, and more.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb2133ead&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb2133ead\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_tools_semrush_market_explorer-1140x649.jpg\" alt=\"semrush market explorer\" class=\"wp-image-171189\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_tools_semrush_market_explorer-1140x649.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_tools_semrush_market_explorer-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_tools_semrush_market_explorer-300x171.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_tools_semrush_market_explorer-248x141.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_analysis_tools_semrush_market_explorer.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush Market Explorer<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Semrush Traffic Analytics<\/strong> &#8211; the tool that allows you to analyze your competitors&#8217; most important metrics regarding their website traffic.<br><br>Here, you can check the visits to your competitive domains, trends by device type, traffic sources, customer journey, distribution by country, etc.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb21347c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb21347c5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_semrush_traffic_analytics-1140x623.jpg\" alt=\"semrush traffic analytics\" class=\"wp-image-171192\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_semrush_traffic_analytics-1140x623.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_semrush_traffic_analytics-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_semrush_traffic_analytics-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_semrush_traffic_analytics-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/competitive_intelligence_tools_semrush_traffic_analytics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush Traffic Analytics<\/figcaption><\/figure>\n\n\n\n<p>As mentioned, Semrush offers more than thirty different digital marketing solutions. Such a toolkit makes it one of the most exciting competitive intelligence tools.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advanced keyword research and SEO analysis<\/li>\n\n\n\n<li>Website audience insights<\/li>\n\n\n\n<li>Traffic sources and customer journey<\/li>\n\n\n\n<li>Market traffic trends<\/li>\n\n\n\n<li>Mapping the competitive landscape<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb2135147&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb2135147\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_semrush-1140x599.jpg\" alt=\"Semrush dashboard\" class=\"wp-image-161777\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_semrush-1140x599.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_semrush-300x158.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_semrush-248x130.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_semrush.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best competitive intelligence tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=149\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"contify\"><strong>05 <a href=\"https:\/\/www.contify.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Contify \">Contify <\/a>for understanding your business environment<\/strong><\/h3>\n\n\n\n<p>Contify is a market and competitive intelligence platform that helps businesses track information on competitors, industries, and customers. <\/p>\n\n\n\n<p>It scans the network to identify and process data from various sources: news, company, government &amp; regulatory websites, job portals, and social media.<\/p>\n\n\n\n<p>Contify uses its machine learning &amp; NLP algorithms to extract competitive insights that are adjusted to your business objectives. <\/p>\n\n\n\n<p>If needed, you can also narrow down the market research with advanced taxonomy and smart filter search.<\/p>\n\n\n\n<p>You can utilize the power of this platform for in-depth <a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"competitor analysis\">competitor analysis<\/a>.<\/p>\n\n\n\n<p>In practice, you can track things like pricing information updates, growing industry trends, upcoming niche events, or new business partnerships established by your competitors.<\/p>\n\n\n\n<p>Remember, though, that Contify is pretty difficult to learn due to its multiple features, average UX, and a bit outdated user interface.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalized Newsfeed<\/li>\n\n\n\n<li>Smart filters search<\/li>\n\n\n\n<li>Advanced taxonomy<\/li>\n\n\n\n<li>Email alerts<\/li>\n\n\n\n<li>Newsletter Manager<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb2135d22&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb2135d22\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"660\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_contify-1140x660.jpg\" alt=\"Contify dashboard\" class=\"wp-image-161778\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_contify-1140x660.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_contify-300x174.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_contify-248x144.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_contify.jpg 1350w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Contify dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"wappalyzer\"><strong>06 <a href=\"https:\/\/www.wappalyzer.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Wappalyzer \">Wappalyzer<\/a> for competitors\u2019 tech stock tracking<\/strong><\/h3>\n\n\n\n<p>There is no doubt that technology can be a game-changing competitive advantage for businesses. Knowing your competitors&#8217; tech solutions can inspire you to optimize or update your present tech stack.<\/p>\n\n\n\n<p>And now, Wappalyzer enters the stage.<\/p>\n\n\n\n<p>Wappalyzer is a small competitive intelligence tool designed to uncover the technologies used on competitors&#8217; websites. <\/p>\n\n\n\n<p>It detects which content management systems (CMS), web frameworks, server software, e-commerce platforms, analytics tools, and other tech stacks your competitors work on.<\/p>\n\n\n\n<p>Wappalyzer runs as a browser extension, and as such, it&#8217;s very simple to use.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technology &amp; contact details lookup<\/li>\n\n\n\n<li>Browser extension<\/li>\n\n\n\n<li>Salesforce, HubSpot, and Pipedrive integrations<\/li>\n\n\n\n<li>APIs<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb2136727&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb2136727\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"760\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_wappalyzer.jpg\" alt=\"Wappalyzer dashboard\" class=\"wp-image-161779\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_wappalyzer.jpg 1044w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_wappalyzer-300x218.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_wappalyzer-218x159.jpg 218w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Wappalyzer dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"owletter\"><strong>07 <a href=\"https:\/\/www.owletter.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Owletter \">Owletter<\/a> for email strategy inspirations<\/strong><\/h3>\n\n\n\n<p>Owletter is another task-specific competitive intelligence tool. It is specialized in tracking one of the most critical marketing channels &#8211; emails. <\/p>\n\n\n\n<p>In short, the tool captures and saves all the emails that are being sent from your competitors&#8217; domains.<\/p>\n\n\n\n<p>Of course, Owletter&#8217;s value extends beyond mere data collection. Its true power lies in the tool&#8217;s analytical features.<\/p>\n\n\n\n<p>Owletter provides you with actionable insights regarding when your competitors send their emails and newsletters or which words they use in their subject lines. <\/p>\n\n\n\n<p>By monitoring multiple competitors, you can identify niche trends and potential communication frequency changes due to seasonality.<\/p>\n\n\n\n<p>Such knowledge can help you discover what works well and adjust your email marketing strategy.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitors email analytics<\/li>\n\n\n\n<li>Summary email roundups<\/li>\n\n\n\n<li>Competitors email screenshots<\/li>\n\n\n\n<li>Email alerts<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb2136abc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb2136abc\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-eu.googleusercontent.com\/ETNUmh-LGixknvLmikqSjcDPWMNZK4DOrlwQRPmczymIbcLQ09OXOgIuZn0ADh0qo-XeVD-JnUNdTzpJStdgrV2Fzo8rnzAjzk2EFpfmwXALyn-LHZjdUNp3lWcM3izDip1SYYg2ZHGZgy7FyqPPdhs\" alt=\"Owletter dashboard\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Owletter dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best competitive intelligence tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=149\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"g2\"><strong>08 <a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"G2\">G2<\/a> for knowing your brand niche<\/strong><\/h3>\n\n\n\n<p>G2 is not a typical competitive intelligence tool. In fact, it&#8217;s one of the largest peer-to-peer review sites and software marketplaces on the internet.<\/p>\n\n\n\n<p>However, when you dig deeper, it turns out that you can use its market intelligence features for basic competitive research and benchmark your brand accurately.<\/p>\n\n\n\n<p>Personally, I fell in love with the G2 Grid view. It is probably the most effective and insightful competitive data visualization among all intelligence tools.<\/p>\n\n\n\n<p>Grid view allows you to benchmark all the software from a particular niche regarding market presence and customer satisfaction.<\/p>\n\n\n\n<p>Besides, you can easily adjust the view to your needs by applying size and functionality filters. There&#8217;s also a \u201cTrending\u201d option underlining the momentum leaders.<\/p>\n\n\n\n<p>G2 also allows you to juxtapose two, three, or even four tools directly.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Direct <a href=\"https:\/\/brand24.com\/brand-comparison\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand comparison<\/a> and benchmarking<\/li>\n\n\n\n<li>Adjustable grid view<\/li>\n\n\n\n<li>Multiple filters<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb2137709&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb2137709\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"658\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_g2-1140x658.jpg\" alt=\"G2 Grid view\" class=\"wp-image-161780\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_g2-1140x658.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_g2-300x173.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_g2-248x143.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_g2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">G2 Grid view<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visualping\"><strong>09 <a href=\"https:\/\/visualping.io\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"VisualPing\">VisualPing<\/a> for spotting your rivals\u2019 website updates<\/strong><\/h3>\n\n\n\n<p>VisualPing is a simple competitive intelligence solution aimed at monitoring website changes. After entering your competitor&#8217;s website URL, the tool will monitor it and notify you about any updates.<\/p>\n\n\n\n<p>VisualPing is perfect for tracking competitors&#8217; price updates, product launches, or new content. <\/p>\n\n\n\n<p>You can define the frequency of updates and notifications, as well as if you&#8217;d like to track the whole page or just the selected area.<\/p>\n\n\n\n<p>The tool is a wonderful add-on to other, more comprehensive competitive intelligence tools.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated website monitoring<\/li>\n\n\n\n<li>Instant change alerts<\/li>\n\n\n\n<li>Easy setup with URL entry<\/li>\n\n\n\n<li>Customizable monitoring frequency<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb21382b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb21382b9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"701\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_visualping-1140x701.jpg\" alt=\"VisualPing dashboard\" class=\"wp-image-161781\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_visualping-1140x701.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_visualping-300x185.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_visualping-248x153.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_visualping.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">VisualPing dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chatgpt\"><strong>10 <a href=\"https:\/\/chatgpt.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"ChatGPT\">ChatGPT<\/a> for intel support<\/strong><\/h3>\n\n\n\n<p>Wait, what? ChatGPT among competitive intelligence tools?<\/p>\n\n\n\n<p>Of course! ChatGPT (and other advanced generative AI tools) can be an incredibly useful competitive intelligence assistant.<\/p>\n\n\n\n<p>Some examples of how you can use ChatGPT for competitive intel purposes include examining market trends, creating industry reports, summarizing written intel, and testing market hypotheses. <\/p>\n\n\n\n<p>Actually, how far you&#8217;ll go with that depends on your imagination, patience, and training skills.<\/p>\n\n\n\n<p>The main problem with ChatGPT is its fallibility. You can&#8217;t entirely rely on its output and must have a double-check procedure. <\/p>\n\n\n\n<p>Nevertheless, using ChatGPT to support other competitive intelligence tools can significantly boost your effectiveness.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Natural language understanding<\/li>\n\n\n\n<li>Large knowledge base<\/li>\n\n\n\n<li>Real-time information retrieval<\/li>\n\n\n\n<li>Customizable interaction models<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb2138cd2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb2138cd2\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"796\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_chatgpt-1140x796.jpg\" alt=\"chatgpt\" class=\"wp-image-161782\" style=\"width:840px;height:586px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_chatgpt-1140x796.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_chatgpt-300x210.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_chatgpt-228x159.jpg 228w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/competitive_intelligence_tools_dashboard_chatgpt.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">ChatGPT generating a response to my prompt<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 for competitive intelligence!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=149\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>By its nature, competitive intelligence is a complex and diverse process, and so are competitive intelligence tools.<\/p>\n\n\n\n<p>From the deep insights of <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> platforms like Brand24 to the technical audits by Wappalyzer, each tool offers a unique feature. The true power lies in combining these tools to cover all bases.<\/p>\n\n\n\n<p>To succeed, you need to wisely adjust competitive intelligence tools to your needs and empower your brand with actionable insights.<\/p>\n\n\n\n<p><strong>Final Thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You shouldn&#8217;t rely on a single solution. Combining different types of competitive intelligence tools can provide a holistic view of your competitive landscape.<\/li>\n\n\n\n<li>But it&#8217;s good to have at least one powerful and comprehensive tool allowing you to monitor your brand <a href=\"https:\/\/brand24.com\/blog\/media-mentions\/\" title=\"media mentions\">media mentions<\/a>, perform a <a href=\"https:\/\/brand24.com\/use-case\/competitive-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitive analysis<\/a>, and understand the power of your online presence compared to your industry rivals.<\/li>\n\n\n\n<li>To make a wise choice, you must define your needs and the competitive intelligence scope you want to focus on.<\/li>\n\n\n\n<li>When considering a tool, pay attention to how extensive and varied the data sources are (generally speaking, the more, the better!)<\/li>\n<\/ul>\n\n\n\n<p>Now is the time to begin your competitive intelligence journey! <\/p>\n\n\n\n<p>Begin exploring various competitive intelligence tools now and unlock the benefits they can bring to your business. <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=149\" title=\"\">Start a Brand24 free 14-day trial<\/a>, get valuable competitor insights, and grow like crazy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competitive intelligence tools may build your brand&#8217;s industry supremacy. Use them wisely!<\/p>\n","protected":false},"author":83,"featured_media":161784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-161766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=161766"}],"version-history":[{"count":46,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161766\/revisions"}],"predecessor-version":[{"id":181959,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/161766\/revisions\/181959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/161784"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=161766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=161766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=161766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}