{"id":162152,"date":"2026-10-14T10:25:33","date_gmt":"2026-10-14T08:25:33","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=162152"},"modified":"2026-10-14T11:22:37","modified_gmt":"2026-10-14T09:22:37","slug":"linkedin-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/linkedin-mentions\/","title":{"rendered":"LinkedIn Mentions: The Ultimate Guide [2026]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Not getting many notifications on LinkedIn? That doesn&#8217;t mean nobody&#8217;s talking about your brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Untagged mentions can easily slip past you, along with valuable feedback and recommendations. And as LinkedIn becomes an important source of AI-generated answers, those conversations could also influence how LLMs talk about your brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how to find, track, and make the most of your LinkedIn mentions.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">LinkedIn mentions go beyond @tags.<\/p>\n                    <p class=\"acf-key-takeaways__text\">They include both tagged and untagged references to your brand, products, or profile in posts, comments, and articles.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">You can track LinkedIn mentions manually or automatically.<\/p>\n                    <p class=\"acf-key-takeaways__text\">LinkedIn notifications show direct tags, while its search can uncover some untagged and competitor mentions. Media monitoring tools collect all accessible mentions and help you analyze sentiment, reach, and trends.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">LinkedIn mentions can contribute to your AI visibility.<\/p>\n                    <p class=\"acf-key-takeaways__text\">A 2026 study by Meltwater ranked LinkedIn as the second-most-cited domain among those analyzed. This means AI tools are drawing on conversations from real LinkedIn users, including content that mentions brands. And what people say about yours could influence how it&#039;s described and recommended in AI answers.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">LinkedIn mentions can reveal opportunities for your marketing strategy.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Use them to discover potential customers, spot recurring feedback, and see what people like or dislike about competing products. These insights can help you improve your messaging, join relevant conversations, and identify gaps in the market.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"what-are-linkedin-mentions\" class=\"wp-block-heading\"><strong>What are LinkedIn mentions?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A LinkedIn mention is a reference to a person, brand, or company in a post, comment, or article.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can be <strong>tagged<\/strong> (using @ to link to a LinkedIn profile or company page) or <strong>untagged<\/strong> (simply mentioning the name in the text).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mentions are a great way to get someone&#8217;s attention, start conversations, or give a well-deserved shoutout. And on a platform built around professional networking, it&#8217;s no surprise that brands get mentioned alongside individual members.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc27083bc5e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc27083bc5e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"387\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft.png\" alt=\"LinkedIn &quot;@&quot; mention of Microsoft\" class=\"wp-image-171163\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft.png 846w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-248x113.png 248w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tagged LinkedIn mention of Microsoft<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For brands and individuals alike, LinkedIn mentions can mean <strong>more exposure, new connections, and opportunities<\/strong> to engage with potential customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And in 2026, their value extends beyond LinkedIn itself, as the platform is becoming an increasingly important source for AI-generated answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.meltwater.com\/en\/blog\/linkedin-ai-visibility-study\" target=\"_blank\" rel=\"noopener\">a 2026 study by Meltwater<\/a>, which analyzed 9.5 million AI citations, <strong>LinkedIn was the second-most-cited domain among the platforms highlighted<\/strong>, behind only YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means what customers, employees, and industry experts say about your brand on LinkedIn could reach far beyond the platform, potentially influencing how AI tools talk about and recommend your brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc27083c1df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc27083c1df\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"253\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7.png\" alt=\"Untagged mention of Microsoft detected by Brand24 (AI-powered social media monitoring tool)\" class=\"wp-image-171161\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-300x76.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-248x63.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An untagged mention of Microsoft<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With that in mind, let&#8217;s look at the <strong>three ways your brand can come up on LinkedIn<\/strong>:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Type of mention                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        How it works?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What it looks like?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Why it matters?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Tagged (@)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Type @ followed by a person\u2019s or company\u2019s name, then select the right profile from the drop-down list. Double-check if multiple people share the same name. Once published, the @ disappears, and the name becomes bold and clickable.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Coca-Cola\u00a0<\/strong>(clickable to page)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sends a notification to the tagged user or brand, increasing engagement and brand visibility.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Untagged\u00a0<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Typed in the caption or comment of a post, the name without using @.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u201cCoca-Cola\u2019s new campaigns\u201d                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        No notification is sent; most native tools won\u2019t capture it. Adds lots of context to your reputation.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><a href=\"https:\/\/brand24.com\/blog\/linkedin-hashtags\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn hashtags<\/a><strong>(#)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Add # + a keyword in a post. Clicking the hashtag leads to a feed of related content. While hashtags aren&#039;t technically @mentions, branded hashtags can act as another form of untagged mention.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        #Cocacola or #Marketingtrends                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Adds data and context to your campaign analysis.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note<\/strong>: LinkedIn users can restrict who can mention them, so you might not always be able to tag a particular profile in your posts or comments.<\/p>\n\n\n\n<h2 id=\"how-to-track-linkedin-mentions\" class=\"wp-block-heading\"><strong>How to track LinkedIn mentions?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are two ways to track LinkedIn mentions: manually using LinkedIn&#8217;s built-in features or automatically with a social media monitoring tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s break it down.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                                            <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Manual tracking                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Automated tracking                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>How it works?<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Relies on LinkedIn notifications and manual searches for mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Uses\u00a0<a href=\"https:\/\/brand24.com\/blog\/linkedin-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn monitoring tools<\/strong><\/a>\u00a0to track mentions across LinkedIn and the web automatically<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Mentions it tracks<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Tagged mentions through notifications, plus some limited untagged mentions tracking through search                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Available tagged, untagged, and hashtag mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Notifications<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Email, push, or application notifications for tagged mentions only<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Real-time alerts for collected mentions and changes in sentiment                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Time investment<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>High (manually reviewing each post, comment, or article)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Low (AI processes thousands of mentions instantly)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Analytics &amp; insights<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Very limited \u2014 only know who tagged you<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Advanced metrics:\u00a0<a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment analysis<\/a>, trends, <a title=\"\" href=\"https:\/\/brand24.com\/influencer-analysis\/\" target=\"_blank\" rel=\"noopener\">influencer score<\/a>, <a title=\"\" href=\"https:\/\/brand24.com\/topic-analysis\/\" target=\"_blank\" rel=\"noopener\">topic analysis<\/a>,\u00a0<a href=\"https:\/\/brand24.com\/blog\/brand-reputation-crisis-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand reputation crisis<\/a><strong>\u00a0<\/strong>&amp; AI recommendations<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Competitor tracking<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Possible through manual searches, but time-consuming and difficult to analyze at scale                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Tracks available competitor mentions and helps compare their performance over time                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Scalability<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Inefficient for enterprise-level pages or high mention volume<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Fully scalable for hundreds or thousands of mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Use case<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Small brands with few mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Medium to large brands, agencies, or enterprise-level LinkedIn pages<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 id=\"manual-tracking\" class=\"wp-block-heading\"><strong>01 Manual tracking<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can track LinkedIn mentions manually <strong>by checking your notifications or searching for your brand name or hashtags in LinkedIn&#8217;s search bar<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mentions in comments aren&#8217;t included in standard search results, so you might miss some conversations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When someone tags your profile or company page, LinkedIn can send you an email, a push notification, or an in-app notification. You can manage these alerts and adjust their frequency in your notification settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find your notifications <strong>under the bell icon in the navigation bar<\/strong> at the top of your LinkedIn homepage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a smaller brand, this might be enough. But imagine keeping track of hundreds of mentions, checking every notification, and regularly searching for your brand. I&#8217;d much rather spend that time figuring out what those conversations actually tell me!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc27083e469&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc27083e469\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"437\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab.png\" alt=\"Mention notification tab in LinkedIn\" class=\"wp-image-171162\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-248x108.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions in the notification tab on LinkedIn<\/figcaption><\/figure>\n\n\n\n<h3 id=\"using-socialmedia\" class=\"wp-block-heading\"><strong>02 Using a social media monitoring tool<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to monitor LinkedIn mentions is to use a&nbsp;<a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media monitoring<\/a>&nbsp;tool.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such tools take a lot of the manual work out of tracking LinkedIn mentions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of checking notifications and running searches yourself, you can <strong>collect mentions in a single dashboard and analyze how people talk about your brand over time<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to LinkedIn, media monitoring tools (e.g., Brand24, Brandwatch) collect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mentions from your company&#8217;s LinkedIn page (provided you have admin access).<\/li>\n\n\n\n<li>Comments under those mentions, once enabled in the LinkedIn integration.<\/li>\n\n\n\n<li>Other available mentions where your company is tagged or referenced.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that <strong>LinkedIn monitoring has its limitations<\/strong>. Tools can&#8217;t access private messages or private groups, and even publicly visible conversations aren&#8217;t always available for collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, there&#8217;s plenty you can learn from the mentions you do collect.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond tracking their volume, monitoring tools also help you <strong>spot trends, analyze sentiment, and understand what&#8217;s driving conversations about your brand<\/strong>. Pretty neat!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc27083eaff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc27083eaff\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"522\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1.jpg\" alt=\"Brand24 dashboard filtered to LinkedIn mentions\" class=\"wp-image-185849\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1.jpg 1196w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1-1140x498.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1-300x131.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1-248x108.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1-90x39.jpg 90w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard with tracked LinkedIn mentions of Duolingo<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But what I really love about&nbsp;<a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>media monitoring tools<\/u><\/a> is how much easier they make it to get to the bottom of what&#8217;s happening with your brand. There are two features I keep coming back to when it comes to LinkedIn analysis:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Event Detector<\/strong>: It quickly spots sudden spikes in mentions and helps me figure out what&#8217;s behind them. A real time-saver when there&#8217;s a lot going on!<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comparison tab<\/strong>: Lets me compare&nbsp;<a href=\"https:\/\/brand24.com\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>brand mentions<\/u><\/a>&nbsp;across different periods or against competitors. Perfect for putting those numbers into perspective.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To show you how this works, I set up a Duolingo monitoring project in Brand24 and compared its LinkedIn mentions for Q2 2026 (April\u2013June) with those for Q1 2026 (January\u2013March).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the difference was quite something!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc27083f0c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc27083f0c5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"610\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab.jpg\" alt=\"Brand24 Comparison tab\" class=\"wp-image-185839\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab.jpg 961w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab-300x190.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab-248x157.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab-90x57.jpg 90w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s Comparison tab showing changes in Duolingo&#8217;s LinkedIn mentions<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Duolingo went <strong>from 1,182 mentions in Q1 to 2,343 in Q2, a 98% increase<\/strong>. Positive mentions also jumped from 123 to 299, while the share of negative mentions dropped from 3% to 2%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, the increased attention wasn&#8217;t primarily negative. Good news, no reason to sound the alarm! But I still wanted to find out what got people talking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I headed over to the <strong>Mentions tab<\/strong>, where the Mentions &amp; Reach chart shows how conversations change over time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, the <strong>Event Detector<\/strong> flags any unusual spikes, which you can click on to see what caused them. Much easier than digging through hundreds of posts yourself!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc27083f60c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc27083f60c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"337\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-1140x337.jpg\" alt=\"Brand24 Event Detector\" class=\"wp-image-185841\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-1140x337.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-18x5.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-300x89.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-248x73.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-90x27.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s Event Detector identifying a spike in Duolingo mentions<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, one of Duolingo&#8217;s spikes during this period was tied to its Streak Revival announcement, which let users recover their longest-lost streak by completing 3 lessons. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The news got people talking about Duolingo on LinkedIn and beyond, contributing to the increase in mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that&#8217;s something you can actually use! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing which product updates get people talking can help you <strong>understand what resonates with the audience<\/strong> and which topics might deserve more attention in future campaigns.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track LinkedIn mentions with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"how-to-use-mentions\" class=\"wp-block-heading\">How to use LinkedIn mentions in your marketing strategy?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, so you&#8217;ve found out who&#8217;s talking about your brand on LinkedIn. Now what?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s figure out <strong>which conversations deserve your attention<\/strong> and how you can use them to build relationships, improve your marketing, and reach new audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are four ways to make LinkedIn mentions work for your brand.<\/p>\n\n\n\n<h3 id=\"id01\" class=\"wp-block-heading\">01 Join conversations, even when you&#8217;re not tagged<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Someone recommends your product in a LinkedIn post but doesn&#8217;t tag your company page? Or maybe they do it in a comment under someone else&#8217;s post? That&#8217;s still a conversation you might want to be part of!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it&#8217;s a genuine recommendation, drop by and say thanks. And if someone&#8217;s asking questions about your product, even better! You can clear up their doubts or help them figure out whether it&#8217;s the right fit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, <strong>you don&#8217;t need to jump into every conversation<\/strong>. Nobody wants to read a generic sales pitch appearing under every post that mentions a software tool!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>My tip<\/strong>: Prioritize mentions where someone is asking for recommendations, comparing products, or looking for advice. These are the conversations where your input is actually welcome.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc27083ffd4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc27083ffd4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction.jpg\" alt=\"Duolingo joining the conversation under a LinkedIn post\" class=\"wp-image-185842\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction.jpg 962w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction-300x374.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction-127x159.jpg 127w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction-72x90.jpg 72w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Duolingo dropping by to leave a friendly comment under a tagged LinkedIn post, turning a brand mention into a positive interaction<\/figcaption><\/figure>\n\n\n\n<h3 id=\"id02\" class=\"wp-block-heading\">02 Get your employees involved<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spot a LinkedIn conversation about your latest launch, an industry topic, or something your team has been working on? Bring in the people who know it best!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Say a post about your latest feature gets 50+ comments. Your community manager could flag it to the product marketing team, and <strong>the people behind the feature can join the discussion<\/strong>, answer questions, or share a little behind-the-scenes insight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could even set up a dedicated Slack channel (something like <strong>#linkedin-conversations<\/strong>) and send alerts about high-reach posts straight there.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just to make sure interesting discussions don&#8217;t get buried in someone&#8217;s inbox, and the right people can jump in while the conversation is still going.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I like this approach because it gives your audience a chance to meet the real people behind your brand while introducing your company to their professional networks, too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And remember the Meltwater study I mentioned earlier? <strong>75% of LinkedIn citations in AI-generated answers came from individual profiles, rather than company pages<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, encouraging your employees to share their expertise could also help AI engines discover more about your company and what it&#8217;s known for. One more reason to let your people do some of the talking!<\/p>\n\n\n\n<h3 id=\"id03\" class=\"wp-block-heading\">03 Use customer feedback to improve your marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not every mention will be a compliment. But that can actually be a good thing! Some of the most useful insights come from people pointing out what&#8217;s missing, confusing, or simply not working for them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the same issue comes up five or more times in a month, I&#8217;d <strong>flag it for the product marketing team<\/strong> and see what we can do about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if people keep asking the same question? That&#8217;s a pretty good sign that your website, FAQ, or onboarding content could explain something better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You can learn a lot from positive feedback, too<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you notice several customers praising a feature you barely mention in your marketing\u2026 Well, maybe it&#8217;s time to give it some love! Highlight it in your content, show how people use it, or even build a campaign around it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your customers are practically telling you what to do to excel. Might as well listen!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc270840760&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc270840760\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"1195\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited.jpg\" alt=\"\" class=\"wp-image-185855\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited.jpg 1068w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited-300x336.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited-142x159.jpg 142w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited-80x90.jpg 80w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Duolingo spotting an untagged LinkedIn mention and reacting to positive feedback about its app<\/figcaption><\/figure>\n\n\n\n<h3 id=\"id04\" class=\"wp-block-heading\">04 Learn from your competitors&#8217; mentions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your competitors&#8217; LinkedIn conversations can be just as interesting as your own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look at <strong>which announcements, campaigns, and topics generate discussion around competing brands<\/strong>. Are people complaining about pricing? Asking for something their current solution doesn&#8217;t provide?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to monitoring your own mentions, if you notice the same complaint about a competitor&#8217;s product recurring, it&#8217;s worth looking into.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can <strong>investigate whether it&#8217;s a broader customer pain point, how your product compares, and whether there&#8217;s an opportunity to address it in your messaging or roadmap<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if your product already solves that exact problem? Even better! You might have just found a great angle for your next campaign.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Don&#8217;t miss your untagged mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">Conclusion: The benefits of tracking your LinkedIn mentions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By now, I hope I&#8217;ve convinced you that <strong>LinkedIn mentions are worth keeping an eye on<\/strong>, whether or not they come with a @tag!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can help you discover potential customers, build relationships, learn what people really think about your brand, and catch conversations you might otherwise miss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here&#8217;s a quick recap<\/strong>:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Benefit                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Brands                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Individuals                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><strong>Reach &amp; visibility<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Reach potential customers, partners, and industry peers                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Grow network and professional visibility                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><strong>Credibility &amp; trust<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Build credibility through genuine recommendations and positive feedback                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Strengthen professional reputation through peer recognition                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><strong>Engagement &amp; relationships<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Foster conversations with clients and partners                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Build connections and join industry discussions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><strong>Search &amp; AI visibility<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Build an online presence through conversations and recommendations that AI tools may reference                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Get your expertise in front of new audiences, both on LinkedIn and through AI search                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p><strong>Crisis management<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Spot spikes or negative mentions for quick response                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Address negative feedback or misinformation promptly                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And one final thought from me: <strong>don&#8217;t get too caught up in the number of mentions<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A single recommendation from the right person or a conversation with a potential customer can be more valuable than dozens of passing references.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s what you learn from those mentions, and what you do next, that really counts!<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Get your LinkedIn insights!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">FAQ<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to find mentions on LinkedIn?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Open the <strong>Notifications tab<\/strong> (click on the bell icon) to see when someone tags your profile or company page. To find untagged mentions, search for your brand name using <strong>LinkedIn&#8217;s Posts filter<\/strong>. You can look up competitor mentions the same way. For broader tracking, including available mentions in comments, use a media monitoring tool.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to enable mentions on LinkedIn?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Go to <strong>Settings &amp; Privacy \u2192 Visibility \u2192 Mentions, tags, and collaborations<\/strong> and enable <strong>Allow mentions, tags, and collaborations<\/strong>. Others will then be able to tag your profile in LinkedIn content.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How do brands use LinkedIn mentions for marketing?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Brands use LinkedIn mentions to increase organic reach, collaborate with partners, highlight customers, engage industry leaders, and join relevant conversations. Mentions also support influencer marketing, employee advocacy, social proof, and community-building strategies.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How many people can you mention in a LinkedIn post?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">LinkedIn lets you mention multiple people in one post, but doesn&#8217;t publicly specify an exact limit. I&#8217;d recommend tagging only people relevant to your content, rather than adding dozens of profiles just to attract attention.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Can LinkedIn mentions help improve SEO and online discoverability?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">LinkedIn mentions don&#8217;t directly improve your Google rankings, but public conversations about your brand may increase your visibility in AI-generated search results: a 2026 study by Meltwater ranked LinkedIn as the second-most-cited domain in its analysis of 9.5 million AI citations.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Are LinkedIn mentions from comments, articles, and videos trackable?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Yes, but there are some API limitations. Tagged mentions (@) in posts, articles, or videos send a note (notification) to the mentioned LinkedIn profile or page name, making them easy to track.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, untagged mentions in comments, captions, or someone else\u2019s network activity are harder to notice because LinkedIn does not provide alerts.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Why can&#8217;t I mention someone on LinkedIn?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">They may have disabled mentions in their privacy settings, or LinkedIn might restrict tagging outside your network. Sometimes, it&#8217;s just a technical glitch. Try typing the name of the person after @, selecting their profile from the drop-down list, or refreshing the page. If they&#8217;ve disabled mentions, you won&#8217;t be able to tag them.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to track LinkedIn mentions in 2026? Discover brand conversations you might be missing and turn them into growth opportunities!<\/p>\n","protected":false},"author":101,"featured_media":162154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-162152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"How to track LinkedIn mentions in 2026? 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