{"id":162170,"date":"2024-03-18T12:09:41","date_gmt":"2024-03-18T11:09:41","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=162170"},"modified":"2026-06-11T12:21:27","modified_gmt":"2026-06-11T10:21:27","slug":"youtube-monitoring","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/youtube-monitoring\/","title":{"rendered":"YouTube Monitoring: Tools, Tips &amp; a Complete Guide [2026]"},"content":{"rendered":"\n<p>2.7 billion people use YouTube every month. The conversation is growing faster than any team can keep up with by hand. That&#8217;s the job YouTube monitoring does. This guide covers what it is, what it actually lets you do, and how to set it up properly.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What it is. <\/p>\n                    <p class=\"acf-key-takeaways__text\">YouTube monitoring is the practice of tracking and analyzing everything said about your brand on YouTube \u2014 mentions, comments, sentiment, and trends \u2014 so you can act on it.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Why you can&#039;t do it manually.<\/p>\n                    <p class=\"acf-key-takeaways__text\">With 2.7 billion monthly users and 500+ hours of video uploaded every minute, the conversation grows faster than any team can read. You need a tool.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">It&#039;s bigger than your own channel.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Monitoring covers untagged mentions, competitor activity, audience sentiment, influencer discovery, and cross-platform reach \u2014 not just your uploads.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Native analytics aren&#039;t enough.<\/p>\n                    <p class=\"acf-key-takeaways__text\">YouTube Studio only measures your channel. A media monitoring tool shows the whole conversation, including what happens off your account.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">The smart extras.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Tools like Brand24 add AI summaries, anomaly alerts, and even transcript monitoring to catch mentions most setups miss.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is YouTube monitoring?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">YouTube monitoring is the practice of tracking and analyzing mentions, comments, and interactions related to your brand on YouTube. <\/p>\n\n\n\n<p>It tells you how your brand is perceived, surfaces emerging trends, gauges audience sentiment, and measures the real impact of your <a href=\"https:\/\/brand24.com\/blog\/youtube-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"YouTube marketing\">YouTube marketing<\/a>.<\/p>\n\n\n\n<p>Done well, it pulls from four layers of the platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video titles &amp; descriptions<\/strong> \u2014 the easy stuff most tools catch.<\/li>\n\n\n\n<li><strong>Comments<\/strong> \u2014 where audiences argue, praise, and complain.<\/li>\n\n\n\n<li><strong>Channel mentions and tags<\/strong> \u2014 direct shoutouts and collaborations.<\/li>\n\n\n\n<li><strong>Spoken words inside the video<\/strong> \u2014 the layer almost nobody monitors, and where the most honest mentions live.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Key fact: YouTube monitoring goes well beyond your own uploads. Most of what&#8217;s said about a brand happens on other people&#8217;s channels and in comment threads \u2014 exactly the part native analytics can&#8217;t see.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-youtube-monitoring-matters\">Why YouTube monitoring matters?<\/h2>\n\n\n\n<p>The scale is the whole argument. The video format makes mentions more persuasive than a tweet and far harder to find, and there&#8217;s simply too much of it to track manually.<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">2.7 billion monthly active users \u2014 the second-largest social platform after Facebook<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">1 billion+ hours of video watched every day<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">500+ hours uploaded every minute \u2014 about 720,000 hours of new video per day<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">~70% of all watch time happens on mobile<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">YouTube reaches roughly 92% of internet users worldwide<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Key takeaway: the conversation about your brand is growing faster than any human team can read \u2014 which is why monitoring has shifted from &#8220;nice to have&#8221; to a baseline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-can-you-do-with-youtube-monitoring\">What can you do with YouTube monitoring?<\/h2>\n\n\n\n<p>This is where a monitoring tool earns its place. A single setup gives you several jobs at once:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Track brand mentions<\/strong> \u2014 see what&#8217;s being said about you across videos and comments, not just on your channel.<\/li>\n\n\n\n<li><strong>Measure sentiment<\/strong> \u2014 know whether the conversation is positive, negative, or neutral, and watch it shift over time.<\/li>\n\n\n\n<li><strong>Monitor competitors<\/strong> \u2014 conduct a <a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"competitor analysis\">competitor analysis<\/a> and compare their reach, engagement, and audience reaction against yours.<\/li>\n\n\n\n<li><strong>Spot emerging trends<\/strong> \u2014 catch the topics and keywords gaining traction in your niche before they peak.<\/li>\n\n\n\n<li><strong>Find influencers<\/strong> \u2014 identify the creators already talking about you and their real reach.<\/li>\n\n\n\n<li><strong>Catch crises early<\/strong> \u2014 get alerted to sudden spikes in mentions or negative sentiment.<\/li>\n\n\n\n<li><strong>Measure performance<\/strong> \u2014 assess the effectiveness of your video marketing and video performance with YouTube monitoring tools. Check out <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Online Presence Score<\/a>, <a href=\"https:\/\/brand24.com\/blog\/online-reputation-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Reputation Score<\/a>, social media reach, and <a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AVE<\/a>.<\/li>\n\n\n\n<li><strong>Summarize with AI<\/strong> \u2014 let AI features read your mentions and hand back the conclusions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How to monitor YouTube?<\/h2>\n\n\n\n<p>There are three practical layers to a complete setup. Start at the top and add depth as you grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">01 Track mentions with a monitoring tool<\/h3>\n\n\n\n<p>A media monitoring tool scans YouTube for your brand names, keywords, and hashtags, then organizes the results so you can see what&#8217;s being said and how people feel about it.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Brand24 monitors YouTube alongside Instagram, TikTok, X, Reddit, LinkedIn, Twitch, and the wider web, so you get a cross-platform view rather than a single-channel snapshot. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">YouTube Transcripts monitoring<\/h4>\n\n\n\n<p>Alongside titles and descriptions, Brand24 also monitors <strong>video transcripts<\/strong>.<\/p>\n\n\n\n<p>Like this video below. If Nike monitors the brand name only, they wouldn&#8217;t find the video below with most media monitoring tools, because it isn&#8217;t mentioned in the title. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Complex ranks Jordan 1 Travis lows \" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_YG8j3BRwa8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>So how did I find it? Easy &#8211; with Brand24 and its YouTube transcription monitoring. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e676394558&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e676394558\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"362\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-1140x362.png\" alt=\"Youtube monitoring\" class=\"wp-image-184302\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-1140x362.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-1536x488.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-300x95.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-248x79.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-90x29.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">YouTube mention cought with Brand24&#8217;s YouTube transcription monitoring<\/figcaption><\/figure>\n\n\n\n<p>You can even see in which minute the keyword was mentioned. In this case, it was 0:20. Let&#8217;s double-check it.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e6763949d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e6763949d2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"713\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-1140x713.png\" alt=\"Youtube monitoring 1\" class=\"wp-image-184303\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-1140x713.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-1536x960.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-2048x1280.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-248x155.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-90x56.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention of Nike caught with Brand24<\/figcaption><\/figure>\n\n\n\n<p>Yup, that&#8217;s correct. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">AI Anomaly Detection<\/h4>\n\n\n\n<p><strong>Anomaly Detection<\/strong> feature flags sudden swings in reach or sentiment and explains why they occurred, helping you spot a brewing PR issue before it spreads.<\/p>\n\n\n\n<p>Like in this example below:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e676394e7d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e676394e7d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-1140x523.png\" alt=\"Youtube monitoring 2\" class=\"wp-image-184306\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-1140x523.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-1536x705.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-90x41.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anomaly Detection, explaining the reason for a spike<\/figcaption><\/figure>\n\n\n\n<p>Clicking on &#8220;Show mentions&#8221; will redirect you to all the mentions that influenced the spike. Filter the YouTube.com domain, and you will gain a lot of insights about the spike and sentiment of creators who talked about it on YouTube.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e6763952d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e6763952d7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"389\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-1140x389.png\" alt=\"Youtube monitoring 3\" class=\"wp-image-184307\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-1140x389.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-1536x524.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-300x102.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-248x85.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-90x31.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A YouTube mention collected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>Btw, did you notice that Nike was again not mentioned in the title? Would be a shame to miss a mention with such high influence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comprehensive analysis<\/h4>\n\n\n\n<p>The good media monitoring tools don&#8217;t just collect mentions \u2014 they analyze them, calculate reach and sentiment, and flag what needs your attention.<\/p>\n\n\n\n<p>Here is some data you get from Brand24. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e6763957a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e6763957a8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"767\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-1140x767.png\" alt=\"Youtube monitoring 4\" class=\"wp-image-184308\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-1140x767.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-1536x1033.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-2048x1377.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-300x202.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-236x159.png 236w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-90x61.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Part of the Analysis Tab in Brand24<\/figcaption><\/figure>\n\n\n\n<p>For the Nike project (with domain filtering ON), you can see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentiment analysis<\/li>\n\n\n\n<li>Most popular profiles<\/li>\n\n\n\n<li>Most popular authors<\/li>\n\n\n\n<li>Top mentions<\/li>\n\n\n\n<li>Reasons behind spikes<\/li>\n<\/ul>\n\n\n\n<p>And more!<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start YouTube monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>So, to sum up&#8230;<\/p>\n\n\n\n<p>Monitoring YouTube is crucial for brands and content creators looking to understand their audience. It helps gauge sentiment and track the effectiveness of the YouTube presence.<\/p>\n\n\n\n<p>By monitoring YouTube mentions, you gain valuable insights into how your brand or content is discussed. You can also identify emerging trends and measure the impact of your videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Real-life example<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">How 11 Bit Studios turned YouTube into an intelligence channel<\/h4>\n\n\n\n<p><strong>The challenge:<\/strong> creators talk, but they don&#8217;t tag. Plenty of YouTubers and streamers cover games without ever @-mentioning the studio behind them \u2014 so those conversations stay invisible to standard tracking.<\/p>\n\n\n\n<p><strong>What they did:<\/strong> 11 Bit Studios (the team behind <em>Frostpunk<\/em> and <em>This War of Mine<\/em>) used Brand24 to track YouTube and Twitch creators covering their games \u2014 including the ones who never tagged the brand directly.<\/p>\n\n\n\n<p><strong>The result:<\/strong> YouTube went from a blind spot to a core intelligence channel, with a <strong>100% increase in tracked brand discussion.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/case-study\/11-bit-studios\/\" target=\"_blank\" rel=\"noopener\" title=\"Read case study &gt;\">Read case study &gt;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube-analytics\">02 Explore YouTube native analytics<\/h3>\n\n\n\n<p><a href=\"https:\/\/studio.youtube.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"YouTube Studio\">YouTube Studio<\/a> <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">prov<\/span>ides&nbsp;<a href=\"https:\/\/brand24.com\/blog\/youtube-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"metrics\">metrics<\/a>&nbsp;such as <strong>views, watch time, likes, comments, shares, and subscriber counts for your&nbsp;channel<\/strong>. It&#8217;s genuinely useful for understanding your content performance, and you can compare two videos or two time periods side by side.<\/p>\n\n\n\n<p>But native analytics only see your own account. <\/p>\n\n\n\n<p>They don&#8217;t track sentiment, share of voice, untagged mentions, or anything happening off your channel, which is exactly where most brand conversations live.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e67639621a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e67639621a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"464\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-1140x464.png\" alt=\"Youtube monitoring 4\" class=\"wp-image-162182\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-1140x464.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-248x101.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics.png 1382w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Channel and YouTube video analytics<\/figcaption><\/figure>\n\n\n\n<p>However, it&#8217;s important to note that YouTube&#8217;s native analytics have limitations. They do not track sentiment, share of voice, or untagged mentions as media monitoring tools do.<\/p>\n\n\n\n<p>A quick side-by-side of what each one actually does:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Capability                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        YouTube Studio (native)                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Media monitoring tool                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Scope<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Your channel only<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>All of YouTube + other platforms<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Untagged mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Yes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sentiment analysis<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Yes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Yes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Trend &amp; topic discovery<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Yes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Spike &amp; crisis alerts<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Limited<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Yes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Cross-platform view<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Yes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>AI summaries &amp; insights<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Yes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"progress\">03 Monitor the progress of your YouTube videos<\/h3>\n\n\n\n<p>Growth shows up in trends, not single days. <\/p>\n\n\n\n<p>YouTube Studio allows you to compare specific videos. <\/p>\n\n\n\n<p>However, to analyze your overall reach and online presence, leverage Brand24. <\/p>\n\n\n\n<p>This tool monitors not only YouTube but also your broader online performance. It allows you to select comparison periods and gain deeper insights into your channel&#8217;s growth and impact.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">When we started monitoring the Videos section closely, we started to feel that we wouldn&#039;t miss any content creators who started to play our games via Twitch or YouTube \u2014 even those who don&#039;t tag us directly.<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    11 Bit Studios                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Gaming Studio \u2014 Creator Monitoring<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Let&#8217;s head to the Comparison Tab. In the right-hand upper corner, you will find the filtering feature. Choose the<em>&nbsp;video&nbsp;<\/em>category to see the statistics for video platforms alone.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e676397dde&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e676397dde\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"801\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-1140x801.png\" alt=\"Youtube monitoring 5\" class=\"wp-image-184310\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-1140x801.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-1536x1080.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-2048x1440.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-300x211.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-226x159.png 226w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-90x63.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison Tab analytics for the Nike project<\/figcaption><\/figure>\n\n\n\n<p>Nike\u2019s current period shows a major spike in visibility: total mentions grew by 83%, social reach jumped 144%, and AVE rose 149% to $7.8M.<\/p>\n\n\n\n<p>However, sentiment worsened slightly, with positive mentions dropping from 20% to 17% and negative mentions doubling from 3% to 6%, so the extra attention may include more criticism.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start YouTube monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">YouTube monitoring tips<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">01 <strong>Find popular mentions<\/strong><\/h3>\n\n\n\n<p>You can&#8217;t read everything. Filter mentions by popularity so the highest-reach videos and comments rise to the top \u2014 that&#8217;s where opinion actually forms.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e6763984fb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e6763984fb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-1140x498.png\" alt=\"Youtube monitoring 6\" class=\"wp-image-184312\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-1140x498.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-1536x672.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-248x108.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-90x39.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sorting filter in Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">02 <strong>Set up alerts<\/strong><\/h3>\n\n\n\n<p>Stay on top with personalized alerts that notify you of sudden changes in your project results. Beware of the negative mentions. Their sudden increase may herald a PR crisis. Act swiftly to prevent it.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e6763989d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e6763989d5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"508\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-1140x508.png\" alt=\"\" class=\"wp-image-184314\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-1140x508.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-1536x685.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-2048x913.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-300x134.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-248x111.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-90x40.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s Storm Alerts<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03 Find the right influencers<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social media monitoring tools<\/a> find your perfect influencers. Brand24 analyzes who is already talking online about your brand and identifies individuals with a high Influencer Score.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e676398df0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e676398df0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1140x489.png\" alt=\"Youtube monitoring 8\n\" class=\"wp-image-162186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1140x489.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1536x658.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-2048x878.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-248x106.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Influencer Analysis<\/figcaption><\/figure>\n\n\n\n<p>Media monitoring tools are a great solution if you want to start your <a href=\"https:\/\/brand24.com\/blog\/what-is-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">influencer marketing<\/a> journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>04 Leverage AI features<\/strong><\/h3>\n\n\n\n<p>Some <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media monitoring<\/a> tools, like Brand24, leverage AI-powered features that analyze the collected data for you, providing the ultimate conclusions. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2e6763992a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2e6763992a0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"631\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-1140x631.png\" alt=\"Youtube monitoring 9\" class=\"wp-image-184315\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-1140x631.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-1536x850.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-2048x1134.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-248x137.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-90x50.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-520x287.png 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Topic Analysis<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"youtube-monitoring-tools-how-the-options-compare\">YouTube monitoring tools: how the options compare<\/h2>\n\n\n\n<p>Brand24 isn&#8217;t the only way to monitor YouTube \u2014 and a guide that pretends otherwise isn&#8217;t much of a guide. Here&#8217;s an honest read on where the main alternatives fit, and where each one stops.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Monitors spoken content (transcripts)?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brand24<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>PR, comms, and brand teams that need spoken-mention coverage plus crisis alerts \u2014 across multiple brands and markets<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Yes \u2014 transcript monitoring built around PR\/reputation use cases, at an in-house-team price point<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Talkwalker<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enterprise teams that want visual listening \u2014 detecting logos and products <em>on screen<\/em><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No \u2014 strong on visuals (image recognition), but doesn&#8217;t read what&#8217;s <em>said<\/em><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Meltwater<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Large PR\/comms teams needing broad, multi-channel media intelligence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No \u2014 YouTube is one channel among many, with little in-video depth<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>YouScan<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Image-led social listening with AI audio summaries<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Yes \u2014 one of the few that captures spoken mentions, framed as an AI\/audio feature<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Awario<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Smaller teams and tighter budgets<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No \u2014 covers titles, descriptions, and comments, but not speech<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>The gap most tools share is the same one: they read what&#8217;s <em>written<\/em> around a video \u2014 titles, descriptions, comments \u2014 but not what&#8217;s <em>spoken inside it<\/em>, which is exactly where the most honest brand conversations happen. <\/p>\n\n\n\n<p>Talkwalker watches the screen; YouScan listens. <\/p>\n\n\n\n<p>Brand24 reads the transcript and ties it to the PR signal that actually matters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion: Your YouTube monitoring checklist<\/h2>\n\n\n\n<p>Native analytics tell you how <em>your<\/em> videos did. A monitoring tool tells you what the whole platform is saying about you. Here&#8217;s the short version to set up this week:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Add your brand name, products, and key terms as keywords to monitor.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Connect YouTube monitoring alongside your other channels for a full picture.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Turn on sentiment and reach alerts to catch spikes early.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Add a competitor or two and benchmark against them.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Review who&#039;s mentioning you to spot influencer opportunities.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Pull a monthly report and compare it to the period before.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">You can&#8217;t act on a conversation you can&#8217;t see. YouTube monitoring turns 720,000 hours of daily video into a handful of decisions that actually matter for your brand.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start YouTube monitoring!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is YouTube monitoring? <\/h3>\n\n\n\n<p>YouTube monitoring is the practice of tracking and analyzing mentions, comments, and interactions related to your brand on YouTube. It shows how your brand is perceived, surfaces trends, measures sentiment, and helps you respond to conversations you&#8217;d otherwise never see.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I monitor mentions of my brand on YouTube? <\/h3>\n\n\n\n<p>The fastest way is a media monitoring tool: add your brand name and keywords, and it scans video titles, descriptions, and comments, then organizes results by reach and sentiment. You can supplement with manual checks in YouTube Studio for your own channel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can you monitor YouTube comments? <\/h3>\n\n\n\n<p>Yes. Comments are a core component of YouTube monitoring. A good tool tracks them across the platform \u2014 not just on your own videos \u2014 so you catch feedback, questions, and complaints wherever they appear.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How is YouTube monitoring different from YouTube Studio analytics? <\/h3>\n\n\n\n<p>YouTube Studio measures the performance of your own channel \u2014 views, watch time, and engagement. YouTube monitoring looks outward: it tracks what other people say about your brand across all of YouTube (and other platforms), including sentiment, untagged mentions, and competitor activity that Studio can&#8217;t see.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can I monitor competitors on YouTube? <\/h3>\n\n\n\n<p>Add their brand names and product terms as keywords in your monitoring tool. You&#8217;ll be able to compare their reach, engagement, and sentiment against yours, and spot when creators review or compare you head-to-head.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is there a free way to monitor YouTube? <\/h3>\n\n\n\n<p>You can do basic manual monitoring for free using YouTube search and YouTube Studio, but it&#8217;s limited to your own channel and to the text you can find by searching. Most monitoring tools, including Brand24, offer a free trial so you can test full cross-platform tracking before committing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How often does a YouTube monitoring tool update? <\/h3>\n\n\n\n<p>It varies by tool. Most check for new content frequently throughout the day, and some offer near real-time alerts for high-priority keywords so you can respond to spikes or potential crises quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 2.7 billion monthly users, YouTube is the second most used social media platform. Learn how to monitor YouTube for actionable insights to boost your results!<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[],"class_list":["post-162170","post","type-post","status-publish","format-standard","hentry","category-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/162170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=162170"}],"version-history":[{"count":28,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/162170\/revisions"}],"predecessor-version":[{"id":184325,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/162170\/revisions\/184325"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=162170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=162170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=162170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}