{"id":163356,"date":"2025-09-29T12:10:09","date_gmt":"2025-09-29T10:10:09","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=163356"},"modified":"2026-03-05T15:54:47","modified_gmt":"2026-03-05T14:54:47","slug":"facebook-monitoring-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/facebook-monitoring-tools\/","title":{"rendered":"The 10 Best Facebook Monitoring Tools for 2026"},"content":{"rendered":"\n<p><strong><strong>In 2025, there were 3.07 billion monthly active Facebook users. Despite the recent decline in popularity among the young, that&#8217;s still a huge audience! If you want to improve your Facebook performance with a data-driven approach, Facebook monitoring tools are what you need. Let&#8217;s take a look at the best of them!&nbsp;<\/strong><\/strong><\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Facebook monitoring tools&nbsp;<\/strong>track and analyze your mentions on the platform to provide valuable insights into your brand&#8217;s Facebook performance.&nbsp;<\/li>\n\n\n\n<li>These tools&nbsp;<strong>help you curate a Facebook strategy<\/strong>&nbsp;effectively by calculating key metrics such as sentiment, reach, and presence.&nbsp;<\/li>\n\n\n\n<li><strong>The best Facebook monitoring tools<\/strong>&nbsp;also save you time with alerts, AI tips, and ready-to-use reports.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top\">Top 10 Facebook Analytics Tools [2026]:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h3>\n\n\n\n<p>Brand24 is a versatile media monitoring tool that offers Facebook analytics. The tool stands out with its powerful AI features that streamline data analysis and provide actionable insights.&nbsp;<\/p>\n\n\n\n<p><strong>Besides monitoring Facebook, Brand24 covers many other sources, including:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms, such as Instagram, X (Twitter), YouTube, LinkedIn, Reddit, Pinterest, TikTok, Bluesky, and Twitch<\/li>\n\n\n\n<li>News sites, blogs, video platforms, podcasts, forums, and other websites<\/li>\n\n\n\n<li>Review platforms and newsletters.<\/li>\n<\/ul>\n\n\n\n<p>However, if you want to focus on Facebook alone, that&#8217;s also possible. You can use the main panel&#8217;s source filtering option on your right-hand side. Then, the tool will display only&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/facebook-mentions\/\">Facebook mentions<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17b74d6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17b74d6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-facebook-filtering-mentions-min-1140x599.png\" alt=\"Brand24: Facebook filtering and mentions\" class=\"wp-image-163359\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-facebook-filtering-mentions-min-1140x599.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-facebook-filtering-mentions-min-1536x807.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-facebook-filtering-mentions-min-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-facebook-filtering-mentions-min-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-facebook-filtering-mentions-min.png 1900w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Facebook filtering and mentions<\/figcaption><\/figure>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mentions Collection<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sentiment analysis<\/a><\/li>\n\n\n\n<li>Measuring reach<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Competitor analysis<\/a><\/li>\n\n\n\n<li>Trending hashtags tracking and analytics<\/li>\n\n\n\n<li>AI Events Detector<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Brand Assistant\">AI Brand Assistant<\/a><\/li>\n\n\n\n<li>AI Insights<\/li>\n\n\n\n<li>Trend identification<\/li>\n\n\n\n<li>Influencer identification<\/li>\n\n\n\n<li>Geolocalization<\/li>\n\n\n\n<li>Customizable reports<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/social-media-crisis-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media crisis management<\/a><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17b791f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17b791f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"658\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1140x658.png\" alt=\"brand24 analysis tab\" class=\"wp-image-177572\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1140x658.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1536x887.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-2048x1183.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-248x143.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Countless metrics in the Brand24 Analysis tab<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprehensive &amp; real-time Facebook mentions monitoring, including their volume, reach, sentiment, and dozens of other metrics.<\/li>\n\n\n\n<li>A set of AI-powered features that allow you to perform a deep evaluation of your strategy.<\/li>\n\n\n\n<li>Real-time alerts for new Facebook mentions so you can react to them quickly and promptly.<\/li>\n\n\n\n<li>Has an easy-to-use dashboard with charts and graphs, making Facebook data simple to understand.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The basic plan is limited, with fewer features and mentions, which can be problematic if you have a tight budget and high needs.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Overall verdict:<\/strong><\/p>\n\n\n\n<p>Brand24 is a great tool for medium-to-large businesses that want to monitor their Facebook reputation closely. <\/p>\n\n\n\n<p>It excels at providing quick alerts and rich insights, helping you jump on conversations and manage your brand\u2019s image effortlessly.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17b7cc7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17b7cc7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-Anomaly-Detection-min-1140x649.webp\" alt=\"Facebook monitoring tool - Brand24\" class=\"wp-image-177573\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-Anomaly-Detection-min-1140x649.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-Anomaly-Detection-min-1536x874.webp 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-Anomaly-Detection-min-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-Anomaly-Detection-min-300x171.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-Anomaly-Detection-min-248x141.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/facebook-monitoring-tools-Brand24-Anomaly-Detection-min.webp 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best Facebook monitoring tool!\u00a0<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=157\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"metabusinesssuite\">02&nbsp;Meta Business Suite<\/h3>\n\n\n\n<p>Meta Business Suite is a native tool for Facebook and Instagram analytics. It may not be exhaustive, but it provides all the basic information about the Facebook pages you manage.<\/p>\n\n\n\n<p>A great thing about Meta Business Suite is that it&#8217;s completely free!<\/p>\n\n\n\n<p>The tool monitors many basic Facebook metrics, including: views, reach, likes, interactions, follows, and Facebook audience demographics (gender, location, and language)<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook data analytics<\/li>\n\n\n\n<li>Facebook content strategy planning &amp; scheduling<\/li>\n\n\n\n<li>Ads creation<\/li>\n\n\n\n<li>Trend identification<\/li>\n\n\n\n<li>Audience demographics<\/li>\n\n\n\n<li>Creator tools<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17b8377&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17b8377\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"625\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tools_meta_business_suite-1140x625.jpg\" alt=\"meta business suite dashboard for Facebook monitoring\" class=\"wp-image-177610\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tools_meta_business_suite-1140x625.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tools_meta_business_suite-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tools_meta_business_suite-300x165.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tools_meta_business_suite-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tools_meta_business_suite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meta Business Suite dashboard<\/figcaption><\/figure>\n\n\n\n<p>What&#8217;s great about this tool is that it can differentiate between paid and organic reach. This gives you a clear view of the actions that drive the most results.<\/p>\n\n\n\n<p>Meta Business Suite allows for post scheduling both on Facebook and Instagram.&nbsp;<\/p>\n\n\n\n<p>This feature significantly supports your social media strategy and streamlines content planning. It is perfect for all social media managers.&nbsp;<\/p>\n\n\n\n<p>However, there are also a few downsides to the Facebook page analytics with this native tool.&nbsp;<\/p>\n\n\n\n<p>Firstly, it has a limited range of key metrics that do not allow for a complex performance evaluation. The analysis is restricted to your Facebook page.&nbsp;<\/p>\n\n\n\n<p>This only partially overviews your online and&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/build-social-media-presence\/\">social media presence<\/a>.<\/p>\n\n\n\n<p>Plus, there&#8217;s no option for monitoring specific keywords or your Facebook business page untagged mentions.&nbsp;<\/p>\n\n\n\n<p>You can only access the Facebook data analysis, but you miss the first-hand insights directly from Facebook users and your audience on other social media platforms.<\/p>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free and native analytics of some core Facebook page metrics<\/li>\n\n\n\n<li>Ability to track both paid and organic reach<\/li>\n\n\n\n<li>Includes content scheduling for Facebook (and Instagram)<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited metrics and depth \u2013 it only provides basic page data<\/li>\n\n\n\n<li>Restricted to your own Facebook pages &#8211; no ability to monitor specific keywords, competitors, or untagged mentions about your brand on Facebook.<\/li>\n\n\n\n<li>Lacks cross-platform listening<\/li>\n<\/ul>\n\n\n\n<p>\u2b50&nbsp;<strong>Overall verdict:<\/strong><\/p>\n\n\n\n<p>Meta\u2019s native analytics is a good starting point for quick, basic Facebook page insights and post scheduling.&nbsp;<\/p>\n\n\n\n<p>It\u2019s perfect for simple needs on the pages you manage, but it falls short for comprehensive monitoring or gathering feedback beyond your page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentionlytics\">03&nbsp;Mentionlytics<\/h3>\n\n\n\n<p>Mentionlytics is one of the\u00a0social media reporting tools\u00a0that can serve anyone, from small businesses and enterprises through politicians and agencies to organizations &amp; nonprofits.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mention collection and Facebook insights<\/li>\n\n\n\n<li>Social intelligence<\/li>\n\n\n\n<li>Influencer search<\/li>\n\n\n\n<li>Hashtag monitoring<\/li>\n\n\n\n<li>Sentiment analysis<\/li>\n\n\n\n<li>Competitive analysis<\/li>\n\n\n\n<li>Crisis management<\/li>\n\n\n\n<li>Campaign monitoring<\/li>\n\n\n\n<li>Social media accounts scheduling<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17b8872&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17b8872\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"552\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-2-1140x552.png\" alt=\"Mentionlytics dashboard\" class=\"wp-image-177575\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-2-1140x552.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-2-1536x743.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-2-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-2-300x145.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-2-248x120.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-2.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentionlytics dashboard<\/figcaption><\/figure>\n\n\n\n<p>What&#8217;s excellent about Mentionlytics is their&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/what-is-social-media-intelligence\/\">social media intelligence<\/a>&nbsp;advisor, SIA. This AI solution can analyze data and present them in a simple and explanatory manner.&nbsp;<\/p>\n\n\n\n<p>With SIA, you can discover all the essential mentions and their metrics. Like all Facebook monitoring software, Mentionlytics finds brand fans and ambassadors.<\/p>\n\n\n\n<p>However, SIA can also identify trolls spreading clickbait or spam messages regarding your brand.<\/p>\n\n\n\n<p>Finally, SIA advises on improving social media posts and competitor analysis. She also detects virality and assigns it to a PR crisis or a viral event, depending on the sentiment.<\/p>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wide coverage across most major platforms (Facebook, Instagram, X (Twitter), YouTube, TikTok, etc.) makes Mentionlytics a comprehensive tool for <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"social media monitoring\">social media monitoring<\/a>.<\/li>\n\n\n\n<li>SIA (Social Intelligence Advisor).<\/li>\n\n\n\n<li>Extra features like hashtag tracking, sentiment analysis, and post scheduling.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Missing coverage of a few niche platforms (no Quora or Twitch monitoring)<\/li>\n\n\n\n<li>While SIA provides helpful suggestions, you\u2019ll still need to supervise it manually \u2013 the AI insights aren\u2019t a complete substitute for manual analysis.<\/li>\n\n\n\n<li>The more advanced features are available on higher plans<\/li>\n<\/ul>\n\n\n\n<p>\u2b50&nbsp;<strong>Overall verdict:<\/strong><\/p>\n\n\n\n<p>Mentionlytics is an interesting tool that proves its value when it comes to Facebook tracking. It\u2019s a good choice for organizations that need an AI co-pilot in monitoring.&nbsp;<\/p>\n\n\n\n<p>However, a few missing channels and potential costs for premium features mean you should ensure it aligns with your specific needs and budget.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17b8c45&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17b8c45\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1-1140x498.png\" alt=\"Mentionlytics dashboard for Facebook monitoring\" class=\"wp-image-177574\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1-1140x498.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1-1536x671.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1-2048x895.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1-248x108.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-1.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read:<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/mentionlytics-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mentionlytics Competitors<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandmentions\">04 BrandMentions<\/h3>\n\n\n\n<p>BrandMentions is a social media analytics tool that offers web listening,&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-performance\/\">brand performance<\/a>&nbsp;monitoring, and audience insights.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social mention search and analysis<\/li>\n\n\n\n<li>Hashtag tracker<\/li>\n\n\n\n<li>Brand and social media trackers<\/li>\n\n\n\n<li>Sentiment analysis&nbsp;<\/li>\n\n\n\n<li>Competitor detection<\/li>\n\n\n\n<li>Historical data for up to 10 years<\/li>\n\n\n\n<li>Image recognition<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17b8fb8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17b8fb8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-3-1140x618.png\" alt=\"Facebook monitoring tools - mentionlytics\" class=\"wp-image-177576\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-3-1140x618.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-3-1536x833.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-3-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-3-300x163.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-3-248x135.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-3.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">BrandMentions dashboard<\/figcaption><\/figure>\n\n\n\n<p>What&#8217;s remarkable about BrandMentions is that it provides up to 10 years of historical data. So this tool is a bull&#8217;s eye if you need Facebook monitoring statistics from way back.<\/p>\n\n\n\n<p>Another great feature is image recognition. It allows you to track your logo across social media channels and beyond.<\/p>\n\n\n\n<p>Brandmentions boasts that it collects more mentions than similar apps due to superior social media coverage.<\/p>\n\n\n\n<p>While this claim holds compared to some platforms, it&#8217;s important to note that BrandMentions lacks coverage of TikTok and Twitch, unlike Brand24.<\/p>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deep historical data<\/li>\n\n\n\n<li>Image recognition<\/li>\n\n\n\n<li>Allows a comprehensive brand performance monitoring and competitor benchmarking with features like sentiment analysis and hashtag tracking<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lacks support for TikTok and Twitch<\/li>\n\n\n\n<li>Steep learning curve&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u2b50&nbsp;<strong>Overall verdict:<\/strong><\/p>\n\n\n\n<p>BrandMentions is a good choice for deep-diving into Facebook analytics over a long period.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a go-to solution for data-heavy analysis and historical insight, though missing some newer platforms and underperforming AI mean you\u2019ll have to do more of the analytical heavy lifting yourself.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17b9371&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17b9371\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-4-1140x561.png\" alt=\"mentionlytics features\" class=\"wp-image-177577\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-4-1140x561.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-4-1536x756.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-4-2048x1008.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-4-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-4-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-4-248x122.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-4.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best Facebook monitoring tool!\u00a0<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=157\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandwatch\">05 Brandwatch<\/h3>\n\n\n\n<p>Brandwatch specializes in consumer intelligence, social media management, and&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/what-is-influencer-marketing\/\">influencer marketing<\/a>.<\/p>\n\n\n\n<p>The tool also supports brand monitoring, content creation, and fostering&nbsp;<a href=\"https:\/\/brand24.com\/blog\/customer-engagement-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer engagement metrics<\/a>.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumer intelligence &amp; research<\/li>\n\n\n\n<li>Social media marketing strategy management<\/li>\n\n\n\n<li>Influencer marketing<\/li>\n\n\n\n<li>Brand monitoring<\/li>\n\n\n\n<li>Content creation&nbsp;<\/li>\n\n\n\n<li>Advanced demographics and filtering options<\/li>\n\n\n\n<li>All social media channels management<\/li>\n\n\n\n<li>Results and social media ROI measuring<\/li>\n\n\n\n<li>Historical data back to 2010<\/li>\n\n\n\n<li>Customizable social media reports<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17b988c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17b988c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"713\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-5-1140x713.png\" alt=\"brandwatch dashboard\" class=\"wp-image-177578\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-5-1140x713.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-5-1536x961.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-5-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-5-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-5-248x155.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-5.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brandwatch dashboard<\/figcaption><\/figure>\n\n\n\n<p>A big Brandwatch advantage is the use of AI for data analysis. It allows for automatic data segmentation, AI-powered conclusions, and AI-supported search.<\/p>\n\n\n\n<p>Plus, Brandwatch uses AI for its image recognition feature. This one will enable you to track your logos across the internet.<\/p>\n\n\n\n<p>According to G2 reviews, the biggest cons of Brandwatch include bugs in the system and limitations of the social media planner tool.<\/p>\n\n\n\n<p>I also compared Brandwatch and Brand24 on Capterra. Both tools receive high ratings, but Brand24 is rated slightly better, especially regarding customer service and ease of use.<\/p>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-powered analytics segments data and generates insights from Facebook discussions, helping you quickly understand trends without manual sorting.<\/li>\n\n\n\n<li>An extensive cross-channel coverage and tracking historical data back to 2010<\/li>\n\n\n\n<li>Integrates advanced features like image recognition (logo tracking online) and in-depth demographic filtering<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Software bugs and a somewhat limited content planner<\/li>\n\n\n\n<li>Quite difficult to use<\/li>\n\n\n\n<li>Higher than average pricing<\/li>\n<\/ul>\n\n\n\n<p>\u2b50&nbsp;<strong>Overall verdict:<\/strong><\/p>\n\n\n\n<p>Brandwatch is a choice for enterprise-level Facebook analytics. It combines AI insights, vast historical data, and even influencer tracking for a 360\u00b0 view of your brand.&nbsp;<\/p>\n\n\n\n<p>It\u2019s ideal for organizations that look for deep consumer intelligence and multi-platform management. Smaller marketers might find it too complex (and costly) for their more standard Facebook monitoring needs.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17b9cab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17b9cab\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"551\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-8-1140x551.png\" alt=\"brandwatch Facebook analysis\" class=\"wp-image-177581\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-8-1140x551.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-8-1536x742.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-8-2048x990.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-8-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-8-300x145.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-8-248x120.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-8.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read:<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brandwatch-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brandwatch Alternatives<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meltwater\">06 Meltwater<\/h3>\n\n\n\n<p>Meltwater is a Facebook analytics tool specializing in media intelligence, relations, and consumer and sales intelligence. It also provides social media analytics, management, and&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/brand-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand monitoring<\/a><\/li>\n\n\n\n<li>Media relations<\/li>\n\n\n\n<li>Social media analytics &amp; management<\/li>\n\n\n\n<li>Social listening<\/li>\n\n\n\n<li>Customer and sales intelligence<\/li>\n\n\n\n<li>Influencer marketing<\/li>\n\n\n\n<li>Sentiment analysis<\/li>\n\n\n\n<li>Trends analytics tool<\/li>\n\n\n\n<li>Demographics of your audience<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17ba016&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17ba016\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"747\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-9-1140x747.png\" alt=\"Meltwater dashboard\" class=\"wp-image-177582\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-9-1140x747.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-9-1536x1007.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-9-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-9-300x197.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-9-243x159.png 243w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-9.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater dashboard<\/figcaption><\/figure>\n\n\n\n<p>Significantly, Meltwater has no limits on the keywords you can monitor or the monthly mentions you can collect. This makes it a solid competitive alternative on the market.<\/p>\n\n\n\n<p>Meltwater provides endless valuable metrics, but there is no analysis element. You get a bunch of data that you need to interpret yourself.&nbsp;<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No limits on tracking &#8211; Meltwater lets you track unlimited keywords and mentions on Facebook<\/li>\n\n\n\n<li>Multiple Facebook metrics<\/li>\n\n\n\n<li>Combines Facebook data with media and PR coverage.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lower analysis capabilities compared to other tools<\/li>\n\n\n\n<li>Can feel overwhelming for new users.<\/li>\n<\/ul>\n\n\n\n<p>\u2b50\ufe0f&nbsp;<strong>Overall verdict:<\/strong><br>Meltwater is great for big teams that want unlimited Facebook tracking and lots of extra media data. However, you need time and skills to do more advanced analytics.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17ba449&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17ba449\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"575\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_meltwater_-1140x575.jpg\" alt=\"meltwater\" class=\"wp-image-177617\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_meltwater_-1140x575.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_meltwater_-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_meltwater_-300x151.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_meltwater_-248x125.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_meltwater_.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read:<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/meltwater-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Meltwater Alternatives<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mention\">07 Mention<\/h3>\n\n\n\n<p>Mention is one of the&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">social listening tools<\/a>&nbsp;offering Facebook insights on your audience, brand, market, and competitors. It also provides scheduling and social media management features.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media listening<\/li>\n\n\n\n<li>Facebook posts scheduling<\/li>\n\n\n\n<li>Competitive analysis<\/li>\n\n\n\n<li>Brand management<\/li>\n\n\n\n<li>Hashtag monitoring<\/li>\n\n\n\n<li>Facebook campaigns tracking<\/li>\n\n\n\n<li>Free Facebook tools&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17ba79d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17ba79d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"712\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-12-1140x712.png\" alt=\"Mention.com dashboard\" class=\"wp-image-177587\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-12-1140x712.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-12-1536x959.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-12-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-12-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-12-248x155.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-12.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention.com dashboard<\/figcaption><\/figure>\n\n\n\n<p>Mention wins with its free Facebook tools offered next to the paid Facebook analytics. You can use a Facebook username, post, or bio generator out of charge.<\/p>\n\n\n\n<p>I appreciated the post generator. You choose a topic and a tone of voice. I went for a Facebook post about digital marketing on X in a sarcastic style.&nbsp;<\/p>\n\n\n\n<p>The tool came up with a nice result. It could also be helpful to add one more category to pinpoint the post&#8217;s content expectations.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17baa5e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17baa5e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"918\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-13-1140x918.png\" alt=\"mention Facebook post generator\" class=\"wp-image-177588\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-13-1140x918.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-13-1536x1237.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-13-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-13-300x242.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-13-197x159.png 197w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-13.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>As for the flaws, the tool requires you to choose one project language. Because of this, you are unable to monitor your brand globally.&nbsp;<\/p>\n\n\n\n<p>Another shortcoming is that not all statistics are available immediately from your dashboard level. To access some, you need to create a report. This takes extra time and hinders seamless panel navigation.<\/p>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post scheduling<\/li>\n\n\n\n<li>Includes free tools like a Facebook post generator.<\/li>\n\n\n\n<li>Competitor benchmarking<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each project only supports one language<\/li>\n\n\n\n<li>Some stats are hidden in reports, not on the main dashboard<\/li>\n<\/ul>\n\n\n\n<p>\u2b50\ufe0f&nbsp;<strong>Overall verdict:<\/strong><br>Mention is a simple tool for small businesses that want to both track and post on Facebook. It gives a bit of everything, but it\u2019s not as detailed as the bigger tools.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17bad9f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17bad9f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"524\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_mentioncom-1140x524.jpg\" alt=\"Facebook monitoring tools - mention.com\" class=\"wp-image-177616\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_mentioncom-1140x524.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_mentioncom-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_mentioncom-300x138.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_mentioncom-248x114.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_mentioncom.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read:<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/meltwater-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Mention Alternatives<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyhole\">08 Keyhole<\/h3>\n\n\n\n<p>Keyhole is a social media analytics tool that promises to replace outdated spreadsheets. It offers multiple profile analyses, brand mentions collection, and influencer identification.<\/p>\n\n\n\n<p>Keyhole also supports hashtags, Facebook tracking, and monitoring Facebook marketing campaigns.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profile analytics tool<\/li>\n\n\n\n<li>Trend identification<\/li>\n\n\n\n<li>Social listening<\/li>\n\n\n\n<li>Hashtag analytics tool&nbsp;<\/li>\n\n\n\n<li>Facebook campaigns tracking<\/li>\n\n\n\n<li>Audience demographics<\/li>\n\n\n\n<li>Influencer identification<\/li>\n\n\n\n<li>Media Wall<\/li>\n\n\n\n<li>Social media reports<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17bb118&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17bb118\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"642\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-14-1140x642.png\" alt=\"keyhole dashboard\" class=\"wp-image-177589\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-14-1140x642.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-14-1536x866.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-14-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-14-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-14-248x140.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-14.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Keyhole dashboard<\/figcaption><\/figure>\n\n\n\n<p>Keyhole&#8217;s stand-out asset is QuickTrends. This feature lets you check the basic Facebook analytics for any keywords you wish.<\/p>\n\n\n\n<p>You don&#8217;t need to set up a separate project. If you want a quick overview, you can use QuickTrends.&nbsp;<\/p>\n\n\n\n<p>Even better, the searches are unlimited, and no data is consumed. With QuickTrends, you can compare up to 5 different topics without separate monitoring projects.<\/p>\n\n\n\n<p>Another feature of Keyhole that stands out is the Media Wall. It is a place where you can browse images posted under your keyword. This includes Instagram, Facebook, X, TikTok, and YouTube.<\/p>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great for tracking Facebook ads and hashtags<\/li>\n\n\n\n<li>QuickTrends shows instant keyword stats, with unlimited searches<\/li>\n\n\n\n<li>Custom dashboards and automated reports<\/li>\n\n\n\n<li>Predicts how campaigns might perform<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It can feel complex at first<\/li>\n\n\n\n<li>Underdeveloped social listening.<\/li>\n<\/ul>\n\n\n\n<p>\u2b50\ufe0f&nbsp;<strong>Overall verdict:<\/strong><\/p>\n\n\n\n<p>Keyhole is perfect for running Facebook campaigns and tracking hashtags. It\u2019s fast and helpful but comes with a higher price and a small learning curve.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17bb469&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17bb469\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"566\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_keyholeio-1140x566.jpg\" alt=\"keyhole analysis for Facebook monitoring \" class=\"wp-image-177615\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_keyholeio-1140x566.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_keyholeio-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_keyholeio-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_keyholeio-248x123.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_keyholeio.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best Facebook monitoring tool!\u00a0<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=157\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"awario\">09&nbsp;Awario<\/h3>\n\n\n\n<p>Awario is one of the Facebook reporting tools that tracks mentions and provides social media analytics.&nbsp;<\/p>\n\n\n\n<p>The tool analyzes the data collected through Facebook social listening, calculating metrics like reach, sentiment, and growth.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracking Facebook mentions<\/li>\n\n\n\n<li>Campaigns monitoring<\/li>\n\n\n\n<li>Analyzing Facebook data<\/li>\n\n\n\n<li>Competitor analysis<\/li>\n\n\n\n<li>Finding influencers<\/li>\n\n\n\n<li>Social media reporting tool&nbsp;<\/li>\n\n\n\n<li>Historical data for up to 6 months<\/li>\n\n\n\n<li>Geolocation<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17bb902&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17bb902\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"693\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-16-1140x693.png\" alt=\"awario dashboard\" class=\"wp-image-177591\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-16-1140x693.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-16-1536x934.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-16-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-16-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-16-248x151.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-16.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Awario dashboard<\/figcaption><\/figure>\n\n\n\n<p>What&#8217;s great about Awario is that it offers historical data for up to 6 months. This way, you can skip planning and setting up your project in advance. Historical data is at your fingertips anytime.<\/p>\n\n\n\n<p>The spectrum of functions looks promising. But according to G2 reviews, Brand24 wins in the ease of use, ease of setup &amp; quality of support.<\/p>\n\n\n\n<p>Moreover, Awario offers limited metrics, restricting your ability to understand your online performance fully.<\/p>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shows sentiment and reach of your mentions<\/li>\n\n\n\n<li>Can pull in 6 months of past data right away<\/li>\n\n\n\n<li>Strong filtering that allows for cutting out irrelevant mentions<\/li>\n\n\n\n<li>Multi-lingual support<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Has fewer metrics than bigger tools<\/li>\n\n\n\n<li>Advanced filters take practice to learn<\/li>\n<\/ul>\n\n\n\n<p>\u2b50\ufe0f&nbsp;<strong>Overall verdict:<\/strong><\/p>\n\n\n\n<p>Awario is a solid tool for tracking Facebook reputation and mentions. It\u2019s best at real-time monitoring, but not as rich in features as its rivals.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17bbca1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17bbca1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_awario-1140x576.jpg\" alt=\"Facebook monitoring tools mention.com\" class=\"wp-image-177614\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_awario-1140x576.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_awario-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_awario-300x152.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_awario-248x125.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_awario.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Further read:<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/awario-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Awario Alternatives<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"storyclash\">10 Storyclash<\/h3>\n\n\n\n<p>Storyclash is primarily an influencer marketing tool and offers Facebook monitoring.&nbsp;<\/p>\n\n\n\n<p>With Storyclash, you can discover authentic creators, measure the impact of your campaigns, and centralize all your data management.&nbsp;<\/p>\n\n\n\n<p>It stands out with its built-in Influencer CRM, which can replace spreadsheets with a more ordered database. Plus, you can set up the creator pipeline and track all the content, costs, and KPIs.<\/p>\n\n\n\n<p><strong>Regarding Facebook analytics, Storyclash offers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoring mentions<\/li>\n\n\n\n<li>Trend identification<\/li>\n\n\n\n<li>Competitor analysis<\/li>\n\n\n\n<li>Campaigns reporting<\/li>\n\n\n\n<li>Influencer marketing support<\/li>\n\n\n\n<li>Facebook influencers tracking<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17bc001&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17bc001\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"651\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-19-1140x651.png\" alt=\"soryclash dashboard\" class=\"wp-image-177594\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-19-1140x651.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-19-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-19-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-19-248x142.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-19.png 1146w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Storyclash dashboard<\/figcaption><\/figure>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focused on Facebook influencers and creators<\/li>\n\n\n\n<li>Finds trending Facebook posts easily.<\/li>\n\n\n\n<li>Influencer CRM to manage campaigns<\/li>\n\n\n\n<li>Clear dashboards with lots of metrics<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>What could be better:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High pricing<\/li>\n\n\n\n<li>Best for influencer work, not general monitoring.<\/li>\n\n\n\n<li>Reporting could be more automated<\/li>\n<\/ul>\n\n\n\n<p>\u2b50\ufe0f&nbsp;<strong>Overall verdict:<\/strong><\/p>\n\n\n\n<p>Storyclash is a great tool for brands that work with Facebook influencers. It\u2019s excellent for tracking creators and campaigns. However, note that the tool is quite pricey and very niche.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17bc37a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17bc37a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"656\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_storyclash-1140x656.jpg\" alt=\"Facebook monitoring tools - story clash\" class=\"wp-image-177613\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_storyclash-1140x656.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_storyclash-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_storyclash-300x173.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_storyclash-248x143.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_storyclash.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtochoose\">How to choose the right Facebook monitoring tool?<\/h2>\n\n\n\n<p>You&#8217;ve been introduced to the top 10 best Facebook analytics tools, leaving you with the task of choosing the right Facebook analytics tool for your needs.&nbsp;<\/p>\n\n\n\n<p>So, how do you pick the right tool?&nbsp;<\/p>\n\n\n\n<p>The answer is simple: <strong>try them!<\/strong><\/p>\n\n\n\n<p>By experimenting with each tool, you can determine which aligns best with your niche and objectives.<\/p>\n\n\n\n<p>If you need to narrow down your options, one of the best ways is to check what is the consumer attitude towards each tool. For example, I extracted the data from Brand24 and here are the results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand24<\/strong> &#8211; number of mentions: <strong>2131 (259 positive, 11 negative)<\/strong><\/li>\n\n\n\n<li><strong>Mentionlytics<\/strong> &#8211; number of mentions: <strong>285 (51 positive, 1 negative)<\/strong><\/li>\n\n\n\n<li><strong>BrandMentions<\/strong> &#8211; number of mentions: <strong>371 (37 positive, 3 negative)<\/strong><\/li>\n\n\n\n<li><strong>Brandwatch<\/strong> &#8211; number of mentions: <strong>4081 (585 positive, 31 negative)<\/strong><\/li>\n\n\n\n<li><strong>Awario<\/strong> &#8211; number of mentions: <strong>212 (26 positive, 5 negative)<\/strong><\/li>\n\n\n\n<li><strong>Meltwater<\/strong> &#8211; number of mentions: <strong>2713 (193 positive, 48 negative)<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fb17bc6f7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fb17bc6f7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_comparison.jpg\" alt=\"Facebook monitoring tools comparison\" class=\"wp-image-177611\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_comparison-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/facebook_monitoring_tool_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>In my opinion, Brand24 emerges as an exceptional Facebook insights tool. It offers comprehensive analysis, diverse metrics, and extensive coverage of sources.<\/p>\n\n\n\n<p>Moreover, Brand24 utilizes AI to analyze the data collected by your projects, thereby streamlining the workflow of every social media marketer.<\/p>\n\n\n\n<p>Other noteworthy options include Mentionlytics for its SIA, BrandMentions for its image recognition feature, and Brandwatch, which integrates both functionalities.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\ud83d\udca1 <strong>Pro tips:<\/strong><br><br>1\ufe0f\u20e3 In the pricing of each tool <strong>check which features are available from which subscription plan<\/strong>. Otherwise, after your purchase, you may discover that the function you needed the most is still behind a paywall.<br><br>2\ufe0f\u20e3 <strong>Many tools require you to choose one use case<\/strong>, e.g., brand monitoring, competitive analysis, hashtag tracking, and influencer finder. If you want to have them all, go for Brand24, which doesn&#8217;t force you to choose between its functionalities.<br><br>3\ufe0f\u20e3 Mix &amp; match! <strong>Try several Facebook analytics tools and go for the one you like the most<\/strong>. Most tools offer a free trial, so you don&#8217;t need to worry about the expenses.&nbsp;<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best Facebook monitoring tool!\u00a0<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=157\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Facebook monitoring tools give you the power to understand how your brand is seen online. They help you measure sentiment, track mentions, and analyze reach with clear metrics. <\/p>\n\n\n\n<p>Some tools, like Brand24, stand out with AI-driven insights and multi-platform coverage. Others, such as Meta Business Suite, work best for basic page analytics and scheduling. <\/p>\n\n\n\n<p>Tools like Mentionlytics and Brandwatch add advanced intelligence, while Storyclash focuses on influencer tracking. Depending on your goals, you can go for simplicity, broad coverage, or deep analytics. <\/p>\n\n\n\n<p>The key is to test different tools and see which one matches your brand\u2019s needs best. <\/p>\n\n\n\n<p>By doing so, you can save time, improve strategy, and respond to your audience needs &amp; expectations more effectively.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The choice of the right tool depends on <strong>the size of your business<\/strong>, your <strong>budget<\/strong>, and<strong> specific goals<\/strong>.<\/li>\n\n\n\n<li><strong>AI had become standard in social media monitoring tools<\/strong>, but human supervision remains important.<\/li>\n\n\n\n<li>Free tools are useful for small needs, but <strong>advanced monitoring usually requires investment<\/strong>.<\/li>\n\n\n\n<li><strong>Combining different tools<\/strong> can sometimes give the best overall insights.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=157\" title=\"Start a Brand24 14-day free trial\">Start a Brand24 14-day free trial<\/a> and boost your Facebook performance!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimize your performance with top Facebook monitoring tools! Check out the comparison of features for best fit with your needs and skyrocket Facebook results.<\/p>\n","protected":false},"author":79,"featured_media":163357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-163356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agnieszka","cf_author_last_name":"Wolanin","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/163356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=163356"}],"version-history":[{"count":27,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/163356\/revisions"}],"predecessor-version":[{"id":181969,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/163356\/revisions\/181969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/163357"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=163356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=163356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=163356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}