{"id":163778,"date":"2025-11-21T15:48:57","date_gmt":"2025-11-21T14:48:57","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=163778"},"modified":"2026-04-03T15:05:15","modified_gmt":"2026-04-03T13:05:15","slug":"youtube-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/youtube-mentions\/","title":{"rendered":"How to Track YouTube Mentions? [2026]"},"content":{"rendered":"\n<p><strong>In just 30 days, Red Bull generated over <strong>5,200 YouTube mentions. Why does it even matter? Because those mentions reached nearly 350 million users!<\/strong> And that is one of the reasons why Red Bull remains the top energy drink for several decades.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>What are YouTube mentions?<\/b><br>\nYouTube mentions are references to your brand in YouTube video titles, descriptions, comments, Shorts, or live streams. They can be <b>tagged <\/b>(@channelname, clickable and notifying the user) or <b>untagged <\/b>(just plain text, no notification).\n<br>\n<br>\n<b>How do you track YouTube mentions?<\/b><br>\nYou can track them manually on YouTube, but this only covers tagged mentions. To track both tagged and untagged mentions, you need a <b>social media monitoring tool<\/b>. \n<br>\n<br>\n<b>Why should you track YouTube mentions?<\/b>\n<br>\nThey help you: <br>\n&#8211; Boost visibility and engagement.<br>\n&#8211; Spot collaboration opportunities.<br>\n&#8211; Understand your audience better.<br>\n&#8211; Protect and build your channel\u2019s reputation.<br>\n&#8211; Improve YouTube SEO.<\/p>\n\n\n\n<p>Let&#8217;s remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube is the 2nd most visited website in the world.<\/strong> It generates over 100 billion visits each month and 1.2 trillion per year.<\/li>\n\n\n\n<li><strong>The average session lasts more than 20 minutes.<\/strong> That\u2019s proof it\u2019s still one of the best platforms for building a brand or business.<\/li>\n\n\n\n<li><strong>But content alone isn\u2019t enough.<\/strong> To fully use YouTube\u2019s potential, you need analytics. Data is power.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatareyt\"><strong>What are YouTube mentions?<\/strong><\/h2>\n\n\n\n<p><strong>YouTube mention means a situation when one platform user references or links to another user within any type of content available on the platform.&nbsp;<\/strong><\/p>\n\n\n\n<p>Mentions are important as they can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>notify the mentioned user to interact, improve engagement, or drive attention to the mentioned channel,<\/li>\n\n\n\n<li>inform you about your channel reputation,<\/li>\n\n\n\n<li>influence the YouTube SEO on the platform,<\/li>\n\n\n\n<li>boost your visibility in LLMs (e.g., ChatGPT, Gemini, or Perplexity).<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\nMentions on YouTube don\u2019t just impact engagement and SEO on the platform. In 2025, they\u2019ve become critical for another reason: <b>visibility in Large Language Models (LLMs)<\/b>.\n<br>\n<br>\nTools like ChatGPT, Gemini, or Perplexity AI increasingly rely on publicly available mentions across platforms. That means <b>every time your channel is mentioned (even without a link) it contributes to <a href=https:\/\/brand24.com\/blog\/brand-mentions-seo\/>how visible you are in AI-driven search results<\/a><\/b>. \n<br>\n<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Track YouTube mentions like a pro!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tagged mentions<\/h3>\n\n\n\n<p>Imagine you upload a YouTube video. How would you credit the co-author? Or grab other channel\u2019s attention?<\/p>\n\n\n\n<p>Most probably, you\u2019ll use \u201c@\u201d symbol + channel name.<strong> This way, you create a so-called tagged YouTube mention, that is clickable.&nbsp;<\/strong><\/p>\n\n\n\n<p>Such mention informs the tagged user that you mentioned him or his channel (unless he turned off his notifications\u2026 but that\u2019s something out of your control).<\/p>\n\n\n\n<p>Yeah, it works like in the case of <a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram mentions<\/a> &amp; <a href=\"https:\/\/brand24.com\/blog\/twitter-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter mentions<\/a>.<\/p>\n\n\n\n<p>In practice, there are three situations when we talk about a tagged YouTube mention:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In a video title<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efd7b55&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efd7b55\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"555\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_title.jpg\" alt=\"youtube mentions in title\" class=\"wp-image-163783\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_title.jpg 532w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_title-300x313.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_title-152x159.jpg 152w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">YouTube mention in a video title<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In a video description<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efd83d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efd83d4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"236\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_description-1-1140x236.jpg\" alt=\"youtube mentions description\" class=\"wp-image-163785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1-1140x236.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1-300x62.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1-248x51.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The example of YouTube tagged mention in a video description<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In a comment<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efd8bd9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efd8bd9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"502\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_comment-1140x502.jpg\" alt=\"youtube comment\" class=\"wp-image-163786\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment-1140x502.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment-300x132.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment-248x109.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tagged username mention in a comment<\/figcaption><\/figure>\n\n\n\n<p>Using tagged YouTube mentions has several advantages.<\/p>\n\n\n\n<p>Firstly,<strong> it is very useful to promote one or more of your other channels.<\/strong><\/p>\n\n\n\n<p>Imagine a situation when you have another channel (i.e., in a different language). You could tag that channel in the title or description of your video.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efd9419&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efd9419\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/image.jpeg\" alt=\"multiple youtube mentions\" class=\"wp-image-163797\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image.jpeg 1108w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-300x187.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-248x154.jpeg 248w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">&#8220;Good Times Bad Times&#8221; channel uses mentions in description to promote his channel in other languages<\/figcaption><\/figure>\n\n\n\n<p>Secondly, <strong>to grab other creators&#8217; attention<\/strong>.<\/p>\n\n\n\n<p>You could use tagged YouTube mentions to collaborate with creators or praise them for their input on your content.<\/p>\n\n\n\n<p>It is much easier to click the mention sign and then go to that channel to subscribe, for example.<\/p>\n\n\n\n<p>Besides, a tagged mention looks sexy. A plain URL &#8211; not.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>@Brand24<\/b> vs. <b>https:\/\/www.youtube.com\/@brand24<\/b>\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Untagged mentions<\/h3>\n\n\n\n<p>However, not every mention on YouTube is tagged.<\/p>\n\n\n\n<p>I would even say that tagged mentions are in the minority. A vast minority.<\/p>\n\n\n\n<p><strong>Untagged mention means a situation when someone uses a YouTube channel name or username without typing &#8220;@&#8221; at the beginning.<\/strong><\/p>\n\n\n\n<p>It&#8217;s just plain text. No notification.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efd9d03&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efd9d03\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"274\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_untagged-1140x274.jpg\" alt=\"untagged youtube mentions\" class=\"wp-image-163789\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged-1140x274.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged-300x72.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged-248x60.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Untagged mention example detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>Untagged mentions are tricky for each YouTube creator.<\/p>\n\n\n\n<p>Someone is talking about you, and you can&#8217;t control it.<\/p>\n\n\n\n<p>You don&#8217;t even know who, why, and where mentioned you!<\/p>\n\n\n\n<p>Yikes!<\/p>\n\n\n\n<p>Fortunately, there is a way to track untagged mentions and never miss a conversation about you and your YouTube channel.<\/p>\n\n\n\n<p>You need the help of a social media monitoring tool!<\/p>\n\n\n\n<p>&lt;<a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> enters the stage&gt;<\/p>\n\n\n\n<p>Benefits of tracking mentions on YouTube:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can <strong>discover opportunities to collaborate<\/strong> with other creators.<\/li>\n\n\n\n<li>You can <strong>enhance engagement around your channel<\/strong> by responding to mentions.<\/li>\n\n\n\n<li>You can <strong>get content strategy insights <\/strong>by observing what resonates with your audience.<\/li>\n\n\n\n<li>You can <strong>take care of your reputation <\/strong>by reacting to negative mentions.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Track tagged &amp; untagged YouTube mentions!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtoyt\"><strong>How to track YouTube mentions?<\/strong><\/h2>\n\n\n\n<p>All right, we already know what YouTube mentions are.<\/p>\n\n\n\n<p>It&#8217;s time to see how to track them properly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manualtracking\"><strong>01 Manual tracking<\/strong><\/h3>\n\n\n\n<p>Let&#8217;s check what YouTube has to offer regarding tracking mentions.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start by opening a YouTube studio.<\/li>\n\n\n\n<li>Tap &#8220;Comments&#8221; from the left menu and switch the view to &#8220;Mentions&#8221;.<\/li>\n\n\n\n<li>In the Mentions tab, you can see all your channel new mentions.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efda9a7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efda9a7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"546\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_yt_studio-1140x546.jpg\" alt=\"youtube studio mentions\" class=\"wp-image-163790\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-1140x546.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-300x144.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">You can find your channel mentions in YouTube Studio<\/figcaption><\/figure>\n\n\n\n<p>Unfortunately, YouTube Studio doesn&#8217;t offer any mentions analytics and it only captures tagged mentions.<\/p>\n\n\n\n<p>The only thing you can do around your YouTube mentions here is to set up notifications (it should be done by default).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efdb1b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efdb1b8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"732\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_studio_notifications-1140x732.jpg\" alt=\"mentions notifications\" class=\"wp-image-163791\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-1140x732.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>And that&#8217;s pretty much everything you can do about your mentions in YouTube Studio.<\/p>\n\n\n\n<p>If you want to make detailed analytics with that tool, you must do it manually.<\/p>\n\n\n\n<p>Do I really need to describe how time-consuming and tiresome such an analysis is?<\/p>\n\n\n\n<p>There is an easier way. Much, much easier!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialmediamonitoring\"><strong>02 Using a social media monitoring tool<\/strong><\/h3>\n\n\n\n<p><strong>Social <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring tools<\/a> are software used to track, filter, and analyze mentions &amp; conversations across social media platforms.<\/strong><\/p>\n\n\n\n<p>The top <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening<\/a> tools, like Brand24, offer a freaking impressive set of insights regarding your YouTube (tagged &amp; untagged) mentions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mentions volume, reach, and AI Anomaly Detector;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sentiment analysis<\/a>;<\/li>\n\n\n\n<li>Topic Analysis;<\/li>\n\n\n\n<li>Advanced search bar;<\/li>\n\n\n\n<li>Top influencers &amp; most influential channels;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Presence Score<\/a> &amp; <a href=\"https:\/\/brand24.com\/blog\/online-reputation-score\/\" target=\"_blank\" rel=\"noopener\" title=\"Reputation Score\">Reputation Score<\/a><\/li>\n\n\n\n<li>&#8230; and many more!<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Track YouTube mentions with Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Okay, but how do <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"social media monitoring tools\">social media monitoring tools<\/a> get all these data?<\/p>\n\n\n\n<p>They have access to public mentions published on multiple sources.<\/p>\n\n\n\n<p>They usually track and analyze mentions from YouTube, Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Quora, Telegram, and Twitch.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efdbda5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efdbda5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"672\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-1140x672.jpg\" alt=\"Brand24 YouTube mentions dashboard\" class=\"wp-image-163792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-1140x672.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 YouTube mentions dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The AI Anomaly Detector.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When something strange happens in your project (i.e., a sudden spike in mentions volume), the AI scans the web to find the possible cause.<\/li>\n\n\n\n<li>Later, the Anomaly Detector presents its conclusions in two or three sentences.<\/li>\n\n\n\n<li><strong>It does the job of digging through hundreds of mentions in 3 seconds.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Look at the example of PewDiePie.<\/strong><\/p>\n\n\n\n<p>According to the Anomaly Detector, the significant spike in mentions was caused mostly by PewDiePie &#8211; MrBeast collaboration.<\/p>\n\n\n\n<p>I checked it manually, and the Anomaly Detector was absolutely correct!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efdc64c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efdc64c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-1140x581.jpg\" alt=\"brand24 ai mentions analytics with anomaly detector\" class=\"wp-image-163793\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-1140x581.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-300x153.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-248x126.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s AI Anomaly Detector speeds up YouTube mentions analytics<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Progress Tracking<\/h3>\n\n\n\n<p>How do you know if you&#8217;re doing better now than in the past?<\/p>\n\n\n\n<p>Just go to the Compare Periods feature and filter the results to YouTube only.<\/p>\n\n\n\n<p>That&#8217;s how you&#8217;ll get the table summarizing your progress.<\/p>\n\n\n\n<p><strong>Example of PewDiePie.<\/strong><\/p>\n\n\n\n<p>This time, I&#8217;d rather say &#8211; a regress. As you can see below, this YouTuber&#8217;s performance generally worsens. Especially in the case of reach (a drop of 63%!).<\/p>\n\n\n\n<p>Hopefully, his collaboration with MrBeast will reverse this negative trend.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efdcf04&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efdcf04\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_compare-1140x689.jpg\" alt=\"compare periods ai brand24\" class=\"wp-image-163794\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare-1140x689.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compare Periods dashboard in the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p>Benefits of tracking mentions using an advanced YouTube monitoring tool:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive data<\/strong> &#8211; you have access to both tagged &amp; untagged YouTube mentions with one tool;<\/li>\n\n\n\n<li><strong>Detailed data<\/strong> &#8211; you can check multiple mentions metrics, including sentiment, top influencers, period comparison, etc.;<\/li>\n\n\n\n<li><strong>Fast &amp; effective analytics<\/strong> &#8211; you save your time on analyses thanks to dashboards and the AI Anomaly Detector;<\/li>\n\n\n\n<li><strong>Multi-channel approach<\/strong> &#8211; you don&#8217;t have to pay for multiple tools if you choose the one accessing many data sources;<\/li>\n\n\n\n<li><strong>Guarding brand reputation<\/strong> &#8211; you can immediately to negative comments and prevent a <a href=\"https:\/\/brand24.com\/blog\/brand-reputation-crisis-management\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand reputation crisis<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtoanalyze\"><strong>How to analyze YouTube mentions to gain insights?<\/strong><\/h2>\n\n\n\n<p>Thanks to the stars, AI is increasingly taking over monotonous tasks for us. And <strong>Brand24&#8217;s AI Insights<\/strong> is a great example of that trend.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The machine learning algorithm goes through your project (i.e., monitored YouTube channel).<\/li>\n\n\n\n<li>Later, it summarizes all the data through texts and charts.<\/li>\n\n\n\n<li>AI Insights not only present trends but also generate actionable recommendations.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efdd874&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efdd874\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"643\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-1140x643.jpg\" alt=\"brand24 AI Insights streamlines analytics process\" class=\"wp-image-163795\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-1140x643.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-248x140.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Insights streamlines the analytics process<\/figcaption><\/figure>\n\n\n\n<p>If that&#8217;s not enough for you, visit the <strong><a href=\"https:\/\/brand24.com\/blog\/ai-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI Metrics<\/a> <\/strong>tab.<\/p>\n\n\n\n<p>This feature presents additional data extracted from your project.<\/p>\n\n\n\n<p>Here, you can check which mentions&#8217; source generates the most positive buzz around your YouTube channel.<\/p>\n\n\n\n<p>Or, on the contrary, discover your haters&#8217; favorite platform.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d711efde157&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d711efde157\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"821\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-1140x821.jpg\" alt=\"brand24 ai metrics for youtube mentions\" class=\"wp-image-163796\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-1140x821.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-300x216.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-221x159.jpg 221w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Metrics &#8211; another Brand24&#8217;s feature boosting YouTube mentions<\/figcaption><\/figure>\n\n\n\n<p>Personally, I like to think about these features as an analyst I&#8217;ve hired.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Analyze YouTube mentions with the AI!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>YouTube is a super influential platform. But to make the most of it, you must really get into analytics.<\/p>\n\n\n\n<p>If you want to do it like a pro, you shouldn&#8217;t rely only on YouTube Studio. Unfortunately, it&#8217;s too basic. Use a professional social media monitoring tool.<\/p>\n\n\n\n<p>Except, use a professional social media monitoring tool.<\/p>\n\n\n\n<p>It gives you detailed insights regarding both tagged &amp; untagged mentions, streamlines analytics with AI solutions, and supports your holistic <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand awareness<\/a> strategy.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube mentions increase interactions, improve engagement, drive attention, benchmark channel reputation, and impact YouTube SEO.<\/li>\n\n\n\n<li>Tagged mentions notify users, while untagged mentions remain unnoticed (unless you use a social media monitoring tool).<\/li>\n\n\n\n<li>YouTube Studio doesn&#8217;t include any mentions analytics.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/social-media-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"Social media tools\">Social media tools<\/a> like Brand24 offer advanced analytics for both tagged &amp; untagged YouTube mentions.<\/li>\n\n\n\n<li>AI features significantly speed up a YouTube mentions analytics process.<\/li>\n<\/ul>\n\n\n\n<p>Level up your YouTube analytics! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" title=\"Start a 14-day free trial!\">Start a 14-day free trial!<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube mentions play more important role than you think. How to use them? And how to track YouTube mentions? Here you will find all the answers!<\/p>\n","protected":false},"author":83,"featured_media":163799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-163778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/163778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=163778"}],"version-history":[{"count":27,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/163778\/revisions"}],"predecessor-version":[{"id":182966,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/163778\/revisions\/182966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/163799"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=163778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=163778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=163778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}