{"id":164547,"date":"2025-11-20T15:12:00","date_gmt":"2025-11-20T14:12:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=164547"},"modified":"2025-12-10T16:31:59","modified_gmt":"2025-12-10T15:31:59","slug":"podcast-metrics","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/podcast-metrics\/","title":{"rendered":"9 Key Podcast Metrics You Should Track in 2026"},"content":{"rendered":"\n<p><strong>Competition among podcasts is incredibly high. There are 6 MILLION podcast titles ONLY on Spotify. Are you wondering what determines the podcast&#8217;s success? There are a lot of different metrics to measure it. You need to know which ones matter, what they represent, and how to measure them. Here are 9 key podcast metrics you definitely should track. Keep reading!<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Tracking podcast metrics<\/strong> is crucial for many reasons. It helps to understand the audience and improve the quality of the podcast. You can easily tailor your content to meet your audience&#8217;s expectations. But most importantly, tracking the right metrics provides valuable data that can attract sponsors and advertisers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-podcast-metrics\"><strong>Key podcast metrics to track:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"number-of-listeners\"><strong>01 Number of listeners<\/strong><\/h3>\n\n\n\n<p>The number of podcast listeners shows the audience size. It&#8217;s the most important metric! You may ask, why?<\/p>\n\n\n\n<p>The more listeners a podcast has, the more attractive it is to potential sponsors or advertisers.<\/p>\n\n\n\n<p>Imagine a brand wanting to appear on a TV show nobody watches. It doesn&#8217;t make sense! Creators have more earning potential when their podcast is listened to by many people.<\/p>\n\n\n\n<p>The number of listeners can encourage people to check out your podcast. You can communicate this number on your social media!<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>This metric is provided by podcast-hosting platforms like Apple Podcasts for Creators.<\/p>\n\n\n\n<p>Depending on the platform, this indicator may show:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Roughly how big is your audience<\/li>\n\n\n\n<li>The exact number of unique listeners to a particular episode and the number of listeners to all episodes<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a64524d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a64524d0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"745\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-1.png\" alt=\"Dashboard of Apple Podcasts for Creators\" class=\"wp-image-164549\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1-300x224.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1-213x159.png 213w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apple Podcasts for Creators dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Track key podcast metrics!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-volume\"><strong>02 The volume of mentions<\/strong><\/h3>\n\n\n\n<p>The volume of mentions indicates that people talk about the podcast across various sources like sites, social media channels, etc.<\/p>\n\n\n\n<p>By tracking this metric, you can control what the audience says about the podcasts and respond quickly if needed.<\/p>\n\n\n\n<p>It&#8217;s good when your content is talked about! Thanks to it, your podcast awareness is increasing.<\/p>\n\n\n\n<p>Mentions make you more likely to get new listeners!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>41%<\/strong> of podcast listeners discover <strong>new podcasts through online sources<\/strong> (Adobe Digital Insights 2019: Podcast &amp; Audiobook).<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>It would be hard for you to track mentions manually.<\/p>\n\n\n\n<p>Fortunately, there are <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\">media monitoring tools<\/a> such as <a href=\"https:\/\/brand24.com\/\"><strong>Brand24<\/strong><\/a> that collect all mentions (even untagged ones) in one place in real-time.<\/p>\n\n\n\n<p>The sources that Brand24 monitors are not only social media platforms but also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>News<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Forums and review sites<\/li>\n\n\n\n<li>Newsletters<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>And much more!<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6452f8e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6452f8e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"306\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-2.png\" alt=\"Mentions of the Huberman Lab podcast \u2013 chart view\" class=\"wp-image-164550\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-2.png 858w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-2-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-2-248x88.png 248w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions of the Huberman Lab podcast \u2013 chart view<\/figcaption><\/figure>\n\n\n\n<p>The spike in people mentioning your podcast may happen suddenly.<\/p>\n\n\n\n<p>You don&#8217;t have to investigate on your own what caused the increase. Brand24 will do it for you!<\/p>\n\n\n\n<p>It has an AI-powered feature &#8211; the <strong>Anomaly Detector<\/strong>, which briefly explains what happened.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6453262&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6453262\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"237\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-3.png\" alt=\"Anomaly Detecor in Brand24 - the spike in mentions of the Huberman Lab podcast\" class=\"wp-image-164551\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-3.png 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-3-300x71.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-3-248x59.png 248w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anomaly Detecor in Brand24 &#8211; the spike in mentions of the Huberman Lab podcast<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Track the volume of mentions and other podcast metrics!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"average\"><strong>03 Average listening time<\/strong><\/h3>\n\n\n\n<p>This metric shows the average time people spend listening to your podcast.<\/p>\n\n\n\n<p>It helps determine how engaging an episode of your podcast is. Of course, the longer the average listening time, the better.<\/p>\n\n\n\n<p>For example, in Apple Podcasts, a person who has listened to at least 20 minutes of an episode, or 40%, is counted as an engaged listener.<\/p>\n\n\n\n<p>Observing it can help you frame the podcast strategy. You can start doing shorter episodes or, on the contrary, longer episodes containing more in-depth information.<\/p>\n\n\n\n<p>As you notice that the current format of your podcast is not engaging, you may also decide to make bigger changes.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>Similar to the number of listeners, this metric is available on podcast-hosting platforms.<\/p>\n\n\n\n<p>Usually, this metric is calculated for a single episode, and then the average value is computed for all podcast episodes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment\"><strong>04 Sentiment<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">Sentiment<\/a> is an excellent complement to the previously mentioned metric &#8211; volume of mentions.<\/p>\n\n\n\n<p>This key metric shows how people feel about your podcast. They can be positive, negative, or neutral.<\/p>\n\n\n\n<p>Thanks to sentiment analysis, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain insights that will help you improve your podcast<\/li>\n\n\n\n<li>React quickly to negative mentions and avoid crisis<\/li>\n\n\n\n<li>Monitor your podcast&#8217;s reputation in real-time<\/li>\n\n\n\n<li>Keep your audience happy and satisfied<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>You must use a third-party tool like Brand24 to measure sentiment.<\/p>\n\n\n\n<p>All collected mentions are categorized and presented as a line chart.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a64537f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a64537f8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"310\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-4.png\" alt=\"Sentiment analysis of the Huberman Lab podcast\" class=\"wp-image-164552\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-4.png 874w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-4-300x106.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-4-248x88.png 248w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment analysis of the Huberman Lab podcast<\/figcaption><\/figure>\n\n\n\n<p>And also as a list. So, you can go directly to the source and respond to a negative opinion about your podcast.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6453ab9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6453ab9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"283\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-5.png\" alt=\"Negative mention about the Huberman podcast detected by Brand24\" class=\"wp-image-164553\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-5.png 874w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-5-300x97.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-5-248x80.png 248w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative mention about the Huberman podcast detected by Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Track sentiment with Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"followers\"><strong>05 Followers<\/strong><\/h3>\n\n\n\n<p>The number of followers is another audience metric. Followers are also called subscribers on some podcast platforms like Google Podcasts.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Just FYI, after June 23, 2024, <strong>Google Podcasts will no longer exist<\/strong>. The content published there will be available on YouTube Music.<\/p>\n\n\n\n<p>This metric tells how many podcast listeners clicked the &#8220;follow&#8221; or &#8220;subscribe&#8221; button.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6453efa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6453efa\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"451\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-6.png\" alt=\"Huberman Lab on Spotify\" class=\"wp-image-164554\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-6.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-6-300x135.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-6-248x112.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Huberman Lab on Spotify<\/figcaption><\/figure>\n\n\n\n<p>Your followers get notifications about new episodes, and your podcast is visible in their library.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6454183&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6454183\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"950\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics.jpg\" alt=\"Followed podcast in the Spotify library\" class=\"wp-image-164555\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics.jpg 644w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-300x443.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-108x159.jpg 108w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Followed podcast in the Spotify library<\/figcaption><\/figure>\n\n\n\n<p>It might seem that the number of followers does not matter. Well, nothing could be further from the truth.<\/p>\n\n\n\n<p>Followers are more active towards the podcasts they follow than those they don&#8217;t. In other words, they listen to all podcast episodes, not just single ones, or come back to listen to a particular episode once again.<\/p>\n\n\n\n<p>Losing followers can be a sign that the content is becoming less entertaining.<\/p>\n\n\n\n<p>Every follower is at a premium because they are loyal, and reaching them is easier.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><strong><br><\/strong>The only way to measure the number of followers is to use the tool for creators provided by the platform on which your podcast is released.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"non-social\"><strong>06 Non-social &amp; social media reach<\/strong><\/h3>\n\n\n\n<p>You must observe these two metrics as a podcaster or a marketer interested in podcast product placement.<\/p>\n\n\n\n<p>Non-social reach is an estimated number of people who could have seen the mentions of a podcast on the Internet, excluding social media.<\/p>\n\n\n\n<p>On the other hand, social media reach is an estimated number of people that could have contact with social media posts containing information about the podcast.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>Both types of podcast&#8217;s reach are measured by <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">social listening tools<\/a> such as Brand24.<\/p>\n\n\n\n<p>Let&#8217;s look at the Huberman Lab podcast to give you an idea.<\/p>\n\n\n\n<p>Only during the 30 days, it achieved a social media reach of 11,949,349 and a non-social reach of 2,793,282.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a64544dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a64544dc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"188\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-7.png\" alt=\"The non-social &amp; social media reach of the Huberman Lab podcast provided by Brand24\" class=\"wp-image-164556\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-7.png 388w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-7-300x145.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-7-248x120.png 248w\" sizes=\"auto, (max-width: 388px) 100vw, 388px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The non-social &amp; social media reach of the Huberman Lab podcast provided by Brand24<\/figcaption><\/figure>\n\n\n\n<p>In comparison, Science Friday (the competing podcast) gained 137,687 social media reach and 1,410,736 non-social reach.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6454789&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6454789\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"196\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-8.png\" alt=\"The non-social &amp; social media reach of the Science Friday podcast provided by Brand24\" class=\"wp-image-164557\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-8.png 391w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-8-300x150.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-8-248x124.png 248w\" sizes=\"auto, (max-width: 391px) 100vw, 391px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The non-social &amp; social media reach of the Science Friday podcast provided by Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Measure podcast performance with Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ratings\"><strong>07 Ratings and reviews<\/strong><\/h3>\n\n\n\n<p>Podcast ratings refer to how listeners have rated podcasts on podcast platforms.<\/p>\n\n\n\n<p>Why are ratings so important?<\/p>\n\n\n\n<p>First of all, it affects the podcast&#8217;s visibility on the platforms. The higher the ratings, the higher the search display position.<\/p>\n\n\n\n<p>Besides, a podcast with good ratings encourages to listen to it.<\/p>\n\n\n\n<p>If you had to choose between a podcast with an average rating of 2.5\/5 and 4.8\/5, which would you choose?<\/p>\n\n\n\n<p>I&#8217;m willing to bet on the one with the higher rating.<\/p>\n\n\n\n<p>However, the podcasts&#8217; success is not measured by numbers only. Audience feedback also counts.<\/p>\n\n\n\n<p>Negative and positive reviews are valuable for everyone, not just creators. People interested in listening to a given podcast check reviews to see whether it is something actually for them.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>Podcast ratings are usually expressed in numbers or starts (often ranging from 1 to 5).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6454ca8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6454ca8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"213\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-9.png\" alt=\"The Huberman Lab podcast rating on Spotify\" class=\"wp-image-164558\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-9.png 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-9-300x64.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-9-248x53.png 248w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Huberman Lab podcast&#8217;s rating on Spotify<\/figcaption><\/figure>\n\n\n\n<p>Ratings and reviews can be given on the podcast platforms. They are available to everyone, both creators and listeners.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6454f2b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6454f2b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"750\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-1.jpg\" alt=\"The Huberman Lab podcast's rating &amp; review on Apple Podcasts\" class=\"wp-image-164559\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1.jpg 706w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1-300x319.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1-150x159.jpg 150w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Huberman Lab podcast&#8217;s rating &amp; review on Apple Podcasts<\/figcaption><\/figure>\n\n\n\n<p>However, people are not limited to only giving feedback in places specifically designed for it.<\/p>\n\n\n\n<p>You should support yourself with Brand24 &#8211; it catches reviews posted in different places.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a64551d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a64551d4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"286\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-11.png\" alt=\"The positive review on Twitter (X) about the Huberman Lab podcast detected by Brand24\" class=\"wp-image-164561\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-11.png 876w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-11-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-11-248x81.png 248w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positive review on Twitter (X) about the Huberman Lab podcast detected by Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audience\"><strong>08 Audience demographics<\/strong><\/h3>\n\n\n\n<p>This key metric is answers to questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who are the listeners?<\/li>\n\n\n\n<li>How old are they?<\/li>\n\n\n\n<li>Where do they live?<\/li>\n\n\n\n<li>What are their listening behaviors?<\/li>\n\n\n\n<li>What device do they use to listen to podcasts?<\/li>\n<\/ul>\n\n\n\n<p>Analyzing podcast demographics will show you the identity of your listeners. You will understand them better and be able to tailor your podcast content even more.<\/p>\n\n\n\n<p>It will increase the probability of your podcast&#8217;s success incredibly.<\/p>\n\n\n\n<p>You can adjust your <a href=\"https:\/\/brand24.com\/blog\/podcast-marketing-strategy\/\">podcast marketing strategy<\/a> thanks to your audience data.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>Audience analytics is presented in a creator dashboard of podcast platforms.<\/p>\n\n\n\n<p>If you need advanced analytics for multiple podcasts, use additional tools such as Megaphone by Spotify.<\/p>\n\n\n\n<p>It provides publisher and show-level data on listeners based on advanced demographic traits.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitor your podcast success!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"downloads\"><strong>09 Downloads<\/strong><\/h3>\n\n\n\n<p>Downloads indicate how many downloads to the device an episode has.<\/p>\n\n\n\n<p>The platforms offer to download episodes so people can listen to podcasts offline without Internet access.<\/p>\n\n\n\n<p>This podcast metric shows how devoted and engaged the listeners are. Those who download podcasts want the option to listen to them in any situation at any time.<\/p>\n\n\n\n<p>Remember that downloading an episode is not the same as listening to it.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>Measuring the number of podcast episode downloads is performed by podcast-hosting platforms, just as with some other metrics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip-advance-tools\"><strong>Tip: Advanced tools can analyze metrics for you<\/strong><\/h2>\n\n\n\n<p>As you realize, performance metrics can be tracked using various tools available on the major podcast platforms. The most popular are Spotify for Podcasters and Apple Podcasts for Creators.<\/p>\n\n\n\n<p>There are also advanced tools to analyze key metrics and measure podcast success that are not tracked by any of the tools mentioned above. These metrics are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The volume of mentions, including social media mentions<\/li>\n\n\n\n<li>Sentiment<\/li>\n\n\n\n<li>Non-social &amp; social media reach<\/li>\n\n\n\n<li>Ratings and reviews from all online sources<\/li>\n<\/ul>\n\n\n\n<p>With help comes <strong>Brand24<\/strong>!<\/p>\n\n\n\n<p>It not only analyzes the data but also provides valuable insights.<\/p>\n\n\n\n<p>Why is it important?<\/p>\n\n\n\n<p>Because you don&#8217;t have to puzzle over provided data &#8211; you don&#8217;t waste your time!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">How successful is your podcast? Check it out now!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Brand24 has <strong>Metrics Analysis<\/strong> &#8211; an AI-powered feature that analyzes key metrics and gives you actionable insights.<\/p>\n\n\n\n<p>It contains a brief description of all metrics. Take a look at Huberman Lab&#8217;s summary:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a645597a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a645597a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"544\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-12.png\" alt=\"Metrics Analysis of the Huberman Lab podcast - summary\" class=\"wp-image-164562\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-12.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-12-300x219.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-12-218x159.png 218w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Metrics Analysis of the Huberman Lab podcast &#8211; summary<\/figcaption><\/figure>\n\n\n\n<p>What&#8217;s more, Brand24 automatically categorizes sentiment based on sources. It shows which source generates the most negative mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6455c2c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6455c2c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"471\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-13.png\" alt=\"Metrics Analysis of the Huberman Lab podcast - sentiment\" class=\"wp-image-164563\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-13.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-13-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-13-248x156.png 248w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Metrics Analysis of the Huberman Lab podcast &#8211; sentiment<\/figcaption><\/figure>\n\n\n\n<p>It also detects emotions: admiration, disgust, joy, fear, sadness and anger. This tool is like<strong> <\/strong><a href=\"https:\/\/brand24.com\/blog\/emotion-detection-software\/\" title=\"\">emotion detection software<\/a>!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6455ec0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6455ec0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"475\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-14.png\" alt=\"Metrics Analysis of the Huberman Lab podcast - emotions\" class=\"wp-image-164564\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-14.png 747w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-14-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-14-248x159.png 248w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Metrics Analysis of the Huberman Lab podcast &#8211; emotions<\/figcaption><\/figure>\n\n\n\n<p>Metrics Analysis also provides reach efficiency. It&#8217;s the average reach generated by one mention in every source.<\/p>\n\n\n\n<p>As you can see in the example of Huberman Lab, the average reach of one mention in videos is more than 89,000 (!).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d90a6456172&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d90a6456172\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"529\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-15.png\" alt=\"Metrics Analysis of the Huberman Lab podcast - reach efficiency\" class=\"wp-image-164565\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-15.png 760w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-15-300x209.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-15-228x159.png 228w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Metrics Analysis of the Huberman Lab podcast &#8211; reach efficiency<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Get powerful podcast insights!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>No matter what platform you publish podcasts on, you must monitor the right metrics to measure podcast success.<\/p>\n\n\n\n<p>Manual tracking is impossible. You have to use tools that will do it automatically.<\/p>\n\n\n\n<p>Choose a tool that makes <a href=\"https:\/\/brand24.com\/blog\/podcast-monitoring-tools\/\">podcast monitoring<\/a> as easy as possible and offers valuable insights.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Podcasting is a big industry. It doesn&#8217;t matter if you&#8217;re an individual or a brand; tracking metrics is necessary to grow your podcast.<\/li>\n\n\n\n<li>Both quantitative and qualitative metrics (like audience reviews) are meaningful.<\/li>\n\n\n\n<li>Some podcast metrics are available in the tools provided by podcast hosting platforms.<\/li>\n\n\n\n<li>For more advanced metrics, such as the number of mentions and their sentiment, you need to use external podcast analytics solutions like Brand24.<\/li>\n<\/ul>\n\n\n\n<p>Are you ready to start monitoring your podcast metrics? Start with a <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\"><strong>Brand24 14-day free trial.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking podcast metrics is very beneficial, especially if you are a podcast creator. Check out 9 key metrics you should be tracking in 2025!<\/p>\n","protected":false},"author":84,"featured_media":164567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-164547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/164547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=164547"}],"version-history":[{"count":10,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/164547\/revisions"}],"predecessor-version":[{"id":179380,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/164547\/revisions\/179380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/164567"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=164547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=164547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=164547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}