{"id":164638,"date":"2024-05-09T15:17:44","date_gmt":"2024-05-09T13:17:44","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=164638"},"modified":"2025-12-18T00:52:34","modified_gmt":"2025-12-17T23:52:34","slug":"protect-online-reputation","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/protect-online-reputation\/","title":{"rendered":"How to Protect Your Reputation Online? 5 Steps [2026]"},"content":{"rendered":"\n<p><strong>Protecting reputation online is not a piece of cake. Thanks to the Internet and the popularity of social media apps, anyone can express their opinion to BILLIONS of people. Almost 50% of all Internet users post online reviews EVERY MONTH. Missing a question, complaint, or negative review is very easy. Every unanswered question or remark can damage your reputation. So, how do you protect your brand reputation in the online world?<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Online reputation protection<\/strong> refers to all activities that aim to monitor, manage, and influence the public perception of a person, brand, or company on the Internet. Protecting reputation, especially online, is crucial, as the Internet is most of society&#8217;s main information source.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-online\"><strong>What is online reputation protection? Definition<\/strong><\/h2>\n\n\n\n<p><strong>Online reputation protection<\/strong> is actions taken to control, protect, and improve public perception of a company, brand, or individual.<\/p>\n\n\n\n<p>Basically, it means doing things in such a way that the brand has a positive online reputation and stays consistent with its online identity. It includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/brand-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand monitoring<\/a>, which is:\n<ul class=\"wp-block-list\">\n<li>Tracking and analyzing mentions of your brand or company across social media platforms and other online channels<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Proper management of the content<\/strong>, which is:\n<ul class=\"wp-block-list\">\n<li>Creating and providing positive content about your brand or company<\/li>\n\n\n\n<li>Communicating what is happening in your brand or company<\/li>\n\n\n\n<li>Responding to comments, both positive and negative comments<\/li>\n\n\n\n<li>Staying in touch with the audience<\/li>\n\n\n\n<li>Removing negative content about you from social networking sites and other search results<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Protect your reputation online!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-it\"><strong>Why is it important to protect brand reputation?<\/strong><\/h2>\n\n\n\n<p>Nowadays, people check your business online before making a purchase decision. They base their opinions on what they find through social media posts, online reviews, websites, and other results from search engines.<\/p>\n\n\n\n<p>They are especially influenced by the opinions of others, both negative and positive reviews!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>93%<\/strong> of customers <strong>read online reviews<\/strong> before purchasing (Dixa Report: 3 Ways to Catapult Your Customer Service in 2022).<\/p>\n\n\n\n<p>Every business owner, including you, should ensure the information people find online works in their favor!<\/p>\n\n\n\n<p>Protecting your <a href=\"https:\/\/brand24.com\/blog\/company-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"company's reputation\">company&#8217;s reputation<\/a> online directly impacts the success of your business!<\/p>\n\n\n\n<p>There are a lot of benefits of doing this, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You gain a positive online reputation, which helps establish trust and credibility with your current and potential future customers.<\/li>\n\n\n\n<li>You prevent a crisis that can lead to harm to your reputation and other significant losses, such as financial ones.<\/li>\n\n\n\n<li>You build a solid <a href=\"https:\/\/brand24.com\/blog\/digital-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">digital presence<\/a> that makes your brand visible and raises <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\">brand awareness<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Protect your online reputation!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>How do you protect your reputation online?<\/strong><\/p>\n\n\n\n<p><em>&#8220;I look at sentiment, reviews, mentions, and the tone of what\u2019s being said. I pay attention to patterns in feedback and how people respond over time. These signals help you understand what\u2019s working\u2014and what needs to change!&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\">Phil Pallen, Brand Strategist<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-protect\"><strong>How to protect your brand online?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\"><strong>Step 1: Examine your current online reputation<\/strong><\/h3>\n\n\n\n<p>Of course, you must start with a deep analysis of your current online reputation. This will be your starting point and reference for further action.<\/p>\n\n\n\n<p>Unfortunately, you are not able to do this manually!<\/p>\n\n\n\n<p>You need to choose the right brand monitoring tool, preferably one that offers advanced AI features like <strong><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" title=\"sentiment analysis\">sentiment analysis<\/a><\/strong> and others to track the key reputation metrics. I recommend Brand24.<\/p>\n\n\n\n<p>So, choose a tool and do these things sequentially:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conduct the Sentiment Analysis of your brand<\/strong><\/h4>\n\n\n\n<p>You&#8217;ve got the Reputation Score behind you, so now it&#8217;s time for <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social Listening<\/a>.<\/p>\n\n\n\n<p>Thanks to it, you track all your <a href=\"https:\/\/brand24.com\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand mentions<\/a> and get their emotional tone. You can easily discover negative online, positive, and neutral reviews.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a8787312&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a8787312\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"418\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-6.png\" alt=\"Metrics Analysis of Getaround provided by AI tool Brand24 - sentiment\" class=\"wp-image-164648\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-6.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-6-300x196.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-6-243x159.png 243w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Metrics Analysis of Getaround &#8211; sentiment<\/figcaption><\/figure>\n\n\n\n<p>Remember that a high number of negative sentiments indicates that a crisis is coming. You can protect your brand&#8217;s reputation by quickly reacting to negative reviews.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/brand-reputation-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand reputation monitoring tools<\/a>, like Brand24, let you go directly into the discussion about your brand and take appropriate action.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a8787719&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a8787719\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"310\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-2.png\" alt=\"Negative comment about Getaround detected by Brand24, the best AI tool\" class=\"wp-image-164644\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-2.png 898w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-2-300x104.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-2-248x86.png 248w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative comment about Getaround detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>Moreover, Brand24 lets you detect which source brings the most positive and negative brand feedback.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a8787ad9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a8787ad9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"405\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-7.png\" alt=\"Metrics Analysis of Getaround provided by AI tool Brand24 - sources of sentiment\" class=\"wp-image-164649\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-7.png 643w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-7-300x189.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-7-248x156.png 248w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Metrics Analysis of Getaround &#8211; sources of sentiment<\/figcaption><\/figure>\n\n\n\n<p>With another AI-powered feature, the Anomaly Detector, you can quickly discover why your brand&#8217;s mentions increased.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a8787e79&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a8787e79\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"255\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-4.png\" alt=\"AI-powered Anomaly Detector in Brand24 - explanation of why Getaround mentions spiked\" class=\"wp-image-164646\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-4.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-4-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-4-248x63.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anomaly Detector &#8211; explanation of why Getaround mentions spiked<\/figcaption><\/figure>\n\n\n\n<p>Summing it up, thanks to sentiment analysis, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically detect unhappy customers and turn them into happy ones<\/li>\n\n\n\n<li>Take appropriate actions quickly to prevent crisis and reduce reputation damage<\/li>\n\n\n\n<li>Maintain a positive brand image<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Discover emotions around your brand<\/strong><\/h4>\n\n\n\n<p>You&#8217;re probably wondering why you should discover emotions around your brand since I&#8217;ve just shown you the Sentiment Analysis.<\/p>\n\n\n\n<p>Well, they are two different things!<\/p>\n\n\n\n<p>Emotion Analysis delivers more detailed information. It precisely names the emotions (disgust, admiration, sadness, anger, fear, and joy) the target audience feels about your brand.<\/p>\n\n\n\n<p>Advanced AI tools such as Brand24 can analyze which channels are the source of which types of emotions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a8788323&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a8788323\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-5.png\" alt=\"Metrics Analysis of Getaround provided by Brand24 \u2013 emotions\" class=\"wp-image-164647\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-5.png 639w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-5-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-5-248x149.png 248w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Metrics Analysis of Getaround \u2013 emotions<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Check how people feel about your brand!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Check emojis included in discussions about your brand<\/strong><\/h4>\n\n\n\n<p>People often use emojis in their comments instead of directly expressing it in words. Therefore, it is important to check and analyze them.<\/p>\n\n\n\n<p>Brand24 provides it for you:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a87889a4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a87889a4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"510\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-3.png\" alt=\"Emoji Analysis of Getaround provided by Brand24, the best AI media monitoring tool\" class=\"wp-image-164645\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-3.png 910w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-3-300x168.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-3-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-3-248x139.png 248w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Emoji Analysis of Getaround provided by Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Discover whether influencers talk about your brand in a positive or negative way<\/strong><\/h4>\n\n\n\n<p>The next step is to watch how influencers talk about your product or service.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>69%<\/strong> of consumers <strong>trust influencer recommendations <\/strong>(data released by Matter Communications).<\/p>\n\n\n\n<p>People largely make their purchasing decisions based on what influencers say, so keep your hand on the pulse.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a8788db6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a8788db6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-8.png\" alt=\"Influencer Analysis of Getaround provided by the best AI tool (Brand24)  - participation of positively speaking authors\" class=\"wp-image-164650\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-8.png 726w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-8-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-8-237x159.png 237w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influencer Analysis of Getaround &#8211; participation of positively speaking authors<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a87891ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a87891ab\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"496\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-9.png\" alt=\"Influencer Analysis of Getaround provided by the best AI toll (Brand24) - participation of negatively speaking authors\" class=\"wp-image-164651\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-9.png 727w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-9-300x205.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-9-233x159.png 233w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influencer Analysis of Getaround &#8211; participation of negatively speaking authors<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Track what influencers say to protect your reputation online!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Take a look at the sentiment of the topics<\/strong><\/h4>\n\n\n\n<p>There is another essential point that you need to keep in mind.<\/p>\n\n\n\n<p>Each brand generates discussions in a specific area.<\/p>\n\n\n\n<p>For example, a window manufacturing company will be discussed in terms of different topics than a film production company. I guess this is obvious (?).<\/p>\n\n\n\n<p>So, let&#8217;s check out the topics within which Getaround is being discussed:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a8789870&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a8789870\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-10.png\" alt=\"Topic Analysis of Getaround provided by Brand24 (the best AI media monitoring tool) - Share of Voice\" class=\"wp-image-164652\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-10.png 649w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-10-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-10-248x143.png 248w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Topic Analysis of Getaround &#8211; Share of Voice<\/figcaption><\/figure>\n\n\n\n<p>Monitor popular topics around your company and check what sentiment they generate.<\/p>\n\n\n\n<p>It may happen that only one topic causes negative discussions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\"><strong>Step 2: Build a positive reputation online<\/strong><\/h3>\n\n\n\n<p>How can you do it? Let me give you examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide informative content on your social media and other channels<\/li>\n\n\n\n<li>Positively interact with your audience and be respectful to everyone<\/li>\n\n\n\n<li>Present consistent image across all over the Internet<\/li>\n<\/ul>\n\n\n\n<p>However, the most important thing is always to try to solve customer problems.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Not protecting your online reputation? You lose a lot!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\"><strong>Step 3: Monitor your reputation<\/strong><\/h3>\n\n\n\n<p>You need to monitor your reputation constantly.<\/p>\n\n\n\n<p>I recommend you to compare, for example, the sentiment of mentions from the consecutive periods.<\/p>\n\n\n\n<p>You&#8217;ll be able to see precisely whether your online positive reputation building is working.<\/p>\n\n\n\n<p>In Brand24, you can make a period comparison of the sentiment of negative and positive mentions. You will find it in the Comparison tab.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a878a012&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a878a012\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-11.png\" alt=\"Period comparison of Getaround's positive sentiment provided by Brand24 (the best AI tool)\" class=\"wp-image-164653\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-11.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-11-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-11-248x85.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Period comparison of Getaround&#8217;s positive sentiment<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a878a39e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a878a39e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-12.png\" alt=\"Period comparison of Getaround's negative sentiment provided by Brand24 (the best AI tool)\" class=\"wp-image-164654\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-12.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-12-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-12-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Period comparison of Getaround&#8217;s negative sentiment<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\"><strong>Step 4: Respond to negative online reviews<\/strong><\/h3>\n\n\n\n<p>Responding to negative reviews is a key step in protecting your online reputation!<\/p>\n\n\n\n<p>You received a notification &#8211; someone is unsatisfied with your product or service.<\/p>\n\n\n\n<p>Don&#8217;t panic! It happens to the best of the best.<\/p>\n\n\n\n<p>So what to do?<\/p>\n\n\n\n<p>Here are some hints:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Respond quickly: <\/strong>The sooner, the better. Don&#8217;t wait a week to respond. If you see a negative review, try to respond to it as soon as you can.<\/li>\n\n\n\n<li><strong>Stay professional: <\/strong>It can always be that the customer lets emotions get involved, is upset, and uses bad language. No matter what, you have to stay calm and professional! Respond with a helpful and positive tone. Show respect for the reviewer. A wrong tone of voice can make things worse.<\/li>\n\n\n\n<li><strong>Respond to every negative mention:<\/strong> There is no determinant of which bad reviews are the worst. Any negative feedback is bad! Even if you can&#8217;t solve the reviewer&#8217;s problem in any way, you still have to respond to it!<\/li>\n\n\n\n<li><strong>Apologize: <\/strong>Always apologize to the customer. You must assume that the fault always lies with you! Even if it is indeed not your fault. Just swallow your pride!<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a878a85f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a878a85f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online.png\" alt=\"Micha\u0142 Sadowski (CEO at Brand24) says that it's worth assuming that fault is always on our side.\" class=\"wp-image-164641\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-248x130.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offer compensation: <\/strong>Depending on the type of feedback and the severity of the situation, offer the customer compensation. Encourage the customer to contact you, preferably by email. Compensation can be, for example, a refund, an exchange, or a discount on the next purchase.<\/li>\n\n\n\n<li><strong>Don&#8217;t use excuses: <\/strong>When explaining why a problem occurred, do not use excuses. Do not do it under any circumstances! Excuses are often seen as not taking responsibility for the issue that has arisen.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\"><strong>tep 4: Respond to negative online reviews<\/strong><\/h3>\n\n\n\n<p>Responding to negative reviews is a key step in protecting your online reputation!<\/p>\n\n\n\n<p>You received a notification &#8211; someone is unsatisfied with your product or service.<\/p>\n\n\n\n<p>Don&#8217;t panic! It happens to the best of the best.<\/p>\n\n\n\n<p>So what to do?<\/p>\n\n\n\n<p>Here are some hints:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Respond quickly: <\/strong>The sooner, the better. Don&#8217;t wait a week to respond. If you see a negative review, try to respond to it as soon as you can.<\/li>\n\n\n\n<li><strong>Stay professional: <\/strong>It can always be that the customer lets emotions get involved, is upset, and uses bad language. No matter what, you have to stay calm and professional! Respond with a helpful and positive tone. Show respect for the reviewer. A wrong tone of voice can make things worse.<\/li>\n\n\n\n<li><strong>Respond to every negative mention:<\/strong> There is no determinant of which bad reviews are the worst. Any negative feedback is bad! Even if you can&#8217;t solve the reviewer&#8217;s problem in any way, you still have to respond to it!<\/li>\n\n\n\n<li><strong>Apologize: <\/strong>Always apologize to the customer. You must assume that the fault always lies with you! Even if it is indeed not your fault. Just swallow your pride!<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04a878abbf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04a878abbf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online.png\" alt=\"Micha\u0142 Sadowski (CEO at Brand24) says that it's worth assuming that fault is always on our side.\" class=\"wp-image-164641\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-248x130.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offer compensation: <\/strong>Depending on the type of feedback and the severity of the situation, offer the customer compensation. Encourage the customer to contact you, preferably by email. Compensation can be, for example, a refund, an exchange, or a discount on the next purchase.<\/li>\n\n\n\n<li><strong>Don&#8217;t use excuses: <\/strong>When explaining why a problem occurred, do not use excuses. Do not do it under any circumstances! Excuses are often seen as not taking responsibility for the issue that has arisen.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">If negative reviews start affecting your brand more broadly, it\u2019s helpful to understand both <strong><a href=\"https:\/\/brand24.com\/blog\/online-reputation-repair\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" title=\"\">how to repair your online reputation<\/a><\/strong> and how <strong><a href=\"https:\/\/brand24.com\/blog\/brand-reputation-crisis-management\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand reputation crisis management<\/a><\/strong> can support you in handling more serious situations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5\"><strong>Step 5: Constantly improve digital reputation<\/strong><\/h3>\n\n\n\n<p>Protecting your image online is not a one-time action. It is an ongoing process. That&#8217;s why you have to take <strong>all the steps<\/strong> I mentioned <strong>repeatedly<\/strong>.<\/p>\n\n\n\n<p>Regularly check that what you are doing is effective!<\/p>\n\n\n\n<p>You can also set goals that will be your checkpoints. For example, you can assume how much the number of negative mentions of your brand will decrease in a given period.<\/p>\n\n\n\n<p>Remember to use in-depth analysis. It allows you to understand what is happening within your brand quickly.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Get an in-depth analysis from Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Protecting your brand&#8217;s online reputation is highly beneficial.<\/p>\n\n\n\n<p>Mainly because people check search engine results before entering any interaction with your brand. For example, before purchasing a product, they check if your website is credible or if reviews about your products are positive.<\/p>\n\n\n\n<p>Do you have an excellent online reputation? You are trustworthy. Simple!<\/p>\n\n\n\n<p>A business that doesn&#8217;t take steps to protect its reputation harms itself!<\/p>\n\n\n\n<p>To achieve long-term success, you need to protect your online <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a>.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protecting reputation online is an ongoing process, not a one-time action.<\/li>\n\n\n\n<li>Use tools that track online mentions to protect your reputation online effectively.<\/li>\n\n\n\n<li>Not protecting online reputations can cause a big reputation crisis.<\/li>\n<\/ul>\n\n\n\n<p>What are you waiting for? <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" title=\"Click here to protect your reputation online!\">Click here to protect your reputation online!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>93% of customers read online reviews before purchasing. That&#8217;s why your online reputation is important! Read this article to learn how to protect it!<\/p>\n","protected":false},"author":84,"featured_media":164662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-164638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/164638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=164638"}],"version-history":[{"count":27,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/164638\/revisions"}],"predecessor-version":[{"id":179765,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/164638\/revisions\/179765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/164662"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=164638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=164638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=164638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}