{"id":165030,"date":"2024-05-21T12:03:38","date_gmt":"2024-05-21T10:03:38","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165030"},"modified":"2026-04-13T14:41:21","modified_gmt":"2026-04-13T12:41:21","slug":"product-performance","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/product-performance\/","title":{"rendered":"How to Measure Product Performance? [2026]"},"content":{"rendered":"\n<p>Do you want to master the art of product performance? Think of Steve Jobs, a legend who understood the pulse of his audience and crafted products that weren&#8217;t just devices. His products became experiences. Just like Jobs, you can transform your product into a market leader by leveraging the power of data. But where do you start? Read on!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Product performance<\/strong> is about how well a product does its job and pleases its users. This includes checking the product&#8217;s quality, reliability, and effectiveness in delivering the desired results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is product performance?<\/strong><\/h2>\n\n\n\n<p>Product performance analytics is the process of using data to analyze how well a product meets its goals and satisfies customer needs. It helps you examine every part of your customer&#8217;s experience, from initial discovery to loyalty.<\/p>\n\n\n\n<p>Why is this important? In a crowded marketplace, the brands that genuinely comprehend and utilize their data stand out.<\/p>\n\n\n\n<p>But it&#8217;s not just about gathering data; it&#8217;s about using it wisely.<\/p>\n\n\n\n<p>Product performance analytics provides insights to pinpoint where your strategies succeed and where they need work.<\/p>\n\n\n\n<p><strong>Measuring product performance is necessary to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Know how customers interact with the product.<\/li>\n\n\n\n<li>Learn which features are used most and which may need redesign.<\/li>\n\n\n\n<li>Analyze sales trends and customer retention.<\/li>\n\n\n\n<li>Increase customer satisfaction.<\/li>\n\n\n\n<li>Improve the customer journey.<\/li>\n\n\n\n<li>Do the marketing funnel analysis.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Measure your product performance!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=193\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How to measure product performance?<\/strong><\/h2>\n\n\n\n<p>Understanding how well a product performs is a detailed process that requires time, effort, and strategic thinking. But it will provide actionable insights that can impact your long-term success.<\/p>\n\n\n\n<p>Where to start? Define your goals.<\/p>\n\n\n\n<p>These can vary widely and may involve different aspects of your business. Here are some examples to show the different possibilities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase the number of purchases.<\/li>\n\n\n\n<li>Enhance the user experience.<\/li>\n\n\n\n<li>Improve conversion rates through a viral marketing campaign and personalized offers.<\/li>\n\n\n\n<li>Reduce the abandonment rate by identifying and addressing issues in the product.<\/li>\n<\/ul>\n\n\n\n<p>To measure it accurately, you need to focus on key product performance KPI (KPPIs) that provide a full-picture view of your product\u2019s market success.<\/p>\n\n\n\n<p>To measure product performance, you need to track the following key metrics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>01 Customer Satisfaction Score (CSAT)<\/strong><\/h3>\n\n\n\n<p>Ever wonder how happy your customers are?<\/p>\n\n\n\n<p>The Customer Satisfaction Score (CSAT) tells you exactly that. It&#8217;s a simple score that shows customers&#8217; satisfaction with your product.<\/p>\n\n\n\n<p>A high CSAT means you&#8217;re doing great, while low scores show areas for improvement.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Product performance<\/strong> is about how well a product does its job and pleases its users. This includes checking the product&#8217;s quality, reliability, and effectiveness in delivering the desired results.<\/p>\n\n\n\n<p>Listen to this feedback &#8211; it&#8217;s your direct line to customer happiness and your business success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>02 Churn Rate<\/strong><\/h3>\n\n\n\n<p>The churn rate shows how many customers stop using your product over a specific period.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\">A high churn rate is a red flag that something&#8217;s wrong.&nbsp;<\/p>\n\n\n\n<p>It could be the price, it could be the user journey, or maybe there&#8217;s a competitor they prefer. Understanding churn helps you keep more customers in the long run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03 Customer Retention Rate<\/strong><\/h3>\n\n\n\n<p>The customer retention rate indicates the percentage of customers who make repeat purchases.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\">High retention means customers love your product and keep coming back.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s a positive sign that your product meets their needs and your service meets their expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>04 Feature &amp; Product usage<\/strong><\/h3>\n\n\n\n<p>Feature usage metrics reveal which aspects of your product engage users the most and which are the poorest-performing products or features.<\/p>\n\n\n\n<p>Understanding feature usage helps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tailor your product to meet customer needs<\/li>\n\n\n\n<li>Enhancing user engagement<\/li>\n\n\n\n<li>Boosting conversion rates and product sales revenue<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>05 Average Revenue Per User (ARPU)<\/strong><\/h3>\n\n\n\n<p>ARPU is a vital product performance metric, showing the average dollar value each customer contributes to your revenue.<\/p>\n\n\n\n<p>This metric is key to understanding your product&#8217;s overall revenue performance. It can also impact decisions on pricing, marketing strategies, and product enhancements.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\">A high ARPU indicates that your strategies maximize revenue from each user.&nbsp;<\/p>\n\n\n\n<p>At the same time, a low ARPU indicates potential gaps in your product sales strategy, suggesting untapped opportunities to boost revenue generated per customer.<\/p>\n\n\n\n<p>Understanding this metric is invaluable if you want to increase the total dollar value generated per customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>06 Social media and non-social reach<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\">Social media reach<\/a> is the total number of unique users who see your content on social media platforms like Facebook, Instagram, TikTok, or Twitter. It shows how your company message spreads online.<\/p>\n\n\n\n<p>But even if you made a campaign dedicated to social media &#8211; it will likely go beyond that.<\/p>\n\n\n\n<p>That&#8217;s why you should also measure the non-social reach which represents the total number of unique users who have seen your content outside social media platforms (on news sites, blogs, podcasts, or forums).<\/p>\n\n\n\n<p><strong>Thanks to measuring social media and non-social reach, you will find out:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which sales channels are most effective in driving product sales revenue;<\/li>\n\n\n\n<li>Which features or aspects of your product captivate and engage your audience the most;<\/li>\n\n\n\n<li>Seasonal trends that influence customer interest and buying behavior in your market.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Measure your products&#8217; reach!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=193\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Apps like Instagram and TikTok can measure social media reach with their built-in analytics.<\/p>\n\n\n\n<p>For non-social reach, you need tools like Brand24 to track how many people see your content on news sites, blogs, forums, and review platforms.<\/p>\n\n\n\n<p>This way, you get a complete view of how visible your product is online.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fc97b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fc97b7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-reach.png\" alt=\"Reach &amp; mentions analysis over time by Brand24.\" class=\"wp-image-165035\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-reach-300x134.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-reach-248x111.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reach chart by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Using an advanced media monitoring tool for product performance analytics can also save you much time on analysis.<\/p>\n\n\n\n<p>For example, thanks to advanced AI technology, Brand24 can spot the most reach efficient source:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fc9a70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fc9a70\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-ai-reach-source.png\" alt=\"The most reach efficient source by Brand24, an AI-powered tool.\" class=\"wp-image-165036\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-ai-reach-source.png 621w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-ai-reach-source-300x242.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-ai-reach-source-197x159.png 197w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The most reach efficient source by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>07 The volume of mentions&nbsp;<\/strong><\/h3>\n\n\n\n<p>Tracking the number of mentions is crucial for analyzing product performance. It offers real-time feedback on the online discussion of your product.<\/p>\n\n\n\n<p>Thanks to tracking mentions, you will find out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do people talk about your product?<\/li>\n\n\n\n<li>Early warning signs of potential problems or <a href=\"https:\/\/brand24.com\/blog\/pr-crisis-management\/\">PR crises<\/a> (so you can address them before they escalate).<\/li>\n\n\n\n<li>Opportunities for engagement, such as responding to customer feedback or partnering with influencers who mention your product.<\/li>\n<\/ul>\n\n\n\n<p>To track mentions effectively, you can use <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">social listening tools<\/a>. These tools scan various online platforms for mentions of your product and compile the data into an easy-to-analyze format.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fc9d42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fc9d42\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"443\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-mentions.png\" alt=\"Mentions by Brand24.\" class=\"wp-image-165037\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-mentions-300x133.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-mentions-248x110.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>This way, you can monitor how your product is perceived and react swiftly to changes in public sentiment.<\/p>\n\n\n\n<p>Plus, thanks to AI, they can even find the source that generates most of the mentions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fc9f87&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fc9f87\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-mentions-by-source.png\" alt=\"Mentions by source in Brand24, Ai-powered tool.\" class=\"wp-image-165038\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-mentions-by-source.png 716w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-mentions-by-source-300x209.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-mentions-by-source-228x159.png 228w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions by source in Brand24 tool.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>08 Share of voice<\/strong><\/h3>\n\n\n\n<p>Share of Voice shows how much people talk about your brand compared to competitors. This helps you see where you stand in the market.<\/p>\n\n\n\n<p>With the share of voice measurements, you learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How is your brand doing compared to competitors? (helping you improve your marketing to stand out)<\/li>\n\n\n\n<li>What&#8217;s trending? (so you can better meet your audience&#8217;s needs)<\/li>\n<\/ul>\n\n\n\n<p>AI-powered tools can measure the <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\">share of voice<\/a> by counting mentions across different platforms. This gives you a clear, current view of your brand&#8217;s impact.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fca22c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fca22c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"366\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-share-of-voice.png\" alt=\"Share of voice by Brand24, an AI-powered tool.\" class=\"wp-image-165039\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-share-of-voice.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-share-of-voice-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-share-of-voice-248x91.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Share of voice by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>09 Presence Score<\/strong><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\">Online Presence Score<\/a> measures your product&#8217;s online visibility and exposure. By monitoring this score, you can estimate how well your product captures attention.<\/p>\n\n\n\n<p>Thanks to measuring the Presence Score, you will find out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How is your <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\">brand awareness<\/a>?<\/li>\n\n\n\n<li>What impact on your product visibility have your updates or marketing campaigns?&nbsp;<\/li>\n\n\n\n<li>How visible is your brand online compared to others?<\/li>\n\n\n\n<li>Should you improve your business model?<\/li>\n<\/ul>\n\n\n\n<p>AI-powered tools can measure the Presence Score by analyzing <a href=\"https:\/\/brand24.com\/blog\/media-mentions\/\">media mentions<\/a> and interactions across various platforms. It gives you a complete view of your product&#8217;s impact.<\/p>\n\n\n\n<p>Plus, you can monitor how it changes over time:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fca509&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fca509\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"286\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-presence-score.png\" alt=\"Presence Score for Tidal by Brand24.\" class=\"wp-image-165040\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-presence-score-300x86.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-presence-score-248x71.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Presence Score for Tidal by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10 Reputation Score<\/strong><\/h3>\n\n\n\n<p>Monitoring the Reputation Score is essential for understanding how the public perceives your product. This score reflects the overall sentiment towards your product.<\/p>\n\n\n\n<p>Thanks to measuring the Reputation Score, you will find out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How customers view your product compared to similar products.<\/li>\n\n\n\n<li>The impact of your actions on product perception.<\/li>\n<\/ul>\n\n\n\n<p>The score reveals the level of credibility and trust toward your product.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fca7cb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fca7cb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"319\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-reputation-score.jpg\" alt=\"Reputation Score by Brand24.\" class=\"wp-image-165041\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-reputation-score.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-reputation-score-300x96.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-reputation-score-248x79.jpg 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reputation Score by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>11 Sentiment&nbsp;<\/strong><\/h3>\n\n\n\n<p>Measuring sentiment is often underestimated among product performance metrics.<\/p>\n\n\n\n<p>Big mistake!<\/p>\n\n\n\n<p>It reveals valuable insights into how people interact with your product and whether they like it or not. This insight helps you identify strengths and areas that need attention.<\/p>\n\n\n\n<p>Thanks to <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">sentiment analysis<\/a>, you will find out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which features or facets of your product please or perturb users?<\/li>\n\n\n\n<li>How overall opinions and emotions about your product progress over time.<\/li>\n\n\n\n<li>Where you might need to make modifications for beter user satisfaction.<\/li>\n<\/ul>\n\n\n\n<p>You can track your product sentiment using <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\">media monitoring tools<\/a>. Here&#8217;s what it looks like in Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fcaaa6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fcaaa6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-sentiment.png\" alt=\"Sentiment over time in Brand24.\" class=\"wp-image-165042\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-sentiment-300x133.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-sentiment-248x110.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment over time in Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Plus, AI-powered tools can determine your sentiment and even detect emotions. This makes it possible to pinpoint the most praised and criticized sources.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fcace9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fcace9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-ai-emotions.png\" alt=\"AI-based emotion analysis by Brand24.\" class=\"wp-image-165043\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-ai-emotions.png 637w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-ai-emotions-300x235.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-ai-emotions-203x159.png 203w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-based emotion analysis by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>And here&#8217;s a real game-changer.<\/p>\n\n\n\n<p>How long does it usually take you to determine where people talk harshly about your product?<\/p>\n\n\n\n<p>Now, you can get this information within 3 minutes!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fcaf39&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fcaf39\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-source-nagativity.png\" alt=\"AI-based source negativity by Brand24.\" class=\"wp-image-165044\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-source-nagativity.png 719w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-source-nagativity-300x209.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-source-nagativity-229x159.png 229w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-based source negativity by Brand24.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benchmark\"><strong>Tip: Benchmark the product performance<\/strong><\/h2>\n\n\n\n<p>Knowing your product performance needs a benchmark. This should be your basic approach.<\/p>\n\n\n\n<p>After all, how can you know you&#8217;re on track if you don&#8217;t compare your current results with the past or peers?<\/p>\n\n\n\n<p><em>With benchmarks in place, you&#8217;ll clearly see,<\/em><em><br><\/em><em>The path to improve and the best you can be.<\/em><\/p>\n\n\n\n<p>So, to stay sharp, I suggest you benchmark your product&#8217;s progress.<\/p>\n\n\n\n<p><strong>The main benefits of benchmarking product performance:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pinpointing performance potential<\/strong><strong><br><\/strong> Identify gaps and opportunities by comparing your product&#8217;s performance to industry leaders.<\/li>\n\n\n\n<li><strong>Strategic simplification<\/strong><strong><br><\/strong> Enhance your decision-making with clear insights into market trends and consumer behavior.<\/li>\n\n\n\n<li><strong>Resource refinement<\/strong><strong><br><\/strong> Optimize investment by targeting areas that boost product quality and sales volume.<\/li>\n\n\n\n<li><strong>Accelerated adaptation<br><\/strong>Speed up innovation by learning from competitors&#8217; successes and setbacks.<\/li>\n<\/ul>\n\n\n\n<p>Tidal is a music app with lovers and haters. Its biggest competitor is Spotify, the real market dominator.<\/p>\n\n\n\n<p>How does their product performance compare?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7844fcb23e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7844fcb23e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/product-performance-compare-projects.png\" alt=\"Compare projects by Brand24: How your product performs compared to others?\" class=\"wp-image-165045\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-compare-projects.png 878w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-compare-projects-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/product-performance-compare-projects-248x141.png 248w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compare projects by Brand24: How your product performs compared to others?<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Measure your product performance!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=193\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Did you know that even the slightest changes in product design or messaging can lead to a significant uptick in user engagement and sales?<\/p>\n\n\n\n<p>Without gauging how your product performs, you&#8217;re navigating blind in a competitive market.<\/p>\n\n\n\n<p>This is the power of data-driven decisions &#8211; transforming the smallest insight into substantial growth.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can&#8217;t innovate effectively without understanding what&#8217;s working and what&#8217;s not. Monitoring data, you can turn every tweak and test into a potential breakthrough.<\/li>\n\n\n\n<li>With product analytics about user preferences and behavior, you can bond better with your customers and turn their feedback into features they love.<\/li>\n\n\n\n<li>Consider creating a product performance report once in a while. It&#8217;s easy to get lost in this vastness of data. It will provide a comprehensive view of your product&#8217;s market standing and the average dollar value generated per user.<\/li>\n<\/ul>\n\n\n\n<p>Notes taken? I suggest you <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=193\" title=\"sign up for the Brand24 trial now\">sign up for the Brand24 trial now<\/a>. Test the features above on your own!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore essential strategies to measure and enhance product performance. Learn about key metrics like customer satisfaction, churn rate, and social reach. <\/p>\n","protected":false},"author":82,"featured_media":165112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-165030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/165030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=165030"}],"version-history":[{"count":11,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/165030\/revisions"}],"predecessor-version":[{"id":179589,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/165030\/revisions\/179589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/165112"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=165030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=165030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=165030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}