{"id":165404,"date":"2025-12-09T16:08:00","date_gmt":"2025-12-09T15:08:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165404"},"modified":"2026-02-24T10:56:08","modified_gmt":"2026-02-24T09:56:08","slug":"business-analytics-tools","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/business-analytics-tools\/","title":{"rendered":"The 11 Best Business Analytics Tools in 2026"},"content":{"rendered":"\n<p><strong>Does your company make use of data? 97% of $50MM companies invest in business analytics, and you should, too! There&#8217;s no need to invest gigantic amounts of money; just start by using business analytics tools. They&#8217;ll drive your decision-making process.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Business analytics tools<\/strong> are software solutions that collect and analyze both quantitative and qualitative data, turning it into actionable insights. They include a wide range of software. However, they all play a crucial role in supporting decision-making, enhancing operational efficiency, deepening customer insights, and driving business growth.<\/p>\n\n\n\n<p>No matter your industry, business analytics is your key to success.<\/p>\n\n\n\n<p>Now, let\u2019s dive into the top tools that can help you get there!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-business-analytical-tools\"><strong>What are business analytical tools?<\/strong><\/h2>\n\n\n\n<p><strong>Business analytical tools<\/strong> (also known as <a href=\"https:\/\/brand24.com\/blog\/business-intelligence-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"business intelligence tools\">business intelligence tools<\/a>, business intelligence solutions, business analysis tools, or data analytics tools) provide data aggregation, data mining, forecasting, and visualization.<\/p>\n\n\n\n<p>Thanks to them, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collect and analyze real-time data for faster and smarter decisions<\/li>\n\n\n\n<li>Gain a comprehensive view of different areas in your organization<\/li>\n\n\n\n<li>Identify weaknesses of your business<\/li>\n\n\n\n<li>Solve urgent problems before they escalate<\/li>\n\n\n\n<li>Forecast future trends<\/li>\n<\/ul>\n\n\n\n<p>Business analysts commonly use these tools.<\/p>\n\n\n\n<p>However, they&#8217;re widely adopted not only by companies with dedicated departments but also by those without.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Start using tools for business analytics!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-business-analytics\">Top Business Analytics Tools:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" target=\"_blank\" rel=\"noopener\" title=\"\">Free 14-day trial.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a> is a powerful business analytics software that monitors your brand online.<\/p>\n\n\n\n<p>What exactly does Brand24&#8217;s business analysis consist of?<\/p>\n\n\n\n<p>It\u2019s designed to track in real-time mentions of your brand and other relevant keywords across a wide range of platforms, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media<\/li>\n\n\n\n<li>Blogs, forums, and review platforms<\/li>\n\n\n\n<li>News and other sites<\/li>\n\n\n\n<li>Podcasts and newsletters<\/li>\n\n\n\n<li>And many others!<\/li>\n<\/ul>\n\n\n\n<p>Based on this, Brand24 performs large-scale data analysis!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try the best business analytics tool!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>For example, it quickly explains unusual spikes in mentions and reach!<\/p>\n\n\n\n<p>Did you notice that the internet is buzzing about Thermomix? <strong>3,185 mentions<\/strong> reached almost <strong>20 MILLION<\/strong> people in one day!<\/p>\n\n\n\n<p>You don\u2019t have to be Sherlock Holmes anymore to find the cause!<\/p>\n\n\n\n<p>The <strong>Anomaly Detector<\/strong> says this is due to the new Thermomix TM7 launch.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a8cc00&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a8cc00\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools.png\" alt=\"AI-driven Anomaly Detector in Brand24 providing business analysis of Thermomix\" class=\"wp-image-172650\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-248x55.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Anomaly Detector &#8211; business analysis for Thermomix<\/figcaption><\/figure>\n\n\n\n<p>Moreover, Brand24 can extract valuable insights from big data sets, identify trends, and provide tailored recommendations.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a8d693&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a8d693\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"185\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-1.png\" alt=\"AI Insights in Brand24 - recommendations for Thermomix\" class=\"wp-image-172651\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-1.png 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-1-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-1-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-1-248x46.png 248w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: AI Insights &#8211; recommendations for Thermomix<\/figcaption><\/figure>\n\n\n\n<p>Brand24, in its <strong>Metrics Analysis<\/strong>, provides a neat summary of your data!<\/p>\n\n\n\n<p>Also, thanks to this feature, you don\u2019t have to go through all the dashboards to find what you want. Everything is in one place with ready-to-use insights.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a8df2c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a8df2c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"348\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-2.png\" alt=\"Brand24: Metrics Analysis - source dominance and the most common sentiment of Thermomix\" class=\"wp-image-172652\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-2.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-2-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-2-300x105.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-2-248x86.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Metrics Analysis &#8211; source dominance and the most common sentiment of Thermomix<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advanced data analysis<\/li>\n\n\n\n<li>AI-powered features: <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment Analysis\">Sentiment Analysis<\/a>, Emotion Analysis, Topic Analysis, AI Insights, Metrics Analysis, Intents Analysis, Anomaly Detector, <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Brand Assitant<\/a><\/li>\n\n\n\n<li>Customizable reports<\/li>\n\n\n\n<li>Multiple data sources<\/li>\n\n\n\n<li>Real-time alerts<\/li>\n\n\n\n<li>Interactive dashboards<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>It&#8217;s a solution for enterprise-scale analytics, perfect for businesses monitoring their <a href=\"https:\/\/brand24.com\/blog\/how-to-manage-your-online-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"online presence\">online presence<\/a> and customer feedback. But also agencies managing multiple clients.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many AI features<\/li>\n\n\n\n<li>Dynamic and easy-to-adjust visualizations<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>Brand24 is unable to provide historical data. Data aggregation begins the moment you start monitoring a specific keyword.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try Brand24 &#8211; it&#8217;s free!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"qlik-sense\"><strong>02 Qlik Sense<\/strong><\/h3>\n\n\n\n<p><strong>Qlik Sense<\/strong> is considered to be the best data science platform.<\/p>\n\n\n\n<p>Thanks to ML (machine learning) and AI, Qlik Sense provides excellent opportunities for any user regardless of skill level \u2013 it creates and prepares data, offers advanced predictive analytics, and automatically generates key insights.<\/p>\n\n\n\n<p>You can connect and combine data from hundreds of sources, including Dropbox, Azure, Google Cloud, and Microsoft Excel.<\/p>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search and conversational analytics capabilities<\/li>\n\n\n\n<li>Interactive dashboards<\/li>\n\n\n\n<li>Automated AI-generated insights<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>It&#8217;s for large companies (such as retailers, pharmaceutical companies, tech companies, finance companies, etc.) to perform in-depth analyses of vast amounts of data. For example, track sales performance and manage inventory.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy collaboration through the hub<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>Experts are needed to implement it.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a8ed03&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a8ed03\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-qlik-sense.png\" alt=\"Qlik Sense dashboard, one of the best tools for business analytics\" class=\"wp-image-165471\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-qlik-sense.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-qlik-sense-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-qlik-sense-248x140.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qlik Sense<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-analytics\"><strong>03 Google Analytics<\/strong><\/h3>\n\n\n\n<p>I&#8217;m sure you are familiar with&nbsp;<strong>Google Analytics<\/strong> &#8211; it&#8217;s classified as business analytics software.<\/p>\n\n\n\n<p>It gathers and analyzes real-time data about user behavior on your website or app.<\/p>\n\n\n\n<p>This free tool lets you see where visitors come from, from what device, and how long they stay with you.<\/p>\n\n\n\n<p>It reports in real-time and provides drag-and-drop, easy-to-read charts.<\/p>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Predictive capabilities<\/li>\n\n\n\n<li>In-depth website performance insights<\/li>\n\n\n\n<li>Real-time reports<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>It is ideal for marketers and website owners who want to understand their website and app performance.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seamless integration with other Google solutions<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>While this tool is powerful, it may not be enough if you need to analyze data beyond your website.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a8f707&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a8f707\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"477\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-google-analytics.png\" alt=\"GA4 dashboard, one of the best tools for business analytics\" class=\"wp-image-165474\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-google-analytics.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-google-analytics-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-google-analytics-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-google-analytics-248x118.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">GA4<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use tools for data analysis!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"microsoft-power-bi\"><strong>04 Microsoft Power BI<\/strong><\/h3>\n\n\n\n<p><strong>Microsoft Power BI<\/strong> is one of the best-known business analytics tools, if not the most famous. As the name itself says, it&#8217;s a Microsoft product.<\/p>\n\n\n\n<p>What can you do with this business intelligence tool?<\/p>\n\n\n\n<p>You can quickly combine data from different sources, create visualizations, and gain interactive insights.<\/p>\n\n\n\n<p>Microsoft Powe allows you to create business analytics reports like a PRO and easily understand the data!<\/p>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated analytics<\/li>\n\n\n\n<li>AI features like image recognition and text analysis<\/li>\n\n\n\n<li>Quick, meaningful insights<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>I recommend this tool to large companies that manage massive data volumes and those associated with the Microsoft ecosystem.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seamless integration with other Microsoft products<\/li>\n\n\n\n<li>Mobile app available<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>IMO, the data mining progress of this tool takes a little bit too long compared to its alternatives.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a903af&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a903af\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"531\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-microsoft-power-bi.png\" alt=\"Microsoft Power BI dashboard, one of the top tools for business analysts\" class=\"wp-image-165473\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-power-bi.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-power-bi-300x159.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-power-bi-248x132.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Microsoft Power BI<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tableau\"><strong>05 Tableau<\/strong><\/h3>\n\n\n\n<p><strong>Tableau<\/strong> is a business intelligence system that transforms raw data into powerful visualizations.<\/p>\n\n\n\n<p>This tool can be integrated with platforms such as Google Analytics or Salesforce. Joining multiple data sources is very easy!<\/p>\n\n\n\n<p>Statistical analysis in this tool enables the prediction of patterns based on current and historical data.<\/p>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Statistical analysis<\/li>\n\n\n\n<li>Limitless data exploration<\/li>\n\n\n\n<li>Connection to multiple sources<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>It&#8217;s well-suited for business analysts, data science specialists, and decision-makers in various industries looking for data management and exploration through interactive visualizations.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-quality data visualizations<\/li>\n\n\n\n<li>Interactive and intuitive interface<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>The enterprise version of this tool turns out to be more expensive than its alternatives.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a90db9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a90db9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"598\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-tableau.png\" alt=\"Tableau dashboard, one of most popular tools for business analytics\" class=\"wp-image-165470\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-tableau.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-tableau-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-tableau-248x148.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use business analysis to take your organization to the next level!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"looker-studio\"><strong>06 Looker Studio<\/strong><\/h3>\n\n\n\n<p><strong>Looker Studio<\/strong> is another analytics software. Until 2022, it was called Google Data Studio.<\/p>\n\n\n\n<p>It&#8217;s a simple solution that combines data from various services such as Google Analytics, Google Ads, YouTube, Google Search Console, or Firebase.<\/p>\n\n\n\n<p>Thanks to it, you can easily track the results of your marketing and sales campaigns and monitor customer behavior on a website or app.<\/p>\n\n\n\n<p>Looker Studio is free!<\/p>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data mining<\/li>\n\n\n\n<li>Configurable data visualization<\/li>\n\n\n\n<li>Reporting<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>Because it&#8217;s free, it\u2019s excellent for micro-businesses, startups, and all other companies with limited budgets who want to make data-driven decisions in marketing.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Very easy to use<\/li>\n\n\n\n<li>Built-in sample reports<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>Sometimes, it tends to freeze if you work on reports containing large datasets.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a91a08&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a91a08\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"744\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-looker-studio.png\" alt=\"Looker Studio dashboard, a tool for business analytics\" class=\"wp-image-165469\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-looker-studio.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-looker-studio-300x223.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-looker-studio-214x159.png 214w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Looker Studio<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"zoho-analytics\"><strong>07 Zoho Analytics<\/strong><\/h3>\n\n\n\n<p><strong>Zoho Analytics<\/strong> is classified as a group of business intelligence tools designed for robust insights. It&#8217;s available in both online and on-premise versions.<\/p>\n\n\n\n<p>In Zoho Analytics, you can merge data from different sources and departments of your company.<\/p>\n\n\n\n<p>The tool is easy to use, so you can effortlessly create cross-functional reports and dashboards.<\/p>\n\n\n\n<p>It also provides in-depth CRM (Customer Relationship Management) analytics in a separate tool called Zoho CRM.<\/p>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unified business analytics<\/li>\n\n\n\n<li>Analyze data from different sources<\/li>\n\n\n\n<li>Drag-and-drop interface<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>It\u2019s a tool that can be used across various departments but is particularly tailored for sales and marketing professionals.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wide range of APIs<\/li>\n\n\n\n<li>Mobile app available<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>Some features don\u2019t work as expected. For example, adding a new filter requires resetting all the existing ones.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a92409&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a92409\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"570\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-zoho-analytics.png\" alt=\"Zoho Analytics dashboard, a business intelligence tool\" class=\"wp-image-165475\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-zoho-analytics.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-zoho-analytics-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-zoho-analytics-248x142.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Zoho Analytics<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Looking for the best business analytics tool for marketing? Try it now!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sisense\"><strong>08 Sisense<\/strong><\/h3>\n\n\n\n<p><strong>Sisense<\/strong> is a cloud analytics platform designed to perform extensive analysis and visualizations. Its many advanced features transform raw data to uncover actionable insights.<\/p>\n\n\n\n<p>Sisense can easily forecast trends and patterns based on the data provided.<\/p>\n\n\n\n<p>Professionals (data analysts and data scientists) consider Sisense a high-speed business analytics tool.<\/p>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-powered big data analytics<\/li>\n\n\n\n<li>Data visualization<\/li>\n\n\n\n<li>Self-service reporting<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>It\u2019s a perfect solution for companies in medium-scale industries requiring enterprise resource planning.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seamless integration<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>Sisense has few learning resources, and there aren&#8217;t many online, which can be tough for users.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a930ad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a930ad\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"501\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-sisense.jpg\" alt=\"Sisense dashboard, a business intelligence tool for business analysts and other professionals\" class=\"wp-image-165472\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sisense.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sisense-300x150.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sisense-248x124.jpg 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sisense<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"domo\"><strong>09 Domo<\/strong><\/h3>\n\n\n\n<p><strong>Domo <\/strong>is a comprehensive cloud-based business analytics platform.<\/p>\n\n\n\n<p>This business analytics tool is a good fit for most analytics use cases, such as solid visualizations, marketing and sales analytics, and financial analytics.<\/p>\n\n\n\n<p>It also provides direct access to business data via any device and without relying on the IT department.<\/p>\n\n\n\n<p>What&#8217;s more, Domo offers an exceptional mobile app experience!<\/p>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data preparation and data mining<\/li>\n\n\n\n<li>Advanced data analytics<\/li>\n\n\n\n<li>Drag-and-drop interface<\/li>\n\n\n\n<li>Real-time collaboration<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>It&#8217;s perfect for different teams in enterprise-level businesses.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wide range of connectors and integrations<\/li>\n\n\n\n<li>Exceptional mobile app<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>Domo launches new features quite often. You may have a hard time keeping up with it.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a93acc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a93acc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"673\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-domo.png\" alt=\"Domo dashboard, one of the best business intelligence platforms for data science experts, including business analysts\" class=\"wp-image-165467\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-domo.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-domo-300x202.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-domo-236x159.png 236w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Domo<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Start data mining &#8211; process raw data into valuable insights!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sap-analytics-cloud\"><strong>10 SAP Analytics Cloud<\/strong><\/h3>\n\n\n\n<p>SAP Analytics Cloud is a leading cloud analytics platform and the most advanced tool mentioned in this article.<\/p>\n\n\n\n<p>It uses machine learning algorithms to uncover hidden patterns and forecast future outcomes. This enables it to predict market changes and effectively minimize risks.<\/p>\n\n\n\n<p>Furthermore, this tool offers integrated planning and budgeting features. It streamlines financial planning processes and improves decision-making accuracy, which is useful in big enterprises.<\/p>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ad-hoc analyses and planning<\/li>\n\n\n\n<li>High-quality data visualization<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>SAP Analytics Cloud is perfect for businesses already using SAP\u2019s enterprise resource planning (ERP) tools. Ideal for ideal for advanced business analysts.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connection to various on-premise and cloud data sources<\/li>\n\n\n\n<li>Seamless integration with SAP systems<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>As it is a very advanced tool, the implementation is complex. If you decide to use SAP Analytics Cloud, expertise may be required.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a94709&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a94709\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"608\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-sap-analytics-cloud.jpg\" alt=\"SAP Analytics Cloud dashboard, very advanced business intelligence platforms for business analysts\" class=\"wp-image-165476\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sap-analytics-cloud.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sap-analytics-cloud-300x182.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sap-analytics-cloud-248x151.jpg 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SAP Analytics Cloud<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"microsoft-excel\"><strong>11 Microsoft Excel<\/strong><\/h3>\n\n\n\n<p>You may wonder what Excel is doing here\u2026<\/p>\n\n\n\n<p>Microsoft Excel is one of the statistical tools. Compared to the other analytics tools presented here, it\u2019s elementary but enough for some people.<\/p>\n\n\n\n<p>As you may know, Excel is not automated and does not provide advanced analytics features (for example, it doesn\u2019t predict future trends).<\/p>\n\n\n\n<p>You can use it to organize data and create visualizations in various forms, such as scatter and radar charts.<\/p>\n\n\n\n<p><strong>\u2728 Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data preparation and organization<\/li>\n\n\n\n<li>Mathematical, statistical, financial, and logical operations<\/li>\n\n\n\n<li>What-if analysis<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>Who is it for:<\/strong><\/p>\n\n\n\n<p>For anyone who needs to create charts or graphs to organize and visualize data for everyday use.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy sorting and filtering<\/li>\n\n\n\n<li>Most people already know Excel, so you don\u2019t have to invest your time to learn it<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Cons:<\/strong><\/p>\n\n\n\n<p>Excel struggles with large datasets.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a95122&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a95122\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"570\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-microsoft-excel.png\" alt=\"Microsoft Excel dashboard, one of the statistical tools\" class=\"wp-image-165477\" style=\"width:764px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-excel.png 764w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-excel-300x224.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-excel-213x159.png 213w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Microsoft Excel<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try business analytics software now!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-the-most-popular\">What is the most popular business analytics tool?<\/h2>\n\n\n\n<p>Honestly, all of the tools on this list are pretty popular!<\/p>\n\n\n\n<p>Check them out again &#8211; I prepared a special recap for you \ud83d\udc47<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a95bee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a95bee\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"699\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-3.png\" alt=\"Table: The best and most popular business analysis tools\" class=\"wp-image-172653\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-3.png 442w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-3-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-3-300x474.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-3-101x159.png 101w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-4\">What are the 4 types of business analytics?<\/h2>\n\n\n\n<p>There are four main types of business analytics; they all work together.<\/p>\n\n\n\n<p>They can also be called &#8220;steps&#8221; in the data analysis process:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\"><strong>Step 1: Descriptive Analytics<\/strong><\/h3>\n\n\n\n<p>Descriptive analytics focuses on understanding <strong>what happened<\/strong> by analyzing historical data.<\/p>\n\n\n\n<p>It provides insights into past events and trends, helping businesses make sense of changes and performance over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step2\"><strong>Step 2: Diagnostic Analytics<\/strong><\/h3>\n\n\n\n<p>Diagnostic analytics investigates&nbsp;<strong>why something happened<\/strong>&nbsp;by examining data to uncover the causes behind trends and outcomes.<\/p>\n\n\n\n<p>It uses methods such as data discovery, drill-down analysis, and correlation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step3\"><strong>Step 3: Predictive Analytics<\/strong><\/h3>\n\n\n\n<p>Predictive analytics is used to see the future and predict <strong>what is likely to happen<\/strong>.<\/p>\n\n\n\n<p>It analyzes current data and applies statistical and modeling techniques to provide insights into future outcomes and performance trends.<\/p>\n\n\n\n<p>Common techniques in predictive analytics include decision trees, neural networks, and regression models.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step4\"><strong>Step 4: Prescriptive Analytics<\/strong><\/h3>\n\n\n\n<p>Prescriptive analytics determines <strong>what you should do next<\/strong>.<\/p>\n\n\n\n<p>It provides recommendations, helping you make informed decisions that optimize outcomes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a96610&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a96610\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"718\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-4.png\" alt=\"Infographic: 4 types of business analytics\" class=\"wp-image-172654\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-4.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-4-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-4-300x359.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-4-133x159.png 133w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Do you need a business analytics tool?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-most-important\"><strong>What are the most important features of a business analytics tool?<\/strong><\/h2>\n\n\n\n<p>The most important features of the best business analytics tool are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>01 Seamless data integration<\/strong><\/h3>\n\n\n\n<p>Any reliable tool should be able to integrate data from different sources and business systems. Comprehensive data integration ensures a holistic view of your business.<\/p>\n\n\n\n<p>Always check if the tools integrate with different business systems and sources you need.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>02 AI-powered capabilities<\/strong><\/h3>\n\n\n\n<p>Advanced business analytics tools leverage AI for pattern recognition, future trend forecasting, anomaly detection, and predictive analysis.<\/p>\n\n\n\n<p>If the tool is not AI-powered, it\u2019s not worth trying!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03 Real-time analysis<\/strong><\/h3>\n\n\n\n<p>The best tool must analyze data in real-time. Any delay in the analysis is not acceptable.<\/p>\n\n\n\n<p>In today\u2019s fast-paced world, you need immediate access to critical metrics and trends to stay competitive and make timely decisions. It keeps you ahead!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>04 Data visualization<\/strong><\/h3>\n\n\n\n<p>A wide range of data visualizations helps to understand data.<\/p>\n\n\n\n<p>Good visualization is the key to effective insights. Whether through charts, graphs, or heatmaps, the proper visual representation allows you to spot trends and identify patterns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>05 Customizable reports<\/strong><\/h3>\n\n\n\n<p>The tool should generate business analytics reports you can easily customize for your needs.<\/p>\n\n\n\n<p>For example, when presenting a report to your boss, you won\u2019t have to search for the information you need in a maze of unnecessary details. You\u2019ll show him a report with what interests him.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>06 Interactive dashboards<\/strong><\/h3>\n\n\n\n<p>Essential! They make data reading easy, and you can customize the view for your needs, for example, by selecting the metrics you want or applying filters.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a97304&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a97304\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"919\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-anaytics-tools.png\" alt=\"Infographic: 6 the most important features of tools for business analytics\" class=\"wp-image-172655\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-anaytics-tools.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-anaytics-tools-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-anaytics-tools-300x276.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-anaytics-tools-173x159.png 173w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beyond tools: human-led analysis<\/strong><\/h2>\n\n\n\n<p>Brand24 and most business analytics tools help you collect and visualize data. But what if your team needs help interpreting that data strategically?<\/p>\n\n\n\n<p>You know, beyond dashboards and charts.<\/p>\n\n\n\n<p>All the business analytics tools we talked about above are powerful. They collect data. They show trends. They help you answer some critical questions.<\/p>\n\n\n\n<p><strong>But data alone doesn\u2019t always make decisions easier.<\/strong><\/p>\n\n\n\n<p><strong><a target=\"_blank\" href=\"https:\/\/insights24.com\/\" rel=\"noreferrer noopener\">Insights24<\/a><\/strong> is a <strong>strategic<\/strong> <strong>human-led analytics service, not just another software platform<\/strong>. It takes data (including Brand24 outputs) and transforms it into clear business recommendations. Unlike tools alone, Insights24 delivers custom analysis, deep trend interpretation, and strategic reports tailored to your goals.<\/p>\n\n\n\n<p>These reports are ideal for executive decision-making, competitor benchmarking, and campaign evaluation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tools give you <strong>the data<\/strong><em>, but<\/em> Insights24 helps you <strong>understand what that data means and what to do next<\/strong><em>.<\/em><\/li>\n\n\n\n<li>Insights24 helps teams answer critical questions like: <em>Why is my competitor growing faster than me? Which product feature will actually increase retention? Where should I invest next quarter\u2019s budget?<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>So, if your organization is ready to move from raw data to real strategic direction, Insights24 is the partner to call.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p><strong>A company without data is like a car without fuel<\/strong> \u2013 it stands still.<\/p>\n\n\n\n<p>That\u2019s why collecting and analyzing data is crucial! Complex data allows you to make decisions that will drive your business.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8e55a97ce9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8e55a97ce9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"858\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/review-about-Brand24.png\" alt=\"Review about Brand24 - the best social listening tool\" class=\"wp-image-173247\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/review-about-Brand24.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/review-about-Brand24-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/review-about-Brand24-300x255.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/review-about-Brand24-187x159.png 187w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Discover our&nbsp;<strong>client\u2019s success story<\/strong>&nbsp;\u2014 read the&nbsp;<a href=\"https:\/\/brand24.com\/case-study\/pasibus\/\" target=\"_blank\" rel=\"noopener\" title=\"\">case study.<\/a><\/p>\n\n\n\n<p>Which business analytics software should you choose? It depends on your specific needs.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To make data-driven decisions, you need the right business analytics tool.<\/li>\n\n\n\n<li>One analytics platform can combine data from various sources, giving&nbsp;you a more comprehensive view.<\/li>\n\n\n\n<li>Whether monitoring your brand online, analyzing your website, or integrating resource data, there\u2019s a business analytics tool for every purpose and company size.<\/li>\n\n\n\n<li>An essential aspect of the tool is prescriptive analytics; it recommends what needs to be done to achieve the desired results.<\/li>\n\n\n\n<li>Before buying a tool, it is worth starting a free trial to be fully convinced.<\/li>\n<\/ul>\n\n\n\n<p>Data analysis? You can do it without being a data expert; use business analytics tools \ud83d\udc49 <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Try Brand24 for free!<\/strong><\/a><strong> \ud83d\udc48<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business analytics tools help to make data-driven decisions. Which tool should you choose? Check the 11 best business analytics tools!<\/p>\n","protected":false},"author":84,"featured_media":165408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-165404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/165404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=165404"}],"version-history":[{"count":21,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/165404\/revisions"}],"predecessor-version":[{"id":181736,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/165404\/revisions\/181736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/165408"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=165404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=165404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=165404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}