{"id":165442,"date":"2024-06-05T16:01:30","date_gmt":"2024-06-05T14:01:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165442"},"modified":"2024-12-20T16:32:12","modified_gmt":"2024-12-20T15:32:12","slug":"topic-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/topic-analysis\/","title":{"rendered":"Get Better Insights with the New Topic Analysis!"},"content":{"rendered":"\n<p>One of our most popular features, Topic Analysis, is getting a major upgrade! If you use this feature to discover what is being said about your brand, prepare to be wowed by a change that will help you gain deeper insights. Here\u2019s everything you need to know about the update and how it can help your business.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Everything about Topic Analysis | Brand24\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Q4O9Xwrhkic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-the-update\">Why the Update?<\/h3>\n\n\n\n<p>Relevant data matters more than ever. The Topic Analysis feature has always been one of our customers\u2019 top picks, but we knew it could be better. We wanted to enhance the speed, accuracy, and interface so you could gain the most useful insights with the least amount of time and effort.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ee0359ebeff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ee0359ebeff\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"566\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/image-3-1140x566.png\" alt=\"\" class=\"wp-image-165445\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-3-1140x566.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-3-1536x763.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-3-300x149.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-3-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-3.png 1546w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whats-different\">What\u2019s Different?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Smarter AI for More Accuracy<\/h4>\n\n\n\n<p>The upgraded artificial intelligence (AI) algorithms categorize mentions more accurately than before. This allows you to identify specific topics that are driving discussions about your brand. This means you can better determine whether people talk about how much they love or hate your product or if a certain trend is picking up steam.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Find out what topics are most relevant for your brand!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Go to Brand24!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Quicker Results<\/h4>\n\n\n\n<p>Every minute is precious, and we\u2019ve ensured that Topic Analysis is processed even when you\u2019re not around. The new version is also much faster than the previous one, which means it\u2019ll provide you results in less time than it takes you to order your morning coffee.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ee0359ec64c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ee0359ec64c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"470\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/image-4-1140x470.png\" alt=\"\" class=\"wp-image-165447\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-4-1140x470.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-4-300x124.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-4-248x102.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-4.png 1494w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">An Easier-to-Use Interface<\/h4>\n\n\n\n<p>Sorting through data can be tedious and time-consuming, so we ensured you won\u2019t have to bother with the new interface. It\u2019s sleek, neat, and straightforward, so you can easily review the results without losing your place.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ee0359eca56&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ee0359eca56\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"332\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/image-5-1140x332.png\" alt=\"\" class=\"wp-image-165448\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-5-1140x332.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-5-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-5-248x72.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-5.png 1503w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How It Works<\/h3>\n\n\n\n<p>The upgraded Topic Analysis feature combs through your mentions and groups them according to topic. Utilizing advanced AI technology, it detects and separates each mention and provides a percentage of how big each topic is so you\u2019ll know exactly what people are talking about. This allows you to view each topic on a granular level.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try it yourself and see which topics dominate your industry!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Go to Brand24!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Why It\u2019s Significant<\/h3>\n\n\n\n<p>Knowledge is power, and gaining deeper insights into what is being said about your business online can give you a significant advantage. Here are some ways the new Topic Analysis can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distinguish Topics:<\/strong> At a glance, know the topics that are driving the mentions<\/li>\n\n\n\n<li><strong>Efficiency:<\/strong> Review less data, which means you\u2019ll have more time to create and less time to sort.<\/li>\n\n\n\n<li><strong>Be Proactive:<\/strong> Notice trends and potential crises to act before it\u2019s too late.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ee0359ed15c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ee0359ed15c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"365\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/image-6-1140x365.png\" alt=\"\" class=\"wp-image-165449\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-6-1140x365.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-6-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-6-248x79.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-6.png 1504w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"who-is-it-for\">Who Is It For?<\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social listening<\/a> can provide valuable insights for every business, from startups to enterprises. The upgraded Topic Analysis feature can help you make better decisions based on concrete data.<\/p>\n\n\n\n<p>The new Topic Analysis can help you get the most out of your data. <strong>Upgrade your subscription now and give it a try.<\/strong> Monitor actively, understand accurately, and act effectively.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Get fast and accurate insights into your brand, industry, or competitors with Topic Analysis!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/account\/upgrade\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Upgrade!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of our most popular features, Topic Analysis, is getting a major upgrade! If you use this feature to discover what is being said about your brand, prepare to be wowed by a change that will help you gain deeper insights. Here\u2019s everything you need to know about the update and how it can help your business.<\/p>\n","protected":false},"author":78,"featured_media":166090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-165442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/165442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=165442"}],"version-history":[{"count":4,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/165442\/revisions"}],"predecessor-version":[{"id":170715,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/165442\/revisions\/170715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/166090"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=165442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=165442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=165442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}