{"id":165505,"date":"2024-06-07T08:00:00","date_gmt":"2024-06-07T06:00:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165505"},"modified":"2026-04-13T14:49:52","modified_gmt":"2026-04-13T12:49:52","slug":"newsletter-metrics","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/newsletter-metrics\/","title":{"rendered":"7 Key Newsletter Metrics You Should Track in 2026"},"content":{"rendered":"\n

What if I tell you your newsletter can bring you over $240K in revenue annually? Yeah, it’s possible! The most successful newsletters like \u201cYolo Intel\u201d reached this level thanks to a well-thought-out newsletter strategy built on tracking appropriate metrics. The question is – which newsletter metrics should you care about? After reading this article, you\u2019ll know exactly!<\/strong><\/p>\n\n\n\n

\n\nNewsletter metrics<\/b> are indicators that help understand the performance of your newsletter efforts. They include email newsletter metrics such as open rates and click-through rates. Some key metrics also measure the impact of your newsletter on overall brand visibility and awareness.\n<\/p>\n\n\n\n

When you think about newsletters, you probably associate them with email content.<\/p>\n\n\n\n

Indeed, email remains the most popular way to share newsletters with your audience. However, it’s not the only one!<\/p>\n\n\n\n

Today, you can distribute your newsletter through various channels: email, social media profiles, your website, and more.<\/p>\n\n\n\n

With this in mind, I’ve decided to take a broader look at newsletter metrics and present the top 7 metrics to track. These metrics will be helpful regardless of whether email is your only distribution channel.<\/p>\n\n\n\n

Let’s get started!<\/p>\n\n\n\n

Key newsletter metrics to track:<\/strong><\/h2>\n\n\n\n

01 Open Rate<\/strong><\/h3>\n\n\n\n

Let\u2019s start with one of the most basic email newsletter metrics.<\/p>\n\n\n\n

As the name suggests, Open Rate indicates the percentage of people who received your email newsletter in their inbox and decided to click on it to view the content.<\/p>\n\n\n\n

\n\nOpen Rate<\/b> = Unique People Who Open Your Email \/ Total Number of Emails You Have Sent\u00a0\n<\/p>\n\n\n\n

Super simple, isn\u2019t it?<\/p>\n\n\n\n

Well\u2026 it is not. Because Open Rate is not a 100% reliable metric.<\/strong><\/p>\n\n\n\n

Wait, how is that?<\/p>\n\n\n\n

While the concept of Open Rate is very straightforward, problems appear with email providers.<\/p>\n\n\n\n

Email opens are often tracked by loading an image embedded in the content. And some email clients (or your inbox privacy settings) may block these images.<\/p>\n\n\n\n

Moreover, email clients like Apple Mail are armed with more advanced privacy protection and prevent newsletter analytics tools from crawling their data.<\/p>\n\n\n\n

That makes Open Rate only partially accurate. However, it shouldn\u2019t make you ignore this metric.<\/p>\n\n\n\n

Open Rates work as a benchmark for your email campaign. They\u2019re a kind of barometer showing whether your efforts are fruitful or not.<\/p>\n\n\n\n

For example, Open Rate is excellent for making A\/B tests of your subject lines, sending times, and preview text. This helps you see which options get more people to open your emails. <\/p>\n\n\n\n

By trying different things, you can find the best way to improve your email campaigns.<\/p>\n\n\n\n

\"newsletter\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Open Rates by campaign in the GetResponse dashboard<\/figcaption><\/figure>\n\n\n
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Track key newsletter metrics!<\/div>\n <\/div>\n Start Trial!<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

02 Volume of Mentions<\/strong><\/h3>\n\n\n\n

If you want to succeed, you need to make sure there\u2019s some noise around your newsletter. <\/p>\n\n\n\n

Because your newsletter should be a part of a broader marketing strategy that increases brand visibility <\/a>and strengthens your share of voice<\/a> in your niche! <\/p>\n\n\n\n

Therefore, the second of newsletter performance metrics you must track is the volume of mentions. <\/p>\n\n\n\n

In short, the volume of mentions means how frequently people talk about your newsletter online. <\/p>\n\n\n\n

The more people are exposed to your newsletter, the higher the chances they will subscribe and engage with it. <\/p>\n\n\n\n

Tracking mentions helps you understand the reach and impact of your content in the online community. <\/p>\n\n\n\n

And by increasing the volume of mentions, you can build a stronger presence and attract more readers to your newsletter.<\/p>\n\n\n\n

How to measure?<\/strong><\/p>\n\n\n\n

Fine, but how to measure the volume of mentions?<\/p>\n\n\n\n

Well, the most effective way is to leave this job to the professional social listening tool<\/a>. Brand24 is a perfect match.<\/p>\n\n\n\n

This tool acts like an AI-powered guard for your brand.<\/p>\n\n\n\n

Imagine Brand24 looking like Arnold Schwarzenegger in his prime. No one would like to mess up with Arnold. Okay, maybe Chuck Norris, but only him.<\/p>\n\n\n\n

So, Brand24 constantly monitors your project – whether the whole company or just the newsletter.<\/p>\n\n\n\n

Namely, it discovers, tracks, and analyzes all the mentions about you or your newsletter.<\/p>\n\n\n\n

I will show you this on the example of my favorite newsletter titled “3-2-1”.<\/p>\n\n\n\n

James Clear is one of the most inspiring guys I – unfortunately – have never met. He’s the author of “Atomic Habits”, which is still one of the best self-development books ever written.<\/p>\n\n\n\n

James also created the abovementioned newsletter “3-2-1”, which he always sends on Thursdays.<\/p>\n\n\n\n

\"Newsletter\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Newsletter mention detected by Brand24<\/figcaption><\/figure>\n\n\n\n

As you can see below, in just 30 days, James’ newsletter was mentioned exactly 64 times.<\/p>\n\n\n\n

When you look at the Mentions chart, it’s obvious that the closer the Thursday is, the more frequently people discuss the “3-2-1” newsletter.<\/p>\n\n\n\n

\"ai-powered\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Brand24 dashboard presenting the volume of newsletter public mentions<\/figcaption><\/figure>\n\n\n\n
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Try the best newsletter monitoring tool!<\/div>\n <\/div>\n Start Trial!<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

03 Unique Click-Through Rate (Unique CTR)<\/strong><\/h3>\n\n\n\n

The Unique Click-Through Rate (Unique CTR) is another crucial metric for measuring the quality of email newsletters. Besides, it\u2019s my favorite indicator among all the newsletter engagement metrics.<\/p>\n\n\n\n

\n\nUnique CTR<\/b> = Unique Clicks \/ Total Number of Emails Delivered\n<\/p>\n\n\n\n

From my personal experience, I find Unique CTR more relevant than regular CTR. But what\u2019s the difference?<\/p>\n\n\n\n