It’s February 2022. Slack, one of the top chat apps for businesses, experienced a massive outage. Almost nothing worked: you couldn’t send messages to your team, join company channels, or upload files. Slack users were frustrated, and it seemed like the crisis might sink the brand.<\/p>\n\n\n\n
But it didn’t, and thousands of companies still use this tool! I know that because I just sent my colleague a funny meme about our boss on our hidden channel (please keep it secret). <\/p>\n\n\n\n
How did Slack survive? Because their crisis performance was simply astonishing!<\/p>\n\n\n\n
\n\nCrisis performance<\/b> is how well your organization handles a challenging and urgent situation. It focuses on making smart moves fast, keeping things under control, and minimizing negative after-effects. Good crisis performance criteria involve pivoting on problem-solving, open & transparent communication, and flexibility.\n<\/p>\n\n\n\n
Slack is a tech company. And when you’re a tech company, f*ckups aren’t a matter of IF they’ll happen, but WHEN they’ll happen. In other words, errors are inevitable.<\/p>\n\n\n\n
All you can do is create processes to minimize their negative effects.<\/p>\n\n\n\n
Wanna learn what to do if the crisis hits your brand?<\/p>\n\n\n\n
In this article, I will briefly explain crisis performance and how to measure it. Vamos!<\/p>\n\n\n\n
Crisis performance is a general term for all the actions taken to minimize the effects of a pending negative situation.<\/p>\n\n\n\n
It involves implementing strategies to manage the crisis, communicate effectively with stakeholders, and reduce damage to the brand.<\/p>\n\n\n\n
Moreover, crisis performance refers to assessing how well you handled the issue to improve the overall quality of the process.<\/p>\n\n\n\n
Measuring crisis performance is necessary to:<\/p>\n\n\n\n