{"id":165744,"date":"2025-09-03T09:14:42","date_gmt":"2025-09-03T07:14:42","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165744"},"modified":"2025-12-23T10:23:28","modified_gmt":"2025-12-23T09:23:28","slug":"telegram-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/telegram-mentions\/","title":{"rendered":"How to Track Telegram Mentions? [2026]"},"content":{"rendered":"\n

In just 30 days, Telegram mentions of the Apple brand reached over 120 million people! Clearly, Telegram is a powerful marketing channel that businesses can’t afford to ignore. However, even though 12% of humankind (800 million people!) log in to this platform each month, most businesses pretend this channel does not exist. What a waste!<\/strong><\/p>\n\n\n\n

\n\nWhat are Telegram mentions?<\/b>
\n\nTelegram mentions are references to your brand in group chats or channels. They can be:
\n\n– Tagged (@username) <\/b>\u2013 clickable, notify the user directly.
\n\n– Untagged (plain text)<\/b> \u2013 no link, no notification, often overlooked.
\n
\n\nHow do you track Telegram mentions?<\/b>
\n\n– Manually<\/b>: Search group chats or channels for your brand name. Works only on a small scale, gives no analytics, and misses untagged mentions.
\n\n– With social listening tools (like Brand24)<\/b>: Track both tagged & untagged mentions, monitor public channels, and access analytics (sentiment, reach, influencers, spikes).
\n
\n\nWhy track Telegram mentions?<\/b>
\n\n– Build stronger customer relationships.
\n\n– React early to reputation risks.
\n\n– Understand audience needs & trends.
\n\n– Discover collaboration opportunities.
\n\n– Save time with AI-powered alerts & insights.\n<\/p>\n\n\n\n

What are Telegram mentions?<\/strong><\/h2>\n\n\n\n

A Telegram mention occurs when a Telegram user talks about a person, brand, product, or service on a group chat or channel.<\/strong><\/p>\n\n\n\n

    \n
  • Type “@” + username to create a hyperlinked and clickable mention.<\/li>\n\n\n\n
  • Once you click on it, you’ll be directly transferred to a private chat with the mentioned user.<\/li>\n\n\n\n
  • Each user who gets mentioned on Telegram receives a notification about a mention.<\/li>\n\n\n\n
  • Even if a user has muted the entire group chat, he’ll be notified if he is mentioned directly.<\/li>\n<\/ul>\n\n\n\n

    \n\nImportant notice: You can only mention these Telegram users who have set up their usernames in the app’s settings. It’s not a default option!\n<\/p>\n\n\n\n

    Unfortunately, most of the brand mentions on Telegram remain untagged. What does it mean?<\/p>\n\n\n