{"id":166420,"date":"2026-03-23T12:02:19","date_gmt":"2026-03-23T11:02:19","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=166420"},"modified":"2026-04-13T11:31:02","modified_gmt":"2026-04-13T09:31:02","slug":"tiktok-performance","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/tiktok-performance\/","title":{"rendered":"TikTok Performance: How to Track in 2026?"},"content":{"rendered":"\n<p>Getting views feels like progress&#8230; until you realize views don&#8217;t tell you whether your content is actually working. TikTok performance covers a stack of metrics: reach, impressions, engagement rate, watch time, share of voice, and sentiment all factor in, and each one tells you something different.<\/p>\n\n\n\n<p>Most marketers stop at what TikTok&#8217;s native analytics show them. But if you want to know how people are talking about your brand, not just engaging with your posts, you need more.<\/p>\n\n\n\n<p>Here&#8217;s a breakdown of the 11 metrics that actually define TikTok performance, and how to measure each one.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">TikTok performance is more than views.<\/h4>\n                <p class=\"acf-key-takeaways__text\">It&#039;s a combination of reach, engagement rate, watch time, share of voice, and sentiment. Looking at views alone gives you an incomplete picture of whether your content is actually working.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Reach and impressions measure different things.<\/h4>\n                <p class=\"acf-key-takeaways__text\">Reach counts the unique accounts that saw your content; impressions count total views including repeats. Both matter, but reach is the truer signal of audience size.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Watch time is the metric TikTok&#039;s algorithm cares about most.<\/h4>\n                <p class=\"acf-key-takeaways__text\">Watch time is the metric TikTok&#039;s algorithm cares about most \u2014 Videos with high average watch time and strong completion rates get pushed to more users via the For You feed. It&#039;s the clearest signal that your content is resonating.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Sentiment tells you whether your buzz is actually good.<\/h4>\n                <p class=\"acf-key-takeaways__text\">High reach with negative sentiment is a red flag, not a win. Tracking sentiment alongside volume gives you the full picture of how your brand is landing.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Untagged TikTok mentions are key.<\/h4>\n                <p class=\"acf-key-takeaways__text\">TikTok&#039;s built-in dashboard only tracks activity on your own content. Third-party monitoring tools surface untagged mentions, competitor comparisons, and organic brand conversations happening across the platform ginig you a broader perspective.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is TikTok performance?<\/strong><\/h2>\n\n\n\n<p>TikTok performance refers to how well your content performs on the platform. It includes metrics like reach, engagement, impressions, and many more.<\/p>\n\n\n\n<p>Creating engaging content that catches the audience&#8217;s attention is crucial to becoming visible on the platform.<\/p>\n\n\n\n<p>And&#8230; it&#8217;s hard to make one if you don&#8217;t get any feedback on your work and can&#8217;t improve it.<\/p>\n\n\n\n<p>You can think of measuring performance as getting feedback on what you produce.<\/p>\n\n\n\n<p><strong>Measuring TikTok performance is necessary to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand what content resonates with your audience.<\/li>\n\n\n\n<li>Optimize your TikTok strategy for better results.<\/li>\n\n\n\n<li>Identify strengths and weaknesses in your campaign.<\/li>\n\n\n\n<li>Increase brand visibility, engagement, and, in the long run &#8211; conversion.<\/li>\n\n\n\n<li>Drive more traffic and conversions from your TikTok videos.<\/li>\n\n\n\n<li>Stay ahead of competitors.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your TikTok performance!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How to measure TikTok performance?<\/strong><\/h2>\n\n\n\n<p>Measuring your performance is a complex process. The platform is constantly changing; thus, the metrics you should measure will also change.<\/p>\n\n\n\n<p>However, there are some general <a href=\"https:\/\/brand24.com\/blog\/tiktok-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"TikTok metrics\">TikTok metrics<\/a> that are more consistent. Which ones?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Social media and non-social reach<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\" rel=\"noopener\" title=\"Social media reach\">Social media reach<\/a> represents the total number of unique users who have seen your content. It\u2019s a crucial metric that shows the size of your potential audience.<\/p>\n\n\n\n<p>Thanks to measuring social media and non-social reach, you will find out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which types of content resonate most with your target audience and boost engagement?<\/li>\n\n\n\n<li>Seasonal patterns or trends crucial for brand visibility.<\/li>\n\n\n\n<li>Your audience demographics to tailor your content better.<\/li>\n\n\n\n<li>The effectiveness of paid advertising.<\/li>\n\n\n\n<li>Competitive analysis for better market positioning.<\/li>\n\n\n\n<li>Changes in reach and sentiment to identify and respond to potential PR crises early.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>TikTok provides each post\u2019s reach data through internal analytics.<\/p>\n\n\n\n<p>You can access this data by navigating to the specific TikTok video &gt; analytics.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d217e89&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d217e89\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"380\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-video-engagement.png\" alt=\"Reach analysis in the TikTok Analytics tab.\" class=\"wp-image-166426\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-video-engagement.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-video-engagement-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-video-engagement-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-video-engagement-248x94.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reach analysis in the TikTok Analytics tab.<\/figcaption><\/figure>\n\n\n\n<p>But even if you plan your campaign for TikTok &#8211; it will likely spread beyond the platform, and you should be aware of how it performs.<\/p>\n\n\n\n<p>That\u2019s why measuring also the non-social reach is crucial for understanding your TikTok performance.<\/p>\n\n\n\n<p>You&#8217;ll need advanced <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring tools\">media monitoring tools<\/a> like Brand24 for non-social reach.<\/p>\n\n\n\n<p>This is what the &#8220;House Of The Dragon&#8221; reach looks like in the Brand24 dashboard:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d21817f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d21817f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"369\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-mentions.png\" alt=\"Reach over time on a chart by Brand24.\" class=\"wp-image-166427\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-mentions-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-mentions-300x111.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-mentions-248x92.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reach over time on a chart by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Impressions<\/strong><\/h3>\n\n\n\n<p>Impressions count the total number of times your content has been seen. This metric is important because it gives you a sense of how attractive your content is.<\/p>\n\n\n\n<p><strong>By tracking impressions, you will find out:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How often is your content being seen?<\/li>\n\n\n\n<li>The effectiveness of your posting schedule and frequency.<\/li>\n\n\n\n<li>The potential reach of your TikTok marketing efforts.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>TikTok\u2019s built-in analytics can track this metric.<\/p>\n\n\n\n<p>Just click on the three dots under your specific video and go to &#8220;Analytics&#8221;:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d21897c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d21897c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-impressions.png\" alt=\"Video impressions on TikTok.\" class=\"wp-image-166428\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-impressions.png 771w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-impressions-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-impressions-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-impressions-245x159.png 245w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Video impressions on TikTok.<\/figcaption><\/figure>\n\n\n\n<p><strong><em>Did you know?&#8230;<\/em><\/strong><\/p>\n\n\n\n<p>High impressions indicate increased brand awareness and engagement potential. The difference between reach and impressions can be tricky.&nbsp;<\/p>\n\n\n\n<p>For example, if someone loves a TikTok video and rewatches it multiple times, <strong>each view counts as an impression, but they are only one person reached.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Engagement Rate<\/strong><\/h3>\n\n\n\n<p>Engagement rate shows how well your audience interacts with your content through likes, shares, comments, and clicks.<\/p>\n\n\n\n<p><strong>By tracking the engagement rate, you will find out the following:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which types of content generate the most interaction?<\/li>\n\n\n\n<li>How engaged are your followers with your brand?<\/li>\n\n\n\n<li>Whether the posting time matters<\/li>\n<\/ul>\n\n\n\n<p>This all can give you opportunities to refine your content strategy for better results. But to make that work &#8211; make sure to monitor engagement rates for individual posts and overall account performance.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e8f4ee\"><strong>A high engagement rate suggests that your audience finds your content valuable, reflecting loyalty and trust.<\/strong><\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Calculate the engagement rate by dividing total interactions by total views and multiplying by 100.<\/p>\n\n\n\n<p>Here&#8217;s an example based on the previously attached TikTok analytics:<\/p>\n\n\n\n<p>For a video with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>54,000 views<\/li>\n\n\n\n<li>4,583 likes<\/li>\n\n\n\n<li>17 comments<\/li>\n\n\n\n<li>1,368 shares<\/li>\n\n\n\n<li>82 saves<\/li>\n<\/ul>\n\n\n\n<p>The engagement rate would be:<\/p>\n\n\n\n<p>Total interactions = 4,583 + 17 + 1,368 + 182 = 6,150<\/p>\n\n\n\n<p>Engagement rate = (6,150 \/ 54,000) * 100 \u2248 11.39%<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Followers growth<\/strong><\/h3>\n\n\n\n<p>Followers growth tracks how many new followers you gain over a given period. It\u2019s a good indicator of how your online community is growing.<\/p>\n\n\n\n<p><strong>By tracking followers growth, you will find out:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How well your content attracts new followers.<\/li>\n\n\n\n<li>The effectiveness of your TikTok marketing strategies.<\/li>\n\n\n\n<li>Seasonal trends or content themes that boost follower acquisition.<\/li>\n<\/ul>\n\n\n\n<p>Analyzing this data can also inspire ideas for future videos by identifying what content resonates most with your audience.<\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Track the number of new followers over time using TikTok\u2019s analytics. Look at the growth rate over days, weeks, and months to identify trends.<\/p>\n\n\n\n<p>Find this information in Analytics &gt; Overview.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d218e3a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d218e3a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-followers-growth.png\" alt=\"Followers growth analysis in TikTok's Analysis tab.\" class=\"wp-image-166429\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-followers-growth.png 957w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-followers-growth-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-followers-growth-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-followers-growth-248x130.png 248w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Followers growth analysis in TikTok&#8217;s Analysis tab.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong>A growing follower count indicates increasing interest in your brand, which can directly result from successful marketing strategies.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 The volume of mentions<\/strong><\/h3>\n\n\n\n<p>The volume of mentions is a key metric that tracks how often your brand is talked about online.<\/p>\n\n\n\n<p><strong>By tracking mentions, you will find out:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which social media platform is generating the most mentions of your brand?<\/li>\n\n\n\n<li>What topics or content types get your audience to discuss your brand?<\/li>\n\n\n\n<li>Opportunities to enhance your SEO through potential influencer collaborations.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Use AI-powered tools to track and analyze your brand mentions. <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" title=\"Social listening tools\">So<\/a><a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"Social listening tools\">c<\/a><a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" title=\"Social listening tools\">ial listening tools<\/a> like Brand24 track the volume of mentions and provide ready-to-use analysis.<\/p>\n\n\n\n<p>For example, here&#8217;s the number of TikTok mentions for &#8220;House Of Dragon&#8221;:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d219151&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d219151\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-number-of-mentions.png\" alt=\"Number of mentions in Brand24 dashboard.\" class=\"wp-image-166430\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-number-of-mentions.png 787w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-number-of-mentions-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-number-of-mentions-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-number-of-mentions-248x159.png 248w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Number of mentions in Brand24 dashboard.<\/figcaption><\/figure>\n\n\n\n<p>And this is what its specific mention looks like in the Brand24 dashboard:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d219397&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d219397\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"240\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-brand24-mention.png\" alt=\"A TikTok mention detected by Brand24.\" class=\"wp-image-166431\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-brand24-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-brand24-mention-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-brand24-mention-300x72.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-brand24-mention-248x60.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A TikTok mention detected by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>High mention volumes indicate strong visibility, engagement, and trend alignment. These are super important for TikTok performance and can attract more views, likes, and shares.<\/p>\n\n\n\n<p>Also a very helpful feature is an Anomaly Detector that can help you understand what&#8217;s behind any unusual spikes in mentions.<\/p>\n\n\n\n<p>For example, analyzing the spike in reach on June 17, 2024, to 57M for &#8220;House Of The Dragon&#8221; can help correlate this increase to a season 2 release, highlighting its success:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d2195ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d2195ff\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"365\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ai-anomaly-detector.png\" alt=\"AI-based Anomaly Detector feature by Brand24.\" class=\"wp-image-166432\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ai-anomaly-detector.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ai-anomaly-detector-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ai-anomaly-detector-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ai-anomaly-detector-248x91.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-based Anomaly Detector feature by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03 Share of voice<\/strong><\/h3>\n\n\n\n<p>Share of Voice (SOV) compares your brand\u2019s market visibility to your competitors.<\/p>\n\n\n\n<p>By measuring <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"Share of Voice\">Share of Voice<\/a>, you will find out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How well your social media campaigns perform<\/li>\n\n\n\n<li>Which social media channels boost your brand, and which ones need more work<\/li>\n\n\n\n<li>What tactics are working for your competitors and might work for you, too<\/li>\n<\/ul>\n\n\n\n<p>Plus, by comparing your SOV with competitors, you can identify successful strategies that you can adapt to improve your brand\u2019s performance.<\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Use tools for <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a> like Brand24 that can determine your SOV against specific competitors.<\/p>\n\n\n\n<p>Here&#8217;s what the comparison of two recent giants (&#8220;House of the Dragons&#8221; and &#8220;Bridgerton&#8221;) looks like:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d219911&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d219911\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"377\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sov.png\" alt=\"Share of Voice analysis by Brand24.\" class=\"wp-image-166433\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sov.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sov-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sov-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sov-248x93.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Share of Voice analysis by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>04 TikTok Video engagement<\/strong><\/h3>\n\n\n\n<p>TikTok video engagement tracks how much people interact with your videos via likes, comments, and shares.<\/p>\n\n\n\n<p>Why is it so important?<\/p>\n\n\n\n<p>High engagement on individual videos can boost your overall account performance, helping more people notice your brand.<\/p>\n\n\n\n<p><strong>By tracking TikTok videos engagement, you will find out:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which video formats and topics are most popular?<\/li>\n\n\n\n<li>How to replicate successful content strategies.<\/li>\n\n\n\n<li>The impact of engagement on your overall reach.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Track likes, comments, and shares for each video. Analyze which videos perform best and why.<\/p>\n\n\n\n<p>Here&#8217;s an idea: <strong>Use A\/B Testing!<\/strong><\/p>\n\n\n\n<p>For example, experiment with different content formats to gain insights.<\/p>\n\n\n\n<p><strong>How to do it?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>To determine whether videos or photos work better on your TikTok, create two posts on the same topic &#8211; one using a video and one using pictures.<\/li>\n\n\n\n<li>Check which post gets more likes, comments, and shares.<\/li>\n\n\n\n<li>Use this information to refine your content strategy, focusing on the format that generates more engagement.<\/li>\n<\/ol>\n\n\n\n<p>On the screen below, you can see the test I took recently. The difference is enormous!<\/p>\n\n\n\n<p>And guess what, it&#8217;s the photos that performed better.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d219cbd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d219cbd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"349\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ab-tests.png\" alt=\"A\/B test example for TikTok.\" class=\"wp-image-166434\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ab-tests.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ab-tests-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ab-tests-300x105.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ab-tests-248x87.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your TikTok performance!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Video watch time<\/strong><\/h3>\n\n\n\n<p>Video watch time measures the total time users spend watching your videos.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e8f4ee\"><strong>Longer watch times mean higher engagement and interest, indicating that your content is holding attention.<\/strong><\/p>\n\n\n\n<p><strong>By tracking video watch time, you will find out:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The effectiveness of your video content in retaining viewer attention.<\/li>\n\n\n\n<li>Which types of videos generate the longest watch times.<\/li>\n\n\n\n<li>How to improve content to increase viewer retention.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/tiktok-analytics\/\" title=\"\">TikTok analytics<\/a> provides watch time data.<\/p>\n\n\n\n<p>Go to: Analytics &gt; Video &gt; Watch time.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d21a130&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d21a130\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-average-watch-time.png\" alt=\"Video watch time in TikTok's Analysis tab.\" class=\"wp-image-166435\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-average-watch-time.png 795w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-average-watch-time-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-average-watch-time-300x189.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-average-watch-time-248x156.png 248w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Video watch time in TikTok&#8217;s Analysis tab.<\/figcaption><\/figure>\n\n\n\n<p>Tracking video views is also essential as a key performance indicator, as it greatly influences the algorithm.&nbsp;<\/p>\n\n\n\n<p>The longer your watch time is, the higher the chance of going viral!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Click-Through Rate (CTR)<\/strong><\/h3>\n\n\n\n<p>Click-through rate (CTR) measures how often people click on a link in your post compared to how often it\u2019s seen.<\/p>\n\n\n\n<p>A high CTR indicates effective call-to-actions, which are crucial for driving traffic to external sites such as product pages or blogs and converting visitors.<\/p>\n\n\n\n<p><strong>By tracking CTR, you will find out:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The effectiveness of your call-to-action.<\/li>\n\n\n\n<li>How well your content drives traffic to desired destinations.<\/li>\n\n\n\n<li>Opportunities to optimize links and landing pages.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Track clicks versus total views to calculate CTR. To improve your strategies, monitor the effectiveness of different calls to action.<\/p>\n\n\n\n<p>You can find information about your clicks in TikTok&#8217;s Analytics &gt; Overview &gt; Conversion:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d21a471&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d21a471\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ctr.png\" alt=\"Click-Through Rate on TikTok\" class=\"wp-image-166436\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ctr.png 988w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ctr-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ctr-300x152.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ctr-248x126.png 248w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Click-Through Rate on TikTok<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Presence Score<\/strong><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"Online Presence Score\">Online Presence Score<\/a> is an overall rating of how visible your brand is online.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s a great way to simplify your day-to-day analysis &#8211; and that&#8217;s exactly why Brand24 developed it!<\/p>\n\n\n\n<p>Instead of checking every little metric, you can look at the Presence Score, which combines them all.<\/p>\n\n\n\n<p><strong>By tracking the Presence Score, you will find out:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether your brand awareness is increasing or decreasing.<\/li>\n\n\n\n<li>The significant impact of events on your brand\u2019s popularity.<\/li>\n\n\n\n<li>Whether it\u2019s time to reassess your PR strategy.<\/li>\n\n\n\n<li>If there are any potential issues to address.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Brand24 provides this score in the &#8220;Analysis&#8221; tab. This is what it looks like:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d21a787&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d21a787\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"254\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-presence-score.png\" alt=\"Presence Score by Brand24.\" class=\"wp-image-166437\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-presence-score-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-presence-score-300x76.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-presence-score-248x63.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Presence Score by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>A high presence score indicates strong brand visibility. You should monitor changes to understand the impact of your marketing efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Sentiment&nbsp;<\/strong><\/h3>\n\n\n\n<p>Sentiment analysis lets you peek into how people feel about your brand based on what they say online. Social listening tools can group your <a href=\"https:\/\/brand24.com\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"brand mentions\">brand mentions<\/a> into negative, neutral, and positive and then analyze those to show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How does the sentiment of your brand change over time?<\/li>\n\n\n\n<li>Which social media platforms are giving you thumbs up, and where do you need to improve?<\/li>\n\n\n\n<li>How your audience reacts to your campaigns.<\/li>\n\n\n\n<li>Early warning signs of trouble to adjust your strategies.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>You can try to do it manually if you want to focus on TikTok itself.<\/p>\n\n\n\n<p>However, I think it will be ineffective. I suggest using an advanced tool that will gather your mentions from all over the internet and present you with insights like:<\/p>\n\n\n\n<p><strong>How your sentiment changes over time:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d21aab1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d21aab1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"359\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sentiment.png\" alt=\"Sentiment over time presented on a chart by Brand24.\" class=\"wp-image-166439\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sentiment-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sentiment-300x108.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sentiment-248x89.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>AI-based the most negative source:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d21acfb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d21acfb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sentiment-source-ai.png\" alt=\"AI-based the most negative sourc\" class=\"wp-image-166440\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sentiment-source-ai.png 755w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sentiment-source-ai-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sentiment-source-ai-300x199.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-sentiment-source-ai-240x159.png 240w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Exact emotions behind the sentiment of your brand:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d21af4d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d21af4d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ai-emotions.png\" alt=\"AI-based emotion analysis by Brand24, an AI-powered tool.\" class=\"wp-image-166441\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ai-emotions.png 773w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ai-emotions-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ai-emotions-300x194.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-ai-emotions-246x159.png 246w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Pro tip: <\/strong>Brand24 lets you see how people feel about your brand in real time, providing detailed insights into emotions and sentiment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benchmark\"><strong>Tip: Benchmark the TikTok performance<\/strong><\/h2>\n\n\n\n<p>Think about running a race without knowing the time or seeing the other runners. How would you know if you\u2019re ahead or need to speed up?<\/p>\n\n\n\n<p>That\u2019s why benchmarking your TikTok performance is crucial. It\u2019s like finding a reference point.<\/p>\n\n\n\n<p><strong>Benefits of Benchmarking:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You know how far you\u2019ve come and where you must go to hit your goals or compete with your rivals.<\/li>\n\n\n\n<li>Discover what strategies work for your competitors, and consider how to use similar approaches.<\/li>\n\n\n\n<li>Focus your time and budget on what truly works, reducing wasted effort.<\/li>\n\n\n\n<li>Keep up with the pace of your industry and ensure you\u2019re not falling behind.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to benchmark?<\/strong><\/p>\n\n\n\n<p>Use the Comparison tab by Brand24 to analyze key metrics and get a comprehensive view of your performance.<\/p>\n\n\n\n<p>The recently released new seasons of two giants, &#8220;Bridgerton&#8221; and &#8220;House Of The Dragon,&#8221; will serve as an example.<\/p>\n\n\n\n<p>Here&#8217;s what their competitive analysis looks like in Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d21b26d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d21b26d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-competitive-analysis-benchmark.png\" alt=\"Compare with competitors by Brand24.\" class=\"wp-image-166442\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-competitive-analysis-benchmark.png 864w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-competitive-analysis-benchmark-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-competitive-analysis-benchmark-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-competitive-analysis-benchmark-248x144.png 248w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Hmmm&#8230; but how about asking AI for the <a href=\"https:\/\/brand24.com\/blog\/competitor-research\/\" target=\"_blank\" rel=\"noopener\" title=\"competitor research\">competitor research<\/a>? Perhaps my idea of benchmarking Bridgerton wasn&#8217;t the best?<\/p>\n\n\n\n<p>Let&#8217;s ask the AI Brand Assistant &#8211; the feature that combines ChatGPT knowledge with data from your Brand24 projects.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e7d0d21b4b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e7d0d21b4b7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-brand-assistant-ai.png\" alt=\"AI Brand Assistant by Brand24 on competitors.\" class=\"wp-image-166443\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-brand-assistant-ai.png 648w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-brand-assistant-ai-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-brand-assistant-ai-300x231.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/tiktok-performance-brand-assistant-ai-206x159.png 206w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand Assistant on competitors.<\/figcaption><\/figure>\n\n\n\n<p>As you can see, I had a slightly different perspective. And I think <a href=\"https:\/\/brand24.com\/blog\/brand-assistant-your-ultimate-sidekick-for-project-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand Assistant\">Brand Assistant<\/a> got it better.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Compare your TikTok Performance!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=220\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what\"><strong>What is TikTok performance?<\/strong><\/h3>\n\n\n\n<p>TikTok performance refers to how effectively your content and brand presence are doing on the platform, measured across metrics like reach, engagement rate, watch time, share of voice, and sentiment. It&#8217;s a combination of signals that together show whether your TikTok strategy is working.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"difference\"><strong>What&#8217;s the difference between reach and impressions on TikTok?<\/strong> <\/h3>\n\n\n\n<p>Reach is the number of unique accounts that saw your content at least once. Impressions count total views, including multiple views from the same user. Reach is the better measure of actual audience size; impressions tell you how often your content surfaced in feeds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement-rate\"><strong>What is a good engagement rate on TikTok?<\/strong> <\/h3>\n\n\n\n<p>TikTok engagement rates vary by account size, but anything above 5\u20136% is generally considered strong for brand accounts. Micro-creators often see much higher rates. The key is to track your own baseline over time rather than chasing a universal benchmark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"watch-time\"><strong>How does watch time affect TikTok performance?<\/strong> <\/h3>\n\n\n\n<p>Watch time is one of TikTok&#8217;s strongest algorithmic signals. Videos with high average watch time and high completion rates get distributed more widely via the For You feed. Even a short video that gets rewatched will outperform a longer video that most people skip halfway through.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\"><strong>How do I track TikTok mentions that aren&#8217;t tagged with my handle?<\/strong> <\/h3>\n\n\n\n<p>TikTok&#8217;s native analytics only show activity on your own content, so they won&#8217;t surface untagged brand mentions. A brand monitoring tool like Brand24 tracks mentions of your brand name across TikTok (and other platforms), including conversations where users don&#8217;t tag you directly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tool\"><strong>Should I use TikTok&#8217;s native analytics or a third-party tool?<\/strong> <\/h3>\n\n\n\n<p>Use both. TikTok Studio gives you detailed video-level data like watch time, retention curves, traffic sources  &#8211; that&#8217;s hard to replicate elsewhere. Third-party tools add what native analytics can&#8217;t: untagged mentions, sentiment analysis, share of voice, and cross-platform comparison. Together, they give you the full picture.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to track your TikTok performance? Here&#8217;s a 2026 guide with key metrics and tools.<\/p>\n","protected":false},"author":82,"featured_media":166447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-166420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=166420"}],"version-history":[{"count":21,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166420\/revisions"}],"predecessor-version":[{"id":182208,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166420\/revisions\/182208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/166447"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=166420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=166420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=166420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}