{"id":166638,"date":"2024-08-06T14:57:13","date_gmt":"2024-08-06T12:57:13","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=166638"},"modified":"2026-02-24T11:30:17","modified_gmt":"2026-02-24T10:30:17","slug":"marketing-research","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/marketing-research\/","title":{"rendered":"How to Do Marketing Research in Less than 30 Minutes?\u00a0Nike Case Study"},"content":{"rendered":"\n

Marketing research is a complex and time-consuming process, but what if I told you that you can do it in less than 30 minutes?! In 2026, with AI capabilities and the right tools, market research is no longer a tall order. You need only two things: a media monitoring project for collecting data and an AI Brand Assistant to analyze data for you.<\/strong><\/p>\n\n\n\n

Let’s say that in your market research, you want to learn about Nike’s online performance in the past 30 days.<\/p>\n\n\n\n

It couldn’t be easier!<\/p>\n\n\n\n

\"Nike's\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Nike’s market research – the past 30 days<\/figcaption><\/figure>\n\n\n\n

Marketing research<\/strong> is the process of gathering, analyzing, and interpreting information about a market, including its products, services, customers, focus groups, competitors, and industry trends, to support decision-making and strategy development. Usually, the market research process is resource- and time-consuming, but with the right tool, you can conduct it in less than 30 minutes.<\/p>\n\n\n\n

So, if market research is one of your responsibilities and you have been struggling with it so far, you are in the right place!<\/p>\n\n\n\n

Read further to compare 3 helpful tools and discover the secret to market research in 3 steps and less than 30 minutes.<\/p>\n\n\n\n

Let’s go!<\/p>\n\n\n\n

What is marketing research? Definition<\/h2>\n\n\n\n

Marketing research is your secret weapon for business success! <\/p>\n\n\n\n

Imagine having a crystal ball that shows you what your customers really want, what your competitors are up to, and how you can win your target market. <\/p>\n\n\n\n

That’s marketing research for you! <\/p>\n\n\n\n

It’s all about gathering data, crunching numbers, and getting insights to help you make smart decisions. <\/p>\n\n\n\n

Whether you’re launching a new product, improving your services, or just wanting to know what people think about your brand, marketing research gives you the answers. <\/p>\n\n\n\n

It’s like having a superpower that keeps you one step ahead, ensuring you’re always in the know and ready to grow!<\/p>\n\n\n\n

Purposes & benefits of marketing research<\/h2>\n\n\n\n