{"id":166776,"date":"2026-04-01T16:17:12","date_gmt":"2026-04-01T14:17:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=166776"},"modified":"2026-04-01T16:17:30","modified_gmt":"2026-04-01T14:17:30","slug":"facebook-hashtag-analytics","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/facebook-hashtag-analytics\/","title":{"rendered":"Facebook Hashtag Analytics: 10 Easy Steps [2026]"},"content":{"rendered":"\n<p>Facebook hashtags connect your content to conversations happening far outside your follower base. Without data on reach, mention volume, and engagement, you&#8217;re essentially guessing which ones are worth using and missing competitive intelligence hiding in plain sight. This guide walks you through 10 steps to run Facebook hashtag analytics!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Facebook has no native hashtag analytics<\/h4>\n                <p class=\"acf-key-takeaways__text\">The platform doesn&#039;t track how your hashtags perform, so you need a third-party tool like Brand24 to get any meaningful data.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">The core metrics to track are mention volume, reach, and sentiment<\/h4>\n                <p class=\"acf-key-takeaways__text\">These three tell you how widely a hashtag is used, how many people it&#039;s reaching, and whether the conversation around it is positive or negative.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Sentiment analysis is your early-warning system<\/h4>\n                <p class=\"acf-key-takeaways__text\">If a hashtag you&#039;re using starts attracting negative posts, you&#039;ll know before it damages your brand reputation.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">You can track competitor hashtags, not just your own<\/h4>\n                <p class=\"acf-key-takeaways__text\">Analyzing what&#039;s working for competitors gives you a direct benchmark for your own hashtag strategy.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Hashtag performance changes over time<\/h4>\n                <p class=\"acf-key-takeaways__text\">Tracking trends across weeks and months reveals seasonal patterns and shows whether your campaign hashtags are building momentum or fading.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How to start Facebook hashtag analytics?<\/strong><\/h2>\n\n\n\n<p>Hashtags are great if you want to reach new people beyond your follower base. Why?<\/p>\n\n\n\n<p>When you add hashtags to your content, you\u2019ll likely appear in a <a href=\"https:\/\/brand24.com\/use-case\/hashtag-search\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hashtag search<\/a>. So if people search for those hashtags, they\u2019ll see your content.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your Facebook hashtags!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=229\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>According to Facebook, you can add up to 30 hashtags in a post and up to 10 in other formats. <\/p>\n\n\n\n<p>However, pros suggest lowering this number and focusing on adding relevant hashtags. So, the rule is simple:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e8f4ee\"><strong>Quality over Quantity<\/strong><\/p>\n\n\n\n<p>SocialPilot recommends sticking to 2-3 hashtags to avoid overwhelming your audience.<\/p>\n\n\n\n<p>Facebook Analytics doesn\u2019t provide any hashtag tracking tools. However, the platform is directly linked with Instagram, so you can use the information about hashtags it provides and apply them to your Facebook strategy.<\/p>\n\n\n\n<p>Many people publish their content simultaneously on Facebook and Instagram, so it&#8217;s a reasonable idea.<\/p>\n\n\n\n<p>In the Instagram app, you can find:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>top trending hashtags<\/li>\n\n\n\n<li>hashtag usage insights<\/li>\n\n\n\n<li>a list of suggested hashtags<\/li>\n<\/ul>\n\n\n\n<p>Free hashtag tracking tools can be used to track hashtag performance across various platforms, providing valuable insights and real-time data.<\/p>\n\n\n\n<p>How to get that info?<\/p>\n\n\n\n<p>To search for relevant hashtags:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Tap the magnifying glass.<\/li>\n\n\n\n<li>Type your search and tap the hashtag icon.<\/li>\n\n\n\n<li>This will bring up a list of hashtags that contain your search.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc6510&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc6510\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-hashtag-list.png\" alt=\"Relevant hashtags list\" class=\"wp-image-166781\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-hashtag-list.png 563w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-hashtag-list-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-hashtag-list-300x266.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-hashtag-list-179x159.png 179w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Relevant hashtags list.<\/figcaption><\/figure>\n\n\n\n<p>Psst! You can also follow hashtags to related content in your feed and story (even from accounts that you don\u2019t follow).<\/p>\n\n\n\n<p>For example, I take care of my Brand24 profile, so I follow #sociallistening to make sure I stay updated in my niche:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc6921&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc6921\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-follow-hashtags.png\" alt=\"How to follow a hashtag?\" class=\"wp-image-166782\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-follow-hashtags.png 652w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-follow-hashtags-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-follow-hashtags-300x230.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-follow-hashtags-207x159.png 207w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How to follow a hashtag?<\/figcaption><\/figure>\n\n\n\n<p>Ok, all fun and games, but these aren\u2019t even the basics of <a href=\"https:\/\/brand24.com\/hashtag-analytics\/\">hashtag analytics<\/a>. Plus, as you probably sniffed &#8211; there&#8217;s a big room for error.<\/p>\n\n\n\n<p>Even though the platforms are linked &#8211; it&#8217;s not the same, so your data won&#8217;t be perfect.<\/p>\n\n\n\n<p>So, how to actually track hashtag performance?<\/p>\n\n\n\n<p>To make the most out of your hashtag marketing campaigns, you should monitor your hashtags with a more advanced external hashtag tracking tool.<\/p>\n\n\n\n<p>These tools can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how many people use the hashtag and what audience it reaches<\/li>\n\n\n\n<li>Know what sentiment the hashtag creates<\/li>\n\n\n\n<li>Find related hashtags<\/li>\n\n\n\n<li>Discover influencers that use the hashtag and are active in your niche<\/li>\n\n\n\n<li>Benchmark your hashtag performance against competitors<\/li>\n\n\n\n<li>Track multiple hashtags in one place<\/li>\n\n\n\n<li>Evaluate your hashtag progress over time<\/li>\n<\/ul>\n\n\n\n<p>Tracking hashtags is also crucial as part of a comprehensive social media strategy, providing insights into trends and audience engagement patterns.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your hashtag campaigns!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=229\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analyze\"><strong>How to analyze hashtags on Facebook? 10 steps&nbsp;<\/strong><\/h2>\n\n\n\n<p>Facebook hashtag tracking can be a simple and fruitful process!<\/p>\n\n\n\n<p>Now that we have access to many hashtag analytics tools with advanced AI features, getting comprehensive insights into hashtag performance is at our fingertips.<\/p>\n\n\n\n<p>Let me show you how you can get your hashtag analytics using Brand24, an AI-powered tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\"><strong>01 Check the volume of mentions<\/strong><\/h3>\n\n\n\n<p>You should start your Facebook hashtag analysis by examining the fundamental metric \u2013 the volume of mentions.<\/p>\n\n\n\n<p>If you look at it from a <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a> perspective &#8211; most hashtags are just keywords preceded by the hashtag symbol.<\/p>\n\n\n\n<p>So just like for any other keyword you might want to track &#8211; monitoring how often it&#8217;s mentioned can offer many valuable insights.<\/p>\n\n\n\n<p>By analyzing increases and decreases in a hashtag\u2019s usage, you can assess your performance over time, identify if your content resonates, and adjust it if necessary.<\/p>\n\n\n\n<p>Moreover, hashtag popularity can help you uncover industry-specific trends and understand your competitors&#8217; social media strategies.<\/p>\n\n\n\n<p>Plus, looking at the distribution of hashtags over time can help you identify patterns, such as seasonal fluctuations or regular weekly trends.<\/p>\n\n\n\n<p>This is what a # iPhone analysis looks like. The hashtag was mentioned over 2700 times on Facebook:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc727d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc727d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach.png\" alt=\"Facebook hashtag's volume of mentions.\" class=\"wp-image-166783\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-248x55.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Facebook hashtag&#8217;s volume of mentions.<\/figcaption><\/figure>\n\n\n\n<p>But using <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">media monitoring<\/a> for tracking your Facebook hashtags means you&#8217;ll also access data about this hashtag from many other platforms.<\/p>\n\n\n\n<p>Brand24 allows you to track and analyze relevant hashtags published on all major social media platforms (LinkedIn, Facebook, Instagram, X, YouTube, Twitch, Reddit, and Telegram).<\/p>\n\n\n\n<p>After selecting all mention sources, it turns out that in just 30 days, hashtag #iPhone was used over 465.000 times!<\/p>\n\n\n\n<p>The hashtag is mostly used on Instagram. And it completely makes sense &#8211; most people use it when adding photos taken on an iPhone.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc7691&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc7691\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"321\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sources.png\" alt=\"Source of mentions analysis by Brand24.\" class=\"wp-image-166784\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sources.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sources-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sources-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sources-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Source of mentions analysis by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>But what if your hashtag is not easy to keep up with and suddenly attracts a lot of attention?<\/p>\n\n\n\n<p>Typically, you&#8217;d need to sift through mentions to find out what happened. However, there&#8217;s a much simpler way to do it!<\/p>\n\n\n\n<p>An AI Event Detector can analyze it for you and provide you with an explanation under each spike. Just like it did for #iPhone:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc7a7f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc7a7f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"236\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-ai-anomaly-detector.png\" alt=\"AI-based Event Detector by Brand24.\" class=\"wp-image-166785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-ai-anomaly-detector.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-ai-anomaly-detector-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-ai-anomaly-detector-300x71.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-ai-anomaly-detector-248x59.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-based Event Detector by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\"><strong>02 Measure social media reach<\/strong><\/h3>\n\n\n\n<p>Monitoring reach helps gauge the effectiveness of your campaigns and content. It shows how far your message is spreading and how many people see it.<\/p>\n\n\n\n<p>Let\u2019s take a look at the green line on the chart &#8211; this is the reach. The hashtag # iPhone generated a reach of 13 million on Facebook within 30 days.<\/p>\n\n\n\n<p>As you can see it is usually in a direct correlation with the volume of mentions. But not always!<\/p>\n\n\n\n<p>Sometimes, the reach is higher than the volume of mentions, which tells us one thing\u2014mentions from that period must have gone viral.<\/p>\n\n\n\n<p>It creates an opportunity to engage with this high performing content, respond to any comments and perhaps establish a relationship with the author?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc7ee1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc7ee1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-1.png\" alt=\"Facebook hashtags reach on a chart by Brand24.\" class=\"wp-image-166786\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-1-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-1-248x55.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Facebook hashtags reach on a chart by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"popularity\"><strong>03 Detect the hashtag popularity<\/strong><\/h3>\n\n\n\n<p>This metric helps evaluate the effectiveness of your hashtag strategy by indicating how visible and influential your hashtag is online.<\/p>\n\n\n\n<p>Let&#8217;s get back to our example:<\/p>\n\n\n\n<p>The <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\">Online Presence Score<\/a> for the hashtag #IPhone is 67, which is higher than 82% of brands. This high score means that the hashtag is performing exceptionally well and is widely recognized.<\/p>\n\n\n\n<p>In the chart, the upward trend in Presence Score signifies increasing popularity and engagement. It also shows a steady increase, indicating consistent engagement over time:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc8316&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc8316\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"198\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-presence-score.png\" alt=\"Presence Score by Brand24.\" class=\"wp-image-166787\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-presence-score-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-presence-score-300x59.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-presence-score-248x49.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Presence Score by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Marketers can use this hashtag monitoring tool to align their content strategies with trending topics and protect their <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\">brand reputation<\/a>.<\/p>\n\n\n\n<p>Exactly, reputation &#8211; one of the most important <a href=\"https:\/\/brand24.com\/blog\/hashtag-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"hashtag metrics\">hashtag metrics<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reputation\"><strong>04 Detect the hashtag reputation<\/strong><\/h3>\n\n\n\n<p>Measuring the Reputation Score of a hashtag helps assess the overall perception and sentiment associated with the hashtags you use.<\/p>\n\n\n\n<p>Knowing whether your audience has a positive or negative view can guide your strategy and content adjustments.<\/p>\n\n\n\n<p>For instance, the hashtag #iPhone has a Reputation Score of 28, which is higher than 64% of brands. This score suggests that while the hashtag is relatively well-regarded, there is room for improvement.<\/p>\n\n\n\n<p>Over recent weeks, this score has shown a gradual increase, indicating a steady improvement in how the hashtag is perceived.<\/p>\n\n\n\n<p>Let&#8217;s look at the chart.&nbsp;<\/p>\n\n\n\n<p>The blue line represents the Reputation Score, which shows a slow but steady rise. Positive <a href=\"https:\/\/brand24.com\/blog\/media-mentions\/\">media mentions<\/a> (green line) have been significantly higher than negative ones (red line), which is a good sign for the brand&#8217;s image.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc87a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc87a1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"178\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reputatio-score.png\" alt=\"Reputation Score by Brand24.\" class=\"wp-image-166788\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reputatio-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reputatio-score-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reputatio-score-300x53.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reputatio-score-248x44.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reputation Score by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>This analysis is especially important for branded hashtags as it will be directly linked to how your brand is perceived and any potential <a href=\"https:\/\/brand24.com\/blog\/pr-crisis-management\/\">PR crisis<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"analysis\"><strong>05 Conduct sentiment analysis<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">Sentiment analysis<\/a> of a hashtag is crucial because it reveals the emotions and attitudes of your audience towards your content.&nbsp;<\/p>\n\n\n\n<p>Such insights can help you ensure your hashtag campaign got the results it was supposed to and if it reached the right target audience.<\/p>\n\n\n\n<p>The Brand24 tool can conduct the<a href=\"https:\/\/brand24.com\/blog\/context-analysis\/\"> <strong>context analysis<\/strong><\/a> of a post or a comment where someone used your tracked hashtag. The sentiment can be positive, neutral, or negative.<\/p>\n\n\n\n<p>For example, in the last 30 days on Facebook, the hashtag #iPhone received 431 positive mentions and 18 negative mentions, and a majority of mentions were neutral.<\/p>\n\n\n\n<p>This indicates a generally favorable sentiment towards the hashtag.<\/p>\n\n\n\n<p>Here are examples of positive and negative mentions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc8c06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc8c06\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"362\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-positive-mention-brand24.png\" alt=\"Positive mention detected by Brand24, an AI-powered tool.\" class=\"wp-image-166789\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-positive-mention-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-positive-mention-brand24-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-positive-mention-brand24-300x109.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-positive-mention-brand24-248x90.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention with a positive\u2026<br><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc8fd4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc8fd4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"318\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negative-mention-brand24.png\" alt=\"Negative mention detected by Brand24, an AI-powered tool.\" class=\"wp-image-166791\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negative-mention-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negative-mention-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negative-mention-brand24-300x95.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negative-mention-brand24-248x79.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u2026 and negative sentiment in a Brand24 Mentions Tab.<\/figcaption><\/figure>\n\n\n\n<p>And here&#8217;s a general chart about the hashtags sentiment analysis:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc937e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc937e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"219\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sentiment.png\" alt=\"Sentiment related to a hashtag over time.\" class=\"wp-image-166792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sentiment-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sentiment-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sentiment-248x54.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment related to a hashtag over time.<\/figcaption><\/figure>\n\n\n\n<p>The sentiment chart shows that most mentions are positive, while a small portion of negative mentions suggests isolated issues that can easily be addressed.<\/p>\n\n\n\n<p>Understanding where these negative mentions come from helps identify areas for improvement and leverage platforms that boost your brand\u2019s image.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Get sentiment analysis for your hashtag!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=229\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>To make it easier, Brand24 offers an <a href=\"https:\/\/brand24.com\/blog\/ai-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI Metrics<\/a> Tab. You can learn which source generates most of the negativity and address it more effectively.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc98e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc98e0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negativity-source-ai.png\" alt=\"AI-based negativity source detection by Brand24, an AI-powered tool.\" class=\"wp-image-166793\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negativity-source-ai.png 821w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negativity-source-ai-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negativity-source-ai-300x183.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negativity-source-ai-248x151.png 248w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-based negativity source detection.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement\"><strong>06 Track engagement<\/strong><\/h3>\n\n\n\n<p>Engagement is a key metric in the world of social media analytics. Everything you do on social media can influence it (including the use of hashtags).<\/p>\n\n\n\n<p>Engagement in terms of hashtag analytics reflects how users interact with posts that use your hashtag. These interactions typically include likes, comments, and shares.<\/p>\n\n\n\n<p>To put it simply: social media engagement reveals how effectively you grab your audience\u2019s attention and motivate them to join the conversation.<\/p>\n\n\n\n<p>And you should add a big &#8220;!&#8221; in your notes with this one:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e8f4ee\"><strong>Social media algorithms evaluate the amount and type of engagement your content receives to decide whether to promote it to more users.<\/strong><\/p>\n\n\n\n<p>Additionally, monitoring engagement metrics helps you spot trending hashtags and topics. It also provides insights into your competitors&#8217; strategies by showing which posts are currently popular for them.<\/p>\n\n\n\n<p>Understanding these interactions allows you to create more engaging posts and make better use of hashtags.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fc9d73&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fc9d73\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement.png\" alt=\"Engagement metrics on Facebook.\" class=\"wp-image-166794\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement.png 497w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement-300x302.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement-158x159.png 158w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Engagement metrics on Facebook.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\"><strong>07 Detect influencers using the hashtag<\/strong><\/h3>\n\n\n\n<p>Influencer marketing, when used wisely, can significantly boost your <a href=\"https:\/\/brand24.com\/blog\/facebook-visibility\/\">Facebook visibility<\/a>.<\/p>\n\n\n\n<p>By partnering with influencers who are relevant to your niche, you can extend your message to new audiences and boost your authenticity.<\/p>\n\n\n\n<p>But how to find one?<\/p>\n\n\n\n<p>Well, hashtag analytics can greatly simplify this process.<\/p>\n\n\n\n<p>The idea here is simple: if someone uses your hashtag it might be a right person for your niche.<\/p>\n\n\n\n<p>Hashtag analytics helps identify top influencers who discuss topics that matter to your brand.<\/p>\n\n\n\n<p>Here&#8217;s how you can discover prominent Facebook accounts that frequently mention your brand hashtags:<\/p>\n\n\n\n<p>In the Brand24 tool, head to the Analysis tab and scroll down:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the left, you&#8217;ll find the top public profiles discussing your hashtag.<\/li>\n\n\n\n<li>On the right, you\u2019ll see the most active profiles adding hashtags of interest.<\/li>\n<\/ul>\n\n\n\n<p>For a more targeted search, visit the Influencers tab directly.<\/p>\n\n\n\n<p>Here, you\u2019ll find the most influential profiles talking about your chosen topic and:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the platform they use<\/li>\n\n\n\n<li>the number of times they mentioned your hashtag<\/li>\n\n\n\n<li>their follower count<\/li>\n\n\n\n<li>share of voice<\/li>\n\n\n\n<li>influence<\/li>\n\n\n\n<li>their Influencer Scores.<\/li>\n<\/ul>\n\n\n\n<p>With this information, you can identify the influencers you should collaborate with to maximize your brand&#8217;s reach.<\/p>\n\n\n\n<p>This is what it looks like in the dashboard:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fca381&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fca381\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"341\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-inflouencers-brand24.png\" alt=\"Relevant influencers list by Brand24.\" class=\"wp-image-166795\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-inflouencers-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-inflouencers-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-inflouencers-brand24-300x102.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-inflouencers-brand24-248x85.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Relevant influencers list by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"related\"><strong>08 Check related hashtags<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">Social listening tools<\/a> like Brand24 help you find Facebook hashtags related to your primary one.<\/p>\n\n\n\n<p>Why is this important?<\/p>\n\n\n\n<p>Tracking related hashtags gives you an opportunity to discover trending hashtags in your niche. This makes it possible to stay up to date and address these topics in your social media strategy.<\/p>\n\n\n\n<p>On the other hand, it also allows you to refine your hashtag strategy by including less popular, niche-related hashtags, enabling you to target a more specific audience.<\/p>\n\n\n\n<p>For instance, by looking at hashtags related to # iPhone, you can find competitors\u2019 hashtags, general tech topics, and mentions of Apple\u2019s top products.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fca7be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fca7be\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-related-hashtags.png\" alt=\"Relevant hashtags list by Brand24.\" class=\"wp-image-166796\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-related-hashtags.png 734w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-related-hashtags-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-related-hashtags-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-related-hashtags-233x159.png 233w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Relevant hashtags list by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Understanding related hashtags gives you a comprehensive view of the conversation in your industry, helping you stay ahead of the curve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"compare\"><strong>09 Compare to competitive hashtag<\/strong><\/h3>\n\n\n\n<p>Comparing competitive hashtags is a powerful tool for social media strategy. By using the &#8220;Compare Projects&#8221; feature, you can analyze how different hashtags perform and identify what makes one more successful than another.<\/p>\n\n\n\n<p>Let&#8217;s take a look at the hashtags #iPhone and #SamsungGalaxy.<\/p>\n\n\n\n<p>In this comparison, #iPhone clearly outperforms #SamsungGalaxy across almost all metrics.<\/p>\n\n\n\n<p>The reasons could include a stronger brand presence, more effective marketing campaigns, or higher overall popularity.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fcac19&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fcac19\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-projects.png\" alt=\"Comparison of #iPhone and #SamsungGalaxy in Brand24 tool\" class=\"wp-image-166797\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-projects.png 857w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-projects-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-projects-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-projects-248x145.png 248w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of #iPhone and #SamsungGalaxy in Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p>Benchmarking competitive hashtags can help you;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>understand your position in the market,<\/li>\n\n\n\n<li>identify strengths and weaknesses,<\/li>\n\n\n\n<li>&amp; and refine your approach!<\/li>\n<\/ul>\n\n\n\n<p>By regularly conducting <a href=\"https:\/\/brand24.com\/blog\/competitor-monitoring\/\">competitor monitoring<\/a>, you can stay ahead of trends and make informed decisions to enhance your <a href=\"https:\/\/brand24.com\/blog\/brand-performance\/\">brand\u2019s performance<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Benchmark against competitors!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=229\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"time\"><strong>10 Track the hashtag performance over time<\/strong><\/h3>\n\n\n\n<p>Hashtag tracking over time is crucial for understanding its impact. It lets you see how a hashtag performs across different time frames, revealing trends and patterns.<\/p>\n\n\n\n<p>By using the &#8220;Compare Periods&#8221; feature, you can compare your current hashtag performance to historical hashtag data.<\/p>\n\n\n\n<p>How did the # iPhone go?<\/p>\n\n\n\n<p>Let&#8217;s examine the performance of the hashtag #iPhone compared to the previous period:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0494fcb2b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0494fcb2b8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-periods.png\" alt=\"Hashtags performance - benchmarking over time.\" class=\"wp-image-166798\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-periods.png 862w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-periods-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-periods-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-periods-248x144.png 248w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtags performance &#8211; benchmarking over time.<\/figcaption><\/figure>\n\n\n\n<p>This data shows increased engagement and visibility. The increase in <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\">social media reach<\/a>, and presence score further supports the hashtag&#8217;s rising influence.<\/p>\n\n\n\n<p>However, the decrease in non-social media reach and AVE suggest areas that might need attention.<\/p>\n\n\n\n<p>Tracking the performance of a hashtag and benchmarking it to historical data allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover patterns in user engagement and seasonal spikes.<\/li>\n\n\n\n<li>Measure campaign effectiveness.<\/li>\n\n\n\n<li>Adjust content and posting schedules for maximum impact.<\/li>\n\n\n\n<li>Tailor content to audience interests and behaviors.<\/li>\n\n\n\n<li>Allocate resources more efficiently and focus on high-performing hashtags.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your Facebook hashtags!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=229\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Let\u2019s face it, hashtags can feel like a guessing game. You throw a few out there hoping they stick, but how do you really know if they\u2019re working?<\/p>\n\n\n\n<p>Social listening tools are your secret weapon. They\u2019re like having a backstage pass to the conversation about your hashtag. You can see who\u2019s using it, how they\u2019re using it, and even if they\u2019re loving it or hating it.<\/p>\n\n\n\n<p>Think about it this way: would you run a marathon without tracking your progress?<\/p>\n\n\n\n<p>Hashtags are the same.<\/p>\n\n\n\n<p>By monitoring them over time, you can see what\u2019s working and what\u2019s not. This lets you adjust your strategy and make sure your message is resonating with the right people.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I suggest using a hashtag tracker with AI features. These tools offer comprehensive data, actionable insights, and detailed reports that will impress your clients or boss.<\/li>\n\n\n\n<li>You can discover key influencers by tracking related hashtags. It\u2019s about joining the conversations that matter to your target audience.<\/li>\n\n\n\n<li>Social media users actively search for relevant content through hashtags. This makes hashtags essential tools for marketing strategies and brand monitoring.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1\"><strong>Does Facebook have built-in hashtag analytics?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>No. Facebook&#8217;s native analytics don&#8217;t track hashtag performance. There&#8217;s no data on hashtag reach, mention volume, or engagement broken down by tag. You need a third-party tool to get this information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2\"><strong>How many hashtags should I use on Facebook?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Research consistently shows that fewer hashtags perform better on Facebook. Posts with 1-2 hashtags tend to generate significantly more engagement than posts with 10 or more. Prioritize relevance over quantity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3\"><strong>What metrics matter most for Facebook hashtag analytics?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Focus on mention volume (how often the hashtag is used), reach (how many unique accounts see it), sentiment (whether the conversation is positive or negative), and engagement (likes, comments, shares on hashtagged posts). Together, these give you a complete picture of a hashtag&#8217;s impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id4\"><strong>Can I track a competitor&#8217;s hashtag on Facebook?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Yes. Tools like Brand24 let you monitor any public hashtag, including ones your competitors use in campaigns. This lets you benchmark your own hashtag performance against theirs and spot strategies worth adapting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id5\"><strong>How do I find trending hashtags on Facebook?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Hashtag analytics tools surface trending tags by tracking which ones are generating the most mentions and engagement in a given time window. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id6\"><strong>Does Facebook hashtag tracking work on other platforms too?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Yes. Most third-party hashtag analytics tools monitor hashtags across multiple platforms like Instagram, X (Twitter), YouTube, Reddit, and others from a single dashboard. This gives you a cross-platform view of how a hashtag performs, not just on Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Master Facebook hashtag analytics! Discover ways to track and leverage hashtags and boost engagement. <\/p>\n","protected":false},"author":82,"featured_media":166780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-166776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=166776"}],"version-history":[{"count":19,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166776\/revisions"}],"predecessor-version":[{"id":182896,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166776\/revisions\/182896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/166780"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=166776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=166776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=166776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}