{"id":166881,"date":"2026-03-11T17:13:14","date_gmt":"2026-03-11T16:13:14","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=166881"},"modified":"2026-03-13T14:37:52","modified_gmt":"2026-03-13T13:37:52","slug":"more-views-on-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/more-views-on-instagram\/","title":{"rendered":"How To Get More Mentions on Instagram? 6 Tips for Brands [2026]"},"content":{"rendered":"\n<p><strong>Mentions have become one of the most crucial signals of brand visibility &#8211; not only on social media but also across the whole digital ecosystem, including AI-driven search. So, when people tag your brand in Instagram content, they expose it to new audiences and create powerful social proof. In this article, you&#8217;ll learn\u00a0six practical strategies to increase Instagram mentions and expand your brand\u2019s reach.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Create content people want to share<\/h4>\n                <p class=\"acf-key-takeaways__text\">High-quality, shareable content increases the chances that users will tag your brand in posts, Stories, or comments, expanding your reach beyond your own audience.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Encourage your community to talk about your brand<\/h4>\n                <p class=\"acf-key-takeaways__text\">User-generated content, influencer collaborations, and simple campaigns like \u201ctag a friend\u201d naturally motivate people to mention your brand in their content.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Stay active and engage with your audience<\/h4>\n                <p class=\"acf-key-takeaways__text\">Regular interaction with followers builds stronger relationships and increases the likelihood that people will mention your brand over time.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id6tips\">6 tips for brands to get more mentions on Instagram<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content\">01 Make high-quality and shareable content<\/h3>\n\n\n\n<p>Okay, I know. Everyone says it: content is king.<\/p>\n\n\n\n<p>But the fact remains that <strong>nothing is more important than quality content<\/strong>! It\u2019s the foundation of everything you do on Instagram.<\/p>\n\n\n\n<p>The more valuable or entertaining your content is, the more likely users are to remember your brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71209975e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71209975e7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"833\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_ugc.jpg\" alt=\"content quality\" class=\"wp-image-182090\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_ugc.jpg 997w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_ugc-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_ugc-300x251.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_ugc-190x159.jpg 190w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_ugc-90x75.jpg 90w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Entertainment or education \u2013 do whatever you want and remember about quality!<\/figcaption><\/figure>\n\n\n\n<p>Here, we can add one extra layer: <strong>shareability<\/strong>.<\/p>\n\n\n\n<p>Content that people enjoy is good. <\/p>\n\n\n\n<p><strong>But content that people want to send to others is what really drives mentions.\u00a0<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71209978fd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71209978fd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"888\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_mosseri.jpg\" alt=\"head of instagram screen\" class=\"wp-image-182084\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_mosseri.jpg 981w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_mosseri-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_mosseri-300x272.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_mosseri-176x159.jpg 176w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_mosseri-90x81.jpg 90w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Head of Instagram confirms that sends are now one of the strongest signals for the algorithm<\/figcaption><\/figure>\n\n\n\n<p>When users send your post to friends, share it in Stories, or reference it in their own content, they often tag (or mention) the brand behind it.<\/p>\n\n\n\n<p><strong>That\u2019s exactly where mentions start to grow.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">\ud83e\udde0 <strong>Understand Instagram formats and their purposes<br><\/strong><br>To make the most of your Instagram content, you should familiarize yourself with which formats to use to maximize your chance of getting mentioned:<br><br>\u2022 <strong>Instagram Stories<\/strong> are great for quick updates, behind-the-scenes glimpses, and asking engaging questions (utilize Instagram stories stickers!).<br><br>\u2022 <strong>Photo posts<\/strong> are suitable for checklists and quotes;<br><br>\u2022 <a href=\"https:\/\/brand24.com\/blog\/more-views-on-instagram-reels\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram Reels<\/a> work well for tutorials, before vs. after process showcase, and answering questions (i.e., asked in Instagram stories);<br><br>\u2022 <strong>Instagram carousels<\/strong> are perfect for storytelling, sharing opinions, and presenting the path \u201cfrom A to B\u201d<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Get more Instagram mentions faster!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=231\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ugc\"><strong>02 Encourage user-generated content<\/strong><\/h3>\n\n\n\n<p><strong>User-generated content (UGC) is any form of Instagram content created by users or customers rather than by brands or professionals.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.nosto.com\/blog\/42-statistics-about-user-generated-content-you-need-to-know\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">79% of people<\/a> claim they rely on UGC when making their purchasing decisions.<\/p>\n\n\n\n<p>At the same time, <a href=\"https:\/\/merkleyandpartners.wordpress.com\/2016\/05\/20\/how-to-connect-with-consumers-via-user-generated-content-infographic\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">only 16% of brands<\/a> have a user-generated content strategy. Don\u2019t waste that opportunity because UGC is a win-win strategy.<\/p>\n\n\n\n<p>On the one hand, it <strong>naturally connects your brand with your Instagram followers<\/strong>.<\/p>\n\n\n\n<p>On the other hand, your <strong>fans-creators can showcase themselves to your audience and strengthen their own social presence<\/strong>.<\/p>\n\n\n\n<p>On the third hand (who said there must be two?!), <strong>user-generated content multiplies the number of your<\/strong> <a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"Instagram mentions\">Instagram mentions<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7120997eb5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7120997eb5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"806\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_cooperations.jpg\" alt=\"user generated content Garmin on instagram \" class=\"wp-image-182089\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_cooperations.jpg 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_cooperations-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_cooperations-300x242.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_cooperations-197x159.jpg 197w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_garmin_cooperations-90x73.jpg 90w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Garmin consistently publishes reels of their brand ambassadors<\/figcaption><\/figure>\n\n\n\n<p>Okay, and how to invite people to create and share user-generated content?<\/p>\n\n\n\n<p><strong>You can:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Run a contest or giveaway <\/strong>&#8211; encourage people to post photos or stories tagging your brand<\/li>\n\n\n\n<li><strong>Launch a mention campaign<\/strong> (instead of old-fashioned hashtag campaign) &#8211; to make people your followers use your brand name when showcasing your products<\/li>\n\n\n\n<li><strong>Feature customer mentions<\/strong> &#8211; repost customer stories and posts that mention your brand<\/li>\n<\/ul>\n\n\n\n<p><strong>Just remember:<\/strong> if you want to increase your Instagram mentions, remind your fans-creators to explicitly use your brand\u2019s name in their content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\"><strong>03 Team with influencers<\/strong><\/h3>\n\n\n\n<p>Cooperating with the right influencers can increase your <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand awareness<\/a> and reach, driving you more mentions on Instagram.<\/p>\n\n\n\n<p>And you don\u2019t need to spend thousands of dollars for teaming with influencers with millions of followers!<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.emarketer.com\/content\/exclusive-instagram-s-nano-influencers-outperform-as-do-tiktok-s-upper-echelon-of-creators\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to eMarketer<\/a>, nano-influencers (1,000 \u2013 10,000 followers) boast the highest Instagram engagement rate, at 6.23%.<\/p>\n\n\n\n<p><strong>You can collaborate with them in many ways, like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offering exclusive deals <\/strong>(like special discount codes) for them and their followers, prompting them to mention your brand<\/li>\n\n\n\n<li><strong>Rewarding them <\/strong>by sharing or reposting your content.<\/li>\n\n\n\n<li><strong>Inviting them to be brand ambassadors<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><strong>\ud83d\udccb Real-life case study<br><\/strong><br>Besides doing a (hopefully!) great job in Brand24, I own a travel brand \u201cOrientuj Adventures\u201d. <br><br>To boost my brand awareness, I invited an influencer to participate in my adventurous tour to Oman.<br><br>Apart from being a wonderful person to work with, she mentioned my brand multiple times on her Instagram posts and stories. <br><br>As a result, I gained 360 new followers and &#8211; more importantly! &#8211; 5 new customers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71209985ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71209985ce\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"852\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_case_study.jpg\" alt=\"how to get more mentions on instagram\" class=\"wp-image-182087\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_case_study.jpg 997w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_case_study-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_case_study-300x256.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_case_study-186x159.jpg 186w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_case_study-90x77.jpg 90w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">My successful Instagram influencer cooperation<\/figcaption><\/figure>\n\n\n\n<p><strong>One of the most underrated influencer research techniques is cooperating with those who already talk about you. <\/strong><\/p>\n\n\n\n<p><strong>Okay, but how to find them?<\/strong><\/p>\n\n\n\n<p>The easiest way is to use a <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening tool \">social listening tool<\/a> like Brand24. <\/p>\n\n\n\n<p>Open the dashboard, narrow the results to Instagram-only, and visit the Influencers tab.<\/p>\n\n\n\n<p>There, you\u2019ll see the clickable username, number of mentions, followers count, <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"share of voice\">share of voice<\/a>, estimated number of people influenced by your brand mention, and the Influencer Score.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7120998899&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7120998899\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"713\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_tab-1140x713.jpg\" alt=\"brand24 influencers tab to discover new instagram mentions opportunities\" class=\"wp-image-182086\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_tab-1140x713.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_tab-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_tab-300x188.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_tab-248x155.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_tab-90x56.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_influencer_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How to find your top influencers? Check the Brand24\u2019s Influencers tab!<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover your existing Instagram influencers!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=231\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engage\"><strong>04 Engage with \u201cregular\u201d users<\/strong><\/h3>\n\n\n\n<p>Collaborating with influencers can get you more views on Instagram. But you should never lose sight of \u2018regular\u2019 users. They are the <strong>vast majority<\/strong> and they are the target you\u2019re striving for!<\/p>\n\n\n\n<p>And this isn\u2019t just intuition.<\/p>\n\n\n\n<p>Social media plays a crucial role in the customer journey and overall customer experience.<\/p>\n\n\n\n<p><a href=\"https:\/\/go.emplifi.io\/consumer-expectations-social-media.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">According to Emplifi report,<\/a> social platforms like Instagram are the most important way consumers prefer to use to engage with brands.<\/p>\n\n\n\n<p>You don\u2019t need to spend hours daily responding to mentions or hire a social media marketing specialist (though, in some cases, that might be a good decision!). <\/p>\n\n\n\n<p><strong>The key here is consistency.<\/strong><\/p>\n\n\n\n<p>It\u2019s better to spend 15 minutes a day promptly addressing your followers and engaging them than doing it for 5 hours once per week.<\/p>\n\n\n\n<p>Regular engagement keeps your audience connected, builds loyalty, and can <strong>significantly increase the chances of being mentioned over time<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Further read:<strong> <\/strong><a href=\"https:\/\/brand24.com\/blog\/what-is-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">How to get more engagement on Instagram?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"increasepositive\"><strong>05 Increase positive mentions<\/strong><\/h3>\n\n\n\n<p>Have you ever heard that \u201cany press is good press\u201d?<\/p>\n\n\n\n<p>Frankly, I hate this proverb. And I think it\u2019s harmful.<\/p>\n\n\n\n<p>You should work hard for positive mentions and genuine engagement. <\/p>\n\n\n\n<p>Because <strong>positive mentions help build a strong, trustworthy brand image and attract more followers interested in what you offer.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Increasing positive mentions becomes easier when you compare your current <a href=\"https:\/\/brand24.com\/blog\/social-media-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media performance<\/a> with past results.<\/p>\n<\/blockquote>\n\n\n\n<p>To do it, visit Brand24\u2019s Comparison tab and change the view to \u201cCompare Periods\u201d.<\/p>\n\n\n\n<p>That\u2019s how you can define if your actual Instagram strategy brings you tangible improvements.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7120998e33&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7120998e33\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_brand24_compare_periods-1140x669.jpg\" alt=\"\" class=\"wp-image-182085\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_brand24_compare_periods-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_brand24_compare_periods-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_brand24_compare_periods-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_brand24_compare_periods-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_brand24_compare_periods-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_brand24_compare_periods.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Garmin\u2019s positive Instagram mentions has decreased recently<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Increase your positive Instagram mentions with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=231\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tagfriend\">06 Launch \u201ctag us\u201d campaigns<\/h3>\n\n\n\n<p>One of the simplest ways to generate more mentions is to encourage users to <strong>tag your brand or their friends in the comments<\/strong>.<\/p>\n\n\n\n<p>I guess you\u2019ve probably seen posts like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cTag a friend who would love this place.\u201d<\/em><\/li>\n\n\n\n<li><em>&#8220;Tag us to win!&#8221;<\/em><\/li>\n\n\n\n<li><em>\u201cTag someone you\u2019d travel here with.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>This technique works because it\u2019s <strong>natural and low-effort<\/strong>. Users only need a few seconds to tag your brand  someone, but every tag exposes your brand to another potential follower.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d712099926a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d712099926a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"733\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_tag_us.jpg\" alt=\"tag us instagram tactic\" class=\"wp-image-182088\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_tag_us.jpg 997w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_tag_us-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_tag_us-300x221.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_tag_us-216x159.jpg 216w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/how_to_get_more_mentions_on_instagram_tag_us-90x66.jpg 90w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The &#8220;Tag us&#8221; tactic is still working well!<\/figcaption><\/figure>\n\n\n\n<p><strong>To make this strategy work:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ask a specific question<\/strong> that encourages tagging<\/li>\n\n\n\n<li><strong>Connect the tag<\/strong> to an emotion or shared experience<\/li>\n\n\n\n<li>Combine it with a <strong>giveaway or reward<\/strong><\/li>\n<\/ul>\n\n\n\n<p>For example, a travel brand could post a photo of a scenic destination and ask: <em>\u201cTag a friend you\u2019d take on this trip.\u201d<\/em><\/p>\n\n\n\n<p>Each comment generates additional brand exposure &#8211; and sometimes new mentions in future posts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whytocare\">Why brands should care about mentions in 2026?<\/h3>\n\n\n\n<p>Mentions have become one of the most important factors for <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"brand visibility\">brand visibility<\/a> and trust.<\/p>\n\n\n\n<p>It\u2019s because algorithms across social media, Google, traditional search engines, and AI search tools use natural language processing and entity recognition to understand which brands people talk about, in what context, and how often.&nbsp;<\/p>\n\n\n\n<p>As the digital ecosystem is interconnected, mentions in one place often boost visibility elsewhere. <\/p>\n\n\n\n<p><strong>The more often a brand appears in positive or authoritative conversations<\/strong>, the more signals algorithms receive that it\u2019s <strong>relevant and worth showing to users<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Further read: <a href=\"https:\/\/brand24.com\/blog\/brand-mentions-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand mentions for SEO and AI visibility<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentionsandreacs\">Does the number of mentions impact Instagram reach?<\/h3>\n\n\n\n<p>The number of mentions can impact Instagram reach both positively and negatively &#8211; depends on how you use them.<\/p>\n\n\n\n<p><strong>Mentions can have positive impact if you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mention individual people <\/strong>(according to <a href=\"https:\/\/blog.fanpagekarma.com\/2023\/06\/01\/data-driven-study-who-you-should-and-shouldnt-mention-analysis-of-mentions-in-instagram-reels\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Fanpage Karma\u2019s study<\/a>, mentioning people in Reels can increase reach by 17%)<\/li>\n\n\n\n<li><strong>Mention verified accounts<\/strong> (the same study proves that mentioning verified accounts can boost reach by an average of 8%)<\/li>\n<\/ul>\n\n\n\n<p><strong>Mentions can have negative impact if you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tag brands <\/strong>&#8211; especially if you don&#8217;t indicate that it&#8217;s a commercial \/ friendly mention<\/li>\n\n\n\n<li><strong>Tag too many people<\/strong> &#8211; in the eyes of Instagram algorithm it may look spammy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"howlong\">How long does it take to increase Instagram mentions?<\/h3>\n\n\n\n<p>Increasing mentions usually requires consistent activity over time rather than immediate results.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\/instagram\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">The SocialInsider\u2019s study<\/a> show that Instagram audience growth (which strongly influences mention volume) varies significantly.<\/p>\n\n\n\n<p><strong>Smaller accounts sometimes growing more than 20% while larger accounts grow closer to 11%<\/strong> over same periods.<\/p>\n\n\n\n<p>In practice, brands that publish regularly and actively engage with their community are more likely to see improvements in mentions <strong>within several weeks to a few months<\/strong>, especially when they run campaigns encouraging tagging or user-generated content.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Get more Instagram mentions faster!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=231\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencerstohelp\">How do influencers help generate Instagram mentions?<\/h3>\n\n\n\n<p>Influencers show your brand to new audiences and often encourage their followers to talk about it as well.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emarketer.com\/content\/tracking-impact-of-nano-micro-mid-tier-creators-audience-engagement\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">According to eMarketer,<\/a> <strong>nano-influencers <\/strong>(1,000 &#8211; 10,000 followers) <strong>enjoy the highest Instagram engagement rate &#8211; about 6.23%<\/strong>.<\/p>\n\n\n\n<p>Cooperating with them increases the likelihood that their audiences will interact with or mention the featured brand.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><strong>Further read: <\/strong><a href=\"https:\/\/brand24.com\/blog\/what-is-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An ultimate guide to influencer marketing<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentioncontent\">What type of Instagram content gets mentioned the most?<\/h3>\n\n\n\n<p>Content that generates strong engagement is most likely to be shared, referenced, and mentioned by users.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\/instagram\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">A benchmark study by SocialInsider<\/a> analyzed 35 million Instagram posts and found that <strong>carousel posts have the highest engagement rate (0.55%), followed by Reels (0.52%) and images (0.37%)<\/strong>.<\/p>\n\n\n\n<p>Also, <a href=\"https:\/\/www.instagram.com\/p\/DFFyRp-pINJ\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to Adam Mosseri<\/a> (the Head of Instagram), <strong>\u201csends\u201d (content shared with others) is one of the most important signals<\/strong> for content distribution. <\/p>\n\n\n\n<p>Posts that people want to send to friends or discuss naturally create more opportunities for brand mentions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want more Instagram mentions? Discover 6 proven tactics to boost brand visibility, encourage user-generated content, and get more tags.<\/p>\n","protected":false},"author":83,"featured_media":166909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-166881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=166881"}],"version-history":[{"count":25,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166881\/revisions"}],"predecessor-version":[{"id":182091,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166881\/revisions\/182091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/166909"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=166881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=166881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=166881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}