{"id":166924,"date":"2026-03-11T14:25:00","date_gmt":"2026-03-11T13:25:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=166924"},"modified":"2026-03-31T09:29:33","modified_gmt":"2026-03-31T07:29:33","slug":"more-views-on-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/more-views-on-tiktok\/","title":{"rendered":"How to Get More Mentions on TikTok? 8 Best Strategies"},"content":{"rendered":"\n<p><strong>Getting a lot of views on TikTok is valuable, but for brands the real win is getting @mentioned. When users tag your brand, reference your product, your content starts circulating through the community.<\/strong><\/p>\n\n\n\n<p><strong>Let\u2019s look at the 8 best tactics brands use in 2026 to encourage more mentions.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">TikTok mentions matter more than views for brands<\/h4>\n                <p class=\"acf-key-takeaways__text\">When users tag your brand, reference your product, or talk about you in comments, your content becomes part of TikTok conversations rather than just another video in the feed.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Shareable content drives mentions<\/h4>\n                <p class=\"acf-key-takeaways__text\">Create content people want to share with someone else. Relatable situations, strong opinions, and storytelling often trigger comments where viewers tag friends or reference brands or products.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">User-generated content multiplies mentions<\/h4>\n                <p class=\"acf-key-takeaways__text\">When creators post TikTok videos about your product, they usually tag the brand or include it in captions. Formats like challenges, tutorials, or \u201cshow how you use it\u201d videos encourage more people to talk about your brand.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Creator collaborations often work better with niche influencers<\/h4>\n                <p class=\"acf-key-takeaways__text\">TikTok micro-creators often generate more authentic discussions than large influencers. Their audiences tend to trust recommendations more, which leads to more natural brand mentions in comments and follow-up content.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Tracking mentions reveals what works<\/h4>\n                <p class=\"acf-key-takeaways__text\">Monitoring where and how your brand is mentioned helps identify which creators, topics, and content formats generate real conversation. Those insights make it easier to create content that people naturally talk about.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id8tips\"><strong>8 tips and tricks to get more mentions on TikTok<\/strong> in 2026<\/h2>\n\n\n\n<p>Mentions typically appear when content triggers interaction, community behavior, or user-generated content. If your goal is to increase brand mentions on TikTok, focus on three areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>creating content people want to reference<\/li>\n\n\n\n<li>encouraging users to tag or mention your brand<\/li>\n\n\n\n<li>collaborating with creators and communities<\/li>\n<\/ul>\n\n\n\n<p>Below, I gathered proven strategies brands use to increase TikTok mentions:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong><strong>01 Create content that people want to reference<\/strong><\/strong><\/h3>\n\n\n\n<p>Mentions often appear when viewers want to share or discuss something with someone else.<\/p>\n\n\n\n<p>That\u2019s why the most effective TikTok content for brands usually includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>surprising facts<\/li>\n\n\n\n<li>relatable situations<\/li>\n\n\n\n<li>strong opinions<\/li>\n\n\n\n<li>controversial takes<\/li>\n\n\n\n<li>storytelling<\/li>\n<\/ul>\n\n\n\n<p>When viewers comment on your posts like:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd7e7fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd7e7fe\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"329\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1.jpg\" alt=\"\" class=\"wp-image-182040\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1.jpg 1080w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1-18x5.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1-300x91.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1-248x76.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1-90x27.jpg 90w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Organic TikTok mention of IKEA brand<\/figcaption><\/figure>\n\n\n\n<p>or<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd7ec0c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd7ec0c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"251\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1.jpg\" alt=\"\" class=\"wp-image-182039\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1.jpg 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1-300x94.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1-248x78.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1-90x28.jpg 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Organic TikTok mention of Clarins&#8217;s product<\/figcaption><\/figure>\n\n\n\n<p>then you\u2019re generating organic mentions!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83e\udde0 Pro tip<\/b><br><br>\n\nIf you\u2019re unsure which topics people already associate with your brand, social listening tools can help reveal them.<br><br>For example, Brand24\u2019s <b>AI Topic Analysis<\/b> highlights recurring themes in online mentions, making it easier to spot angles that naturally spark discussion.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd7f038&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd7f038\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"538\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1.png\" alt=\"\" class=\"wp-image-182051\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1-300x161.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1-248x133.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1-90x48.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI TikTok Topic Analysis for IKEA<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong><strong>02 Encourage user-generated content (UGC)<\/strong><\/strong><\/h3>\n\n\n\n<p>One of the fastest ways to generate brand mentions is to <strong>give people a reason to create content about you.<\/strong><\/p>\n\n\n\n<p>User-generated content naturally produces mentions because users:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tag the brand account<\/li>\n\n\n\n<li>use the brand name in captions<\/li>\n\n\n\n<li>mention the product in comments<\/li>\n<\/ul>\n\n\n\n<p>But UGC rarely happens <em>by accident!<\/em> Brands typically need to design a format <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">that<strong>&nbsp;invites some<\/strong><\/span><strong> kind of participation.<\/strong><\/p>\n\n\n\n<p>Common ways include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reaction trends<\/li>\n\n\n\n<li>\u201cshow us how you use it\u201d videos<\/li>\n\n\n\n<li>before-and-after transformations<\/li>\n\n\n\n<li>storytelling formats<\/li>\n<\/ul>\n\n\n\n<p>For example, a simple prompt like:<\/p>\n\n\n\n<p><em>\u201cRate our products you use in your everyday routine.\u201d<\/em><\/p>\n\n\n\n<p>can generate dozens or hundreds of variations from creators:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd7f5d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd7f5d9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"605\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1.png\" alt=\"\" class=\"wp-image-182041\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1-248x150.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1-90x54.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The &#8220;Rating my Gisou products&#8221; TikTok trend generated a great amount of UGC<\/figcaption><\/figure>\n\n\n\n<p>The easier your format is to recreate, the more people will participate, and the more mentions of your brand will appear across TikTok.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83e\udde0 Pro tip<\/b><br><br>\n\nUGC often spreads beyond your own account. <b>Media monitoring tools<\/b> like Brand24 can help you discover videos where creators mention your brand <b>even if they don\u2019t tag your profile<\/b>, so you can engage with them or amplify the content. <br><br>Check out the screenshots below to see how it works!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd7f9bb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd7f9bb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1.jpg\" alt=\"\" class=\"wp-image-182053\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1.jpg 440w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1-7x12.jpg 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1-300x545.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1-87x159.jpg 87w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1-50x90.jpg 50w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An untagged mention of Decathlon on TikTok&#8230;<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd7fd4c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd7fd4c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"246\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1.png\" alt=\"\" class=\"wp-image-182052\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1.png 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1-300x92.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1-248x76.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1-90x28.png 90w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">&#8230;that was found by Brand24 and listed in the Mentions Tab.<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track all of your mentions on TikTok with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=489\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong><strong>03 Launch a branded hashtag<\/strong><\/strong><\/h3>\n\n\n\n<p>Hashtags and hashtag challenges are one of the most reliable ways to generate <strong>large volumes of mentions<\/strong>.<\/p>\n\n\n\n<p>A well-designed TikTok challenge usually includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a reason to participate<\/li>\n\n\n\n<li>a simple action users can replicate<\/li>\n\n\n\n<li>a memorable hashtag<\/li>\n\n\n\n<li>a clear and repeatable format<\/li>\n<\/ul>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>transformation challenges<\/li>\n\n\n\n<li>\u201cshow your collection\u201d trends<\/li>\n\n\n\n<li>reaction videos<\/li>\n\n\n\n<li>creative storytelling formats<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd80540&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd80540\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"409\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1.jpg\" alt=\"\" class=\"wp-image-182045\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1.jpg 409w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1-46x90.jpg 46w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gymshark&#8217;s hashtag challenge on TikTok<\/figcaption><\/figure>\n\n\n\n<p>When users join the challenge, they usually include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the brand hashtag<\/li>\n\n\n\n<li>the brand @handle<\/li>\n\n\n\n<li>a mention in captions or comments<\/li>\n<\/ul>\n\n\n\n<p>This creates a network effect: each new participant exposes the challenge to their audience, which brings in more and more participants (and more mentions!).<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83e\udde0 Pro tip<\/b><br><br>\n\nWhen running a hashtag challenge, it\u2019s useful to track how the conversation evolves. <b><a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\">Monitoring hashtag performance<\/a><\/b> allows you to see how often your challenge hashtag appears, which creators participate, and how the discussion around the hashtag grows over time.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd809f9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd809f9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"538\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1.png\" alt=\"\" class=\"wp-image-182054\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1-300x161.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1-248x133.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1-90x48.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtag Analysis tab in Brand24 tool<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong><strong>04 Collaborate with niche influencers<\/strong><\/strong><\/h3>\n\n\n\n<p>Many successful TikTok campaigns rely on <strong>multiple smaller creators<\/strong> instead of one large influencer. Why? Because micro-creators often generate more authentic mentions.<\/p>\n\n\n\n<p>They tend to have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>higher engagement rates<\/li>\n\n\n\n<li>stronger community relationships<\/li>\n\n\n\n<li>more credibility when recommending products<\/li>\n\n\n\n<li>more natural brand references<\/li>\n<\/ul>\n\n\n\n<p>Instead of asking creators to produce highly scripted sponsored posts, it\u2019s usually better to encourage them to find a way to <strong>integrate the product <\/strong>into their normal content.<\/p>\n\n\n\n<p>For example, influencers might:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>show how they use your product in everyday life<\/li>\n\n\n\n<li>share an honest review<\/li>\n\n\n\n<li>include the product naturally in a story or comments<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd80f56&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd80f56\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea.jpg\" alt=\"\" class=\"wp-image-182038\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea.jpg 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-300x168.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-600x335.jpg 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-248x139.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-90x50.jpg 90w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A micro-creator casually bringing up IKEA in the TikTok comments<\/figcaption><\/figure>\n\n\n\n<p>When the content feels authentic, viewers are more likely to mention the brand in their own comments or discussions.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83e\udde0 Pro tip<\/b><br><br>\n\nBefore reaching out to creators, it\u2019s worth checking <b>who already talks about your brand<\/b> or product category. <br><br>Some monitoring tools <b>highlight TikTok influencers<\/b> and creators generating the most engagement and positive sentiment around specific keywords, topics, or hashtags.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd81331&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd81331\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1.png\" alt=\"\" class=\"wp-image-182055\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influencer analysis for the Gisou brand using Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong><strong>05 Highlight customer stories<\/strong><\/strong><\/h3>\n\n\n\n<p>Customer stories can be very powerful because they feel real and relatable. Instead of focusing only on your product features, just showcase <strong>how real people use your products<\/strong> and what results they achieve.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>before-and-after transformations<\/li>\n\n\n\n<li>customer testimonials<\/li>\n\n\n\n<li>creator case studies<\/li>\n\n\n\n<li>reactions to product experiences<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd817c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd817c3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"409\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare.jpg\" alt=\"\" class=\"wp-image-182047\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare.jpg 409w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare-46x90.jpg 46w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Bubble Skincare gives a platform for customers to share their voices<\/figcaption><\/figure>\n\n\n\n<p>Stories like these often encourage viewers to tag others who might relate.<\/p>\n\n\n\n<p>That\u2019s another way organic <a href=\"https:\/\/brand24.com\/blog\/tiktok-mentions\/\" title=\"\">TikTok mentions<\/a> can appear: through shared experiences rather than direct promotion.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83e\udde0 Pro tip<\/b><br><br>\n\nCustomer stories often appear in scattered posts, reviews, and comments. <br><br>Features like <b><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">sentiment analysis<\/a><\/b> can help surface positive mentions that can later be turned into testimonials, case studies, or social content.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd81be0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd81be0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1.png\" alt=\"\" class=\"wp-image-182056\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positive Strava app mentions on TikTok, filtered in Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Dig into the best community stories on TikTok with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=489\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong><strong>06 Go live and engage with your community<\/strong><\/strong><\/h3>\n\n\n\n<p>Live streams create a different type of interaction than regular posts.<\/p>\n\n\n\n<p>During TikTok Live sessions, viewers can interact with your brand in real time, which often leads to more conversation and mentions.<\/p>\n\n\n\n<p>During a typical livestream, viewers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tag friends to join the stream<\/li>\n\n\n\n<li>ask questions about your product<\/li>\n\n\n\n<li>mention the brand in chat<\/li>\n\n\n\n<li>start discussions with other viewers<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd822bd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd822bd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1.jpg\" alt=\"\" class=\"wp-image-182048\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1.jpg 469w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1-7x12.jpg 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1-300x512.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1-93x159.jpg 93w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1-53x90.jpg 53w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">P Louise brand mention during their live on TikTok<\/figcaption><\/figure>\n\n\n\n<p>This makes live sessions a surprisingly effective way to generate community-driven mentions, especially when the brand actively responds to comments and questions.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83e\udde0 Pro tip<\/b><br><br>\n\nLive sessions often trigger spikes in brand discussion. <br><br>Monitoring tools can detect sudden increases in mentions: Brand24, for example, uses <b>Storm Alerts<\/b> to notify teams when conversation volume rises rapidly.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd826c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd826c7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"191\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1.png\" alt=\"\" class=\"wp-image-182057\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-300x57.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-248x47.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-90x17.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Storm Alerts in Brand24 send notifications straight to your inbox<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong><strong>07 Encourage community participation<\/strong><\/strong><\/h3>\n\n\n\n<p>TikTok works best when brands behave like <strong>real members in the community, not just one-way publishers or broadcasters<\/strong>.<\/p>\n\n\n\n<p>Some simple ways to encourage participation include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>commenting on other creators\u2019 videos<\/li>\n\n\n\n<li>highlighting fan content<\/li>\n\n\n\n<li>responding to community questions<\/li>\n\n\n\n<li>asking questions in captions<\/li>\n<\/ul>\n\n\n\n<p>The more visible your brand is in conversations, the more likely people are to reference it in their own posts or comments.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd82b6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd82b6a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1.png\" alt=\"\" class=\"wp-image-182049\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1.png 887w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1-300x271.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1-176x159.png 176w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1-90x81.png 90w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Bubble Skincare and Ryanair stay actively involved with their TikTok communities<\/figcaption><\/figure>\n\n\n\n<p>In other words: mentions grow when your brand becomes an important part of the community dialogue.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83e\udde0 Pro tip<\/b><br><br>\n\nIf you want to participate in conversations, you first need to know where they\u2019re happening. <br><br><b>Social listening tools<\/b> can surface posts and discussions where your brand is already being mentioned, making it easier to <b>jump into the conversation<\/b> instead of waiting for people to tag you directly.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The 15 Best Social Listening Tools for 2026 <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong><strong>08 Track which content <em>actually<\/em> generates mentions<\/strong><\/strong><\/h3>\n\n\n\n<p>Many brands focus on typical TikTok vanity metrics like views, likes, or follower growth. But these numbers don\u2019t always show whether your brand is being talked about!<\/p>\n\n\n\n<p>Mentions analysis can reveal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how often people reference your brand<\/li>\n\n\n\n<li>what contexts and themes your brand appears in<\/li>\n\n\n\n<li>which creators talk about your products<\/li>\n\n\n\n<li>which campaigns trigger discussion<\/li>\n\n\n\n<li>whether the conversation sentiment is positive or negative<\/li>\n<\/ul>\n\n\n\n<p>Tracking TikTok mentions helps you identify which types of content actually drive conversation. For example, you can discover that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>product experiments generate more mentions than tutorials<\/li>\n\n\n\n<li>creator collaborations trigger more discussion than brand-only videos<\/li>\n\n\n\n<li>certain topics consistently spark conversations about your brand<\/li>\n<\/ul>\n\n\n\n<p>Understanding these patterns can help your brand create content that people will naturally want to mention and refer to.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83e\udde0 Pro tip<\/b><br><br>\n\nInstead of relying only on views or likes, track how often people <i>actually<\/i> mention your brand. <br><br>Social listening tools like Brand24 provide dashboards showing mention volume, reach, sentiment, and discussion trends. You can even ask the <b>AI-powered Brand Assistant<\/b> what caused a spike in mentions or which creators talked about your brand the most.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1eddd8316f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1eddd8316f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1.png\" alt=\"\" class=\"wp-image-182058\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand Assistant helps you dig deeper into TikTok mentions <\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze TikTok mentions with AI Brand Assistant!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=489\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\"><strong>Why should you care about mentions in 2026?<\/strong><\/h3>\n\n\n\n<p>Because mentions increasingly influence how visible your brand is online.<\/p>\n\n\n\n<p>AI tools like ChatGPT, Gemini, or Perplexity tend to highlight brands that <strong>appear frequently across the web<\/strong>, including in TikTok videos, Reddit discussions, reviews, and articles.<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Semrush study<\/a>, traffic from AI search platforms grew more than 500% in the past year. That means brands that are regularly mentioned online are more likely to appear in the answers people see.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\">Does the number of mentions impact TikTok reach?<\/h3>\n\n\n\n<p>Yes, but mostly in an indirect way. TikTok\u2019s algorithm looks first at <strong>engagement signals<\/strong> like watch time, comments, and shares. <\/p>\n\n\n\n<p>Mentions can help boost those signals by pulling more people into the conversation. When someone tags a brand in a comment, it often keeps the discussion going. <\/p>\n\n\n\n<p>And more discussion usually leads to more visibility and engagement, which can help your video reach a bigger audience.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/tiktok-visibility\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How to Measure and Increase TikTok Visibility?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\"><strong>How to check mentions on TikTok?<\/strong><\/h3>\n\n\n\n<p>You can check mentions manually by searching your brand name, product name, or hashtag in TikTok\u2019s search bar. <\/p>\n\n\n\n<p>However, this method may miss posts where users mention your brand without tagging your account. <\/p>\n\n\n\n<p>Social listening tools like Brand24 can automatically track these mentions and collect them in one place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\"><strong>How to see when someone mentions you on TikTok?<\/strong><\/h3>\n\n\n\n<p>TikTok sends a notification when someone <strong>tags your account using @username<\/strong> in a video caption or comment.<\/p>\n\n\n\n<p>Many users mention brands without tagging the account, for example, by simply writing the brand name. In those cases, you won\u2019t receive a direct notification.<\/p>\n\n\n\n<p>To catch those mentions, brands often use <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" title=\"\">social media monitoring tools<\/a> that track keywords, product names, and brand mentions across social platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq5\"><strong>What does it mean when someone mentions you on TikTok?<\/strong><\/h3>\n\n\n\n<p>When someone mentions your brand on TikTok, it means they <strong>refer to your brand, product, or account in a video, caption, or comment<\/strong>.<\/p>\n\n\n\n<p>Mentions can appear in several ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tagging your account (@brandname)<\/li>\n\n\n\n<li>writing the brand name in captions<\/li>\n\n\n\n<li>discussing the product in comments<\/li>\n\n\n\n<li>referencing the brand in another video<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq6\"><strong>How to mention someone on TikTok?<\/strong><\/h3>\n\n\n\n<p>To mention someone on TikTok, type <strong>@ followed by their username<\/strong> in a caption, comment, or video description. TikTok will suggest accounts as you type, and selecting one will create a clickable mention.<\/p>\n\n\n\n<p>Mentions notify the tagged account and make it easier for others to discover the profile being referenced.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting mentioned on TikTok means your brand is part of the conversation. Here are 9 expert tips to encourage creators to mention your brand more often!<\/p>\n","protected":false},"author":99,"featured_media":166997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-166924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marta","cf_author_last_name":"Zwierz","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=166924"}],"version-history":[{"count":43,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166924\/revisions"}],"predecessor-version":[{"id":182791,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/166924\/revisions\/182791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/166997"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=166924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=166924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=166924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}