{"id":167144,"date":"2024-08-16T14:41:55","date_gmt":"2024-08-16T12:41:55","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=167144"},"modified":"2025-12-16T17:15:28","modified_gmt":"2025-12-16T16:15:28","slug":"more-views-on-youtube-shorts","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/more-views-on-youtube-shorts\/","title":{"rendered":"How to Get More Views on YouTube Shorts? 20+ Hacks"},"content":{"rendered":"\n

YouTube Shorts is the answer to rapidly growing short-form content. It became a game-changer for creators and brands looking to make an impact on YouTube. In fact, YouTube Shorts attract more subs than long-form videos.<\/p>\n\n\n\n

Take Djerf Avenue, a fashion brand with a massive social media presence. Despite their impressive 7.8 million overall reach, their YouTube reach is still growing at 53.9k.<\/p>\n\n\n\n

However, the brand’s “Get Ready With Me” (GRWM) and UGC haul videos show that even a smaller presence can create meaningful connections with the right strategy.<\/p>\n\n\n\n

I did the research, so you won’t have to! I curated a list of the 20 top tips to get more views on YouTube Shorts. Let\u2019s dive in!<\/p>\n\n\n\n

Learning how to get more views on YouTube Shorts<\/strong> is a complex process. The simple approach requires analyzing data with specialized tools. However, the best results will give you a mix of experimenting with content, using trends, and leveraging data.<\/p>\n\n\n\n

What counts as a view on YouTube Shorts?<\/strong><\/h2>\n\n\n\n

Before diving into the tips, it\u2019s crucial to understand what qualifies as a view on YouTube Shorts. All social media platforms have their own standards…<\/p>\n\n\n\n

Unlike TikTok, where a view is often counted instantly, the YouTube algorithm ensures that the content is genuinely engaging, reflecting the user\u2019s interest in the content.<\/p>\n\n\n\n

That’s why a YouTube Shorts view is counted as soon as a user watches your video for at least a few seconds.<\/p>\n\n\n\n

If you use bots or buy views – you may be banned!<\/strong><\/p>\n\n\n\n

20 tips and tricks to get more views on YouTube Shorts<\/strong><\/h2>\n\n\n\n

01 Use Eye-Catching Shorts Thumbnail<\/strong><\/h3>\n\n\n\n

The thumbnail is the first thing viewers see while they browse your YouTube Channel, and it plays a crucial role in grabbing their attention.<\/p>\n\n\n\n

On YouTube Shorts, creating a compelling and visually appealing thumbnail can make the difference between someone scrolling past your video or clicking to watch.<\/p>\n\n\n\n

\"YouTube\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
YouTube Shorts: Thumbnails.<\/figcaption><\/figure>\n\n\n\n

02 Respond to mentions<\/strong><\/h3>\n\n\n\n

Engagement is key on any social platform. Responding to mentions shows that you are active and engaged with your audience. <\/p>\n\n\n\n

Plus, it increases the visibility of your content. <\/p>\n\n\n\n

Mentions can be positive, negative, or neutral, and tracking them is essential for managing your brand’s image. <\/p>\n\n\n\n

I use social media monitoring tools<\/a> to track YouTube mentions<\/a> (both: tagged and untagged).<\/p>\n\n\n\n

Engaging with mentions (no matter their sentiment) can significantly boost your profile visits and video views. Active responding makes the algorithm push those videos to more users, which can greatly increase your online visibility<\/a>!<\/p>\n\n\n\n

This is what a YouTube mention looks like in Brand24:<\/p>\n\n\n\n

\"YouTube\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
YouTube Shorts: A mention detected by Brand24.<\/figcaption><\/figure>\n\n\n
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Know when people talk about you!<\/div>\n <\/div>\n Start Trial!<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

03 Incorporate User-Generated Content<\/strong><\/h3>\n\n\n\n

Encourage your audience to create content related to your brand or niche, and feature it in your Youtube Shorts.<\/p>\n\n\n\n

User-generated content increases engagement and broadens your reach as users share their own videos with their networks.<\/p>\n\n\n\n

Sometimes UGC content can go beyond YouTube and give you visibility also on other social media platforms!<\/p>\n\n\n\n

04 Use trending hashtags<\/strong><\/h3>\n\n\n\n

Hashtags serve to categorize the content on YouTube. They are a powerful way to get your short videos discovered by a broader audience.<\/p>\n\n\n\n

When looking for specific content, people tend to type in the hashtag in the search console to find it. If you use relevant hashtags – the chances are high that they’ll discover you!<\/p>\n\n\n\n

Here’s a real-life example:<\/p>\n\n\n\n

I wanted to check if people are happy with their Djerf Avenue clothes and see how they look on different body types.<\/p>\n\n\n\n

So, I typed in the #djerfavenue and browsed the page:<\/p>\n\n\n\n

\"YouTube\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
YouTube Shorts: Hashtags’ page.<\/figcaption><\/figure>\n\n\n\n

Fun fact: That’s how I discovered my favorite YouTube channel, and I watched every video it posted from that moment on.<\/p>\n\n\n\n

But how do you find relevant trending hashtags?<\/strong> Guessing doesn\u2019t work (unless you\u2019re very lucky). You should use highly relevant hashtags and monitor their performance to adjust your hashtag strategy.<\/p>\n\n\n\n

My tip is to use media monitoring tools<\/a>. These will give you hashtag lists and analyze their performance:<\/p>\n\n\n\n

\"YouTube\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
YouTube Shorts: Trending hashtags by Brand24.<\/figcaption><\/figure>\n\n\n\n

05 Focus on Quality Over Quantity<\/strong><\/h3>\n\n\n\n

While it\u2019s important to post regularly, ensure that each video you upload is high quality. Clear visuals, good sound, and valuable content will keep viewers coming back, ultimately increasing your views.<\/p>\n\n\n\n

And here’s a trick: more than 70% of YouTube watch time is on mobile.<\/em><\/strong><\/p>\n\n\n\n

So, using vertical videos for Shorts is essential to align seamlessly with mobile user experiences. It enhances viewers’ experience and encourages engagement.<\/p>\n\n\n\n

I mean, take a look below. It doesn\u2019t look professional at all when people use other formats for YouTube Shorts:<\/p>\n\n\n\n

\"YouTube\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
YouTube Shorts: Wrong format.<\/figcaption><\/figure>\n\n\n\n

06 Team with influencers<\/strong><\/h3>\n\n\n\n

Partnering with an influencer on YouTube Shorts can boost your brand’s visibility.<\/p>\n\n\n\n

Whether you’re a popular YouTuber, a celebrity, or a niche micro-influencer, this strategy helps you reach a larger audience and build trust.<\/p>\n\n\n\n

The followers of the influencer will likely go further than watching the video. They might visit your channel and… maybe even subscribe.<\/p>\n\n\n\n

Collaborating with influencers can lead to more views, higher engagement, and possibly more interest in your products.<\/p>\n\n\n\n

A good example is the collaboration between Gucci and Emma Chamberlain, a popular lifestyle and fashion influencer. They crossed to highlight Guccis\u2019 latest collections in a series of YouTube Shorts.<\/p>\n\n\n\n

Emma\u2019s laid-back and relatable content style helped Gucci reach a younger demographic in a fresh and authentic way.<\/p>\n\n\n\n

\"YouTube\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
YouTube Shorts: Collab with an influencer.<\/figcaption><\/figure>\n\n\n\n

It was a perfect match! <\/p>\n\n\n\n

But choosing the right influencer for you is a hard task\u2026<\/p>\n\n\n\n

How do you pick the right influencer for your YouTube Shorts?<\/strong><\/p>\n\n\n\n

Look for influencers who fit your brand and have strong engagement with their audience.<\/p>\n\n\n\n

Plus, focus on those who have a high Influencer Score<\/strong><\/a> (influencer marketing metric<\/strong><\/a> describing popularity – the higher, the better).<\/p>\n\n\n\n

Tools like Brand24 can help you find the right partners:<\/p>\n\n\n\n

\"YouTube\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
YouTube Shorts: AI-based Influencers analysis by Brand24.<\/figcaption><\/figure>\n\n\n\n
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Find the best influencers for you!<\/div>\n <\/div>\n Start Trial!<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

07 Experiment with Video Length<\/strong><\/h3>\n\n\n\n

While YouTube Shorts are designed to be brief… You should experiment with different lengths.<\/p>\n\n\n\n

How long are YouTube Shorts? <\/strong>The limit is 60 s.<\/p>\n\n\n\n

Trying different lengths can help you find the sweet spot that resonates most with your audience.<\/p>\n\n\n\n

Some content might perform better at 15 seconds, while other topics might benefit from the full minute.<\/p>\n\n\n\n

08 Increase positive mentions<\/strong><\/h3>\n\n\n\n

Positive mentions are a key factor in your brand\u2019s reputation. They can greatly enhance your online reputation.<\/p>\n\n\n\n

How do positive mentions impact your digital reputation?<\/strong><\/p>\n\n\n\n

If you are mentioned positively on YouTube, people will more likely trust you and subscribe to your channel.<\/p>\n\n\n\n

So, the more positively mentioned you are online<\/strong>, the higher your chance of getting more YouTube Shorts views<\/strong>.<\/p>\n\n\n\n

\"Positive\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Positive mentions analysis over time by Brand24.<\/figcaption><\/figure>\n\n\n\n
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Track your sentiment!<\/div>\n <\/div>\n Start Trial!<\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

09 Add Captions and Subtitles<\/strong><\/h3>\n\n\n\n

Not all viewers watch videos with sound, especially on mobile devices. Adding captions or subtitles can help you reach a broader audience, including non-native speakers and those who prefer to watch without sound.<\/p>\n\n\n\n

But don’t ever resign from sound in your YouTube Shorts content! Subtitles are nice to have while utilizing the YouTube audio library, and adding music is a must.<\/p>\n\n\n\n

Pro tip:<\/strong> There are tools that can simplify the process and add your subtitles automatically. I personally like to use captions.ai tool.<\/p>\n\n\n\n

10 Use relevant emojis<\/strong><\/h3>\n\n\n\n

Emojis add a visual element to your content, making it more engaging and easier to consume.<\/p>\n\n\n\n

Using relevant emojis can help your YouTube Shorts stand out, making them more likely to be viewed and shared.<\/p>\n\n\n\n

These also serve to create a “vibe” you want to join. For example, different emojis would be used in tech-related content and completely other for aesthetic girly routines.<\/p>\n\n\n\n

How to find emojis that match the particular vibe?<\/strong><\/p>\n\n\n\n

One of the easiest ways to do it is using an AI emoji analysis in Brand24.<\/p>\n\n\n\n

This is what the analysis looks like for a Djerf Avenue brand:<\/p>\n\n\n\n

\"Djerf\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Djerf Avenue’s emoji analysis by Brand24.<\/figcaption><\/figure>\n\n\n\n

11 Leverage YouTube Shorts Trends and Challenges<\/strong><\/h3>\n\n\n\n

Participating in challenges or trends related to your niche can boost your content\u2019s visibility. This type of short video content often goes viral, and by jumping on a trend or starting your own, you can attract a large audience.<\/p>\n\n\n\n

Exactly how it was with the “Brat summer” trend recently:<\/p>\n\n\n\n

\"YouTube\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
YouTube Shorts: Trends.<\/figcaption><\/figure>\n\n\n\n

12 Arouse emotions <\/strong><\/h3>\n\n\n\n

You want to avoid crossing the line? I get it. But there’s no need to fear some emotions in your content. <\/p>\n\n\n\n

Actually, arousing emotions can be a very effective strategy to increase your views on YouTube Shorts.<\/p>\n\n\n\n

If your video arouses viewers\u2019 emotions, they are likelier to comment, like, share, and repost it! And these are the main YouTube algorithm indicators.<\/p>\n\n\n\n

And here’s the fun part – you can monitor the emotions your content generates! How?<\/p>\n\n\n\n

It’s easier than it sounds – just go to Emotion analysis in the Brand24 dashboard. You can see how it changed over time:<\/p>\n\n\n\n

\"YouTube\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
YouTube Shorts: Emotions over time by Brand24.<\/figcaption><\/figure>\n\n\n\n

13 Create a Consistent Posting Schedule<\/strong><\/h3>\n\n\n\n

Consistency is key to building an engaged audience.<\/p>\n\n\n\n

By posting regularly, you create anticipation among your subscribers, leading to higher engagement and more views over time.<\/p>\n\n\n\n

I use scheduling tools to maintain consistency, as sometimes I can\u2019t post manually.<\/p>\n\n\n\n

Additionally, scheduling YouTube Shorts allows you to plan your content in advance and have it automatically published, enhancing efficiency and ensuring a consistent posting schedule.<\/p>\n\n\n\n

14 Make YouTube Shorts about relevant topics<\/strong><\/h3>\n\n\n\n

Content that resonates with your target audience is more likely to go viral. Posting about relevant topics ensures that your content is engaging and shareable.<\/p>\n\n\n\n

I have a great tip for finding new YouTube Shorts ideas – AI tools can help analyze your channel mentions and suggest trending topics for you.<\/p>\n\n\n\n

This is what it looks like for “Bridgerton”, a viral Netflix series:<\/p>\n\n\n\n

\"Topic\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
AI Topic Analysis by Brand24.<\/figcaption><\/figure>\n\n\n\n

15 Engage with Comments<\/strong><\/h3>\n\n\n\n

Engagement doesn\u2019t stop with mentions. <\/p>\n\n\n\n

Actively responding to comments on your Youtube Shorts fosters community and signals to YouTube\u2019s algorithm that your content is engaging, potentially boosting its visibility.<\/p>\n\n\n\n

Plus, some creators admit to having fantastic results by adding the first comment by themselves. It can even be a simple “subscribe for more” like below:<\/p>\n\n\n\n

\"Engaging\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Engaging comment example.<\/figcaption><\/figure>\n\n\n\n

16. Track YouTube reach<\/strong><\/h3>\n\n\n\n

Understanding your reach on YouTube Shorts is vital for optimizing your content strategy. How?<\/p>\n\n\n\n

Monitoring YouTube Shorts reach can:<\/p>\n\n\n\n