{"id":167888,"date":"2024-09-06T20:07:00","date_gmt":"2024-09-06T18:07:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=167888"},"modified":"2026-04-13T13:09:23","modified_gmt":"2026-04-13T11:09:23","slug":"online-performance","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/online-performance\/","title":{"rendered":"Boost Your Online Performance with These 8 Metrics"},"content":{"rendered":"\n

On August 14th, Ryanair’s volume of mentions skyrocketed to 2714. This is around three times more than they normally receive in a day. <\/strong><\/p>\n\n\n\n

Is this good news? Unfortunately not, as their sentiment was five times worse than usual. This means a PR crisis occurred. <\/strong><\/p>\n\n\n\n

What caused it? Brand24 has the answer.<\/strong><\/p>\n\n\n\n

\"Brand24:\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Ryanair’s online performance was ruined by\u00a0<\/strong>Jack Kennedy’s tweet<\/a>, who complained about paying \u00a375 for his trophy transportation. The motorcycle racer’s fans immediately responded with their support. They caused a lot of buzz and the sentiment drop.<\/strong><\/p>\n\n\n\n

The internet is a powerful place. That’s why you have to track your online performance.<\/p>\n\n\n\n

Online performance<\/strong> for a business refers to how effectively a company operates, engages, and converts its audience in the digital space. It encompasses a variety of metrics, strategies, and tools that measure and optimize the company’s presence and impact on the internet.<\/p>\n\n\n\n

As you can imagine, your performance online is crucial. Especially nowadays, when more than 5 billion people have access to the internet!<\/strong><\/p>\n\n\n\n

They compare offerings, read and write reviews, consume content, and purchase products.<\/p>\n\n\n\n

That’s why you must ensure your business is well-visible and well-represented online.<\/p>\n\n\n\n

What is online performance?<\/h2>\n\n\n\n

Online performance for a business refers to how effectively a company operates, engages, and converts its audience in the digital space.<\/p>\n\n\n\n

It is crucial for businesses because most consumers research and engage with brands online before making purchasing decisions. Strong online performance increases brand visibility<\/a>, customer engagement, and revenue.<\/p>\n\n\n\n

In essence, online performance measures how well a business uses digital channels to attract, engage, and convert customers.<\/p>\n\n\n\n

How to measure online performance?<\/h2>\n\n\n\n

Measuring online performance relies on 8 key metrics. Read further to learn how to measure them effectively.<\/p>\n\n\n\n

01 Social media and non-social reach<\/h3>\n\n\n\n

Non-social and social media reach refer to the amount of people who come across your content online.<\/p>\n\n\n\n

Thanks to measuring reach, you will find out:<\/p>\n\n\n\n