{"id":169452,"date":"2024-11-19T12:20:54","date_gmt":"2024-11-19T11:20:54","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=169452"},"modified":"2026-01-26T20:16:28","modified_gmt":"2026-01-26T19:16:28","slug":"brand-sentiment","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/brand-sentiment\/","title":{"rendered":"Take Care of Your Brand Sentiment and Win The Market by 2026"},"content":{"rendered":"\n

Urban Outfitters is a clothing brand that evokes mostly positive customer sentiments. However, on November 11, the brand’s negative mentions increased by over 300%! This was correlated with the Singles Day vinyl release featuring exclusive tracks from famous artists. <\/strong><\/p>\n\n\n\n

What put Urban Outfitters’s customers in a bad mood? <\/strong><\/p>\n\n\n\n

Let’s conduct a brand sentiment analysis and find out together!<\/strong><\/p>\n\n\n\n

Brand sentiment<\/strong> refers to consumers’ overall emotional tone and attitude towards a brand. Based on opinions, reviews, and social media conversations, it reflects whether public perception is generally positive, negative, or neutral. Measuring brand sentiment helps companies understand how their brand is viewed by the public and guides marketing strategies for reputation management.<\/p>\n\n\n\n

Monitoring and understanding brand sentiment is key to your brand’s success.<\/p>\n\n\n\n

Customers will be more willing to buy your products when your brand evokes positive emotions. <\/p>\n\n\n\n

All the big players know that. <\/p>\n\n\n\n

Think of Coca-Cola and the happiness and joy it brings to mind or the Haribo gummy bears with the slogan “Kids and grown-ups love it so \u2013 the happy world of Haribo.”<\/p>\n\n\n\n

At this point, it’s not just about the product but also the vibe and feeling it gives the consumer.<\/p>\n\n\n\n

However, more than building a specific brand identity<\/a> is needed to succeed. <\/p>\n\n\n\n

You cannot just tell your customers how they should feel about your brand; they really need to feel that way.<\/p>\n\n\n\n

How to achieve this?<\/p>\n\n\n\n

Let’s dive in!<\/p>\n\n\n\n

What is brand sentiment?<\/strong><\/h2>\n\n\n\n

Brand sentiment measures how people feel about your business or product. This sentiment significantly influences sales, loyalty, and customer retention.<\/p>\n\n\n\n

Brand sentiment can be assessed through various channels, including customer social media posts, online reviews, employee feedback, and even comments comparing your brand to competitors. <\/p>\n\n\n\n

Additionally, it encompasses feedback gathered in more formal settings, such as customer surveys via email or focus groups conducted in person.<\/p>\n\n\n\n

Brand sentiment can be positive, negative, or neutral \u2014 but it\u2019s not strictly black or white. <\/strong><\/p>\n\n\n\n

A brand isn’t universally adored or despised; it garners varying acceptance levels depending on the product niche and audience.<\/p>\n\n\n\n

Achieving positive brand sentiment is crucial for companies, as it fosters customer loyalty and drives better business outcomes. <\/p>\n\n\n\n

This is earned through consistent quality, excellent service, transparency, and trust over time.<\/strong><\/p>\n\n\n\n

Conversely, negative sentiment can arise when a business engages in actions perceived unfavorably, such as sparking public conflicts or underdelivering. <\/p>\n\n\n\n

Brand sentiment, also known as net brand attitude<\/strong>, represents the balance of all positive perceptions surrounding your company minus the negative ones.<\/p>\n\n\n\n

PRO TIP: How to quickly check your brand sentiment?<\/h2>\n\n\n\n

I have a quick yet effective solution if you have little time but want to do your brand sentiment analysis<\/a>.<\/p>\n\n\n\n

Dedicated sentiment analysis tools<\/a> are the secret weapon.<\/p>\n\n\n\n

You just have to set up a media monitoring<\/a> project using your company-related keywords, and voila!<\/p>\n\n\n\n

The tool will do the rest for you. It will collect and analyze your online mentions and turn them into quantified brand metrics<\/a> and actionable insights.<\/p>\n\n\n\n

But not only that!<\/p>\n\n\n\n

You can use AI Brand Assistant<\/a> by Brand24 to quickly check your brand sentiment.<\/p>\n\n\n\n

It works like Chat GPT, but better.<\/p>\n\n\n\n

You can ask anything and everything about your brand’s online performance<\/a>. <\/p>\n\n\n\n

Contrary to Chat GPT, it won’t guess or hallucinate the answer. <\/p>\n\n\n\n

AI Brand Assistant will analyze the data from social media monitoring<\/a> and provide an answer accordingly.<\/p>\n\n\n\n

Here’s its answer regarding Urban Outfitters’s sentiment on November 11.<\/p>\n\n\n\n

Prompt<\/strong>: What was the reason for the increased negative sentiment on November 11?<\/p>\n\n\n\n

\"Brand24:\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Brand24: AI Brand Assistant for brand sentiment analysis<\/figcaption><\/figure>\n\n\n\n

As you can see, the AI Brand Assistant provides a detailed answer with references to particular mentions.<\/p>\n\n\n\n

It allows you to quickly get a grasp of your brand performance<\/a> online and undertake needed action. <\/p>\n\n\n