{"id":169784,"date":"2026-02-25T12:12:34","date_gmt":"2026-02-25T11:12:34","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=169784"},"modified":"2026-02-27T12:25:54","modified_gmt":"2026-02-27T11:25:54","slug":"tiktok-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/tiktok-sentiment-analysis\/","title":{"rendered":"TikTok Sentiment Analysis: How to Do It (+ Real Example for 2026)"},"content":{"rendered":"\n<p>TikTok sentiment analysis shows whether people talk about your brand in a positive, negative, or neutral way, based on video descriptions and comments.<\/p>\n\n\n\n<p>In this guide, we\u2019ll show you how to analyze TikTok sentiment step by step with a real brand example.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Best process for analyzing sentiment on TikTok<\/h4>\n                <p class=\"acf-key-takeaways__text\">Start by setting up a monitoring project in a tool like Brand24. Filter the data to show TikTok only. Then review the sentiment breakdown, compare different time periods, and analyze high-reach or negative mentions. Finally, use AI tool like Brand Assistant to quickly interpret shifts and prepare actions.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Can you do TikTok sentiment analysis manually?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Only at very small scale. If your brand receives hundreds of mentions per day, manually reviewing every post and comment becomes too time-consuming. You may spot individual complaints, but you won\u2019t reliably detect trends or measure changes over time. <\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Why is TikTok sentiment analysis important for business?<\/h4>\n                <p class=\"acf-key-takeaways__text\">TikTok plays a big role in how people find and buy products. If negative sentiment starts picking up, it can be an early sign of product problems, campaign backlash, or influencer drama. Keeping an eye on sentiment helps businesses spot issues early and respond before they turn into something bigger.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How can AI help in analyzing TikTok sentiment?<\/h4>\n                <p class=\"acf-key-takeaways__text\">AI-powered tools like AI Brand Assistant can automatically sort through huge numbers of TikTok mentions. Instead of reading them yourself, you can watch sentiment percentages over time, filter the feedback, or ask AI tools what might be causing spikes. They cut down on manual work, help you report faster, and make decisions sooner.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Limitations of AI-powered tools in TikTok sentiment analysis<\/h4>\n                <p class=\"acf-key-takeaways__text\">AI tools can sometimes miss sarcasm, slang, cultural nuances, or what emojis really mean. They also look at written text (like captions and comments), not the spoken audio in videos. So while a few individual mentions might get labeled incorrectly, the bigger-picture trends and percentage changes are still reliable for tracking brand perception.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do\">How to do TikTok sentiment analysis manually?<\/h2>\n\n\n\n<p>It may be tempting to do it yourself, but <strong>manual TikTok sentiment analysis isn\u2019t recommended.<\/strong><\/p>\n\n\n\n<p>It\u2019s not only inefficient but also often simply unrealistic to do accurately at scale:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reason 1. It&#8217;s really hard to find every mention <\/strong>by yourself<\/h3>\n\n\n\n<p>TikTok notifies you when someone tags your brand, but many discussions happen without hashtags or @mentions, especially in the comments. Also, the products themselves can\u2019t be &#8220;officially&#8221; tagged.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af77fe35&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af77fe35\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"241\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-8.png\" alt=\"Untagged Gisou mention in the comments section on TikTok\" class=\"wp-image-169799\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-8.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-8-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-8-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-8-248x80.png 248w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Untagged mention of the Gisou brand in the TikTok comment section <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reason 2. <strong>The volume of data is too high<\/strong><\/strong><\/h3>\n\n\n\n<p>Imagine reviewing hundreds or even thousands of <a href=\"https:\/\/brand24.com\/blog\/tiktok-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"TikTok mentions\">TikTok mentions<\/a>, determining whether they\u2019re positive, negative, or neutral, and then creating reports &#8211; all by hand.<\/p>\n\n\n\n<div style=\"background-color:#E8F4EE; border-left:6px solid #72CD9F; padding:16px; border-radius:8px; margin:20px 0;\">\n\u00a0\u00a0<p style=\"margin:0; font-weight:bold;\">\ud83e\udde0 Something to think about<\/p>\n\u00a0\u00a0<p style=\"margin:10px 0 0 0;\">\nBrands like Gisou are mentioned approximately 100 times daily on TikTok, while larger brands like Nike receive over 1,000 mentions daily.<br><br>Even if you spend just 20 seconds per mention, 1,000 mentions = 5.5 hours\/day. That\u2019s before taking screenshots, reporting, or acting on what you learn from those insights.\n\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">The only reliable way to determine TikTok sentiment is to <strong>use AI-powered tools<\/strong> specifically designed for&nbsp;<a href=\"https:\/\/brand24.com\/blog\/best-sentiment-analysis-tools\/\" target=\"_blank\">sentiment analysis<\/a><\/span><strong>.<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check Your Brand Sentiment on TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=283\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tiktok-sentiment-analysis-example\">How to do TikTok sentiment analysis with AI tools?<\/h2>\n\n\n\n<p>You already know performing <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"sentiment analysis\">sentiment analysis<\/a> on TikTok requires the right tool.<\/p>\n\n\n\n<p>Here\u2019s how to check TikTok sentiment in Brand24. We\u2019ll use <strong>Gisou<\/strong> (a haircare brand) as an example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\">Step 1: Set up the monitoring project and collect data<\/h3>\n\n\n\n<p>First, create a new monitoring project and add your keyword.<\/p>\n\n\n\n<p>In this case: <strong>\u201cGisou\u201d<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af78068d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af78068d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-11.png\" alt=\"Setting up a project in Brand24 - entering a keyword\" class=\"wp-image-169819\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-11.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-11-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-11-300x144.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-11-248x119.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Setting up a project in Brand24 &#8211; entering a keyword<\/figcaption><\/figure>\n\n\n\n<p>You can also add:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product names <\/strong>(like &#8220;lip mask&#8221; or &#8220;hair oil&#8221;)<\/li>\n\n\n\n<li><strong>Campaign hashtags <\/strong>(like #honeypup)<\/li>\n\n\n\n<li><strong>Competitor names <\/strong>(like &#8220;Morrocanoil&#8221; or &#8220;Rituals&#8221;)<\/li>\n\n\n\n<li><strong>Industry keywords<\/strong> (like &#8220;hair care&#8221; or &#8220;skincare&#8221;)<\/li>\n<\/ul>\n\n\n\n<p>If your brand operates globally, track all languages.<\/p>\n\n\n\n<p>Once you create the project, Brand24 automatically starts collecting mentions.<\/p>\n\n\n\n<p><strong>To focus only on TikTok:<\/strong><\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Go to the filter panel on the right.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Select Source \u27a1\ufe0f TikTok.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af780d43&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af780d43\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1.png\" alt=\"\" class=\"wp-image-181819\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1-90x47.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Monitoring project of Gisou<\/figcaption><\/figure>\n\n\n\n<p>That\u2019s it! From now on, you\u2019re looking at TikTok-only data.<\/p>\n\n\n\n<p><strong>You can narrow it further using:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentiment filter<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Importance score<\/li>\n<\/ul>\n\n\n\n<p>This already saves hours. Instead of scrolling TikTok manually, you see everything in one place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\">Step 2: Check the sentiment breakdown<\/h3>\n\n\n\n<p>Next, check your <a href=\"https:\/\/brand24.com\/blog\/brand-sentiment\/\" target=\"_blank\" rel=\"noopener\" title=\"brand\u2019s sentiment\">brand sentiment<\/a> on TikTok. There are two ways to do this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use the <strong>sentiment chart<\/strong> and manually compare the number of negative mentions vs. positive ones:<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af7812db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af7812db\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"384\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1.png\" alt=\"\" class=\"wp-image-181820\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1-300x115.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1-248x95.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1-90x35.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: TikTok sentiment chart for Gisou<\/figcaption><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Check the <strong>sentiment breakdown<\/strong>. It calculates percentage values for positive, negative, and neutral mentions. For a clearer view, you can exclude neutral mentions:<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af7816d6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af7816d6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"473\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1.png\" alt=\"\" class=\"wp-image-181821\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1.png 500w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1-300x284.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1-168x159.png 168w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1-90x85.png 90w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Sentiment breakdown of Gisou on TikTok (neutral mentions excluded)<\/figcaption><\/figure>\n\n\n\n<p>As you can see in the sentiment breakdown, 96% of Gisou&#8217;s mentions are positive, and <strong>only 4% are negative.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Ask the AI Brand Assistant what\u2019s happening<\/h3>\n\n\n\n<p>After checking the sentiment charts, you might still wonder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why did negative mentions increase?<\/li>\n\n\n\n<li>What caused this spike?<\/li>\n\n\n\n<li>What changed this week?<\/li>\n<\/ul>\n\n\n\n<p>Instead of manually going through dozens of mentions, open <strong><a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand Assistant<\/a><\/strong>.<\/p>\n\n\n\n<p>You can ask or say things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWhy did negative sentiment increase on TikTok this week?\u201d<\/li>\n\n\n\n<li>\u201cWhat caused the spike on January 12?\u201d<\/li>\n\n\n\n<li>\u201cWhat are the most common complaints on TikTok?\u201d<\/li>\n\n\n\n<li>\u201cSummarize current TikTok sentiment.\u201d<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af781c98&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af781c98\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1.png\" alt=\"\" class=\"wp-image-181827\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Brand Assistant&#8217;s analysis of Gisou on TikTok<\/figcaption><\/figure>\n\n\n\n<p>Brand Assistant analyzes your mentions and gives you <strong>a structured answer based on real data<\/strong> from your project.<\/p>\n\n\n\n<p>This is especially useful when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You need a quick explanation before a meeting.<\/li>\n\n\n\n<li>You\u2019re preparing a report.<\/li>\n\n\n\n<li>You notice something changed, but don\u2019t yet know why.<\/li>\n<\/ul>\n\n\n\n<p>Instead of scanning hundreds of comments manually, <strong>you get a summary<\/strong> that points you in the right direction.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze TikTok Sentiment with AI Brand Assistant!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=283\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\">Step 4: Check the emojis<\/h3>\n\n\n\n<p>TikTok is heavily emoji-driven, so this is surprisingly helpful.<\/p>\n\n\n\n<p>Brand24 extracts emojis from mentions and shows which ones appear most frequently.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af782397&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af782397\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"748\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1.png\" alt=\"\" class=\"wp-image-181826\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1-300x224.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1-213x159.png 213w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1-90x67.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Emoji Analysis of Gisou on TikTok<\/figcaption><\/figure>\n\n\n\n<p>In Gisou\u2019s case, the \u2728 emoji appears hundreds of times and is typically a sign of admiration or excitement.<\/p>\n\n\n\n<p>If you suddenly start seeing more \ud83d\ude44, \ud83e\udd21, or \ud83d\udc80, that usually signals a tonal shift, often sarcastic or negative.<\/p>\n\n\n\n<p>It\u2019s <strong>not a standalone metric, but it adds context quickly,<\/strong> especially on TikTok, where tone can be subtle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5\">Step 5: Analyze topics around your brand<\/h3>\n\n\n\n<p>Now go to the <strong>AI Topic Analysis<\/strong> tab.<\/p>\n\n\n\n<p>This section shows what people are actually discussing about your brand.<\/p>\n\n\n\n<p>For Gisou, one of the dominant topics is \u201cbeauty morning routines.\u201d<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af782872&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af782872\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1.png\" alt=\"\" class=\"wp-image-181828\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Topic Analysis of Gisou on TikTok<\/figcaption><\/figure>\n\n\n\n<p>If you wanted to analyze this topic, you&#8217;d see that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Beauty morning routines&#8221; generated <strong>257 mentions <\/strong>on TikTok and reached <strong>5.2M people<\/strong>.<\/li>\n\n\n\n<li>Its <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"Share of Voice\">Share of Voice<\/a> accounts for <strong>30.98%<\/strong> of all discussions about Gisou on this platform.<\/li>\n\n\n\n<li>The sentiment breakdown shows that <strong>41% of mentions are positive<\/strong>, <strong>56% are neutral<\/strong>, and only <strong>2% are negative<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>That tells you something actionable: organic recommendations are driving positive sentiment.<\/p>\n\n\n\n<p>If another topic shows rising mentions combined with increasing negative sentiment, that\u2019s usually where you should focus first, whether it\u2019s a product issue, shipping delays, or a controversial video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6\">Step 6: Monitor sentiment over time<\/h3>\n\n\n\n<p>Finally, use the <strong>Comparison tab <\/strong>to track and analyze how sentiment evolves.<\/p>\n\n\n\n<p>The TikTok sentiment around your brand or product can change in the blink of an eye:<\/p>\n\n\n\n<p>A single influencer video can shift sentiment within hours. Other times, negativity builds slowly across multiple comments and stitches. But both can seriously harm your <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a>!<\/p>\n\n\n\n<p>By constantly monitoring sentiment changes on TikTok, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot drama before it spirals.<\/li>\n\n\n\n<li>Respond promptly to positive mentions to build a strong community.<\/li>\n\n\n\n<li>Turn customer feedback into actionable insights in real-time.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af782e3c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af782e3c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1.png\" alt=\"\" class=\"wp-image-181829\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Comparison of Gisou&#8217;s performance on TikTok<\/figcaption><\/figure>\n\n\n\n<p>Looking at the period-over-period comparison, you can see that <strong>Gisou\u2019s positive mentions keep increasing<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\">What is TikTok sentiment analysis?<\/h3>\n\n\n\n<p>TikTok sentiment analysis determines whether TikTok videos (more precisely, video descriptions) and comments mentioning a specific brand, product, hashtag, or topic are <strong>positive, negative, or neutral<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af78330e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af78330e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1.png\" alt=\"\" class=\"wp-image-181834\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1-248x144.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1-90x52.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positive mentions of Gisou on TikTok <\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af783755&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af783755\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1.png\" alt=\"\" class=\"wp-image-181836\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1-300x88.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1-248x72.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1-90x26.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative TikTok mention identified by Brand24<\/figcaption><\/figure>\n\n\n\n<p>It uses Natural Language Processing (NLP) and machine learning to automatically classify text, helping you understand overall brand perception without manually reviewing hundreds of comments.<\/p>\n\n\n\n<p>Important: sentiment analysis works on text (captions and comments), not spoken audio in videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\">Why is TikTok sentiment analysis important?<\/h3>\n\n\n\n<p>TikTok users are direct. If something goes wrong, they say it, and often publicly.<\/p>\n\n\n\n<p><strong>Monitoring sentiment helps you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detect negative trends before they escalate<\/li>\n\n\n\n<li>Identify recurring complaints<\/li>\n\n\n\n<li>Measure campaign impact<\/li>\n\n\n\n<li>Respond to positive mentions<\/li>\n\n\n\n<li>Understand how your brand compares to competitors<\/li>\n<\/ul>\n\n\n\n<p>Since TikTok influences product discovery and buying decisions, shifts in sentiment can directly affect sales and reputation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\">What are the limitations of TikTok sentiment analysis tools?<\/h3>\n\n\n\n<p>TikTok sentiment analysis tools are very powerful, but they\u2019re not 100% perfect.<\/p>\n\n\n\n<p>Like all AI-based text analysis systems, they can sometimes struggle with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sarcasm and irony<\/li>\n\n\n\n<li>Slang and evolving TikTok language<\/li>\n\n\n\n<li>Cultural nuances<\/li>\n\n\n\n<li>Emoji context<\/li>\n\n\n\n<li>Very short or ambiguous comments<\/li>\n<\/ul>\n\n\n\n<p>For example, a comment like \u201cWell\u2026 that\u2019s interesting \ud83d\udc80\u201d sometimes may require human interpretation to fully understand the tone.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d07af783d94&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d07af783d94\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"389\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis.jpg\" alt=\"Sarcastic Gisou mention that may be misunderstood by sentiment analysis tool\" class=\"wp-image-169792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis.jpg 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-300x156.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-248x129.jpg 248w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A sarcastic Gisou mention that could be misinterpreted by a sentiment analysis tool<\/figcaption><\/figure>\n\n\n\n<p>However, while individual mentions can occasionally be misclassified, <strong>overall trends and percentage shifts remain reliable at scale<\/strong>. That\u2019s why AI sentiment analysis works best when combined with reviewing high-impact mentions manually.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\">How can you use TikTok sentiment analysis for business decisions?<\/h3>\n\n\n\n<p>TikTok sentiment data supports practical business decisions.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A spike in negative sentiment <\/strong>may indicate a product issue or a controversial video.<\/li>\n\n\n\n<li><strong>A rise in positive mentions<\/strong> after a campaign confirms that messaging is resonating.<\/li>\n\n\n\n<li><strong>Topic-level sentiment <\/strong>shows which discussions drive praise or criticism.<\/li>\n\n\n\n<li><strong>Period comparisons <\/strong>help evaluate influencer collaborations.<\/li>\n<\/ul>\n\n\n\n<p>Instead of relying on assumptions, you can base decisions on real conversation data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq5\">How often should you check TikTok sentiment?<\/h3>\n\n\n\n<p>For active brands, <strong>reviewing sentiment weekly<\/strong> is a minimum.<\/p>\n\n\n\n<p>During product launches, influencer campaigns, or PR-sensitive situations, <strong>daily monitoring <\/strong>is recommended.<\/p>\n\n\n\n<p><strong>Real-time alerts<\/strong> help you react quickly when mention volume or sentiment changes unexpectedly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok sentiment analysis says whether TikTok videos mentioning your brand, products, competitors or any other keyword are positive, negative, or neutral. Learn more about it!<\/p>\n","protected":false},"author":84,"featured_media":169861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-169784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/169784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=169784"}],"version-history":[{"count":46,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/169784\/revisions"}],"predecessor-version":[{"id":181839,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/169784\/revisions\/181839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/169861"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=169784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=169784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=169784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}