{"id":169875,"date":"2024-12-01T13:30:00","date_gmt":"2024-12-01T12:30:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=169875"},"modified":"2025-12-16T17:38:21","modified_gmt":"2025-12-16T16:38:21","slug":"reputation-audit","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/reputation-audit\/","title":{"rendered":"How to Do a Reputation Audit? The 5 Step Guide [2026]"},"content":{"rendered":"\n<p>Your brand\u2019s reputation is one of your most valuable assets. A single negative review or media article can influence potential customers and change your online presence. People now rely on search engine results and social media platforms to form opinions. That&#8217;s why managing your online reputation isn\u2019t just optional &#8211; it\u2019s essential for success. But how to do a reputation audit?<\/p>\n\n\n\n<p>Here\u2019s the good news: conducting a reputation audit has become easier, thanks to AI tools that can analyze data.<\/p>\n\n\n\n<p>Let\u2019s explore how to conduct a reputation audit in 5 simple steps!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">A <strong>reputation audit<\/strong> checks how people see your brand online. It helps you spot strengths, fix weaknesses, and catch risks early. Regular audits improve visibility, build trust, and keep you ahead of competitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is a reputation audit?<\/strong><\/h2>\n\n\n\n<p>A reputation audit is a process of evaluating your brand\u2019s image across various online platforms. It combines your image from search engines, forums, and even social media.<\/p>\n\n\n\n<p>You can think of it as a regular health check for your company name. It analyzes positive or negative reviews and talks about you (and everything in between).<\/p>\n\n\n\n<p>As a result &#8211; it provides valuable insights into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What\u2019s working<\/li>\n\n\n\n<li>What\u2019s not<\/li>\n\n\n\n<li>&amp; Where you might face potential risks<\/li>\n<\/ul>\n\n\n\n<p>The goal is simple &#8211; to help you develop effective strategies and build trust with your target audience.<\/p>\n\n\n\n<p>But here&#8217;s a quick reality check: Everyone wants to have only positive reviews, but it&#8217;s simply impossible.<\/p>\n\n\n\n<p>Negative comments are an integral part of the business. Try to look at them as opportunities to grow and improve.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your reputation!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=285\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why\"><strong>Why should you conduct a reputation audit?<\/strong><\/h3>\n\n\n\n<p>Here\u2019s why every business, whether it&#8217;s a small business or a big global brand &#8211; needs to do an online reputation audit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improve online visibility<\/strong><strong><br><\/strong>Positive feedback boosts your presence on search engines, making it easier for potential customers to find you.<\/li>\n\n\n\n<li><strong>Identify risks before they escalate<\/strong><strong><br><\/strong>Identifying negative talks early helps you address them before they escalate.<\/li>\n\n\n\n<li><strong>Stay competitive<\/strong><strong><br><\/strong>Regular audits ensure your brand presence stands out in the crowded online space.<\/li>\n\n\n\n<li><strong>Build long-term relationships<\/strong><strong><br><\/strong>A positive reputation fosters loyalty and trust among your target consumers (and this can significantly impact your sales).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pro\"><strong>Pro Tip: Ask AI tools for audit&nbsp;<\/strong><\/h2>\n\n\n\n<p>Before diving into the actual steps, let me share the best possible tip you could get for your reputation audits.<\/p>\n\n\n\n<p>AI tools can do fantastic work for you and save you a ton of time!<\/p>\n\n\n\n<p>For example, Brand24 developed its own <a href=\"https:\/\/brand24.com\/brand-assistant\/\">AI Brand Assistant<\/a> that combines ChatGPT knowledge with <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a> capabilities.<\/p>\n\n\n\n<p>The outcome? Super relevant results based on actual data.<\/p>\n\n\n\n<p>It can simplify the reputation auditing process by collecting data, identifying negative reviews, benchmarking against competitors, and analyzing trends across social media platforms and review sites.<\/p>\n\n\n\n<p>The most important part is creating the right prompts.&nbsp;<\/p>\n\n\n\n<p>I wanted to help you out and curated a list of prompts that you can use for your reputation audit:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prompts\"><strong>Example Prompts for AI Tools:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the key strengths of <strong>[brand]<\/strong> reputation strategy?<\/li>\n\n\n\n<li>What weaknesses could impact the <strong>[brand]<\/strong> reputation?<\/li>\n\n\n\n<li>How do competitors perform in terms of search engine optimization and social media presence?<\/li>\n\n\n\n<li>What\u2019s the sentiment around <strong>[brand]<\/strong> on online platforms like Twitter and Google?<\/li>\n\n\n\n<li>What is the general sentiment (positive, negative, neutral) toward <strong>[brand]<\/strong>?<\/li>\n\n\n\n<li>Which aspects of<strong> [brand]<\/strong> are praised the most?<\/li>\n\n\n\n<li>How does<strong> [brand] <\/strong>sentiment compare to key competitors?<\/li>\n\n\n\n<li>What topics or qualities are competitors associated with that <strong>[brand] <\/strong>is not?<\/li>\n\n\n\n<li>Who are the most influential voices discussing <strong>[brand]<\/strong>?<\/li>\n\n\n\n<li>Which of <strong>[brand]<\/strong> campaigns, products, or messages are generating the most attention?<\/li>\n\n\n\n<li>In which regions or countries is <strong>[brand]<\/strong> viewed most positively? Most negatively?<\/li>\n\n\n\n<li>What specific features or qualities of <strong>[brand]<\/strong> products\/services are most appreciated or criticized?<\/li>\n<\/ul>\n\n\n\n<p>Now, take a look at some of the responses based on a GoPro example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What specific features or qualities of <strong>GoPro<\/strong> products\/services are most appreciated or criticized?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e9870a4a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e9870a4a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-features.png\" alt=\"Online reputation management: AI Brand Assistant about GoPro features.\" class=\"wp-image-169881\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-features.png 659w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-features-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-features-300x228.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-features-210x159.png 210w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Online reputation management: AI Brand Assistant about GoPro features.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who are the most influential voices discussing <strong>GoPro<\/strong>?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e9871326&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e9871326\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-influencial-voices.png\" alt=\"Online reputation audit: AI Brand Assistant about most influential voices for GoPro.\" class=\"wp-image-169882\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-influencial-voices.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-influencial-voices-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-influencial-voices-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-influencial-voices-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Online reputation audit: AI Brand Assistant about most influential voices for GoPro.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the key strengths of <strong>GoPro<\/strong> reputation strategy?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e9871bb1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e9871bb1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"359\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-strenghts.png\" alt=\"Online reputation audit: AI Brand Assistant about GoPro's key strengths.\" class=\"wp-image-169883\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-strenghts.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-strenghts-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-strenghts-300x108.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-brand-assistant-strenghts-248x89.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Online reputation audit: AI Brand Assistant about GoPro&#8217;s key strengths.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How to do a reputation audit?<\/strong><\/h2>\n\n\n\n<p>Now, with that being said, I think we can move on to the actual steps you need to take when conducting a reputation audit:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>Step 1: Collect data<\/strong><\/h3>\n\n\n\n<p>Gathering data is the foundation of any good audit.<\/p>\n\n\n\n<p>But it&#8217;s easy to get lost in this process. We get reviews all over the internet &#8211; so how to gather them all in one place?<\/p>\n\n\n\n<p>My tip is to use <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">social listening tools<\/a> that will do that for you.&nbsp;<\/p>\n\n\n\n<p>For example, Brand24 can access publicly available mentions from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok, Reddit, Quora, Telegram, and Twitch<\/li>\n\n\n\n<li>Review sites such as TripAdvisor, Booking, App Store, Google Play, Trustpilot<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Video platforms<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Discussion forums<\/li>\n\n\n\n<li>Newsletters<\/li>\n\n\n\n<li>Online news sources<\/li>\n<\/ul>\n\n\n\n<p>So, simply said, it covers everything you need for a comprehensive reputation audit.<\/p>\n\n\n\n<p>However, if you don&#8217;t want to use an advanced <a href=\"https:\/\/brand24.com\/use-case\/online-reputation-management\/\" target=\"_blank\" rel=\"noopener\" title=\"\">online reputation management<\/a> tool or social listening &#8211; I would focus on these key areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms<\/li>\n\n\n\n<li>Online reviews<\/li>\n\n\n\n<li>Media articles<\/li>\n\n\n\n<li>Forums (such as Reddit or Quora)<\/li>\n<\/ul>\n\n\n\n<p>These are relatively easy to monitor and have a very significant impact as these platforms are perceived as the most &#8220;authentic&#8221; ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>Step 2: Analyze Sentiment<\/strong><\/h3>\n\n\n\n<p>Understanding sentiment is a crucial part of any online reputation audit.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>It reveals how your target audience truly feels about your brand.<\/p>\n\n\n\n<p>Sentiment analysis can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify trends in your <a href=\"https:\/\/brand24.com\/blog\/digital-reputation\/\">digital reputation<\/a><\/li>\n\n\n\n<li>Address any potential reputation risk<\/li>\n\n\n\n<li>Refine your strategy<\/li>\n\n\n\n<li>Connect better with your audience<\/li>\n<\/ul>\n\n\n\n<p>And the best part is that it doesn&#8217;t take much time. With AI technology, sentiment analysis can be done within minutes.<\/p>\n\n\n\n<p>Brand24 is a perfect example &#8211; its AI features make the whole process smooth and effortless.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze your brand sentiment!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=285\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Here&#8217;s a quick overview of my favorite features to conduct sentiment analysis based on the Rhode (Hailey Bieber&#8217;s beauty brand) example:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sentiment analysis graph<\/strong><\/li>\n<\/ol>\n\n\n\n<p>This chart shows how audience feelings about your brand shift over time.<\/p>\n\n\n\n<p>Spikes in positivity or drops into negativity often correlate with specific events, like a successful campaign or a PR problem.&nbsp;<\/p>\n\n\n\n<p>This feature lets you monitor it in real-time so you can react quickly whether it&#8217;s addressing a crisis or amplifying a win, time matters!<\/p>\n\n\n\n<p>Additionally, the graph helps you understand whether your overall strategy is moving in the right direction.<\/p>\n\n\n\n<p>This is what it looks like:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e9872ac0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e9872ac0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"325\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-sentiment-analysis-graph.png\" alt=\"Online reputation audit: Sentiment analysis by Brand24.\" class=\"wp-image-169884\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-sentiment-analysis-graph.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-sentiment-analysis-graph-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-sentiment-analysis-graph-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-sentiment-analysis-graph-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Online reputation audit: Sentiment analysis by Brand24.<\/figcaption><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Emoji Analysis<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Emojis are powerful for understanding your brand\u2019s vibe.<\/p>\n\n\n\n<p>Are people dropping heart emojis \u2764\ufe0f, clapping \ud83d\udc4f, or angry faces \ud83d\ude21 when mentioning your company? Or perhaps your community established its set of emojis?<\/p>\n\n\n\n<p>Emoji analysis provides a snapshot of how your audience feels.<\/p>\n\n\n\n<p>It helps you tailor your content using emojis that resonate with your community.&nbsp;<\/p>\n\n\n\n<p>You can even create a sense of belonging and relevance just simply by using the emojis your audience does.<\/p>\n\n\n\n<p>Here&#8217;s an emoji analysis for Rhode:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e98733da&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e98733da\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emoji-analysis.png\" alt=\"Online reputation audit: emoji analysis for Rhode by Brand24.\" class=\"wp-image-169885\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emoji-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emoji-analysis-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emoji-analysis-300x133.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emoji-analysis-248x110.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Online reputation audit: emoji analysis for Rhode by Brand24.<\/figcaption><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Emotion Analysis<\/strong><\/li>\n<\/ol>\n\n\n\n<p>This feature goes beyond simple sentiment. It uncovers the deeper emotions behind mentions of your brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Admiration<\/li>\n\n\n\n<li>Anger<\/li>\n\n\n\n<li>Disgust<\/li>\n\n\n\n<li>Fear<\/li>\n\n\n\n<li>Joy<\/li>\n\n\n\n<li>Neutral<\/li>\n\n\n\n<li>Sadness<\/li>\n<\/ul>\n\n\n\n<p>So, while sentiment analysis might label a mention as \u201cpositive,\u201d emotion analysis could label it as admiration or joy.<\/p>\n\n\n\n<p>And all of it is displayed on a timeline.<\/p>\n\n\n\n<p>This nuanced insight enables you to understand your audience even better and improve the way you communicate with them (also from a strategic perspective).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e9873d56&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e9873d56\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"452\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emotions-over-time.png\" alt=\"Online reputation audit: Emotions over time by Brand24.\" class=\"wp-image-169886\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emotions-over-time.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emotions-over-time-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emotions-over-time-300x136.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emotions-over-time-248x112.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Online reputation audit: Emotions over time by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>And a fun fact &#8211; you can even check which platforms or channels generate specific emotions, giving you actionable data for improving customer interactions.<\/p>\n\n\n\n<p>Find it in the Brand24 dashboard &gt; Metrics Analysis.<\/p>\n\n\n\n<p>This is what it looks like in the Rhode example:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e98745aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e98745aa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emotion-by-platform.png\" alt=\"Online reputation audit: Emotions by platform.\" class=\"wp-image-169887\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emotion-by-platform.png 795w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emotion-by-platform-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emotion-by-platform-300x189.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-emotion-by-platform-248x156.png 248w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Online reputation audit: Emotions by platform.<\/figcaption><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Topic Analysis<\/strong><\/li>\n<\/ol>\n\n\n\n<p>With AI-powered <a href=\"https:\/\/brand24.com\/topic-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">topic analysis<\/a>, you can quickly identify what themes or subjects dominate conversations about your brand.<\/p>\n\n\n\n<p>Are you associated with some non-relevant topics you should be aware of?<\/p>\n\n\n\n<p>By breaking down the core topics, you can address any mismatches and ensure the right issues are being prioritized.<\/p>\n\n\n\n<p>Just as it happens for the Rhode beauty brand. They probably shouldn&#8217;t be matched with the Rhode island or elections.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e9874e5f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e9874e5f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-topic-analysis.png\" alt=\"Manage reputation risk using AI Topic Analysis.\" class=\"wp-image-169888\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-topic-analysis.png 949w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-topic-analysis-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-topic-analysis-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-ai-topic-analysis-248x131.png 248w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Manage reputation risk using AI Topic Analysis.<\/figcaption><\/figure>\n\n\n\n<p>Well, I think I could talk about sentiment analysis for hours. It brings so many opportunities!&nbsp;<\/p>\n\n\n\n<p>If you want to learn more &#8211; go to this article about <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">sentiment analysis<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>Step 3: Conduct a SWOT analysis<\/strong><\/h3>\n\n\n\n<p>SWOT analysis stands for:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Strengths<\/li>\n\n\n\n<li>Weaknesses<\/li>\n\n\n\n<li>Opportunities<\/li>\n\n\n\n<li>Threats<\/li>\n<\/ol>\n\n\n\n<p>It helps brands understand their current position in the market. How? It identifies internal strengths and weaknesses, as well as external opportunities and threats.<\/p>\n\n\n\n<p>This structured approach allows businesses to evaluate their current state and address any reputational risks effectively.<\/p>\n\n\n\n<p>My tip is to use AI tools for it.<\/p>\n\n\n\n<p>I used Brand Assistant, a tool that gathers data from <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">media monitoring<\/a> (a variety of online platforms, including social media, review sites, and news articles) and combines it with ChatGPT knowledge.<\/p>\n\n\n\n<p>Brand Assistant perfectly highlighted:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What a brand is doing well<\/li>\n\n\n\n<li>Areas to improve<\/li>\n\n\n\n<li>Potential growth opportunities<\/li>\n\n\n\n<li>Risks to watch out for<\/li>\n<\/ul>\n\n\n\n<p>Take a look, I included its responses below:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Strengths:<\/strong><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e9875900&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e9875900\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"785\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-s-1.png\" alt=\"Monitor your brand reputation by understanding your strengths.\" class=\"wp-image-169890\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-s-1.png 785w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-s-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-s-1-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-s-1-248x159.png 248w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Monitor your brand reputation by understanding your strengths.<\/figcaption><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Weaknesses:<\/strong><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e9876145&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e9876145\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-w.png\" alt=\"Take care of reputation risk by addressing your weaknesses.\" class=\"wp-image-169891\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-w.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-w-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-w-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-w-248x121.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Take care of reputation risk by addressing your weaknesses.<\/figcaption><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Opportunities:<\/strong><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e98769b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e98769b2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-o-1.png\" alt=\"Improve your positive reputation by identifying opportunities.\" class=\"wp-image-169893\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-o-1.png 947w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-o-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-o-1-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-o-1-248x131.png 248w\" sizes=\"auto, (max-width: 947px) 100vw, 947px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Improve your positive reputation by identifying opportunities.<\/figcaption><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Threats:<\/strong><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e98771f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e98771f0\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-t.png\" alt=\"Prevent negative reviews by identifying threats.\" class=\"wp-image-169894\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-t.png 878w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-t-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-t-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-swot-t-248x141.png 248w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Prevent negative reviews by identifying threats.<\/figcaption><\/figure>\n\n\n\n<p>By using tools like Brand Assistant, you can easily uncover insights to enhance your reputation strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>Step 4: Benchmark the performance<\/strong><\/h3>\n\n\n\n<p>To fully understand your <a href=\"https:\/\/brand24.com\/blog\/company-reputation\/\" title=\"\">company&#8217;s reputation<\/a>, it\u2019s crucial to compare your performance over time or against competitors.<\/p>\n\n\n\n<p>Benchmarking helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot trends<\/li>\n\n\n\n<li>Identify strengths and weaknesses<\/li>\n\n\n\n<li>&amp; Understand where you stand in the market<\/li>\n<\/ul>\n\n\n\n<p>I like to use the <strong>Compare Project<\/strong> feature for that.<\/p>\n\n\n\n<p>It allows you to directly compare your brand\u2019s mentions, reach, and sentiment against competitors:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e9877b5b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e9877b5b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-compare-projects.png\" alt=\"Benchmark against your competitors.\" class=\"wp-image-169895\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-compare-projects.png 841w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-compare-projects-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-compare-projects-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-compare-projects-248x147.png 248w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Benchmark against your competitors.<\/figcaption><\/figure>\n\n\n\n<p>This helps you evaluate your growth and shows how well you\u2019re performing compared to others in your industry.<\/p>\n\n\n\n<p>Or, if I want to focus on my performance &#8211; the<strong> Compare Periods <\/strong>feature is perfect for that:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70e98783a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70e98783a8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-compare-periods.png\" alt=\"Monitor your reputation for long-term-success.\" class=\"wp-image-169896\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-compare-periods.png 855w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-compare-periods-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-compare-periods-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/reputation-audit-compare-periods-248x145.png 248w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Monitor your reputation for long-term-success.<\/figcaption><\/figure>\n\n\n\n<p>This feature allows you to track your performance over time. It can help you determine whether your strategies are improving your reputation or if you should change things up.<\/p>\n\n\n\n<p>It\u2019s a fantastic way to stay competitive and ensure your brand is on the right track.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>Step 5: Monitoring and review<\/strong><\/h3>\n\n\n\n<p>Making a reputation audit isn&#8217;t a one-time task. Reputation requires regular monitoring and reviews.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>It can change very quickly as it&#8217;s influenced by new customer feedback, industry trends, or unexpected events.<\/p>\n\n\n\n<p>Regular reputation audits allow you to stay ahead of reputation risk and track improvements over time.<\/p>\n\n\n\n<p>How often should you conduct a reputation audit?<\/p>\n\n\n\n<p>Most say it is quarterly&#8230; But this may vary depending on your industry and activity levels.<\/p>\n\n\n\n<p>Brands in fast-moving industries, like tech or fashion, might benefit from more frequent reviews, while others may find biannual check-ins sufficient.<\/p>\n\n\n\n<p>Here you can read more about reputation management in a specific industry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/lawyer-reputation-management\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Lawyer Reputation Management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/hotel-reputation-management\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hotel Reputation Management<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your reputation!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=285\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>Your <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\">brand reputation<\/a> is everything. One bad review or comment can have a big impact on your business.<\/p>\n\n\n\n<p>That\u2019s why regular reputation audits aren\u2019t just a nice-to-have. They\u2019re a must.<\/p>\n\n\n\n<p>The good news?<\/p>\n\n\n\n<p>AI tools make the process of reputation audit faster, smarter, and way more effective.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Key takeaways:<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Use AI tools<\/strong> to work smarter, not harder. It can uncover strengths, determine weaknesses, and spot new opportunities.<\/li>\n\n\n\n<li><strong>Reputation evolves fast!<\/strong> You should monitor and review it regularly.<\/li>\n\n\n\n<li><strong>Data = confidence. <\/strong>Make decisions based on what\u2019s working and what needs attention.<\/li>\n<\/ol>\n\n\n\n<p>Ready to take care of your reputation? <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=285\" title=\"\">Start with a Brand24 free trial<\/a><\/strong> and see how easy it can be! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to conduct a reputation audit in 5 simple steps! Find the right tools and learn how to use AI to improve your auditing process.<\/p>\n","protected":false},"author":82,"featured_media":169880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-169875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/169875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=169875"}],"version-history":[{"count":14,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/169875\/revisions"}],"predecessor-version":[{"id":179619,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/169875\/revisions\/179619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/169880"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=169875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=169875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=169875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}