{"id":170005,"date":"2024-12-06T19:32:32","date_gmt":"2024-12-06T18:32:32","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170005"},"modified":"2026-01-21T12:03:25","modified_gmt":"2026-01-21T11:03:25","slug":"reddit-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/reddit-sentiment-analysis\/","title":{"rendered":"How to Do Reddit Sentiment Analysis? Example &#038; Guide"},"content":{"rendered":"\n<p>Have you ever wondered what people really think about something? Reddit is the perfect place to find out &#8211; its users are brutally honest, making it a great source of real opinions. And thanks to Reddit sentiment analysis, you can uncover the true feelings behind thousands of posts.<\/p>\n\n\n\n<p>For example, in the last 30 days, Lululemon was mentioned <strong>2,470 times<\/strong> on Reddit, reaching <strong>37 MILLION people (!)<\/strong>.<\/p>\n\n\n\n<p>Only 3% of those mentions were negative, which shows how good this brand is.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Reddit sentiment analysis <\/strong>applies Natural Language Processing (NLP)<strong> <\/strong>and<strong> <\/strong>Machine Learning (ML) to determine the emotions expressed in Reddit discussions. Thanks to it, you can see whether people feel positively, negatively, or neutrally about any topic, including brands and products.<\/p>\n\n\n\n<p>I&#8217;ll show you how to perform sentiment analysis on Reddit!<\/p>\n\n\n\n<p>Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-reddit-sentiment\">What is Reddit sentiment analysis?<\/h2>\n\n\n\n<p><strong>Reddit sentiment analysis<\/strong> is the process of analyzing what people say in Reddit posts about a specific topic and categorizing it into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positive<\/strong> <strong>mentions<\/strong> \u2013 the topic is mentioned favorably, showing <strong>admiration<\/strong> or <strong>joy<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa2397&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa2397\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"214\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-1.png\" alt=\"Positive mention on Reddit identified by Brand24 - example: Lululemon\" class=\"wp-image-170017\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-1-300x64.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-1-248x53.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positive mention on Reddit identified by Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Negative<\/strong> <strong>mentions<\/strong> \u2013 the topic is discussed negatively, expressing <strong>anger<\/strong>, <strong>sadness<\/strong>, <strong>disgust<\/strong>, or <strong>fear<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa2db2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa2db2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"210\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis.png\" alt=\"Negative mention on Reddit identified by Brand24 - example: Lululemon\" class=\"wp-image-170016\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-300x63.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-248x52.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative mention on Reddit identified by Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Neutral<\/strong> <strong>mentions <\/strong>\u2013 the topic is mentioned without strong positive or negative emotions, often in an informative manner<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa379b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa379b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"211\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-2.png\" alt=\"Neutral mention on Reddit identified by Brand24 - example: Lululemon\" class=\"wp-image-170018\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-2.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-2-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-2-300x63.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-2-248x52.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Neutral mention on Reddit identified by Brand24<\/figcaption><\/figure>\n\n\n\n<p>You can <strong>analyze Reddit sentiment on almost anything<\/strong>: companies, brands, products, services, hashtags, campaigns, industries, or any other keyword you choose based on publicly available mentions.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Brand24 will help you with sentiment analysis on Reddit!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Analyzing sentiment on Reddit is very important for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Businesses: <\/strong>By analyzing sentiments around brands, products, services, competitors, or campaigns, businesses can gain deeper insights into consumer opinions. It allows them to:\n<ul class=\"wp-block-list\">\n<li>Monitor <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a> and customer satisfaction.<\/li>\n\n\n\n<li>Identify product or service aspects needing improvement.<\/li>\n\n\n\n<li>Spot and address potential crises before they escalate.<\/li>\n\n\n\n<li>Refine products, services, or campaigns to meet customer needs better.<\/li>\n\n\n\n<li>Make informed decisions.<\/li>\n\n\n\n<li>Discover their competitors\u2019 strengths and weaknesses.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Reddit sentiment analysis is particularly effective since up to&nbsp;<strong>85% of Reddit users&nbsp;agree that posts are honest and truthful<\/strong> (source: Study \u201cFind your People\u201d conducted by Reddit &amp; Talk Shoppe, 2021).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Researchers:<\/strong> Researchers can leverage sentiment analysis to:\n<ul class=\"wp-block-list\">\n<li>Check public opinion on specific topics.<\/li>\n\n\n\n<li>Monitor the impact of events or campaigns.<\/li>\n\n\n\n<li>Track trends.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Individuals:<\/strong> <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis\">Sentiment analysis<\/a> helps consumers make better purchasing decisions. They can see the sentiment of different brands, products, services, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>90% of users trust Reddit<\/strong> to learn about products and brands (source: <a href=\"https:\/\/www.business.reddit.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Reddit<\/a>).<\/p>\n\n\n\n<p>As you can see, the possibilities are endless &#8211; Reddit sentiment analysis can provide valuable insights in many areas.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Understand your customer sentiments!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do\">How to do Reddit sentiment analysis?<\/h2>\n\n\n\n<p>You can try to perform sentiment analysis on Reddit manually, but it will never be as effective as using third-party <a href=\"https:\/\/brand24.com\/blog\/best-sentiment-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"sentiment analysis tools\">sentiment analysis tools<\/a>.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&#8217;s time-consuming! Only if your brand is rarely mentioned on Reddit is possible.<\/li>\n\n\n\n<li>Reddit is huge (over&nbsp;97 million&nbsp;daily active users and over 1 million daily posts), and without a tool, it\u2019s easy to miss mentions.<\/li>\n\n\n\n<li>Tools don\u2019t just classify sentiments; they also provide valuable insights that can be difficult to identify on your own.<\/li>\n\n\n\n<li>Tools provide real-time monitoring; you are not able to do it.<\/li>\n\n\n\n<li>Tools use algorithms to classify sentiment reasonably; manual analysis can be subjective.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">To show the scale, here\u2019s how often some brands are mentioned on Reddit each month: <strong>Lululemon &#8211; 2,470<\/strong>; <strong>CeraVe &#8211; 1,680<\/strong>; <strong>Audi &#8211; 3,150<\/strong>; <strong>Nike &#8211; 7,100<\/strong>.<\/p>\n\n\n\n<p>However, even though such tools are advanced and easily handle large amounts of data, they also have certain limitations. For example, they struggle with sarcasm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reddit-sentiment-analysis-example\">Reddit sentiment analysis example<\/h2>\n\n\n\n<p>You now know why analyzing sentiment manually isn\u2019t the best idea.<\/p>\n\n\n\n<p>Here\u2019s how you can do it in 6 easy steps using <a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a>, an AI-powered sentiment analysis tool:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"set-up\">Step 1: Set up the monitoring project and collect data<\/h3>\n\n\n\n<p>Start by creating a project with your chosen keyword. Let&#8217;s create a project for <strong>Lululemon.<\/strong><\/p>\n\n\n\n<p>Once the project is set up, the tool will collect publicly available data.<\/p>\n\n\n\n<p>When the data is ready, you\u2019ll see a dashboard with mentions from various sources, such as social media, news sites, and many others.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">You might not know this, but <strong>Brand24 can perform sentiment analysis across many publicly available sources<\/strong>, not just Reddit.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa4ea3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa4ea3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"429\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-3.png\" alt=\"Lululemon project with mentions from all sources in Brand24, the best sentiment analysis tool\" class=\"wp-image-170019\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-3.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-3-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-3-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-3-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Lululemon project<\/figcaption><\/figure>\n\n\n\n<p>If you want to go beyond overall sentiment and focus specifically on Reddit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to the filter section on the right-hand side<\/li>\n\n\n\n<li>Enter &#8220;reddit.com&#8221; in the domain field<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa5795&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa5795\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"450\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-4.png\" alt=\"Reducing sentiment analysis only to Reddit\" class=\"wp-image-170020\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-4.png 375w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-4-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-4-300x360.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-4-133x159.png 133w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reducing sentiment analysis only to Reddit<\/figcaption><\/figure>\n\n\n\n<p>Now you can see only Lululemon&#8217;s <a href=\"https:\/\/brand24.com\/blog\/reddit-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"Reddit mentions\">Reddit mentions<\/a>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa60e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa60e5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"528\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-7.png\" alt=\"Brand24 dashboard with mentions only from Reddit\" class=\"wp-image-170023\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-7.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-7-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-7-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-7-248x131.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard with mentions only from Reddit<\/figcaption><\/figure>\n\n\n\n<p>The tool also allows you to filter them by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The sentiment (positive, negative, neutral)<\/li>\n\n\n\n<li>Influence score<\/li>\n\n\n\n<li>Geolocation<\/li>\n\n\n\n<li>Language<\/li>\n\n\n\n<li>Importance<\/li>\n\n\n\n<li>And more!<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Set up your project in Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\">Step 2: Check the sentiment breakdown<\/h3>\n\n\n\n<p>Now, it\u2019s time to take a closer look at the sentiment.<\/p>\n\n\n\n<p>First, switch the chart view from <strong>&#8220;Mentions &amp; Reach&#8221;<\/strong> to <strong>&#8220;Sentiment&#8221;<\/strong>. You\u2019ll see two lines: green for publicly available positive mentions and red for negative ones.<\/p>\n\n\n\n<p>If you click on a specific day, you\u2019ll see the exact number of positive and negative mentions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa7072&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa7072\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"273\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-5.png\" alt=\"Reddit sentiment chart for Lululemon provided by Brand24, the best Reddit sentiment analysis tool\n\" class=\"wp-image-170021\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-5.png 967w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-5-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-5-300x85.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-5-248x70.png 248w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Reddit sentiment chart for Lululemon<\/figcaption><\/figure>\n\n\n\n<p> Based on that, you can calculate the sentiment breakdown for a single day or any other time frame.<\/p>\n\n\n\n<p>But why do it manually when <strong>Brand24<\/strong> <strong>does it for you<\/strong>?<\/p>\n\n\n\n<p>Just go to the <strong>Analysis<\/strong> tab, where you\u2019ll find the <strong>sentiment breakdown<\/strong> chart:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa7a41&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa7a41\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"301\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-6.png\" alt=\"Sentiment breakdown of Lululemon on Reddit with neutral mentions included\" class=\"wp-image-170022\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-6.png 486w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-6-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-6-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-6-248x154.png 248w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Analysis &#8211; sentiment breakdown of Lululemon on Reddit (neutral mentions are included)<\/figcaption><\/figure>\n\n\n\n<p>Speaking of <strong>Lululemon<\/strong>, the brand <strong>was mentioned 2,470 times<\/strong> in the past 30 days, with only <strong>3% of those mentions being negative<\/strong>.<\/p>\n\n\n\n<p>That&#8217;s a fantastic result!<\/p>\n\n\n\n<p>It\u2019s also worth noting that a <strong>significant percentage (87%) of mentions are neutral<\/strong>. Why?<\/p>\n\n\n\n<p>Because many Reddit posts were either informational (Lululemon&#8217;s Black Friday sale) or asking for advice (for example: \u201cIs Lululemon worth the price?).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\">Step 3: Discover the exact emotions<\/h3>\n\n\n\n<p>Sentiment analysis can go beyond just labeling opinions on a particular topic as positive, neutral, or negative.<\/p>\n\n\n\n<p>Brand24 shows specific emotions: admiration, joy, sadness, anger, disgust, and fear.<\/p>\n\n\n\n<p>Thanks to the <strong>Emotion Analysis<\/strong>, you get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The pie chart <strong>showing the emotions<\/strong> <strong>share<\/strong>, so you can quickly see which emotions dominate the discussions<\/li>\n\n\n\n<li>The line chart <strong>showing how audience emotions change over time<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa8621&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa8621\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"467\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8.png\" alt=\"Emotions share of Lululemon (neutral emotions are excluded) provided by Brand24, the best tool to perform sentiment analysis on Reddit\n\" class=\"wp-image-170024\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8-300x140.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8-248x116.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Emotion Analysis &#8211; emotions share of Lululemon (neutral emotions are excluded)<\/figcaption><\/figure>\n\n\n\n<p>As you see above &#8211; <strong>people mostly feel admiration when they talk about Lululemon on Reddit<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Discover the emotions behind the discussions about you!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\">Step 4: Check the emojis<\/h3>\n\n\n\n<p>The tool also analyzes the emojis people use on Reddit in their publicly available mentions.<\/p>\n\n\n\n<p>Emojis became an essential part of digital communication. It&#8217;s natural for people to express their feelings about something without naming their emotions directly but through emojis.<\/p>\n\n\n\n<p>Let&#8217;s take a look at the <strong><a href=\"https:\/\/brand24.com\/emoji-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Emoji Analysis<\/a><\/strong> for Lululemon:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa9485&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa9485\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"415\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-9.png\" alt=\"Emoji Analysis for Lululemon on Reddit performed by Brand24, the best if you are looking for a tool to perform sentiment analysis\" class=\"wp-image-170025\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-9.png 829w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-9-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-9-300x150.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-9-248x124.png 248w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Emoji Analysis for Lululemon on Reddit<\/figcaption><\/figure>\n\n\n\n<p>The larger and more central an emoji is on the map, the more frequently it&#8217;s used &#8211; <strong>&#8220;\ud83d\ude04&#8221; dominates discussions about Lululemon<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5\">Step 5: Dive into topics<\/h3>\n\n\n\n<p>You can also discover in the context of what topics people are talking about your brand on Reddit.<\/p>\n\n\n\n<p>Isn&#8217;t it awesome?<\/p>\n\n\n\n<p>Just go to the <strong>Topic Analysis<\/strong> tab, where you will see the most important topics and their statistics.<\/p>\n\n\n\n<p>So, let&#8217;s take a closer look at the topic that generated the most positive emotions &#8211; Lululemon Products and Shopping:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafa9f29&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafa9f29\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"137\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-10.png\" alt=\"Topic Analysis for Lululemon on Reddit provided by Brand24, tool that can perform overall sentiment analysis as well as Reddit sentiment analysis\" class=\"wp-image-170026\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-10.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-10-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-10-300x41.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-10-248x34.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Topic Analysis for Lululemon on Reddit<\/figcaption><\/figure>\n\n\n\n<p>Here&#8217;s what you can uncover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many times has the topic been mentioned? <strong>45<\/strong><\/li>\n\n\n\n<li>How many people has the topic reached? <strong>675,000<\/strong><\/li>\n\n\n\n<li>How many conversations about Lululemon does this topic own compared to other topics? <strong>4.44%<\/strong><\/li>\n\n\n\n<li>What emotions does this topic evoke? <strong>33% positive, 58% neutral, 9% negative<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Want even more details? Click &#8220;<strong>More stats&#8221;<\/strong> for more:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafaa980&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafaa980\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"475\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11.png\" alt=\"\" class=\"wp-image-170027\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11-248x118.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Topic Analysis &#8211; more stats for Lululemon<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Ready to uncover the key topics surrounding your company or brand?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6\">Step 6: Track the sentiment over time<\/h3>\n\n\n\n<p>Sentiment analysis is an ongoing process. You should do it regularly.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>It lets you catch negative feedback early, preventing small issues from escalating into big <a href=\"https:\/\/brand24.com\/blog\/pr-crisis-management\/\" target=\"_blank\" rel=\"noopener\" title=\"PR crises\">PR crises<\/a>.<\/p>\n\n\n\n<p>Brand24\u2019s <strong>Compare periods<\/strong> feature gives you an overview of key Reddit metrics, including publicly available positive and negative mentions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cafab5b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cafab5b4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"585\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-12.png\" alt=\"Week-to-week comparison of Lululemon\u2019s performance on Reddit provided by Brand24, the AI-powered tool that analyzes sentiment\" class=\"wp-image-170028\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-12.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-12-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-12-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-12-248x145.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Week-to-week comparison of Lululemon\u2019s performance on Reddit<\/figcaption><\/figure>\n\n\n\n<p>This makes it easy to track changes over time and identify sentiment trends.<\/p>\n\n\n\n<p>As shown above, Lululemon&#8217;s week-by-week comparison reveals a <strong>decline in overall mentions<\/strong>, resulting in <strong>fewer positive and negative mentions<\/strong>.<\/p>\n\n\n\n<p>However, <strong>the percentage of negative mentions remains the same (4%)<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Your sentiment is changing right now! Check it out!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conslusion\">Conclusion<\/h2>\n\n\n\n<p>Reddit serves as a goldmine of valuable insights.<\/p>\n\n\n\n<p>You don&#8217;t know your brand sentiment on Reddit? You lose a lot.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoring your sentiment on Reddit helps you <strong>catch potential issues early and protect your brand reputation<\/strong>.<\/li>\n\n\n\n<li><strong>Manual sentiment analysis is almost impossible<\/strong>, especially if your brand is often mentioned.<\/li>\n\n\n\n<li><strong>The right tool, like Brand24, makes it effortless<\/strong> to monitor Reddit (and other sources) and uncover how people feel about you from publicly available mentions.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" target=\"_blank\" rel=\"noopener\" title=\"Try Brand24 for free\">Try Brand24 for free<\/a><strong> <\/strong>and discover how easy it is to keep track of your sentiment on Reddit!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reddit sentiment analysis says whether discussions about your company, brand, products, competitors or any other keyword are positive, negative, or neutral. Learn more about it!<\/p>\n","protected":false},"author":84,"featured_media":170141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-170005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=170005"}],"version-history":[{"count":33,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170005\/revisions"}],"predecessor-version":[{"id":180650,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170005\/revisions\/180650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/170141"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=170005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=170005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=170005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}