{"id":170190,"date":"2024-12-10T01:06:21","date_gmt":"2024-12-10T00:06:21","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170190"},"modified":"2025-06-18T16:18:41","modified_gmt":"2025-06-18T14:18:41","slug":"online-research","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/online-research\/","title":{"rendered":"How to Do Online Research in Less than 30 Minutes?"},"content":{"rendered":"\n<p>We\u2019ve all been there &#8211; you start online research expecting it to be quick, and then you scroll for hours. No wonder why; the Internet is full of information, and it\u2019s easy to feel overwhelmed. So, how to find exactly what you need without wasting time? The answer is simple: start using AI tools!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Online research<\/strong> involves information and data collection from the Internet to address specific questions, analyze trends, or solve problems. It&#8217;s crucial in many different fields, such as education, healthcare, marketing, business &amp; product development.<\/p>\n\n\n\n<p>See how, with the help of <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" target=\"_blank\" rel=\"noopener\" title=\"Brand24's Brand Assistant\">Brand24&#8217;s Brand Assistant<\/a>, you can <strong>do research in less than 30 minutes<\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-online\">What is online research? Definition<\/h2>\n\n\n\n<p><strong>Online research<\/strong> (also called Internet research) is the process of collecting information, data, or insights from the Internet. By Internet, I mean different sources, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Websites and blogs<\/li>\n\n\n\n<li>Social media platforms (it&#8217;s called social media research)<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Databases<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Conduct online research!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"goals-of-online\">Goals of online research<\/h2>\n\n\n\n<p>I&#8217;m sure that whenever a question arises in your head, you immediately open Google to find out the answer.<\/p>\n\n\n\n<p>Believe me, it&#8217;s exactly the same in big companies &#8211; the first reaction is often, \u201cLet&#8217;s check on Google.\u201d<\/p>\n\n\n\n<p>So, what is online research used for?<\/p>\n\n\n\n<p>Well, for practically everything &#8211; it&#8217;s really up to you!<\/p>\n\n\n\n<p>For example, <strong>individuals do research on the Internet to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare options, read reviews, and gather information about products when they want to buy something.<\/li>\n\n\n\n<li>Research topics when they want to know or learn something.<\/li>\n<\/ul>\n\n\n\n<p>Meanwhile, <strong>businesses conduct online research to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover consumer behavior and economic trends to improve their business strategy and idea (<strong>market research<\/strong>)<\/li>\n\n\n\n<li>Gather data about a particular market, target audience, and customers to maximize profits (<a href=\"https:\/\/brand24.com\/blog\/business-research\/\" target=\"_blank\" rel=\"noopener\" title=\"business research\">business research<\/a>)<\/li>\n\n\n\n<li>Study competitors\u2019 strategies, strengths, and weaknesses to identify opportunities and stay one step ahead (<a href=\"https:\/\/brand24.com\/blog\/competitor-research\/\" target=\"_blank\" rel=\"noopener\" title=\"competitor research\">competitor research<\/a>)<\/li>\n\n\n\n<li>Learn more about consumers, their behaviors, and pain points to refine offerings and improve satisfaction (<a href=\"https:\/\/brand24.com\/blog\/consumer-research\/\" target=\"_blank\" rel=\"noopener\" title=\"consumer research\">consumer research<\/a>)<\/li>\n\n\n\n<li>Examine what the customers are looking for, helping guide new product development or refine existing products (<a href=\"https:\/\/brand24.com\/blog\/product-research\/\" target=\"_blank\" rel=\"noopener\" title=\"product research\">product research<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>As you can see, online research can refer to anything from a simple search for information to an in-depth analysis conducted by a company, researchers, or other professionals.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Generally speaking, the main purpose of online research is to find answers to questions, learn more about a particular topic, and make informed decisions.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Does your business need to conduct online research? Do it with the best tool!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-online\">Benefits of online research<\/h2>\n\n\n\n<p>You already know the goals of online research, so here are the benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compared to traditional methods, online research is <strong>much cheaper<\/strong>.<\/li>\n\n\n\n<li>It provides <strong>up-to-date data<\/strong> from a variety of online resources.<\/li>\n\n\n\n<li>It&#8217;s so <strong>easy to do<\/strong>; you don&#8217;t have to collect data by yourself.<\/li>\n\n\n\n<li>You can conduct online research <strong>anytime and anywhere<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do\">How to do online research?<\/h2>\n\n\n\n<p>Let&#8217;s be honest &#8211; scrolling through Google isn\u2019t always the most efficient way to conduct online research.<\/p>\n\n\n\n<p>There\u2019s a much better way!<\/p>\n\n\n\n<p>In just three steps, I will show you <strong>how to perform online research in less than 30 minutes<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\">Step 1: Ask AI tools<\/h3>\n\n\n\n<p>Without AI, quick research is a challenge, especially regarding more advanced tasks like online market research.<\/p>\n\n\n\n<p>To get the best results, you need to ask the right questions (also known as&nbsp;prompts) to the right AI-powered tool.<\/p>\n\n\n\n<p>I\u2019ve selected three tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the well-known <strong>ChatGPT<\/strong><\/li>\n\n\n\n<li>the currently gaining popularity <strong>Perplexity<\/strong><\/li>\n\n\n\n<li>one of the best for businesses to do research &#8211;&nbsp;<a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand Assistant\">Brand Assistant<\/a><strong>,<\/strong>&nbsp;created by Brand24<\/li>\n<\/ul>\n\n\n\n<p>All of them based their answers on search engine data, except that Brand Assistant has something extra &#8211; it provides data from projects you have created in Brand24!<\/p>\n\n\n\n<p>This means it can generate conclusions tailored specifically for you!<\/p>\n\n\n\n<p>In contrast, ChatGPT and Perplexity can only provide general conclusions, likely the same ones they give to other businesses.<\/p>\n\n\n\n<p>Shall we start?<\/p>\n\n\n\n<p>Let&#8217;s say you want to research Audi (a German luxury car manufacturer). I\u2019ll show you <strong>how each tool handled a basic research question:<\/strong> &#8220;What is Audi&#8217;s sentiment?&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">ChatGPT<\/h4>\n\n\n\n<p>Here are the answer provided by ChatGPT 4o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Question: <strong>What is Audi&#8217;s sentiment?<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21ab475&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21ab475\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research.png\" alt=\"Online research conducted by ChatGPT 4o - answer to question &quot;What is Audi's sentiment?&quot;\" class=\"wp-image-170203\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research.png 889w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-300x111.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-248x92.png 248w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>As you can see, ChatGPT&#8217;s answer is very general. It combines information from various sources, but many of them are not the latest.<\/p>\n\n\n\n<p>It may not be enough if you are looking for deep analysis.<\/p>\n\n\n\n<p>But ChatGPT is very fast!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Research conducted online with the help of AI is much faster!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Perplexity<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Question: <strong>What is Audi&#8217;s sentiment?<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21ab948&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21ab948\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"562\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-2.png\" alt=\"Online research conducted by Perplexity - answer to question &quot;What is Audi's sentiment?&quot;\" class=\"wp-image-170205\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-2.png 778w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-2-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-2-300x217.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-2-220x159.png 220w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Like ChatGPT, Perplexity doesn\u2019t analyze the data it finds online in any deeper way; it simply cites sources and provides basic conclusions.<\/p>\n\n\n\n<p>Again, the provided information is not actual.<\/p>\n\n\n\n<p>It&#8217;s more helpful for quick fact-checking than for advanced research.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use the AI-powered tool to conduct research!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Brand Assistant<\/h4>\n\n\n\n<p>Finally Brand Assistant&#8217;s answer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Question: <strong>What is Audi&#8217;s sentiment?<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21abd8a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21abd8a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"445\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-10.png\" alt=\"Online research conducted by the best tool Brand Assistant - answer to question &quot;What is Audi's sentiment?&quot;\" class=\"wp-image-170223\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-10.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-10-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-10-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-10-248x140.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21abfd9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21abfd9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"396\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-11.png\" alt=\"Online research conducted by the best tool Brand Assistant - answer to question &quot;What is Audi's sentiment?&quot;\" class=\"wp-image-170224\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-11.png 777w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-11-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-11-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-11-248x126.png 248w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21ac214&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21ac214\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-12.png\" alt=\"Online research conducted by the best tool Brand Assistant - answer to question &quot;What is Audi's sentiment?&quot;\" class=\"wp-image-170225\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-12.png 778w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-12-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-12-300x185.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-12-248x153.png 248w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21ac43a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21ac43a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"625\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-13.png\" alt=\"Online research conducted by the best tool Brand Assistant - answer to question &quot;What is Audi's sentiment?&quot;\" class=\"wp-image-170226\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-13.png 781w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-13-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-13-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-13-199x159.png 199w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Bingo!<\/p>\n\n\n\n<p>Brand Assistant has all the knowledge that other AI chats have and supplements it with real-time data from the&nbsp;<a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">media monitoring tool<\/a>.<\/p>\n\n\n\n<p>You get accurate data, deep analysis, and ready-to-use insights.<\/p>\n\n\n\n<p>It\u2019s the best AI tool for your business!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Start using Brand Assistant!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Here are the other <strong>effective prompts for AI that will work perfectly for any business<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the primary source of mentions?<\/li>\n\n\n\n<li>How many mentions did the <em><strong>brand\/product\/company<\/strong><\/em> receive last month?<\/li>\n\n\n\n<li>What other <em><strong>brands\/products\/companies<\/strong><\/em> appear in mentions?<\/li>\n\n\n\n<li>How do customers feel about the <em><strong>brand\/product\/company<\/strong><\/em>?<\/li>\n\n\n\n<li>What are the latest trends for the <em><strong>brand\/product\/company<\/strong><\/em>?<\/li>\n\n\n\n<li>What is the most trending topic?<\/li>\n\n\n\n<li>What time is the target audience most active on <em><strong>Instagram\/Facebook\/Twitter\/TikTok\/YouTube\/LinkedIn<\/strong><\/em>?<\/li>\n\n\n\n<li>How do customers perceive the <em><strong>brand\/product\/company<\/strong><\/em> compared to competitors?<\/li>\n\n\n\n<li>What is the share of voice compared to competitors?<\/li>\n\n\n\n<li>Conduct competitor analysis of the<strong> <em>brand\/product\/company<\/em><\/strong><em>.<\/em><\/li>\n\n\n\n<li>Present customer insights.<\/li>\n<\/ul>\n\n\n\n<p>Try asking Brand Assistant these questions yourself &#8211; tailor them to your company, brand, or product.<\/p>\n\n\n\n<p>But remember to set up a project in Brand24 first.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Set up a project in Brand24 now!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\">Step 2: Ask the target audience<\/h3>\n\n\n\n<p>The next step is to complement <a href=\"https:\/\/brand24.com\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>AI insights<\/strong><\/a> with direct feedback from your target audience.<\/p>\n\n\n\n<p>It takes some time but also brings valuable findings that sometimes AI can&#8217;t deliver!<\/p>\n\n\n\n<p>Online surveys are one of the best ways to do this. However, they need to be well-prepared to make people actually want to participate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tips for effective online surveys:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use clear language so it&#8217;s easy for survey takers to understand.<\/li>\n\n\n\n<li>Your online survey can&#8217;t be long; overly long surveys discourage participation.<\/li>\n\n\n\n<li>Use mainly close-ended questions (yes\/no, ranking, multiple-choice questions) and fewer open-ended questions (if at all). Close-ended questions are much easier for participants to fill out and for you to group the answers and analyze them.<\/li>\n\n\n\n<li>Encourage people to complete your survey by offering small rewards.<\/li>\n\n\n\n<li>Make sure your online survey is mobile-friendly,<\/li>\n\n\n\n<li>Test it with a small group first to spot and fix any issues.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21acad8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21acad8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"471\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-22.png\" alt=\"Tips for effective online surveys\" class=\"wp-image-170452\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-22.png 525w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-22-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-22-300x269.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-22-177x159.png 177w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Gather insights about your target audience!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\">Step 3: Benchmark with competitors<\/h3>\n\n\n\n<p>In the final step, compare the online research results for your company, brand, or product with your competitors.<\/p>\n\n\n\n<p>This is a crucial step. It helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand your position in the market.<\/li>\n\n\n\n<li>Identify your strengths.<\/li>\n\n\n\n<li>Uncover what the competition is failing at and use it as an opportunity for growth.<\/li>\n<\/ul>\n\n\n\n<p>For <a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"competitor analysis\">competitor analysis<\/a>, tools like <strong>Brand24<\/strong> are very helpful.<\/p>\n\n\n\n<p>With its Comparison feature, you can quickly analyze and contrast your performance with others:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21acf04&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21acf04\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"585\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-7.png\" alt=\"Comparison of Audi and BMW provided by Brand24\" class=\"wp-image-170211\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-7.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-7-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-7-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-7-248x145.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>You can also use the all-knowing Brand Assistant!<\/p>\n\n\n\n<p>Let&#8217;s ask for a comparison between Audi and its competitors:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21ad161&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21ad161\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"454\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-15.png\" alt=\"Comparison of Audi and its competitors provided by Brand Assistant, the best AI tool for online research\" class=\"wp-image-170229\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-15.png 720w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-15-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-15-300x189.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-15-248x156.png 248w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21ad39a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21ad39a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"261\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-16.png\" alt=\"Comparison of Audi and its competitors provided by Brand Assistant, the best AI tool for online research\" class=\"wp-image-170230\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-16.png 734w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-16-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-16-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-16-248x88.png 248w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21ad5eb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21ad5eb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"478\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-17.png\" alt=\"Comparison of Audi and its competitors provided by Brand Assistant, the best AI tool for online research\" class=\"wp-image-170231\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-17.png 732w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-17-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-17-300x196.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-17-243x159.png 243w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21ad80c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21ad80c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"310\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18.png\" alt=\"Comparison of Audi and its competitors provided by Brand Assistant, the best AI tool for online research\" class=\"wp-image-170233\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18.png 731w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18-300x127.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18-248x105.png 248w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21ada38&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21ada38\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"295\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-19.png\" alt=\"Comparison of Audi and its competitors provided by Brand Assistant, the best AI tool for online research\" class=\"wp-image-170234\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-19.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-19-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-19-300x119.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-19-248x98.png 248w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Brand Assistant, as always, does not disappoint. It lists the biggest competitors and gives actual data without any problems.<\/p>\n\n\n\n<p>Plus, it serves up priceless conclusions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21adc74&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21adc74\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"152\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-9.png\" alt=\"Conclusion about Audi and its competitors (BMW and Mercedes) provided by Brand Assistant\" class=\"wp-image-170213\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-9.png 746w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-9-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-9-300x61.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-9-248x51.png 248w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Analyze your competitors!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-in-online-research\">Challenges in online research<\/h2>\n\n\n\n<p>Researching information on the Internet is great, but it still has some limitations.<\/p>\n\n\n\n<p>You need to be aware of them. Here are the most important ones:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Information overload:<\/strong> The Internet is a bottomless pit of information. It&#8217;s an advantage, but it\u2019s also a trap. You can find yourself drowning in irrelevant data, wasting time on unnecessary rabbit holes instead of conducting focused and efficient research.<\/li>\n\n\n\n<li><strong>Outdated information: <\/strong>Nothing is lost on the Internet, which isn\u2019t always a good thing. Many sources, like articles, often go years without updates. So, there is always a risk that you will come across outdated information that no longer reflects current realities. Always check publication dates and verify details against newer sources.<\/li>\n\n\n\n<li><strong>Uncertain source credibility: <\/strong>While there are many credible sources online, there is also a lot of misinformation. You always have to verify the reliability of your sources and that what is published is true.<\/li>\n\n\n\n<li><strong>Diverse opinions<\/strong>: Everyone has the right to express their view online. Diverse opinions can provide valuable perspectives, but they can also muddy your research.<\/li>\n\n\n\n<li><strong>Trend detection:<\/strong> Online trends are fast-paced. Identifying and turning them into actionable insights is a challenge that demands constant monitoring.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use Brand24 to conduct online research without any problem!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Online research is powerful, but it can be tricky. That\u2019s why using AI tools is a game-changer; they:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select the most important information.<\/li>\n\n\n\n<li>Analyze data at lightning speed.<\/li>\n\n\n\n<li>Give you ready-to-use conclusions.<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ve prepared a cheat sheet on how to do online research &#8211; feel free to save it for later:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f21ae25e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f21ae25e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"654\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-1-1.png\" alt=\"How to do online research in 3 steps - infographic\" class=\"wp-image-170270\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-1-1.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-1-1-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-1-1-300x327.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-1-1-146x159.png 146w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Depending on your needs, you can do online research for quick answers or detailed analyses.<\/li>\n\n\n\n<li>A key step in research is conducting online interviews, and the best way to do this is through well-designed surveys.<\/li>\n\n\n\n<li><strong>ChatGPT<\/strong> and <strong>Perplexity<\/strong> are good tools for individual online research.<\/li>\n\n\n\n<li>Brand24 and its <strong>Brand Assistant<\/strong> are the best choices for businesses. With them, you can conduct comprehensive research and effectively monitor your brand and its competitors.<\/li>\n<\/ul>\n\n\n\n<p>Conducting research with the Brand Assistant is a pure pleasure! <strong>Testing it costs you NOTHING<\/strong> &#8211; <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" target=\"_blank\" rel=\"noopener\" title=\"start your free trial now!\">start your free trial now!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online research doesn&#8217;t have to be difficult. Follow our 3-step guide and get it done in under 30 minutes!<\/p>\n","protected":false},"author":84,"featured_media":170215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-170190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=170190"}],"version-history":[{"count":34,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170190\/revisions"}],"predecessor-version":[{"id":175231,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170190\/revisions\/175231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/170215"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=170190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=170190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=170190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}