{"id":170489,"date":"2024-12-17T09:00:00","date_gmt":"2024-12-17T08:00:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170489"},"modified":"2026-01-21T12:04:17","modified_gmt":"2026-01-21T11:04:17","slug":"youtube-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/youtube-sentiment-analysis\/","title":{"rendered":"How to Do YouTube Sentiment Analysis? Example &#038; Guide"},"content":{"rendered":"\n<p><strong>Christmas is coming, which means it&#8217;s time for advent calendars and unboxing videos on YouTube! In just a few days this December, the hashtag #adventcalendar has been mentioned 9,246 times, reaching 114 million people. The sentiment around advent calendars on YouTube is overwhelmingly positive, with over 35% positive mentions and just 1.5% negative.<\/strong><\/p>\n\n\n\n<p><strong>Thanks to YouTube sentiment analysis, you can uncover the potential behind the target emotions and make the most of these seasonal trends!<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>YouTube sentiment analysis<\/strong> identifies the feelings and attitudes behind each post, comment, or other interaction on YouTube as positive, negative, or neutral. It&#8217;s an effective way to understand what people say about you, your brand, or your competitors.&nbsp;<br><br>The most important thing is to watch the situation and react at the perfect moment to catch the viewers&#8217; attention or to prevent a crisis.<\/p>\n\n\n\n<p>I&#8217;ll show you how to perform sentiment analysis.<\/p>\n\n\n\n<p>Let\u2019s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is YouTube sentiment analysis?<\/strong><\/h2>\n\n\n\n<p>In 2024, YouTube had over 2.5 billion views and was still growing.<\/p>\n\n\n\n<p>As you see, millions of YouTube comments are created every day. Sentiment analysis is a way to collect all those interactions linked with your brand to understand the emotions that stay behind them.&nbsp;<\/p>\n\n\n\n<p>Simply identify whether the sentiment is.<\/p>\n\n\n\n<p>A positive comment on YouTube<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa3f52&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa3f52\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"466\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24-1140x466.jpeg\" alt=\"A positive mention on YouTube detected by Brand24 - media monitoring tool.\" class=\"wp-image-170499\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24-1140x466.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24-18x7.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24-300x123.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24-248x101.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24.jpeg 1227w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>A negative comment on YouTube<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa438b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa438b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"455\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24-1140x455.jpeg\" alt=\"A negative mention on YouTube detected by Brand24 - media monitoring tool.\" class=\"wp-image-170498\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24-1140x455.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24-18x7.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24-300x120.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24-248x99.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24.jpeg 1222w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try the best YouTube sentiment analysis tool!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=295\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Why is it important?<\/strong><\/p>\n\n\n\n<p>In short, sentiment analysis is like a code that accurately determines the audience&#8217;s preferences and better understands the public&#8217;s sentiment.&nbsp;<\/p>\n\n\n\n<p>It allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand customer emotions<\/strong> \u2013 Uncover how people truly feel about your brand or content. This will help you connect with your target on a deeper level!<\/li>\n\n\n\n<li><strong>Better communication<\/strong> \u2013 Tailor your tone and messaging based on users&#8217; feedback. This will help you reach a broader viewers!<\/li>\n\n\n\n<li><strong>Early problem detection<\/strong> \u2013 With sentiment analysis, you can spot negative trends before they escalate into bigger crises.<\/li>\n\n\n\n<li><strong>Boost engagement<\/strong> \u2013 Focus on the topics and issues that really resonate with the target.<\/li>\n\n\n\n<li><strong>Strengthen your brand\u2019s reputation<\/strong> \u2013 Address concerns while highlighting positive feedback.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How do you do YouTube sentiment analysis?<\/strong><\/h2>\n\n\n\n<p>People leave millions of YouTube comments every day.&nbsp;<\/p>\n\n\n\n<p>You can search for each comment to analyze sentiment and create a Google sheet with all YouTube data.&nbsp;<\/p>\n\n\n\n<p>If you are lucky, you will only have to spend hours analyzing all the comments. However, even if you spend many hours, you may miss some of them in the flurry of extracted comments and notifications.<\/p>\n\n\n\n<p>Fortunately, another way to make it is to use a sentiment analysis tool!<\/p>\n\n\n\n<p>Especially on a large scale. These tools can collect all mentions related to your brand and, with the help of AI, analyze YouTube comments and categorize them using a sentiment analysis algorithm, providing you with accurate, actionable insights.<\/p>\n\n\n\n<p>However, it&#8217;s important to note that, like any AI, it\u2019s not perfect yet and is still learning. This means that sarcasm, slang, or emojis can sometimes pose challenges for accurate analysis.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try the best YouTube sentiment analysis tool!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=295\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"youtube\"><strong>YouTube sentiment analysis example<\/strong><\/h2>\n\n\n\n<p>It\u2019s time to see how it works in practice!<\/p>\n\n\n\n<p>I&#8217;m sure most of us are familiar with creating an Excel spreadsheet to analyze YouTube sentiment\u2014just copy-paste the comments and add a column next to them. Then, you start adding search keywords like &#8220;like,&#8221; &#8220;expensive,&#8221; &#8220;cheap,&#8221; &#8220;worth,&#8221; etc.&nbsp;<\/p>\n\n\n\n<p>After that, you just hope there aren&#8217;t thousands of errors to fix manually!<\/p>\n\n\n\n<p>I want to show you how to speed up the YouTube comment sentiment analysis process.&nbsp;<\/p>\n\n\n\n<p>With the right tools, I promise that \u201csentiment analysis\u201d will no longer sound scary or complicated!&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s how you can do it in 6 easy steps using <\/strong><a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Brand24<\/strong><\/a><strong> \u2013 AI-powered media monitoring tool:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\">Step 1: Set up the monitoring project and collect data<\/h3>\n\n\n\n<p>Start by opening a project. Choose the keyword you want to track; it can be anything:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your\/your competitor&#8217;s brand name<\/li>\n\n\n\n<li>Hashtag<\/li>\n\n\n\n<li>Industry name<\/li>\n\n\n\n<li>Event\/campaign<\/li>\n\n\n\n<li>Any other keyword!<\/li>\n<\/ul>\n\n\n\n<p>On the right side, you can select the social media platforms where you want to search for data \u2013 Yes, all leading platforms are available, not just YouTube!<\/p>\n\n\n\n<p>And the best part? You can easily find user-generated content without having to search for it.<\/p>\n\n\n\n<p>December has arrived, and thus, for fans of beauty brands, the advent calendar period has begun.<\/p>\n\n\n\n<p>So, let&#8217;s check out the sentiment behind the advent calendar from Fenty Beauty on YouTube!&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa5062&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa5062\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"819\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24-1140x819.jpeg\" alt=\"Mentions&amp;Reach analysis for Fenty Beauty advent calendar by Brand24.\" class=\"wp-image-170492\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24-1140x819.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24-300x216.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24-221x159.jpeg 221w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24.jpeg 1145w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard with mentions only from YouTube.<\/figcaption><\/figure>\n\n\n\n<p>As you can see, after filtering the Brand24 tab, I see only positive reviews of Fenty Beuty. In addition, to see only comments on the calendar, I typed keywords at the top to suspend the search.<\/p>\n\n\n\n<p>But this is just the beginning of what <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>media monitoring<\/strong><\/a> can offer.<\/p>\n\n\n\n<p>You can dive much deeper into internal data, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influence score<\/strong> &#8211; the higher the influence score, the greater the influence of a positive review.<\/li>\n\n\n\n<li><strong>Relevance<\/strong> &#8211; Use this filter to display only the most relevant reviews, prioritizing those most likely to have the most significant impact on your audience.<\/li>\n\n\n\n<li><strong>Intent<\/strong> &#8211; Select specific goals to analyze, such as customer satisfaction, purchase intent, or brand loyalty, to focus on what is most important.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\">Step 2: Check the sentiment breakdown<\/h3>\n\n\n\n<p>Alright, let\u2019s get deeper into YouTube sentiment analysis!<\/p>\n\n\n\n<p>In the Mentions tab, simply change the chart view to Sentiment. You\u2019ll see two lines there: green for positive sentiment and red for negative.<br><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa5569&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa5569\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis-1140x519.jpeg\" alt=\"YouTube sentiment analysis for Fenty Beauty advent calendar by Brand24.\" class=\"wp-image-170503\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis-1140x519.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis-300x137.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis-248x113.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: YouTube sentiment chart for Fenty Beuty advent calendar.<\/figcaption><\/figure>\n\n\n\n<p>Fenty Beuty\u2019s calendar is getting good. Great job!<\/p>\n\n\n\n<p>But let&#8217;s get into a deeper sentiment analysis.<\/p>\n\n\n\n<p>Check the analysis tab, where you will find the <strong>sentiment breakdown <\/strong>chart.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa596b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa596b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"803\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_sentiment_breakdown_Brand24.jpeg\" alt=\"Sentiment breakdown by Brand24.\" class=\"wp-image-170500\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_sentiment_breakdown_Brand24.jpeg 721w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_sentiment_breakdown_Brand24-11x12.jpeg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_sentiment_breakdown_Brand24-300x334.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_sentiment_breakdown_Brand24-143x159.jpeg 143w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Analysis \u2013 sentiment breakdown of Fenty Beuty advent calendar on YouTube. (neutral mentions are included)<\/figcaption><\/figure>\n\n\n\n<p>The sentiment analysis results look promising. Out of 623 <a href=\"https:\/\/brand24.com\/blog\/youtube-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>YouTube mentions<\/strong><\/a>, more than 230 are positive, while only 11 were identified as negative.&nbsp;<\/p>\n\n\n\n<p>Most of the YouTube comments were neutral, as they mostly mentioned different variants of calendars prepared by other brands and price requests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\">Step 3: Discover the exact emotions<\/h3>\n\n\n\n<p>Sentiment analysis on YouTube comments is not just about categorizing reviews.<\/p>\n\n\n\n<p>With Brand24, you can explore specific emotions: admiration, joy, sadness, anger, disgust, and fear.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa5eaa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa5eaa\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"651\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-1140x651.jpeg\" alt=\"Emotions analysis by Brand24.\" class=\"wp-image-170495\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-1140x651.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-1536x877.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-300x171.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-248x142.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Emotion Analysis \u2013 emotions share of Fenty Beuty advent calendar.<br>(neutral emotions are excluded)<\/figcaption><\/figure>\n\n\n\n<p>These valuable insights will help you build strong customer relationships and improve your marketing strategies based on internal data.<\/p>\n\n\n\n<p>This sentiment analysis offers key consumer insights into what viewers think and feel based on their comments and content related to your brand on YouTube.<\/p>\n\n\n\n<p>Emotions play a key role here. By monitoring both positive and negative comments, you can refine your strategies and improve your marketing approach.<\/p>\n\n\n\n<p><strong>With Emotion Analysis, you get:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A pie chart that breaks down the contribution of each emotion so you can quickly see which feelings are driving the video content and users&#8217; comments.<\/li>\n\n\n\n<li>A line graph showing how your viewers\u2019 emotions change over time.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa645d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa645d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"584\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time-1140x584.jpg\" alt=\"Emotions in time for Fenty Beauty by Brand24.\" class=\"wp-image-170496\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time-1140x584.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time-300x154.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time-248x127.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time.jpg 1180w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Emotions in time \u2013 emotions share of Fenty Beuty advent calendar.<\/figcaption><\/figure>\n\n\n\n<p>Here, you can see that emotions change over time.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Understand your customer sentiments!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=295\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\">Step 4: Check the emojis<\/h3>\n\n\n\n<p>However, YouTube comments are not the only ones that analyze sentiment!<\/p>\n\n\n\n<p>It&#8217;s worth mentioning that emotions are often conveyed through emojis. Surprisingly, they can reveal a lot about the current sentiment and trends surrounding your brand.<\/p>\n\n\n\n<p>Let\u2019s take a look at <a href=\"https:\/\/brand24.com\/emoji-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">emoji analysis <\/a>around the Fenty Beauty calendar:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa6b4b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa6b4b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"531\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-1140x531.jpeg\" alt=\"Emojis analysis by Brand24 for Fenty Beauty project.\" class=\"wp-image-170494\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-1140x531.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-1536x715.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-300x140.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-170x80.jpeg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-248x115.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Emoji Analysis for Fenty Beuty advent calendar on YouTube.<\/figcaption><\/figure>\n\n\n\n<p>Looks pretty good, doesn\u2019t it? The most commonly used one is &#8221; \u2728&#8221; \u2014not surprising, just Shine bright like a diamond!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5\">Step 5: Dive into topics<\/h3>\n\n\n\n<p>We need to know the context if we want to analyze sentiment on YouTube videos and comments.&nbsp;<\/p>\n\n\n\n<p>Understand what our viewers are discussing now and what is important to them.&nbsp;<\/p>\n\n\n\n<p>Finally, a brand needs to be customer-centric to improve its sentiment. Customize upcoming products, campaigns, and content on YouTube.<\/p>\n\n\n\n<p>At this point, all other sentiment analysis methods, such as coding or sentiment analysis machine learning, will fail or last forever.<\/p>\n\n\n\n<p>Head to the <a href=\"https:\/\/brand24.com\/topic-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Topic Analysis<\/a> tab, where you&#8217;ll find the key topics and their stats.<\/p>\n\n\n\n<p>Now, let\u2019s take a closer look at the topic that sparked the most, <em>&#8220;Beauty Industry Business&#8221;:<\/em><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa7046&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa7046\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"358\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-1140x358.jpeg\" alt=\"Topic analysis by Brand24\" class=\"wp-image-170534\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-1140x358.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-1536x483.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-2048x644.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-18x6.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-300x94.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-248x78.jpeg 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Topic Analysis Fenty Beuty advent calendar on YouTube.<\/figcaption><\/figure>\n\n\n\n<p>The topic evokes a great response! 45% positive, 54% neutral, and just 1% negative\u2014what a fantastic sentiment score!<\/p>\n\n\n\n<p>If you click &#8220;more status,&#8221; you&#8217;ll get a detailed report analyzing each topic!&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa754b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa754b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"808\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg-1140x808.jpeg\" alt=\"Topic analysis by Brand24 for Fenty Beauty project.\" class=\"wp-image-170501\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg-1140x808.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg-300x213.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg-224x159.jpeg 224w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg.jpeg 1145w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Topic Analysis \u2013 more stats for Fenty Beuty advent calendar on YouTube.<\/figcaption><\/figure>\n\n\n\n<p>This will include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intent share<\/strong> \u2013 to understand user motivations<\/li>\n\n\n\n<li><strong>Context<\/strong> \u2013 for a deeper look at the conversation<\/li>\n\n\n\n<li><strong>Top mentions<\/strong> \u2013 highlighting key references<\/li>\n\n\n\n<li><strong>Emojis<\/strong> \u2013 to analyze the emotional tone<\/li>\n<\/ul>\n\n\n\n<p>This data can be used to analyze user engagement and gain insight into user input, allowing you to create more effective strategies and accurately perform sentiment analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6\">Step 6: Detect influencers<\/h3>\n\n\n\n<p>What is the most influential content on YouTube? It\u2019s created by\u2026 influencers!<\/p>\n\n\n\n<p>With the help of <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>social listening<\/strong><\/a> tools, you can easily find the right ones\u2014those with the most influence and reach\u2014to boost your brand visibility and tap into new potential customers.<\/p>\n\n\n\n<p>Look how easy it is!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa7b17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa7b17\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"814\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24-1140x814.jpeg\" alt=\"Influencers analysis by Brand24 for Fenty Beauty project.\" class=\"wp-image-170497\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24-1140x814.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24-300x214.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24-223x159.jpeg 223w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24.jpeg 1146w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>As you can see, Brand24 provides you with a full list of the most impactful influencers.<\/p>\n\n\n\n<p>You can check their mentions, reach, followers, share of voice, and overall influence score to quickly choose the best one to partner with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-7\">Step 7: Track the sentiment over time<\/h3>\n\n\n\n<p>Nothing lasts forever, so regular <a href=\"https:\/\/brand24.com\/blog\/youtube-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>YouTube monitoring<\/strong><\/a> is key to keeping the sentiment on point.<\/p>\n\n\n\n<p>It\u2019s like caring for your car \u2013 you don\u2019t want to let it slide.<\/p>\n\n\n\n<p>If you skip it too long, you might pay a lot to fix things. You could discover you\u2019ve missed many small signs pointing to a bigger issue.<\/p>\n\n\n\n<p>So, make it part of your weekly routine to check in and analyze YouTube comments to understand public sentiment.<\/p>\n\n\n\n<p>By tracking all the comments, you can tweak your content and avoid wasting time or money on stuff that\u2019s not hitting the mark. This way, you can create content that resonates with your viewers and avoid any drama down the line.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0dd1aa80c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0dd1aa80c0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"710\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-1140x710.jpeg\" alt=\"Coparison of periods by Brand24 for Fenty Beauty project.\" class=\"wp-image-170493\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-1140x710.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-1536x956.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-2048x1275.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-300x187.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-248x154.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Month-to-month comparison of Fenty Beuty&#8217;s performance on YouTube.<\/figcaption><\/figure>\n\n\n\n<p>Sure, the calendar made some waves, but the buzz of the Arcane collection launch was more impactful. That gives Fenty Beuty solid brand insights into what the target is vibing with and how to play its marketing and product strategy next year.<\/p>\n\n\n\n<p>And don\u2019t forget both positive and negative comments matter. Sentiment can flip quickly, especially if a big-name influencer drops a negative review.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why should you monitor YouTube sentiment regularly?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data processing helps track how comments about emotions change over time, which can provide insights into target reactions and emerging trends.<\/li>\n\n\n\n<li>It allows you to evaluate the effectiveness of your communication strategy or PR campaigns through detailed sentiment scores.<\/li>\n\n\n\n<li>Spot potential issues early and respond quickly to protect your reputation, preventing minor problems from escalating.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Your sentiment is changing right now! <br>Check it out!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=295\" style=\"border-radius:6px;background-color:#778ced\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>YouTube sentiment analysis allows you to understand how your target feels about your brand, content, and products in real time.<\/p>\n\n\n\n<p>You can track positive, negative, and neutral mentions in YouTube comments thanks to <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>media monitoring tools<\/strong><\/a>. Providing valuable insights into the effectiveness of your communication strategies.&nbsp;<\/p>\n\n\n\n<p>This lets you spot potential issues early and improve engagement and <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>brand awareness<\/strong><\/a>.<\/p>\n\n\n\n<p>Whether launching a product, running a campaign, or simply looking to connect with your target, <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>sentiment analysis<\/strong><\/a> helps you tailor your approach, build stronger relationships, and stay ahead.<\/p>\n\n\n\n<p><strong>Final thoughts:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be regular:<\/strong> Track YouTube comments often to catch shifts in sentiment early.<\/li>\n\n\n\n<li><strong>Be careful<\/strong>: Manual sentiment analysis often misses untagged mentions, leaving gaps in your insight. With the right tool, you capture all relevant feedback.<\/li>\n\n\n\n<li><strong>Track emotions at scale<\/strong>: AI-powered tools like <strong>Brand24<\/strong> monitor YouTube comments and uncover audience sentiment trends.<\/li>\n\n\n\n<li><strong>Protect your brand reputation<\/strong>: By monitoring sentiment, you can manage your brand\u2019s image and respond proactively to any emerging issues.<\/li>\n<\/ul>\n\n\n\n<p>Ready to check your YouTube sentiment right now? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=295\" target=\"_blank\" rel=\"noopener\" title=\"Start your Brand24 14-day trial\">Start your Brand24 14-day trial<\/a> and see how easy it can be!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to perform YouTube sentiment analysis to uncover trends, emotions, and feedback like a pro!<\/p>\n","protected":false},"author":89,"featured_media":170531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-170489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agata","cf_author_last_name":"Bernatek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=170489"}],"version-history":[{"count":14,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170489\/revisions"}],"predecessor-version":[{"id":180652,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170489\/revisions\/180652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/170531"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=170489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=170489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=170489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}