{"id":170845,"date":"2026-02-27T15:38:43","date_gmt":"2026-02-27T14:38:43","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170845"},"modified":"2026-02-27T15:38:44","modified_gmt":"2026-02-27T14:38:44","slug":"instagram-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/instagram-sentiment-analysis\/","title":{"rendered":"Instagram Sentiment Analysis: Guide with Examples [2026]"},"content":{"rendered":"\n<p>Instagram sentiment analysis shows how people feel about your content, based on their posts and comments.<\/p>\n\n\n\n<p>This article is your handy guide to Instagram sentiment based on a real brand example.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is Instagram sentiment analysis?<\/h4>\n                <p class=\"acf-key-takeaways__text\">It\u2019s the process of classifying Instagram mentions as positive, negative, or neutral based on posts, comments, captions, and hashtags.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What data does it analyze?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Public posts, comments, brand mentions, and hashtags. Private DMs are not included.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Can you check sentiment in Instagram\u2019s native analytics?<\/h4>\n                <p class=\"acf-key-takeaways__text\">No. Instagram shows engagement metrics, but not emotional tone. Sentiment analysis requires external tools.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Why does sentiment matter?<\/h4>\n                <p class=\"acf-key-takeaways__text\">It helps you understand public perception, detect reputation risks early, and measure how campaigns affect brand image.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Is neutral sentiment bad?<\/h4>\n                <p class=\"acf-key-takeaways__text\">No. Most brand mentions are neutral. Focus on changes in positive and negative ratios over time.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How accurate is AI sentiment analysis?<\/h4>\n                <p class=\"acf-key-takeaways__text\">It\u2019s highly reliable for large datasets but may struggle with sarcasm or complex language.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How often should you monitor sentiment?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Regularly. Weekly tracking is recommended, and daily monitoring during campaigns or sensitive periods.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is Instagram sentiment analysis?<\/strong><\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Instagram sentiment analysis<\/b> is a process of analyzing Instagram data (posts, comments, and captions) to understand whether the sentiment is positive, negative, or neutral. Instagram sentiment analysis helps marketers to protect their brand image. It enables them to understand public perception and discover what emotions their target audience feels about their brand.<\/p>\n\n\n\n<p>Instagram sentiment analysis involves determining the sentiment behind posts, comments, and other content on Instagram.<\/p>\n\n\n\n<p>It\u2019s all about uncovering whether users are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positive<\/li>\n\n\n\n<li>Negative<\/li>\n\n\n\n<li>Neutral<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conduct Instagram sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=302\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Let\u2019s take a look at a few mentions of Ryanair:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positive mention:<\/strong> \u201cOnly 5 of us on a flight home from #morocco thank you to amazing crew with Ryan air such fun #flatless #lovelife #Ryanair #ryanaircrew.\u201d<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c9883bfb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c9883bfb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-positive-mention.png\" alt=\"A Ryanair mention with positive sentiment detected by Brand24\" class=\"wp-image-170846\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-positive-mention.png 737w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-positive-mention-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-positive-mention-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-positive-mention-234x159.png 234w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A Ryanair mention with positive sentiment.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Negative mention:<\/strong> \u201cOMG Ryanair almost crashed in Europe. #ryanair #europe #crashlanding\u201d<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c98844f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c98844f6\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-negative-mention.png\" alt=\"A Ryanair mention with negative sentiment detected by Brand24\" class=\"wp-image-170847\" style=\"width:525px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-negative-mention.png 525w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-negative-mention-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-negative-mention-300x286.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-negative-mention-167x159.png 167w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A Ryanair mention with negative sentiment.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Neutral mention: <\/strong>\u201cHave you ever imagined what it\u2019s like inside the cockpit of a Boeing 737?\u201d<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c9884d5b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c9884d5b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-neutral-mention.png\" alt=\"A Ryanair mention with neutral sentiment detected by Brand24\" class=\"wp-image-170848\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-neutral-mention.png 519w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-neutral-mention-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-neutral-mention-300x289.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-neutral-mention-165x159.png 165w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A Ryanair mention with neutral sentiment.<\/figcaption><\/figure>\n\n\n\n<p>These examples show how Instagram sentiment analysis can uncover varied perspectives, from customers praising great cabin crews to concerns about safety or neutral aviation enthusiasm.<\/p>\n\n\n\n<p>Instagram is a highly visual platform, and sentiment analysis can give you invaluable data about how users perceive you.&nbsp;<\/p>\n\n\n\n<p><strong>Why is sentiment analysis important?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\"><strong>Brand reputation<\/strong><\/a><strong> monitoring:<\/strong> You can detect spikes in negative sentiment and address issues before they escalate into real<a href=\"https:\/\/brand24.com\/blog\/pr-crisis-management\/\">PR crises<\/a>.<\/li>\n\n\n\n<li><strong>Customer insights:<\/strong> Understand what customers like or dislike about your brand and improve it accordingly to boost customer satisfaction.<\/li>\n\n\n\n<li><strong>Campaign effectiveness:<\/strong> Measure how marketing efforts impact your sentiment.<\/li>\n\n\n\n<li><strong>Competitor analysis:<\/strong> Compare your sentiment against competitors to identify strengths and weaknesses.<\/li>\n<\/ul>\n\n\n\n<p>By identifying and analyzing sentiment trends, you can stay one step ahead in managing your <a href=\"https:\/\/brand24.com\/use-case\/online-reputation-management\/\">online reputation<\/a>!<\/p>\n\n\n<style>.acf-testimonial{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-testimonial{padding:62px 91px}}.acf-testimonial__logos{margin-bottom:20px}@media(min-width: 768px){.acf-testimonial__logos{margin-bottom:36px}}.acf-testimonial__question{font-family:\"Inter\",sans-serif;font-size:20px;line-height:28px;font-weight:700;margin-bottom:15px;max-width:450px}@media(min-width: 768px){.acf-testimonial__question{font-size:24px;line-height:32px}}@media(min-width: 768px){.acf-testimonial__question{margin-bottom:25px}}.acf-testimonial__answer{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:36px}@media(min-width: 768px){.acf-testimonial__answer{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-testimonial__answer{margin-bottom:60px}}.acf-testimonial__answer:last-child{margin-bottom:0}@media(min-width: 576px){.acf-testimonial__row{display:flex;gap:25px;align-items:center}}.acf-testimonial__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px;background-color:#c2dcce}@media(min-width: 768px){.acf-testimonial__author-image{width:80px;height:80px;margin-bottom:0}}.acf-testimonial__author-image img{width:100%;height:100%;object-fit:cover}.acf-testimonial__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-testimonial__author-name{font-size:18px;line-height:140%}}.acf-testimonial__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-testimonial__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-testimonial__author-position{font-size:18px}}.acf-testimonial__button{margin-top:30px;flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}@media(min-width: 768px){.acf-testimonial__button{margin-top:60px}}.acf-testimonial__button:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-testimonial__button:focus-visible{outline:2px solid #00ef88}.acf-testimonial--primary{background-color:#00ef88}.acf-testimonial--primary .acf-testimonial__question,.acf-testimonial--primary .acf-testimonial__answer,.acf-testimonial--primary .acf-testimonial__author-name,.acf-testimonial--primary .acf-testimonial__author-position{color:#000}.acf-testimonial--primary .acf-testimonial__button{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-testimonial--primary .acf-testimonial__button:hover{background-color:#171717}.acf-testimonial--violet{background-color:#000}.acf-testimonial--violet .acf-testimonial__question,.acf-testimonial--violet .acf-testimonial__answer,.acf-testimonial--violet .acf-testimonial__author-name,.acf-testimonial--violet .acf-testimonial__author-position{color:#fff}.acf-testimonial--violet .acf-testimonial__author-image{background-color:#22272a}.acf-testimonial--violet .acf-testimonial__logo--b24 svg path,.acf-testimonial--violet .acf-testimonial__separator svg path{fill:#fff}.acf-testimonial--violet .acf-testimonial__button{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-testimonial--violet .acf-testimonial__button:hover{background-color:#bf00ff}<\/style><div class=\"acf-testimonial acf-testimonial--default\">\n                <div class=\"acf-testimonial__question\">Why is sentiment analysis important?<\/div>\n                <div class=\"acf-testimonial__answer\">Because numbers alone don\u2019t tell the full story. You can track reach, clicks, or mentions \u2014 but without understanding the emotional tone behind them, you&#8217;re missing the context that really matters. Sentiment analysis allows brands to decode how people feel about their experiences, not just what they say. As a CMO and marketing consultant, I use it to shape strategy across messaging, product development, and brand perception. It\u2019s a crucial tool to anticipate shifts in audience behavior, prevent reputational risks, and build brands that truly connect \u2014 not just communicate.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1.jpeg 389w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Jorge Hoth                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/jorgehothg\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Fractional CMO &#038; Advisor<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How to do Instagram sentiment analysis?<\/strong><\/h2>\n\n\n\n<p>The most efficient way to perform Instagram sentiment analysis is by using AI-powered tools. These tools can process thousands of mentions, identify patterns, and do it all within the blink of an eye!<\/p>\n\n\n\n<p>Here\u2019s how they work:<\/p>\n\n\n\n<p>They use <strong>natural language processing (NLP), opinion mining, and machine learning<\/strong> to analyze digital text. These technologies enable tools to interpret the emotions expressed within the text.<\/p>\n\n\n\n<p>They analyze mentions from publicly available sources and do the whole analysis for you.<\/p>\n\n\n\n<p>The best thing about them is how they can easily go through a lot of mentions within seconds. For us humans, it\u2019s a really time-consuming task.<\/p>\n\n\n\n<p>Take Ryanair &#8211; they got over <strong>15K mentions<\/strong> in just 3 weeks!<\/p>\n\n\n\n<p>When we talk about such a vast amount of data &#8211; it\u2019s impossible to conduct the Instagram sentiment analysis manually.<\/p>\n\n\n\n<p>AI <a href=\"https:\/\/brand24.com\/blog\/best-sentiment-analysis-tools\/\">sentiment analysis tools<\/a> sound like a dream, huh?<\/p>\n\n\n\n<p>But it can face some challenges.<\/p>\n\n\n\n<p>There are some language nuances that are hard to interpret for sentiment analysis algorithms &#8211; take sarcasm, for example.<\/p>\n\n\n\n<p>AI-based tools might not interpret such mentions correctly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"example\"><strong>Instagram sentiment analysis example<\/strong><\/h2>\n\n\n\n<p>Here\u2019s how you can perform sentiment analysis on Instagram in 6 easy steps using <strong>Brand24<\/strong>, an AI-powered <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">social listening tool<\/a>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>Step 1: Set up the monitoring project and collect data<\/strong><\/h3>\n\n\n\n<p>The first step is setting up your monitoring project. Start by tracking relevant keywords such as your brand name, hashtags, or specific products.<\/p>\n\n\n\n<p>For Ryanair, I monitored mentions containing \u201cRyanair\u201d.<\/p>\n\n\n\n<p>Once your project is live, let the tool gather relevant data, including Instagram data. Give it some time to ensure it finds all mentions.&nbsp;<\/p>\n\n\n\n<p>This is super important &#8211; otherwise, your whole analysis might not be relevant.<\/p>\n\n\n\n<p>You can filter your results by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentiment<\/li>\n\n\n\n<li>Source<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Language<\/li>\n\n\n\n<li>Intent<\/li>\n\n\n\n<li>&amp; more!<\/li>\n<\/ul>\n\n\n\n<p>I wanted to focus on Instagram, so I added an \u201cInstagram\u201d filter in sources:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c988657b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c988657b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-source-filters.png\" alt=\"Perform sentiment analysis: Use filters to narrow your results.\" class=\"wp-image-170849\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-source-filters.png 879w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-source-filters-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-source-filters-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-source-filters-248x141.png 248w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Perform sentiment analysis: Use filters to narrow your results.<\/figcaption><\/figure>\n\n\n\n<p>You can find it in the Mentions tab in the right corner.<\/p>\n\n\n\n<p>Here\u2019s what it looks like for Ryanair:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c9886de2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c9886de2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"291\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-mentions-reach.png\" alt=\"Ryanair mentions and reach on Instagram by Brand24.\" class=\"wp-image-170851\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-mentions-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-mentions-reach-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-mentions-reach-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-mentions-reach-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair&#8217;s mentions and reach on Instagram.<\/figcaption><\/figure>\n\n\n\n<p>You can click on the specific part of the timeline to check the number of mentions and reach of this specific day.<\/p>\n\n\n\n<p>And easily manipulate between the sentiments. Here\u2019s what the chart looked like when I added the \u201cpositive sentiment\u201d filter:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c988766a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c988766a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"230\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-instagram-mentions-reach-1.png\" alt=\"Ryanair's mentions with positive sentiment by Brand24.\" class=\"wp-image-170852\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-instagram-mentions-reach-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-instagram-mentions-reach-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-instagram-mentions-reach-1-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-instagram-mentions-reach-1-248x57.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair&#8217;s mentions with positive sentiment.<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s also in the right corner, just below the sources:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c9887ebc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c9887ebc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"228\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-filtering.png\" alt=\"Filtering options in Brand24: sentiment\" class=\"wp-image-170853\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-filtering.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-filtering-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-filtering-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-filtering-248x57.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtering options: Sentiment.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>Step 2: Check the sentiment breakdown <\/strong><\/h3>\n\n\n\n<p>Let\u2019s now move on to the more detailed sentiment analysis.<\/p>\n\n\n\n<p>Tools like Brand24 provide you with sentiment charts that make it easy to get a snapshot of how your audience feels.<\/p>\n\n\n\n<p>There are two main ones you should know.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sentiment over time<\/strong><\/li>\n\n\n\n<li><strong>Sentiment breakdown<\/strong><\/li>\n<\/ol>\n\n\n\n<p><strong>The sentiment over time<\/strong> is perfect if you want to monitor trends, seasonal patterns, or check if any specific campaign impacted your sentiment.<\/p>\n\n\n\n<p>I start with switching the chart view from \u201cMentions &amp; Reach\u201d to \u201cSentiment\u201d. This gives me the timeline of how the sentiment changes over time.<\/p>\n\n\n\n<p>To narrow the results to Instagram only, add the \u201cInstagram\u201d filter to the sources.<\/p>\n\n\n\n<p>You\u2019ll see two lines: green for positive and red for negative sentiments.<\/p>\n\n\n\n<p>Here\u2019s what it looks like for Ryanair:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c9888867&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c9888867\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"387\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-oertime-brand24.png\" alt=\"Ryanair's sentiment analysis on Instagram by Brand24: Sentiment over time.\" class=\"wp-image-170854\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-oertime-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-oertime-brand24-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-oertime-brand24-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-oertime-brand24-248x96.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair&#8217;s sentiment analysis on Instagram: Sentiment over time.<\/figcaption><\/figure>\n\n\n\n<p>If you click on a specific day, you\u2019ll see the exact number of positive and negative mentions.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check how your sentiment changes over time!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=302\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>The sentiment breakdown<\/strong> gives you an overall idea of how you perform and how your brand is perceived online.<\/p>\n\n\n\n<p>How do I find it?<\/p>\n\n\n\n<p>Just go to the Analysis tab and scroll down to the \u201cSentiment breakdown.\u201d<\/p>\n\n\n\n<p>This feature shows the percentage of positive, negative, and neutral mentions in an easy-to-digest visual format.<\/p>\n\n\n\n<p>This is the chart I got for my Ryanair sentiment analysis:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c988931c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c988931c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-breakdown-brand24.png\" alt=\"Ryanair's sentiment analysis on Instagram by Brand24: Sentiment breakdown.\" class=\"wp-image-170855\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-breakdown-brand24.png 687w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-breakdown-brand24-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-breakdown-brand24-300x218.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-breakdown-brand24-218x159.png 218w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair&#8217;s sentiment analysis on Instagram by Brand24: Sentiment breakdown.<\/figcaption><\/figure>\n\n\n\n<p>So, 33% of its <a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram mentions<\/a> were positive, 2% negative, and the rest neutral.<\/p>\n\n\n\n<p>Speaking of Ryanair, those are some great results to work with!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>Step 3: Check the emojis<\/strong><\/h3>\n\n\n\n<p>Ok, please don&#8217;t judge yet, and let me explain.<\/p>\n\n\n\n<p>Emojis can be your hidden gem!<\/p>\n\n\n\n<p>They express emotions beyond words and are actually often overlooked in <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">sentiment analysis<\/a>. People use them to express their feelings.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\">media monitoring tools<\/a> that conduct emoji analysis, you can see which ones dominate your mentions and make your sentiment analysis even more in-depth.<\/p>\n\n\n\n<p>Here&#8217;s what it looks like for Ryanair in Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c9889c7b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c9889c7b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-emoji-analysis-ai-brand24.png\" alt=\"Ryanair's sentiment analysis on Instagram by Brand24: Emoji analysis.\" class=\"wp-image-170857\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-emoji-analysis-ai-brand24.png 858w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-emoji-analysis-ai-brand24-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-emoji-analysis-ai-brand24-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-emoji-analysis-ai-brand24-248x145.png 248w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair&#8217;s sentiment analysis on Instagram: Emoji analysis.<\/figcaption><\/figure>\n\n\n\n<p>To find your emoji analysis in the tool &#8211; go to &#8220;Analysis&#8221; and scroll all the way down to find &#8220;Emoji analysis&#8221;.<\/p>\n\n\n\n<p>The larger and more central an emoji is on the map, the more frequently it\u2019s used.<\/p>\n\n\n\n<p>For Ryanair, it&#8217;s the Italy flag and a plane&#8230;<\/p>\n\n\n\n<p>Does that mean that most of the travels using the airline are to the pasta kingdom?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>Step 4: Dive into topics<\/strong><\/h3>\n\n\n\n<p>Data freak is your nickname? This step is for you.<\/p>\n\n\n\n<p>In Brand24, you can identify the most frequently discussed topics about your brand and narrow your sentiment analysis to those specific topics.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/topic-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Topic analysis<\/a> highlights key themes, showing the number of mentions, their reach, sentiment, and more.<\/p>\n\n\n\n<p>For example, my Ryanair project revealed \u201cEuropean Travel Experiences\u201d as a popular topic.<\/p>\n\n\n\n<p>And here&#8217;s what I learned from this analysis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many times has the topic been mentioned? <strong>413<\/strong><\/li>\n\n\n\n<li>How many people has the topic reached? <strong>1.9M<\/strong><\/li>\n\n\n\n<li>How many conversations about Ryanair are related to this topic compared to other topics? <strong>28,88%<\/strong><\/li>\n\n\n\n<li>What sentiment does this topic generate? <strong>59% positive, 37% neutral, 4% negative<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c988a815&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c988a815\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"383\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-ai-topic-analysis.png\" alt=\"Sentiment analysis: AI Topic Analysis by Brand24.\" class=\"wp-image-170858\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-ai-topic-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-ai-topic-analysis-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-ai-topic-analysis-300x115.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-ai-topic-analysis-248x95.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment analysis: AI Topic Analysis.<\/figcaption><\/figure>\n\n\n\n<p>You can use topic analysis to focus on what matters most to your customers and craft campaigns that boost engagement and <a href=\"https:\/\/brand24.com\/blog\/how-building-brand-loyalty-will-increase-your-revenue\/\">brand loyalty<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>Step 5: Track the sentiment over time<\/strong><\/h3>\n\n\n\n<p>Finally, you need to remember that sentiment analysis isn\u2019t a one-and-done task.<\/p>\n\n\n\n<p>Monitoring audience sentiment trends over time helps you detect sudden spikes or drops.<\/p>\n\n\n\n<p>For instance, a viral post or a product issue can quickly alter sentiment, and staying on top of these changes lets you act fast and protect your <a href=\"https:\/\/brand24.com\/blog\/digital-reputation\/\">digital reputation<\/a>.<\/p>\n\n\n\n<p>I like to use the <strong>Compare periods<\/strong> feature for that.<\/p>\n\n\n\n<p>You can find it in Comparison &gt; Compare periods.<\/p>\n\n\n\n<p>It gives you a quick overview of how your brand performs over specific periods and compares them.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f19c988b311&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f19c988b311\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-compare-periods.png\" alt=\"Ryanair's sentiment analysis by Brand24: Compare periods.\" class=\"wp-image-170859\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-compare-periods.png 846w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-compare-periods-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-compare-periods-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-compare-periods-248x147.png 248w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair&#8217;s sentiment analysis: Compare periods.<\/figcaption><\/figure>\n\n\n\n<p>As you can see, the number of positive mentions increased by two p.p., and the number of negative ones &#8211; dropped by five p.p. for Ryanair.<\/p>\n\n\n\n<p><strong>Why should you constantly monitor the sentiment on Instagram?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quickly spot shifts in sentiment and join positive trends.<\/li>\n\n\n\n<li>React to negative sentiment before it escalates into a PR crisis.<\/li>\n\n\n\n<li>See how specific campaigns influence overall sentiment.<\/li>\n\n\n\n<li>Benchmark your sentiment against competitors to identify strengths and weaknesses.<\/li>\n\n\n\n<li>Use ongoing data to refine your content and marketing strategies for better results.<\/li>\n<\/ul>\n\n\n\n<p>For more insights on tracking conversations and mentions across Instagram, see our guide on <a href=\"https:\/\/brand24.com\/blog\/instagram-social-listening\/?utm_source=chatgpt.com\">Instagram Social Listening<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conduct Instagram sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=302\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Instagram sentiment analysis helps you understand how your audience feels about your brand, content, and products.<\/p>\n\n\n\n<p>Perform sentiment analysis to spot potential problems early, engage better with your audience, and improve your <a href=\"https:\/\/brand24.com\/blog\/brand-presence\/\">brand presence<\/a>.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Regularly monitor Instagram sentiment<\/strong> to understand trends and see how your campaigns impact sentiment.<\/li>\n\n\n\n<li><strong>Use AI sentiment analysis tools<\/strong> to make your <a href=\"https:\/\/brand24.com\/blog\/social-media-sentiment-analysis\/\">social media sentiment analysis<\/a> faster and more accurate.<\/li>\n\n\n\n<li><strong>Protect your brand<\/strong> by quickly addressing issues.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"check\">How do I check sentiment on Instagram?<\/h3>\n\n\n\n<p>Instagram doesn\u2019t provide built-in sentiment analytics. To analyze sentiment, you need a social listening tool that collects public posts and comments and classifies them as positive, negative, or neutral using AI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"data\">What data can be analyzed in Instagram sentiment analysis?<\/h3>\n\n\n\n<p>Sentiment analysis typically includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post captions<\/li>\n\n\n\n<li>Comments<\/li>\n\n\n\n<li>Mentions of your brand name<\/li>\n\n\n\n<li>Branded hashtags<\/li>\n\n\n\n<li>Public discussions<\/li>\n<\/ul>\n\n\n\n<p>Private messages (DMs) cannot be analyzed unless users provide direct access.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"accuracy\">How accurate is Instagram sentiment analysis?<\/h3>\n\n\n\n<p>AI-powered tools are highly accurate for clear emotional language. However, sarcasm, slang, humor, and cultural context can sometimes affect classification. The larger the dataset, the more reliable the overall trend insights become.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"good\">What is a good sentiment ratio on Instagram?<\/h3>\n\n\n\n<p>There\u2019s no universal benchmark, but strong brands often maintain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High neutral volume (normal conversation)<\/li>\n\n\n\n<li>Steady positive sentiment<\/li>\n\n\n\n<li>Low and stable negative sentiment<\/li>\n<\/ul>\n\n\n\n<p>What matters most is trend direction, improving sentiment over time is a strong indicator of brand health.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"neutral\">Why is my Instagram sentiment mostly neutral?<\/h3>\n\n\n\n<p>Neutral sentiment is common and healthy. Many mentions are informational rather than emotional. Focus on increasing positive engagement while monitoring sudden spikes in negativity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-often\">How often should I monitor Instagram sentiment?<\/h3>\n\n\n\n<p>For active brands, weekly monitoring is recommended. During campaigns, product launches, or potential crises, daily monitoring provides better protection and insight.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to perform Instagram sentiment analysis in 2026! Track brand perception, detect crises early, and measure campaign impact (based on real examples).<\/p>\n","protected":false},"author":82,"featured_media":170861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-170845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=170845"}],"version-history":[{"count":19,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170845\/revisions"}],"predecessor-version":[{"id":181842,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170845\/revisions\/181842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/170861"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=170845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=170845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=170845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}