{"id":170875,"date":"2024-12-30T16:04:24","date_gmt":"2024-12-30T15:04:24","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170875"},"modified":"2026-04-13T14:27:13","modified_gmt":"2026-04-13T12:27:13","slug":"instagram-analytics-report","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/instagram-analytics-report\/","title":{"rendered":"How to Create an Instagram Analytics Report? Template &#038; Example"},"content":{"rendered":"\n<p><strong>Would you believe that creating a professional Instagram analytics report can take less time than watching one episode of the Squid Game? Really! All you need to do is to follow the set of simple rules and &#8211; preferably &#8211; let AI do the heavy lifting. With the right approach and tools, you\u2019ll not only save time but also create reports that are both insightful and visually impressive. Ready to become an Instagram reporting ninja?<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>Instagram analytics report<\/b> is a clear and focused summary of your account\u2019s performance, designed to highlight key metrics like engagement, reach, and follower growth.<br><br>\n\nIt provides essential insights, presents niche trends, evaluates your marketing strategy, and offers actionable recommendations to improve results. The report&#8217;s concise structure helps guide data-driven decisions and optimize your Instagram efforts.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\"><strong>What is an Instagram analytics report?<\/strong><\/h2>\n\n\n\n<p>An Instagram analytics report is a clear, concise set of data and insights into your account&#8217;s performance.<\/p>\n\n\n\n<p>Its main goal is to evaluate your Instagram marketing strategy, spot trends, and deliver practical recommendations.<\/p>\n\n\n\n<p>Instagram <a href=\"https:\/\/brand24.com\/blog\/marketing-report\/\" title=\"\">marketing reports<\/a><em> <\/em>are typically presented to social media managers, marketing teams, or clients to demonstrate account performance and inform strategic decisions.<\/p>\n\n\n\n<p>These reports are often created using Instagram analytics tools, such as Instagram Insights, Brand24, Sprout Social, or Hootsuite, which provide detailed data and visualizations to simplify the reporting process.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Generate your Instagram analytics report fast!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dataforreport\"><strong>Where to get data for your Instagram analytics report?<\/strong><\/h2>\n\n\n\n<p>In general, there are two types of sources you can explore to get data and insights for your Instagram analytics report: internal and external.<\/p>\n\n\n\n<p><strong>Internal sources<\/strong> are Instagram Insights and Meta Business Suite. <\/p>\n\n\n\n<p>These native platforms offer a wealth of data, including follower demographics, post performance metrics, and engagement insights.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98cacb2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98cacb2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"918\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights-1140x918.jpg\" alt=\" insights in Meta Business Suite and Instagram Insights\" class=\"wp-image-170887\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights-1140x918.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights-300x242.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights-198x159.jpg 198w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of insights you can check in Meta Business Suite and Instagram Insights<\/figcaption><\/figure>\n\n\n\n<p><strong>External sources<\/strong> are online tools that extract data from Instagram, process it, and present advanced conclusions that go far beyond what native <a href=\"https:\/\/brand24.com\/blog\/instagram-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram analytics software<\/a> provides.<\/p>\n\n\n\n<p>These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\" target=\"_blank\" rel=\"noopener\" title=\"Social listening tools\">Social listening tools<\/a>:<\/strong> Platforms like Brand24 allow you to monitor your social mentions on Instagram &amp; many other sources and provide a lot of insightful data, such as audience&#8217;s sentiment analysis, trends identification &amp; more.<\/li>\n\n\n\n<li><strong>Social media management tools:<\/strong> Tools like Buffer or Later integrate with Instagram and provide deeper scheduling, performance analysis, and competitive benchmarking features, helping you optimize your content strategy.<\/li>\n\n\n\n<li><strong>Google Analytics:<\/strong> While not specifically designed for Instagram, it can help you track traffic and conversions from Instagram links, giving you a broader understanding of how your Instagram efforts contribute to your overall web performance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"template\"><strong>Instagram analytics report template<\/strong><\/h2>\n\n\n\n<p>Let&#8217;s keep it as simple as possible:<strong> if you want to create an Instagram analytics report fast, you should use the Instagram analytics report template<\/strong>.<\/p>\n\n\n\n<p>Fine, but where should you look for not only the template but also the valuable data to fill it with?<\/p>\n\n\n\n<p>My favorite and super quick method is using the Instagram analytics reports generated in Brand24. What&#8217;s that?<\/p>\n\n\n\n<p>In short, Brand24 is an AI-powered <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a> software that allows you to track, analyze, and evaluate brand mentions published in various online sources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media, such as Instagram, Facebook, X (Twitter), TikTok, YouTube, LinkedIn, Reddit, Telegram, or Twitch;<\/li>\n\n\n\n<li>News sites, blogs, podcasts, video platforms &amp; other websites;<\/li>\n\n\n\n<li>Forums, review sites, and newsletters.<\/li>\n<\/ul>\n\n\n\n<p>What really matters is that Brand24 offers <strong>a huuuuuge variety of stunning AI features that make your everyday job better &amp; faster<\/strong>, especially when it comes to the reporting process.<\/p>\n\n\n\n<p>I know what you might think right now: &#8220;Okay, mister Smooth Talker, show me what you&#8217;ve got!&#8221;.<\/p>\n\n\n\n<p>All right, then!<\/p>\n\n\n<style>.acf-downloads{border-radius:20px;background-color:#e8f4ee;padding:30px 20px}@media(min-width: 768px){.acf-downloads{padding:41px 44px 33px 50px}}.acf-downloads__header{display:flex;align-items:center;gap:20px;margin-bottom:15px}@media(min-width: 768px){.acf-downloads__header{margin-bottom:25px}}.acf-downloads__title{font-size:18px;line-height:20px;font-weight:600}.acf-downloads__download a{display:flex;gap:20px;align-items:center;font-size:18px;line-height:34px;text-decoration:none;color:#000 !important;text-decoration-color:#000 !important;font-weight:500 !important}.acf-downloads__download a:hover{text-decoration:underline !important}.acf-downloads__download a svg{flex-shrink:0}.acf-downloads--primary{background-color:#00ef88}.acf-downloads--primary .acf-downloads__title,.acf-downloads--primary .acf-downloads__download a{color:#000}.acf-downloads--primary .acf-downloads__download svg path{fill:#000}.acf-downloads--violet{background-color:#000}.acf-downloads--violet .acf-downloads__title,.acf-downloads--violet .acf-downloads__download a{color:#fff !important}.acf-downloads--violet .acf-downloads__download svg path{fill:#bf00ff}.acf-downloads--violet .acf-downloads__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-downloads acf-downloads--default\">\n            <div class=\"acf-downloads__header\">\n                            <div class=\"acf-downloads__icon\">\n                    <svg width=\"27\" height=\"28\" viewBox=\"0 0 27 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.48387 25.375H6.09677V28H3.48387C1.5623 28 0 26.4305 0 24.5V3.5C0 1.56953 1.5623 0 3.48387 0H12.4929C13.4183 0 14.3056 0.366406 14.9589 1.02266L19.8853 5.97187C20.5385 6.62812 20.9032 7.51953 20.9032 8.44922V16.625H18.2903V8.75H13.9355C12.972 8.75 12.1935 7.96797 12.1935 7V2.625H3.48387C3.00484 2.625 2.6129 3.01875 2.6129 3.5V24.5C2.6129 24.9813 3.00484 25.375 3.48387 25.375ZM9.58065 19.25H11.3226C13.0046 19.25 14.371 20.6227 14.371 22.3125C14.371 24.0023 13.0046 25.375 11.3226 25.375H10.4516V27.125C10.4516 27.6063 10.0597 28 9.58065 28C9.10161 28 8.70968 27.6063 8.70968 27.125V20.125C8.70968 19.6437 9.10161 19.25 9.58065 19.25ZM11.3226 23.625C12.0466 23.625 12.629 23.0398 12.629 22.3125C12.629 21.5852 12.0466 21 11.3226 21H10.4516V23.625H11.3226ZM16.5484 19.25H18.2903C19.7329 19.25 20.9032 20.4258 20.9032 21.875V25.375C20.9032 26.8242 19.7329 28 18.2903 28H16.5484C16.0694 28 15.6774 27.6063 15.6774 27.125V20.125C15.6774 19.6437 16.0694 19.25 16.5484 19.25ZM18.2903 26.25C18.7694 26.25 19.1613 25.8563 19.1613 25.375V21.875C19.1613 21.3937 18.7694 21 18.2903 21H17.4194V26.25H18.2903ZM22.6452 20.125C22.6452 19.6437 23.0371 19.25 23.5161 19.25H26.129C26.6081 19.25 27 19.6437 27 20.125C27 20.6063 26.6081 21 26.129 21H24.3871V22.75H26.129C26.6081 22.75 27 23.1437 27 23.625C27 24.1063 26.6081 24.5 26.129 24.5H24.3871V27.125C24.3871 27.6063 23.9952 28 23.5161 28C23.0371 28 22.6452 27.6063 22.6452 27.125V20.125Z\" fill=\"black\"\/>\n<\/svg>                <\/div>\n                        <div class=\"acf-downloads__title\">Here are sample cross-channel reports you can generate in the Brand24 dashboard with a single click:<\/div>\n        <\/div>\n                <div class=\"acf-downloads__downloads\">\n                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\">\n                            <span>Interactive Instagram Report Example<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\">\n                            <span>PDF Instagram Report Example<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/drive.google.com\/file\/d\/1ZUx83FvxcOikTvtB5SPRNXPs2kRsZSyK\/view\" target=\"_blank\">\n                            <span>Instagram Competitor Comparison Report<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<p>As I said, these are just samples.<\/p>\n\n\n\n<p>If you need more specific data like, let&#8217;s say, a monthly Instagram analytics report, all you need to do is apply a date range filter, select the source to Instagram-only, and click &#8220;Generate Report&#8221;.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98cbbd8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98cbbd8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate-1140x800.jpg\" alt=\"brand24 generate instagram analytics report\" class=\"wp-image-170882\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate-1140x800.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate-300x211.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate-227x159.jpg 227w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Three clicks in the Brand24 dashboard and&#8230;<\/figcaption><\/figure>\n\n\n\n<p>Now, you need to wait for about 20 seconds and voil\u00e0! Can it be simpler? I seriously doubt it.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98cc44e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98cc44e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1-1140x694.jpg\" alt=\"ai-powered instagram analytics report from brand24\" class=\"wp-image-170890\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1-1140x694.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Your Instagram analytics report template is ready!<\/figcaption><\/figure>\n\n\n\n<p>Okay, I know that this kind of Instagram analytics report template may not be enough for your specific needs.<\/p>\n\n\n\n<p>So, let&#8217;s explore how to create a more detailed and tailored Instagram analytics report &#8211; step by step. Use the following points as elements of your template.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Generate Instagram analytics report in 3 clicks!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howto\"><strong>How to create an Instagram analytics report? 8 steps<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Choose your goals<\/strong><\/h3>\n\n\n\n<p>At the beginning, you should answer two essential questions regarding your Instagram analytics report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What is its main purpose?<\/strong><strong><br><\/strong>Define why you are creating the report. Is it to analyze the performance of a recent campaign, track overall account growth, or identify trends to improve your content strategy?<\/li>\n\n\n\n<li><strong>Who do you create it for?<\/strong><strong><br><\/strong>Specify the report&#8217;s target audience, such as your marketing team lead, upper management, or a client. This will help determine the level of detail and the type of Instagram insights to include.<\/li>\n<\/ul>\n\n\n\n<p>From my experience, I must say that the most common Instagram analytics report goals include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracking <strong>engagement rates and trends<\/strong><\/li>\n\n\n\n<li>Measuring <strong>Instagram campaign performance<\/strong><\/li>\n\n\n\n<li>Analyzing <strong>audience demographic<\/strong>s<\/li>\n\n\n\n<li>Optimizing <strong>posting strategy<\/strong><\/li>\n\n\n\n<li>Identifying <strong>top-performing posts<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Choose key metrics<\/strong><\/h3>\n\n\n\n<p>Alright, the first and the most important step is behind you. Now, it&#8217;s time to choose key Instagram metrics that align with your defined goals.<\/p>\n\n\n\n<p>Depending on your needs, you can include the following metrics in your report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Follower growth rate<\/strong><\/li>\n\n\n\n<li><strong>Engagement metrics<\/strong><\/li>\n\n\n\n<li><strong>The volume of mentions<\/strong><\/li>\n\n\n\n<li><strong>Social media reach<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Hashtag performance<\/strong><\/a><\/li>\n\n\n\n<li><strong>Profile analytics<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis\"><strong>Sentiment analysis<\/strong><\/a><\/li>\n\n\n\n<li><strong>Taps Forward \/ Back<\/strong><\/li>\n\n\n\n<li><strong>Reels Watch<\/strong><\/li>\n\n\n\n<li><strong>Reels Plays<\/strong><\/li>\n\n\n\n<li><strong>Best performing Reel<\/strong><\/li>\n\n\n\n<li><strong>Accounts engaged<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\nFor more detailed descriptions, I strongly encourage you to read our \n    <a href=\"https:\/\/brand24.com\/blog\/instagram-metrics\/\" rel=\"dofollow\">article about Instagram metrics<\/a> \n    written by a true social media expert.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98cd1c2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98cd1c2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_analysis_tab.jpg\" alt=\"brand24 ai-boosted analysis tab\" class=\"wp-image-170879\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_analysis_tab.jpg 1095w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_analysis_tab-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_analysis_tab-300x170.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_analysis_tab-248x141.jpg 248w\" sizes=\"auto, (max-width: 1095px) 100vw, 1095px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insights into your Instagram performance in the Brand24 Analysis tab<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Remember about data visualizations<\/strong><\/h3>\n\n\n\n<p>No matter the goal of your report, who you plan to show it to, or which metrics you want to include, <strong>you must showcase your Instagram data in an attractive and easy-to-understand way<\/strong>.<\/p>\n\n\n\n<p>Data visualizations are the simplest and most effective elements that can make your report look great and share the most essential data simultaneously.<\/p>\n\n\n\n<p>I strongly recommend that you prepare templates for your visuals. <\/p>\n\n\n\n<p>It&#8217;s much more effective than creating a new diagram, graph, or chart from scratch. Especially with simple graphic design tools like Canva or Piktochart.<\/p>\n\n\n\n<p><strong>As for types of visuals, use:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Line graphs <\/strong>and <strong>progress bars<\/strong> to show growth and trends,<\/li>\n\n\n\n<li><strong>Pie charts<\/strong>, <strong>bar charts<\/strong>, and <strong>tables<\/strong> to present audience and Instagram performance data;<\/li>\n\n\n\n<li><strong>Word clouds <\/strong>and <strong>scatter plots<\/strong> to highlight relationships between metrics;<\/li>\n\n\n\n<li><strong>Screenshots <\/strong>to provide context and real-world examples;<\/li>\n\n\n\n<li><strong>Infographics<\/strong> to combine multiple Instagram analytics data into a concise summary.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98cdb74&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98cdb74\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/instagram_analytics_report_infographic.png\" alt=\"instagram analytics report quote\" class=\"wp-image-172238\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/instagram_analytics_report_infographic.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/instagram_analytics_report_infographic-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/instagram_analytics_report_infographic-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/instagram_analytics_report_infographic-248x147.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Present clear insights<\/strong><\/h3>\n\n\n\n<p>The first three steps are complete. Now, it&#8217;s time to transform raw data into actionable insights.<\/p>\n\n\n\n<p>Focus on identifying key trends, patterns, and anomalies in your Instagram performance, highlighting successes and areas for improvement.<\/p>\n\n\n\n<p>To illustrate this process, let&#8217;s look at one of the brands that achieved a marketing black belt &#8211; Red Bull.<\/p>\n\n\n\n<p>It successfully leveraged Instagram to promote its Red Bull Dance Your Style campaign, a global street dance competition celebrating creativity and spontaneity.<\/p>\n\n\n\n<p>According to Brand24\u2019s AI Metrics Analysis, Instagram was the main platform for this campaign, accounting for 43% of total mentions.<\/p>\n\n\n\n<p>Moreover, the campaign generated over <strong>222 times more positive than negative mentions<\/strong>, showcasing its strong audience connection.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98ce4fb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98ce4fb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"496\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics-1140x496.jpg\" alt=\"brand24 ai metrics analysis for instagram analytics report\" class=\"wp-image-170878\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics-1140x496.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics-300x131.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics-248x108.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Metrics Analysis helps in finding your top sources &amp; target audience&#8217;s feelings towards your brand<\/figcaption><\/figure>\n\n\n\n<p>From September to December 2024, the campaign achieved impressive results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>over 900 <a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\">Instagram mentions<\/a>,<\/li>\n\n\n\n<li>nearly 1 million interactions on the platform,<\/li>\n\n\n\n<li>+45 million Instagram users reached.<\/li>\n<\/ul>\n\n\n\n<p>The peak interest happened on November 9th, when the Red Bull Dance Your Style World Final 2024 took place in Mumbai, India.<\/p>\n\n\n\n<p>It marked the culmination of months of marketing efforts across multiple platforms, with Instagram playing a central role.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98cee9a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98cee9a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"555\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart-1140x555.jpg\" alt=\"brand24 ai-boosted mentions chart\" class=\"wp-image-170891\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart-1140x555.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Red Bull&#8217;s Instagram mentions&#8217; chart<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Use the power of AI to craft an amazing Instagram analytics report!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Compare data with previous periods<\/strong><\/h3>\n\n\n\n<p>Tracking your <a href=\"https:\/\/brand24.com\/blog\/instagram-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram performance<\/a> and presenting it in the form of a report aims to show if you&#8217;re heading in the right direction or wandering in the fog. <strong>To fully understand it, you must have a reference point.<\/strong><\/p>\n\n\n\n<p>One such point is your past performance. In other words, you can compare the present state of your Instagram metrics with the analogical period in the past.<\/p>\n\n\n\n<p>Unfortunately, Instagram Insights doesn&#8217;t offer a direct comparison feature. You can juxtapose data from different periods separately.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98cf997&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98cf997\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"575\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights_comparison.jpg\" alt=\"instagram insights dashboard\" class=\"wp-image-170886\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights_comparison.jpg 723w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights_comparison-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights_comparison-300x239.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights_comparison-200x159.jpg 200w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparing periods in Instagram Insights requires some manual work<\/figcaption><\/figure>\n\n\n\n<p>To compare them directly, create a dedicated Excel sheet to input your data and track progress.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98d020f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98d020f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1116\" height=\"816\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_excel_sheet.jpg\" alt=\"excel sheet for instagram analytics report template\" class=\"wp-image-170885\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_excel_sheet.jpg 1116w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_excel_sheet-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_excel_sheet-300x219.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_excel_sheet-217x159.jpg 217w\" sizes=\"auto, (max-width: 1116px) 100vw, 1116px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">You must create an Excel sheet to follow the progress (or regress)<\/figcaption><\/figure>\n\n\n\n<p><strong>The good news is that most external<\/strong><a href=\"https:\/\/brand24.com\/blog\/instagram-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> Instagram analytics tools<\/a><strong> offer a comparison function.<\/strong><\/p>\n\n\n\n<p>For example, Brand24 has a separate Comparison tab, where you can do two types of comparisons: with your past performance and with your competitor(s).<\/p>\n\n\n\n<p>As for <strong>comparing periods<\/strong>, all you need to do is define the date range. The tool automatically visualizes the data, highlighting differences and trends over time.<\/p>\n\n\n\n<p>I checked what it looks like in the case of Red Bull. It seems that their social media efficiency slightly dropped. To discover what caused that, I would need to do more detailed social media analytics.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98d0adc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98d0adc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"648\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_compare_periods.jpg\" alt=\"brand24 ai-powered compare periods feature\" class=\"wp-image-170883\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_compare_periods.jpg 1079w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_compare_periods-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_compare_periods-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_compare_periods-248x149.jpg 248w\" sizes=\"auto, (max-width: 1079px) 100vw, 1079px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparing periods in Brand24 is super easy<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Compare data with rivals<\/strong><\/h3>\n\n\n\n<p>The second type of reference point in measuring your Instagram performance is <strong>comparing your metrics with those of your competitors<\/strong>.<\/p>\n\n\n\n<p>This approach helps you benchmark your Instagram efforts with your industry rivals and identify areas where you may need to improve to stay competitive.<\/p>\n\n\n\n<p>Besides, including competitor analysis in your Instagram analytics report provides its recipients with a <strong>broader context for your performance<\/strong>.<\/p>\n\n\n\n<p>Okay, and how to do it in practice?<\/p>\n\n\n\n<p>Just like in the case of comparing periods, native Meta solutions like Instagram Insights do not provide any advanced features for benchmarking with competitors.<\/p>\n\n\n\n<p>In fact, all you can do is find your rivals&#8217; profiles, visit them, and manually check how many followers they have, their top-performing posts, etc.<\/p>\n\n\n\n<p>Fortunately, tools like Brand24 can do much more and much faster!<\/p>\n\n\n\n<p>Again, open the Comparison tab. Now, pick &#8220;Compare projects&#8221; and select one or more competitors to juxtapose.<\/p>\n\n\n\n<p>After a few seconds, you will see detailed analytics regarding your &amp; your competitor&#8217;s brand mentions, social and non-social reach, <a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Advertisement Value Equivalent (AVE)<\/a>, and more.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98d1469&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98d1469\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"686\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis-1140x686.jpg\" alt=\"compare projects feature in ai brand24 tool\" class=\"wp-image-170884\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis-1140x686.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Surprisingly, DJI&#8217;s Instagram performance is much better than GoPro&#8217;s!<\/figcaption><\/figure>\n\n\n\n<p>If you scroll down, you&#8217;ll notice two charts presenting your <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"share of voice \">share of voice <\/a>compared to your rival. You can take a screenshot and include them in your Instagram report template.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98d1cbe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98d1cbe\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"454\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice-1140x454.jpg\" alt=\"share of voice charts in brand24 ai tool\" class=\"wp-image-170889\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice-1140x454.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice-300x120.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice-248x99.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Share of voice charts picture your brand awareness comparing to your niche rivals<\/figcaption><\/figure>\n\n\n\n<p>Check out our <a class=\"\" href=\"https:\/\/brand24.com\/blog\/instagram-competitor-analysis\/\">Instagram Competitor Analysis<\/a> for more insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Include plans and recommendations<\/strong><\/h3>\n\n\n\n<p>Instagram analytics report&#8217;s goal is not only to describe the reality and insights but also to deliver recommendations for the future. <\/p>\n\n\n\n<p><strong>This step transforms your report into a powerful tool for future planning and decision-making<\/strong>.<\/p>\n\n\n\n<p>The best way to extract plans and recommendations from your report is to combine your own expertise with <a href=\"https:\/\/brand24.com\/blog\/ai-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI software<\/a> capabilities.<\/p>\n\n\n\n<p>In practice, you can simply copy-paste your report to an AI tool like ChatGPT and prompt it for recommendations. That&#8217;s a good starting point for basic reports.<\/p>\n\n\n\n<p>For more advanced perspectives, you can leverage AI-powered recommendations from more specialized tools like Brand24&#8217;s <a href=\"https:\/\/brand24.com\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI Insights<\/a>.<\/p>\n\n\n\n<p>It is an advanced feature that provides well-tailored reports presenting insights, trends, and &#8211; most importantly &#8211; recommendations.<\/p>\n\n\n\n<p>Let&#8217;s go back to our Red Bull example.<\/p>\n\n\n\n<p>According to <strong>AI Insights Recommendations<\/strong>, the energy drink brand should focus on enhancing its sponsorship strategies, particularly in areas like Formula 1 and football.<\/p>\n\n\n\n<p>These sports resonate strongly with Red Bull&#8217;s audience and offer significant engagement opportunities.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98d262e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98d262e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"474\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios-1140x474.jpg\" alt=\"brand24 ai insights recommendations for instagram analytics report\" class=\"wp-image-170880\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios-1140x474.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios-300x125.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios-248x103.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios.jpg 1195w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Personalized recommendations in less than 5 seconds? Hold my Red Bull!<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Generate your Instagram analytics report with personalized AI recommendations!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Add summary&nbsp;<\/strong><\/h3>\n\n\n\n<p>A good Instagram analytics report should be easy to read. Not everyone has time to go through all the details, so including a clear and short summary can make a big difference.<\/p>\n\n\n\n<p>The summary gives readers a quick overview of the most important points without requiring them to examine every chart or table.<\/p>\n\n\n\n<p>If you thought I would recommend AI to do it for you&#8230; You&#8217;re absolutely right!<\/p>\n\n\n\n<p>Using tools like ChatGPT, you can generate a concise summary by simply inputting your report and asking for a brief overview of the most important points.<\/p>\n\n\n\n<p>This saves time and ensures nothing significant is overlooked.<\/p>\n\n\n\n<p>You can also use <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Brand Assistant\">AI Brand Assistant<\/a> &#8211; another great Brand24 feature. It&#8217;s better than ChatGPT, Gemini, or Perplexity because it has access to internal data.<\/p>\n\n\n\n<p>Besides, Brand Assistant &#8211; and Brand24 overall &#8211; is specifically designed for social media and brand analysis.<\/p>\n\n\n\n<p>Example?<\/p>\n\n\n\n<p>I prompted the Brand Assistant to provide me with an 8-sentence summary of Red Bull&#8217;s Instagram performance in November 2024.<\/p>\n\n\n\n<p>Honestly, that&#8217;s a ready-to-implement summary!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f81c98d31a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f81c98d31a1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"798\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai-1140x798.jpg\" alt=\"ai brand assistant in brand24\" class=\"wp-image-170881\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai-1140x798.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai-300x210.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai-227x159.jpg 227w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand Assistant&#8217;s summary<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best tool for crafting Instagram analytics reports!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Creating an Instagram analytics report doesn\u2019t have to be time-consuming or complicated.<\/p>\n\n\n\n<p>By defining your goals and choosing the right metrics, you can focus on <strong>insights <\/strong>that truly matter for your Instagram marketing strategy. Tools like Instagram Insights or external platforms such as Brand24 can make data collection and analysis much easier.<\/p>\n\n\n\n<p>Each report should have a reference point. Overall, it must show whether your Instagram strategy is heading in the right direction. Comparing your current performance with past periods or niche competitors helps to highlight <strong>trends<\/strong> and areas for improvement.<\/p>\n\n\n\n<p>In addition to insights and trends, an Instagram analytics report also serves to present <strong>recommendations<\/strong>. They should be actionable and tailored to your specific goals.<\/p>\n\n\n\n<p>Remember that your Instagram analytics report should be <strong>informative and easy to digest<\/strong>. You can achieve this by including appealing visual elements and summaries of the most important points.<\/p>\n\n\n\n<p>And remember, a clear report makes your Instagram strategy shine brighter than your best selfie!<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A comprehensive Instagram analytics report combines data from internal (Instagram Insights) and external (i.e., Brand24) sources.<\/li>\n\n\n\n<li>The fastest way to create a report is by using an Instagram analytics report template.<\/li>\n\n\n\n<li>A well-crafted report not only tracks past performance but also sets the stage for future growth and success.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" title=\"Start a Brand24 free 14-day trial\">Start a Brand24 free 14-day trial<\/a> and prepare an amazing Instagram analytics report fast!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using Instagram analytics report template is the most effective way to present your data quickly &#038; make smarter decisions. Here is how to do it!<\/p>\n","protected":false},"author":83,"featured_media":170893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-170875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=170875"}],"version-history":[{"count":23,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170875\/revisions"}],"predecessor-version":[{"id":181980,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/170875\/revisions\/181980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/170893"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=170875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=170875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=170875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}