{"id":171107,"date":"2025-01-10T12:45:20","date_gmt":"2025-01-10T11:45:20","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=171107"},"modified":"2026-04-13T12:54:05","modified_gmt":"2026-04-13T10:54:05","slug":"customer-insights","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/customer-insights\/","title":{"rendered":"8 Game-Changing Customer Insights I Uncovered in 2026"},"content":{"rendered":"\n<p>I believe there\u2019s no need to introduce DJI to you. I analyzed their performance and discovered that their new product, DJI Osmo Action 5 Pro is a great success! Positive sentiment of the brand improved with the launch (with positive mentions rising from 29% to 32% of total mentions). This shows great customer satisfaction with this item. But that\u2019s just scratching the surface of customer insights. What else can you learn with customer insights? Let\u2019s discover!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Customer insights<\/strong> are all about transforming raw data into action. They&#8217;re based on understanding and interpreting customer data, behaviors, and feedback. They can help you redefine your customer satisfaction strategies. <\/p>\n\n\n\n<p>In this article, I\u2019ll share 8 customer insights every marketer should know. I&#8217;ll show you how to apply them &amp; the tools that can help you uncover even more!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What are customer insights?<\/strong><\/h2>\n\n\n\n<p>Customer insights are deep understandings of <strong>customer behaviors, needs, and preferences<\/strong>.<\/p>\n\n\n\n<p>Marketers tend to misunderstand them with customer analytics. But there&#8217;s a huge difference.<\/p>\n\n\n\n<p>Unlike customer analytics, which focuses on raw data and trends, insights interpret that data to reveal the &#8220;why&#8221; behind actions.<\/p>\n\n\n\n<p>For example: Analytics might show a dip in sales; insights reveal it\u2019s due to product dissatisfaction.<\/p>\n\n\n\n<p>But why even bother?<\/p>\n\n\n\n<p>Well, according to Trustpilot, <strong>adding personalized experiences to your online platforms can boost your conversion rate by approximately 8%<\/strong>.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Get your customer insights!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=307\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"list\"><strong>8 key customer insights:<\/strong><\/h2>\n\n\n\n<p>I created this list to be your shortcut into the customer insights world.<\/p>\n\n\n\n<p>I&#8217;ll show you the most important insights, and also real-life examples of how brands use their customer data to succeed.<\/p>\n\n\n\n<p>Each insight comes with the &#8220;How to turn it into action?&#8221; section, so you can easily apply them to your own strategy.<\/p>\n\n\n\n<p>By the end, you\u2019ll know how to uncover similar insights and take your brand to the next level.<\/p>\n\n\n\n<p>Ready? Let\u2019s dive in!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Media monitoring is a source of objective customer feedback<\/strong><\/h3>\n\n\n\n<p>Media mentions provide raw, unfiltered opinions from customers.<\/p>\n\n\n\n<p>As marketers, we all know social proof matters. A positive mention in a trusted source acts as validation for your brand.<\/p>\n\n\n\n<p>It can be perfectly seen on a smaller brand case!<\/p>\n\n\n\n<p><strong>Quick case study: <\/strong>CUTI, a small zero-waste brand with leather goods, almost fully sold out after receiving a positive mention from an influencer, Sylwia Butor.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b07294&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b07294\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-positive-mention-example-1.png\" alt=\"Customer insights: Influencer's positive mention of a small brand.\" class=\"wp-image-171122\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-positive-mention-example-1.png 480w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-positive-mention-example-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-positive-mention-example-1-300x313.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-positive-mention-example-1-153x159.png 153w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer insights: Influencer&#8217;s positive mention of a small brand.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b0754a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b0754a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"393\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-sold-out-brand-case-study.png\" alt=\"Customer insights: The result of the positive mention - sold out.\" class=\"wp-image-171121\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-sold-out-brand-case-study.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-sold-out-brand-case-study-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-sold-out-brand-case-study-300x118.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-sold-out-brand-case-study-248x97.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer insights: The result of the positive mention &#8211; sold out.<\/figcaption><\/figure>\n\n\n\n<p>At first, the brand had no idea what caused such a significant spike. Later, they discovered the mention and decided to create their latest campaign by collaborating with the influencer.<\/p>\n\n\n\n<p>Such vivid effect of mentions is unfortunately not a common thing. Usually, mentions effects build up when more and more occur.<\/p>\n\n\n\n<p>They serve as a very powerful testimonial. And can show whether your customers are satisfied with your product or service.<\/p>\n\n\n\n<p><strong>But how to find your mentions?<\/strong><\/p>\n\n\n\n<p>At the very beginning &#8211; set up a <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\">media monitoring<\/a> project using a tool like Brand24. It will allow you to track mentions of your brand.<\/p>\n\n\n\n<p>You can track <strong>any unique keyword you need<\/strong> &#8211; a hashtag, a brand name, or a specific product.<\/p>\n\n\n\n<p>Brand24 will find and analyze mentions from sources like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok, Reddit, Quora, Telegram, and Twitch<\/li>\n\n\n\n<li>Review sites such as TripAdvisor, Yelp, Booking, App Store, Google Play, Trustpilot<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Video platforms<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Discussion forums<\/li>\n\n\n\n<li>Newsletters<\/li>\n\n\n\n<li>Online news sources<\/li>\n<\/ul>\n\n\n\n<p><strong>How to turn it into action?<\/strong><\/p>\n\n\n\n<p>Learn what customers say and leverage these customer insights in your future products, updates, and also &#8211; marketing.<\/p>\n\n\n\n<p>For example, if your product is often praised for its ease of use, make that a central point in your next campaign.<\/p>\n\n\n\n<p>Media mentions can also provide an opportunity for customer interactions, which are crucial for growth and retention. Make sure to respond to people mentioning your brand.<\/p>\n\n\n\n<p>Here&#8217;s an example, these are the mentions of DJI Osmo Action 5 Pro that I found using Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b0791a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b0791a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-negative-mention-brand24.png\" alt=\"Customer insights: Negative mention of DJI Osmo Action 5 Pro found by Brand24.\" class=\"wp-image-171123\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-negative-mention-brand24.png 687w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-negative-mention-brand24-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-negative-mention-brand24-300x218.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-negative-mention-brand24-218x159.png 218w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer insights: Negative mention of DJI Osmo Action 5 Pro found by Brand24.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b07b7d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b07b7d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-positive-mention-brand24.png\" alt=\"Customer insights: Positive mention of DJI Osmo Action 5 Pro found by Brand24.\" class=\"wp-image-171124\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-positive-mention-brand24.png 706w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-positive-mention-brand24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-positive-mention-brand24-300x212.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-positive-mention-brand24-225x159.png 225w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer insights: Positive mention of DJI Osmo Action 5 Pro found by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>The outcome for DJI: People report problems with batteries in cold temperatures, but at the same time &#8211; admire the vastness of features.<\/p>\n\n\n\n<p>They may want to improve their batteries in the future and keep the diversity of features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Tracking the customer journey is necessary to boost revenue<\/strong><\/h3>\n\n\n\n<p>Understanding the path your customers take, from discovering your brand to making a purchase, is key.<\/p>\n\n\n\n<p>It reveals valuable customer insights that can directly impact your strategy. By understanding the customer journey, you can create personalized experiences that improve customer expectations.<\/p>\n\n\n\n<p>Here are a few examples:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Drop-off points in the sales funnel<\/li>\n\n\n\n<li>Market research and data showing which marketing channels (social media, email campaigns, paid ads, or organic search) drive the most traffic and conversions.<\/li>\n\n\n\n<li>Insights into which blog posts, videos, or product descriptions engage users most.<\/li>\n\n\n\n<li>Customer data on whether customers prefer browsing and purchasing via mobile, desktop, or tablet.<\/li>\n\n\n\n<li>Identifying stages where customers might need a nudge, such as retargeting ads for users who viewed products but didn\u2019t purchase or abandoned their carts.<\/li>\n\n\n\n<li>Discovering patterns in when customers are most likely to make a purchase.<\/li>\n<\/ol>\n\n\n\n<p><strong>How to turn it into action?<\/strong><\/p>\n\n\n\n<p>Start with mapping your customer journey using tools like Google Analytics or Microsoft Dynamics 365.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The<\/strong> <strong>Behavior Flow Report in Google Analytics<\/strong> visualizes how users navigate through a website, showing the paths they take from one page or event to the next. It highlights entry points, drop-offs, and key interactions, helping you understand customer behavior. Overall it helps identify opportunities to optimize the user experience.<\/li>\n\n\n\n<li><strong>Microsoft<\/strong> <strong>Dynamics 365 Customer Insights<\/strong> tracks the customer journey by collecting data from various touchpoints (websites, emails, social media, and in-store interactions). It provides a clear view of how customers engage with a business across channels, helping identify key moments in the journey.<\/li>\n<\/ul>\n\n\n\n<p>You need to identify common pathways and see where users drop off.<\/p>\n\n\n\n<p>For instance, if many users leave the site after visiting the pricing page, it might indicate that the page isn\u2019t answering their questions or lacks clear calls to action.<\/p>\n\n\n\n<p>Fix that, and you can boost conversions significantly!<\/p>\n\n\n\n<p>A fantastic example is how <strong>Amazon uses generative AI to improve CX<\/strong>.<\/p>\n\n\n\n<p>They enhance the customer journey by tailoring product recommendations and descriptions based on individual preferences, search, and purchase history.<\/p>\n\n\n\n<p>This personalization helps customers find relevant products faster. For example, it will highlight \u201cgluten-free\u201d for health-conscious shoppers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Positive customer sentiment is important<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">Sentiment analysis<\/a> isn\u2019t just a &#8220;nice-to-have&#8221;. It\u2019s a powerful indicator of how well your brand meets your target audience&#8217;s expectations.<\/p>\n\n\n\n<p>When customers share positive mentions, it signals trust, satisfaction, and a strong emotional connection to your brand.<\/p>\n\n\n\n<p>These mentions act as <strong>social proof<\/strong>. They can influence potential buyers by boosting your brand&#8217;s credibility.<\/p>\n\n\n\n<p>For me, tracking positive sentiment also helps pinpoint what\u2019s working (whether it\u2019s a particular product feature, a marketing campaign, or customer service).<\/p>\n\n\n\n<p>Read more about <a href=\"https:\/\/brand24.com\/blog\/how-can-sentiment-analysis-be-used-to-improve-customer-experience\/\" target=\"_blank\" rel=\"noopener\" title=\"\">how sentiment analysis can be used to improve the customer experience<\/a>.<\/p>\n\n\n\n<p>I like to use Brand24 for this metric. Using the tool, I can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track how sentiment changes over time to spot trends and shifts in customer perception.<\/li>\n\n\n\n<li>Compare my performance over time to understand how different campaigns or product launches affect customer sentiment.<\/li>\n\n\n\n<li>Analyze which platforms generate the most positivity, helping me prioritize my efforts.<\/li>\n\n\n\n<li>Identify what topics generate the most positivity (like specific features, customer service, or product benefit), so I can emphasize them in your messaging.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to turn it into action?<\/strong><\/p>\n\n\n\n<p>Use <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">social listening tools<\/a> like Brand24 to monitor sentiment trends and identify what drives positivity around your brand.<\/p>\n\n\n\n<p>This is what the sentiment over time looks like for DJI Osmo Action 5 Pro:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b0808f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b0808f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"311\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-sentiment-over-time-brand24.png\" alt=\"Customer insights: Track sentiment over time to understand customer behavior.\" class=\"wp-image-171125\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-sentiment-over-time-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-sentiment-over-time-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-sentiment-over-time-brand24-300x93.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-sentiment-over-time-brand24-248x77.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer insights: Track sentiment over time to understand customer behavior.<\/figcaption><\/figure>\n\n\n\n<p>You can find it in the Brand24 dashboard &gt; Analytics.<\/p>\n\n\n\n<p>To ensure a good <a href=\"https:\/\/brand24.com\/blog\/digital-reputation\/\">digital reputation<\/a> &#8211; focus on improving messaging and engagement on platforms where sentiment is less favorable.<\/p>\n\n\n\n<p>I suggest tracking the sentiment for new releases and updates, but also generally for your brand. It&#8217;s a great way to spot a <a href=\"https:\/\/brand24.com\/blog\/pr-crisis-management\/\">PR crisis<\/a> early and act before it escalates.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Get your sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=307\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Personalized offers can help you reduce churn<\/strong><\/h3>\n\n\n\n<p>Customers expect experiences that feel tailored just for them.<\/p>\n\n\n\n<p>In fact, according to SalesForce research, <strong>65% of consumers expect companies to deliver personalized experiences.<\/strong><\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Personalized offers, like targeted discounts, curated product recommendations, or exclusive deals &#8211; make customers feel seen and valued.<\/p>\n\n\n\n<p>This not only enhances their overall experience but also significantly reduces churn and boosts customer loyalty, as customers are more likely to stick with brands that understand their unique preferences.<\/p>\n\n\n\n<p><strong>How to turn it into action?<\/strong><\/p>\n\n\n\n<p>Segment your audience using search or purchase history, demographics, data sources, and behavioral patterns.<\/p>\n\n\n\n<p>And then craft personalized offers.<\/p>\n\n\n\n<p>For example, DJI could send a discount on camera accessories to customers who recently purchased a DJI Osmo Action 5 Pro.<\/p>\n\n\n\n<p>That would be the MOVE!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Tracking product usage will help you increase conversions<\/strong><\/h3>\n\n\n\n<p>Knowing how customers interact with your product provides invaluable insights.<\/p>\n\n\n\n<p>Are they using all the features? Which ones do they find most beneficial?<\/p>\n\n\n\n<p>This behavioral data can guide feature improvements and marketing strategies.<\/p>\n\n\n\n<p><strong>How to turn it into action?<\/strong><\/p>\n\n\n\n<p>Implement analytics tools to track product usage. If you notice certain features are underused, create tutorials or marketing campaigns to highlight their value.<\/p>\n\n\n\n<p>You can also gain insights about product usage with <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a>.<\/p>\n\n\n\n<p>I did a little experiment and asked the <a href=\"https:\/\/brand24.com\/brand-assistant\/\">AI Brand Assistant<\/a> about DJI Osmo Action 5 Pro&#8217;s most popular use cases, and here&#8217;s what I got:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b085e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b085e1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-features-mentions-ai-analysis-brand24.png\" alt=\"Customer insights: AI Brand Assistant by Brand24 on product usage.\" class=\"wp-image-171127\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-features-mentions-ai-analysis-brand24.png 584w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-features-mentions-ai-analysis-brand24-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-features-mentions-ai-analysis-brand24-300x257.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-features-mentions-ai-analysis-brand24-186x159.png 186w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer insights: AI Brand Assistant by Brand24 on product usage.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Social listening will help you discover customers\u2019 frustrations&nbsp;<\/strong><\/h3>\n\n\n\n<p>Social listening also uncovers the sad part of customer insights &#8211; hidden frustrations that traditional customer feedback might miss.<\/p>\n\n\n\n<p>It provides valuable consumer insights that help you understand the things you need to improve.<\/p>\n\n\n\n<p>It\u2019s super easy to find negative mentions and analyze what caused them.<\/p>\n\n\n\n<p>The good point of this is that a recurring complaint online can guide your future product improvements. The ones that will make a real difference for your customers!<\/p>\n\n\n\n<p><strong>How to turn it into action?<\/strong><\/p>\n\n\n\n<p>Analyze the negative mentions &#8211; what are they about? The product or your services?<\/p>\n\n\n\n<p>Define things that need to be addressed and improve them accordingly.<\/p>\n\n\n\n<p>Plus, make sure to respond to those negative mentions (as fast as you can).<\/p>\n\n\n\n<p>ReviewTrackers revealed that <strong>53% of customers expect businesses to respond to their negative reviews within a week<\/strong>.<\/p>\n\n\n\n<p>Just how I found that DJS&#8217;s camera might need a better battery.<\/p>\n\n\n\n<p>Pro tip: Go to the Analysis Tab and apply the &#8220;Negative&#8221; filter. This way, you&#8217;ll get the whole analysis of your negatives, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The most popular mentions<\/li>\n\n\n\n<li>Sources<\/li>\n\n\n\n<li>How it changes over time<\/li>\n\n\n\n<li>Context of discussion<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b0895c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b0895c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-customer-frustrations-analysis-brand24.png\" alt=\"Customer insights: Understand negative customer feedback.\" class=\"wp-image-171128\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-customer-frustrations-analysis-brand24.png 782w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-customer-frustrations-analysis-brand24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-customer-frustrations-analysis-brand24-640x410.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-customer-frustrations-analysis-brand24-300x192.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-customer-frustrations-analysis-brand24-248x159.png 248w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer insights: Understand negative customer feedback.<\/figcaption><\/figure>\n\n\n\n<p>In DJI&#8217;s case, negative mentions are undoubtedly mostly about drones:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b08bb9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b08bb9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-context-of-discussion-brand24.png\" alt=\"Customer insights: The context of a discussion of DJI's negatives.\" class=\"wp-image-171129\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-context-of-discussion-brand24.png 726w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-context-of-discussion-brand24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-context-of-discussion-brand24-300x207.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-context-of-discussion-brand24-231x159.png 231w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer insights: The context of a discussion of DJI&#8217;s negatives.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Monitoring post-purchase behavior improves customer satisfaction<\/strong><\/h3>\n\n\n\n<p>What happens after the purchase is just as important as the sale itself.<\/p>\n\n\n\n<p>Post-purchase feedback, like how easy it was to set up a product or how helpful customer service was, shapes overall satisfaction and loyalty.<\/p>\n\n\n\n<p><strong>How to turn it into action?<\/strong><\/p>\n\n\n\n<p>Send follow-up surveys or emails to gather feedback on the post-purchase experience.<\/p>\n\n\n\n<p>Use this customer service data to refine onboarding processes. It also ensures customers feel supported from the start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Positive customer reviews &amp; testimonials build trust<\/strong><\/h3>\n\n\n\n<p>Nothing builds trust faster than authentic <a href=\"https:\/\/brand24.com\/blog\/customer-reviews-examples\/\">customer reviews<\/a>.<\/p>\n\n\n\n<p>Bright Local found that <strong>good reviews can boost customer spending by 31%, while bad reviews may drive away up to 40% of potential buyers<\/strong>.<\/p>\n\n\n\n<p>Those numbers are big!<\/p>\n\n\n\n<p>But I totally get it. I&#8217;m also a &#8220;first research, then buy&#8221; person.<\/p>\n\n\n\n<p>Positive testimonials act as a stamp of approval, giving potential buyers the confidence to make a purchase and helping you engage more effectively with your current market or target audience.<\/p>\n\n\n\n<p><strong>How to turn it into action?<\/strong><\/p>\n\n\n\n<p>Encourage satisfied customers to leave reviews on platforms like Google, G2, or Trustpilot.<\/p>\n\n\n\n<p>Showcase these testimonials on your website and social media to amplify their impact.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b08f18&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b08f18\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"899\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/8_game_changing_customer_insights.png\" alt=\"Game-changing customer insights every marketer should know.\" class=\"wp-image-171116\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/8_game_changing_customer_insights.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/8_game_changing_customer_insights-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/8_game_changing_customer_insights-300x450.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/8_game_changing_customer_insights-106x159.png 106w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best\"><strong>What is the best way to get customer insights?<\/strong><\/h2>\n\n\n\n<p>The best way to get customer insights is to use AI-powered tools. These tools can analyze your quantitative data and generate clear, ready-to-use customer insights.<\/p>\n\n\n\n<p>What&#8217;s more, they can automatically identify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trends in the market<\/li>\n\n\n\n<li>Customer sentiment<\/li>\n\n\n\n<li>Areas of opportunity<\/li>\n<\/ul>\n\n\n\n<p>Instead of manually sifting through customer service data, you get a quick recap of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What\u2019s working<\/li>\n\n\n\n<li>What needs attention<\/li>\n\n\n\n<li>&amp; Where your brand can grow.<\/li>\n<\/ul>\n\n\n\n<p>On a daily basis, I like to use the <strong>AI Insights Tab from Brand24.<\/strong><\/p>\n\n\n\n<p>You&#8217;ll find there AI-based insights from your social listening project data.<\/p>\n\n\n\n<p>For example, in DJI&#8217;s case, it highlighted their growing positive sentiment, identified which platforms drove the most engagement, and pointed out new market opportunities based on customer discussions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b09251&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b09251\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-ai-insights-brand24.png\" alt=\"Customer insights: AI Insights Tab from Brand24.\" class=\"wp-image-171130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-ai-insights-brand24.png 753w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-ai-insights-brand24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-ai-insights-brand24-300x199.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-ai-insights-brand24-239x159.png 239w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer insights: AI Insights Tab from Brand24.<\/figcaption><\/figure>\n\n\n\n<p>It&#8217;s a great way to get an overall look at what&#8217;s happening.<\/p>\n\n\n\n<p>But if you want more details or need answers to specific questions &#8211; it&#8217;s also a great idea to use chatbots.<\/p>\n\n\n\n<p>Brand24 offers an <strong>AI Brand Assistant<\/strong> that combines ChatGPT knowledge with your social listening project data.<\/p>\n\n\n\n<p>Want to know how a campaign impacted customer sentiment, which product features are being talked about the most, or where to improve your messaging?<\/p>\n\n\n\n<p>The Brand Assistant delivers these insights with ease:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e76d3b094dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e76d3b094dd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-ai-brand-assistant-1.png\" alt=\"Customer insights: AI Brand Assistan from Brand24.\" class=\"wp-image-171131\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-ai-brand-assistant-1.png 603w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-ai-brand-assistant-1-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-ai-brand-assistant-1-300x249.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/customer-insights-ai-brand-assistant-1-192x159.png 192w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customer insights: AI Brand Assistan from Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"other\"><strong>What other customer insights you can get using Brand24?<\/strong><\/h3>\n\n\n\n<p>I could talk about the possibilities of <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\">media monitoring tools<\/a> for customer insights for HOURS.<\/p>\n\n\n\n<p>But I believe it would be an overdo&#8230;<\/p>\n\n\n\n<p>So I decided to give you a list of things you can do using Brand24 that I haven&#8217;t mentioned in my insights. Perhaps that&#8217;s what would be a game-changer for you?<\/p>\n\n\n\n<p>Here&#8217;s what else you can do using the tool:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uncover emerging customer interests and market trends.<\/li>\n\n\n\n<li>Find out which platforms or communities generate the most conversations about your brand.<\/li>\n\n\n\n<li>Identify influencers who drive engagement.<\/li>\n\n\n\n<li>Measure how specific marketing campaigns impact customer sentiment and brand mentions during and after launch.<\/li>\n\n\n\n<li>Find your biggest fans and unhappy customers so you can reward loyal ones and fix problems for those who aren\u2019t satisfied.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Get your customer insights!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=307\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Customer insights are crucial as they help you understand your customers\u2019 needs, preferences, and behaviors.<\/p>\n\n\n\n<p>They enable you to deliver better products and experiences.<\/p>\n\n\n\n<p>Nowadays, you can easily access these insights using advanced tools that analyze customer data in real-time. It&#8217;s a game-changing way to enhance customer experience (CX) and drive business growth!<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI is a game-changer! <\/strong>AI-powered tools help you uncover deep customer insights quickly and with attention to detail.<\/li>\n\n\n\n<li><strong>Real-time data matters!<\/strong> Tracking and analyzing data in real-time allows you to respond to customer needs and market trends quickly.<\/li>\n\n\n\n<li><strong>Use the right tools! <\/strong>Leverage tools like Brand24, Google Analytics, and Microsoft Dynamics 365 to collect, analyze, and act.<\/li>\n<\/ul>\n\n\n\n<p>Done with the talking, time for action! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=307\" title=\"\">Start your Brand24 trial and unlock the full potential of customer insights!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the power of customer insights in 2026! Learn how to boost customer experience, track sentiment, and drive business growth.<\/p>\n","protected":false},"author":82,"featured_media":171133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-171107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/171107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=171107"}],"version-history":[{"count":19,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/171107\/revisions"}],"predecessor-version":[{"id":180411,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/171107\/revisions\/180411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/171133"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=171107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=171107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=171107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}