{"id":172343,"date":"2025-02-07T17:08:30","date_gmt":"2025-02-07T16:08:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=172343"},"modified":"2026-01-21T12:03:51","modified_gmt":"2026-01-21T11:03:51","slug":"market-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/market-sentiment-analysis\/","title":{"rendered":"How to Do Market Sentiment Analysis? 6-Steps Guide &amp; Nvidia Example"},"content":{"rendered":"\n<p>In January 2025, Nvidia experienced a huge market sentiment drop. Due to the reveal of the Chinese AI language model DeepSeek, Nvidia&#8217;s shares plunged by 17%. Moreover, the company experienced a massive spike in negative mentions, mostly from non-social media sources. According to my market sentiment analysis, the number of Nvidia negative mentions increased by 214% within a week! If you want to learn how to do such an analysis, this article is definitely for you!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>Market sentiment analysis<\/b> can refer to two spheres: PR &#038; marketing and financial markets. Regardless of the context, it measures public opinion and emotions toward a brand, market, or asset. In general, market sentiment analysis aims to help make better decisions based on real-time data.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatismarketsentimentanalysis\"><strong>What is market sentiment analysis?<\/strong><\/h2>\n\n\n\n<p>The answer to the question of what is a market sentiment analysis depends on the context:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>PR &amp; marketing context<\/strong><br><br>Market sentiment analysis measures public opinions about a brand, topic, or the whole market niche by tracking online discussions and categorizing brand mentions as positive, negative, or neutral. <br><br>Understanding market sentiment helps to manage brand reputation, discover trends, and respond promptly to potential crises.<\/li>\n\n\n\n<li><strong>Stock market &amp; trading context<\/strong><br><br>Market sentiment analysis refers to the overall mood of investors towards a particular asset or market, which can impact potential price movements. <br><br>By understanding whether sentiment is bullish (positive) or bearish (negative), traders can make more reasonable investment decisions.<\/li>\n<\/ol>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conduct a comprehensive market sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Both spheres may seem quite distant in the first blink of an eye. But in fact, they are more interrelated than you think:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding public opinion and emotions surrounding a business or market can be <strong>valuable for investors and traders<\/strong>.<\/li>\n\n\n\n<li>According to Daniel Kahneman&#8217;s (the winner of the Nobel Prize in Economic Sciences) Prospect Theory, <strong>people react to changes in gains and losses based on short-term predictions and emotions<\/strong>.<\/li>\n\n\n\n<li>In other words, <strong>most financial decisions are driven by emotional biases<\/strong>, and we often take irrational actions.<\/li>\n\n\n\n<li>Understanding these emotions more deeply gives you a <strong>strong advantage over other traders<\/strong>. All in all, one man&#8217;s loss is another man&#8217;s gain.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\nSo, while this article focuses on the PR and marketing context of market sentiment analysis, <b>understanding how public sentiment shapes brand reputation can provide an edge in investment strategies<\/b>.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e8154ff2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e8154ff2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"942\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions-1140x942.jpg\" alt=\"market sentiment analysis brand24 positive and negative mentions\" class=\"wp-image-172345\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions-1140x942.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions-300x248.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions-192x159.jpg 192w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Examples of positive &amp; negative mentions influencing an overall market sentiment<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtodomarketsentimentanalysis\"><strong>How to do market sentiment analysis?<\/strong><\/h2>\n\n\n\n<p>The most efficient &#8211; and the only reasonable &#8211; way to do a market sentiment analysis is by using dedicated<a href=\"https:\/\/brand24.com\/blog\/best-sentiment-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> sentiment analysis tools<\/a>.<\/p>\n\n\n\n<p>Such tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Can process thousands of mentions in just seconds coming from multiple sources<\/strong>, including social media, news sites, video platforms, forums, blogs, podcasts, and more.<\/li>\n\n\n\n<li><strong>Are equipped with dozens of sentiment indicators and metrics<\/strong> that allow you to assess your market sentiment quickly and accurately.<\/li>\n\n\n\n<li><strong>Use and develop powerful AI features that allow you to dig as deep into emotional data as it&#8217;s possible<\/strong> and, for example, identify more nuanced human feelings like admiration, anger, etc.<\/li>\n<\/ul>\n\n\n\n<p>Moreover, AI-powered sentiment analysis tools can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify the specific topics driving sentiment<\/strong>,<\/li>\n\n\n\n<li><strong>Track sentiment trends over time<\/strong>,<\/li>\n\n\n\n<li><strong>Translate raw data into actionable insights.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>All that serves to take better marketing &amp; PR efforts, manage crises, and make reasonable financial decisions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e81555a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e81555a9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"955\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab-1140x955.jpg\" alt=\"market sentiment analysis indicators in brand24 analysis tab\" class=\"wp-image-172359\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab-1140x955.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab-300x251.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab-190x159.jpg 190w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Can you imagine a manual analysis of 113,000 mentions? Neither do I.<\/figcaption><\/figure>\n\n\n\n<p>To be fair, it&#8217;s worth mentioning that these tools are not perfect.<\/p>\n\n\n\n<p>Even though they are getting better at understanding different contexts of human language, they still make mistakes. Let&#8217;s take a review like this:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n&#8220;Fast delivery &#8211; only took 3 weeks for my &#8216;express&#8217; order to arrive!&#8221;\n<\/p>\n\n\n\n<p>Trust me, every &#8211; even the most sophisticated &#8211; sentiment analysis tool would classify the following comment as positive.<\/p>\n\n\n\n<p>What&#8217;s the solution to that problem? <\/p>\n\n\n\n<p>It&#8217;s simple! <strong>Merging human and artificial intelligence!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketsentimentanalysisexample\"><strong>Market sentiment analysis example<\/strong><\/h2>\n\n\n\n<p>Okay, enough theory! Time to show you how you can make a market sentiment analysis in practice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We&#8217;ll analyze market sentiment for <strong>Nvidia <\/strong>&#8211; one of the most valuable tech companies in the world.<\/li>\n\n\n\n<li>We&#8217;ll use <strong>Brand24<\/strong> &#8211; one of the best AI-powered <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> &amp; sentiment analysis tools.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"project\"><strong>Step 1: Set up the monitoring project and collect data<\/strong><\/h3>\n\n\n\n<p>The first thing we must do is to create a project to collect all the necessary data. The whole process takes less than ordering coffee in your favorite cafe.<\/p>\n\n\n\n<p>Visit the <a href=\"https:\/\/brand24.com\/\" title=\"\">brand24.com and sign in for a free 14-day trial<\/a>. You can also do it by clicking the button below.<\/p>\n\n\n\n<p>Next, enter a keyword to track. It can be a brand name, the whole market niche, a hashtag, or any other keyword you want to analyze.<\/p>\n\n\n\n<p>In our example, I entered &#8220;Nvidia&#8221;.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e8155b93&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e8155b93\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"709\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project-1140x709.jpg\" alt=\"setting a project in brand24\" class=\"wp-image-172358\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project-1140x709.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project-300x187.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project-248x154.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Setting a project is simple &#8211; enter your keyword&#8230;<\/figcaption><\/figure>\n\n\n\n<p>Next, you&#8217;ll need to select whether you want to collect mentions from one language or all available languages. Click &#8220;Create Project&#8221;.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e8155fbf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e8155fbf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"730\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-1140x730.jpg\" alt=\"setting a project in brand24 2\" class=\"wp-image-172356\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-1140x730.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">&#8230; and choose language(s). Yup, that&#8217;s it!<\/figcaption><\/figure>\n\n\n\n<p>Afterwards, you&#8217;ll see a screen informing you that Brand24 is searching the internet to create a database of mentions about your brand, product, or subject.<\/p>\n\n\n\n<p>A few seconds later, your database will be ready. Brand24 will continue to gather mentions in the background. <\/p>\n\n\n\n<p><strong>My good advice is to wait a little bit to let the tool find all the mentions. <\/strong>Meanwhile, you can explore its features.<\/p>\n\n\n\n<p>The first view you&#8217;ll see is a Mentions tab.<\/p>\n\n\n\n<p><strong>Here, you can adjust your view with the number of less or more advanced filters, i.e.:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sources of mentions<\/li>\n\n\n\n<li>Sentiment of mentions (positive, negative, neutral)<\/li>\n\n\n\n<li>Influence score<\/li>\n\n\n\n<li>Intent<\/li>\n\n\n\n<li>Author<\/li>\n\n\n\n<li>Geolocation<\/li>\n<\/ul>\n\n\n\n<p>&#8230; and many more!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e81564f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e81564f3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"621\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard-1140x621.jpg\" alt=\"ai-powered sentiment analysis tool brand24\" class=\"wp-image-172355\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard-1140x621.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions tab is the first view you&#8217;ll see<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conduct a comprehensive market sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentimentcheck\"><strong>Step 2: Check the sentiment breakdown<\/strong><\/h3>\n\n\n\n<p>After this short but necessary setup, it&#8217;s time to <strong>start your market sentiment analysis from a bird&#8217; s-eye view<\/strong>.<\/p>\n\n\n\n<p>For now, we will stay on the Mentions tab.<\/p>\n\n\n\n<p>In the center, there is a chart presenting the trend of your brand mentions in a chosen period. You can switch the chart&#8217;s view from &#8220;Mentions &amp; Reach&#8221; to &#8220;Sentiment&#8221;.<\/p>\n\n\n\n<p>The <strong>green line presents the trend of positive brand mentions<\/strong>, while the <strong>red one indicates the negative sentiment trend<\/strong>. <\/p>\n\n\n\n<p>Let&#8217;s check what it looked like for Nvidia in January 2025.<\/p>\n\n\n\n<p>As you can see, <strong>the company&#8217;s sentiment was mostly positive <\/strong>(except for one huge spike in negative mentions; we&#8217;ll focus on it soon).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e8156bf8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e8156bf8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"569\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart-1140x569.jpg\" alt=\"brand24 ai-powered market sentiment analysis chart\" class=\"wp-image-172354\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart-1140x569.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart-300x150.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart-248x124.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Switch the chart&#8217;s view and check your market sentiment trend!<\/figcaption><\/figure>\n\n\n\n<p>Okay, but <strong>what exactly does &#8220;mostly&#8221; mean<\/strong>?<\/p>\n\n\n\n<p>To discover it, we should switch the view to the Analysis tab. <\/p>\n\n\n\n<p>It presents a set of metrics, including market sentiment indicators such as the<strong> Sentiment breakdown.<\/strong><\/p>\n\n\n\n<p>This semi-circular graph visualizes the <strong>positive-to-negative sentiment ratio<\/strong>. Once you click on the chart, you&#8217;ll see the volume of positive and negative mentions, as well as their total share.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e8157021&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e8157021\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"838\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_breakdown.jpg\" alt=\"sentiment breakdown in brand24 tool\" class=\"wp-image-172353\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_breakdown.jpg 1138w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_breakdown-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_breakdown-300x221.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_breakdown-216x159.jpg 216w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment breakdown is a very handy chart<\/figcaption><\/figure>\n\n\n\n<p>Nvidia was mentioned positively around 35,000 times, translating to a 78% positive sentiment share. That&#8217;s an astonishing result!<\/p>\n\n\n\n<p><strong>It could have been even more astonishing if not for that unfortunate spike in negative mentions<\/strong>.<\/p>\n\n\n\n<p><strong>Let&#8217;s see what caused it.<\/strong><\/p>\n\n\n\n<p>We should return to the Mentions tab and see the &#8220;Mentions &amp; Reach&#8221; chart.<\/p>\n\n\n\n<p>The sudden spike in negative mentions occurred on January 27th. You might have noticed an exclamation mark pointing to that date &#8211; or, more precisely, to the anomaly.<\/p>\n\n\n\n<p>This Brand24 feature is called<strong> the AI Anomaly Detector.<\/strong> As its name suggests, it discovers any unusual behavior in your tracked project (like a sudden spike in negative sentiment).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e81574a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e81574a1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"656\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector-1140x656.jpg\" alt=\"brand24 ai anomaly detector\" class=\"wp-image-172352\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector-1140x656.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector-300x173.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector-248x143.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Anomaly Detector is your personal Bond. James Bond.<\/figcaption><\/figure>\n\n\n\n<p>Whenever it finds something unexpected, the Anomaly Detector searches for the most possible reason and presents it as one or two sentences. <\/p>\n\n\n\n<p>It can also show you all the mentions that caused the anomaly.<\/p>\n\n\n\n<p><strong>The 27th January Nvidia anomaly was caused by the reveal of DeepSeek &#8211; the relatively cheap Chinese AI model that has shaken financial markets.<\/strong><\/p>\n\n\n\n<p>As a leading supplier of AI hardware and software, Nvidia suffered not only a huge drop in stock prices but also a decline in its <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand reputation<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e81578ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e81578ce\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"838\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph-1140x838.jpg\" alt=\"nvidia stock price from google\" class=\"wp-image-172351\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph-1140x838.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph-300x221.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph-216x159.jpg 216w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">This is how DeepSeek impacted Nvidia&#8217;s stock price. Ouch.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best market sentiment analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"emotionsanalysis\"><strong>Step 3: Discover the exact emotions<\/strong><\/h3>\n\n\n\n<p>Okay, it&#8217;s great to know whether public opinion positively or negatively perceives a given brand or market. But emotions are generally much more nuanced than &#8220;good&#8221;, &#8220;bad&#8221;, and &#8220;average&#8221; \ud83d\ude09<\/p>\n\n\n\n<p>In practice, <strong>the more detailed insight into these feelings, the more accurate your market sentiment analysis becomes and the more accurate decisions you can make<\/strong>.<\/p>\n\n\n\n<p>Fortunately, Brand24&#8217;s <strong>AI Emotion Analysis<\/strong> can dive deeper to <strong>uncover six specific emotions<\/strong> hidden behind positive and negative sentiment:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Admiration<\/strong><\/li>\n\n\n\n<li><strong>Anger<\/strong><\/li>\n\n\n\n<li><strong>Disgust<\/strong><\/li>\n\n\n\n<li><strong>Fear<\/strong><\/li>\n\n\n\n<li><strong>Joy<\/strong><\/li>\n\n\n\n<li><strong>Sadness<\/strong><\/li>\n<\/ul>\n\n\n\n<p>As shown below, Nvidia&#8217;s detailed emotion analysis broke down positive and negative mentions into more granular categories.<\/p>\n\n\n\n<p><strong>What conclusions can you draw from such insights?<\/strong><\/p>\n\n\n\n<p>For example, while Nvidia received an overall high percentage of positive mentions, most of them expressed admiration rather than just joy. <\/p>\n\n\n\n<p>This suggests that users weren\u2019t just happy about Nvidia &#8211; they genuinely respected the company for its innovations and industry leadership.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e8158062&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e8158062\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis-1140x669.jpg\" alt=\"brand24 ai emotion analysis\" class=\"wp-image-172350\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Emotion Analysis breaks down &#8220;positive&#8221; and &#8220;negative&#8221; sentiments into more granular emotions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"emojis\"><strong>Step 4: Check the emojis<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sixthcitymarketing.com\/emoji-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">According to Sixth City Marketing<\/a>, there are over <strong>10 billion emojis used every day<\/strong> around the world. That&#8217;s over 7 million emojis per minute!<\/p>\n\n\n\n<p>Analyzing them is an extra value for understanding your market sentiment, as their main purpose is to express or emphasize feelings.<\/p>\n\n\n\n<p>Doing so in Brand24 is super simple. Go to the Analysis tab and scroll the dashboard to the bottom.<\/p>\n\n\n\n<p>You&#8217;ll see <strong>the matrix presenting the most popular emojis<\/strong> used in online mentions.<\/p>\n\n\n\n<p>The larger and closer to the center the emoji is, the more frequently it is used when mentioning your tracked keyword.<\/p>\n\n\n\n<p>In our Nvidia example, I narrowed the date range to the January 27th only. The emoji matrix was dominated by emojis, indicating that <strong>DeepSeek&#8217;s reveal was a shocking move for most market participants<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e8158537&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e8158537\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_emoji_analysis.jpg\" alt=\"brand24 ai emoji analysis to discover market sentiment analysis\" class=\"wp-image-172349\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_emoji_analysis.jpg 1110w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_emoji_analysis-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_emoji_analysis-300x270.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_emoji_analysis-176x159.jpg 176w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24&#8217;s Emoji Analysis matrix <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"topics\"><strong>Step 5: Dive into topics<\/strong><\/h3>\n\n\n\n<p>Another feature that can help you measure market sentiment even more comprehensively is an <a href=\"https:\/\/brand24.com\/topic-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>AI Topic Analysis<\/strong>.<\/a><\/p>\n\n\n\n<p>In short, the Topic Analysis <strong>identifies wider thematic patterns within the collected mentions and clusters them<\/strong>. <\/p>\n\n\n\n<p><strong>What&#8217;s the benefit for you?<\/strong><\/p>\n\n\n\n<p>Instead of analyzing sentiment and emotions in isolation, you can see people&#8217;s attitudes toward particular topics. This feature also allows you to check the popularity of different aspects of your business.<\/p>\n\n\n\n<p>For example, in January 2025, <strong>the most important topic in discussions around Nvidia was not DeepSeek and the stock market<\/strong> but the gaming hardware produced by this company. <\/p>\n\n\n\n<p>It was responsible for nearly a third of Nvidia&#8217;s online mentions.<\/p>\n\n\n\n<p>The stock market analysis was &#8220;only&#8221; the third most popular topic, responsible for less than 18% <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"\">share of voice<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e81589fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e81589fc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis-1140x623.jpg\" alt=\"nvidia ai topic analysis in brand24\" class=\"wp-image-172348\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis-1140x623.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">It doesn&#8217;t seem alarming, don&#8217;t you think?<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best market sentiment analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>However, to be fair, <strong>the results were completely different when I changed the date range<\/strong> to analyze the most popular topics in the week following the spike in negative Nvidia mentions.<\/p>\n\n\n\n<p>The AI &amp; stock market discussions definitely dominated Nvidia-related conversations.<\/p>\n\n\n\n<p>The conclusion?<\/p>\n\n\n\n<p><strong>While overall sentiment provides a valuable snapshot, understanding the specific topics is crucial for accurate market sentiment analysis.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e8159043&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e8159043\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"635\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-1140x635.jpg\" alt=\"nvidia ai topic analysis in brand24 again\" class=\"wp-image-172347\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-1140x635.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-300x167.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-600x335.jpg 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-248x138.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Here, the situation looks a little bit worse<\/figcaption><\/figure>\n\n\n\n<p>It leads us to the final step in the market sentiment analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentimentovertime\"><strong>Step 6: Track the sentiment over time<\/strong><\/h3>\n\n\n\n<p>Tracking sentiment over time is absolutely crucial. It <strong>transforms a static understanding into a dynamic one<\/strong>.<\/p>\n\n\n\n<p><strong>A single snapshot can be misleading<\/strong> because it is influenced by temporary events or fleeting trends.<\/p>\n\n\n\n<p>Monitoring sentiment trends over days, weeks, months, or even years allows you to silence emotions (that can push you to take unreasonable actions) and draw data-driven conclusions.<\/p>\n\n\n\n<p>This approach allows you to <strong>identify patterns, anticipate potential crises, and measure the long-term impact<\/strong> of your marketing efforts, product launches, or investment decisions.<\/p>\n\n\n\n<p>The Brand24&#8217;s <strong>Compare periods<\/strong> feature serves exactly that purpose.<\/p>\n\n\n\n<p>You only need to select the periods to compare. So, let&#8217;s do this for Nvidia!<\/p>\n\n\n\n<p>Comparing the mentions from January with those from December 2024, it is clear that <strong>Nvidia&#8217;s popularity rose dramatically at the beginning of the year<\/strong>.<\/p>\n\n\n\n<p>The only negative trend you can find is the share of negative mentions (from 3% to 5%). Is it really something Nvidia should worry about?<\/p>\n\n\n\n<p><strong>I don&#8217;t think so.<\/strong><\/p>\n\n\n\n<p>Nvidia is such a huge brand with a strong <a href=\"https:\/\/brand24.com\/blog\/market-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">market presence<\/a> that such a fluctuation shouldn&#8217;t cause too much harm. Of course, Nvidia must keep its finger on the pulse.<\/p>\n\n\n\n<p><strong>But there&#8217;s no reason for panic.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a584e8159586&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a584e8159586\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"537\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-1140x537.jpg\" alt=\"brand24 market sentiment analysis\" class=\"wp-image-172346\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-1140x537.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-640x300.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-300x141.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-248x117.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Comparison tab allows you to compare both periods and projects<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best market sentiment analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Market sentiment analysis is a really powerful tool that helps brands and investors understand public perception and market trends.<\/p>\n\n\n\n<p>By tracking online mentions and emotions, brands can manage their reputation, respond to crises, and make data-driven decisions.<\/p>\n\n\n\n<p>Nvidia&#8217;s case demonstrates how a single event can trigger emotions drastically influencing market sentiment and stock prices. <\/p>\n\n\n\n<p>In such a situation, relying on a clear, data-backed analysis is the best way to avoid making emotion-driven decisions.<\/p>\n\n\n\n<p>AI-powered sentiment analysis tools like Brand24 simplify this process, allowing users to analyze thousands of mentions in seconds. <\/p>\n\n\n\n<p>They also provide deep-down insights by detecting specific emotions, identifying trending topics, and tracking sentiment shifts over time.<\/p>\n\n\n\n<p>Uncover the full potential of sentiment analysis and explore <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis-examples\/\" target=\"_blank\" rel=\"noopener\" title=\"\">inspiring real-world examples of sentiment analysis<\/a>.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market sentiment refers to PR &amp; marketing, as well as investment contexts.<\/li>\n\n\n\n<li>AI-powered tools make sentiment analysis faster, but human oversight is a must to ensure accuracy.<\/li>\n\n\n\n<li>Regular sentiment monitoring is key to understanding the real impact of single events on the overall market sentiment.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" title=\"Sign up for a 14-day free Brand24 trial \">Sign up for a 14-day free Brand24 trial<\/a> and start your market sentiment analysis now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market sentiment analysis refers to two contexts: PR &#038; marketing, and investments. 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