{"id":172517,"date":"2025-02-14T19:48:03","date_gmt":"2025-02-14T18:48:03","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=172517"},"modified":"2025-12-10T16:33:41","modified_gmt":"2025-12-10T15:33:41","slug":"startup-performance","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/startup-performance\/","title":{"rendered":"How to Measure Startup Performance? [2026]"},"content":{"rendered":"\n<p>In 2023 alone, 5.49 million new businesses were launched in the US. However, starting a company is just the beginning \u2013 monitoring its performance is key to success. If you&#8217;re here, you&#8217;re probably looking for the best way to measure your startup performance.<\/p>\n\n\n\n<p>No worries \u2013 this article will guide you through everything you need to know!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"rgb(217, 234, 211)\" style=\"color: inherit\">Startup performance<\/span><\/strong><span data-color=\"rgb(217, 234, 211)\" style=\"color: inherit\"> shows how well your startup is growing and achieving its business goals. It is measured by Key Performance Indicators (KPI) and other startup metrics.<\/span><\/p>\n\n\n\n<p>Ready? Let&#8217;s go \ud83d\ude80<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">What is startup performance?<\/span><\/h2>\n\n\n\n<p><strong>Startup performance<\/strong> refers to how well a new business is doing.<\/p>\n\n\n\n<p>It\u2019s measured using Key Performance Indicators (KPI) and other key metrics, such as reach, Return on Investment (ROI), or Customer Lifetime Value (CLV).<\/p>\n\n\n\n<p>Startup founders need to do it! Why?<\/p>\n\n\n\n<p>These businesses are in their early stages, and every decision (even the smallest) can greatly impact their future growth.<\/p>\n\n\n\n<p>By measuring their performance, they can make data-driven decisions to help them achieve long-term objectives and avoid unnecessarily spending money.<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Measuring startup performance is also needed to:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Spot weaknesses or parts of your business that need necessary adjustments<\/p><\/li>\n\n\n\n<li><p>Attract stakeholders and investors<\/p><\/li>\n\n\n\n<li><p>Improve your strategies and products<\/p><\/li>\n\n\n\n<li><p>Gain valuable insights into the financial health of your startup<\/p><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Measure the performance of your startup!<\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-measure\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to measure startup performance?<\/span><\/h2>\n\n\n\n<p>Measuring startup performance isn\u2019t that simple!<\/p>\n\n\n\n<p>First, you should choose the metrics to track based on your business goals.<\/p>\n\n\n\n<p>However, there are specific metrics that EVERY startup should measure. These include metrics from the following categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Financial metrics<\/p><\/li>\n\n\n\n<li><p>Operational metrics<\/p><\/li>\n\n\n\n<li><p>Performance metrics<\/p><\/li>\n\n\n\n<li><p>Strategic metrics<\/p><\/li>\n<\/ul>\n\n\n\n<p>Here are the key startup metrics, along with tips on how to measure them effectively \ud83d\udc47<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">01 Social media and non-social reach<\/span><\/h3>\n\n\n\n<p><strong>Social <\/strong>and <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\" rel=\"noopener\" title=\"non-social media reach\">non-social media reach<\/a> are very important metrics for your startup&#8217;s success!<\/p>\n\n\n\n<p>Both show how many people have seen your content or content that mentions your startup!<\/p>\n\n\n\n<p>Social media reach measures those who saw your content on social platforms, while non-social reach includes people who discovered your startup through other sources.<\/p>\n\n\n\n<p>Regardless of whether your startup offers an innovative product or service, there is a high chance (IMO almost 100%) that your target audience will first hear about you online!<\/p>\n\n\n\n<p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Thanks to measuring reach, you will:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>See the effectiveness of your marketing efforts<\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Understand how far y<\/span>our startup is spreading and how people are discovering it<\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>The only way to measure your startup reach is to use <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring tools\">media monitoring tools<\/a> like <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325&amp;_gl=1*fh120a*_gcl_au*MzAzNjk3MTI1LjE3MzY3NjQ5MTM.*_ga*MjEwOTExMjE4MC4xNzA1NTA4MjY5*_ga_73Z0NEGTVL*MTczOTU0Nzk2MC43NDQuMS4xNzM5NTQ5MTAyLjU5LjAuMA..*_ga_04M1C7RCJC*MTczOTU0Nzk2MC43MjUuMS4xNzM5NTQ5MTAyLjU5LjAuMA..\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a>.<\/p>\n\n\n\n<p>It measures total reach in real-time:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997d42d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997d42d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"229\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance.png\" alt=\"Brand24: Total reach of Synthesia, a startup that develops software to create AI-generated videos\" class=\"wp-image-172522\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-248x57.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><span data-color=\"rgb(255, 242, 204)\" style=\"color: inherit\">Brand24: Total reach of Synthesia (line graph), a startup that develops software to create AI-generated videos<\/span><\/figcaption><\/figure>\n\n\n\n<p>But also distinguish social media and non-social reach:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997d753&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997d753\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"474\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1.png\" alt=\"Brand24: Social media and non-social media reach of Synthesia\" class=\"wp-image-172526\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1.png 483w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1-300x294.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1-162x159.png 162w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Social media and non-social media reach of Synthesia<\/figcaption><\/figure>\n\n\n\n<p>Moreover, Brand24 is AI-powered and offers many in-depth analysis.<\/p>\n\n\n\n<p>For example, it can show you which sources are the most reach-efficient:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997da29&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997da29\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"398\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-3.png\" alt=\"Brand24: Synthesia - the most reach efficient source \" class=\"wp-image-172527\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-3.png 579w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-3-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-3-300x206.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-3-231x159.png 231w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><span data-color=\"rgb(255, 242, 204)\" style=\"color: inherit\">Brand24: Synthesia &#8211; the most reach efficient source<\/span><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">What&#8217;s the reach of your startup? Check it out now!<\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"roi\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">02 <\/span>Return on Investment (ROI)<\/h3>\n\n\n\n<p><strong>Return on Investment (ROI)<\/strong> measures whether your investments are profitable.<\/p>\n\n\n\n<p>For example, you can use it to assess the effectiveness of your marketing campaigns.<\/p>\n\n\n\n<p>The higher the ROI, the more effective the project and the greater the profitability.<\/p>\n\n\n\n<p>A negative ROI indicates that the investment was not profitable and the costs exceeded the returns.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>You can easily calculate ROI manually. Just enter the data into Excel and use this formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">ROI = (Return &#8211; Cost of Investment) \/ Cost of Investment x 100%<\/span><\/strong><\/p>\n\n\n\n<p>As mentioned above, you can multiply by 100% to express ROI as a percentage or leave it as a numerical ratio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"clv\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">03 <\/span>Customer Lifetime Value (CLV)<\/h3>\n\n\n\n<p><strong>Customer Lifetime Value (CLV)<\/strong> shows your customer&#8217;s value.<\/p>\n\n\n\n<p>It\u2019s the amount of money a single customer spends on the products or services you offer.<\/p>\n\n\n\n<p>CLV is especially helpful when deciding how much money to invest in acquiring new customers and retaining existing customers.<\/p>\n\n\n\n<p>It also measures customer loyalty &#8211; if people keep returning and making repeat purchases, it\u2019s a sign that they are loyal.<\/p>\n\n\n\n<p>This metric should be especially crucial for your customer success and sales team.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>That&#8217;s the formula for calculating Customer Lifetime Value:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">CLV = Customer Value x Average Customer Lifespan<\/span><\/strong><\/p>\n\n\n\n<p>Now, you are probably wondering how to calculate Customer Value (CV) and Average Customer Lifespan (ACL).<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">ACL (Average Customer Lifespan) = Sum of Customers Lifespans \/ Number of Customers<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">CV (Customer Value) = Average Purchase Value x Average Purchase Frequency Rate<\/span><\/strong><\/p>\n\n\n\n<p>where:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>APV (Average Purchase Value) <\/strong>= Total Revenue \/ Number of Orders<\/p><\/li>\n\n\n\n<li><p><strong>APFR (Average Purchase Frequency Rate) <\/strong>= Number of Purchases \/ Number of Customers<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-justify\">As you can see, calculating Customer Lifetime Value isn\u2019t that easy!<\/p>\n\n\n\n<p>But don\u2019t worry; many free online calculators will do it for you!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Monitor <\/span><\/span><\/span>your startup performance!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"churn-rate\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">04 Churn Rate<\/span><\/h3>\n\n\n\n<p>The Churn Rate measures the lost customers within a given time period.<\/p>\n\n\n\n<p>It is one of the most important <a href=\"https:\/\/brand24.com\/blog\/saas-marketing-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"SaaS marketing metrics\">SaaS marketing metrics<\/a>.<\/p>\n\n\n\n<p>It applies to the number of users who cancel their subscription or stop using the service within a given period.<\/p>\n\n\n\n<p>The higher this rate, the more customers your business is losing.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>To calculate your Churn Rate, use this formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Churn Rate (%) = Churned Customers \/ Beginning Customers<\/span><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-retention\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">05 Customer Retention Rate<\/span><\/h3>\n\n\n\n<p>The Customer Retention Rate is the inverse of the Churn Rate.<\/p>\n\n\n\n<p>The Churn Rate focuses on customers leaving,&nbsp;and the&nbsp;<strong>Customer Retention Rate<\/strong>&nbsp;focuses on customers staying.<\/p>\n\n\n\n<p>It shows the percentage of customers who continue using your product or service over a given period.<\/p>\n\n\n\n<p>If your:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Retention Rate is high \u2b06\ufe0f, your Churn Rate is low \u2b07\ufe0f<\/li>\n\n\n\n<li>Customer Retention Rate is low \u2b07\ufe0f, your Churn Rate is high \u2b06\ufe0f<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>You can calculate it using the following formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Customer Retention Rate (%) = (Ending Customers &#8211; New Customers) \/ Beginning Customers<\/span><\/strong><\/p>\n\n\n\n<p>Alternatively, you can use your previously calculated Churn Rate:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Customer Retention Rate (%) = 1 \u2013 Churn Rate (%)<\/span><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"volume-of-mentions\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">06 The volume of mentions&nbsp;<\/span><\/h3>\n\n\n\n<p><strong>The volume of mentions<\/strong> tells you how often people talk about your startup online.<\/p>\n\n\n\n<p>Of course, the more mentions you get, the better &#8211; unless people say negative things about you.<\/p>\n\n\n\n<p>This key metric helps you find out your <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"brand awareness\">brand awareness<\/a> level.<\/p>\n\n\n\n<p>Are people talking a lot about your business online? That\u2019s a good sign &#8211; more and more people will become aware of your brand!<\/p>\n\n\n\n<p>By tracking your mentions, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Engage with potential customers and new users<\/p><\/li>\n\n\n\n<li><p>See how popular your startup is<\/p><\/li>\n\n\n\n<li><p>Evaluate how your marketing campaigns or product launches are impacting your <span style=\"font-family: var(--wp--preset--font-family--base-font);\"><a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"brand visibility\">brand visibility<\/a><\/span><\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>A media monitoring tool is the only solution to track all mentions on social media and across the internet, whether tagged or untagged.<\/p>\n\n\n\n<p>Brand24 helps you analyze your mentions in multiple ways.<\/p>\n\n\n\n<p>You can see the total number of mentions over a selected time period with an easy-to-read chart:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997e45a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997e45a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"229\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-4.png\" alt=\"Brand24: The volume of mentions (one of key startup metrics) of Synthesia\" class=\"wp-image-172528\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-4.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-4-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-4-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-4-248x57.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Mentions of Synthesia \u2013 line graph<\/figcaption><\/figure>\n\n\n\n<p>It also provides the exact number of mentions, distinguishing between social media and non-social media mentions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997e6f1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997e6f1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"473\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5.png\" alt=\"Tracking metrics - social media and non-social media mentions - by Brand24 - Synthesia\" class=\"wp-image-172529\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5.png 483w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5-300x294.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5-162x159.png 162w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Social media and non-social media mentions of Synthesia<\/figcaption><\/figure>\n\n\n\n<p>Anything else?<\/p>\n\n\n\n<p>Yes! Brand24 points out which source is the biggest source of mentions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997e986&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997e986\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"301\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-6.png\" alt=\"Brand24: Mentions source - Synthesia\" class=\"wp-image-172530\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-6.png 484w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-6-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-6-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-6-248x154.png 248w\" sizes=\"auto, (max-width: 484px) 100vw, 484px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Mentions source &#8211; Synthesia<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">How many times have people mentioned your startup in the past week?<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sov\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">07 Share of Voice (SOV)<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"Share of Voice (SOV)\">Share of Voice (SOV)<\/a> measures how much of the online conversation your brand captures compared to your competitors.<\/p>\n\n\n\n<p>The higher your SOV, the better &#8211; it means people are talking about you more than about the others!<\/p>\n\n\n\n<p>By tracking SOV, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Understand your startup visibility in the market<\/p><\/li>\n\n\n\n<li><p>See how well you&#8217;re capturing people&#8217;s attention<\/p><\/li>\n\n\n\n<li><p>Check whether your marketing efforts are influencing people<\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>Of course, to calculate the SOV, there is a formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">SOV (%) = (Number of your Startup Mentions \/ Total Industry Mentions) x 100<\/span><\/strong><\/p>\n\n\n\n<p>where:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Total Industry Mentions<\/strong> = your Startup Mentions + Competitors&#8217; Mentions<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">\ud83d\udca1You can also calculate <\/span><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">SOV based on the reach<\/span><\/strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\"> of your mentions &#8211; instead of using the number of mentions, you use the reach of those mentions.<\/span><\/p>\n\n\n\n<p>However, calculating SOV manually is inefficient &#8211; you cannot track every mention of your startup and competitors yourself!<\/p>\n\n\n\n<p>Luckily, <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening tools\">social listening tools<\/a> can automatically measure SOV for you.<\/p>\n\n\n\n<p>Look how Brand24 measured the SOV of two competing AI video generator startups &#8211; Synthesia and HeyGen:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997eeaf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997eeaf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"354\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-7.png\" alt=\"Brand24: Share of Voice - Synthesia and HeyGen\" class=\"wp-image-172531\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-7.png 946w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-7-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-7-300x112.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-7-248x93.png 248w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Share of Voice &#8211; Synthesia and HeyGen<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Check your Share of Voice!<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"presence-score\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">08 Presence Score<\/span><\/h3>\n\n\n\n<p>The <strong>Presence Score<\/strong> (also known as the <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"Online Presence Score\">Online Presence Score<\/a>) quickly shows how popular your startup is online.<\/p>\n\n\n\n<p>It works on a scale from 0 to 100, where 100 means your startup is globally recognizable.<\/p>\n\n\n\n<p>So, the higher the Presence Score, the more popular you are!<\/p>\n\n\n\n<p>Remember, your Presence Score will change over time, so it&#8217;s important to monitor it constantly!<\/p>\n\n\n\n<p>By measuring this crucial metric, you can discover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>What&#8217;s the <a href=\"https:\/\/brand24.com\/blog\/online-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"online visibility\">online visibility<\/a> of your startup<\/p><\/li>\n\n\n\n<li><p>How your performance trends over time<\/p><\/li>\n\n\n\n<li><p>The overall effectiveness of your online presence<\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>The&nbsp;Presence Score is determined by multiple factors, including the number of mentions and reach.<\/p>\n\n\n\n<p>To measure it, you\u2019ll need an analytics tool.<\/p>\n\n\n\n<p>Look, this is how Brand24 measures this metric:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997f391&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997f391\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"263\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-8.png\" alt=\"Brand24: Synthesia's Presence Score\" class=\"wp-image-172532\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-8.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-8-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-8-300x79.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-8-248x65.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Synthesia&#8217;s Presence Score<\/figcaption><\/figure>\n\n\n\n<p>According to Brand24, Synthesia&#8217;s Presence Score is 50, which may not be the best result, but still higher than 74% of other brands.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Measure Presence Score and other key metrics for free!<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-sentiment\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">09 Brand sentiment<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/brand-sentiment\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand sentiment\">Brand sentiment<\/a> measures how people feel about your startup and your products. It can be positive, negative, or neutral.<\/p>\n\n\n\n<p>Sentiment is influenced not only by the products or services you offer but also by other factors, such as marketing and sales efforts.<\/p>\n\n\n\n<p>Customer satisfaction matters! Even one unhappy person can trigger a wave of negative opinions and damage your brand\u2019s reputation.<\/p>\n\n\n\n<p>And remember &#8211; rebuilding it isn\u2019t that easy.<\/p>\n\n\n\n<p>That\u2019s why monitoring your brand sentiment in real-time is crucial &#8211; so you can address issues before they escalate.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>The best way to measure it is by using AI <a href=\"https:\/\/brand24.com\/blog\/best-sentiment-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"sentiment analysis tools\">sentiment analysis tools<\/a>.<\/p>\n\n\n\n<p>One of the best tools on the market is Brand24.<\/p>\n\n\n\n<p>It monitors the mentions in real- time and presents the sentiment on a graph, making it easy to see how your sentiment changes over time:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997f818&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997f818\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"269\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-9.png\" alt=\"Brand24: Sentiment of Synthesis (line graph)\" class=\"wp-image-172533\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-9.png 989w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-9-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-9-300x82.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-9-248x67.png 248w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><span data-color=\"rgb(255, 242, 204)\" style=\"color: inherit\">Brand24: Sentiment of Synthesi<\/span>a<\/figcaption><\/figure>\n\n\n\n<p>Brand24 also shows each mention and its sentiment individually:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997faa7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997faa7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"208\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-10.png\" alt=\"Negative mention detected by Brand24 and its sentiment\" class=\"wp-image-172534\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-10.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-10-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-10-300x62.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-10-248x52.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative mention detected by Brand24 and its sentiment<\/figcaption><\/figure>\n\n\n\n<p>Additionally, this tool analyzes which sources are driving the biggest negativity:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997fcf7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997fcf7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-11.png\" alt=\"Brand24: Synthesia - sources of negativity\" class=\"wp-image-172535\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-11.png 516w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-11-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-11-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-11-248x144.png 248w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Sources of negativity towards Synthesia<\/figcaption><\/figure>\n\n\n\n<p>And my favorite feature &#8211; Brand24 analyzes the emotions behind the sentiment, helping you understand how people truly feel:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d275997ff3d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d275997ff3d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"298\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-12.png\" alt=\"Brand24: Emotions behind Synthesia's sentiment\" class=\"wp-image-172536\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-12.png 479w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-12-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-12-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-12-248x154.png 248w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Emotions behind Synthesia&#8217;s sentiment<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Do people love you or hate you? Check it out!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"geo-analysis\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">10 Geo Analysis<\/span><\/h3>\n\n\n\n<p>For sure, your startup has an audience not just in your own country but around the world.<\/p>\n\n\n\n<p><strong>Geo analysis<\/strong> will show you the locations of people who<span style=\"font-size: revert; font-family: var(--wp--preset--font-family--base-font);\"> mention your startup<\/span>, are exposed to information about your startup, or engage with you.<\/p>\n\n\n\n<p>Thanks to it, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Identify potential new markets for your product or service<\/p><\/li>\n\n\n\n<li><p>Adapt your marketing and sales efforts to regions where your brand has the biggest potential<\/p><\/li>\n\n\n\n<li><p>Understand where your most active users are coming from so you can optimize your marketing strategies<\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>One of the analytics tools that offers valuable insights into the geographic distribution of mentions is Brand24.<\/p>\n\n\n\n<p>Its Geo Analysis feature displays this data on a map and in a table showing the top 10 countries where your startup is being discussed:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d27599803de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d27599803de\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"397\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-13.png\" alt=\"Brand24: Geo Analysis for Synthesia (map)\" class=\"wp-image-172538\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-13.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-13-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-13-300x160.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-13-248x132.png 248w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Geo Analysis for Synthesia (map)<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2759980628&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2759980628\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-14.png\" alt=\"Brand24: Geo Analysis for Synthesia (table)\" class=\"wp-image-172539\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-14.png 732w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-14-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-14-300x213.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-14-224x159.png 224w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Geo Analysis for Synthesia (table)<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Monitor your performance with Brand24!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benchamark-the-startup\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Tip: Benchmark the startup performance<\/span><\/h2>\n\n\n\n<p>To effectively measure your startup performance, compare it to industry benchmarks.<\/p>\n\n\n\n<p>It&#8217;s very important to <strong>do it regularly<\/strong>!<\/p>\n\n\n\n<p>There are many benefits of benchmarking &#8211; it will help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Identify areas of your startup that need improvement<\/p><\/li>\n\n\n\n<li><p>Gain a better understanding of your market dynamics<\/p><\/li>\n\n\n\n<li><p>Learn (and adopt) competitors&#8217; effective strategies<\/p><\/li>\n\n\n\n<li><p>Measure progress and assess your position in the market<\/p><\/li>\n\n\n\n<li><p>Stay updated on what your competitors are doing<\/p><\/li>\n\n\n\n<li><p>Discover new trends and innovations<\/p><\/li>\n<\/ul>\n\n\n\n<p>I will show you what effective benchmarking looks like! I will use <strong>Brand24&#8217;s Comparison feature<\/strong> for this:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2759980ab4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2759980ab4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-15.png\" alt=\"Performance comparison based on the most important metrics (Brand24) - Synthesia vs. HeyGen\" class=\"wp-image-172540\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-15.png 780w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-15-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-15-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-15-248x145.png 248w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Performance comparison &#8211; Synthesia vs. HeyGen<\/figcaption><\/figure>\n\n\n\n<p>I compared two AI video generator startups, Synthesia and HeyGen.<\/p>\n\n\n\n<p>Let\u2019s walk through the key metrics together:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Total mentions:<\/strong> Synthesia has 4,775 mentions compared to HeyGen\u2019s 2,795.<\/p><\/li>\n\n\n\n<li><p><strong>Positive mentions:<\/strong> 17% of Synthesia&#8217;s mentions are positive, while HeyGen has 16% positive mentions.<\/p><\/li>\n\n\n\n<li><p><strong>Negative mentions:<\/strong> Both startups have the same percentage of negative mentions &#8211; only 2%.<\/p><\/li>\n\n\n\n<li><p><strong>Social media reach:<\/strong> Synthesia\u2019s social media reach is 32 million, while HeyGen&#8217;s reach is only 6.2 million.<\/p><\/li>\n\n\n\n<li><p><strong>Non-social media reach:<\/strong> Synthesia reached 14 million people across non-social media platforms and HeyGen 5.1 million.<\/p><\/li>\n\n\n\n<li><p><strong>Presence Score:<\/strong> Synthesia scores 40\/100, whereas HeyGen scores 36\/100.<\/p><\/li>\n<\/ul>\n\n\n\n<p>Synthesia performs better than HeyGen.<\/p>\n\n\n\n<p>Considering that they are &#8220;the biggest&#8221; in the AI video generator market, it can be concluded that Synthesia is the major player.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Benchmark your performance against competitors!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Conclusion<\/span><\/h2>\n\n\n\n<p>No matter how great your marketing and sales efforts are, your startup risks failure without tracking the right metrics!<\/p>\n\n\n\n<p>But at the same time, it&#8217;s important not to get overwhelmed by tracking too many of them.<\/p>\n\n\n\n<p>That&#8217;s why I\u2019ve highlighted only the most essential metrics. They will help you measure your startup&#8217;s performance and give you a holistic overview.<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Final thoughts:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Not only tracking, but also <strong>analyzing metrics is an essential part<\/strong> of measuring performance. Understanding your data is key to making data-driven decisions.<\/p><\/li>\n\n\n\n<li><p><strong>Advanced tools<\/strong> like Brand24 are <strong>really helpful<\/strong>. They track your performance with the right metrics and provide valuable insights &amp; recommendations to help guide your growth.<\/p><\/li>\n\n\n\n<li><p>Do NOT forget about <strong>benchmarking<\/strong>! Without it, you don&#8217;t have a reference point to determine whether your results are outstanding, average, or poor.<\/p><\/li>\n<\/ul>\n\n\n\n<p>Tracking metrics has never been easier \ud83d\udc49 <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" target=\"_blank\" rel=\"noopener\" title=\"Try Brand24 for free\">Try Brand24 for free<\/a> &#8211; gain valuable insights and make data-driven decisions!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to measure your startup performance? This article will show you! Learn how to track and analyze the right metrics to make data-driven decisions!<\/p>\n","protected":false},"author":84,"featured_media":172519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-172517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/172517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=172517"}],"version-history":[{"count":18,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/172517\/revisions"}],"predecessor-version":[{"id":179389,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/172517\/revisions\/179389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/172519"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=172517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=172517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=172517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}