{"id":172961,"date":"2025-02-28T15:14:58","date_gmt":"2025-02-28T14:14:58","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=172961"},"modified":"2026-04-13T09:34:22","modified_gmt":"2026-04-13T07:34:22","slug":"market-presence","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/market-presence\/","title":{"rendered":"5 Proven Tips to Increase Market Presence in 2026"},"content":{"rendered":"\n<p><strong>Market presence is like a black hole &#8211; you can&#8217;t see it directly, but it constantly affects everything in its gravity field. But, unlike the gargantuan black hole, the market presence is something you can control and grow intentionally.<\/strong><\/p>\n\n\n\n<p>If you want to know how to do it &#8211; you&#8217;re in the right place!<\/p>\n\n\n\n<p>Without ado, let me present 5 concrete &amp; actionable tips to increase your market presence.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>Market presence<\/b> has a tangible business impact because it shapes how visible &#038; influential your brand is. Strengthening it requires data-driven insights, quality content, and using the right distribution channels.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\"><strong>What is Market Presence? Definition<\/strong><\/h2>\n\n\n\n<p><strong>Market presence<\/strong> refers to how well a company or brand is established and recognized within a particular market or industry.<\/p>\n\n\n\n<p>In other words, it reflects the level of visibility, influence, recognition, and reputation a brand holds in the marketplace.<\/p>\n\n\n\n<p>Market presence itself is not a single indicator or metric but rather a broad concept shaped by various factors, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Brand awareness<\/strong><\/a><strong> <\/strong>&#8211; how recognizable a brand is among its target audience;<\/li>\n\n\n\n<li><strong>Market share<\/strong> &#8211; the portion of a market a brand controls;<\/li>\n\n\n\n<li><strong>Market penetration<\/strong> &#8211; the % of customers who are already using a brand\u2019s product or service compared to the total market size;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Brand reputation<\/strong><\/a> &#8211; the overall public perception of a brand;<\/li>\n\n\n\n<li><strong>Geographic presence<\/strong> &#8211; the countries and regions where the company operates;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/what-is-competitive-benchmarking\/\" target=\"_blank\" rel=\"noopener\" title=\"Competitive benchmarking\"><strong>Competitive benchmarking<\/strong><\/a> &#8211; how the brand compares to industry rivals in terms of visibility, influence, and meeting customer expectations;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Brand visibility<\/strong><\/a><strong> <\/strong>&#8211; how easily people can spot and recognize the brand.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Boost your Market Presence now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=332\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Why is Market Presence important?<\/strong><\/h2>\n\n\n\n<p>A <strong>strong market presence<\/strong> means a company is well-known, widely recognized, and actively engaged with its target audience.<\/p>\n\n\n\n<p>Such a well-established market presence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increases<\/strong> sales &amp; business growth;<\/li>\n\n\n\n<li><strong>Attracts<\/strong> new customers;<\/li>\n\n\n\n<li><strong>Builds up<\/strong> your position over your competitors;<\/li>\n\n\n\n<li><strong>Strengthens<\/strong> investor confidence &amp; impact positively on stock prices;<\/li>\n\n\n\n<li><strong>Helps <\/strong>in talent acquisition &amp; employee retention.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How to determine your Market Presence fast?<\/strong><\/h2>\n\n\n\n<p>Discovering your brand&#8217;s market presence sounds like a tedious and time-consuming challenge. But there is <strong>one simple way to assess it immediately<\/strong>.<\/p>\n\n\n\n<p>Brand24 &#8211; an AI-supported <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> tool that allows you to track &amp; analyze brand mentions published elsewhere online &#8211; includes one special <strong>metric designed to discover your actual market presence<\/strong>.<\/p>\n\n\n\n<p>It&#8217;s called &#8211; attention, attention &#8211; the <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Presence Score<\/a>.<\/p>\n\n\n\n<p>In short, the <strong>Presence Score represents the market popularity and recognizability<\/strong> of a brand, business, product, or topic in a given period.<\/p>\n\n\n\n<p>The higher the score, the more significant your presence is compared to your market competitors.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561aef9b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561aef9b9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_presence_score-1140x622.jpg\" alt=\"brand24 ai powered market presence score\" class=\"wp-image-172977\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_presence_score-1140x622.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_presence_score-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_presence_score-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_presence_score-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Presence Score is the simplest metric to check your market presence immediately<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>5 tips and tricks to increase Market Presence<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1\"><strong>01 Use brand-tailored recommendations<\/strong><\/h3>\n\n\n\n<p>Each journey of a thousand miles begins with a single step. And this first step is usually the most difficult one.<\/p>\n\n\n\n<p>Fortunately, there is an easy way to take this initial move in your journey to increasing market presence: <strong>ask the AI to share some brand-tailored recommendations<\/strong>.<\/p>\n\n\n\n<p>Here&#8217;s how you can do it in practice.<\/p>\n\n\n\n<p>ChatGPT is usually the first choice when people think about <a href=\"https:\/\/brand24.com\/blog\/ai-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI software<\/a>.<\/p>\n\n\n\n<p>So, I prompted it to share the top 5 personalized, real-life, and data-driven ideas on what the DJI brand can do to increase its market presence.<\/p>\n\n\n\n<p>7 seconds later, I received a ready-made list of strategies to improve the brand&#8217;s marketing efforts and use gamification to engage users.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561aefecb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561aefecb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1021\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_chatgpt-1140x1021.jpg\" alt=\"chatgpt for market presence\" class=\"wp-image-172976\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_chatgpt-1140x1021.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_chatgpt-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_chatgpt-300x269.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_chatgpt-177x159.jpg 177w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_chatgpt.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">ChatGPT can generate nice but way too general ideas to strengthen a market presence<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover your actual Market Presence!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=332\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Main advantage of using ChatGPT for recommendations? <\/strong>It was fast! Much faster than any other research process.<\/li>\n\n\n\n<li><strong>Main disadvantage? <\/strong>Accuracy. ChatGPT&#8217;s recommendations are way too general. No wonder since ChatGPT relies solely on publicly available data.<\/li>\n\n\n\n<li><strong>The solution? <\/strong>Use a more specialized AI tool that access brand-specific data.<\/li>\n<\/ul>\n\n\n\n<p>One such tool is Brand24&#8217;s feature named <a href=\"https:\/\/brand24.com\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI Insights<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561af04f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561af04f2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights-1140x540.jpg\" alt=\"brand24 ai insights\" class=\"wp-image-172975\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights-1140x540.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights-300x142.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights-248x117.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Thanks to internal data, AI Insights generate very personalized tips to enhance market presence<\/figcaption><\/figure>\n\n\n\n<p><strong>AI Insights is a kind of machine learning-powered report<\/strong> designed to present automatic &amp; personalized insights, trends, and &#8211; yes! &#8211; recommendations.<\/p>\n\n\n\n<p>Its huge advantage over ChatGPT, Gemini, DeepSeek, and other AI tools is that it relies on <strong>internal project data<\/strong>.<\/p>\n\n\n\n<p>So, I checked the AI Insights&#8217; recommendations for the DJI brand. Unsurprisingly, they&#8217;re <strong>much more tailored and actionable<\/strong> than ChatGPT would ever produce!<\/p>\n\n\n\n<p>For example, according to these recommendations, DJI can boost its market presence by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adjusting its marketing strategy to the new product launch (DJI Osmo Mobile 7);<\/li>\n\n\n\n<li>Enhance cross-product strategy to attract potential new customers;<\/li>\n\n\n\n<li>Address negative sentiment to enhance customer satisfaction.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561af09f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561af09f8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"646\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights_recommendations.jpg\" alt=\"brand24 ai insights recommendations\" class=\"wp-image-172974\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights_recommendations.jpg 997w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights_recommendations-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights_recommendations-300x194.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_insights_recommendations-245x159.jpg 245w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand-tailored recommendations from AI Insights<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2\"><strong>02 Strengthen brand awareness through content marketing<\/strong><\/h3>\n\n\n\n<p>Content marketing has a huge advantage over other types of marketing (like paid advertising). It targets individuals or businesses <strong>already interested in your industry, products, or brand<\/strong>.<\/p>\n\n\n\n<p>Think about it this way: if someone stumbles upon your content, he probably was actively looking for it, i.e., by typing a query to Google, YouTube, or social media platforms.<\/p>\n\n\n\n<p>If you offer a solution to his problem, answer his question, or provide valuable insights, you<strong> immediately position your brand as a trusted source of information<\/strong>.<\/p>\n\n\n\n<p>This not only builds thought leadership but also increases the likelihood that he will engage further with your content, explore your offerings, and eventually convert into a lead or a customer.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561af0ff7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561af0ff7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic.jpg\" alt=\"market presence infographic 1\" class=\"wp-image-172973\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic.jpg 1080w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic-248x159.jpg 248w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Another advantage of content marketing is that it&#8217;s a <strong>long-term game<\/strong>. What do I mean?<\/p>\n\n\n\n<p>Once you create evergreen content, it continues to attract visitors, build your brand expertise, and generate leads over time. <\/p>\n\n\n\n<p>So, the article published today will continue to bring fruits for months or even years.<\/p>\n\n\n\n<p>As you can see, content marketing both <strong>strengthens your market presence<\/strong> and brings<strong> long<\/strong>&#8211;<strong>lasting &amp; tangible benefits<\/strong>.<\/p>\n\n\n\n<p>I have one more good news for you! <\/p>\n\n\n\n<p>There are so many content formats that you surely can find the one that suits your preferences, brand, and audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Articles and blog posts<\/li>\n\n\n\n<li>Videos, including short forms<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Social media content<\/li>\n\n\n\n<li>E-books &amp; whitepapers<\/li>\n\n\n\n<li>Webinars &amp; online courses<\/li>\n\n\n\n<li>Case studies<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3\"><strong>03 Use the most effective channels<\/strong><\/h3>\n\n\n\n<p>Building a strong market presence requires an omnichannel approach. However, this doesn&#8217;t mean that all channels are equally important.<\/p>\n\n\n\n<p>To make it as clear as possible: if you want to maximize your productivity, you should <strong>focus on the most reach-efficient channels<\/strong>!<\/p>\n\n\n\n<p>The key here is not to <strong>avoid a trap of biases<\/strong>.<\/p>\n\n\n\n<p>I&#8217;ll explain it to you with a real-life example.<\/p>\n\n\n\n<p>I used <strong>Brand24&#8217;s AI Metrics Analysis<\/strong> to discover DJI&#8217;s top online channels. It turned out that most of the brand&#8217;s mentions come from social media, specifically Instagram.<\/p>\n\n\n\n<p>The conclusion is that DJI should pivot on its social media presence. Am I right?<\/p>\n\n\n\n<p>Well&#8230; not exactly.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561af18b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561af18b9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"786\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis-1140x786.jpg\" alt=\"The Brand24 AI Metrics Analysis presents your top channels\" class=\"wp-image-172972\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis-1140x786.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis-300x207.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis-231x159.jpg 231w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24 AI Metrics Analysis presents channels that generate most of the mentions<\/figcaption><\/figure>\n\n\n\n<p>The high volume of <a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram mentions<\/a> doesn&#8217;t automatically mean that this channel is the most reach-efficient. And that&#8217;s what we&#8217;re looking for.<\/p>\n\n\n\n<p>I dug a bit deeper (again, with the AI Metrics Analysis) and discovered that, in fact, DJI&#8217;s most impactful channels are video platforms!<\/p>\n\n\n\n<p>We can paraphrase it like that: <strong>if one picture is worth a thousand words, one DJI&#8217;s YouTube video is worth a thousand Instagram posts<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561af1da5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561af1da5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"409\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis_reach_efficiency-1140x409.jpg\" alt=\"brand24 ai metrics analysis\" class=\"wp-image-172971\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis_reach_efficiency-1140x409.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis_reach_efficiency-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis_reach_efficiency-300x108.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis_reach_efficiency-248x89.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_ai_metrics_analysis_reach_efficiency.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The AI Metrics Analysis showing the most reach efficient channels for the DJI brand<\/figcaption><\/figure>\n\n\n\n<p>Remember, though, that <strong>ultimately, it&#8217;s up to you and your preferences on which channel you should focus on<\/strong>.<\/p>\n\n\n\n<p>I mean, if you, for example, don&#8217;t feel comfortable creating video content and prefer Instagram, that&#8217;s totally fine!<\/p>\n\n\n\n<p>It&#8217;s better to focus on what resonates with you and where you feel like a kid in a candy store. <\/p>\n\n\n\n<p>Because when you force yourself to do something you hate, <strong>you risk a quick burnout<\/strong>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover your most effective channels &#038; boost your Market Presence!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=332\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id4\"><strong>04 Start cross-platform influence<\/strong><\/h3>\n\n\n\n<p>No matter your channel preferences, <strong>relying on a single one is risky<\/strong>.<\/p>\n\n\n\n<p>Social media algorithms change, platforms rise and fall, and audience behaviors shift. To ensure a strong market presence, you need to establish <strong>influence across multiple platforms<\/strong>.<\/p>\n\n\n\n<p>This doesn\u2019t mean you should be active on every possible platform.<\/p>\n\n\n\n<p>Instead, <strong>focus on a few key channels where your audience is most engaged<\/strong> and find smart ways to make the most of them.<\/p>\n\n\n\n<p>The two most practical things you can do are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Repurpose content across platforms<\/strong>. A blog post can become a LinkedIn article, an Instagram carousel, a Twitter thread, and a YouTube video. Maximize every piece of content!<\/li>\n\n\n\n<li><strong>Engage with influencers and thought leaders<\/strong>, Collaborate with industry leaders to tap into their audience, strengthen your credibility, and boost your market presence.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561af277f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561af277f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic_2.jpg\" alt=\"market presence infographic 2\" class=\"wp-image-172970\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic_2.jpg 1080w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic_2-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic_2-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic_2-248x159.jpg 248w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Okay, and how to find the right influencers for your brand?<\/p>\n\n\n\n<p>My favorite way is the <strong>Brand24&#8217;s Influencers Tab &amp; Analysis<\/strong>.<\/p>\n\n\n\n<p>Thanks to Influencers Tab, you can quickly check <strong>the most impactful profiles speaking<\/strong> about you, your brand, your competition, or even the whole industry throughout all online channels.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561af2d1c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561af2d1c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"452\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_tab-1140x452.jpg\" alt=\"brand24 ai-powered influencer tab\" class=\"wp-image-172969\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_tab-1140x452.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_tab-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_tab-300x119.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_tab-248x98.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Influencer Tab listing the most impactful profiles<\/figcaption><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/brand24.com\/influencer-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Influencer Analysis<\/a> goes one step further. It presents your most impactful brand ambassadors &amp; haters by their <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"\">share of voice<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561af3177&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561af3177\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"455\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_analysis-1140x455.jpg\" alt=\"brand24 ai influencer analysis\" class=\"wp-image-172968\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_analysis-1140x455.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_analysis-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_analysis-300x120.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_analysis-248x99.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_influencer_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Influencer Analysis shows both your top brand ambassadors and the most hateful haters<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id5\"><strong>05 Provide an exceptional customer experience<\/strong><\/h3>\n\n\n\n<p>No matter how strong your marketing efforts are, your <strong>market presence will suffer<\/strong> if customers have a negative experience with your brand.<\/p>\n\n\n\n<p>Today, customer experience (CX) is a <strong>key differentiator<\/strong>, often more important than price or product features. How much?<\/p>\n\n\n\n<p>Well, <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2023\/06\/26\/100-customer-experience-stats-for-2023\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to Forbes<\/a>, as many as <strong>97% of consumers claim that customer service is a key factor for staying loyal to a brand<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561af3808&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561af3808\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic_3.jpg\" alt=\"market presence infographic 3\" class=\"wp-image-172967\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic_3.jpg 1080w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic_3-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic_3-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_infographic_3-248x159.jpg 248w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>So, how can you create an outstanding customer experience that boosts your brand\u2019s market presence?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customers expect quick responses<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">a fast response time is a top-one factor in judging a customer experience as good<\/a>. So, whether they reach out via social media, email, or live chat, <strong>speed matters<\/strong>.<\/p>\n\n\n\n<p>Therefore, <strong>automate<\/strong> your communication where possible and <strong>follow up<\/strong> with your customers to ensure that you resolve their issues in a timely manner.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitor your brand&#8217;s sentiment.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>People discuss your brand everywhere &#8211; on social media, forums, review sites, and news articles. And it&#8217;s certainly not always all compliments.<\/p>\n\n\n\n<p><strong>Keep your finger on the pulse with Brand24\u2019s <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment Analysis\">Sentiment Analysis<\/a>.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561af3eaf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561af3eaf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_sentiment_analysis-1140x564.jpg\" alt=\"brand24 ai sentiment analysis to check market presence\" class=\"wp-image-172966\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_sentiment_analysis-1140x564.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_sentiment_analysis-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_sentiment_analysis-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_sentiment_analysis-248x123.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_sentiment_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Sentiment Analysis chart is very intuitive<\/figcaption><\/figure>\n\n\n\n<p>It tracks online mentions in real-time, helping you quickly identify whether the conversation around your brand is <strong>positive, neutral, or negative.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Uncover the full potential of sentiment analysis and explore <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis-examples\/\" target=\"_blank\" rel=\"noopener\" title=\"\">inspiring real-world examples of sentiment analysis<\/a>.<\/p>\n\n\n\n<p>You can also set <strong>Storm Alerts<\/strong>, which will immediately notify you about a sudden rise in your brand mentions &#8211; whether it\u2019s a surge of positive buzz or an emerging crisis.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9561b001d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9561b001d0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"424\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_storm_alerts-1140x424.jpg\" alt=\"brand24 ai-boosted storm alerts\" class=\"wp-image-172965\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_storm_alerts-1140x424.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_storm_alerts-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_storm_alerts-300x112.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_storm_alerts-248x92.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_presence_brand24_storm_alerts.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Getting ready to a storm<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Never miss any brand mention &#038; take care of your market presence!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=332\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"concl\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>A strong market presence doesn\u2019t happen by accident. It\u2019s built through strategic actions and continuous improvement.<\/p>\n\n\n\n<p>Using <strong>brand-tailored recommendations<\/strong> helps you process a large volume of data to make accurate decisions that strengthen your visibility.<\/p>\n\n\n\n<p>Including different types of <strong>content marketing<\/strong> ensures long-term brand awareness and positions you as an industry authority.<\/p>\n\n\n\n<p>Focusing on <strong>the most effective channels<\/strong> prevents wasted effort and maximizes reach.<\/p>\n\n\n\n<p>Expanding across <strong>multiple platforms<\/strong> safeguards against algorithm changes and audience shifts.<\/p>\n\n\n\n<p>Finally, remember about <strong>exceptional customer experience.<\/strong> Happy customers are loyal customers who can spread good news about your company!<\/p>\n\n\n\n<p>If you wisely combine those strategies with using the right tools, like <strong>Brand24, <\/strong>I guarantee that your market presence will grow stronger, more recognizable, and harder to ignore.<\/p>\n\n\n\n<p>And soon, it&#8217;s your brand will be the one shaping the conversation, not just joining it.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A strong market presence has a tangible impact on business<\/strong>. It increases sales, attracts new customers, builds competitive advantage, encourages investors, and helps in talent acquisition.<\/li>\n\n\n\n<li><strong>The fastest and easiest way to discover your market presence is to use Brand24&#8217;s indicator, the Presence Score<\/strong>.<\/li>\n\n\n\n<li><strong>Use the most effective channels <\/strong>but under two conditions: do what you really like and never rely solely on just one channel.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=332\" title=\"Start the Brand24 14-day free trial\">Start the Brand24 14-day free trial<\/a> and build up your market presence immediately!<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A strong market presence is a huge boost to your business! Curious how to grow your market presence? Here are the top 5 go-to tips!<\/p>\n","protected":false},"author":83,"featured_media":172979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[],"class_list":["post-172961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/172961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=172961"}],"version-history":[{"count":13,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/172961\/revisions"}],"predecessor-version":[{"id":180359,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/172961\/revisions\/180359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/172979"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=172961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=172961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=172961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}