{"id":173084,"date":"2025-03-07T11:04:07","date_gmt":"2025-03-07T10:04:07","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=173084"},"modified":"2026-04-13T10:14:10","modified_gmt":"2026-04-13T08:14:10","slug":"airbnb-competitors","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/airbnb-competitors\/","title":{"rendered":"Top 5 Biggest Airbnb Competitors in 2026 [Data-Backed Analysis]"},"content":{"rendered":"\n<p>Would you believe the shocking truth that Airbnb is 2.5 times more popular than its top five competitors combined?! It may sound unbelievable, but that&#8217;s exactly what the data on brand awareness and online presence reveals.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\nAirbnb is the strongest but not the only player in the vacation rental industry. The most noteworthy <b>Airbnb competitors<\/b> are <b>Booking.com<\/b> (rules in Europe), <b>Agoda<\/b> (top in Asia), and <b>Expedia<\/b> (comprehensive travel services). And that&#8217;s just the beginning!\n<\/p>\n\n\n\n<p>Airbnb is one of the most recognizable brands in the world. For me, it lies on the same shelf as Apple, Tesla, or McDonald&#8217;s.<\/p>\n\n\n\n<p>I know it may sound like an exaggeration, but I&#8217;m honest with you. I guess my perception is related to the way I live &#8211; always on the move.<\/p>\n\n\n\n<p>Therefore, for me and other travelers seeking unique accommodations, Airbnb is extremely familiar, and visiting their site is one of the first things to do when planning another adventure.<\/p>\n\n\n\n<p>Okay, but there are more sites like Airbnb! It&#8217;s not the only player in the game.<\/p>\n\n\n\n<p><strong>To see how it compares, we need to break things down into three phases:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Discovering<\/strong> which <strong>Airbnb alternatives<\/strong> play the most significant roles in the vacation rental market.<\/li>\n\n\n\n<li><strong>Examining<\/strong> the current Airbnb <strong>performance<\/strong>.<\/li>\n\n\n\n<li><strong>Benchmarking<\/strong> Airbnb with its <strong>competitors<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hiwtodiscover\"><strong>How to discover top Airbnb competitors?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"googlesearch\"><strong>01 Google search<\/strong><\/h3>\n\n\n\n<p>Good old Uncle Google is a <strong>great starting point<\/strong> for discovering Airbnb competitors, especially since it shows Competitor Carousels at the top of search results.<\/p>\n\n\n\n<p>The results are based on <strong>search trends<\/strong> and <strong>publicly available data sources<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a22a1c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a22a1c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"390\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search-1140x390.jpg\" alt=\"Google Airbnb Competitors Carousel\" class=\"wp-image-173101\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search-1140x390.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search-300x103.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search-248x85.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_google_search.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Airbnb Competitors Carousel<\/figcaption><\/figure>\n\n\n\n<p>Google search works well for giving a quick snapshot but <strong>requires follow-up research<\/strong> to discover which companies are the top Airbnb competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mediamonitorinz\"><strong>02 AI-powered media monitoring tool<\/strong><\/h3>\n\n\n\n<p><strong>A great way to do such follow-up research is by using an AI-powered <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> tool like Brand24.<\/strong><\/p>\n\n\n\n<p>In short, Brand24 tracks and analyzes brand mentions published on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media, i.e., Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Telegram, Twitch, and Bluesky;<\/li>\n\n\n\n<li>News sites, blogs, video platforms, podcasts &amp; other websites;<\/li>\n\n\n\n<li>Newsletters and review platforms.<\/li>\n<\/ul>\n\n\n\n<p>It does so with the help of AI-powered features like <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Brand Assistant\">AI Brand Assistant<\/a>. <\/p>\n\n\n\n<p>It&#8217;s <strong>similar <\/strong>to ChatGPT<strong>, but better<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a22f2a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a22f2a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"918\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_brand_assistant.jpg\" alt=\"brand24 ai brand assistant\" class=\"wp-image-173100\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_brand_assistant.jpg 1023w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_brand_assistant-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_brand_assistant-300x269.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_brand_assistant-177x159.jpg 177w\" sizes=\"auto, (max-width: 1023px) 100vw, 1023px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24&#8217;s AI Brand Assistant looks simply but it&#8217;s incredibly powerful weapon!<\/figcaption><\/figure>\n\n\n\n<p>The Brand Assistant&#8217;s advantage over ChatGPT (and other similar tools) is its <strong>access to internal data<\/strong>.<\/p>\n\n\n\n<p>Unlike general AI tools, which rely on publicly available information, the Brand Assistant leverages <strong>real-time data from thousands of online sources<\/strong>.<\/p>\n\n\n\n<p>In other words, thanks to detailed information about Airbnb &#8211; like the <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"sentiment analysis\">sentiment analysis<\/a> &#8211; that comes from brand mentions tracking, the Brand Assistant provides much more accurate and data-backed <a href=\"https:\/\/brand24.com\/blog\/competitor-research\/\" target=\"_blank\" rel=\"noopener\" title=\"competitor research\">competitor research<\/a>.<\/p>\n\n\n\n<p>Look at this. <\/p>\n\n\n\n<p>I asked the Brand Assistant to list the top 5 Airbnb competitors.<\/p>\n\n\n\n<p>After a <strong>few seconds<\/strong>, I received a list with <strong>real-time data<\/strong> explaining why these companies pose the most significant challenge to Airbnb.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>The top 5 alternatives to Airbnb:<br><br>\n\n\u2b50 Booking.com<br>\n\n\u2b50 Vrbo<br>\n\n\u2b50 Agoda<br>\n\n\u2b50 Expedia<br>\n\n\u2b50 HomeToGo<\/b>\n<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best AI-powered media monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=335\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seotool\"><strong>03 SEO research tool<\/strong><\/h3>\n\n\n\n<p>You can double-check your research with an SEO research tool like Semrush.<\/p>\n\n\n\n<p>It provides insights into <strong>organic competitors<\/strong>, showing which platforms rank for similar vacation rental-related keywords as Airbnb.<\/p>\n\n\n\n<p>By analyzing organic search traffic, keyword overlaps, and visibility trends, Semrush helps identify competitors that are <strong>actively competing with Airbnb in search engine results<\/strong>.<\/p>\n\n\n\n<p>This adds another layer of data-driven analysis to your competitive research.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a237cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a237cc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"726\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush-1140x726.jpg\" alt=\"Semrush's Airbnb competitors analysis mostly overlays the Brand24's research\" class=\"wp-image-173099\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush-1140x726.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_semrush.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush&#8217;s Airbnb competitors analysis mostly overlays the Brand24&#8217;s research<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"airbnbdoing\"><strong>How&#8217;s Airbnb doing in 2026?\u00a0<\/strong><\/h2>\n\n\n\n<p>We discovered how to find the most significant players in the vacation rental industry. <\/p>\n\n\n\n<p>Now, let&#8217;s check the actual condition of the Airbnb brand. How is it doing in 2026?<\/p>\n\n\n\n<p>The best starting point is the Brand24&#8217;s <strong>Analysis tab<\/strong>.<\/p>\n\n\n\n<p>On the right, you&#8217;ll see a simple &#8220;Overview&#8221; matrix presenting the most important <a href=\"https:\/\/brand24.com\/blog\/brand-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand metrics<\/a>. I limited the period to the last two weeks of February (15th to 28th).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a23bfe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a23bfe\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"879\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis.jpg\" alt=\"ai-powered brand24 analysis tab\" class=\"wp-image-173102\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis.jpg 886w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis-300x298.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_analysis-160x159.jpg 160w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24 Analysis overview with the most essential brand awareness metrics<\/figcaption><\/figure>\n\n\n\n<p>Alternatively, you can click on &#8220;See detailed comparison&#8221; to benchmark Airbnb&#8217;s present and past performance.<\/p>\n\n\n\n<p>All right, and which indicators should you focus on to check the vacation rental platform&#8217;s <a href=\"https:\/\/brand24.com\/blog\/market-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">market presence<\/a>?<\/p>\n\n\n\n<p><strong>These are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total number of mentions<\/strong> &#8211; shows how many times the brand name was used in online discussions. Airbnb has <strong>85,000<\/strong>.<\/li>\n\n\n\n<li><strong>Number of positive mentions <\/strong>&#8211; presents how many mentions had a positive sentiment, and what&#8217;s their share of the total number of mentions. Airbnb has <strong>21,000 (26% of total)<\/strong><\/li>\n\n\n\n<li><strong>Number of negative mentions <\/strong>&#8211; shows<strong> <\/strong>how many mentions had a negative sentiment, and what&#8217;s their share of the total number of mentions. Airbnb has <strong>3585 (5% of total).<\/strong><\/li>\n\n\n\n<li><strong>Social media reach <\/strong>&#8211; indicates how many people could have seen Airbnb mentions on social media platforms. Airbnb reached <strong>302 million <\/strong>social media users.<\/li>\n\n\n\n<li><strong>Non-social reach <\/strong>&#8211; analogically, presents how many people could have seen Airbnb mentions on non-social sources (news sites, blogs, podcasts, etc.). Using non-social sources, Airbnb reached <strong>221 million <\/strong>people.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a2407e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a2407e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"1038\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_overview.jpg\" alt=\"brand24 ai table for comparison\" class=\"wp-image-173114\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_overview.jpg 1136w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_overview-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_overview-300x274.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_overview-174x159.jpg 174w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions and their reach in one table<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Main source of reach<\/strong> &#8211; underlines which source of mentions reaches the most people. In the case of Airbnb, these are <strong>videos<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a24445&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a24445\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"889\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_reach_dominance.jpg\" alt=\"brand24 ai metrics analysis\" class=\"wp-image-173097\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_reach_dominance.jpg 1133w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_reach_dominance-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_reach_dominance-300x235.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_reach_dominance-203x159.jpg 203w\" sizes=\"auto, (max-width: 1133px) 100vw, 1133px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The &#8220;reach dominance&#8221; chart in the Brand24&#8217;s AI Metrics Analysis<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overall sentiment<\/strong> &#8211; the snapshot of how the brand is perceived in online discussions. <strong>For Airbnb, it&#8217;s 70% neutral, 26% positive, and 5% negative<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a2481e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a2481e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1037\" height=\"909\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_sentiment_breakdown.jpg\" alt=\"brand24 ai sentiment analysis\" class=\"wp-image-173096\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_sentiment_breakdown.jpg 1037w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_sentiment_breakdown-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_sentiment_breakdown-300x263.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_sentiment_breakdown-181x159.jpg 181w\" sizes=\"auto, (max-width: 1037px) 100vw, 1037px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment breakdown presents a quick sentiment overview<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Main source of positive sentiment<\/strong> &#8211; so the platform or channel with the highest share of positive mentions. Airbnb enjoys the most positive sentiment on <strong>Instagram<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a24bd3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a24bd3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"892\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_positive_source.jpg\" alt=\"brand24 ai metrics analysis source of positive mentions\" class=\"wp-image-173095\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_positive_source.jpg 1112w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_positive_source-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_positive_source-300x241.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_positive_source-198x159.jpg 198w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Another chart from the AI Metrics Analysis &#8211; the main source of positive mentions<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Main source of negative sentiment <\/strong>&#8211; so the platform or channel with the highest share of negative mentions. Airbnb suffers the most negative sentiment on <strong>X (Twitter)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a24fa9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a24fa9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"852\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis-1140x852.jpg\" alt=\"brand24 ai metrics analysis negativity chart\" class=\"wp-image-173094\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis-1140x852.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis-300x224.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis-213x159.jpg 213w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_ai_metrics_analysis.jpg 1177w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X (Twitter) is obviously a cosy home for Airbnb haters!<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"Presence Score\">Presence Score<\/a><\/strong> &#8211; the metric presenting Airbnb&#8217;s online popularity in a given time. For Airbnb, it&#8217;s <strong>79<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a25371&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a25371\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"613\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score-1140x613.jpg\" alt=\"brand24 ai presence score\" class=\"wp-image-173093\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score-1140x613.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">79 is a really impressive Presence Score!<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Most popular topics around brand <\/strong>&#8211; which subjects generate the most interest when people discuss a particular brand. In the case of Airbnb, these are <strong>business operations, short-term rental impact, and property experiences<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a2575d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a2575d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"883\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis-1140x883.jpg\" alt=\"brand24 ai topics analysis\" class=\"wp-image-173092\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis-1140x883.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis-300x232.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis-205x159.jpg 205w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_topics_analysis.jpg 1143w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Another Brand24&#8217;s AI feature &#8211; the Topic Analysis<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emotion analysis <\/strong>&#8211; the more granular overview of feelings. When people talk about Airbnb, the top 3 emotions are <strong>admiration (60.8%), joy (21.2%), and disgust (10.9%<\/strong>).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a25b1d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a25b1d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"741\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis-1140x741.jpg\" alt=\"brand24 ai emotion analysis\" class=\"wp-image-173091\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis-1140x741.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis-300x195.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis-245x159.jpg 245w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_brand24_airbnb_ai_emotion_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 can recognize six specific feelings<\/figcaption><\/figure>\n\n\n\n<p>Now that we have actual data about Airbnb, let&#8217;s see the performance of other vacation rental companies!<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover which emotions does your brand drive!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=335\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"competitorsperformance\"><strong>Top 5 Main Airbnb Competitors Performance in 202<\/strong>6<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bookingcom\"><strong>01 Booking.com<\/strong><\/h3>\n\n\n\n<p>Founded in 1996 in Amsterdam, Booking.com appears as the most significant alternative to Airbnb.<a href=\"https:\/\/www.holidaycottagehandbook.com\/post\/rates-up-in-europe-and-more-growth-for-booking-com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.holidaycottagehandbook.com\/post\/rates-up-in-europe-and-more-growth-for-booking-com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">According to Key Data<\/a>, it&#8217;s also<strong> the most popular platform that offers vacation rentals in Europe<\/strong>.<\/p>\n\n\n\n<p>Frankly speaking, when I am looking for vacation homes or private accommodations during my travels, Booking.com is always my first choice. And yup, I&#8217;m definitely European.<\/p>\n\n\n\n<p><strong>Here&#8217;s a quick snapshot of Booking&#8217;s performance metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions:<\/strong> 6197<\/li>\n\n\n\n<li><strong>Number of positive mentions: <\/strong>1740<\/li>\n\n\n\n<li><strong>Number of negative mentions:<\/strong> 380<\/li>\n\n\n\n<li><strong>Social media reach: <\/strong>4.9 million<\/li>\n\n\n\n<li><strong>Non-social reach:<\/strong> 9.8 million<\/li>\n\n\n\n<li><strong>Main source of reach: <\/strong>News sites<\/li>\n\n\n\n<li><strong>Overall sentiment: <\/strong>29% positive, 7% negative, 54% neutral<\/li>\n\n\n\n<li><strong>Main source of positive sentiment:<\/strong> Instagram<\/li>\n\n\n\n<li><strong>Main source of negative sentiment:<\/strong> Facebook<\/li>\n\n\n\n<li><strong>Presence Score:<\/strong> 42<\/li>\n\n\n\n<li><strong>Most popular topics around brand:<\/strong> booking platform experience, travel tips, Israel-Palestine controversy<\/li>\n\n\n\n<li><strong>Emotion analysis: <\/strong>admiration (59%), joy (20.4%), disgust (17.1%), anger (2%), sadness (0.8%), fear (0.7%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a26313&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a26313\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"742\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_booking.jpg\" alt=\"Airbnb competitors - booking.com\" class=\"wp-image-173113\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_booking.jpg 815w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_booking-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_booking-300x273.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_booking-175x159.jpg 175w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Booking.com overview<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbnb vs. Booking.com<\/strong><\/h4>\n\n\n\n<p>The <a href=\"https:\/\/brand24.com\/use-case\/competitive-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitive analysis<\/a> of Airbnb and Booking.com leaves no doubt &#8211; <strong>Airbnb is much more popular<\/strong> vacation rental space.<\/p>\n\n\n\n<p>Regarding <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand reputation<\/a>, Booking.com&#8217;s only advantage is the higher share of positive mentions (29% vs. 25%).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a26715&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a26715\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"696\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking-1140x696.jpg\" alt=\"booking.com vs Airbnb\" class=\"wp-image-173108\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking-1140x696.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_booking.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The comparison of Airbnb and Booking.com<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"vrbo\"><strong>02 Vrbo<\/strong><\/h3>\n\n\n\n<p>Vrbo (Vacation Rentals by Owner) is an American online marketplace for vacation rentals. <\/p>\n\n\n\n<p>As its name suggests, Vrbo&#8217;s business model is based on <strong>connecting property owners directly with travelers<\/strong> looking for vacation rentals.<\/p>\n\n\n\n<p>Unlike some competitors, Vrbo <strong>focuses exclusively on entire properties<\/strong>, making it a popular choice for families and groups seeking private accommodations.<\/p>\n\n\n\n<p><strong>Here&#8217;s a quick snapshot of Vrbo&#8217;s performance metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions:<\/strong> 6322<\/li>\n\n\n\n<li><strong>Number of positive mentions: <\/strong>1406<\/li>\n\n\n\n<li><strong>Number of negative mentions:<\/strong> 223<\/li>\n\n\n\n<li><strong>Social media reach: <\/strong>10 million<\/li>\n\n\n\n<li><strong>Non-social reach:<\/strong> 15 million<\/li>\n\n\n\n<li><strong>Main source of reach: <\/strong>News sites<\/li>\n\n\n\n<li><strong>Overall sentiment: <\/strong>23% positive, 4% negative, 73% neutral<\/li>\n\n\n\n<li><strong>Main source of positive sentiment:<\/strong> Instagram<\/li>\n\n\n\n<li><strong>Main source of negative sentiment:<\/strong> Other socials (Reddit, Quora, etc.)<\/li>\n\n\n\n<li><strong>Presence Score:<\/strong> 47<\/li>\n\n\n\n<li><strong>Most popular topics around brand:<\/strong> short-term rental regulations, Vrbo booking experiences, and beach vacation destinations<\/li>\n\n\n\n<li><strong>Emotion analysis: <\/strong>admiration (63.5%), joy (21%), disgust (13%), anger (1.1%), sadness (0.9%), fear (0.5%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a26c42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a26c42\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"757\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_vrbo.jpg\" alt=\"Airbnb competitors - vrbo\" class=\"wp-image-173112\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_vrbo.jpg 827w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_vrbo-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_vrbo-300x275.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_vrbo-174x159.jpg 174w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vrbo overview<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best media monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=335\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbnb vs. Vrbo<\/strong><\/h4>\n\n\n\n<p>Similarly to the previous comparison, <strong>Airbnb wins over Vrbo<\/strong> in nearly every aspect. <\/p>\n\n\n\n<p>The only metric where Vrbo performs better is a negative mentions ratio (4% vs. 5%).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a272ba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a272ba\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"687\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo-1140x687.jpg\" alt=\"Airbnb vs vrbo\" class=\"wp-image-173107\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo-1140x687.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_vrbo.jpg 1164w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The comparison of Airbnb and Vrbo<\/figcaption><\/figure>\n\n\n\n<p>Whether you&#8217;re running a hotel or a restaurant, competing with platforms like Airbnb means knowing exactly what your rivals are up to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a class=\"\" href=\"https:\/\/brand24.com\/blog\/hotel-competitive-analysis\/\">Hotel Competitive Analysis<\/a><\/strong>: Discover how top hotels monitor competitors, optimize pricing, and win more bookings.<\/li>\n\n\n\n<li><strong><a class=\"\" href=\"https:\/\/brand24.com\/blog\/restaurant-competitor-analysis\/\">Restaurant Competitor Analysis<\/a><\/strong>: Learn how smart restaurants analyze the competition to boost visibility and drive foot traffic.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"agoda\"><strong>03 Agoda<\/strong><\/h3>\n\n\n\n<p>Agoda is a vacation rental metasearch engine founded in Thailand and registered in Singapore. <\/p>\n\n\n\n<p>It offers one of the richest choices of vacation rental listings, <strong>espiecially in Southeast Asia<\/strong> (Thailand, Vietnam, etc.).<\/p>\n\n\n\n<p><strong>Here&#8217;s a quick snapshot of Agoda&#8217;s performance metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions:<\/strong> 9030<\/li>\n\n\n\n<li><strong>Number of positive mentions: <\/strong>1706<\/li>\n\n\n\n<li><strong>Number of negative mentions:<\/strong> 303<\/li>\n\n\n\n<li><strong>Social media reach: <\/strong>33 million<\/li>\n\n\n\n<li><strong>Non-social reach:<\/strong> 13 million<\/li>\n\n\n\n<li><strong>Main source of reach: <\/strong>News sites<\/li>\n\n\n\n<li><strong>Overall sentiment: <\/strong>19% positive, 3% negative, 78% neutral<\/li>\n\n\n\n<li><strong>Main source of positive sentiment:<\/strong> Video platforms<\/li>\n\n\n\n<li><strong>Main source of negative sentiment:<\/strong> X (Twitter)<\/li>\n\n\n\n<li><strong>Presence Score:<\/strong> 56<\/li>\n\n\n\n<li><strong>Most popular topics around brand: <\/strong>hotel booking information, travel booking platforms, travel guides<\/li>\n\n\n\n<li><strong>Emotion analysis: <\/strong>admiration (70.7%), joy (12.5%), disgust (9.5%), anger (3.8%), sadness (3%), fear (0.5%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a278b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a278b8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"742\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_agoda.jpg\" alt=\"Airbnb competitors - agoda\" class=\"wp-image-173111\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_agoda.jpg 815w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_agoda-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_agoda-300x273.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_agoda-175x159.jpg 175w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Agoda overview<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbnb vs. Agoda<\/strong><\/h4>\n\n\n\n<p>Again, <strong>Airbnb is an undisputed champion<\/strong>. <\/p>\n\n\n\n<p>The only thing that Agoda does better in terms of <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand visibility<\/a> is the better negative-to-total mentions ratio (4% vs. 5%).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a27d19&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a27d19\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda-1140x694.jpg\" alt=\"Airbnb vs agoda\" class=\"wp-image-173106\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda-1140x694.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_agoda.jpg 1148w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The comparison of Airbnb and Agoda<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"expedia\"><strong>04 Expedia<\/strong><\/h3>\n\n\n\n<p>Expedia is much more than just an accommodation rental platform.<\/p>\n\n\n\n<p>In fact, this Expedia Group-owned company is an <strong>online travel agency<\/strong> that you can use to find long and short-term rentals, car rentals, airline tickets, cruise ships, vacation packages, and much more.<\/p>\n\n\n\n<p>Let&#8217;s check the overall <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand awareness<\/a> of this leisure industry tycoon.<\/p>\n\n\n\n<p><strong>Here&#8217;s a quick snapshot of Expedia&#8217;s performance metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions:<\/strong> 8281<\/li>\n\n\n\n<li><strong>Number of positive mentions: <\/strong>1407<\/li>\n\n\n\n<li><strong>Number of negative mentions:<\/strong> 320<\/li>\n\n\n\n<li><strong>Social media reach: <\/strong>11 million<\/li>\n\n\n\n<li><strong>Non-social reach:<\/strong> 28 million<\/li>\n\n\n\n<li><strong>Main source of reach: <\/strong>Other socials (Reddit, Quora, etc.)<\/li>\n\n\n\n<li><strong>Overall sentiment: <\/strong>17% positive, 4% negative, 79% neutral<\/li>\n\n\n\n<li><strong>Main source of positive sentiment:<\/strong> Instagram<\/li>\n\n\n\n<li><strong>Main source of negative sentiment:<\/strong> X (Twitter)<\/li>\n\n\n\n<li><strong>Presence Score:<\/strong> 51<\/li>\n\n\n\n<li><strong>Most popular topics around brand: <\/strong>travel reviews &amp; deals, travel marketing &amp; content, travel industry technology<\/li>\n\n\n\n<li><strong>Emotion analysis: <\/strong>admiration (66.2%), disgust (15.6%), joy (12%), anger (3.2%), sadness (2.4%), fear (0.7%)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a28302&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a28302\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"739\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_expedia.jpg\" alt=\"Airbnb competitors - expedia group\" class=\"wp-image-173110\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_expedia.jpg 806w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_expedia-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_expedia-300x275.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_expedia-173x159.jpg 173w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Expedia overview<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbnb vs. Expedia<\/strong><\/h4>\n\n\n\n<p>Well, I must say I&#8217;m a bit surprised! <\/p>\n\n\n\n<p>Similarly to other Airbnb competitors on the list, <strong>it is not even close<\/strong> to it. Also, Expedia is the only brand on the list with a <strong>higher percentage of disgust than joy<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a2874f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a2874f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1072\" height=\"647\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_expedia.jpg\" alt=\"Airbnb vs expedia\" class=\"wp-image-173105\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_expedia.jpg 1072w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_expedia-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_expedia-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_expedia-248x150.jpg 248w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The comparison of Airbnb and Expedia<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hometogo\"><strong>05 HomeToGo<\/strong><\/h3>\n\n\n\n<p>HomeToGo is a Berlin-based company that lists alternative accommodations in <strong>25 countries<\/strong> across Europe, North America, South America, Australia, and Asia. <\/p>\n\n\n\n<p>It is also the youngest vacation rental company on the list (founded in 2014).<\/p>\n\n\n\n<p><strong>Here&#8217;s a quick snapshot of HomeToGo&#8217;s performance metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of mentions:<\/strong> 1259<\/li>\n\n\n\n<li><strong>Number of positive mentions: <\/strong>555<\/li>\n\n\n\n<li><strong>Number of negative mentions:<\/strong> 10<\/li>\n\n\n\n<li><strong>Social media reach: <\/strong>2 million<\/li>\n\n\n\n<li><strong>Non-social reach:<\/strong> 8 million<\/li>\n\n\n\n<li><strong>Main source of reach: <\/strong>News sites<\/li>\n\n\n\n<li><strong>Overall sentiment: <\/strong>34% positive, 9% negative, 57% neutral<\/li>\n\n\n\n<li><strong>Main source of positive sentiment:<\/strong> News sites<\/li>\n\n\n\n<li><strong>Main source of negative sentiment:<\/strong> TikTok<\/li>\n\n\n\n<li><strong>Presence Score:<\/strong> 38<\/li>\n\n\n\n<li><strong>Most popular topics around brand: <\/strong>vacation rental platforms, HomeToGo business expansion<\/li>\n\n\n\n<li><strong>Emotion analysis: <\/strong>admiration (88.4%), disgust (7.2%), joy (3.9%), anger (0.5%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a28cbf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a28cbf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"740\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_hometogo.jpg\" alt=\"Airbnb competitors - hometogo\" class=\"wp-image-173109\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_hometogo.jpg 817w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_hometogo-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_hometogo-300x272.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_hometogo-176x159.jpg 176w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">HomeToGo overview<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Airbnb vs. HomeToGo<\/strong><\/h4>\n\n\n\n<p>Obviously, <strong>HomeToGo is a much smaller player than Airbnb<\/strong>.<\/p>\n\n\n\n<p>It is worth noting, however, that HomeToGo enjoys a truly <strong>excellent reputation<\/strong>! As many as 45% of mentions have a positive sentiment and only 1% &#8211; a negative one.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a29102&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a29102\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"687\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo-1140x687.jpg\" alt=\"Airbnb vs hometogo\" class=\"wp-image-173104\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo-1140x687.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_airbnb_vs_hometogo.jpg 1175w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The comparison of Airbnb and HomeToGo<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"detailed\"><strong>Detailed Comparison<\/strong><\/h2>\n\n\n\n<p>Now, let&#8217;s look at Airbnb and its advantage over competitors from a bird&#8217;s eye view.<\/p>\n\n\n\n<p>The summary table overviewing the brand&#8217;s performance clearly proves that <strong>Airbnb is a vacation rental market boss<\/strong>. <\/p>\n\n\n\n<p>A real dominator.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a2954b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a2954b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"685\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview-1140x685.jpg\" alt=\"multiple Airbnb competitors\" class=\"wp-image-173117\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview-1140x685.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_general_overview.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24&#8217;s Compare Projects allows you to juxtapose multiple Airbnb competitors!<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\"><strong>Mentions&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>31,148. <\/strong><\/p>\n\n\n\n<p>That&#8217;s the total number of mentions of Booking.com, Agoda, Vrbo, Expedia, and HomeToGo <strong>combined<\/strong>.<\/p>\n\n\n\n<p><strong>85,211.<\/strong><\/p>\n\n\n\n<p>That&#8217;s the total number of Airbnb mentions.<\/p>\n\n\n\n<p><strong>2.7 times more!<\/strong><\/p>\n\n\n\n<p>If you need more convincing evidence of Airbnb&#8217;s power, take a look at this chart. <\/p>\n\n\n\n<p>Forgive my malice, but it looks like <strong>Usain Bolt competing<\/strong> in a 100-meter sprint <strong>with snails<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a29a11&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a29a11\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"398\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions-1140x398.jpg\" alt=\"The mentions volume comparison chart brand24\" class=\"wp-image-173118\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions-1140x398.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions-300x105.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions-248x87.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_mentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The mentions volume comparison chart<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shareofvoice\"><strong>Share of voice&nbsp;<\/strong><\/h3>\n\n\n\n<p>One last comparison view presents two ring charts with the share of voice <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"\">share of voice<\/a>. <\/p>\n\n\n\n<p>Both in the case of reach and mentions <strong>Airbnb takes about 75%<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a29e64&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a29e64\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"450\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice-1140x450.jpg\" alt=\"Share of voice charts\" class=\"wp-image-173115\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice-1140x450.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice-300x119.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice-248x98.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Share of voice charts<\/figcaption><\/figure>\n\n\n\n<p><strong>But that&#8217;s not definite!<\/strong><\/p>\n\n\n\n<p>Brand24 comparison feature allows you to use advanced features, including geolocation. <\/p>\n\n\n\n<p>When I limited the data to <strong>East Asia only, <\/strong>the results presented a completely <strong>different picture<\/strong>.<\/p>\n\n\n\n<p><strong>Agoda<\/strong> becomes an <strong>undisputed leader<\/strong>, with a 44% share of voice in reach and a 48% share of voice in mentions volume.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0243a2a295&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0243a2a295\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"454\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia-1140x454.jpg\" alt=\"Asia share of voice Airbnb\" class=\"wp-image-173116\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia-1140x454.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia-300x120.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia-248x99.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/airbnb_competitors_share_of_voice_asia.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In Southeast Asia they look totally different<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best media monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=335\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The biggest Airbnb competitors are Booking.com, Vrbo, Agoda, Expedia, and HomeToGo<\/strong> because they dominate vacation rental markets in different regions and offer unique services.<\/li>\n\n\n\n<li><strong>No competitor is even close to Airbnb in its overall market presence<\/strong>. However, Booking.com leads in Europe, Agoda rules the Asian market, and HomeToGo has the best reputation, showing potential for growth.<\/li>\n\n\n\n<li><strong>Airbnb excels in brand awareness and global reach<\/strong> but could improve its reputation on X (Twitter) and presence in Asian and European markets.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=335\" title=\"\">Start a Brand24 free 14-day trial<\/a> and discover your exact competitor positioning!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the most influential Airbnb competitors and check out how close (or far) they are from the leader in vacation rental industry!<\/p>\n","protected":false},"author":83,"featured_media":173209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[],"class_list":["post-173084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=173084"}],"version-history":[{"count":21,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173084\/revisions"}],"predecessor-version":[{"id":181899,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173084\/revisions\/181899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/173209"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=173084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=173084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=173084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}