{"id":173413,"date":"2025-11-25T14:22:03","date_gmt":"2025-11-25T13:22:03","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=173413"},"modified":"2026-02-18T12:50:42","modified_gmt":"2026-02-18T11:50:42","slug":"linkedin-analytics-report","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/linkedin-analytics-report\/","title":{"rendered":"LinkedIn Analytics Report: Guide, Template &amp; Examples for 2026"},"content":{"rendered":"\n<p>LinkedIn drives around 3\/4 of B2B social media leads, making it a key business platform in 2026. If you&#8217;re not analyzing your performance there, this is your sign. But how to gather platforms&#8217; data and transform them into insights? In this article, I&#8217;ll show you how to conduct and use LinkedIn analytics reports.<\/p>\n\n\n\n<p>Let&#8217;s dive in!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is a LinkedIn analytics report?<\/h4>\n                <p class=\"acf-key-takeaways__text\">LinkedIn analytics report is a document that gathers and analyzes data about your LinkedIn performance. \r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What should LinkedIn analytics report include?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Depending on your established KPIs, it can cover various metrics. Most reports include engagement, sentiment, follower growth, conversion.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How to get data for LinkedIn analytics report?<\/h4>\n                <p class=\"acf-key-takeaways__text\">You can use LinkedIn data from the analytics page and do the reporting manually or use AI tools that will do most of the work for you.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is a LinkedIn analytics report?<\/strong><\/h2>\n\n\n\n<p>LinkedIn analytics report is basically a summary of how your marketing strategy performs. <\/p>\n\n\n\n<p>It gives you all the juicy details on your <strong>content performance, engagement levels, follower growth, and who&#8217;s actually checking out your stuff<\/strong>.<\/p>\n\n\n\n<p>Whether you&#8217;re trying to build your personal brand or push your company&#8217;s presence &#8211; this report is key.<\/p>\n\n\n\n<p>It <strong>shows you what&#8217;s working and what&#8217;s flopping<\/strong> and gives you the ideas to back up your strategy.<\/p>\n\n\n\n<p>You can use these insights to level up your content, better connect with your audience, and finally &#8211; see results from all that time you&#8217;re spending creating LinkedIn ads and posts.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Report your LinkedIn performance!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=338\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"template\"><strong>LinkedIn analytics report template<\/strong><\/h2>\n\n\n\n<p>My best tip for LinkedIn reporting is to use AI tools. Take a look below. In the green box, I listed 3 LinkedIn analytics reports that I generated using <a href=\"https:\/\/brand24.com\/\"><strong>Brand24<\/strong><\/a>.<\/p>\n\n\n\n<p>It took me like 5 minutes to do.<\/p>\n\n\n\n<p>I believe that action speaks louder than words &#8211; so I highly encourage you to use these report templates and see for yourself how it works.<\/p>\n\n\n<style>.acf-downloads{border-radius:20px;background-color:#e8f4ee;padding:30px 20px}@media(min-width: 768px){.acf-downloads{padding:41px 44px 33px 50px}}.acf-downloads__header{display:flex;align-items:center;gap:20px;margin-bottom:15px}@media(min-width: 768px){.acf-downloads__header{margin-bottom:25px}}.acf-downloads__title{font-size:18px;line-height:20px;font-weight:600}.acf-downloads__download a{display:flex;gap:20px;align-items:center;font-size:18px;line-height:34px;text-decoration:none;color:#000 !important;text-decoration-color:#000 !important;font-weight:500 !important}.acf-downloads__download a:hover{text-decoration:underline !important}.acf-downloads__download a svg{flex-shrink:0}.acf-downloads--primary{background-color:#00ef88}.acf-downloads--primary .acf-downloads__title,.acf-downloads--primary .acf-downloads__download a{color:#000}.acf-downloads--primary .acf-downloads__download svg path{fill:#000}.acf-downloads--violet{background-color:#000}.acf-downloads--violet .acf-downloads__title,.acf-downloads--violet .acf-downloads__download a{color:#fff !important}.acf-downloads--violet .acf-downloads__download svg path{fill:#bf00ff}.acf-downloads--violet .acf-downloads__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-downloads acf-downloads--default\">\n            <div class=\"acf-downloads__header\">\n                            <div class=\"acf-downloads__icon\">\n                    <svg width=\"27\" height=\"28\" viewBox=\"0 0 27 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.48387 25.375H6.09677V28H3.48387C1.5623 28 0 26.4305 0 24.5V3.5C0 1.56953 1.5623 0 3.48387 0H12.4929C13.4183 0 14.3056 0.366406 14.9589 1.02266L19.8853 5.97187C20.5385 6.62812 20.9032 7.51953 20.9032 8.44922V16.625H18.2903V8.75H13.9355C12.972 8.75 12.1935 7.96797 12.1935 7V2.625H3.48387C3.00484 2.625 2.6129 3.01875 2.6129 3.5V24.5C2.6129 24.9813 3.00484 25.375 3.48387 25.375ZM9.58065 19.25H11.3226C13.0046 19.25 14.371 20.6227 14.371 22.3125C14.371 24.0023 13.0046 25.375 11.3226 25.375H10.4516V27.125C10.4516 27.6063 10.0597 28 9.58065 28C9.10161 28 8.70968 27.6063 8.70968 27.125V20.125C8.70968 19.6437 9.10161 19.25 9.58065 19.25ZM11.3226 23.625C12.0466 23.625 12.629 23.0398 12.629 22.3125C12.629 21.5852 12.0466 21 11.3226 21H10.4516V23.625H11.3226ZM16.5484 19.25H18.2903C19.7329 19.25 20.9032 20.4258 20.9032 21.875V25.375C20.9032 26.8242 19.7329 28 18.2903 28H16.5484C16.0694 28 15.6774 27.6063 15.6774 27.125V20.125C15.6774 19.6437 16.0694 19.25 16.5484 19.25ZM18.2903 26.25C18.7694 26.25 19.1613 25.8563 19.1613 25.375V21.875C19.1613 21.3937 18.7694 21 18.2903 21H17.4194V26.25H18.2903ZM22.6452 20.125C22.6452 19.6437 23.0371 19.25 23.5161 19.25H26.129C26.6081 19.25 27 19.6437 27 20.125C27 20.6063 26.6081 21 26.129 21H24.3871V22.75H26.129C26.6081 22.75 27 23.1437 27 23.625C27 24.1063 26.6081 24.5 26.129 24.5H24.3871V27.125C24.3871 27.6063 23.9952 28 23.5161 28C23.0371 28 22.6452 27.6063 22.6452 27.125V20.125Z\" fill=\"black\"\/>\n<\/svg>                <\/div>\n                        <div class=\"acf-downloads__title\">Click and download report templates:<\/div>\n        <\/div>\n                <div class=\"acf-downloads__downloads\">\n                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\">\n                            <span>Report Template ( general analytics dashboard)<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\">\n                            <span>Report Template (PDF)<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/ljs0aet\" target=\"_blank\">\n                            <span>Competitor Comparison Report Template (PDF)<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<p>These reports are just examples. In reality, you have the possibility of very detailed personalization.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Want to focus on the sentiment you generate?<\/li>\n\n\n\n<li>Want to share this report with your colleagues?<\/li>\n\n\n\n<li>Want to change the period to just one week?<\/li>\n<\/ul>\n\n\n\n<p>No problem &#8211; you decide!<\/p>\n\n\n\n<p>And there are many more filters. I don&#8217;t want to overwhelm you with them here. <\/p>\n\n\n\n<p>If that sounds interesting &#8211; test it for yourself during a free 14-day trial.<\/p>\n\n\n\n<p>Brand24 is an <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\"><strong>AI social listening tool<\/strong><\/a> that tracks and reports your <a href=\"https:\/\/brand24.com\/blog\/marketing-performance\/\" title=\"\">marketing performance<\/a> across multiple sources and various social media platforms.<\/p>\n\n\n\n<p>Data sources include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media (Instagram, Facebook, X (Twitter), TikTok, YouTube, LinkedIn, Reddit, Bluesky, Telegram, Twitch, Pinterest)<\/li>\n\n\n\n<li>News sites<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Forums and review sites<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s why in reports you generate using that tool &#8211; you can include more sources and get a more comprehensive view.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How to generate a LinkedIn analytics report using AI?<\/strong><\/h2>\n\n\n\n<p>Here&#8217;s a step-by-step guide on how I created the reports above. I hope it will make things easier for you.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Set up a project in Brand24 for your keyword &#8211; it should be a unique name to ensure data relevance.&nbsp;<br><br>For example &#8211; <em>Apple<\/em> will get a ton of data related to fruit and not the tech company.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82adf6a7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82adf6a7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-keyword.png\" alt=\"Generating report templates using AI: Set up the project with your unique keyword.\" class=\"wp-image-173421\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-keyword.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-keyword-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-keyword-300x90.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-keyword-248x74.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Generating report templates using AI: Set up the project with your unique keyword.<\/figcaption><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Select the language in which you want to gather data.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82adfbf9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82adfbf9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-language.png\" alt=\"Generating report templates using AI: Select the language in which you want to gather data.\" class=\"wp-image-173422\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-language.png 894w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-language-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-language-300x168.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-language-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-choose-language-248x139.png 248w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Generating report templates using AI: Select the language in which you want to gather data.<\/figcaption><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Go to the \u201cSources\u201d section on the right and choose the platform you want to track \u2013 in this case, <strong>Other Socials<\/strong> (that&#8217;s where LinkedIn is).<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae0027&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae0027\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-sources-filter.png\" alt=\"Generating report templates using AI: Step 3 - Choose the platform you want to track\" class=\"wp-image-173423\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-sources-filter.png 879w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-sources-filter-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-sources-filter-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-sources-filter-248x141.png 248w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Generating report templates using AI: Step 3 &#8211; Choose the platform you want to track.<\/figcaption><\/figure>\n\n\n\n<p>If you want to get only <a href=\"https:\/\/brand24.com\/blog\/linkedin-mentions\/\">LinkedIn mentions<\/a> &#8211; type in &#8220;linkedin.com&#8221; in the &#8220;Domain&#8221; box.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae0a8a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae0a8a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"199\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-domain-filter.png\" alt=\"Filtering to get only LinkedIn data.\" class=\"wp-image-173424\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-domain-filter.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-domain-filter-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-domain-filter-300x60.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-domain-filter-248x49.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtering to get only LinkedIn data.<\/figcaption><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Select the reporting time frame.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae1263&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae1263\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-select-time-frame.png\" alt=\"Generating a LinkedIn report template in Brand24: Step 4 - select the reporting period\" class=\"wp-image-173425\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-select-time-frame.png 443w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-select-time-frame-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-select-time-frame-300x339.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-select-time-frame-141x159.png 141w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Generating a LinkedIn report template in Brand24: Step 4 &#8211; Select the reporting period.<\/figcaption><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Click \u201cGenerate Report\u201d.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae1689&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae1689\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-filter-sources.png\" alt=\"Generating a LinkedIn report template in Brand24: Step 5 - click &quot;Generate Report&quot;\" class=\"wp-image-173426\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-filter-sources.png 711w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-filter-sources-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-filter-sources-300x211.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-filter-sources-226x159.png 226w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Generating a LinkedIn report template in Brand24: Step 5 &#8211; click &#8220;Generate Report&#8221;.<\/figcaption><\/figure>\n\n\n\n<p>And voila! Your LinkedIn analytics report is ready!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae1b49&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae1b49\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-generated-template-1.png\" alt=\"LinkedIn report template (analytics dashboard) - Ikea \" class=\"wp-image-173427\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-generated-template-1.png 902w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-generated-template-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-generated-template-1-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-generated-template-1-248x137.png 248w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">LinkedIn report template (analytics dashboard) &#8211; Ikea.<\/figcaption><\/figure>\n\n\n\n<p><strong>Here are some questions Brand24\u2019s LinkedIn analytics reports can answer:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How often was <em>[your name\/brand]<\/em> mentioned on LinkedIn?<\/li>\n\n\n\n<li>How many people did <em>[your name\/brand]<\/em>-related posts reach?<\/li>\n\n\n\n<li>What is the <a href=\"https:\/\/brand24.com\/blog\/linkedin-sentiment-analysis\/\" title=\"\">LinkedIn sentiment<\/a> of<em> [your name\/brand]<\/em>?<\/li>\n\n\n\n<li>How does the sentiment of <em>[your name\/brand]<\/em> on LinkedIn compare to other platforms?<\/li>\n\n\n\n<li>What is the AVE of <em>[your name\/brand]?<\/em><\/li>\n\n\n\n<li>What are the key topics of discussion related to <em>[your name\/brand]<\/em>?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"steps\"><strong>How to create a LinkedIn analytics report? 9 steps<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"goals\"><strong>01 Choose your goals<\/strong><\/h3>\n\n\n\n<p>Your reports will be completely different depending on your goals.<\/p>\n\n\n\n<p>So, first, answer the following questions to <strong>clarify your goals<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><em>What specific <\/em><strong><em>business objectives<\/em><\/strong><em> am I trying to achieve through LinkedIn? (Lead generation, brand awareness, thought leadership, recruitment, etc.)<\/em><\/li>\n\n\n\n<li><em>Who is my<\/em><strong><em> target audience on LinkedIn<\/em><\/strong><em>, and what content do they actually care about?<\/em><\/li>\n<\/ol>\n\n\n\n<p><strong>The most common LinkedIn analytics report goals are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasing follower growth rate<\/li>\n\n\n\n<li>Boosting engagement metrics<\/li>\n\n\n\n<li>Lead generation<\/li>\n\n\n\n<li>Brand awareness<\/li>\n\n\n\n<li>Content optimization<\/li>\n\n\n\n<li>Audience insights<\/li>\n\n\n\n<li>Talent acquisition<\/li>\n\n\n\n<li>Competitor benchmarking<\/li>\n<\/ul>\n\n\n\n<p>Once that&#8217;s done, you can move on to the next step &#8211; <a href=\"https:\/\/brand24.com\/blog\/linkedin-metrics\/\" title=\"\">LinkedIn metrics<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"metrics\"><strong>02 Choose key metrics&nbsp;<\/strong><\/h3>\n\n\n\n<p>I listed some of the key metrics you may want to include. But feel free to change the list according to yor needs &#8211; this is just for inspo purposes.<\/p>\n\n\n\n<p>LinkedIn metrics you should consider including in your analytics report include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement rate <\/strong>&#8211; how many people are actually interacting with your posts compared to how many saw them<\/li>\n\n\n\n<li><strong>Impression count<\/strong> &#8211; total number of times your content showed up in someone&#8217;s feed<\/li>\n\n\n\n<li><strong>The volume of<\/strong><a href=\"https:\/\/brand24.com\/blog\/linkedin-mentions\/\"><strong> <\/strong><strong>LinkedIn mentions<\/strong><\/a><strong> <\/strong>&#8211; how many users talk about you on LinkedIn<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\"><strong>Social media reach<\/strong><\/a> &#8211; how many people reached your brand-related content<\/li>\n\n\n\n<li><strong>Click-through rate <\/strong>&#8211; the percentage of people who clicked on your links or profile after seeing your content<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\"><strong>Sentiment analysis<\/strong><\/a><strong> <\/strong>&#8211; how people feel about your brand or products<\/li>\n\n\n\n<li><strong>Follower demographics<\/strong> &#8211; breakdown of who&#8217;s following you by industry, job title, location, and seniority<\/li>\n\n\n\n<li><strong>Optimal posting times<\/strong> &#8211; when your audience is most active and responsive<\/li>\n\n\n\n<li><strong>Competitor benchmarks <\/strong>&#8211; how your stats stack up against others in your industry<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae22e8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae22e8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"366\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-overview-metrics.png\" alt=\"Analysis tab \u2013 overview of Ikea's Other Socials performance by Brand24, an aI-powered social listening tool.\" class=\"wp-image-173428\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-overview-metrics.png 366w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-overview-metrics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-overview-metrics-300x410.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-overview-metrics-116x159.png 116w\" sizes=\"auto, (max-width: 366px) 100vw, 366px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Analysis tab \u2013 overview of Ikea&#8217;s Other Socials performance.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Get an analysis of LinkedIn metrics!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=338\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visuals\"><strong>03 Remember about data visualizations<\/strong><\/h3>\n\n\n\n<p>According to the University of Minnesota, <strong>human brains process visuals 60,000 times faster than they do text<\/strong>.<\/p>\n\n\n\n<p>The conclusion &#8211; Your LinkedIn report is seriously going to flop without some good visuals.<\/p>\n\n\n\n<p>Nobody wants to scroll through walls of text and numbers.<\/p>\n\n\n\n<p>You need charts, screenshots, or some kind of infographics to make your data pop!<\/p>\n\n\n\n<p>When your team or client can actually see the trends instead of just reading about them &#8211; that&#8217;s when they&#8217;ll get it.<\/p>\n\n\n\n<p>Those visuals take complex stuff and make it make sense immediately.&nbsp;<\/p>\n\n\n\n<p>Plus, let&#8217;s be real, they make the whole report look way more professional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"campaign-insights\"><strong>04 Present campaign insights<\/strong><\/h3>\n\n\n\n<p>Gathering LinkedIn data is just the beginning!<\/p>\n\n\n\n<p>You need to turn those raw LinkedIn page analytics into insights that can actually make a difference.<\/p>\n\n\n\n<p>Let me show you based on the recent vintage Ikea collection release.<\/p>\n\n\n\n<p>Even though Ikea didn\u2019t run any specific campaign for this collection &#8211; it made waves online!<\/p>\n\n\n\n<p>According to Brand24\u2019s <strong>AI Metrics Analysis<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram was the main source of mentions (32.5% of total mentions), while <strong>Other Socials was in 4th place<\/strong> (9.3%).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae2bd0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae2bd0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-platform-dominance.png\" alt=\"Brand24: Metrics Analysis - source dominance analysis of Ikea Nytillverkad by Brand24, an aI-powered social listening tool.\" class=\"wp-image-173429\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-platform-dominance.png 839w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-platform-dominance-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-platform-dominance-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-platform-dominance-248x148.png 248w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Metrics Analysis &#8211; source dominance of Ikea Nytillverkad.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positive emotions dominated the Other Socials mentions, which shows that <strong>people loved the idea of reusing old designs<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae3004&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae3004\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-emotions-analysis-ai.png\" alt=\"Emotions analysis of Other Socials by Brand24, an aI-powered social listening tool.\" class=\"wp-image-173430\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-emotions-analysis-ai.png 807w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-emotions-analysis-ai-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-emotions-analysis-ai-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-emotions-analysis-ai-248x154.png 248w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Emotions analysis of Other Socials.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"periods\"><strong>05 Compare data with previous periods<\/strong><\/h3>\n\n\n\n<p>At the same time &#8211; those insights can be much more valuable when presented in the comparison to different time frames.<\/p>\n\n\n\n<p>If you report weekly &#8211; you can compare your LinkedIn data to the previous weeks for a very detailed analysis.<\/p>\n\n\n\n<p>But broader periods will work well, too!<\/p>\n\n\n\n<p>In Brand24, you can choose your comparison periods according to your needs.<\/p>\n\n\n\n<p>Just keep in mind that a completely new project will have access to 30 days of historical data.<\/p>\n\n\n\n<p>I checked the performance of Ikea&#8217;s Nytillverkad and compared the previous 30 days with the same period before.<\/p>\n\n\n\n<p>This is what it looks like:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae34a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae34a0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-compare-periods.png\" alt=\"Compare periods by Brand24, an AI-powered tool: Ikea Nytillverkad analysis.\" class=\"wp-image-173431\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-compare-periods.png 838w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-compare-periods-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-compare-periods-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-compare-periods-248x148.png 248w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compare periods by Brand24: Ikea Nytillverkad analysis.<\/figcaption><\/figure>\n\n\n\n<p>As you can see, the new results are slightly lower.&nbsp;<\/p>\n\n\n\n<p>But this is not at all surprising &#8211; the previous month was the time of the launch, so the hype around it was huge!&nbsp;<\/p>\n\n\n\n<p>Now the situation is slowly stabilizing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rivals\"><strong>06 Compare data with rivals<\/strong><\/h3>\n\n\n\n<p>Another crucial component of a well-structured LinkedIn analytics report is benchmarking with competitors.<\/p>\n\n\n\n<p>Such data gives insight into the brand&#8217;s position in the market and shows potential areas for improvement.<\/p>\n\n\n\n<p>Let&#8217;s take a look at the performance over the last 30 days for Ikea vs. Wayfair:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae393b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae393b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-compare-competitors.png\" alt=\"LinkedIn analytics: Benchmark against competitors - Ikea vs. Wayfair.\" class=\"wp-image-173432\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-compare-competitors.png 853w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-compare-competitors-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-compare-competitors-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-compare-competitors-248x145.png 248w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">LinkedIn analytics: Benchmark against competitors &#8211; Ikea vs. Wayfair.<\/figcaption><\/figure>\n\n\n\n<p>Well, Ikea dominates Wayfair completely.&nbsp;<\/p>\n\n\n\n<p>The only area for improvement is the percentage of negative mentions &#8211; Ikea&#8217;s competitor has better sentiment.<\/p>\n\n\n\n<p>Customer satisfaction is a very important metric in the long run, so it would be a good idea to check what&#8217;s behind this number and take care of complaints.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"summary\"><strong>07 Add summary&nbsp;<\/strong><\/h3>\n\n\n\n<p>If you report often, or give the overview of performance to your manager &#8211; they&#8217;ll love you for this point.<\/p>\n\n\n\n<p>My next step is to <strong>add a LinkedIn reporting summary<\/strong>.<\/p>\n\n\n\n<p>It makes the process of finding crucial insights extra simple and shows that you respect others&#8217; time.<\/p>\n\n\n\n<p>Plus, it doesn&#8217;t necessarily mean more work for you.<\/p>\n\n\n\n<p>The summary below is generated by AI, automatically by the AI Brand Assistant:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae3f00&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae3f00\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-summary-brand-assistant.png\" alt=\"An easy tip for analyzing LinkedIn pages: Ask AI.\" class=\"wp-image-173433\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-summary-brand-assistant.png 586w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-summary-brand-assistant-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-summary-brand-assistant-300x256.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-summary-brand-assistant-186x159.png 186w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An easy tip for analyzing LinkedIn pages: Ask AI.<\/figcaption><\/figure>\n\n\n\n<p>I skipped the first 3 points as these were more obvious. I wanted to show you the fun part.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"plans\"><strong>08 Include plans and recommendations<\/strong><\/h3>\n\n\n\n<p>Same as the tip above &#8211; it&#8217;s not a must, but a fantastic touch-up.<\/p>\n\n\n\n<p>Give it a try if you want to stand out and make a good impression. Adding your own suggestions and plans shows you&#8217;re creative and professional.<\/p>\n\n\n\n<p>You can either list your ideas during the process of LinkedIn reporting and then add them all at the end or &#8211; use AI for ideas.<\/p>\n\n\n\n<p>Of course, make sure to double-check them before adding them to your LinkedIn analytics report.<\/p>\n\n\n\n<p>Here&#8217;s what I got for my Ikea project:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae43af&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae43af\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-recommendations-by-brand24.png\" alt=\"LinkedIn page analytics report: Add plans and recommendations.\" class=\"wp-image-173434\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-recommendations-by-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-recommendations-by-brand24-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-recommendations-by-brand24-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-ai-recommendations-by-brand24-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">LinkedIn page analytics report: Add plans and recommendations.<\/figcaption><\/figure>\n\n\n\n<p>Find it in the Brand24 dashboard &gt; AI Insights &gt; Recommendations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automate\"><strong>09 Automate your reports<\/strong><\/h3>\n\n\n\n<p>Nowadays, many tools provide features to make your LinkedIn reporting more automated.<\/p>\n\n\n\n<p>It makes the process of generating new reports easier and more efficient.<\/p>\n\n\n\n<p>Plus, it saves time and ensures consistency in tracking your LinkedIn page performance.<\/p>\n\n\n\n<p>For example, <strong>I use the Brand24 feature, which<\/strong> regularly delivers reports via email.<\/p>\n\n\n\n<p>It keeps me informed without any extra manual effort.<\/p>\n\n\n\n<p>These reports can be scheduled and shared via email,l and you can decide when (and how often) you want to get them.<\/p>\n\n\n\n<p>The idea behind it is simple &#8211; to keep us up to date with LinkedIn analytics but give us more time to focus on content strategy and engagement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae487e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae487e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-automated-reports.png\" alt=\"Automate LinkedIn reporting using AI analytics tools: Brand24 email report.\" class=\"wp-image-173435\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-automated-reports.png 568w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-automated-reports-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-automated-reports-300x264.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-automated-reports-181x159.png 181w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Automate LinkedIn reporting using AI analytics tools: Brand24 email report.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools\"><strong>LinkedIn Analytics tools for manual reporting<\/strong><\/h2>\n\n\n\n<p>I bet on AI when it comes to reporting, but it&#8217;s not a must. You can go for manual reporting, and it&#8217;s also fine. Just a little more time-consuming.<\/p>\n\n\n\n<p>Here are the two most popular options:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li id=\"internal\"><strong>Internal LinkedIn page analytics<\/strong><\/li>\n<\/ol>\n\n\n\n<p>LinkedIn provides basic engagement and audience insights inside the app. I think it\u2019s a great starting point. <\/p>\n\n\n\n<p>But you need to know &#8211; it <strong>requires manual data export and more effort on the analysis<\/strong>.<\/p>\n\n\n\n<p>The biggest advantage of it is detailed LinkedIn post analytics. You can go through each and check its performance. It may bring valuable insights into what content your audience loves most.<\/p>\n\n\n\n<p>You can find it on LinkedIn &gt; Analytics.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae4e7d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae4e7d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"325\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-linkedin-internal-analytics.png\" alt=\"LinkedIn post analytics in internal LinkedIn page analytics.\" class=\"wp-image-173436\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-linkedin-internal-analytics.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-linkedin-internal-analytics-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-linkedin-internal-analytics-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-linkedin-internal-analytics-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">LinkedIn post analytics in internal LinkedIn page analytics.<\/figcaption><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li id=\"google\"><strong>Looker (formerly Google Data Studio)<\/strong><\/li>\n<\/ol>\n\n\n\n<p>If you want more flexibility or run multiple social media platforms and want to conduct analysis in one place, Google Data Studio is a solid option.<\/p>\n\n\n\n<p>It lets you create custom dashboards and add LinkedIn data.<\/p>\n\n\n\n<p>However, <strong>setting up connections and reports takes time<\/strong>.<\/p>\n\n\n\n<p>Here&#8217;s an example of a LinkedIn report template in Looker by Data Bloo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a82ae52eb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a82ae52eb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-looker-data-studio-by-google.png\" alt=\"Looker (formerly Google Data Studio): LinkedIn report template\" class=\"wp-image-173437\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-looker-data-studio-by-google.png 768w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-looker-data-studio-by-google-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-looker-data-studio-by-google-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/linkedin-analytics-report-looker-data-studio-by-google-244x159.png 244w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Looker (formerly Google Data Studio): LinkedIn report template.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Use AI for reporting and save time!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=338\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">LinkedIn manual reporting tools summary:<\/h4>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                                            <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        LinkedIn page analytics                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Looker                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pros<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Free, lots of data<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Multiple platforms management, automations<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Cons<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Requires manual data export and more effort on the analysis.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>More advanced &#8211; might be hard to set up for non-analytical people<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"good-practices\"><strong>Good practices<\/strong><\/h2>\n\n\n\n<p>Want your LinkedIn report to actually get read instead of just collecting dust?<\/p>\n\n\n\n<p>Here&#8217;s what I do:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Use the tone of voice of your organization.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>I bet less people care about &#8220;Q1 Analytics Review.&#8221; So, if your organization is more relaxed in terms of the language you use &#8211; maybe try &#8220;How we doubled engagement while posting less&#8221; instead.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Highlight both: the wins and the looses.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Of course, lead with your best stuff! But, make sure to talk about the things to improve too. Make it a starting point for your plans and recommendations.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Visuals are a must.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>As stated before &#8211; your brain processes images 60,000x faster than text. Charts and screenshots aren&#8217;t extras, they&#8217;re essentials.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Put faces to the numbers.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Show the humans behind the wins. Mention team members who created killer content or highlighted customer interactions.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Cut the fluff.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Nobody has time for a 30-page report. If it doesn&#8217;t drive decisions, cut it.<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Don&#8217;t be afraid to have a personality.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>A well-placed meme or industry joke shows you&#8217;re a human, not a reporting robot.<\/p>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Tell people what to DO.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>&#8220;Our engagement is up 12%&#8221; means nothing without &#8220;&#8230;so we should double down on LinkedIn ads next month.&#8221;<\/p>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li><strong>Make it UX-friendly.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Bold the important stuff, use consistent colors and make sure key metrics stand out at a glance.<\/p>\n\n\n\n<p>And remember! A great report isn&#8217;t about proving you did work &#8211; it&#8217;s about making better decisions going forward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Most people throw LinkedIn reports together at the last minute, add random charts, and happily put a cross on another to-do task from the list.<\/p>\n\n\n\n<p>But if you&#8217;re smart about it, these reports can actually make a difference.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI saves time<\/strong> \u2013 It&#8217;s easy to automate your LinkedIn reporting and get insights in minutes.<\/li>\n\n\n\n<li><strong>Visuals are a must<\/strong> \u2013 Charts, screenshots, and infographics help with clarity and engagement.<\/li>\n\n\n\n<li><strong>Change raw data into action<\/strong> \u2013 Don\u2019t just collect numbers; use insights to improve your <a href=\"https:\/\/brand24.com\/blog\/improve-linkedin-marketing-tips\/\" title=\"The Ultimate LinkedIn Marketing Strategy for 2025\">LinkedIn marketing strategy<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Why waste hours crunching numbers manually when you can generate professional LinkedIn reports in just a few clicks? <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=338\" title=\"\">Start your free 14-day trial of Brand24 today<\/a><\/strong> and try it yourself!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read if you want to create a LinkedIn analytics report template. Discover key LinkedIn metrics and reporting best practices for 2026!<\/p>\n","protected":false},"author":82,"featured_media":173419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-173413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=173413"}],"version-history":[{"count":24,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173413\/revisions"}],"predecessor-version":[{"id":181539,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173413\/revisions\/181539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/173419"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=173413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=173413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=173413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}