{"id":173614,"date":"2025-03-29T10:09:48","date_gmt":"2025-03-29T09:09:48","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=173614"},"modified":"2026-04-13T09:33:05","modified_gmt":"2026-04-13T07:33:05","slug":"brand-engagement","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/brand-engagement\/","title":{"rendered":"How to Measure Brand Engagement [2026 Guide]"},"content":{"rendered":"\n<p><strong>Whether you\u2019re a large enterprise or a small local business, a strong brand engagement strategy can drive meaningful relationships and long-term success.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is brand engagement?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Brand engagement is the strength of the relationship people build with your brand \u2013 and how that relationship shows up in actions like mentions, comments, shares, likes, repeat purchases, and recommendations. It\u2019s not just visibility. It\u2019s interaction, loyalty, and advocacy.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Brand engagement = listening + showing up + rewarding people.<\/h4>\n                <p class=\"acf-key-takeaways__text\">The fastest way to grow engagement is simple: use AI insights to learn what your audience cares about, reply to mentions (good and bad \u2013 especially influential ones), post at the right times on the right channels, keep your content formats varied, jump on relevant trends quickly while tracking sentiment, and build a small \u201cVIP loop\u201d (loyalty perks + shoutouts) that makes customers want to stay close.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Mentions will be your engagement fuel.<\/h4>\n                <p class=\"acf-key-takeaways__text\">Engagement grows when your brand stops acting like a billboard and starts acting like a participant. Track what\u2019s working with mention volume, sentiment, visibility (Presence Score), and website engagement \u2013 then keep experimenting while staying authentic.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What is brand engagement?<\/strong><\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Short Answer: <strong>Brand engagement <\/strong>is how strongly people connect with a brand and how that connection shows in their actions. It goes beyond awareness to include interaction, loyalty, and advocacy.<\/p>\n\n\n\n<p>Have you seen Calvin Klein\u2019s latest Spring 2025 campaign with Bad Bunny yet? It\u2019s a real hit. Shot in Puerto Rico, it quickly garnered 150,000 mentions and 200,000 interactions. Including 25,000 comments, 50,000 shares, and 75,000 likes. The collaboration with Bad Bunny leveraged cultural relevance, boosting brand engagement and demonstrating the power of authentic brand storytelling.<\/p>\n\n\n\n<p>Establishing an emotional connection with audiences is essential to increase <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand awareness<\/a>.<\/p>\n\n\n\n<p>Brand engagement is not just about being visible; it\u2019s about creating authentic connections with audiences that drive lasting relationships and build a more credible, trusted brand.<\/p>\n\n\n\n<p>It is all about how users connect and interact with your brand.<\/p>\n\n\n\n<p>It includes online actions like mentions, comments, shares, and likes, as well as offline experiences such as customer service and feedback on your products.&nbsp;<\/p>\n\n\n\n<p>There are two types of Brand Engagement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>External brand engagement<\/strong> covers how customers, potential customers, and the general public engage with your brand.<\/li>\n\n\n\n<li><strong>Internal brand engagement<\/strong> focuses on the relationship between your company and its employees.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-brand-engagement-important\"><strong>Why is brand engagement important?<\/strong><\/h2>\n\n\n\n<p>Brand engagement matters because it turns awareness into a real relationship \u2013 people pay more attention, trust you faster, and are more likely to choose you over a similar competitor. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d16b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d16b4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"401\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Brand-Engagement-2.png\" alt=\"81 % of consumers need to trust a brand before considering a purchase\" class=\"wp-image-180085\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Brand-Engagement-2.png 749w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Brand-Engagement-2-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Brand-Engagement-2-300x161.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Brand-Engagement-2-248x133.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Brand-Engagement-2-90x48.png 90w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>It&#8217;s like human relationships &#8211; when people feel a meaningful connection, they will likely choose a brand again and speak positively about it.<\/p>\n\n\n\n<p>And this is where <strong>word-of-mouth marketing<\/strong> comes in.&nbsp;<\/p>\n\n\n\n<p>No advertisement or campaign can beat the power of a genuine review from friends and family, whom people trust more.<\/p>\n\n\n\n<p>Loyal customers can quickly become your best brand advocates!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d1fd8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d1fd8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"206\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mention-detected-by-brand24.jpeg\" alt=\"Mention detected by Brand24 - customer advocacy \" class=\"wp-image-173628\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mention-detected-by-brand24.jpeg 1128w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mention-detected-by-brand24-18x3.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mention-detected-by-brand24-300x55.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mention-detected-by-brand24-248x45.jpeg 248w\" sizes=\"auto, (max-width: 1128px) 100vw, 1128px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention detected by Brand24<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-increase-brand-engagement-\"><strong>How to increase brand engagement? 9 powerful strategies<\/strong> from experienced marketers<\/h2>\n\n\n\n<p>It&#8217;s crucial to remember that when thinking about brand engagement, it\u2019s not about numbers or metrics <strong>\u2013 it\u2019s about people, their needs, and their satisfaction.<\/strong><\/p>\n\n\n\n<p>Let&#8217;s break it through:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Ask your Brand Assistant&nbsp;<\/strong><\/h3>\n\n\n\n<p>When understanding your audience, a goldmine is waiting to be discovered!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Brand Assistant<\/strong><\/a> is an AI-based tool that knows your brand inside out. It analyzes data, tracks performance, and provides actionable insights based on real data, not guesswork.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d2962&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d2962\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1011\" height=\"1159\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Enagegement-AI-Brand-Assistant-1.jpeg\" alt=\"Recommendations and summary by AI brand assistant\" class=\"wp-image-173636\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Enagegement-AI-Brand-Assistant-1.jpeg 1011w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Enagegement-AI-Brand-Assistant-1-10x12.jpeg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Enagegement-AI-Brand-Assistant-1-300x344.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Enagegement-AI-Brand-Assistant-1-139x159.jpeg 139w\" sizes=\"auto, (max-width: 1011px) 100vw, 1011px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s AI Brand Assistant respond to the query \u201cHow to increase brand engagement?\u201d<\/figcaption><\/figure>\n\n\n\n<p><strong>This is the perfect starting point to understand the situation around your brand clearly. <\/strong>This lets me see what&#8217;s happening online in just 5 seconds, even on a large scale!&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>It helps me:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify patterns<\/strong> &#8211; Recognizes trends and opportunities for engagement.<\/li>\n\n\n\n<li><strong>Provide recommendations<\/strong> &#8211; Adjusts strategies to increase engagement.<\/li>\n\n\n\n<li><strong>Analyze trends<\/strong> &#8211; Tracks what is most important to your audience.<\/li>\n\n\n\n<li><strong>Monitor sentiment<\/strong> &#8211; tracks how your brand is perceived.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start the conversation with AI Brand Assistant today!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=347\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Despite that, I like to use AI Insights to make quick summaries. It gives me a clear overview and shows a pack of key data.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d3669&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d3669\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"714\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Insights-by-Brand24-1140x714.jpeg\" alt=\"Brand performance analysis conducted by aI brand assistant from Brand24\" class=\"wp-image-173615\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Insights-by-Brand24-1140x714.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Insights-by-Brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Insights-by-Brand24-300x188.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Insights-by-Brand24-248x155.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Insights-by-Brand24.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand insights: Use AI to get a quick snapshot.<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Using Brand24&#039;s AI Insights has revolutionized my approach as a social media manager. It accurately pinpoints spikes in engagement, allowing me to respond in real-time with targeted content and strategies, ultimately driving higher engagement and brand loyalty. <\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Haily-Moulton-min-1-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Haily-Moulton-min-1-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Haily-Moulton-min-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Haily-Moulton-min-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Haily-Moulton-min-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Haily-Moulton-min-1-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Haily-Moulton-min-1-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Haily-Moulton-min-1-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Haily Moulton                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Social Media Manager<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Answer to mention<\/strong><\/h3>\n\n\n\n<p>When customers mention your brand, it opens the door to interaction. Jump in!&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Remember! When you respond to mentions, you&#8217;re acknowledging your customers build trust, and deepening your relationship with them.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how it helps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengthened relationships<\/strong> \u2013 create personal connections.<\/li>\n\n\n\n<li><strong>Increased loyalty<\/strong> \u2013 Make them feel heard and appreciated.<\/li>\n\n\n\n<li><strong>Boosted brand perception<\/strong> \u2013 Shows your brand is approachable, attentive, and customer-centric.<\/li>\n\n\n\n<li><strong>Enhanced trust<\/strong> \u2013 respond to worries and thank customers for their feedback.<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t let mentions go unnoticed. Jump into the conversation, show appreciation, and build stronger relationships with your audience today!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d4cc7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d4cc7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"245\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-positive-mentions-detected-by-brand24.jpeg\" alt=\"Mentions detected by Brand24\" class=\"wp-image-173629\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-positive-mentions-detected-by-brand24.jpeg 1136w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-positive-mentions-detected-by-brand24-18x4.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-positive-mentions-detected-by-brand24-300x65.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-positive-mentions-detected-by-brand24-248x53.jpeg 248w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Quick Answer: The key is to react not only to negative comments but also to positive ones! Here, you canread more about <a href=\"https:\/\/brand24.com\/blog\/how-to-respond-to-positive-reviews\/\" target=\"_blank\" rel=\"noopener\" title=\"\">how to respond to positive reviews<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find your audience!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=347\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to do that?<\/strong><\/h4>\n\n\n\n<p>Media monitoring tool is your answer. For example, in Brand24 you can filter mentions by sentiment, importance, influence score, and intent on the right side.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d5847&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d5847\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"754\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mentions-detection-1140x754.jpeg\" alt=\"How to find customers mentions?\" class=\"wp-image-173637\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mentions-detection-1140x754.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mentions-detection-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mentions-detection-300x198.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mentions-detection-240x159.jpeg 240w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-mentions-detection.jpeg 1158w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Untagged mentions detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>I usually check the most influential ones and the un-tagged ones. Why? It could be a creator, influencer, or other influential review that I wouldn&#8217;t want to miss!<\/p>\n\n\n\n<p>Another option is to ask the Brand Assistant. I&#8217;ve found this especially helpful during big-scale campaigns, where plenty of mentions are important.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d6104&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d6104\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"1159\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Brand-Asistant.jpeg\" alt=\"AI Brand Assistant - a summary of brand performance \" class=\"wp-image-173616\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Brand-Asistant.jpeg 994w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Brand-Asistant-10x12.jpeg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Brand-Asistant-300x350.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-AI-Brand-Asistant-136x159.jpeg 136w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s AI Assistant&#8217;s response to the query to identify the most important mentions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Post at the proper time<\/strong><\/h3>\n\n\n\n<p>It&#8217;s all about good timing.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Key fact:<\/strong> Some target groups are more likely to scroll during their morning coffee, others during their lunch break, and still others relax on social media at night. If your target audience is busy, it is more likely that they will miss your post.<\/p>\n\n\n\n<p>Therefore, there is no universal \u201cbest time\u201d to publish posts &#8211; it depends on the audience and the product.&nbsp;<\/p>\n\n\n\n<p>But there are still many benefits to optimizing the best time to post for your target audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement and Reach \u2013 <\/strong>Posting at optimal times increases interactions and potential conversions.<\/li>\n\n\n\n<li><strong>Increased Visibility \u2013 <\/strong>More engagement signals the algorithm to promote your content to a broader audience.<\/li>\n\n\n\n<li><strong>Improved Brand Awareness \u2013 <\/strong>Consistent visibility ensures your audience recognizes and remembers your brand.<\/li>\n\n\n\n<li><strong>Boosted Conversions \u2013 <\/strong>Greater visibility and engagement increase the likelihood of driving sales.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to do that?<\/strong><\/h4>\n\n\n\n<p>There are two options: You can either use native platforms like Instagram Analytics and Facebook Insights or opt for advanced tools that consolidate data from all platforms in one place.<\/p>\n\n\n\n<p>I prefer the second option and highly recommend getting a comprehensive view of all your social media activity in one dashboard.<\/p>\n\n\n\n<p>For example, on Brand24, I checked what time people usually mention Calvin Klein \u2013 making it easier to spot patterns and optimize timing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d6b74&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d6b74\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"384\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-hot-hours-analysis-for-calvin-klein-and-badbunny-campaigne-1140x384.jpeg\" alt=\"Find the pest time to post on social media\" class=\"wp-image-173622\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-hot-hours-analysis-for-calvin-klein-and-badbunny-campaigne-1140x384.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-hot-hours-analysis-for-calvin-klein-and-badbunny-campaigne-18x6.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-hot-hours-analysis-for-calvin-klein-and-badbunny-campaigne-300x101.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-hot-hours-analysis-for-calvin-klein-and-badbunny-campaigne-248x84.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-hot-hours-analysis-for-calvin-klein-and-badbunny-campaigne.jpeg 1145w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hot hour analysis for Calvin Klein<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Be in the right place<\/strong><\/h3>\n\n\n\n<p>Reach your audience where they spend their time.<\/p>\n\n\n\n<p>If your customers prefer Instagram over TikTok (which could be influenced by age or cultural factors), running a campaign on the wrong platform will only waste your budget.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Benefits of Choosing the Right Platforms:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase engagement \u2013 <\/strong>Content resonates when the right people see it.<\/li>\n\n\n\n<li><strong>Maximize ROI \u2013 <\/strong>Resources are better spent where they deliver the highest return.<\/li>\n\n\n\n<li><strong>Strengthen brand loyalty \u2013 <\/strong>Consistent, targeted messaging builds trust and recognition.<\/li>\n\n\n\n<li><strong>Enhance strategy efficiency \u2013 <\/strong>Understanding the platform\u2019s specifics helps refine your content and outreach.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find your audience and engage them now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=347\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to do that?<\/strong><\/h4>\n\n\n\n<p>Start by generating a list of the most active sites to see where your brand gets the most mentions and engagement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d7835&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d7835\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"282\" height=\"297\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-most-actives-sites-for-Calvin-klein-1.jpeg\" alt=\"Most active sites analysis conducted by Brand24\" class=\"wp-image-173644\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-most-actives-sites-for-Calvin-klein-1.jpeg 282w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-most-actives-sites-for-Calvin-klein-1-11x12.jpeg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-most-actives-sites-for-Calvin-klein-1-151x159.jpeg 151w\" sizes=\"auto, (max-width: 282px) 100vw, 282px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>You can also analyze specific pages for deeper insights or generate quick reports for a clear overview of your brand\u2019s performance across platforms.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d7a0b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d7a0b\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXd7UFrl-6qbp5BwOpjzBJjSUy_6xubLb_SYurLht10c50X7YH1_lPQBxS1Bu3SGQVAsL-NoCSf_TefUjPG5pwCcj9y8iR6R6Lmyl2dLnDoQZK-fqEpYQupfidqXHcRj8VKOm5GBoA?key=0AiCTknJUbJ_o4gCAPQBzsxz\" alt=\"Most actives pages analysis conducted by Brand24\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Diversify your content marketing<\/strong><\/h3>\n\n\n\n<p>Just as eating pizza daily can become monotonous, relying on only one type of content can lead to audience fatigue.<\/p>\n\n\n\n<p>Mixing things up makes things exciting, engaging, and more likely to attract attention.&nbsp;<\/p>\n\n\n\n<p>Think of it as a variety of dishes. Each one meets different tastes and preferences. Whether it&#8217;s a blog post for deep thinkers, a video for visual learners, or an interactive quiz for those who like a challenge.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Need inspiration? Analyze how brands like IKEA, H&amp;M, or Zara establish their online presence using the <a href=\"https:\/\/brand24.com\/brand-marketing-checker\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand Checker<\/a>.<\/p>\n\n\n\n<p><strong>Types of content to apply:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User-Generated Content (UGC)<\/li>\n\n\n\n<li>Polls &amp; Q&amp;A<\/li>\n\n\n\n<li>Live Streams<\/li>\n\n\n\n<li>Stories &amp; Reels<\/li>\n\n\n\n<li>Educational Posts<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d82d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d82d2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"754\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-UGC-post-1.jpg\" alt=\"UGC content example from Bad Bunny\" class=\"wp-image-173642\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-UGC-post-1.jpg 442w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-UGC-post-1-7x12.jpg 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-UGC-post-1-300x512.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/Brand-Engagement-UGC-post-1-93x159.jpg 93w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Don&#8217;t miss content from users!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=347\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Participate in trending topics&nbsp;<\/strong><\/h3>\n\n\n\n<p>Trends change in just a day or two! This constant change makes it challenging to create fresh and engaging content. However, it&#8217;s a challenge worth tackling.<\/p>\n\n\n\n<p>The most important thing to remember is that when you participate in what\u2019s currently trending, you tap into real-time conversations, enabling your brand to connect with a potential customer.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Tip:<\/strong> Join relevant trends to tap into real-time conversations and connect your brand with potential customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How this helps me:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stay up to date<\/strong>: Responding quickly keeps your brand at the forefront.<\/li>\n\n\n\n<li><strong>Identify key insights<\/strong>: Find meaningful consumer feedback amongst the noise.<\/li>\n\n\n\n<li><strong>Engage authentically<\/strong>: Create content that resonates.<\/li>\n\n\n\n<li><strong>Get ahead of the competition<\/strong>: Act quickly to stand out and connect.<\/li>\n<\/ul>\n\n\n\n<p>Find an essential topic for your audience to resonate and vibe with them!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to do that?<\/strong><\/h4>\n\n\n\n<p>A special tab is prepared to categorize all buzz around your brand into specific categories.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d876d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d876d\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXfOc1kZpuHhTnjEgOogKeBkmKGza-xsSFX5KfX-odvyz4a7e8uGpYViIWH5E9fQ6VOB9DAwMC-y6IvufJkY9F8J1qyHYj72Xh0nTaSynXSuY8nAvFnkfzFaYDQflgpq_uLaxjzS?key=0AiCTknJUbJ_o4gCAPQBzsxz\" alt=\"AI topics analysis conducted by Brand24\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Topics analysis conducted by Brand24<\/figcaption><\/figure>\n\n\n\n<p>This will give you a clearer picture of how the public perceives these topics and help you decide if <strong>jumping on the trend aligns with your brand values<\/strong>.<\/p>\n\n\n\n<p>What I like most about <a href=\"https:\/\/brand24.com\/topic-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI topic analysis<\/a> is that it captures and categorizes all mentions, providing insights into popular keywords and patterns.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d88d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d88d9\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcRp1ZBZlIUHFmAOiSRuRNAExbbPMttVQCMNRbo8eK4POcJxWt8Ojtqcnx8be2xHsXVTo_hPB3BNFOBjeasgADe0H81Ypp06i5Byh9REHowzmGhzxKoQKrzYjZpI6VXGeKof0F7OA?key=0AiCTknJUbJ_o4gCAPQBzsxz\" alt=\"AI topics analysis conducted by Brand24\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Topic analysis conducted by Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Track events in your niche<\/strong><\/h3>\n\n\n\n<p>Remember, if people are talking about something, it means it\u2019s important to them. An event floods the internet with interest and discussions when it goes viral.&nbsp;<\/p>\n\n\n\n<p>This is the perfect moment to join the conversation, amplify your brand\u2019s voice, and establish authentic connections with your audience.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Tip: <\/strong>Monitor brand mentions to boost customer satisfaction and spot early warning signs before a potential crisis grows<\/p>\n\n\n\n<p><strong>Key Benefits of Tracking Viral Events:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased visibility<\/strong>: Stay relevant by joining viral conversations.<\/li>\n\n\n\n<li><strong>Stronger loyalty<\/strong>: Quick responses build trust and customer satisfaction.<\/li>\n\n\n\n<li><strong>Crisis managemen<\/strong>t: Spot negative sentiment early to protect your brand.<\/li>\n\n\n\n<li><strong>Better engagement<\/strong>: Real-time interactions deepen audience connections.<\/li>\n\n\n\n<li><strong>Enhanced authority<\/strong>: Show your brand is in tune with current trends.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to do that?<\/strong><\/h4>\n\n\n\n<p>On the main mentions dashboard, I check the chart showing the volume and reach of mentions. This helps easily spot anomalies or spikes in interest around the brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d8b1f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d8b1f\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXdbN-rJCwV0NfWwKQPdTJeBfgOOLuXrHw9rIo785QvR1R4_CqSovmHzwUdx6F0vCCQIaeRYoJ04ToIT-iqc0TyTEDy_q79lmmVXLWczzeg8gTEhn9sqzuqewJok-72fPhHrmQAeIw?key=0AiCTknJUbJ_o4gCAPQBzsxz\" alt=\"The buzz detected by Brand24\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Significant event detected by Brand24 for Calvin Klein<\/figcaption><\/figure>\n\n\n\n<p>See that little exclamation mark? It\u2019s a quick AI-generated note explaining the reason behind the buzz and linking to the most influential mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d8c3d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d8c3d\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXcH-uFkLZ05j3NFW0aS7zueBCm0munDQux7am6jZw6_vH3RPDxTyw17bA-VNRnwV4NDwgPmviVxvQZp8IAJgbyASuh8d9xNGXdhlnV5-FJVKb7pVuurmRgGBqJoLXyENhgP7M659w?key=0AiCTknJUbJ_o4gCAPQBzsxz\" alt=\"Sentiment analysis detected by Brand24\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment analysis by Brand24 for Calvin Klein<\/figcaption><\/figure>\n\n\n\n<p>Next, I switch to the sentiment view above the chart to see how brand perception has shifted over time. Helping me understand the feelings of the audience and track changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Loyalty program<\/strong><\/h3>\n\n\n\n<p>Nothing boosts brand engagement like a solid, exclusive loyalty program. It\u2019s one of the best ways to keep your audience connected, engaged, and valued by your brand.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Brand Assistant<\/strong><\/a> is an AI-based tool that knows your brand inside out. It analyzes data, tracks performance, and provides actionable insights based on real data, not guesswork.<\/p>\n\n\n\n<p>The goal? Turn those one-time buyers into brand advocates who keep coming back!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to do it:&nbsp;<\/strong><\/h4>\n\n\n\n<p>Start by defining your rewards &#8211; think points for purchases, exclusive discounts, early access to new products, and even special events.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make the program easy<\/strong> to join and even easier to use.&nbsp;<\/li>\n\n\n\n<li><strong>Personalize the experience<\/strong> by customizing rewards based on customer behavior and preferences.&nbsp;<\/li>\n\n\n\n<li><strong>Excite them<\/strong> about regular updates, surprise bonuses, and milestone rewards.<\/li>\n<\/ul>\n\n\n\n<p>The goal is to make customers feel like VIPs &#8211; the more they feel appreciated, the more likely they will stick around and promote your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id09\"><strong>09 Use trending hashtags&nbsp;<\/strong><\/h3>\n\n\n\n<p>Hashtags are still going strong! They play a vital role in social media SEO, boosting <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand visibility<\/a> and shaping the customer experience across platforms.<\/p>\n\n\n\n<p>More than just a trend, hashtags help your content get discovered by the right audience, making it easier for potential customers to find you and engage with your brand. Keep an eye on trending hashtags to stay relevant and amplify your reach!<\/p>\n\n\n\n<p><strong>How it helps me:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Easy content discovery<\/strong> &#8211; Hashtags make it simple for users to find content that interests them.<\/li>\n\n\n\n<li><strong>Geo SEO<\/strong> &#8211; Localize your reach by using location-based hashtags.<\/li>\n\n\n\n<li><strong>Expand your reach <\/strong>&#8211; Hashtags help increase your audience and encourage hashtag use<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to do it:<\/strong><\/h4>\n\n\n\n<p>Focus<strong> on the ones you are already using naturally <\/strong>to match your brand and niche rather than just generic, popular ones.&nbsp;<\/p>\n\n\n\n<p>For example, I checked out the most popular hashtags around Calvin Klein and discovered some nice insights!&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d90b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d90b0\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXezSvn1NhuJQIica3Dh7soNDGjofuyR3TqYSOd5Gmeql-dJoeF5oF6_Gu_2caq7q5DAOW28-zZXXj06ZLYPu6eszhoaKyFDgPUdBijvpi4YouANZnv0xDJuDkyy4xLbbJBDGP1n?key=0AiCTknJUbJ_o4gCAPQBzsxz\" alt=\"Hashtags analysis conducted by Brand24\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Key hashtags detected by Brand24 for Calvin Klein<\/figcaption><\/figure>\n\n\n\n<p>The trending hashtag \u201celcojamelo\u201d (meaning \u201cBad Bunny\u201d in Spanish) is a great opportunity for Calvin Klein to engage with Spanish-speaking audiences. It&#8217;s a great chance to boost engagement and help track UGC content.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Explore the best hashtags for you!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=347\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-measure-brand-engagement\"><strong>How to measure brand engagement?<\/strong><\/h2>\n\n\n\n<p>Want to know if your brand engagement is on point? Keep an eye on the right metrics!<\/p>\n\n\n\n<p>Some tools offer options to check social media engagement, such as Brand24, which can help you analyze brand engagement rates for specific brands.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Volume of mentions<\/strong>: likes, shares, comments, and tags all reflect how much your audience is vibing with your content.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sentiment analysis:<\/a> <\/strong>Your secret weapon. Are people loving or hating your content? Tools like Brand24 give you real-time insight into whether the buzz around your brand is positive, negative, or neutral.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Presence score<\/a><strong>:<\/strong> Brand24\u2019s unique metric rates your brand\u2019s online visibility from 0 to 100. The higher the score, the stronger your brand\u2019s footprint.<\/li>\n\n\n\n<li><strong>Website analytics<\/strong>: Track page views, bounce rates, and time on site to see how engaged your visitors are. If people click away too quickly, it might be time to adjust your content strategy.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3512d95b3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3512d95b3\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh7-qw.googleusercontent.com\/docsz\/AD_4nXc-wIcmpeu5NCcUeo1Y8hgeK5xC6Ytpd1jVPug0E0YtLLTC5rDhpTFZpYuKmu8jGb3D0SSM0Esdqq0huqmPCwo9ymlsg8wlT4mdTxmgaxag1xSH-5G6DEKebRopFjKF_X54sHn5Og?key=0AiCTknJUbJ_o4gCAPQBzsxz\" alt=\"10 Top Brand Engagement Metrics to track\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>More about customer engagement metrics you can find <strong><a href=\"https:\/\/brand24.com\/blog\/customer-engagement-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">here<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Brand engagement isn\u2019t just a task to check off. It\u2019s an ongoing process of staying connected with your audience!<\/p>\n\n\n\n<p>Building meaningful relationships with your audience requires constant attention, tracking key metrics, and adapting to changing customer preferences. The key is to approach it strategically while staying authentic.<\/p>\n\n\n\n<p><strong>Last but not least! <\/strong><\/p>\n\n\n\n<p>I prepared a short checklist that will help you boost your brand engagement:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Brand Engagement Checklist<\/strong><\/th><th><strong>What to do<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>1) Get a quick audience snapshot<\/strong><\/td><td>Use AI insights to learn what people talk about most (topics, emotions, patterns).<\/td><\/tr><tr><td><strong>2) Identify your top \u201chigh-impact\u201d mentions<\/strong><\/td><td>Filter by influence\/importance and focus on the posts that can shape perception.<\/td><\/tr><tr><td><strong>3) Reply to positive mentions<\/strong><\/td><td>Thank people, reshare UGC, and reinforce the relationship.<\/td><\/tr><tr><td><strong>4) Reply to negative mentions fast<\/strong><\/td><td>Acknowledge, fix, and follow up publicly when possible.<\/td><\/tr><tr><td><strong>5) Post at the right time<\/strong><\/td><td>Check when your audience is most active and test 2\u20133 time windows.<\/td><\/tr><tr><td><strong>6) Be on the right platforms<\/strong><\/td><td>Double down where engagement happens; stop wasting effort where it doesn\u2019t.<\/td><\/tr><tr><td><strong>7) Refresh your content mix weekly<\/strong><\/td><td>Rotate formats: UGC, Reels\/Shorts, polls, Q&amp;A, lives, education.<\/td><\/tr><tr><td><strong>8) Jump on relevant trends<\/strong><\/td><td>Join fast, but only if it fits your brand values and tone.<\/td><\/tr><tr><td><strong>9) Track events in your niche<\/strong><\/td><td>Watch for spikes in mentions\/reach and respond while the topic is hot.<\/td><\/tr><tr><td><strong>10) Monitor sentiment shifts<\/strong><\/td><td>Check if engagement is positive\/neutral\/negative after campaigns or events.<\/td><\/tr><tr><td><strong>11) Build a simple loyalty\/VIP loop<\/strong><\/td><td>Offer perks: early access, exclusive discounts, shoutouts, milestones.<\/td><\/tr><tr><td><strong>12) Use smart hashtags (not random ones)<\/strong><\/td><td>Pick niche + brand-fit tags, add location tags if relevant, encourage UGC.<\/td><\/tr><tr><td><strong>13) Measure the right engagement metrics<\/strong><\/td><td>Track: mentions volume, sentiment, visibility (Presence Score), website engagement.<\/td><\/tr><tr><td><strong>14) Run a monthly \u201cwhat worked?\u201d review<\/strong><\/td><td>Keep what performs, cut what doesn\u2019t, and set 1\u20132 experiments for next month.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Now you are prepared to build strong brand engagement. Congrats! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=347\" target=\"_blank\" rel=\"noopener\" title=\"\">Sign up for Brand24&#8217;s free trial period and see how this tool will help you in the process!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is brand engagement marketing?<\/h3>\n\n\n\n<p>Brand engagement marketing is a marketing approach focused on building a strong relationship with your audience by encouraging real interaction with your brand (e.g., mentions, comments, shares, participation, repeat purchases, and recommendations) \u2014 so people don\u2019t just notice you, they connect, trust, and come back.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">W<strong>hat metrics should I track to measure brand engagement across channels?<\/strong><\/h3>\n\n\n\n<p>The best way is to measure engagement as a mix of <strong>interaction<\/strong>, <strong>conversation<\/strong>, <strong>quality<\/strong>, and <strong>business impact<\/strong> (not just one \u201cvanity metric\u201d).<\/p>\n\n\n\n<p><strong>Core metrics to track:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mentions volume<\/strong> (how often people talk about you)<\/li>\n\n\n\n<li><strong>Interactions<\/strong> (comments, shares, reactions, saves \u2013 platform dependent)<\/li>\n\n\n\n<li><strong>Reach \/ visibility<\/strong> (how far engagement travels)<\/li>\n\n\n\n<li><strong>Sentiment<\/strong> (positive \/ neutral \/ negative tone)<\/li>\n\n\n\n<li><strong>Presence \/ visibility score<\/strong> (e.g., a 0\u2013100 footprint metric, if your tool provides it)<\/li>\n\n\n\n<li><strong>Share of Voice<\/strong> (your portion of category conversation vs competitors)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What are the main drivers of brand engagement online?<\/h3>\n\n\n\n<p>Think of engagement as \u201cpeople choosing to react, reply, share, or come back.\u201d The biggest drivers are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relevance:<\/strong> You talk about problems, trends, and questions your audience actually cares about (not what <em>you<\/em> want to announce).<\/li>\n\n\n\n<li><strong>Clarity + strong point of view:<\/strong> Clear message, simple language, and an opinion people can agree\/disagree with.<\/li>\n\n\n\n<li><strong>Value per post:<\/strong> Teach something, save time, inspire, entertain, or give a useful shortcut. \u201cNice update!\u201d rarely wins.<\/li>\n\n\n\n<li><strong>Consistency:<\/strong> Not spammy frequency \u2013 just predictable presence so people remember you.<\/li>\n\n\n\n<li><strong>Community behavior:<\/strong> You reply, ask questions, tag people, and build back-and-forth (engagement loves conversation).<\/li>\n\n\n\n<li><strong>Trust signals:<\/strong> Real proof (examples, screenshots, results, customer stories) beats vague claims.<\/li>\n\n\n\n<li><strong>Format fit:<\/strong> Short video, carousels, polls, memes, threads \u2013 whatever your audience naturally engages with on that platform.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to boost brand engagement?<\/h3>\n\n\n\n<p>Brand engagement grows when your brand stops acting like a billboard and starts acting like a participant.<\/p>\n\n\n\n<p>You begin by listening \u2013 watching what people say, what they care about, and what emotions show up around your brand. Then you show up in the conversation: you reply to mentions, thank people for praise, handle complaints fast, and pay extra attention to the posts that can influence others.<\/p>\n\n\n\n<p>From there, you make it easy (and fun) to interact with you. You post where your audience actually hangs out, at the times they\u2019re active, and you keep things fresh with different formats like UGC, short videos, polls, Q&amp;A, and educational content. When a relevant trend or event hits, you join quickly \u2013 without forcing it \u2013 and keep an eye on sentiment.<\/p>\n\n\n\n<p>Finally, you reward the people who keep coming back. Even a simple VIP\/loyalty loop \u2013 exclusive perks, early access, public shoutouts \u2013 can turn customers into advocates who engage naturally and bring others with them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can I increase engagement on social media without sounding salesy?<\/h3>\n\n\n\n<p>Imagine you\u2019re at a dinner table, not on a stage. The goal is to join the conversation, not hijack it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start with the struggle:<\/strong> \u201cHere\u2019s what we kept seeing\u2026\u201d<\/li>\n\n\n\n<li><strong>Share the lesson:<\/strong> \u201cWe tried X. It failed. Here\u2019s what worked instead.\u201d<\/li>\n\n\n\n<li><strong>Use gentle CTAs:<\/strong> \u201cWant the checklist?\u201d \u201cShould I share the template?\u201d<\/li>\n\n\n\n<li><strong>Tell micro-stories:<\/strong> one moment, one takeaway, one question at the end.<\/li>\n<\/ul>\n\n\n\n<p>If your post is useful even without your product\u2026 it won\u2019t feel like an ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can I use social listening to improve brand engagement?<\/h3>\n\n\n\n<p>Social listening is like walking into the room <em>before<\/em> you speak and hearing what people are already saying.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find repeating questions<\/strong> \u2192 turn them into posts people instantly care about.<\/li>\n\n\n\n<li><strong>Catch live conversations<\/strong> \u2192 reply early with something helpful (not a pitch).<\/li>\n\n\n\n<li><strong>Spot what triggers reactions<\/strong> \u2192 copy the patterns: topics, wording, format.<\/li>\n\n\n\n<li><strong>Notice confusion or negativity<\/strong> \u2192 address it with clarity, fast.<\/li>\n<\/ul>\n\n\n\n<p>You don\u2019t have to \u201ccreate engagement.\u201d You just have to show up where it already exists \u2013 and add something worth responding to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do digital agencies boost brand engagement?<\/strong><\/h3>\n\n\n\n<p>Digital agencies boost brand engagement by turning a brand into something people can actively interact with, not just notice. They start by listening\u2014tracking what audiences already say, ask, and feel across social media, forums, news, and reviews\u2014then they use those insights to shape content that fits the platform and the moment. <\/p>\n\n\n\n<p>They plan creative that\u2019s designed to trigger action (comments, shares, saves, mentions), and they keep it varied: short videos, UGC-style posts, polls, Q&amp;As, creator collaborations, and quick educational pieces that solve a real problem or spark a reaction. <\/p>\n\n\n\n<p>On top of that, they manage the relationship in real time by replying to mentions (especially the influential ones), resharing community content, and addressing negative feedback quickly so the conversation stays constructive. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does creative content drive brand engagement?<\/h3>\n\n\n\n<p>Creative content turns your brand from a broadcaster into something people want to <em>interact with<\/em>\u2014and that interaction is brand engagement.<\/p>\n\n\n\n<p><strong>Example: Oreo x 360i (Super Bowl blackout, 2013)<\/strong><\/p>\n\n\n\n<p>During the Super Bowl power outage, Oreo\u2019s digital agency <strong>360i<\/strong> had a dedicated social team ready to react fast. They posted the now-famous \u201cYou can still dunk in the dark\u201d creative and it blew up\u2014earning <strong>nearly 15,000 retweets<\/strong> and <strong>20,000+ Facebook likes<\/strong> shortly after posting.&nbsp;<\/p>\n\n\n\n<p>Industry commentary later described it as a moment that helped kick off the \u201csocial war room\u201d era\u2014brands building teams and processes to respond to culture in real time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the secret to increasing customer loyalty from experienced marketers. Enhance interactions and build lasting connections with your audience today!<\/p>\n","protected":false},"author":89,"featured_media":173639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[],"class_list":["post-173614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agata","cf_author_last_name":"Bernatek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=173614"}],"version-history":[{"count":15,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173614\/revisions"}],"predecessor-version":[{"id":180815,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173614\/revisions\/180815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/173639"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=173614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=173614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=173614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}