{"id":173933,"date":"2025-04-16T14:10:16","date_gmt":"2025-04-16T12:10:16","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=173933"},"modified":"2026-04-13T12:40:00","modified_gmt":"2026-04-13T10:40:00","slug":"growth-marketing-metrics","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/growth-marketing-metrics\/","title":{"rendered":"17 Key Growth Marketing Metrics You Should Track in 2026"},"content":{"rendered":"\n<p>Let&#8217;s be real &#8211; companies that use data to guide their marketing are crushing it. According to Forbes, companies that adopt data-driven marketing are 6 times more likely to be profitable year-over-year than those that don&#8217;t. The difference is huge! Don&#8217;t act blind over growth marketing metrics, and start tracking them today!<\/p>\n\n\n\n<p>So, without further blah blah blah&#8230;<\/p>\n\n\n\n<p>Let&#8217;s get into the most important growth marketing metrics!<\/p>\n\n\n\n<p><strong>Quick summary:<\/strong><\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Growth marketing metrics<\/strong> are all about measuring your current business performance.<\/li>\n\n\n\n<li>The focus is on how your business works on<strong> revenue, acquisition, and retention<\/strong>.<\/li>\n\n\n\n<li>It can involve <strong>acquiring new customers, improving costs, or simply taking care of your reputation<\/strong>.<\/li>\n\n\n\n<li>The metrics you should measure will <strong>vary based on your business type and your KPIs<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-growth-marketing-metrics\"><strong>Key growth marketing metrics to track:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Customer Lifetime Value (CLTV)<\/strong><\/h3>\n\n\n\n<p>Customer lifetime value measures is a metric that represents the total revenue that a specific customer generates for your business. It sums up the entire time the client spent with your business.<\/p>\n\n\n\n<p>In general, this metric can help you establish the value of long-term customers and find ideas to improve customer retention and revenue.<\/p>\n\n\n\n<p><strong>How to measure?<\/strong><\/p>\n\n\n\n<p>The customer lifetime value is calculated by dividing the average revenue per user by the churn rate.<\/p>\n\n\n\n<p>Here&#8217;s a simple formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong>CLV = Average Revenue per Customer \/ Churn Rate<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your growth marketing metrics!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=358\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 The volume of mentions<\/strong><\/h3>\n\n\n\n<p>The volume of mentions metric shows how often people talk about your brand, product, or any other important keyword.<\/p>\n\n\n\n<p>It should include all mentions across social media, forums, blogs, news sites, and more &#8211; both, when you&#8217;re tagged or not.<\/p>\n\n\n\n<p>Why is it important?<\/p>\n\n\n\n<p><strong>Because more mentions = more visibility.<\/strong><\/p>\n\n\n\n<p>And it&#8217;s not just any visibility, but real, organic talk.<\/p>\n\n\n\n<p>If your brand gets mentioned a lot, it usually means you&#8217;re either doing something great or\u2026 something people have strong opinions about. Either way, it\u2019s a sign you should be paying attention.<\/p>\n\n\n\n<p>Mentions also help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot trends and public interest<\/li>\n\n\n\n<li>Discover brand advocates or critics<\/li>\n\n\n\n<li>Evaluate the performance of campaigns<\/li>\n\n\n\n<li>Check how your marketing efforts work<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>You can track mentions using tools like Brand24, Google Alerts, or Brandwatch.<\/p>\n\n\n\n<p>These platforms count how many times your keyword or brand name appears in online conversations over a specific time.<\/p>\n\n\n\n<p>I like to use Brand24 for the ease of use and great source coverage &#8211; no complex formula here!<\/p>\n\n\n\n<p>Here&#8217;s what the volume of mentions looks like in the dashboard:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4131cb0c9c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4131cb0c9c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-the-volume-of-mentions.png\" alt=\"Growth marketing: The volume of mentions by Brand24.\" class=\"wp-image-173938\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-the-volume-of-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-the-volume-of-mentions-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-the-volume-of-mentions-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-the-volume-of-mentions-248x95.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Growth marketing: The volume of mentions by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Plus, you also gain access to various analytics and insights within the tool.<\/p>\n\n\n\n<p>Or can check each mention to review it:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4131cb0f94&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4131cb0f94\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"229\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-mention-example.png\" alt=\"Growth marketing metrics: Positive mention by Brand24.\" class=\"wp-image-173939\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-mention-example.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-mention-example-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-mention-example-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-mention-example-248x57.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Growth marketing metrics: Positive mention by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Customer Acquisition Cost (CAC)<\/strong><\/h3>\n\n\n\n<p>Customer acquisition cost (CAC) basically tells you how much money you spend to get <strong>one new customer<\/strong>.<\/p>\n\n\n\n<p>It includes everything from paid ads, tools, salaries, to content creation &#8211; any kind of cost that helps you bring someone in.<\/p>\n\n\n\n<p>Why would you bother?<\/p>\n\n\n\n<p>Because growth isn\u2019t just about getting more customers, no matter what. It\u2019s about doing it in the most effective way.<\/p>\n\n\n\n<p>If your CAC is higher than your Customer Lifetime Value (will talk about it later), you&#8217;re losing money with every sale. Not ideal!<\/p>\n\n\n\n<p>This metric helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluate growth marketing strategies<\/li>\n\n\n\n<li>Optimize your budget<\/li>\n\n\n\n<li>Balance long-term sustainable growth<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>You can use this formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong>CAC = Total Marketing &amp; Sales Spend \/ Number of Customers Acquired<\/strong><\/strong><\/p>\n\n\n\n<p>And remember, <strong>the lower your CAC, the better, as long as you&#8217;re still bringing in quality leads<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4131cb1311&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4131cb1311\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"917\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-leads-generation.jpg\" alt=\"Growth marketing metrics: Meme about customer acquisition cost.\" class=\"wp-image-173940\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-leads-generation.jpg 917w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-leads-generation-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-leads-generation-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-leads-generation-248x135.jpg 248w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Growth marketing metrics: Meme about leads.<\/figcaption><\/figure>\n\n\n\n<p>Source: Make a Meme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Social media reach<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\">Social media reach<\/a> shows the total number of unique users who saw your content across social media platforms.<\/p>\n\n\n\n<p>Even if people don\u2019t click, they can still see the posts mentioning your brand or your own posts.<\/p>\n\n\n\n<p>It&#8217;s a great metric to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measure marketing campaign visibility<\/li>\n\n\n\n<li>Compare the effectiveness of different platforms<\/li>\n\n\n\n<li>Improve your sales process<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Some social platforms provide this data within their analytics. But you need to remember it is just your own profile reach.<\/p>\n\n\n\n<p>If you want to know your general reach, which includes talking about you from other profiles on various platforms, you need a <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">social listening tool<\/a>.<\/p>\n\n\n\n<p>This is what it looks like in the Brand24 dashboard:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4131cb1647&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4131cb1647\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-social-media-reach.png\" alt=\"Growth marketing metrics: Social media reach by Brand24, an AI powered tool.\" class=\"wp-image-173941\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-social-media-reach.png 444w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-social-media-reach-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-social-media-reach-300x338.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-social-media-reach-141x159.png 141w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Growth marketing metrics: Social media reach by Brand24.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check your social media reach!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=358\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Monthly Recurring Revenue (MRR)<\/strong><\/h3>\n\n\n\n<p>Monthly recurring revenue (MRR) is a metric that represents the predictable income you can count on each month. It&#8217;s usually based on subscription estimations.<\/p>\n\n\n\n<p>MRR shows how much cash flow your business generates on a regular basis &#8211; which is super useful for planning growth, forecasting, and even investor talks.<\/p>\n\n\n\n<p>MRR shows you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A quick check of your business health<\/li>\n\n\n\n<li>A way to measure growth trends and marketing efforts<\/li>\n\n\n\n<li>Insight into the impact of upgrades, downgrades, or churn on your profitability<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>It can be counted by multiplying your average revenue per account by the total number of active accounts.<\/p>\n\n\n\n<p>Here&#8217;s a simplified formula to use:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong>MRR = Average Revenue per Account \u00d7 Total Number of Active Accounts<\/strong><\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Non-social reach<\/strong><\/h3>\n\n\n\n<p>Non-social reach is similar to social media reach, BUT the source here is everything beyond social media platforms.<\/p>\n\n\n\n<p>So, it shows how many people you reach via blogs, newsletters, PR coverage, forums, etc.<\/p>\n\n\n\n<p>Why is it important?<\/p>\n\n\n\n<p>Because this reach is often more stable, long-lasting, and less dependent on algorithms. It shows how well you&#8217;re building a searchable, discoverable brand.<\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>You can find this metric in media monitoring tools, too.<\/p>\n\n\n\n<p>Brand24 includes a pretty big list of sources, from forums to newsletters and podcasts.<\/p>\n\n\n\n<p>This is what it looks like within the panel:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4131cb1b70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4131cb1b70\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-non-social-reach.png\" alt=\"Growth metrics: Non-social reach by Brand24, an AI-powered tool.\" class=\"wp-image-173942\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-non-social-reach.png 448w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-non-social-reach-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-non-social-reach-300x335.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-non-social-reach-142x159.png 142w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Growth metrics: Non-social reach by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Revenue Growth Rate<\/strong><\/h3>\n\n\n\n<p>The revenue growth rate shows how quickly your business income is increasing over time. It\u2019s a key metric that shows you how well your marketing and sales strategies are performing.<\/p>\n\n\n\n<p><strong>Flat revenue = flat growth.<\/strong><\/p>\n\n\n\n<p>This metric helps you see whether your efforts are paying off and how fast. It\u2019s also super useful if you\u2019re scaling or trying to impress investors.<\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>It&#8217;s pretty easy. You can use this quick formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong><strong>Revenue Growth Rate = ((Revenue This Month &#8211; Revenue Last Month) \/ Revenue Last Month) \u00d7 100<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>You should do this analysis to track monthly or quarterly progress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Conversion Rate<\/strong><\/h3>\n\n\n\n<p>Conversion rate tells you how many people take a desired action on your site or campaign. This can either be signing up, booking a demo, or making a purchase.<\/p>\n\n\n\n<p>Why is it important?<\/p>\n\n\n\n<p>Because traffic is great\u2026 but if it doesn\u2019t convert, it just doesn\u2019t matter.<\/p>\n\n\n\n<p>This metric shows how persuasive and effective your marketing is.<\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Here&#8217;s the formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong><strong><strong>Conversion Rate = (Number of Conversions \/ Total Visitors) \u00d7 100<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>You can use it to track different types of conversions: email signups, purchases, form fills &#8211; anything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id09\"><strong>09 Return on Investment (ROI)<\/strong><\/h3>\n\n\n\n<p>ROI tells you how much return you get from your marketing or business investments.<\/p>\n\n\n\n<p>Are you getting your money\u2019s worth?<\/p>\n\n\n\n<p>ROI proves impact. It helps you figure out which campaigns are actually profitable and worth repeating.<\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>A positive ROI means you\u2019re making more than you\u2019re spending. If it\u2019s negative\u2026 time to optimize.<\/p>\n\n\n\n<p>Here\u2019s the formula you can use:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong><strong><strong><strong>ROI = (Revenue from Campaign &#8211; Cost of Campaign) \/ Cost of Campaign \u00d7 100<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id10\"><strong>10 Average Revenue Per User (ARPU)<\/strong><\/h3>\n\n\n\n<p>Average Revenue Per User (ARPU) tells you how much, on average, each customer is contributing over a fixed period of time.<\/p>\n\n\n\n<p>Why bother? Because not everyone is created equal. ARPU tells you customer value, and helps you to understand the caliber of your user base.<\/p>\n\n\n\n<p>You can use it to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor if your pricing works well<\/li>\n\n\n\n<li>Gauge upsell efficacy<\/li>\n\n\n\n<li>Better predict your revenue<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Average Revenue Per User is simply your total revenue divided by the number of your active users.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong><strong><strong><strong><strong>ARPU = Total Revenue \/ Number of Active Users<\/strong> <\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p><strong>Pro tip: <\/strong>I encourage you to track this metric monthly, especially if you offer tiered pricing or add-ons. This way, you can use this data to improve your growth marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id11\"><strong>11 Click-Through Rate (CTR)<\/strong><\/h3>\n\n\n\n<p>Click-through rate (CTR) is a key metric that measures how many people saw your link (in an ad, email, or search result) and actually <strong>clicked on it<\/strong>. So, it&#8217;s about real action, not just reaching new people.<\/p>\n\n\n\n<p>A<strong> <\/strong>high CTR means your growth marketing and offer is working. People are interested enough to take action &#8211; and that\u2019s the first step to conversion.<\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>You can use this simple formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong><strong><strong><strong><strong><strong>CTR = (Clicks \/ Impressions) \u00d7 100<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>You should analyze this growth metric on any platform you put your marketing efforts on &#8211; newsletter, socials, anything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id12\"><strong>12 Cost Per Lead (CPL)<\/strong><\/h3>\n\n\n\n<p>Cost per lead (CPL) is a growth marketing metric that shows you how much you spend to generate a single lead. It can be an email signup, demo request, or free trial &#8211; the sky is the limit.<\/p>\n\n\n\n<p>Why is it important? Because it gives you a clear picture of how cost-effective your lead gen strategy is. Lower CPL means more leads for a smaller budget.<\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>You can measure your CPL by dividing the total marketing spend by the number of leads generated.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>CPL = Total Marketing Spend \/ Number of Leads Generated<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>You can break this down by each platform you do marketing campaigns on to see what\u2019s driving the best results.<\/p>\n\n\n\n<p>And if you need a tip for finding high-quality leads, <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a> is a great way to reach them!<\/p>\n\n\n\n<p>Here&#8217;s what Mick Griffin, a Head of Growth at Traffit, says about this strategy:<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;When my team finishes with inbound leads and other tasks, and they&#039;re looking for more potential customers, I just say,\r\n&#039;Go to Brand24: We get hundreds of potential leads every month thanks to this tool.&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2016\/04\/f1b7dd7c-mick.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2016\/04\/f1b7dd7c-mick.png 385w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/04\/f1b7dd7c-mick-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/04\/f1b7dd7c-mick-300x300.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/04\/f1b7dd7c-mick-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2016\/04\/f1b7dd7c-mick-50x50.png 50w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Mick Griffin                                     <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Growth at Traffit<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try social listening for lead generation!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=358\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id13\"><strong>13 Marketing Qualified Leads (MQLs)<\/strong><\/h3>\n\n\n\n<p>Marketing qualified leads (MQLs) are leads who:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Shown interest in your offer<\/li>\n\n\n\n<li>Meet specific criteria that make them more likely to become paying customers<\/li>\n<\/ol>\n\n\n\n<p><strong>Not every lead is ready to buy.<\/strong><\/p>\n\n\n\n<p>MQLs help you focus on the right people (who are genuinely interested in your offer and a good fit).<\/p>\n\n\n\n<p>This metric helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Align marketing efforts with sales<\/li>\n\n\n\n<li>Improve lead generation efforts<\/li>\n\n\n\n<li>Monitor lead quality over quantity<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>You define the criteria based on behavior (like downloading a guide, opening multiple emails, or visiting pricing pages).<\/p>\n\n\n\n<p>Unfortunately, there\u2019s no universal formula. You\u2019ll need to create a scoring system that reflects your customer journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id14\"><strong>14 Trial-to-Paid Conversion Rate<\/strong><\/h3>\n\n\n\n<p>Trial-to-paid conversion rate is a key metric that shows<strong> the ratio of users signing up for a free trial to becoming paying customers<\/strong>.<\/p>\n\n\n\n<p>Trials are great\u2026 but if they&#8217;re not bringing in revenue, how can everything be okay?<\/p>\n\n\n\n<p>This metric tells you how well your trial experience is doing at turning interested users into repeat customers.<\/p>\n\n\n\n<p>It can be a great help in improving your customer acquisition process.<\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Here&#8217;s a simplified formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Trial-to-Paid Conversion Rate = (Paid Conversions \/ Trial Signups) \u00d7 100<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>You should track it over pre-established periods and use the insight to improve your growth marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id15\"><strong>15 Customer Retention Rate<\/strong><\/h3>\n\n\n\n<p>Customer retention rate is a key metric that shows the percentage of customers who keep coming back or stay with you for longer.<\/p>\n\n\n\n<p>Keeping a customer is usually much cheaper than finding and attracting a new one.<\/p>\n\n\n\n<p>That&#8217;s why a high retention rate = more efficient customer acquisition.<\/p>\n\n\n\n<p>It helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measure customer loyalty<\/li>\n\n\n\n<li>Take care of existing customers<\/li>\n\n\n\n<li>Better predict revenue metrics<\/li>\n\n\n\n<li>Identify churn risks early and improve the new customers&#8217; experience<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>This one is a little more complex. Here&#8217;s a formula that most growth marketers use:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Retention Rate = ((Customers at End of Period \u2013 New Customers) \/ Customers at Start) \u00d7 100<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>And remember &#8211; the higher this number, the better!<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your growth marketing metrics!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=358\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id16\"><strong>16 Churn Rate<\/strong><\/h3>\n\n\n\n<p>Churn rate shows how many customers stop using your service or cancel their subscription during a specific time period.<\/p>\n\n\n\n<p>It&#8217;s exactly the flip side of retention. If you\u2019re gaining users but losing them just as fast, your growth isn\u2019t real&#8230; it\u2019s leaking.<\/p>\n\n\n\n<p>This metric can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot friction points<\/li>\n\n\n\n<li>Improve user experience and growth marketing tactics<\/li>\n\n\n\n<li>Lower the customer acquisition cost (CAC)<\/li>\n<\/ul>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Here&#8217;s the formula for this growth metric:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Churn Rate = (Lost Customers \/ Total Customers at Start) \u00d7 100<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Keep it low, and always dig into the \u201cwhy\u201d behind it. Especially when it starts to get bigger.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id17\"><strong>17 Net Promoter Score (NPS)<\/strong><\/h3>\n\n\n\n<p>NPS tells you how likely your customers are to recommend you to others. It\u2019s a fast way to check whether your customers are satisfied with your product.<\/p>\n\n\n\n<p>It&#8217;s a pretty complicated metric, influenced by the sentiment towards your brand, the pricing, and many other metrics.<\/p>\n\n\n\n<p>Why is it important?<\/p>\n\n\n\n<p>I saw many times that loyal customers don\u2019t just stay, they encourage new people to try your product.<\/p>\n\n\n\n<p>NPS helps you find those people and identify what makes them do it.<\/p>\n\n\n\n<p><strong>How to measure it?<\/strong><\/p>\n\n\n\n<p>Most growth marketers conduct surveys.<\/p>\n\n\n\n<p>They ask questions like: <em>&#8220;<\/em>How likely are you to recommend us to a friend?&#8221; on a scale of 0\u201310.<\/p>\n\n\n\n<p>Then, to calculate it, you can use this formula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>NPS = % Promoters (9\u201310) \u2013 % Not Satisfied (0\u20136)<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Anything above 50 is generally considered a good NPS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip\"><strong>Tip: Advanced tools can analyze metrics for you<\/strong><\/h2>\n\n\n\n<p>Growth marketing is a broad field. It includes lots of advanced metrics.<\/p>\n\n\n\n<p>Plus, some of them can be calculated only based on your own criteria.<\/p>\n\n\n\n<p>I wouldn&#8217;t be myself if I didn&#8217;t share this tip. It makes analyzing growth metrics so much easier!<\/p>\n\n\n\n<p>You can check some of the growth metrics analysis inside one tool &#8211; Brand24.<\/p>\n\n\n\n<p>My personal favourite feature is <a href=\"https:\/\/brand24.com\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>AI Insights<\/strong><\/a>.<\/p>\n\n\n\n<p>It analyses the most important things that happened over a given period and presents them in an easy-to-digest form:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4131cb2c6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4131cb2c6e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-ai-insights-by-brand24.png\" alt=\"Growth metrics: AI Insights by Brand24, an AI-powered tool.\" class=\"wp-image-173944\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-ai-insights-by-brand24.png 754w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-ai-insights-by-brand24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-ai-insights-by-brand24-300x199.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-ai-insights-by-brand24-240x159.png 240w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Growth metrics: AI Insights by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>It&#8217;s a great way to keep up and adjust your strategy.<\/p>\n\n\n\n<p>Plus, the tool can conduct the <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">sentiment analysis<\/a> for you and even identify what specific event caused a spike or drop, so you can improve your marketing and sales efforts.<\/p>\n\n\n\n<p>This is what it looks like for Duolingo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4131cb2f1a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4131cb2f1a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"325\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-sentiment-analysis.png\" alt=\"Growth metrics: Sentiment analysis by Brand24.\" class=\"wp-image-173945\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-sentiment-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-sentiment-analysis-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-sentiment-analysis-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-sentiment-analysis-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Growth metrics: Sentiment analysis by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>And as you can see, the big spike was caused by their &#8220;fake death&#8221; campaign:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4131cb317a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4131cb317a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"318\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-ai-events-by-brand24.png\" alt=\"Achieve sustainable growth by monitoring your performance: AI Events by Brand24.\" class=\"wp-image-173946\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-ai-events-by-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-ai-events-by-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-ai-events-by-brand24-300x95.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-ai-events-by-brand24-248x79.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Achieve sustainable growth by monitoring your performance: AI Events by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Brand24 also identifies which platforms generate the most negativity:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4131cb33cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4131cb33cc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-sentiment-by-categories-1.png\" alt=\"Improve customer loyalty by checking the platform's sentiment.\" class=\"wp-image-173948\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-sentiment-by-categories-1.png 687w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-sentiment-by-categories-1-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-sentiment-by-categories-1-300x218.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/growth-marketing-metrics-sentiment-by-categories-1-218x159.png 218w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Improve customer loyalty by checking the platform&#8217;s sentiment.<\/figcaption><\/figure>\n\n\n\n<p>Of course, there are still many more metrics that you need to analyse. But it&#8217;s still a great timesaver.<\/p>\n\n\n\n<p>Plus, it allows you to adapt to any changes much faster.<\/p>\n\n\n\n<p>Once you see a drop, you can easily understand what&#8217;s behind it and improve your strategy.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your growth marketing metrics!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=358\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Tracking growth marketing metrics is crucial for your brand&#8217;s health, but it&#8217;s not an easy task.<\/p>\n\n\n\n<p>Being consistent and acting in real time is crucial.<\/p>\n\n\n\n<p>That&#8217;s why AI-based tools can be so helpful. Make sure to try them and check if they can simplify the analysis in your case.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The growth marketing metrics you should track will <strong>depend on your business and KPIs<\/strong> &#8211; don&#8217;t monitor the numbers that don&#8217;t matter to you.<\/li>\n\n\n\n<li><strong>AI tools can be a game-changer<\/strong>. Make sure to use AI for the time-consuming manual analysis and focus on using those insights in the strategy.<\/li>\n\n\n\n<li><strong>Be adaptive<\/strong> &#8211; just monitoring is not gonna work. You need to improve your strategy based on this data to drive growth.<\/li>\n<\/ul>\n\n\n\n<p>So, there you have it! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=358\" title=\"\">Start monitoring your growth marketing metrics with the Brand24 trial<\/a> and see your business thrive!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover 17 key growth marketing metrics to track business performance, improve ROI, reduce CAC, and boost customer retention. Start measuring what matters today!<\/p>\n","protected":false},"author":82,"featured_media":173950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-173933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=173933"}],"version-history":[{"count":20,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173933\/revisions"}],"predecessor-version":[{"id":183203,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173933\/revisions\/183203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/173950"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=173933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=173933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=173933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}