{"id":173968,"date":"2025-04-18T15:07:36","date_gmt":"2025-04-18T13:07:36","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=173968"},"modified":"2026-04-13T13:07:47","modified_gmt":"2026-04-13T11:07:47","slug":"lawyer-reputation-management","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/lawyer-reputation-management\/","title":{"rendered":"6 Steps to Master Lawyer Reputation Management in 2026"},"content":{"rendered":"\n<p>\u200bThe first three weeks of April 2025 have shaken the legal industry in the US. Major law firms like Kirkland &amp; Ellis faced huge criticism after agreeing to provide $125 million in free legal services to causes supported by the Trump administration. As a result, the Kirkland &amp; Ellis esteem faced a drastic drop in reputation. This situation only highlights the importance of lawyer reputation management<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\nLawyer reputation management is a multi-layered process of protecting and improving how a lawyer or law firm is perceived. It involves monitoring online channels, analyzing sentiment, managing feedback, showcasing expertise, and preventing crises.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\"><strong>What is Lawyer Reputation Management?&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Lawyer reputation management <\/strong>is the process of building, monitoring, and protecting a public image of an individual lawyer or the whole law firm.<\/p>\n\n\n\n<p>It includes encouraging and managing positive reviews, handling negative feedback, and maintaining a strong online presence. <\/p>\n\n\n\n<p>The goal is to <strong>build trust <\/strong>and <strong>attract more clients <\/strong>through a credible and respected public reputation.<\/p>\n\n\n\n<p>Fine, but is a lawyer&#8217;s or law firm&#8217;s reputation management really that important?<\/p>\n\n\n\n<p>Oh, yes it is!<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Boost your lawyer reputation management!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=360\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Lawyer reputation management is crucial because:<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>People hire lawyers based on reputation<\/strong><\/p>\n\n\n\n<p>Most clients don&#8217;t have the legal knowledge to judge your skills. So, they rely on your reputation, referrals, and online presence. <\/p>\n\n\n\n<p>And &#8211; what&#8217;s really important &#8211; <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">49% of clients<\/a> trust online reviews as much as personal recommendations!<\/p>\n\n\n\n<p>\u2705 <strong>A professional image builds a competitive edge<\/strong><\/p>\n\n\n\n<p>The legal market is full of companies, and online reputation can be a significant competitive advantage. <\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.communication-director.com\/facts-figures\/competitive-advantage-corporate-reputation\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">only 45% of reputation comes from the product or service<\/a>. The rest comes from trust, leadership, employer branding, etc.<\/p>\n\n\n\n<p>\u2705 <strong>Your online footprint is permanent <\/strong><\/p>\n\n\n\n<p>A single bad review or negative article can harm your business. <a href=\"https:\/\/statuslabs.com\/blog\/online-reputation-management-tips\" target=\"_blank\" rel=\"noopener nofollow\" title=\"One negative review can cost a business up to 22% of customers\">One negative review can cost a business up to 22% of customers<\/a>! <\/p>\n\n\n\n<p>That&#8217;s one of many reasons you need an active reputation management strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\"><strong>Lawyer Reputation Management Strategy<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Monitor multiple channels<\/strong><\/h3>\n\n\n\n<p>People discuss things elsewhere.<\/p>\n\n\n\n<p>They do it on social media platforms, forums, designated review sites, personal blogs, etc.<\/p>\n\n\n\n<p>Even one positive mention can skyrocket your reputation. And even one negative comment can ruin it drastically.<\/p>\n\n\n\n<p>Therefore, <strong>it&#8217;s important to keep an eye on as many online sources as possible<\/strong>. <\/p>\n\n\n\n<p>This helps you stay ahead of any potential issues (regardless of where they appear), quickly respond to negative mentions, and engage with positive ones.<\/p>\n\n\n\n<p>Yeah, I know. Initially, it may seem overwhelming. But, in fact, <strong>tracking multiple channels is easier than you think!<\/strong><\/p>\n\n\n\n<p>All you need to have is an AI-powered media monitoring tool like Brand24. Why do I insist on this particular tool?<\/p>\n\n\n\n<p><strong>Because Brand24 can track, monitor, and analyze online mentions published on multiple platforms:<\/strong><\/p>\n\n\n\n<p>\u2705 Social media, such as Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, Reddit, Bluesky, Telegram, and Twitch;<\/p>\n\n\n\n<p>\u2705 News sites, blogs, podcasts, video platforms &amp; other websites;<\/p>\n\n\n\n<p>\u2705 Review platforms and newsletters.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dce3a6456&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dce3a6456\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"844\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_mentions-1140x844.jpg\" alt=\"brand24 ai-powered mentions detector\" class=\"wp-image-173972\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_mentions-1140x844.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_mentions-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_mentions-300x222.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_mentions-215x159.jpg 215w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_mentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Examples of mentions (from Bluesky and news site) detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>All you need to do is create a project by inserting your brand name, whether you&#8217;re an individual lawyer or a law brand.<\/p>\n\n\n\n<p>Below, you can see the Mentions dashboard for Kirkland &amp; Ellis, a worldwide best-known law firm.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dce3a6f74&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dce3a6f74\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"624\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_dashboard-1140x624.jpg\" alt=\"kirkland &amp; ellis lawyer reputation management in brand24 dashboard\" class=\"wp-image-173973\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_dashboard-1140x624.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_dashboard-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_dashboard-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The general overview of Kirkland &amp; Ellis&#8217; mentions<\/figcaption><\/figure>\n\n\n\n<p><strong>A quick glance gives you a bird&#8217;s-eye view of your online reputation, including:<\/strong><\/p>\n\n\n\n<p>\u2705 The volume &amp; reach of your brand mentions<\/p>\n\n\n\n<p>\u2705 Mentions distribution by sources<\/p>\n\n\n\n<p>\u2705 List of your most influential mentions<\/p>\n\n\n\n<p>\u2705 <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis\">Sentiment analysis<\/a><\/p>\n\n\n\n<p>Let&#8217;s stop here for a while.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best lawyer reputation management tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=360\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Track and analyze sentiment<\/strong><\/h3>\n\n\n\n<p>Sentiment analysis is an automated process for determining the emotional tone of online mentions.<\/p>\n\n\n\n<p><strong>It allows you to:<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>Discover real feelings<\/strong> toward your brand<\/p>\n\n\n\n<p>\u2705 <strong>Understand and improve the efficiency<\/strong> of your public relations efforts<\/p>\n\n\n\n<p>\u2705 <strong>Check which channels <\/strong>generate the most positive or negative feedback<\/p>\n\n\n\n<p>The sentiment analysis refers to <strong>both individual brand mentions<\/strong> and the <strong>overall tone of your brand\u2019s online reputation<\/strong> over time.<\/p>\n\n\n\n<p>With sentiment tracking, you can easily identify <strong>whether<\/strong> people are speaking about you in a positive, negative, or neutral way and <strong>what <\/strong>triggers your audience.<\/p>\n\n\n\n<p>That\u2019s a game-changer &#8211; especially in the legal industry, where reputation is (almost) everything.<\/p>\n\n\n\n<p>As the chart below shows, Kirkland &amp; Ellis experienced a vast increase in negative sentiment between April 11th and 16th. <\/p>\n\n\n\n<p>What happened?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dce3a810f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dce3a810f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"583\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_sentiment_analysis-1140x583.jpg\" alt=\"brand24 ai sentiment analysis\" class=\"wp-image-173974\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_sentiment_analysis-1140x583.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_sentiment_analysis-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_sentiment_analysis-300x154.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_sentiment_analysis-248x127.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_sentiment_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24&#8217;s sentiment analysis &#8211; red is bad, green is good<\/figcaption><\/figure>\n\n\n\n<p>According to the <strong>AI Events Detector <\/strong>(a Brand24 feature that aims to identify causes of unexpected behavior within your tracked project), the spike in negative mentions was related to Kirkland &amp; Ellis&#8217; agreement to provide free legal work for Trump-supported causes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dce3a8b67&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dce3a8b67\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"873\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_ai_events_detector-1140x873.jpg\" alt=\"lawyer reputation management thanks to Brand24's AI Events Detector\" class=\"wp-image-173975\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_ai_events_detector-1140x873.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_ai_events_detector-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_ai_events_detector-300x230.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_ai_events_detector-208x159.jpg 208w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_ai_events_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Events Detector discovers major causes of mentions spike and presents it in 1-2 sentences<\/figcaption><\/figure>\n\n\n\n<p><strong>This single event resulted in massive criticism of the law firm<\/strong>, especially on X (Twitter) and other social media platforms, such as Bluesky.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dce3a9582&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dce3a9582\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"764\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_analysis_tab_sentiment.jpg\" alt=\"brand24 analysis tab for sentiment\" class=\"wp-image-173976\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_analysis_tab_sentiment.jpg 872w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_analysis_tab_sentiment-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_analysis_tab_sentiment-300x263.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_analysis_tab_sentiment-181x159.jpg 181w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Kirkland &amp; Ellis&#8217; reputation was hit hard. Ouch&#8230;<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Boost your lawyer reputation management!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=360\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Build your online expertise<\/strong><\/h3>\n\n\n\n<p>Okay, this step is more geared toward managing an individual lawyer&#8217;s reputation, but law firms can also benefit from it!<\/p>\n\n\n\n<p><strong>Your reputation does not depend only on what others say about you (phew!)<\/strong>. It also comes from what you say, where you say it, and how often you show up.<\/p>\n\n\n\n<p>All in all, people must be convinced that paying for your legal services is worth every penny \u2014 and that starts with trust.<\/p>\n\n\n\n<p><strong>In practice:<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Share what you know<\/strong><\/p>\n\n\n\n<p>Write about topics you&#8217;re an expert in. Whether it&#8217;s a LinkedIn post, a blog article, or a short video on Instagram or TikTok \u2014 demonstrate your expertise in plain language.<\/p>\n\n\n\n<p>Explain legal concepts, share case studies (anonymized!), or comment on current legal news. Educational content builds trust and attracts potential clients.<\/p>\n\n\n\n<p><strong>\u2705 Be consistent and visible<\/strong><\/p>\n\n\n\n<p>Being an expert once isn\u2019t enough \u2014 you need to show up regularly. That doesn\u2019t mean posting every day, but rather showing up with value.<\/p>\n\n\n\n<p>Use content scheduling tools to stay consistent and track which topics resonate best with your audience.<\/p>\n\n\n\n<p><strong>\u2705 Use the right platforms<\/strong><\/p>\n\n\n\n<p>For lawyers, LinkedIn is gold. <\/p>\n\n\n\n<p>But don\u2019t overlook other platforms like YouTube (great for Q&amp;A videos), Medium &amp; Substack ( thought leadership), and even Instagram or TikTok if you\u2019re targeting younger clients. <\/p>\n\n\n\n<p>Just make sure your tone and content match the platform.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dce3aa2c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dce3aa2c5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"964\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_linkedin-1140x964.jpg\" alt=\"linkedin for lawyer reputation management and expertise\" class=\"wp-image-173977\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_linkedin-1140x964.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_linkedin-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_linkedin-300x254.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_linkedin-188x159.jpg 188w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_linkedin.jpg 1194w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">LinkedIn is a perfect social platform to showcase your legal expertise<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2705 Collaborate with other professionals<\/strong><\/p>\n\n\n\n<p>Being quoted in the media, invited to a podcast, or co-authoring an article with another expert strengthens your good reputation. It also helps you reach audiences beyond your own network.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dce3aac55&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dce3aac55\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"793\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_podcast-1140x793.jpg\" alt=\"podcast to showcase legal expertise\" class=\"wp-image-173978\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_podcast-1140x793.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_podcast-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_podcast-300x209.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_podcast-229x159.jpg 229w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_podcast.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Podcast is a great idea to collaborate with other lawyers &amp; showcase your expertise<\/figcaption><\/figure>\n\n\n\n<p>Summing up, <strong>to build your reputation as an expert in the field, behave like an expert in the field<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Handle negative feedback<\/strong><\/h3>\n\n\n\n<p><strong>Even the best lawyers and law firms will eventually face criticism<\/strong>. That\u2019s just the nature of the business. What matters most is how you handle it.<\/p>\n\n\n\n<p>And that&#8217;s the following step after discovering what frustrates your audience and prospective clients by using <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a>.<\/p>\n\n\n\n<p>A well-managed response to negative online reviews can actually <strong>boost your credibility<\/strong>. Why? Because it shows you\u2019re human, transparent, and committed to improvement.<\/p>\n\n\n\n<p><strong>There are plenty of rules you should follow when handling negative feedback:<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>Respond quickly, but not emotionally<\/strong><\/p>\n\n\n\n<p>Time matters. A prompt response shows you care \u2014 but don\u2019t rush in with a defensive tone. Read carefully, assess the situation, and reply with professionalism.<\/p>\n\n\n\n<p>\u2705 <strong>Take it offline (if possible)<\/strong><\/p>\n\n\n\n<p>When dealing with a frustrated client or a negative reviewer, offer to continue the conversation via phone or email. This not only de-escalates public tension but also shows your willingness to resolve the issue like a pro.<\/p>\n\n\n\n<p>\u2705 <strong>Acknowledge, don\u2019t argue<\/strong><\/p>\n\n\n\n<p>If the feedback is valid, acknowledge it and explain how you\u2019re addressing the problem. If it\u2019s unfair or inaccurate, calmly present the facts \u2014 but avoid turning it into a public quarrel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dce3ab6c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dce3ab6c4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"440\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_google_review.jpg\" alt=\"google negative review response\" class=\"wp-image-173979\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_google_review.jpg 541w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_google_review-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_google_review-300x244.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_google_review-195x159.jpg 195w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of a neutral and meritocratic response to negative review<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n<b>Further read:<\/b> <a href=\"https:\/\/brand24.com\/blog\/how-to-respond-to-negative-reviews\/\">How to respond to negative reviews?<\/a>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Encourage positive client feedback<\/strong><\/h3>\n\n\n\n<p>Let\u2019s be honest \u2014 <strong>most people only leave a review when something goes wrong.<\/strong><\/p>\n\n\n\n<p>But that doesn\u2019t mean your happy clients don\u2019t want to support you. Usually, they need a little and kind reminder.<\/p>\n\n\n\n<p>Actively encouraging feedback is a simple but powerful way to build a positive reputation \u2014 and it costs you nothing.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover your most influential positive &#038; negative reviews!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=360\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Here are the top 3 simple tactics that work:<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>Ask at the right moment<\/strong><\/p>\n\n\n\n<p>Timing is everything. Ask for a review right after a successful case or when a client expresses satisfaction with your service. <\/p>\n\n\n\n<p>A short message like \u201cI\u2019m so glad you\u2019re happy with the outcome. Would you mind sharing your experience in a short review?\u201d really works!<\/p>\n\n\n\n<p>\u2705 <strong>Make it ridiculously easy<\/strong><\/p>\n\n\n\n<p>The easier it is, the more likely it will happen. Provide direct links to your Google Business Profile, Facebook, Avvo, Yelp, or your preferred review site. <\/p>\n\n\n\n<p>Don&#8217;t forget about a follow-up email with a simple call to action.<\/p>\n\n\n\n<p>\u2705 <strong>Showcase positive client reviews<\/strong><\/p>\n\n\n\n<p>Do not hide favorable feedback in your pocket! Feature client satisfaction testimonials and success stories on your website or social media &#8211; that&#8217;s powerful social proof.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dce3ac417&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dce3ac417\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_social_proof-1140x623.jpg\" alt=\"lawyer reputation management - social proof\" class=\"wp-image-173980\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_social_proof-1140x623.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_social_proof-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_social_proof-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_social_proof-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_social_proof.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">That&#8217;s how you can use positive reviews as a social proof!<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Establish an early warning system<\/strong><\/h3>\n\n\n\n<p>Last but not least, reputation management isn\u2019t just about reacting. It\u2019s also about being proactive.<\/p>\n\n\n\n<p>You need to <strong>recognize reputational risks before they escalate<\/strong> into crises. In other words, every lawyer or law firm should have an <strong>early warning system<\/strong> in place.<\/p>\n\n\n\n<p><strong>Here\u2019s how to build one:<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>Set up real-time alerts<\/strong><\/p>\n\n\n\n<p>Use tools like <strong>Brand24<\/strong> to get real-time alerts when someone mentions your name, law firm, or key terms (like \u201cscam\u201d or \u201clawsuit\u201d) online. <\/p>\n\n\n\n<p>Additionally, set up <strong>Storm Alerts<\/strong> that will immediately notify you about a sudden increase in your brand mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0dce3ace50&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0dce3ace50\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"430\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_storm_alerts.jpg\" alt=\"brand24 storm alerts\" class=\"wp-image-173971\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_storm_alerts.jpg 888w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_storm_alerts-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_storm_alerts-300x145.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/lawyer_reputation_management_brand24_storm_alerts-248x120.jpg 248w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Setting the Brand24 Storm Alerts<\/figcaption><\/figure>\n\n\n\n<p>\u2705 <strong>Use sentiment trends to detect brewing issues<\/strong><\/p>\n\n\n\n<p>Sometimes, reputation damage does not hit suddenly but is quietly accumulating. That\u2019s where sentiment analysis comes in. <\/p>\n\n\n\n<p>Watch for shifts &#8211; a spike in neutral or slightly negative mentions may signal early frustration among clients, even before the bad reviews appear.<\/p>\n\n\n\n<p>\u2705 <strong>Identify the source of spikes<\/strong><\/p>\n\n\n\n<p>If your mention volume suddenly increases, don\u2019t panic. Brand24\u2019s <strong>AI Events Detector<\/strong> will help you understand what caused the spike and where the buzz is coming from. <\/p>\n\n\n\n<p>Identifying the source is the first step toward a solution.<\/p>\n\n\n\n<p>\u2705 <strong>Create a response workflow<\/strong><\/p>\n\n\n\n<p>Prepare messaging templates for different scenarios (e.g., negative reviews, social media anger, legal controversies). <\/p>\n\n\n\n<p>This ensures your responses are consistent, timely, and professional \u2014 even when emotions rise.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Protect your reputation right away!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=360\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>A lawyer\u2019s reputation is one of their most valuable assets \u2014 and also one of the most fragile.<\/p>\n\n\n\n<p>Managing a lawyer&#8217;s reputation is much more than just checking Google reviews.<\/p>\n\n\n\n<p>It requires constant monitoring of multiple platforms, tracking sentiment shifts, engaging with positive feedback, and facing criticism.<\/p>\n\n\n\n<p>Also, the public trust requires positioning yourself as a reliable expert. All in all, who&#8217;ll trust (and pay to) an anonymous lawyer with no online presence or proof of expertise?<\/p>\n\n\n\n<p>Moreover, you should always have a plan for dealing with potential reputation risks before they escalate.<\/p>\n\n\n\n<p>Fortunately, thanks to media monitoring tools like Brand24, you&#8217;re not alone on this battlefield. <\/p>\n\n\n\n<p>They allow you to keep a close eye on what&#8217;s being said about you or your firm, regardless of who says it and where it appears online.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<p>\u2705 A reputation crisis can begin with just one overlooked comment.<\/p>\n\n\n\n<p>\u2705 Lawyer reputation management has a direct impact on client trust, revenue, and business growth.<\/p>\n\n\n\n<p>\u2705 Using tech solutions like Brand24 is a huge advantage in managing online <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=360\" title=\"Start a Brand24 free 14-day trial\">Start a Brand24 free 14-day trial<\/a> and take care of your reputation seriously!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to master lawyer reputation management? You just need to follow these 6 steps!<\/p>\n","protected":false},"author":83,"featured_media":173982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4147],"tags":[],"class_list":["post-173968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-and-crisis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=173968"}],"version-history":[{"count":12,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173968\/revisions"}],"predecessor-version":[{"id":180258,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/173968\/revisions\/180258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/173982"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=173968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=173968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=173968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}