{"id":174473,"date":"2026-03-26T09:53:31","date_gmt":"2026-03-26T08:53:31","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=174473"},"modified":"2026-04-07T09:55:30","modified_gmt":"2026-04-07T07:55:30","slug":"social-listening-examples","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/social-listening-examples\/","title":{"rendered":"7 Inspiring Social Listening Examples for 2026"},"content":{"rendered":"\n<p><strong>Social listening is when you listen to your customers before they buy. And when you listen to them after they&#8217;ve bought. And when you listen to what they think about your competitors. When done right, it makes the real difference between a brand that grows and one that stays boring.<\/strong><\/p>\n\n\n\n<p>The examples below show exactly how real brands turned customer conversations into competitive advantages, crisis prevention, and revenue growth.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Real brands, real results <\/h4>\n                <p class=\"acf-key-takeaways__text\">Major companies like McDonald&#039;s, Stanley, and Ryanair detected changes in customer sentiment and responded fast, turning online conversations into measurable business outcomes.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Speed &gt; scale<\/h4>\n                <p class=\"acf-key-takeaways__text\">The brands winning at social listening don&#039;t wait. They monitor conversations in real time and respond within hours, not weeks.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Sentiment tells you what other metrics miss<\/h4>\n                <p class=\"acf-key-takeaways__text\">A campaign can have thousands of impressions but a negative sentiment dominance. Social listening reveals emotional truth behind the numbers, letting you focus on the right thing before the damage.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id7examples\">7 Awesome Social Listening Examples<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ryanair\">01 Ryanair &#8211; turning negative customer feedback into viral<\/h3>\n\n\n\n<p>Ryanair is the budget airline known for its bold, funny, and sometimes even rude responses on social media channels. <\/p>\n\n\n\n<p>Their approach is:&nbsp;<em>we\u2019re cheap, we know it, and we\u2019re not pretending to be anything else.&nbsp;<\/em><\/p>\n\n\n\n<p>And the brand has <strong>turned this brutal honesty into a winning online personality<\/strong>!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195992b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195992b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"1015\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair.jpg\" alt=\"social listening examples - ryanair\" class=\"wp-image-174480\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair.jpg 776w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair-9x12.jpg 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair-300x392.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair-122x159.jpg 122w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair not takes itself too seriously<\/figcaption><\/figure>\n\n\n\n<p>Ryanair has mastered one of the core social listening strategies: <strong>spotting customer feedback and engaging with it<\/strong>.<\/p>\n\n\n\n<p>In practice, Ryanair closely monitors what people say about the brand online &#8211; the good, the bad, and especially the ugly &#8211; and jumps right into the conversation.&nbsp;<\/p>\n\n\n\n<p>But instead of boring, corporate-styled replies, they react with sarcasm, memes, and often ridiculous videos.<\/p>\n\n\n\n<p>For example, in November 2023, a customer complained about paying \u20ac12 for a seat. Ryanair&#8217;s response? <\/p>\n\n\n\n<p><strong>Cheeky and absolutely hilarious!<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd41959e4a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd41959e4a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"965\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair2.jpg\" alt=\"Ryanair ironic social media\" class=\"wp-image-174500\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair2.jpg 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair2-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair2-300x362.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair2-132x159.jpg 132w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Irony is Ryanair&#8217;s most frequently used weapon<\/figcaption><\/figure>\n\n\n\n<p>That single tweet alone has skyrocketed Ryanair&#8217;s&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand visibility<\/a>. <\/p>\n\n\n\n<p>According to <strong>Brand24 &#8211; one of the top social listening tools<\/strong> &#8211; it triggered <strong>over 2,000 mentions that reached nearly 17 million people!<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195a263&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195a263\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"583\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab-1140x583.jpg\" alt=\"social listening examples - brand24 mentions tab for Ryanair\" class=\"wp-image-174490\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab-1140x583.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab-300x154.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab-248x127.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair&#8217;s social media tone of voice pays off! <\/figcaption><\/figure>\n\n\n\n<p>Globally, <strong>Ryanair&#8217;s tone of voice is one of the things that sets it apart from 99% of brands<\/strong>. <\/p>\n\n\n\n<p>While most brands try to smooth over complaints, Ryanair turns criticism into viral moments.<\/p>\n\n\n\n<p>It&#8217;s no surprise that Brand24\u2019s AI Topic Analysis revealed that&nbsp;<strong>Ryanair\u2019s humorous social media engagement accounts for around 8% of the brand\u2019s total&nbsp;<\/strong><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\"><strong>share of voice<\/strong><\/a>.<\/p>\n\n\n\n<p>A clear sign that when social listening<strong> <\/strong>is paired with a brave tone of voice, it doesn&#8217;t just boost online conversations &#8211; it <strong>drives results<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195a687&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195a687\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"913\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis-1140x913.jpg\" alt=\"brand24 ai topic analysis for ryanair\" class=\"wp-image-174489\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis-1140x913.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis-300x240.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis-199x159.jpg 199w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair&#8217;s humor and social media engagement is one of the most frequently discussed topics<\/figcaption><\/figure>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<p>\u2705 <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"Social listening\">Social listening<\/a> lets brands <strong>detect and respond to trending complaints fast<\/strong><\/p>\n\n\n\n<p>\u2705 Ryanair proves that <strong>the tone of voice can be a strong brand asset<\/strong><\/p>\n\n\n\n<p>\u2705 Turning criticism into humor can <strong>fuel virality<\/strong> and <strong>boost visibility<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best AI-powered social listening tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=366\" class=\"acf-simple-cta__btn\" target=\"\">Start Trail!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"stanley\">02 Stanley &#8211; power up the brand reputation with real-time social listening<\/h3>\n\n\n\n<p>In November 2023, one of TikTok&#8217;s users posted a <strong>video showing the aftermath of her car after the fire<\/strong>.&nbsp;<\/p>\n\n\n\n<p>What was special (except the car fire, which is kind of special itself) was that her Stanley tumbler remained nearly untouched, and &#8211; the clue of that story &#8211; it still contained ice inside!<\/p>\n\n\n\n<p>The video of this incident became viral, generating over 30 million views on TikTok.<\/p>\n\n\n\n<p><strong>In response to that event, Stanley&#8217;s CEO published a video offering to buy the woman a new car.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195af8c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195af8c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"536\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_stanley.jpg\" alt=\"social listening examples - Stanley\" class=\"wp-image-174499\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_stanley.jpg 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_stanley-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_stanley-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_stanley-248x148.jpg 248w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Stanley&#8217;s CEO response for the car fire was nothing but brilliant!<\/figcaption><\/figure>\n\n\n\n<p><strong>The audience loved this gesture!<\/strong> <\/p>\n\n\n\n<p>Stanley\u2019s quick and generous reaction felt real and human &#8211; not like a cold PR move.<\/p>\n\n\n\n<p>As a result, <strong>the brand received tons of positive mentions online<\/strong>. People praised Stanley for going beyond expectations and showing genuine care.<\/p>\n\n\n\n<p>According to <strong>Brand24&#8217;s AI Emotions Analysis<\/strong> (a feature that deepens the standard&nbsp;sentiment analysis), nearly <strong>84% of reactions to that event were admiration and joy<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195b3eb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195b3eb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"676\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis-1140x676.jpg\" alt=\"brand24 ai emotion analysis for social listening\" class=\"wp-image-174488\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis-1140x676.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis-300x178.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Stanley&#8217;s generosity brought tone of positive feelings towards the brand<\/figcaption><\/figure>\n\n\n\n<p>That&#8217;s an amazing example of how listening to social media conversations can quickly boost&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\">brand reputation<\/a>&nbsp;and win people\u2019s hearts.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<p>\u2705 Social media listening tools can help to <strong>identify emotionally charged, high-potential moments<\/strong><\/p>\n\n\n\n<p>\u2705 Tracking viral mentions allows brands to <strong>act before the news cycle disappears<\/strong><\/p>\n\n\n\n<p>\u2705 Authentic responses to community stories <strong>build deep brand trust<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gopro\">03 GoPro &#8211; the power of user-generated content and hashtag campaigns<\/h3>\n\n\n\n<p>GoPro, the action camera brand, has mastered another powerful aspect of social listening efforts:&nbsp;<strong>leveraging user-generated content (UGC)&nbsp;to build a sense of community and&nbsp;<a href=\"https:\/\/brand24.com\/blog\/how-can-social-media-listening-increase-customer-advocacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand advocacy<\/a>.<\/strong><\/p>\n\n\n\n<p>I need to clarify one thing here: GoPro doesn\u2019t just sell cameras. <strong>It sells devices that enable people to share epic, real-life stories<\/strong>.<\/p>\n\n\n\n<p>Moreover, the brand encourages customers to share their amazing shots and showcase the best ones on social media.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195b92e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195b92e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_gopro.jpg\" alt=\"social listening examples - GoPro\" class=\"wp-image-174498\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_gopro.jpg 773w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_gopro-8x12.jpg 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_gopro-300x466.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_gopro-102x159.jpg 102w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">GoPro&#8217;s Instagram feed is filled with user-generated pics and videos<\/figcaption><\/figure>\n\n\n\n<p>In practice, GoPro invites its target audience to participate in brand challenges, such as #GoPro Snow Challenge, Million Dollar Challenge, and much more.<\/p>\n\n\n\n<p>As for social listening, <strong>GoPro monitors social media platforms for mentions, hashtags, and tagged content featuring their cameras<\/strong> &#8211; whether users explicitly tag the brand or not.&nbsp;<\/p>\n\n\n\n<p>By actively tracking branded hashtags like #GoPro&nbsp;and&nbsp;#GoProHero<em>,<\/em> together with more generic phrases like&nbsp;<em>&#8220;action camera footage&#8221;<\/em>,&nbsp;they <strong>identify high-quality user-generated content that aligns with their brand&#8217;s adventurous spirit<\/strong>.<\/p>\n\n\n\n<p>Brand24\u2019s social listening data proves that this marketing strategy delivers real results.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195bda7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195bda7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"818\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_user_generated_content.jpg\" alt=\"brand24 competitors tab\" class=\"wp-image-174487\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_user_generated_content.jpg 952w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_user_generated_content-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_user_generated_content-300x258.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_user_generated_content-185x159.jpg 185w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">According to Brand24, the UGC is responsible for 95% GoPro mentions. Wow!<\/figcaption><\/figure>\n\n\n\n<p>In April 2025 alone, GoPro was mentioned in <strong>over 70,000 user-generated posts and comments<\/strong>. That&#8217;s nearly <strong>95% of all brand mentions<\/strong> that month!<\/p>\n\n\n\n<p>A conclusion? Almost all the online buzz around GoPro comes directly from its community. And GoPro&#8217;s <strong>customers are the most powerful brand advocates<\/strong>.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<p>\u2705 Social listening <strong>reveals which type of user-generated content resonates most with your audience<\/strong><\/p>\n\n\n\n<p>\u2705&nbsp;<a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hashtag analysis<\/a>&nbsp;<strong>uncovers brand advocates<\/strong> you didn\u2019t know you had<\/p>\n\n\n\n<p>\u2705 Rewarding fans\u2019 creativity <strong>turns customers into long-term storytellers<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best AI-powered social listening tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=366\" class=\"acf-simple-cta__btn\" target=\"\">Start Trail!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mcdonalds\">04 McDonald&#8217;s &#8211; on the wave of viral<\/h3>\n\n\n\n<p>I bet there&#8217;s no need to introduce you to this brand. Even if I&#8217;m not a fan of fast food, I must admit that McDonald&#8217;s marketing is world-class.<\/p>\n\n\n\n<p>Many real-life case studies support this claim. As we discuss social listening examples, let me focus on one &#8211; the Grimas Shake trend.<\/p>\n\n\n\n<p>In June 2023, McDonald\u2019s launched a limited-edition purple \u201cGrimace Shake\u201d to celebrate the birthday of its classic mascot, Grimace. <\/p>\n\n\n\n<p><strong>What started as a nostalgic product release quickly became a viral TikTok trend.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195c57d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195c57d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"907\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds.jpg\" alt=\"social listening examples - mcdonald's\" class=\"wp-image-174497\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds.jpg 1043w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds-300x261.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds-183x159.jpg 183w\" sizes=\"auto, (max-width: 1043px) 100vw, 1043px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">One of less drastic examples of Grimace Shake trend on TikTok<\/figcaption><\/figure>\n\n\n\n<p>TikTokers began creating videos in which they drank the Grimace Shake and then cut to scenes of themselves unconscious or in absurd crime scene poses.&nbsp;<\/p>\n\n\n\n<p>The meme exploded, generating <strong>millions of views and making the shake infamous<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195c994&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195c994\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"686\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart-1140x686.jpg\" alt=\"brand24 mentions volume and reach chart\" class=\"wp-image-174486\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart-1140x686.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24&#8217;s mentions chart proves that McDonald&#8217;s response to the Grimace Shake was a hit!<\/figcaption><\/figure>\n\n\n\n<p>In fact, only in June 2023 did the Grimace-related mentions reach <strong>over 1.3 billion people<\/strong>!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195cb4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195cb4e\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/67971b18-6ad7-43a6-84f2-f829798480f4.png\" alt=\"brand24 analysis tab for McDonald's grimace shake trend\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Grimace Shake trend brought over 20,000 mentions and 1.3 billion reach in just one month!<\/figcaption><\/figure>\n\n\n\n<p>Honestly, the trend was quite controversial. <\/p>\n\n\n\n<p>Crossing the line between humor and bad taste was very probable. There was a high risk of negative sentiment.&nbsp;<\/p>\n\n\n\n<p>But rather than distancing itself from the trend, <strong>McDonald\u2019s monitored its virality and chose to embrace it, but moderately<\/strong>.<\/p>\n\n\n\n<p>They engaged with memes on TikTok and X (Twitter) with a sense of humor and in-character messaging from Grimace himself. This kept the viral alive while keeping the tone aligned with fan humor.<\/p>\n\n\n\n<p>Obviously, McDonald&#8217;s marketing team knows what social media listening is all about.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195cf60&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195cf60\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1045\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds2.jpg\" alt=\"grimace shake trend\" class=\"wp-image-174496\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds2.jpg 1045w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds2-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds2-300x344.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds2-138x159.jpg 138w\" sizes=\"auto, (max-width: 1045px) 100vw, 1045px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Simply lol.<\/figcaption><\/figure>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<p>\u2705 Real-time social listening <strong>helps brands decide when to ride or avoid a trend<\/strong><\/p>\n\n\n\n<p>\u2705 <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis\">Sentiment analysis<\/a> allows to <strong>discover if brand engagement with controversial content is safe<\/strong> for its reputation<\/p>\n\n\n\n<p>\u2705 Staying in-character online <strong>builds brand consistency and audience connection<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chipotle\">05 Chipotle &#8211; leveraging influencer marketing &amp; community listening<\/h3>\n\n\n\n<p>Chipotle, a fast food brand popular in the US, definitely understands three essential things: their audience, social media platforms, and the power of timing.<\/p>\n\n\n\n<p>A great example? The viral fajita quesadilla trend.<\/p>\n\n\n\n<p>In 2022, popular TikToker Alexis Frost shared her custom order tip: a steak quesadilla with fajita veggies and Chipotle\u2019s honey vinaigrette. <\/p>\n\n\n\n<p><strong>The video went viral.&nbsp;<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195d466&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195d466\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1031\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1140x1031.jpg\" alt=\"social listening examples - chipotle\" class=\"wp-image-174495\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1140x1031.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-300x271.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-176x159.jpg 176w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alexis Frost&#8217;s video that started the viral trend<\/figcaption><\/figure>\n\n\n\n<p>Then, influencer Keith Lee tried it, loved it, and added his own twist &#8211; vinaigrette mixed with sour cream. <\/p>\n\n\n\n<p><strong>His video took the trend to the next level.<\/strong><\/p>\n\n\n\n<p>Chipotle noticed the buzz and <strong>acted fast<\/strong>.<\/p>\n\n\n\n<p>In March 2023, they officially <strong>added the &#8220;Fajita Quesadilla&#8221; to their digital menu<\/strong> &#8211; naming and crediting both creators. <\/p>\n\n\n\n<p>It was available exclusively through the Chipotle app, making it a <strong>win for both the brand and its digital sales<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195d8db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195d8db\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1-1140x641.jpg\" alt=\"chipotle influencer marketing result\" class=\"wp-image-174494\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1-1140x641.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1-248x140.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chipotle knows how to do influencer marketing!<\/figcaption><\/figure>\n\n\n\n<p>This is a <strong>perfect example of monitoring the audience, recognizing high-reach profiles&#8217; creativity<\/strong>, and <strong>using these social listening insights to reward them<\/strong>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s influencer marketing powered by community, and made possible by social listening tools. <\/p>\n\n\n\n<p>And it really works!<\/p>\n\n\n\n<p>Just take a look at Chipotle&#8217;s <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"Presence Score\">Presence Score<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195dd29&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195dd29\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score-1140x618.jpg\" alt=\"chipotle's presence score in brand24\" class=\"wp-image-174484\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score-1140x618.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chipotle&#8217;s Presence Score exceeds 86% of brands. Well done, guys!<\/figcaption><\/figure>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<p>\u2705 Social listening i<strong>dentifies high-reach creators driving product trends<\/strong><\/p>\n\n\n\n<p>\u2705 Monitoring fan hacks can i<strong>nspire official product updates<\/strong><\/p>\n\n\n\n<p>\u2705 Fast response to community content <strong>strengthens digital sales channels<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best AI-powered social listening tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=366\" class=\"acf-simple-cta__btn\" target=\"\">Start Trail!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hypeauditor\">06 HypeAuditor &#8211; using competitive analysis to discover PR opportunities<\/h3>\n\n\n\n<p>HypeAuditor is a platform designed to analyze and manage influencer marketing campaigns. It provides valuable insights into brand-influencer fit, audience demographics, engagement rate, etc.<\/p>\n\n\n\n<p>As a brand, HypeAuditor doesn&#8217;t exist in a vacuum and must differentiate itself from its market competitors. <\/p>\n\n\n\n<p><strong>And here, social listening enters the stage.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195e3e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195e3e6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor-1140x689.jpg\" alt=\"social listening examples - hypeauditor \" class=\"wp-image-174493\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor-1140x689.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">HypeAuditor&#8217;s dashboard<\/figcaption><\/figure>\n\n\n\n<p>The whole process looks like the following.&nbsp;<\/p>\n\n\n\n<p>HypeAudit <strong>constantly listens to relevant conversations happening across social media, blogs, news outlets, and forums<\/strong>.<\/p>\n\n\n\n<p> It focuses not only on mentions of its own brand but also on those of <strong>direct competitors and key industry players<\/strong>.<\/p>\n\n\n\n<p>This way, HypeAuditor can <strong>identify interesting media outlets and journalists mentioning its competitors<\/strong>, <strong>reach out to them<\/strong>, and ask to be included in future stories, offer expert commentary, or suggest alternative data angles based on HypeAuditor\u2019s insights.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195e83c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195e83c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1036\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2-1140x1036.jpg\" alt=\"brand24 pr opportunities identification\" class=\"wp-image-174483\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2-1140x1036.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2-300x273.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2-175x159.jpg 175w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">That&#8217;s how HypeAuditors uses Brand24 to identify PR opportunities<\/figcaption><\/figure>\n\n\n\n<p>By doing so, the brand turns competitor media coverage into&nbsp;<strong>PR opportunities<\/strong>&nbsp;for itself, positioning HypeAuditor as a trusted source in influencer marketing analytics.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a <strong>proactive way to increase brand visibility<\/strong>, build relationships with journalists, and stay top-of-mind in industry conversations.&nbsp;<\/p>\n\n\n\n<p>In other words, <strong>social listening becomes not just a monitoring tool, but a strategic growth tool<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><strong>Further read:<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/case-study\/hypeauditor\/\" target=\"_blank\" rel=\"noreferrer noopener\">HypeAuditor full case study<\/a><\/p>\n\n\n\n<p><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p>\u2705 <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"Social media monitoring tools\">Social media monitoring tools<\/a> like B<strong>rand24 enable proactive monitoring of competitor press<\/strong><\/p>\n\n\n\n<p>\u2705 Identifying media patterns <strong>reveals hidden PR opportunities<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>Insights from competitor mentions help shape better outreach strategies<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"samsung\">07 Samsung &#8211; monitoring a competitor to boost a positive brand sentiment <\/h3>\n\n\n\n<p>In May 2024, Apple released a promotional video titled \u201cCrush\u201d to promote its new iPad Pro.&nbsp;<\/p>\n\n\n\n<p>The ad showed a hydraulic press crushing various creative tools &#8211; such as guitars, paint cans, and sculptures &#8211; symbolizing how the new iPad Pro connects all these things.&nbsp;<\/p>\n\n\n\n<p>The ad faced <strong>significant criticism<\/strong> from the creative community, who perceived it as a metaphor for technology destroying or oppressing human creativity.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195ed95&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195ed95\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"770\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung-1140x770.jpg\" alt=\"social listening examples - apple ad\" class=\"wp-image-174492\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung-1140x770.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung-300x203.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung-236x159.jpg 236w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apple&#8217;s &#8220;Crush&#8221; ad backfired<\/figcaption><\/figure>\n\n\n\n<p><strong>And here, Samsung enters the stage<\/strong>.<\/p>\n\n\n\n<p>The brand decided to respond with its own ad titled &#8220;UnCrush&#8221;. The video was a continuation of Apple&#8217;s ad.<\/p>\n\n\n\n<p>At the beginning, we can see the aftermath of the crushed creative tools and the musician walking around. <\/p>\n\n\n\n<p>Later, she picks up a damaged guitar and begins to play, using a Samsung Galaxy Tab S9 to read sheet music.&nbsp;<\/p>\n\n\n\n<p>The ad concludes with the message: \u201cCreativity cannot be crushed.\u201d&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195f1f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195f1f2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"777\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2-1140x777.jpg\" alt=\"social listening examples - samsung\" class=\"wp-image-174491\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2-1140x777.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2-300x205.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2-233x159.jpg 233w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Samsung&#8217;s response to Apple&#8217;s ad was ruuuuude!<\/figcaption><\/figure>\n\n\n\n<p>Samsung&#8217;s fast and well-thought-out response not only addressed the concerns raised by Apple&#8217;s ad but also positioned its Galaxy Tab S9 as a tool that supports creativity.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195f586&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195f586\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions-1140x469.jpg\" alt=\"brand24 mention example\" class=\"wp-image-174482\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions-1140x469.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions-300x124.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions-248x102.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">And was noticed by many influential profiles<\/figcaption><\/figure>\n\n\n\n<p>As a result, <strong>the &#8220;UnCrush&#8221; related mentions enjoyed over 80% of positive sentiment<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfd4195f96d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfd4195f96d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"908\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_sentiment_breakdown.jpg\" alt=\"brand24 sentiment breakdown for samsung\" class=\"wp-image-174481\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_sentiment_breakdown.jpg 1068w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_sentiment_breakdown-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_sentiment_breakdown-300x255.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_sentiment_breakdown-187x159.jpg 187w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentiment breakdown for Samsung&#8217;s &#8220;UnCrush&#8221; campaign<\/figcaption><\/figure>\n\n\n\n<p>This outstanding move shows how brands can leverage social listening to <strong>walk into industry trends<\/strong>, <strong>engage in timely<\/strong> into meaningful conversations, and <strong>turn competitor mistakes into opportunities for positive&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a><\/strong>.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>Monitoring competitor mistakes lets you respond with relevance and speed<\/strong><\/p>\n\n\n\n<p>\u2705 Real-time <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> helps <strong>align campaign tone with <\/strong><a href=\"https:\/\/brand24.com\/blog\/pr-sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">public sentiment<\/a><\/p>\n\n\n\n<p>\u2705 Jumping into cultural conversations with purpose <strong>enhances brand perception and reputation<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best AI-powered social listening tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=366\" class=\"acf-simple-cta__btn\" target=\"\">Start Trail!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whybrandsfail\">Why brands fail at social listening (and how not to)?<\/h2>\n\n\n\n<p>Most companies have the tools. But tools are not enough. Here&#8217;s what separates winners from the rest:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gobeyondmentiwns\">Going beyond counting mentions<\/h3>\n\n\n\n<p>Counting posts with your brand mentions tells you volume. Understanding sentiment analysis tells you what to <strong>do in practice<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Stanley&#8217;s CEO didn&#8217;t respond because a video went viral. He responded because he understood the emotion behind it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"respondfast\">Respond fast<\/h3>\n\n\n\n<p>Brands that listen but respond in two weeks lose the only right moment. Samsung launched UnCrush campaign while Apple&#8217;s criticism was still there. Ryanair replies to complaints in hours.&nbsp;<\/p>\n\n\n\n<p>And it works!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"listen\">Listen for what customers don&#8217;t say<\/h3>\n\n\n\n<p>Chipotle noticed a fajita quesadilla trend that wasn&#8217;t explicitly requested.&nbsp;<\/p>\n\n\n\n<p>Spotify noticed repeated requests that seemed unimportant when analyzed individually but mattered in a scale.&nbsp;<\/p>\n\n\n\n<p>Winning requires pattern recognition, not just keyword monitoring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"insights\">Act on insights, not metrics<\/h3>\n\n\n\n<p>A campaign can generate 10 million impressions but have mostly negative sentiment. Social listening reveals this. Brands that act on sentiment, not volume, avoid costly mistakes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p><strong>Social listening<\/strong> isn\u2019t just a buzzword &#8211; it\u2019s a <strong>real strategy that drives results<\/strong>.&nbsp;<\/p>\n\n\n\n<p>As these seven social listening examples show, the brands that listen closely are the ones that lead conversations.&nbsp;<\/p>\n\n\n\n<p><strong>Smart monitoring opens many doors<\/strong>, whether it\u2019s spotting a viral trend, engaging in a controversy with the right tone, or turning customer feedback into a product.&nbsp;<\/p>\n\n\n\n<p>A<strong>nd there are so many more social listening techniques you can use!<\/strong><\/p>\n\n\n\n<p>So, what are you waiting for?<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social listening is not about data but turning them into <strong>actionable insights<\/strong>.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"Social listening tools\">Social listening tools<\/a> like <strong>Brand24 give brands endless opportunities to apply insights timely and accurately<\/strong>.<\/li>\n\n\n\n<li>Real-time social listening allows for <strong>identifying patterns, trends, and virals<\/strong>. That&#8217;s utterly important in today&#8217;s fast-moving news cycle.<\/li>\n\n\n\n<li><strong>Humor, empathy, and creativity<\/strong> matter just as much as timing.<\/li>\n\n\n\n<li><strong>Listening to competitors is just as important as listening to your own mentions<\/strong>.<\/li>\n\n\n\n<li>Sometimes, <strong>one viral comment is all it takes to shape your next campaign<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best social listening tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=366\" class=\"acf-simple-cta__btn\" target=\"\">Start Trail!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"difference\">What&#8217;s the difference between social listening and social monitoring?<\/h3>\n\n\n\n<p>Monitoring tracks <strong>volume<\/strong> of mentions. Listening analyzes <strong>context and emotion.<\/strong> Monitoring tells you &#8220;we were mentioned 500 times.&#8221; Listening tells you &#8220;400 of those mentions were frustrated customers about a specific issue.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"paidtools\">Do I need to use paid tools?<\/h3>\n\n\n\n<p>Free tools (Google Alerts, manual Twitter search) work for basic tracking. They fail at scale and sentiment analysis. Paid tools automate the work and add intelligence (sentiment, emotion, trend detection).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"roi\">How long until social listening shows ROI?<\/h3>\n\n\n\n<p>When social listening helps you catch a product issue before it becomes a PR crisis, or respond to a viral moment while it&#8217;s trending, the ROI is immediate. <\/p>\n\n\n\n<p>Long-term, brands that listen have stronger customer loyalty and faster product innovation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"platfomrs\">What platforms should I listen to?<\/h3>\n\n\n\n<p>Start with where your customers actually are: Twitter\/X, Reddit, TikTok, Instagram, Facebook, LinkedIn, YouTube comments, and review sites (Trustpilot, G2).<\/p>\n\n\n\n<p>Your industry might have niche forums too. Listen to all of them, but prioritize based on where your audience spends time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatnegative\">What if I find negative sentiment about my brand?<\/h3>\n\n\n\n<p>Negative sentiment is an insight, not attack. It tells you what to fix. Ryanair didn&#8217;t hide from complaints &#8211; they acknowledged them with humor. Stanley didn&#8217;t ignore the viral video &#8211; they used it as an opportunity. <\/p>\n\n\n\n<p>Listen first, respond thoughtfully, and improve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"howoften\">How often should I check my social listening data?<\/h3>\n\n\n\n<p>Set up real-time alerts for high-priority mentions and sentiment spikes. Check dashboards daily to spot emerging trends. Review weekly insights to identify patterns.<\/p>\n\n\n\n<p>This allows you respond fast to urgent issues while also spotting long-term shifts in customer sentiment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social listening is an outstanding marketing strategy you can use in multiple practical ways. Read these seven amazing examples and learn how big brands benefit from it!<\/p>\n","protected":false},"author":83,"featured_media":174503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-174473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/174473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=174473"}],"version-history":[{"count":19,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/174473\/revisions"}],"predecessor-version":[{"id":182976,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/174473\/revisions\/182976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/174503"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=174473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=174473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=174473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}