{"id":174955,"date":"2025-06-05T22:46:12","date_gmt":"2025-06-05T20:46:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=174955"},"modified":"2026-04-13T13:06:44","modified_gmt":"2026-04-13T11:06:44","slug":"healthcare-reputation-management","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/healthcare-reputation-management\/","title":{"rendered":"How to Master Healthcare Reputation Management in 2026? 5 Steps"},"content":{"rendered":"\n<p>Pfizer, the American Big Pharma company,&nbsp;primarily known for its COVID-19 vaccine, has seen a clear drop in reputation since the pandemic.&nbsp;Polls show declining trust; the stock has been down 11% this year and over 60% since early 2022. This is a strong reminder of how crucial strong healthcare reputation management is!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Healthcare reputation management<\/span><\/strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\"> is the ongoing process of monitoring, improving, and shaping how the public, patients, partners, and stakeholders perceive healthcare professionals and organizations.<\/span><br><br><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">This applies to various organizations, including hospitals, clinics, pharmaceutical companies, health insurers, diagnostic labs, and even medical device manufacturers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-healthcare\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">What is Healthcare Reputation Management?&nbsp;<\/span><\/h2>\n\n\n\n<p><strong>Healthcare reputation management<\/strong>&nbsp;is taking care of how healthcare organizations (hospitals, clinics, pharmaceutical companies, doctors, or other healthcare providers) are perceived online.<\/p>\n\n\n\n<p>Behind the term &#8220;management&#8221; lies a set of key actions, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responding to and managing all patient online reviews \ud83d\udcac<\/li>\n\n\n\n<li>Asking satisfied patients to leave positive reviews \u2b50<\/li>\n\n\n\n<li>Dealing with negative reviews in a professional way \u26a0\ufe0f<\/li>\n\n\n\n<li>Maintaining a strong and consistent online presence \ud83d\udcf1<\/li>\n<\/ul>\n\n\n\n<p>The main goal of online reputation management is to build trust!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Start managing the reputation of your company!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Why is healthcare reputation management important?<\/span><\/strong><\/p>\n\n\n\n<p>Before a new patient walks through your door,\u00a0they\u2019ll\u00a0likely look you up online.<\/p>\n\n\n\n<p>A positive reputation leads to patient acquisition.<\/p>\n\n\n\n<p>Just like people read reviews before booking a hotel or choosing a restaurant, they compare doctors, clinics, and hospitals the same way.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u2705 <strong><span data-color=\"rgb(252, 252, 252)\" style=\"color: inherit\">81% of patients rely on online reviews<\/span><\/strong><span data-color=\"rgb(252, 252, 252)\" style=\"color: inherit\"> <strong>when selecting their healthcare provider<\/strong> <\/span><em>(Forbes Patient Review Survey 2021)<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u2705 <strong><span data-color=\"rgb(252, 252, 252)\" style=\"color: inherit\">60% of patients look for over 19 reviews before choosing a doctor<\/span><\/strong> <em>(Forbes Patient Review Survey 2022)<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u2705 <strong><span data-color=\"rgb(252, 252, 252)\" style=\"color: inherit\">87% of patients believe that the review\u2019s dependability is influenced by its age <\/span><\/strong><em>(Forbes Patient Review Survey 2022)<\/em><\/p>\n\n\n\n<p>That means your <strong>online reputation is often your first impression<\/strong>.<\/p>\n\n\n\n<p>If a potential patient sees recent positive reviews, up-to-date information, and a strong, trustworthy presence, they\u2019re far more likely to book an appointment.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Ensure your reputation truly reflects the services you provide!<\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Healthcare Reputation Management Strategy<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monitor-multiple-channels\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">01 Monitor multiple channels<\/span><\/h3>\n\n\n\n<p>Don\u2019t rely only on review platforms!<\/p>\n\n\n\n<p><strong>People share their healthcare experiences all over the internet<\/strong> &#8211; on social media, forums, blogs.<\/p>\n\n\n\n<p>Sometimes people leave reviews in places you&#8217;d never expect!<\/p>\n\n\n\n<p>For example, a single negative comment on Reddit can spread fast and impact how others see you.<\/p>\n\n\n\n<p>That\u2019s why tracking multiple channels is essential to managing your reputation.<\/p>\n\n\n\n<p>But how to do it effectively?<\/p>\n\n\n\n<p>Use a <strong><a href=\"https:\/\/brand24.com\/blog\/best-online-reputation-management-software\/\" target=\"_blank\" rel=\"noopener\" title=\"reputation management software\">reputation management software<\/a><\/strong> like <strong><a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a><\/strong>. It lets you monitor patient feedback in real time from a single, easy-to-use dashboard.<\/p>\n\n\n\n<p>With Brand24, you can track online mentions from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Review sites<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Social media platforms:<\/strong> Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Telegram, Twitch, Bluesky<\/p><\/li>\n\n\n\n<li><p><strong>Forums<\/strong> like Reddit or Quora<\/p><\/li>\n\n\n\n<li><p>Other places (<strong>news sites, blogs, podcasts, video platforms, newsletters<\/strong>, and more)<\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b7d0d213b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b7d0d213b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"229\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management.png\" alt=\"Pfizer mention detected by Brand24, the healthcare reputation management software\" class=\"wp-image-174964\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-248x57.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pfizer mention on Reddit detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Monitor multiple locations in one place!<\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"track-and-analyze-sentiment\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">02 Track and analyze sentiment<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis\">Sentiment analysis<\/a> is a key part of any reputation management strategy.<\/p>\n\n\n\n<p>Understand not just what patients say, but how they feel.<\/p>\n\n\n\n<p>And in healthcare, where human emotions matter more than anywhere else, it&#8217;s invaluable!<\/p>\n\n\n\n<p>Healthcare reputation management tools like <strong>Brand24<\/strong> analyze <strong>individual mentions and overall sentiment trends<\/strong> to give you a complete picture.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b7d0d25fb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b7d0d25fb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-1.png\" alt=\"Pfizer\u2019s 30-day sentiment chart\" class=\"wp-image-174965\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-1.png 984w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-1-300x102.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-1-248x84.png 248w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Pfizer\u2019s 30-day sentiment chart<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u261d\ufe0f<span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\"> On May 27, there was a noticeable spike in Pfizer&#8217;s negative mentions, significantly higher than the usual level.<\/span><\/p>\n\n\n\n<p>For example, you can identify <strong>which platforms generate the most negative mentions<\/strong>. It will help you to focus your efforts where they\u2019re needed most.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b7d0d2883&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b7d0d2883\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Healthcare-Reputation-Management-2.png\" alt=\"Pfizer's sentiment by categories\" class=\"wp-image-174966\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Healthcare-Reputation-Management-2.png 465w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Healthcare-Reputation-Management-2-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Healthcare-Reputation-Management-2-300x215.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Healthcare-Reputation-Management-2-222x159.png 222w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><span data-color=\"rgb(255, 242, 204)\" style=\"color: inherit\">Brand24: Pfizer&#8217;s sentiment by categories<\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u261d\ufe0f <span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">In the last 30 days, Twitter (X) has been the biggest source of negative comments about Pfizer.<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">See how your patients truly feel about you!<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"find-costumer-pain-ponts\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">03 Find customer pain points<\/span><\/h3>\n\n\n\n<p>Patient feedback is a goldmine of insight.<\/p>\n\n\n\n<p>They point out what\u2019s not working &#8211; from long wait times, unclear communication, or unfriendly staff, to side effects of treatments or issues with hospital facilities.<\/p>\n\n\n\n<p>By using <strong><a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand Assistant\">Brand Assistant<\/a><\/strong>, you can quickly identify the most frequently mentioned issues:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b7d0d2c90&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b7d0d2c90\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3.png\" alt=\"Brand Assistant - identification of key pain points\" class=\"wp-image-174968\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3.png 498w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-300x301.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-3-158x159.png 158w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Brand Assistant &#8211; identification of Pfizer&#8217;s key customer pain points<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Discover the pain points of your patients!<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"focus-on-customer-experience\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">04 Focus on customer experience<\/span><\/h3>\n\n\n\n<p>Once you understand your patients\u2019 concerns, the next step is clear: <strong>take action to improve their experience.<\/strong><\/p>\n\n\n\n<p>Whether you&#8217;re a hospital, private clinic, or pharmaceutical company, the patient should always be your top priority.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand Assistant\">Brand Assistant<\/a><\/strong> can also make clear, data-driven suggestions for addressing recurring issues:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b7d0d307d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b7d0d307d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-4.png\" alt=\"Brand Assistant in Brand24 (the best reputation management software for healthcare organizations) recommending actions for Pfizer \" class=\"wp-image-174969\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-4.png 781w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-4-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-4-300x225.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-4-212x159.png 212w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Brand Assistant &#8211; recommended actions for Pfizer<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Deliver a better customer experience with Brand24!<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"establish-an-early-warning-system\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">05 Establish an early warning system<\/span><\/h3>\n\n\n\n<p>Healthcare reputation management isn\u2019t just about reacting; it&#8217;s also about predicting problems before they escalate.<\/p>\n\n\n\n<p>Solution?<\/p>\n\n\n\n<p>You need an early warning system that alerts you to sudden changes in public perception.<\/p>\n\n\n\n<p>You have it in Brand24 &#8211; it offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Storm Alerts<\/strong> that will immediately notify you about a sudden increase in your brand mentions<\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b7d0d349a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b7d0d349a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"196\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-5.png\" alt=\"Setting the Storm Alerts in Brand24, the best reputation management platform\" class=\"wp-image-174970\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-5.png 469w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-5-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-5-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-5-248x104.png 248w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Setting the Storm Alerts<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Event Detector<\/strong> that automatically flags unusual spikes in online mentions and explains what causes them<\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b7d0d370e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b7d0d370e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"268\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-6.png\" alt=\"Event Detector in Brand24 (the best reputation management softwware) explaining what caused the spike in Pfizer mentions on May 14\" class=\"wp-image-174971\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-6.png 963w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-6-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-6-300x83.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/healthcare-reputation-management-6-248x69.png 248w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Event Detector &#8211; explanation of what caused the spike in Pfizer mentions on May 14<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Protect yourself while it&#8217;s not too late!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"good-practices\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Good practices for healthcare providers to manage online reputation<\/span><\/h2>\n\n\n\n<p>Here are a few quick tips to help you take control of your online reputation.<\/p>\n\n\n\n<p>Following them can <strong>build trust, attract more patients, and strengthen your online presence<\/strong>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Respond quickly to patient concerns<\/strong> \ud83d\ude15<br><br>When patients leave reviews or complaints, respond promptly. Where possible, move the conversation to a private channel to resolve it. <br><br>Acknowledge the issue and show genuine empathy for their experience. Clearly communicate the steps you&#8217;re taking to address the problem and offer a practical solution when possible.<br><br>Always follow up with the patient to ensure they&#8217;re satisfied. You have the power to turn a negative experience into a positive one.<br><\/li>\n\n\n\n<li><strong>Create valuable and consistent content<\/strong> \ud83e\udd33<br><br>Publishing high-quality content, like blog posts, health tips, or patient success stories, helps position your organization as trustworthy and knowledgeable.<br><br>Ensure your tone and branding remain consistent across your website, advertising, and social media channels.<br><\/li>\n\n\n\n<li><strong>Be active and authentic on social media<\/strong> \ud83d\udcf1<br><br>Engaging with your audience on social platforms is just as important as responding to reviews.<br><br>Share &#8220;behind the scenes&#8221; (remember to respect patient privacy), celebrate wins, and post about patient experience.<br><\/li>\n\n\n\n<li><strong>Encourage satisfied patients to share their experiences<\/strong> \ud83d\udc8c<br><br>After a successful visit or treatment, politely encourage patients to leave a review on Google Reviews or social media.<br><br>Make it easy by providing a direct link and simple instructions.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Brand24 helps <\/span>get ahead of the problem before it damages your reputation!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Conclusion<\/span><\/h2>\n\n\n\n<p>Whether you&#8217;re a hospital, clinic, insurer, doctor, physician, or pharmaceutical company, your <a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"brand reputation\">brand reputation<\/a> <strong>directly impacts patient trust and their decision to choose your services<\/strong>.<\/p>\n\n\n\n<p>Healthcare reputation management is an ongoing effort to ensure that patients feel positive about you and are willing to choose you over your competitors.<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Final thoughts:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Reputation management goes beyond replying to reviews<\/strong> &#8211; it&#8217;s about building lasting trust, spotting areas for improvement, and maintaining a strong online presence.<\/p><\/li>\n\n\n\n<li><p>However, in the healthcare industry, <strong>one negative comment in the wrong place can do more than change your patient&#8217;s mind<\/strong> &#8211; you risk losing long-term trust.<\/p><\/li>\n\n\n\n<li><p><strong>To improve your healthcare reputation<\/strong>, you should monitor all major online channels, analyze sentiment around your brand, and take action based on feedback.<\/p><\/li>\n\n\n\n<li><p>Managing reputation can seem overwhelming, but it doesn\u2019t have to be. With special tools like <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a><\/strong>, you can track online mentions, monitor sentiment trends, and act quickly when your reputation is at risk.<\/p><\/li>\n<\/ul>\n\n\n\n<p>Ready to manage your reputation and win patient trust?<\/p>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=375\" target=\"_blank\" rel=\"noopener\" title=\"Try Brand24 for free right now during a 14-day trial!\">Try Brand24 for free right now during a 14-day trial!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to manage the reputation of hospitals, pharma companies, clinics, and healthcare professionals. Check out this article!<\/p>\n","protected":false},"author":84,"featured_media":174958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4147],"tags":[],"class_list":["post-174955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-and-crisis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/174955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=174955"}],"version-history":[{"count":25,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/174955\/revisions"}],"predecessor-version":[{"id":179398,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/174955\/revisions\/179398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/174958"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=174955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=174955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=174955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}