{"id":175019,"date":"2026-02-24T10:53:30","date_gmt":"2026-02-24T09:53:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=175019"},"modified":"2026-03-05T12:38:06","modified_gmt":"2026-03-05T11:38:06","slug":"social-listening-report","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/social-listening-report\/","title":{"rendered":"Social Listening Report: Template, Examples &amp; Best Practices [2026]"},"content":{"rendered":"\n<p><strong>Need to create a top quality social listening report fast? This short but highly practical guide will show you how to get a report that delivers real insights instead of boring data.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A social listening report must tell story, not just present numbers<\/h4>\n                <p class=\"acf-key-takeaways__text\">An effective report goes beyond brand mentions and sentiment analysis. It must provide actionable insights compiled with clear recommendations that lead to action.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A social listening report needs a clear goal and the right metrics<\/h4>\n                <p class=\"acf-key-takeaways__text\">Without a defined objective, your report becomes a collection of random data. Choose KPIs that match your goal and show whether your brand is moving in the right direction.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Ferrari and The Witcher 4 examples show why insights &gt; data<\/h4>\n                <p class=\"acf-key-takeaways__text\">Numbers alone only show volume and reach, but insights explain what caused the spike, what people feel, and what risks or opportunities are emerging.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Short_Blog_Post_01_social-listening-report_1.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">What is a social listening report?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n<b>Social listening report\u00a0is a structured summary of insights gathered from monitoring online conversations about a brand, product, service, industry, or topic.<\/b><br><br>\n\nIt goes beyond collecting mentions &#8211; it analyzes them to answer what people are saying, how they feel, and why it matters.<br><br>\n\nAs a document, social listening report supports marketing, public relations, customer support, and product teams by providing actionable insights based on real-time online feedback and conversations.\n<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"Social listening\">Social listening<\/a> report includes both\u00a0<strong>quantitative data\u00a0<\/strong>(like the reach and volume of brand mentions) and <strong>qualitative insights<\/strong>\u00a0(like sentiment analysis or brand health), gathered from a variety of data sources, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms<\/li>\n\n\n\n<li>News sites and blogs<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Review platforms<\/li>\n\n\n\n<li>Video platforms and podcasts.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s 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class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Create a social listening report fast!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reporttemplate\">Social listening report template<\/h2>\n\n\n\n<p>Okay, you know what the heck a social listening report is.&nbsp;<\/p>\n\n\n\n<p>Before we move to creating one from scratch, let me show you <strong>three social listening report examples<\/strong>. <\/p>\n\n\n\n<p>I did them all with Brand24 &#8211; an AI-powered social listening tool that allows you to track &amp; analyze brand mentions and generate &amp; share comprehensive reports.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d00630862a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d00630862a0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard-1140x622.jpg\" alt=\"brand24 ai dashboard\" class=\"wp-image-175032\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard-1140x622.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<p>With a few clicks, Brand24 <strong>enables you to generate a ready-to-use social listening report<\/strong>, complete with key metrics, sentiment breakdowns, trending topics, actionable insights, and more.<\/p>\n\n\n<style>.acf-downloads{border-radius:20px;background-color:#e8f4ee;padding:30px 20px}@media(min-width: 768px){.acf-downloads{padding:41px 44px 33px 50px}}.acf-downloads__header{display:flex;align-items:center;gap:20px;margin-bottom:15px}@media(min-width: 768px){.acf-downloads__header{margin-bottom:25px}}.acf-downloads__title{font-size:18px;line-height:20px;font-weight:600}.acf-downloads__download a{display:flex;gap:20px;align-items:center;font-size:18px;line-height:34px;text-decoration:none;color:#000 !important;text-decoration-color:#000 !important;font-weight:500 !important}.acf-downloads__download a:hover{text-decoration:underline !important}.acf-downloads__download a svg{flex-shrink:0}.acf-downloads--primary{background-color:#00ef88}.acf-downloads--primary .acf-downloads__title,.acf-downloads--primary .acf-downloads__download a{color:#000}.acf-downloads--primary .acf-downloads__download svg path{fill:#000}.acf-downloads--violet{background-color:#000}.acf-downloads--violet .acf-downloads__title,.acf-downloads--violet .acf-downloads__download a{color:#fff !important}.acf-downloads--violet .acf-downloads__download svg path{fill:#bf00ff}.acf-downloads--violet .acf-downloads__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-downloads acf-downloads--default\">\n            <div class=\"acf-downloads__header\">\n                            <div class=\"acf-downloads__icon\">\n                    <svg width=\"27\" height=\"28\" viewBox=\"0 0 27 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.48387 25.375H6.09677V28H3.48387C1.5623 28 0 26.4305 0 24.5V3.5C0 1.56953 1.5623 0 3.48387 0H12.4929C13.4183 0 14.3056 0.366406 14.9589 1.02266L19.8853 5.97187C20.5385 6.62812 20.9032 7.51953 20.9032 8.44922V16.625H18.2903V8.75H13.9355C12.972 8.75 12.1935 7.96797 12.1935 7V2.625H3.48387C3.00484 2.625 2.6129 3.01875 2.6129 3.5V24.5C2.6129 24.9813 3.00484 25.375 3.48387 25.375ZM9.58065 19.25H11.3226C13.0046 19.25 14.371 20.6227 14.371 22.3125C14.371 24.0023 13.0046 25.375 11.3226 25.375H10.4516V27.125C10.4516 27.6063 10.0597 28 9.58065 28C9.10161 28 8.70968 27.6063 8.70968 27.125V20.125C8.70968 19.6437 9.10161 19.25 9.58065 19.25ZM11.3226 23.625C12.0466 23.625 12.629 23.0398 12.629 22.3125C12.629 21.5852 12.0466 21 11.3226 21H10.4516V23.625H11.3226ZM16.5484 19.25H18.2903C19.7329 19.25 20.9032 20.4258 20.9032 21.875V25.375C20.9032 26.8242 19.7329 28 18.2903 28H16.5484C16.0694 28 15.6774 27.6063 15.6774 27.125V20.125C15.6774 19.6437 16.0694 19.25 16.5484 19.25ZM18.2903 26.25C18.7694 26.25 19.1613 25.8563 19.1613 25.375V21.875C19.1613 21.3937 18.7694 21 18.2903 21H17.4194V26.25H18.2903ZM22.6452 20.125C22.6452 19.6437 23.0371 19.25 23.5161 19.25H26.129C26.6081 19.25 27 19.6437 27 20.125C27 20.6063 26.6081 21 26.129 21H24.3871V22.75H26.129C26.6081 22.75 27 23.1437 27 23.625C27 24.1063 26.6081 24.5 26.129 24.5H24.3871V27.125C24.3871 27.6063 23.9952 28 23.5161 28C23.0371 28 22.6452 27.6063 22.6452 27.125V20.125Z\" fill=\"black\"\/>\n<\/svg>                <\/div>\n                        <div class=\"acf-downloads__title\">Click and download social listening report templates:<\/div>\n        <\/div>\n                <div class=\"acf-downloads__downloads\">\n                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\">\n                            <span>Social Listening Report Example<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\">\n                            <span>Social Listening PDF Report<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/drive.google.com\/file\/d\/1ZUx83FvxcOikTvtB5SPRNXPs2kRsZSyK\/view\" target=\"_blank\">\n                            <span>Social Listening Competitor Comparison Report<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best tool to create social listening reports!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id6steps\">How to create a social listening report in 6 steps?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Choose your goals<\/h3>\n\n\n\n<p>The very first step of organizing chaotic social listening data into a well-organized report is defining your primary goal(s).<\/p>\n\n\n\n<p>A clear objective works like setting a final destination on Google Maps &#8211; it&nbsp;<strong>guides the entire trip<\/strong>,&nbsp;<strong>keeps you focused on what&#8217;s relevant<\/strong>, and&nbsp;<strong>minimizes the risk of not sticking to the main point<\/strong>.<\/p>\n\n\n\n<p>Otherwise, it will become an overwhelming collection of random stats and quotes that no one understands or cares about &#8211; time-wasting!<\/p>\n\n\n\n<p><strong>The most common social listening report goals are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand reputation<\/a>&nbsp;<strong>monitoring<\/strong>&nbsp;&#8211; to track how the brand is perceived online<\/li>\n\n\n\n<li><strong>Campaign performance evaluation<\/strong>&nbsp;&#8211; to check how well your latest marketing efforts resonated with the audience and guide your future campaigns<\/li>\n\n\n\n<li><strong>Industry trends tracking<\/strong>&nbsp;&#8211; to spot emerging topics and shifts in customer preferences<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/customer-feedback-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Customer feedback analysis\">Customer feedback analysis<\/a>&nbsp;&#8211; to identify frequent problems, requests, and customer sentiment trends. Besides, <a href=\"https:\/\/brand24.com\/blog\/true-or-false-social-listening-can-help-you-find-leads\/\" target=\"_blank\" rel=\"noopener\" title=\"True or False: Social Listening Can Help You Find Leads in 2025?\">social listening can help you find leads<\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/what-is-competitive-benchmarking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Competitor benchmarking<\/a><\/strong> &#8211; to compare brand visibility, sentiment, and engagement with other brands in your industry<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/brand-reputation-crisis-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crisis management<\/a>&nbsp;&#8211; to discover potential issues early and respond to negative sentiment before it escalates.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0063086e84&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0063086e84\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"916\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-1140x916.png\" alt=\"Social listening report goals - brand reputation monitoring, campaign performance evaluation, industry trends tracking, customer feedback analysis, competitor benchmarking and crisis management - brand24\" class=\"wp-image-175042\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-1140x916.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-1536x1234.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-2048x1645.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-300x241.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-198x159.png 198w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id-2\">02 Choose key metrics&nbsp;<\/h3>\n\n\n\n<p><strong>Selecting key performance metrics depends on the chosen primary goals<\/strong> and is a logical second step to compile an effective social listening report.<\/p>\n\n\n\n<p>If a goal is your final destination, <strong>key metrics are like road signs<\/strong> showing whether you&#8217;re on the right track.&nbsp;<\/p>\n\n\n\n<p>They help you measure progress, spot potential wrong ways, and ensure your analysis stays aligned with the report\u2019s purpose.<\/p>\n\n\n\n<p><strong>But no worries! There are universal metrics that fit all social listening reports:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentiment analysis<\/strong> &#8211; the ratio of positive, neutral, and negative brand mentions<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noreferrer noopener\">Presence Score<\/a>&nbsp;&#8211; the indicator presenting your&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a>&nbsp;and popularity at the given time<\/li>\n\n\n\n<li><strong>Volume &amp; reach of mentions<\/strong> &#8211; tells you how impactful and engaging your content is<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Share of voice<\/a>&nbsp;&#8211; presents your&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand&#8217;s visibility<\/a>&nbsp;in relation to your competitors\/industry<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advertising Value Equivalency (AVE)<\/a>&nbsp;&#8211; estimates the amount of money you would have spent on paid ads to achieve the same results.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d00630873cb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d00630873cb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"648\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics-1140x648.jpg\" alt=\"brand24 ai analysis tab to generate social listening report\" class=\"wp-image-175031\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics-1140x648.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics-300x171.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics-248x141.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A set of key metrics in a Brand24 analysis tab<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\n\nFurther read:\n<a href=\"hhttps:\/\/brand24.com\/blog\/social-listening-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Key Social Listening Metrics<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Present insights, not just data<\/h3>\n\n\n\n<p><strong>To make real impact, your report must tell a story, not just present raw data<\/strong>.<\/p>\n\n\n\n<p><strong>Explain<\/strong> the numbers &#8211; what they mean, why they matter, and what actions should follow.\u00a0<\/p>\n\n\n\n<p><strong>Highlight<\/strong> key patterns, unexpected changes, and potential risks or opportunities.&nbsp;<\/p>\n\n\n\n<p>This way, your CEO, manager, or stakeholder won\u2019t have to search for meaning &#8211; you\u2019ll serve it directly, making the report useful, engaging, and easy to navigate.<\/p>\n\n\n\n<p><strong>Now, let me show you how to turn raw data into deeper insights with a quick example.<\/strong><\/p>\n\n\n\n<p>On June 3rd 2025, the gaming industry was thrilled by an exciting technical demo of The Witcher 4 &#8211; one of the most anticipated games in the world.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0063087931&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0063087931\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4-1140x760.jpg\" alt=\"the witcher 4 demo YouTube\" class=\"wp-image-175030\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4-1140x760.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4-239x159.jpg 239w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Wither&#8217;s technical demo is simply wow!<\/figcaption><\/figure>\n\n\n\n<p>The event generated over 15,000 brand mentions, reaching nearly 170 million people. 25% of those mentions were purely positive, while 6% expressed negative sentiment only. The rest was neutral.<\/p>\n\n\n\n<p>These are raw data. How to transform them to insights?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0063087d77&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0063087d77\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart-1140x489.jpg\" alt=\"ai events detector in brand24 dashboard\" class=\"wp-image-175029\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart-1140x489.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart-248x106.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions chart with an AI Events Detector<\/figcaption><\/figure>\n\n\n\n<p>To make it quickly, you can use (for example) Brand24&#8217;s AI Insights that automate the whole process. <\/p>\n\n\n\n<p><strong>So, according to this feature:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Witcher&#8217;s demo was hugely praised for its amazing graphics and open-world potential<\/strong>. It was the most significant contributor to the positive sentiment increase (from 10% to 28%).<\/li>\n\n\n\n<li><strong>The most serious concern about The Witcher 4 is whether the game developer<\/strong>&nbsp;(CD Projekt Red)&nbsp;<strong>can deliver on the promise&nbsp;<\/strong>of the tech demo due to the troubled launch of its previous game (Cyberpunk 2077)<\/li>\n\n\n\n<li><strong>The gaming community is also slightly worried about the hardware requirements<\/strong>, especially on PCs, as many fear that the game may demand high-end equipment that not all players can afford.<\/li>\n<\/ul>\n\n\n\n<p>Sounds different, huh?<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Let Brand24 guide your whole social listening process!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Compare data with rivals or past performance<\/h3>\n\n\n\n<p>Social listening reports need reference points. It means that\u00a0<strong>you have to have context to compare your performance with<\/strong>.<\/p>\n\n\n\n<p>Otherwise, how would you know if you&#8217;re heading in the right direction or not?&nbsp;<\/p>\n\n\n\n<p><strong>Basically, there are two ways you can compare your brand performance:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>With your market rivals <\/strong>&#8211;&nbsp;to have a reference to competitive brands within your industry or niche<\/li>\n\n\n\n<li><strong>With your past performance<\/strong>&nbsp;&#8211; to understand how your brand\u2019s online presence, sentiment, and engagement evolve over time, spot patterns, or detect potential warning signs early.<\/li>\n<\/ul>\n\n\n\n<p>Let&#8217;s take an example of luxury sports car brands &#8211; Ferrari, Lamborghini, and Aston Martin.\u00a0<\/p>\n\n\n\n<p>Take a look at this quick comparison:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0063088553&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0063088553\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"645\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_projects.jpg\" alt=\"brand24 compare projects to create social listening report\" class=\"wp-image-175027\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_projects.jpg 1081w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_projects-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_projects-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_projects-248x148.jpg 248w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Obviously, Ferrari has a much stronger visibility than Lamborghini and Aston Martin<\/figcaption><\/figure>\n\n\n\n<p>If we consider visibility, reputation, and overall social listening strategy, <strong>the winner is obvious &#8211; Ferrari<\/strong>.\u00a0<\/p>\n\n\n\n<p>However, the situation changes when we compare the brand&#8217;s current <a href=\"https:\/\/brand24.com\/blog\/online-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"online performance\">online performance<\/a> with a past period.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d00630889d8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d00630889d8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1075\" height=\"643\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_periods.jpg\" alt=\"brand24 compare periods\" class=\"wp-image-175026\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_periods.jpg 1075w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_periods-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_periods-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_periods-248x148.jpg 248w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The closer look at Ferrari shows that the brand slightly underperforms<\/figcaption><\/figure>\n\n\n\n<p><strong>What does it tell us?<\/strong><\/p>\n\n\n\n<p>Overall, Ferrari outperforms its market rivals in most social listening categories. However, its performance has strongly declined compared to the previous period.<\/p>\n\n\n\n<p>A conclusion?<\/p>\n\n\n\n<p><strong>Ferrari remains the leader, but the drop in performance may signal the need for fresh social media efforts or reputation management to maintain its position.<\/strong><\/p>\n\n\n\n<p>That example shows why data comparison should be another thing to include in a social listening report.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best tool to create social listening reports!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Include plans and recommendations<\/h3>\n\n\n\n<p><strong>Including plans and recommendations into your social listening report turns it into a real decision-making tool<\/strong>.<\/p>\n\n\n\n<p>They connect the dots between what happened and what should happen. Each insight you present should lead to at least one clear action, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If negative sentiment grows<\/strong>\u00a0&#8211; suggest addressing customer concerns through improved communication or product upgrades<\/li>\n\n\n\n<li><strong>If engagement drops<\/strong>\u00a0&#8211; recommend refreshing your content strategy or exploring new platforms.<\/li>\n\n\n\n<li><strong>If competitor visibility rises<\/strong>\u00a0&#8211; propose analyzing their recent activities to get inspired for future campaigns.<\/li>\n<\/ul>\n\n\n\n<p>Here, again, I encourage you to use the power of Brand24 AI Insights.<\/p>\n\n\n\n<p>Next to valuable insights and trends, the feature shares personalized recommendations for your marketing strategy based on your brand mentions.<\/p>\n\n\n\n<p><strong>For example, in the case of Ferrari, AI Insights recommends:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create <strong>more engaging content <\/strong>for the Ferrari 296 Speciale and 12 Cilindri Spider models<\/li>\n\n\n\n<li><strong>Address the concerns about Ferrari&#8217;s Formula 1 performance<\/strong> and create more content about technical aspects (as it receives a lot of positive reception)<\/li>\n\n\n\n<li><strong>Boost engagement around automotive events<\/strong> like the Hillsborough Concours<\/li>\n<\/ul>\n\n\n\n<p>And that&#8217;s concrete!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d00630891fd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d00630891fd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"916\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations-1140x916.jpg\" alt=\"brand24 ai insights recommendations\" class=\"wp-image-175025\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations-1140x916.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations-300x241.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations-198x159.jpg 198w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 AI Insights provide tailored recommendations<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\">06 Remember about data visualizations<\/h3>\n\n\n\n<p><strong>Data visualizations turn complex numbers into clear, understandable graphics<\/strong> that help your audience grasp insights in a blink of an eye.&nbsp;<\/p>\n\n\n\n<p>Well-designed charts, graphs, and tables <strong>guide the reader&#8217;s attention<\/strong> to the most important takeaways without overwhelming them with raw data.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use&nbsp;<strong>pie charts<\/strong>&nbsp;to showcase sentiment distribution.<\/li>\n\n\n\n<li>Apply&nbsp;<strong>line graphs<\/strong>&nbsp;to present trends over time (mentions volume, reach, engagement).<\/li>\n\n\n\n<li>Implement&nbsp;<strong>bar charts<\/strong>&nbsp;for comparing brand performance or share of voice.<\/li>\n\n\n\n<li>Create&nbsp;<strong>word clouds<\/strong>&nbsp;to visualize the most frequently used keywords or <a href=\"https:\/\/brand24.com\/blog\/monitor-hashtag-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"hashtag analysis\">hashtag analysis<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0063089703&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0063089703\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"834\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_charts.jpg\" alt=\"brand24 visuals for social listening report\" class=\"wp-image-175024\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_charts.jpg 1079w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_charts-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_charts-300x232.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_charts-206x159.jpg 206w\" sizes=\"auto, (max-width: 1079px) 100vw, 1079px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Some nice visuals you can copy-paste to your social listening reports<\/figcaption><\/figure>\n\n\n\n<p>The right visualizations make your report not only more professional but also <strong>far more convincing<\/strong>. Especially for busy decision-makers who need to understand the key insights quickly.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 &#8211; the best tool to create social listening reports!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Social listening reports help you organize chaotic online conversations into powerful business tools. They combine numbers with real meaning, so you know what\u2019s going on with your brand.&nbsp;<\/p>\n\n\n\n<p>The whole process is simple and logical.&nbsp;<\/p>\n\n\n\n<p>First, you need to <strong>set a clear goal <\/strong>that will keep you focused and prevent you from wasting time on random data.&nbsp;<\/p>\n\n\n\n<p>Next, <strong>choose the right metrics<\/strong>. They&#8217;ll show whether you\u2019re on track and what needs attention. <\/p>\n\n\n\n<p>Remember, though, to <strong>compare your data with competitors or past results<\/strong>, which gives you valuable context.&nbsp;<\/p>\n\n\n\n<p>All that to <strong>discover insights<\/strong>, turning raw data into stories your team, CEO, or stakeholder can act on.<\/p>\n\n\n\n<p>Also, remember to<strong> include clear recommendations<\/strong>. They can transform your report from a simple description into a document that makes a real impact.&nbsp;<\/p>\n\n\n\n<p>At the end, remember that <strong>AI-powered tools like Brand24 make the whole process much easier <\/strong>by collecting data, analyzing it, and generating ready reports.<\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Always keep in mind who you&#8217;ll present your report to<\/strong> when deciding on its content and complexity. <\/li>\n\n\n\n<li>A <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"sentiment analysis,\">sentiment analysis,<\/a> Presence Score, volume of mentions, share of voice, and Advertising Value Equivalency are<strong> universal metrics you can apply to any type of social listening report<\/strong>.<\/li>\n\n\n\n<li><strong>A picture is worth a thousand words<\/strong>. So, instead of going too wordy, use visuals.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"Social listening tools\">Social listening tools<\/a> like Brand24 can save you a lot of time<\/strong> due to their automatic reports, AI-powered insights and recommendations, as well as comparison features.<\/li>\n\n\n\n<li><strong>Good reports lead to better decisions<\/strong>, not just better charts and shorter meetings. It&#8217;s essential both for B2C and <a href=\"https:\/\/brand24.com\/blog\/b2b-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"B2B social listening\">B2B social listening<\/a> efforts!<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" title=\"Start a Brand24 free 14-day trial\">Start a Brand24 free 14-day trial<\/a> and create an amazing social listening report in minutes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transform your social listening report from a simple description to a powerful decision-making tool. Only 6 easy steps!<\/p>\n","protected":false},"author":83,"featured_media":175040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-175019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=175019"}],"version-history":[{"count":23,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175019\/revisions"}],"predecessor-version":[{"id":181920,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175019\/revisions\/181920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/175040"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=175019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=175019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=175019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}