{"id":175242,"date":"2025-06-24T11:32:12","date_gmt":"2025-06-24T09:32:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=175242"},"modified":"2026-04-10T12:43:46","modified_gmt":"2026-04-10T10:43:46","slug":"instagram-competitor-analysis","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/instagram-competitor-analysis\/","title":{"rendered":"Instagram Competitor Analysis in 5 Easy Steps [Duolingo Case Study]"},"content":{"rendered":"\n<p>Want to be a world-class player in your Instagram niche? I guess so! To get there, you need more than just good content &#8211; you need smart insights. And that\u2019s where Instagram competitor analysis comes in. It shows you what your rivals are doing, what works, and where the untapped opportunities are. Let&#8217;s do it then!<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Short_Blog_Post_06_ver01_1-Instagram-Competitor-Analysis.mp4\"><\/video><\/figure>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>5 steps to perform an effective Instagram competitor analysis:<\/strong><br><br>\n<ul class=\"wp-block-list\">\n<li><strong>Spot <\/strong>your key competitors<\/li>\n\n\n\n<li><strong>See<\/strong> what kind of content gets them the most traction<\/li>\n\n\n\n<li><strong>Understand<\/strong> how your rivals talk and present themselves<\/li>\n\n\n\n<li><strong>Learn<\/strong> who (and when) they\u2019re talking to<\/li>\n\n\n\n<li><strong>Compare<\/strong> their performance with yours<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">What is Instagram competitor analysis?<\/h2>\n\n\n\n<p><strong>An Instagram competitor analysis<\/strong> is the process of&nbsp;tracking and evaluating what other brands or profiles in your niche are doing on Instagram. And how well they are doing.<\/p>\n\n\n\n<p>It helps you understand their content strategy, audience engagement, and overall Instagram performance.&nbsp;<\/p>\n\n\n\n<p>Analyzing competitors on Instagram aims to find what works, spot gaps &amp; untapped opportunities, and use those insights to improve your visibility and impact on the platform.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Do your Instagram competitor analysis now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=382\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whyis\">Why do you need an Instagram competitor analysis?<\/h2>\n\n\n\n<p>Nothing in marketing is an art for art&#8217;s sake &#8211; especially when we&#8217;re talking about analyzing things.<\/p>\n\n\n\n<p>So, if you wonder why the heck you must &#8220;waste&#8221; your time on&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\">performing a competitor analysis<\/a>&nbsp;on Instagram, here are some important reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>To spot what type of content performs best in your niche.<\/strong>&nbsp;<br>That includes both Instagram formats (Reels, Stories, carousels) and content types (funny videos, tutorials, storytelling)<\/li>\n\n\n\n<li><strong>To have a reference point.&nbsp;<\/strong><br>How could you judge your&nbsp;<a href=\"https:\/\/brand24.com\/blog\/instagram-performance\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram performance<\/a>&nbsp;without comparing it to others? How would you know you&#8217;re heading in the right direction (or not)?<\/li>\n\n\n\n<li><strong>To understand your audience better.<\/strong>&nbsp;<br>By watching who interacts with your competitors and what they respond to, you\u2019ll learn more about the people you\u2019re trying to reach &#8211; and how to actually reach them.<\/li>\n\n\n\n<li><strong>To find content gaps and fresh opportunities.&nbsp;<\/strong><br>Instagram competitor analysis can provide insights into topics or formats your rivals overlook, giving you space to stand out.<\/li>\n\n\n\n<li><strong>To save your time and money.<\/strong>&nbsp;<br>Data-driven actions always have a higher chance of working than random guesswork. It&#8217;s not wasting &#8211; it&#8217;s investing!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hosto\">How to analyze your competitors on Instagram? 5 Steps<\/h2>\n\n\n\n<p>Now, let&#8217;s move to the practice. <\/p>\n\n\n\n<p>I&#8217;ll show you how to do the Instagram competitor analysis in this quick step-by-step guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\">Step 1: Identify Instagram competitors<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"instasearch\">Use Instagram search strategically<\/h4>\n\n\n\n<p>Gone are the days when social media search was just about looking up usernames.&nbsp;<\/p>\n\n\n\n<p>Today, Instagram&#8217;s search bar is a powerful tool that lets you discover competing accounts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>By keywords<\/strong>. <br>Type the words that are closely related to your product, service, or content (e.g., &#8220;language learning app&#8221;). Instagram will suggest to you related profiles, top posts, and hashtags.<\/li>\n\n\n\n<li><strong>By hashtags<\/strong>. <br>Search popular industry-specific hashtags (i.e., #languagelearningapp). Visit the &#8220;Tags&#8221; section, click the relevant hashtag, and explore the &#8220;Accounts&#8221; and &#8220;Not personalised&#8221; tabs.<\/li>\n\n\n\n<li><strong>By location<\/strong>. <br>If you&#8217;re a local brand, searching by city or regional tags will help you identify nearby competitors who target the same audience.<\/li>\n<\/ul>\n\n\n\n<p>Unfortunately, this method has two major problems: <strong>it&#8217;s time-consuming<\/strong> and <strong>it doesn\u2019t always show the most relevant competitors<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Instead, it prioritizes profiles and posts that perform well in the algorithm&#8217;s &#8220;eyes,&#8221; which may not reflect your actual competitive landscape.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b830feda&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b830feda\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"749\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_search.jpg\" alt=\"Instagram search for competitors\" class=\"wp-image-175245\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_search.jpg 568w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_search-9x12.jpg 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_search-300x396.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_search-121x159.jpg 121w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Depending on the keyword, the accuracy of Instagram search varies<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aiassistant\">Ask the AI assistant<\/h4>\n\n\n\n<p>Using a dedicated AI tool is a more advanced (and accurate) technique for an Instagram competitor analysis. And I don&#8217;t mean ChatGPT, Gemini, or other stuff like that.&nbsp;<\/p>\n\n\n\n<p>Don&#8217;t get me wrong &#8211; these popular AI chatbots can help you identify Instagram competitors, but their accuracy is even less than Instagram search.&nbsp;<\/p>\n\n\n\n<p>Instead, I suggest using&nbsp;<strong>AI-powered&nbsp;<\/strong><a href=\"https:\/\/brand24.com\/blog\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>competitor analysis tools<\/strong><\/a><strong>&nbsp;like Brand24<\/strong>. <\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because Brand24 is a <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a> tool that <strong>tracks and analyzes real mentions<\/strong>. <\/p>\n\n\n\n<p>Not estimations, not hallucinations but real-life mentions from multiple online sources, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media platforms, like Instagram, Facebook, X (Twitter), TikTok, LinkedIn, Reddit, Bluesky, Telegram, or Twitch<\/li>\n\n\n\n<li>News sites, blogs, podcasts, video platforms, and websites<\/li>\n\n\n\n<li>Review platforms and newsletters.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b831088e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b831088e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"621\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_dashboard-1140x621.jpg\" alt=\"brand24 dashboard\" class=\"wp-image-175259\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_dashboard-1140x621.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_dashboard-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_dashboard-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<p>One of the core AI-boosted Brand24 features is its AI Brand Assistant.&nbsp;<\/p>\n\n\n\n<p>It works like ChatGPT, but is equipped with unique, internal data, making the results much more personalized (and thus accurate).<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find your top Instagram competitors in a minute!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=382\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Better, I&#8217;ll show you an example<\/strong>.<\/p>\n\n\n\n<p>Let&#8217;s suppose you&#8217;re looking for a Duolingo Instagram competitor.<\/p>\n\n\n\n<p>I typed a very basic prompt: &#8220;Identify the top 5 Duolingo Instagram competitors&#8221;.<\/p>\n\n\n\n<p>After a few seconds, the AI Brand Assistant presented a curated (and very accurate!) list of language apps with short summaries and direct links to their Instagram posts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b831136c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b831136c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"975\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_brand_assistant-1140x975.jpg\" alt=\"brand24 ai brand assistant instagram competitor analysis and research\" class=\"wp-image-175260\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_brand_assistant-1140x975.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_brand_assistant-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_brand_assistant-300x257.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_brand_assistant-186x159.jpg 186w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_brand_assistant.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In less than a minute, you can get a list of your top Instagram competitors<\/figcaption><\/figure>\n\n\n\n<p><strong>Quick conclusion:&nbsp;<\/strong>Instead of spending hours manually scrolling through hashtags or search results, I got a ready-to-use list of actual competitors &#8211; relevant, verified, and active on Instagram.<\/p>\n\n\n\n<p>That\u2019s the power of using an AI tool made specifically for&nbsp;<a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\" target=\"_blank\" rel=\"noreferrer noopener\">social media monitoring<\/a>. <\/p>\n\n\n\n<p>It doesn\u2019t guess &#8211; it shows you who\u2019s really competing for your audience\u2019s attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step2\">Step 2: Examine their content performance<\/h3>\n\n\n\n<p>Okay, you identified your Instagram competitors. Now, it&#8217;s time to explore their content strategy. <\/p>\n\n\n\n<p>No matter what people tell you,&nbsp;<strong>content is the undisputed king of Instagram<\/strong>.&nbsp;<\/p>\n\n\n\n<p>It makes people follow and engage with some Instagram profiles while ignoring the others. It is the medium that spreads brand messaging, drives&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\">brand awareness<\/a>&nbsp;&amp; loyalty, and boosts sales.<\/p>\n\n\n\n<p>To make this step easier, I suggest you do it in the form of a question-answer scheme.&nbsp;<\/p>\n\n\n\n<p><strong>Here are the questions you should ask when doing an Instagram competitive analysis:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What type of content do they post most often?<\/li>\n\n\n\n<li>Which posts generate the most engagement?<\/li>\n\n\n\n<li>What content themes or topics drive their Instagram presence?<\/li>\n\n\n\n<li>What tone of voice do they use?<\/li>\n\n\n\n<li>Do they work with influencers?<\/li>\n\n\n\n<li>Are there any engagement spikes or viral posts?<\/li>\n\n\n\n<li>Do their Instagram marketing strategies include user-generated content?<\/li>\n\n\n\n<li>How do they visually differentiate their brand?<\/li>\n<\/ul>\n\n\n\n<p><strong>Once you answer these questions for 2\u20135 competitors, you\u2019ll start to notice patterns of your competitors&#8217; performance.<\/strong><\/p>\n\n\n\n<p>And, more importantly,&nbsp;<strong>gaps you can fill with your own content<\/strong>.<\/p>\n\n\n\n<p><strong>Let&#8217;s do a quick case study<\/strong>&nbsp;and answer two of the abovementioned questions. Our sample brand again will be <strong>Duolingo<\/strong>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best Instagram competitor analysis tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=382\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"postengagement\">Which posts generate the most engagement?<\/h4>\n\n\n\n<p>The quickest way to discover which posts generate the most buzz is by using an analytics tool like Brand24.<\/p>\n\n\n\n<p><strong>After setting up the project for your competitor&#8217;s brand, you must apply three simple filters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date range:<\/strong>&nbsp;up to you! For our case study, I selected May 23rd to June 22nd, 2025.<\/li>\n\n\n\n<li><strong>Source:<\/strong>&nbsp;Instagram only<\/li>\n\n\n\n<li><strong>Author:&nbsp;<\/strong>Duolingo (to see only posts published by its official Instagram profile)<\/li>\n\n\n\n<li><strong>Sort by:&nbsp;<\/strong>Popular first (to list the posts by engagement rate)<\/li>\n<\/ul>\n\n\n\n<p>The results show that Duolingo&#8217;s top 5 posts were reels in collaboration with Stray Kids &#8211; one of the most famous K-pop groups in the world.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b83120c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b83120c0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"912\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_duolingo_top_post.jpg\" alt=\"brand24 ai mention - Duolingo collab with stray kids\" class=\"wp-image-175258\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_duolingo_top_post.jpg 887w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_duolingo_top_post-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_duolingo_top_post-300x308.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_duolingo_top_post-155x159.jpg 155w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The top 1 Duolingo Instagram mention was a reel in collaboration with K-pop stars<\/figcaption><\/figure>\n\n\n\n<p>I quickly switched the view to the Analysis tab.&nbsp;<\/p>\n\n\n\n<p><strong>It turns out that these five posts reached about 64 million (!) Instagram users, generated 1.3 million likes and 13,000 comments.&nbsp;<\/strong><\/p>\n\n\n\n<p>Wow, these are enormous numbers when it comes to&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/instagram-visibility\">Instagram visibility<\/a>!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b8312954&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b8312954\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_analysis_tab.jpg\" alt=\"brand24 ai-powered Instagram competitor analysis tab\" class=\"wp-image-175257\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_analysis_tab.jpg 588w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_analysis_tab-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_analysis_tab-300x315.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_analysis_tab-151x159.jpg 151w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24&#8217;s Analysis tab shows exactly Duolingo&#8217;s Instagram performance<\/figcaption><\/figure>\n\n\n\n<p><strong>Quick conclusion:<\/strong>&nbsp;Duolingo enters into collaborations with mega influencers to boost its&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\">brand visibility<\/a>. Besides, it strengthens Duolingo\u2019s image as a fun, trend-savvy, and culturally relevant brand.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n\n<b>Further read:<\/b>\n<a href=\"https:\/\/brand24.com\/blog\/duolingo-social-media-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duolingo Social Media Strategy: How Effective Is It?<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"topics\">What content themes or topics drive their Instagram presence?<\/h4>\n\n\n\n<p>Now, let&#8217;s explore which topics are the primary contributors to discussions around Duolingo.&nbsp;<\/p>\n\n\n\n<p>This time, we will not use the Author filter (so, we&#8217;ll let Brand24 analyze all the conversations about Duolingo that happen on Instagram).<\/p>\n\n\n\n<p>The <strong>AI Topic Analysis<\/strong> &#8211; a feature that clusters discussions &#8211; shows that the top 3 contexts when people discuss the Duolingo brand are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>English learning resources<\/strong>&nbsp;&#8211; not surprising at all<\/li>\n\n\n\n<li><strong>Memes and humour<\/strong>&nbsp;&#8211; that&#8217;s interesting! It proves how effective is the Duolingo&#8217;s tone of voice.<\/li>\n\n\n\n<li><strong>User engagement&nbsp;<\/strong>&#8211; good reception of challenges and streaks is a valuable insight for product development.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b83132a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b83132a8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"604\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_topic_analysis-1140x604.jpg\" alt=\"brand24 ai topic analysis for Duolingo\" class=\"wp-image-175256\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_topic_analysis-1140x604.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_topic_analysis-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_topic_analysis-300x159.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_topic_analysis-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_topic_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most impactful discussion topics about Duolingo<\/figcaption><\/figure>\n\n\n\n<p><strong>Quick conclusion:&nbsp;<\/strong>Duolingo\u2019s Instagram is all about learning, jokes, and streaks. That\u2019s what gets people talking and sharing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step3\">Step 3:&nbsp;Check brand positioning and messaging<\/h3>\n\n\n\n<p>Every brand wants to be something in your mind: a trusted expert, a cool friend, or a chaotic language owl with a streak obsession. That\u2019s an element of social media strategy called <strong>brand positioning<\/strong>.&nbsp;<\/p>\n\n\n\n<p>And Instagram is where it comes to life.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b8313b56&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b8313b56\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"867\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_owl_personality.jpg\" alt=\"Duolingo owl on Instagram\" class=\"wp-image-175255\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_owl_personality.jpg 962w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_owl_personality-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_owl_personality-300x270.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_owl_personality-176x159.jpg 176w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The crazy Owl is Duolingo&#8217;s unique personality<\/figcaption><\/figure>\n\n\n\n<p>Check how your competitors describe themselves in the bio. What words do they use? What\u2019s their tone &#8211; friendly, playful, formal, inspiring?<\/p>\n\n\n\n<p>Then scroll through their content. Are they focusing on education? Entertainment? Motivation? Selling? Is their messaging consistent?<\/p>\n\n\n\n<p>You can also skip the manual job and ask the&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/brand-assistant\/\">AI Brand Assistant<\/a>.<\/p>\n\n\n\n<p>For example, I prompted it: &#8220;What&#8217;s the Duolingo brand positioning and messaging style on Instagram?&#8221;.<\/p>\n\n\n\n<p>I received <strong>a lot of detailed insights<\/strong>, including the description of Duolingo&#8217;s tone of voice, engagement metrics data, and a summary of content topics the brand covers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b8314403&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b8314403\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"969\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_assistant-1140x969.jpg\" alt=\"ai brand assitant for Instagram competitor analysis\" class=\"wp-image-175253\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_assistant-1140x969.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_assistant-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_assistant-300x255.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_assistant-187x159.jpg 187w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_ai_assistant.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The AI Brand Assistant is a huge time-saver for researching your competitors&#8217; Instagram positioning and messaging<\/figcaption><\/figure>\n\n\n\n<p>After such an analysis, ask yourself: what is your vibe? And how can you say something a little different, a little sharper, a little more \u201cyou\u201d?<\/p>\n\n\n\n<p><strong>In the end, remember not to copy-paste! People hate copycats. <\/strong><\/p>\n\n\n\n<p><strong>Find your own style!<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Do your Instagram competitor analysis now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=382\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step4\">Step 4: Learn about their audience<\/h3>\n\n\n\n<p>Now, let&#8217;s focus on the target audience.<\/p>\n\n\n\n<p>Knowing who interacts with your competitors can help you&nbsp;<strong>tailor your content to similar groups or discover untapped segments worth targeting<\/strong>.<\/p>\n\n\n\n<p>It can also reveal&nbsp;<strong>when you should post<\/strong>.<\/p>\n\n\n\n<p>This time, I&#8217;ll show you how to gain valuable insights about your competitor&#8217;s target audience on the <strong>example of Babbel &#8211; another language learning app and Duolingo&#8217;s direct competitor<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"activity\">Top activity time<\/h4>\n\n\n\n<p>Let&#8217;s begin analyzing the competitor&#8217;s audience by checking when they are most active on Instagram.<\/p>\n\n\n\n<p>Using Brand24\u2019s \u201cHot Hours\u201d feature, I selected Instagram as the source and filtered mentions related to Babbel.<\/p>\n\n\n\n<p>From three available matrices (mentions, reach, and interactions), I decided to check&nbsp;<strong>interactions,<\/strong>&nbsp;as they best reflect real audience engagement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b8314f91&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b8314f91\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"496\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_hot_hours-1140x496.jpg\" alt=\"brand24 ai powered hot hours for Babbel\" class=\"wp-image-175252\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_hot_hours-1140x496.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_hot_hours-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_hot_hours-300x131.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_hot_hours-248x108.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_hot_hours.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hot Hours are very intuitive<\/figcaption><\/figure>\n\n\n\n<p><br>The results show that Babbel\u2019s audience&nbsp;<strong>is most active on Thursdays&nbsp;from 2 PM to 3 PM<\/strong>&nbsp;and&nbsp;<strong>Tuesdays from&nbsp;5 PM to 7 PM<\/strong>&nbsp;(CET).&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n\n<b>Further read:<\/b>\n<a href=\"https:\/\/brand24.com\/blog\/best-time-to-post-on-instagram\/\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Time to Post on Instagram?<\/a><\/p>\n\n\n\n<p><strong>Quick conclusion:&nbsp;<\/strong>these are the ideal time slots for publishing content if you want to match their audience behavior &#8211; or beat them to it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"emotions\">Emotions<\/h4>\n\n\n\n<p>The second step is to analyze the emotions behind the interactions.&nbsp;<\/p>\n\n\n\n<p>Understanding how people feel when they mention your competitor <strong>helps you create content that resonates with or inspires you<\/strong> by your competitor&#8217;s performance.<\/p>\n\n\n\n<p>Using Brand24\u2019s&nbsp;<strong>AI-powered&nbsp;<\/strong><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\"><strong>sentiment analysis<\/strong><\/a>, I filtered Instagram mentions of Babbel by emotional tone.&nbsp;<\/p>\n\n\n\n<p>The results revealed that most interactions were&nbsp;<strong>neutral or positive<\/strong>, often related to progress updates, course reviews, and user achievements.<\/p>\n\n\n\n<p>But one thing caught my attention: <strong>can you see the spike of Babel&#8217;s positive&nbsp;<a href=\"https:\/\/brand24.com\/blog\/instagram-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram mentions<\/a> on June 19th?<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b83158dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b83158dd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"567\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_sentiment_analysis-1140x567.jpg\" alt=\"\" class=\"wp-image-175251\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_sentiment_analysis-1140x567.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_sentiment_analysis-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_sentiment_analysis-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_sentiment_analysis-248x123.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_sentiment_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Babbel&#8217;s Instagram sentiment is definitely positive<\/figcaption><\/figure>\n\n\n\n<p>After a quick check, I discovered that it was caused by a quite popular Instagram post claiming that Babbel does better than Duolingo regarding conversation-focused learning.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n\n<b>Further read:<\/b>\n<a href=\"https:\/\/brand24.com\/blog\/instagram-sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Do Instagram Sentiment Analysis?<\/a><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b831612c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b831612c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_babbel_top_post.jpg\" alt=\"babbel instagram mention detected by brand24\" class=\"wp-image-175250\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_babbel_top_post.jpg 473w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_babbel_top_post-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_babbel_top_post-300x372.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_babbel_top_post-128x159.jpg 128w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Babbel&#8217;s top Instagram mention<\/figcaption><\/figure>\n\n\n\n<p><strong>Quick conclusion:&nbsp;<\/strong>if I were Duolingo&#8217;s social media manager, I would contact the author of this post and try to convince her to publish a follow-up showing where Duolingo outperforms Babbel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"geoanalysis\">Geo analysis<\/h4>\n\n\n\n<p>As there\u2019s no way to directly access your competitor\u2019s audience demographic data, a great idea is to identify&nbsp;<strong>where their mentions come from<\/strong>.<\/p>\n\n\n\n<p>Using Brand24\u2019s&nbsp;<strong>geolocation feature<\/strong>, I filtered Instagram mentions of Babbel to see which countries and cities are most active. <\/p>\n\n\n\n<p>The top results?&nbsp;<\/p>\n\n\n\n<p>The United States, Senegal, and Germany are the top countries where Babbel has strong brand recognition and user engagement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b8316a06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b8316a06\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"890\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_geo_analysis-1140x890.jpg\" alt=\"brand24 ai geo analysis\" class=\"wp-image-175249\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_geo_analysis-1140x890.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_geo_analysis-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_geo_analysis-300x234.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_geo_analysis-204x159.jpg 204w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_geo_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Senegal is a pretty unexpected, don&#8217;t you think?<\/figcaption><\/figure>\n\n\n\n<p><strong>Quick conclusion:<\/strong>&nbsp;if you\u2019re targeting similar markets, consider localizing your content, partnering with local influencers, or adjusting campaigns to regional trends.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best Instagram competitor analysis tool ever!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=382\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benchmarking\">Step 5: Benchmark with competitors<\/h3>\n\n\n\n<p>Last but not least, you should directly benchmark with your competitor&#8217;s Instagram performance.<\/p>\n\n\n\n<p>This method&nbsp;<strong>gives you a clear picture<\/strong>&nbsp;of what works for them, what works for you, and where you can do better.&nbsp;<\/p>\n\n\n\n<p>In other words, it helps you make smarter content decisions based on real insights, not guesses.<\/p>\n\n\n\n<p><strong>For the basic needs<\/strong>, you can simply visit your rival&#8217;s Instagram account and do a manual comparison.<\/p>\n\n\n\n<p>For example, you can see the follower count, analyze the bio, scroll through the profile, and check which content formats it uses, graphic design, and so on.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b831751a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b831751a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1034\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_vs_babbel_feeds-1140x1034.jpg\" alt=\"Instagram competitor analysis - comparison of feeds\" class=\"wp-image-175248\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_vs_babbel_feeds-1140x1034.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_vs_babbel_feeds-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_vs_babbel_feeds-300x272.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_vs_babbel_feeds-175x159.jpg 175w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_duolingo_vs_babbel_feeds.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Duolingo vs Babbel feeds<\/figcaption><\/figure>\n\n\n\n<p><strong>For more advanced Instagram competitor analysis<\/strong>, I recommend using the Brand24 Compare Projects feature.<\/p>\n\n\n\n<p>It&#8217;s a simple table presenting your and your competitors&#8217; social media performance.<\/p>\n\n\n\n<p>Below, you can see the comparison between Duolingo and Babbel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b8317d96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b8317d96\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"685\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_competitor_comparison-1140x685.jpg\" alt=\"brand24 Instagram competitor comparison\" class=\"wp-image-175247\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_competitor_comparison-1140x685.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_competitor_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_competitor_comparison-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_competitor_comparison-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_brand24_competitor_comparison.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Duolingo&#8217;s Instagram performance is endlessly higher than Babbel&#8217;s<\/figcaption><\/figure>\n\n\n\n<p>This benchmarking shows&nbsp;<strong>Duolingo&#8217;s devastating advantage<\/strong>, especially in terms of mentions, reach,&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\">Advertisement Value Equivalent (AVE)<\/a>, and the volume of user-generated content.<\/p>\n\n\n\n<p>However, <strong>Babbel does really well regarding the sentiment of Instagram mentions!<\/strong><\/p>\n\n\n\n<p>Additionally, you can extend your Instagram competitive analysis by benchmarking the engagement rates.&nbsp;<\/p>\n\n\n\n<p>For this purpose, you can use a free Instagram competitor analysis tool, such as&nbsp;<a href=\"https:\/\/hypeauditor.com\/free-tools\/instagram-engagement-calculator\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">HypeAuditor&#8217;s engagement rate calculator<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d91b8318638&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d91b8318638\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"930\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_hypeauditor_calculator-1140x930.jpg\" alt=\"hypeauditor Instagram competitor analysis - engagement rate comparison\" class=\"wp-image-175246\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_hypeauditor_calculator-1140x930.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_hypeauditor_calculator-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_hypeauditor_calculator-300x245.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_hypeauditor_calculator-195x159.jpg 195w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/instagram_competitor_analysis_hypeauditor_calculator.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Engagement rate comparison on HypeAuditor<\/figcaption><\/figure>\n\n\n\n<p>Ultimately, you can compile all the data into an&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/instagram-analytics-report\/\">Instagram analytics report<\/a>&nbsp;to have everything in one place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Most successful Instagram strategies are founded on real insights, not gut feelings. Competitor analysis helps you see what others in your niche are doing &#8211; and how well they\u2019re doing it.&nbsp;<\/p>\n\n\n\n<p>It shows you which content types, formats, and tones get attention. It helps you spot audience preferences and trending topics. <\/p>\n\n\n\n<p>You also learn when your competitors post, who they collaborate with, and how they position themselves.&nbsp;<\/p>\n\n\n\n<p>Tools like Brand24 speed up and improve the process by providing real, AI-supported data, not just guesses. With the right approach, competitor analysis becomes a powerful shortcut to better decisions.&nbsp;<\/p>\n\n\n\n<p>Remember that your goal isn\u2019t to copy others &#8211; it\u2019s to <strong>learn from them, get inspired, and do it better!<\/strong><\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram competitive analysis sets a reference point that allows you to evaluate your brand&#8217;s visibility and presence on the platform.<\/li>\n\n\n\n<li>Numbers are important, but context is what makes them actionable.<\/li>\n\n\n\n<li>Your brand voice matters more when everyone else sounds the same.<\/li>\n\n\n\n<li>Understanding your and your competitors&#8217; target audiences helps in adjusting your messaging.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=382\" title=\"Start a Brand24 14-day free trial\">Start a Brand24 14-day free trial<\/a> and analyze your Instagram competitors like a pro!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is about data &#038; strategy, not guessing! That&#8217;s why you should implement a structured Instagram competitor analysis. These 5 steps will help you!<\/p>\n","protected":false},"author":83,"featured_media":175272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4146],"tags":[],"class_list":["post-175242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitor-intelligence"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/comments?post=175242"}],"version-history":[{"count":14,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175242\/revisions"}],"predecessor-version":[{"id":180252,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/posts\/175242\/revisions\/180252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media\/175272"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/media?parent=175242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/categories?post=175242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/wp-json\/wp\/v2\/tags?post=175242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}